27, Oct 2023
HMD Global launches Nokia 105 Classic with Stylish design and UPI payments starting
27th October 2023, Mumbai, India – HMD Global, the home of Nokia phones, today announces an exciting addition to its market-leading feature phone portfolio with the new Nokia 105 Classic. The phone comes with an inbuilt UPI application, combining the trusted reliability of Nokia phones with the convenience and accessibility of UPI, enabling users to securely and seamlessly perform UPI payment transactions even without a smartphone.
Nokia 105 Classic comes with an assured one-year replacement guarantee. Featuring wireless radio, incredible battery life, simplicity and accessible price points, the device offers the reassurance and reliability expected from a Nokia phone.
Ravi Kunwar, VP- India & APAC, HMD Global said “We are excited to launch an exciting upgrade to market-leading feature phone with the new Nokia 105 Classic, more relevant than ever with a stylish new design and the UPI feature. With the feature-packed Nokia 105 Classic, we strive to bridge the digital divide and enable financial access for all.”
Designed to Keep You Connected
Nokia 105 Classic has undergone rigorous durability testing to withstand even the toughest environments, ensuring uninterrupted connectivity no matter the circumstances. The carefully considered spacing between each button on the keymat makes it easy to dial and text, even in the dark.
Enhanced User Experience and Improved Audio
Nokia 105 Classic’s ergonomic design and compact shape are specially moulded to feel great in the hand and easily slip into your pocket when you’re on the go.
Battery for Days
Nokia 105 Classic is equipped with an 800mAh battery, providing extended standby time and allowing for uninterrupted conversations from sunrise to sunset.
Entertainment and Functionality
Nokia 105 Classic comes loaded with features designed to keep users entertained and productive. It offers a wireless FM radio, allowing users to listen to their favourite stations without the need for a headset.
Built to Last
Nokia understands the importance of durability, and each Nokia phone is meticulously tested to ensure it can withstand the challenges of daily use. The Nokia 105 Classic is no exception, built with passion and designed to deliver exceptional performance even in the most demanding situations.
Pricing and Availability
Nokia 105 will be available in India starting today in four variants Single SIM and Dual SIM, with & without charger respectively. The Nokia 105 is available in two colour options, Charcoal and Blue.
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- By Rabindra
27, Oct 2023
Eveready & ZEE join hands for a first-of-its-kind Brand Collaboration
National, 26 October 2023: Eveready, a trusted name in the world of batteries has partnered with ZEE, India’s leading content company to promote its new range of batteries. As part of the brand collaboration, Eveready ULTIMA will feature prominently on ZEE’s popular and homegrown reality shows, including Sa Re Ga Ma Pa, Dance Bangla Dance, Dance Karnataka Dance, and Telugu medium I school. ZEE’s linear channels that are an integral part of the brand association are Zee TV, Zee Sarthak, Zee Tamil, Zee Marathi, Zee Bangla, Zee Kannada, and Zee Telugu.
Eveready ULTIMA will be showcased in reality shows, and the brand’s logo will be integrated into the shows’ set design, graphics, and on-screen promotions. The battery brand has also worked closely with ZEE to create custom content for the shows, such as sponsored segments and product challenges.
Commenting on this announcement, Mr. Anirban Banerjee, Senior Vice President and SBU Head (Batteries and Flashlights), Eveready Industries India Ltd., “We have recently unveiled our new and improved Ultima range of batteries supported by a 360 campaign ‘Khelenge Toh Sikhenge’. The campaign highlights that children in any family can learn valuable life lessons like caring, sharing, love, and equality when playing in daily life with battery-operated toys. Thus to keep the child’s play ongoing effortlessly, our new 400% longer lasting Ultima batteries are just perfect. Our collaboration with ZEE seamlessly aligns with the campaign’s objective and values, as majority of ZEE’s shows are packed with energy, fostering a blend of entertainment while actively nurturing the young talents. Eveready is committed towards its mission to empower the youth with the essential support they require for a brighter and more promising future, and our partnership with ZEE amplifies our ability to achieve this noble endeavour.”
Adding to this, Ms. Niti Kumar, COO – Starcom India said, “At Starcom, we believe that a successful product launch requires a powerful platform that maximises consumer engagement and brand visibility. Such a key communication pillar was vital to drive home Eveready’s new message. ZEE’s reality shows enjoy immense popularity among Indians, which makes it a strong channel for brand collaboration. Accordingly, we forged this first-of-its-kind strategic partnership, which not only introduces Eveready’s robust product offerings but also harnesses ZEE’s expansive reach across diverse regions, languages, and content formats.”
