SuperBottoms achieves 95% delivery success rate with Shipway integration

SuperBottoms achieves 95% delivery success rate with Shipway integration

Delhi NCR; 13th May 2025: SuperBottoms, a sustainable baby and mother care brand, has partnered with Unicommerce-owned Shipway Technology Private Limited (‘Shipway’) to streamline and optimise its logistics operations.

Founded by Pallavi Utagi in 2018, SuperBottoms is leading India’s “Guilt-Free Diapering” revolution by empowering parents to ditch disposable diapers in favour of safe, sustainable cloth diapers. Given its customers’ close dependence on timely and reliable diaper deliveries, SuperBottoms deployed logistics management platform Shipway to handle deliveries in metros and tier 1 cities, where most of its customers are.

Through its integration with Shipway, SuperBottoms has achieved improvements in its logistics performance. These include achieving a 95% delivery success rate through algorithm-driven courier partner selection. The Shipway’s technology platform utilises algorithms that factor in location, product type, and packet size and delivery time window to select the most-suited courier partner for each shipment.

Prompt order acceptance and processing and digitised order segregation removes any process delays. Shipway’s technology provides end-to-end visibility and control over order fulfilment with its unified shipping allocation platform.

Pallavi Utagi, Co-founder of SuperBottoms, commented, “Our customers place a lot of reliance on our commitment to make time-bound, error-free deliveries. Our partnership with Shipway has transformed our logistics operations, with higher delivery success rates and reduced RTOs. The unified platform has given us greater visibility and control, directly translating to better customer satisfaction and significant cost savings. This partnership is a key enabler in our journey to scale efficiently and delight our customers.”

“Our technology-driven capabilities drive operational efficiencies and cost savings. We are delighted to deliver high-impact outcomes for SuperBottom as they expand their business and establish high customer service standards,” said Saurabh Kumar Choudhary, Chief Business Officer at Shipway

SuperBottoms also uses Unicommerce’s Uniware platform to manage orders from its website and to service orders received through marketplaces such as Meesho, quick-commerce channels like Zepto, and baby-focused brands such as FirstCry. Uniware provides a unified dashboard for orders across multiple channels, making operations more efficient. Real-time inventory synchronisation across platforms reduces the risk of overselling and stock-outs, while automated order processing and fulfilment speed up dispatch and minimise manual errors.

According to a report by Mordor Intelligence, India’s baby care market is worth USD 4.94 billion and is expected to grow at a CAGR of 11.76% to USD 8.61 billion by 2030. Data analysed by Unicommerce shows that online order volumes for baby care products grew by 30% in FY24 across India’s Tier 2 and 3 cities. This highlights the rapid shift towards e-commerce and the growing demand for convenient, high-quality baby care solutions beyond metro areas.