22, Feb 2023
Usha launches Onio series comprising 54 ceiling fans, expands high performance fans portfolio
22nd February 2023: Usha International, one of India’s leading consumer durables brands, and a pioneer in the fans category, today launched the Onio series comprising 6 ranges – Lambda, Phi, Upsilon, Pi, Kappa, and Rho. With a total of 54 SKUs, this is the biggest launch for the company in the last decade. The Lambda, Phi, and Upsilon ranges come with multi-directional RF remotes. Alongside, the company also introduced 28 SKUs of the Striker range in refreshed colors and trims.
Inspired by nature, and driven by technology, all the premium, high-performance fans in the Onio series BEE 5-star rated are equipped with high-torque, 100% copper BLDC motor, making them energy efficient and durable with supreme performance. Designed for the discerning modern Indian consumer, these fans promise high air delivery between 230-240 cubic meters per minute, silent operations, and an extra safety wire for protection.
Commenting on the launch, Mr. Dinesh Chhabra, CEO, of Usha International, said, “Today’s customer is aware and willing to make design choices that reflect their personal style. They want products that are aesthetically appealing, energy efficient, and power-packed with the latest technology from brands they trust. Being a pioneer in the fans category, our intent is to offer products that cater to the needs of a diverse range of our consumers. These new state-of-the-art Onio fans offer convenience, comfort, and energy-efficient features, and come in a slew of colors and designs, making them a great choice for any home.”
Inspired by nature and its elements, the Onio series is uber stylish and comes in dual-tone color variants such as White, Sepia Brown, Beige, Silk Grey, Oyster White, Black Red, and Slate Grey.
The Onio series of fans come with free installation and free home service for two years along with a 2-year warranty on the motor as well.