Kolkata, Apr 20: Tribe Amrapali, the distinguished brand of handcrafted silver jewellery known for its modern interpretations of India’s cultural heritage, has unveiled its 38th store at Netaji Subhash Chandra Bose International Airport. Located at Terminal 2, the new store marks a significant step in the brand’s continued expansion across key cultural and travel hubs in India.
A city that thrives on layered histories, artistic expression, and an enduring appreciation for craft, Kolkata offers a natural resonance with Tribe Amrapali’s design philosophy. From its legacy of literature and fine arts to its evolving contemporary culture, the city embodies a dialogue between the past and the present, much like the brand itself. With this new outpost, Tribe Amrapali brings its India-modern aesthetic into a space defined by movement, discovery, and cultural exchange.
Airports today serve as more than transit points; they are intersections of stories, identities, and inspiration. Positioned within this dynamic environment, the store becomes an invitation for travellers to engage with jewellery that carries the essence of India’s craft traditions, reimagined for the global, modern wearer.
Designed in line with the brand’s signature aesthetic, the store is both intuitive and immersive, balancing functionality with storytelling. The space houses a thoughtfully curated selection of Tribe Amrapali’s most distinctive pieces, from bold silver earrings and layered necklaces to stackable rings and versatile gifting options. The offering is designed to appeal to a wide spectrum of travellers, whether seeking statement keepsakes or everyday expressions of style, with the curation evolving in response to regional nuances and customer preferences.
Speaking on the launch, Akanksha Arora, CEO, Tribe Amrapali, said,
“Kolkata has always held a unique cultural depth and creative energy that aligns beautifully with our design ethos. The response to our first store at the airport encouraged us to expand further within this space. Airports bring together a diverse and curious audience, and this format allows us to present our collections in a way that feels both accessible and meaningful, especially for those discovering the brand for the first time, often through gifting or pieces that travel effortlessly across occasions.”
Rooted in India’s rich artisanal traditions and shaped by a contemporary design language, Tribe Amrapali continues to create jewellery that is expressive, versatile, and deeply narrative-led. Each piece reflects a balance between heritage and modernity, designed not just to be worn, but to be experienced.
With this launch, Tribe Amrapali strengthens its growing footprint across premium retail and travel destinations, furthering its vision of taking India-modern jewellery to a wider, global audience—one journey at a time.
