14, Feb 2023
Times Prime teams up with Prooh Technologies to put an interactive twist to its successful OOH campaign
New Delhi, February 14, 2023: Times Prime, the leading lifestyle subscription app has forged an association with Prooh Technologies Pvt. Ltd, an AD network of uber premium digital and static road-facing inventory, to further engage the brand’s audience with its successful quirky campaign – ‘Members’ Fest. This expansion of the outdoor campaign is from Cyber Hub, Gurgaon to 35 sites across the Delhi NCR region and will showcase the brand’s new offer launches and exclusively curated events. It will run for three months and feature 35 digital screens strategically placed in popular shopping and dining destinations.
Placed at strategic high footfall locations across Delhi NCR, we were able to touch over 30 million prospective members in a span of just 15 days during our unique benefits campaign called Members’ Fest. A campaign designed to spark curiosity about Times Prime, drive engagement and encourage new customer trials.
The 360 approaches to the campaign helped us set new landmarks with a 247% increase in organic traffic, 85% increment in website visits, and a 700% jump in purchase intent shown through searches of Times Prime coupons. The 15-day campaign introduced benefits from fan-favorite brands like MX Gold, McDonald’s, WOW Skin Science, Zoft, Organic Harvest, Myntra and gratified over 1 lakh members.
“Our 15-day extravaganza of exclusive benefits and experiences was a major success. The targeted approach drove engagement, brand awareness, and interaction. To keep raising the bar, we’re partnering with PROOH Technologies for better innovation and adopting the latest marketing technologies.” – Harshita Singh, Business Head, Times Prime.
“This is an industry first initiative combining audience planning, programmatic DOOH AD placement around cohort movement patterns and buying DOOH and OOH space on no fixed rental instead on impressions delivered,” says Vishnu Mohan, Co-Founder of PROOH Technologies Pvt. Ltd.
As one of the most preferred lifestyle super-apps, Times Prime offers an extensive range of benefits on a single platform, from shopping to entertainment and lifestyle, brands like Starbucks, Myntra, Uber, Disney+ Hotstar, SonyLIV, Google One, and many more. Times Prime positions itself as a unique Super App that curates subscriptions and benefits besides elevating lifestyle with superior & exclusive access to global brands and experiences. The campaign is designed to create a sense of urgency and dramatize the importance of availing the benefits of Times Prime subscription.