Eveready ULTIMA recently launched its campaign, ‘Kheloge Toh Bahut Kuch Seekhoge’, which highlights the exceptional longevity of Eveready ULTIMA batteries, perfectly suited to power the modern gadgets and appliances that have become an integral part of daily lives.
27, Oct 2023
Federal Bank and Avanti Finance to provide income generation loans
Bengaluru, 27th October 2023: Federal Bank, a leading Indian Bank, and Avanti Finance, a digital financial inclusion platform, have entered into a co-lending partnership to enable hassle-free, affordable credit access to rural un/underserved borrowers. Avanti’s hyper-flexible lending platform and expertise in leveraging a diverse on-ground partner network, combined with Federal Bank’s strong balance sheet and mission alignment, will enable this partnership to serve this segment of borrowers in more than 20 states across the country.
The partnership will enable the development of fit-for-purpose loan products that cater to the specific needs of underserved communities, promoting financial inclusion and supporting livelihood sustainability.
Harsh Dugar, Executive Director, Federal Bank said, “The Avanti partnership blends well with our inclusive banking initiatives, as well as our digital focus. Avanti’s unique business model combining a flexible lending platform with a curated nationwide partner network provides a great opportunity for us to serve customers across the country with small ticket loans that will help them enhance their incomes.”
Rahul Gupta, CEO, Avanti Finance said, “The co-lending partnership with Federal Bank is another big step for us in our mission to serve the credit needs of the next 100 million households in India. Federal Bank, with its strong orientation to digital financial products & commitment to financial inclusion is an ideal partner for us to build a scalable and impactful programme in rural areas. The programme has been launched in Odisha, Maharashtra and Bihar in the pilot phase with ambitious plans of scaling it pan-India and disbursing INR 500 crores annually benefitting over 100,000 households.”
The co-lending partnership between Avanti Finance and Federal Bank represents a significant step forward in financial inclusion in India. It leverages the strengths and expertise of both institutions to create a powerful synergy between a digital financial inclusion platform & a reputed Bank with a strong balance sheet that will make credit more accessible to underserved and unbanked populations. The collaboration will not only transform lives but also contribute to the economic growth and development of the nation.
27, Oct 2023
U GRO Capital Q2 and H1 FY24 results.
New Delhi, October 27, 2023: UGRO Capital, a DataTech NBFC and India’s largest Co-lender in the MSME segment, today announced its robust financial performance for the Second Quarter and Half Year ended 30 September 2023. The Company continued its growth momentum in the second quarter of FY24 with an AUM of INR 7,592 Cr (as of Sep 23), up 74% compared to Sep’22. This surge can be attributed to its strategic investments in distribution channels, expansive lender base, and a data-centric underwriting model, which together ensure consistent monthly disbursals of over INR 500 Cr.
Financially, UGRO Capital highlighted a Total Income of INR 472.0 Cr for H1’24, up 70% YoY, while the figure stood at INR 253.6 Cr for Q2’24, up 63% YoY and 16% QoQ. Furthermore, the PAT for H1’24 scaled up to INR 54.1 Cr, up 329% YoY, and was INR 28.9 Cr for Q2’24, indicating an increase of 448% YoY and 14% QoQ. The robust quarterly performance, alongside the optimal GNPA/NNPA metrics of 1.9%/1.1% on the total AUM, reiterates the sterling quality of UGRO’s portfolio, underscoring a well-structured risk management approach.
UGRO Capital’s distinctive ‘Lending as a Service’ approach combined with the strategic use of co-lending partnerships with off-book AUM accounting for 45% has significantly propelled this growth trajectory. Further solidifying its reputation in the sector, UGRO Capital’s proprietary underwriting model, GRO Score 3.0, has demonstrated its efficacy. This strategic model, along with collaborations with over 10 co-lending partners, 60 lenders, 45 fintechs, and 500 GRO partners, facilitates data-driven, tailored financial solutions for more than 59,000 MSMEs across India.
Brief Financial Snapshot
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Commenting on the results, Mr. Shachindra Nath, Vice Chairman and Managing Director of UGRO Capital said, “At UGRO Capital, we are committed to boosting India’s economic growth through the empowerment of small businesses. We envision building a large institution dedicated to small business financing, and this vision is closer to reality now more than ever. We have set ambitious goals for FY24, and through innovative financial strategies, dynamic collaborations, and our unwavering commitment to foster sustainable entrepreneurship, we’re strategically poised to meet these targets. As UGRO Capital strides towards enduring growth, it presents an attractive proposition for investors eyeing long-term value and robust returns.”
