16, Oct 2023
Tiger Analytics unveils new brand identity, with a vision to provide certainty
Chennai; October 16, 2023: Tiger Analytics; a global leader in AI and analytics, unveiled its new brand identity rooted in its renewed purpose, “Providing certainty to shape a better tomorrow”. The company, along with its 4000 people across 5 continents, welcomed a new corporate logo and message, as part of the brand modernization effort.
The company aspires to help its clients navigate through an uncertain and ambiguous world using AI & analytics. The company’s culture draws inspiration from the Tiger Gene which is the new brand’s distinctive character – a combination of an ownership mindset, a future-focused approach, strong expertise, and a bold spirit to experiment.
Tiger Analytics started 12 years ago as a niche provider of specialized ML solutions. Today, it is a full-stack AI and analytics company transforming business and customer experiences for several Fortune 1000 companies. This rebranding celebrates the company’s evolution into a leader in this space.
Tiger Analytics has expanded its service offering in the AI space, covering multiple industry domains. It has forged strategic technology partnerships to bring in best-of-breed technology foundations to its clients.
Mahesh Kumar, Founder, and Chief Executive Officer, Tiger Analytics, expressed, “We have always believed in the unparalleled power of data to shape the future. Our new identity represents the evolution of Tiger Analytics from a niche ML solutions provider to a global leader in the world of AI and analytics. With a renewed purpose to provide certainty in an uncertain world, we stand ready to deliver value at scale.”
Pradeep Gulipalli – Co-founder and Chief Executive – India, Tiger Analytics, added, “In Tiger, our clients find a transparent AI & analytics partner who will enable them to turn ideas into winning products and experiences. With a fresh brand identity, we celebrate the trust of our clients, the commitment of our teams, and the incredible support of their families who walked this path with us. We remain ever committed to building a workplace where the world’s best talent can thrive.”
Isha Mohanty, Head – Marketing & Communications, Tiger Analytics commented, “These are exciting times at Tiger Analytics, as we embrace this impactful change. Our new design language is fresh and contemporary. The logo is modernized with renewed focus and energy for employees and clients. The meshing of the new narrative, brand, and business strategy will propel us to create a more cohesive impact for our clients and partners, and also attract exceptional talent”.
Ushering in the new era of growth, with a futuristic view of the evolving industry landscape, the company continues to deliver a full spectrum of AI and Analytics services and solutions to industry frontrunners. Tiger Analytics collaborated with Zensciences, an award-winning marketing agency to bring the brand transformation to life.