Key performance highlights for Q2’ and H1’FY24
- Growth, Expansion, and Portfolio quality
- AUM of INR 7,592 Cr as of Sep’23 (up 74% YoY and 12% QoQ)
- INR 2,506 Cr of Gross Loans originated in Q2’FY24 (up 52% YoY and 23% QoQ) and INR 4,543 Cr of Gross Loans originated in H1’FY24 (up 51% compared to H1’FY23).
- Total Income stood at INR 253.6 Cr for Q2’FY24 (up 63% YoY and 16% QoQ) and INR 472.0 Cr in H1’FY24 (up 70% compared to H1’FY23)
- Net Total Income stood at INR 148.2 Cr for Q2’FY24 (up 71% YoY and 18% QoQ) and INR 273.9 Cr in H1’FY24 (up 76% compared to H1’FY23)
- PBT increased to INR 40.8 Cr in Q2’FY24 (up 132% YoY and 14% QoQ) and INR 76.4 Cr in H1’FY24 (up 174% compared to H1’FY23)
- PAT increased to INR 28.9 Cr in Q2’FY24 (up 448% YoY and 14% QoQ) and INR 54.1 Cr in H1’FY24 (up 329% compared to H1’FY23)
- GNPA / NNPA as on Sep’23 stood at 9% /1.1% (as a % of Total AUM)
- Over 59,000 customers as of Sep’23
- 104 branches (as on Sep 23)
Liability and Liquidity Position
- The total lender count stood at 60 as of Sep 23
- Total Debt stood at INR 3,798 Cr as of Sep’23, and the overall debt-to-equity ratio was 2.8x
- Healthy capital position with CRAR of 24.84% (as of Sep 23)
27, Oct 2023
Auto Awards Season 3: Driving India’s Global Automotive Ambitions for 2030
Brace yourselves for the automotive event of the year as Auto Awards Season 3 by Zee Media makes its triumphant return!
Following the resounding success of Season 2, which attracted over 9 million enthusiastic users to the microsite and generated an astounding 22 million ad impressions, Season 3 is all set to celebrate the extraordinary journey of India’s automotive industry. This year’s overarching theme, ‘India’s Automotive Industry Set to Rise to Global Dominance by 2030’, encapsulates the industry’s remarkable evolution, the electrifying transition to electric vehicles (EVs), and the strategies shaping future growth. It will serve as a tribute to the unwavering spirit of individuals and organizations driving the industry forward and a formal recognition of the journey towards global leadership.
The Auto Awards Season 3 event is scheduled to take place on Monday 30th October 2023 in New Delhi, will be graced by Keynote Speaker – Mr. Dilip Chenoy, Chairman of Bharat Web3 Association and Former Secretary General of FICCI and will also be attended by Industry stalwarts. It is all set to ignite discussions on critical industry topics with panel discussions addressing the gravity of safety concerns and the pivotal role of electric vehicles (EVs) in shaping automotive trends.
The upcoming awards will also encompass the four-wheeler and two-wheeler award categories. For four-wheelers, the awards will recognize excellence across varied segments, such as mass-market facelifts, budget car designs, luxury car designs, SUVs, luxury cars, electric vehicles, luxury electric cars, high-tech cars, and the most trusted brand in the four-wheel category. Additionally, a spotlight will be cast on the most promising car of the year.
In the two-wheelers category, awards will also be presented for budget motorcycles, electric two-wheelers, outstanding scooters, premium motorcycles, and the most trusted two-wheeler brand, showcasing the breadth of innovation in the Indian automotive industry. The winners will be selected based on the highest votes received online and through a rigorous evaluation done by eminent jury members- Garima Avatar- Athlete, Extreme rally driver, Ranojoy Mukerji – Veteran Auto Journalist, Former SIAM DY Director and Simranjeet Singh- Professional superbike racer, Automobile reviewer.
Dr. I.M Loya (Chief Technology Officer, Essel Group) eloquently expressed, “AUTO AWARDS SEASON 3 serves as a distinguished platform for recognizing and applauding the relentless dedication and contributions of individuals, companies, and organizations within the Indian automotive industry throughout the year. We acknowledge the challenges and stand committed to forging effective solutions. This year’s theme reflects the industry’s innate potential to ascend to global dominance by 2030.”
Ms. Mona Jain (Chief Revenue Officer, Zee Media Corporation Limited) said, “As we surge ahead into the future, AUTO AWARDS SEASON 3 will embark on a profound exploration of India’s automotive industry growth, the ever-evolving preferences of our discerning customers, and the swift and compelling embrace of electric vehicles. It promises to be an electrifying journey, an adrenaline-pumping experience, and an earnest tribute to the trailblazers and industry leaders who are actively shaping the sector’s dynamic landscape.”
Auto Awards Season 3 will be by TATA CAPITAL (Financial Partner) and TATA AIG (Insurance Partner) and will broadcast LIVE on the Facebook and YouTube platforms of DNA and Zee News.
27, Oct 2023
Jaipur Jewels Unveils Exquisite Jewellery Collections at Amethyst Chennai on 26th and 27th October
Jaipur Jewels, the celebrated luxury jewellery brand with a rich heritage spanning over 150 years and seven generations, is thrilled to announce its exclusive jewellery exhibition in Chennai. The much-anticipated event began today 26th and will be open till the 27th of October at The Folly at Amethyst, Whites Road, Chennai, presenting a breathtaking selection of fine jewellery collections.
The inauguration of this exquisite collection was a star-studded affair, graced by renowned personalities, including Actress Poornima Bhagyaraj, Anupamaa Shivram, Director- Shriram Chits, Vineet Naheta (Managing Director of Jaipur Jewels), Ritisha Niveda (Entrepreneur, Fashion Interior Designer, Supermodel, and Beauty Pageant Titleholder), Reshma Srijay-Flora Wedding Planners and Karun Raman-Celebrity Fashion Choreographer.
Jaipur Jewels has been a name synonymous with timeless elegance and craftsmanship, and this exclusive exhibition in Chennai is an opportunity for connoisseurs of fine jewellery to witness the magic of their creations firsthand. The brand’s Managing Director, Vineet Naheta, a seasoned jewellery designer and trousseau consultant with three decades of experience, will personally grace the event, adding his expertise to this grand showcase.
Ritisha Niveda, the multi-talented entrepreneur, fashion interior designer, supermodel, and beauty pageant titleholder, is hosting this exceptional event. Ritisha, also the founder of NILA – a non-profit organization for women’s empowerment, has an impressive list of accolades, including the title of Mrs. United Nations Ambassador 2018 and Mrs. South Asia UN. Her commitment to empowering women and her passion for style make her the perfect host for this exclusive exhibition.
Event Details:
• Date: 26th and 27th October 2023
• Venue: The Folly at Amethyst, Whites Road, Chennai
Jaipur Jewels invites all jewellery enthusiasts and aficionados to be a part of this grand exhibition. Discover the finest craftsmanship and exquisite designs that have been cherished for generations.
27, Oct 2023
ET DigiPlus Fest’s DG+ Startup Zone: Fostering Digital Marketing Innovation
New Delhi, Oct 27, 2023: The fifth edition of ET DigiPlus Fest, the largest annual gathering of digital marketing leaders, has consistently led the charge in unraveling the latest digital marketing trends, opportunities, emerging technologies, practices, and challenges for brand leaders.
This year, a significant addition to the event promises to be a game-changer with the introduction of the DG+ Startup Zone. This new addition is designed to celebrate innovation, support budding entrepreneurs, and foster growth within the digital marketing landscape. The event will feature a ‘Startup Demo Zone,’ spotlighting 30 pioneering startups from across Asia, all of whom are actively disrupting the digital marketing space.
The DG+ Startup Zone has been envisioned with the guidance of influential mentors and jury members, including Akshay Sharma, VP- Investments, 3one4 Capital, Shashank Randev (Founder VC, 100X), Dr. Vishal Gandhi (Founding Director & CEO, BIORx Venture Advisors), Vikram Upadhyaya (Chief Mentor & Accelerator Evangelist, GHV Accelerator), Girish Shivani (Executive Director & Fund Manager, YourNext Venture Capital), Sanil Sachar (Founding Partner, Huddle), and Ashish Gupta (VP – Seed Investments, IvyCap Ventures). The most innovative digital marketing startup selected by this esteemed jury will be awarded a substantial cash prize, providing founders with the runway they need to innovate and scale.
The Startup Demo Zone is a dynamic platform uniquely tailored for emerging startups in the digital marketing space, offering them an exclusive opportunity to showcase their groundbreaking innovations, connect with industry leaders, and supercharge their growth. This all-encompassing experience includes a dedicated Innovation Showcase to exhibit products and services, live Investor Pitches allowing startups to present their ideas to prominent investors, valuable Networking Opportunities with industry leaders for potential collaborations, heightened Visibility as they gain exposure on a platform attended by over 500 industry delegates, and as a bonus, participating startups will be granted two complimentary delegate passes to ensure they don’t miss the main event, ET DigiPlus Fest 2023.
DG+ Startup Zone is an initiative of ETBrandEquity.com and is supported by Huddle and Lets Venture.
26, Oct 2023
Allcargo Group releases 2022-23 ESG Report, defines ESG goals
India, 26th October 2023: Allcargo Group, an Indian-born global logistics conglomerate, has released its Environmental, Social, and Governance (ESG) 2022-2023 report with the theme ‘Navigating the Green Horizon.’ The report highlights the Group’s commitment to achieving carbon neutrality by 2040 through its green and renewable ways. It has also spelt out in detail the Group’s ESG goals which include energy and emissions, occupational health and safety, diversity, equity, and inclusion (DEI), community development, labour practices and human rights, cybersecurity, and corporate governance.
Commenting on the launch of the ESG report, Shashi Kiran Shetty, Founder & Chairman, of Allcargo Group said, “I am pleased to present our 2022-2023 Environmental, Social, and Governance (ESG) report. I firmly believe that true progress is never about profit alone. It’s about what good it can do for people and the planet.
This is why integrating Environmental, Social, and Governance aspects into business practices is so important, now more than ever. The report signals our transformative journey towards sustainability viz Environment (Energy, Emissions, Biodiversity), Social (Occupational Health and Safety, Community Development, Labour Practice and Human Rights, Diversity, Equity, and Inclusion), and Governance (Sustainable Supply Chain, Customer Satisfaction, Corporate Governance, and Cybersecurity).
Being a global logistics conglomerate reaching out to over 180 countries, 530 destinations with more than 2400 direct trade lanes, and our robust multimodal capacity in India which reaches out to over 19,800 pin codes, we have a bigger responsibility and commitment to drive sustainability at a larger scale. In line with the United Nations’ Sustainable Development Goals (SDGs), we’ll continue with our concerted efforts to bring in positive changes and achieve the ESG goals.
Allcargo Group provides integrated logistics services and solutions for a range of Indian and Multinational businesses, small and medium-sized enterprises (SMEs), and retailers. These solutions are available pan India, round the clock through offices and distribution networks that reach every corner of the country.’’
India is working on achieving its net zero emission targets by 2070 and working towards attaining a 45% reduction in the emissions intensity of GDP by 2030 from the 2005 level. The ESG efforts are aligned with those broader goals.
Key highlights:
· Allcargo Group has been working relentlessly towards its ESG initiatives. The group is intensifying its efforts to achieve carbon neutrality by 2040.
Allcargo Group Company, Gati, is aggressively adopting green mobility through alternate fuel vehicles. It has expanded the scale of its eco-conscious operations to enable more businesses to go green. Gati has set a clear target of 2026 to convert its entire first and last-mile deliveries to alternative fuels in India.
• Allcargo Group prioritizes collaboration with carriers whose fleets are equipped with environmental technologies compliant with international standards to ensure responsible shipping.
Social impact: The Pradhan Mantri Kaushal Kendra (PMKK) under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) at Uran and Belapur in Maharashtra are mentoring the local youth with logistics-related skills, thereby enhancing their employability in India and outside. The Group aims to expand the pool of well-trained young professionals for the logistics sector.
· Through its community development initiatives, Allcargo Group is contributing to the United Nations Sustainable Development Goals of Good Health and Well-being (3), Quality Education (4), Sustainable Cities and Communities (11), and Life Below Water (14).
· Committed to Corporate Governance: The Allcargo Group targets to ‘maintain zero instances of non-compliance with regulatory requirements year-on-year.’
· ECU Worldwide, an Allcargo Group Company, 56% of the workforce comprises women. Allcargo Logistics and ECU aims to increase gender diversity to 50% women in junior and middle management and 40% in top management, at Allcargo Logistics by 2040. At Gati, the goal is to grow gender diversity to 40% in junior and middle management and 30% in top management by 2040.
· ECU Worldwide’s cutting-edge digital platform ECU360 will play an important role by optimizing end-to-end shipping transactions and making it more feasible to implement sustainability measures. For example, 80 percent of online bookings to reduce paperwork
· A key area of the Group’s strategic ESG approach, involves computing emissions based on the Greenhouse Gas (GHG) Protocol: A Corporate Accounting and Reporting Standard (Revised Edition) (2015) with the Global Logistics Emissions Council (GLEC) Framework and identifying ways to mitigate them.
Collaboration among multiple entities: The Group prioritizes its partnerships with core carriers who comply with international conventions to perform pest control and install ballast water treatment systems, under the Ballast Water Management Convention (BWMC), which obligates ship-owners to install on all vessels by 2024.
Allcargo, along with its subsidiaries and group companies, offers an extensive range of services in international supply chain solutions, which include less than container load (LCL) and Full Container Load (FCL), airfreight, trucking, and door-to-door services. For the domestic market, the Group offers services of express logistics, contract logistics, and supply chain management.
26, Oct 2023
Astral Expands Capabilities with the Launch of Dahej Manufacturing Plant
Ahmedabad/Dahej, 26th October 2023 – Astral Adhesives, a prominent adhesive manufacturer in India and part of Astral Limited, today proudly announced the inauguration of its cutting-edge manufacturing facility in Dahej, Gujarat.
Spanning across a vast 17-acre expanse, this state-of-the-art facility stands as a testament to Astral Adhesives’ unwavering commitment to world-class manufacturing. Characterized by cutting-edge automation, strict safety compliance, and a relentless focus on ergonomics, this facility has been meticulously designed to align with the visionary mission of the company.
The grand inauguration ceremony was graced by esteemed guests, Mr. Sandeep Engineer, Chairman and Managing Director of Astral Limited, and the entire Engineer family, making it a momentous occasion for Adhesives business as it marks the company’s pioneering Greenfield project.
Commenting on the special occasion, Saumya Engineer, Chief Executive Officer, Adhesives Business at Astral Limited, said, “The opening of this manufacturing facility signifies a crucial milestone in our journey to expand our business. It fortifies our existing capabilities, streamlines processes, and standardizes production, thereby enhancing our product delivery. Equipped with substantial storage capacity for raw materials and finished products, we are well-prepared to meet the dynamic demands of the Indian market and our international clients. The Dahej plant symbolizes our dedication to excellence and our commitment to delivering quality and innovation to our valued customers.”
The strategic benefits of the Dahej plant are multifaceted, strengthening Astral’s capabilities on several fronts. It significantly enhances the company’s production capacity, enabling it to cater to a broader spectrum of consumer needs. Through advanced automation and quality control measures, Astral will ensure the uniformity and consistency of its products, streamlining production processes to reduce lead times and enhance product delivery.
Environmental sustainability is a core value at Astral, and the Dahej plant is no exception. The company is committed to achieving Zero Waste Discharge, minimizing its ecological footprint, and safeguarding the environment. Additionally, this plant is a testament to Astral’s support for the Indian government’s “Make in India” initiative, contributing to the growth and development of the nation.
26, Oct 2023
Kalamari Expands Its Services to Include Influencer Marketing
Boston, October 26, 2023 – Kalamari, the international public relations agency with offices in Paris, Boston, and London, is enhancing its services by venturing into the realm of influencer marketing. The agency’s mission is to amplify the voices of change-makers, empowering them to make a significant impact.
With a decade of experience in the Public Relations sector, the agency is now organized into three distinct divisions: Public Relations, Content Creation, and the newly established Influencer Marketing division. This winning combination harnesses the credibility offered by traditional media while leveraging the power of social networks to address the visibility and ROI performance needs of its clients.
The influencer marketing support comprises two primary missions:
1. Identifying the most influential opinion leaders to amplify companies’ impact within their ecosystem.
2. Building the image of our “change-makers” through personal branding strategies, enabling them to become influencers within their communities.
“Every opinion leader we support is a pioneer, an innovator with a vision to share. Influence, in this context, is not just an amplifier but a catalyst that transforms an individual voice into a collective movement. Our role? To transform this influence into momentum, ensuring that each of our clients’ ambitions spreads, influences, and reshapes their market landscape,” explains Natacha Favry, CEO and founder of Kalamari.
Already Winning Over Clients!
In pursuit of this goal, Kalamari is now assisting Dr. Milou, the premier provider of in-home veterinary consultations and telemedicine for animals, in their influencer strategy. The ambition is to establish the Dr. Milou brand as a lasting and multichannel presence on social media.
In parallel, Atraltech, a specialist in professional connected anti-intrusion and fire detection solutions, 100% designed and manufactured in France, has also turned to Kalamari to meet their influencer marketing objectives. This strategy targets both the general public and industry professionals.
Recently, the French company Deschaumes enlisted Kalamari for their influencer marketing strategy to support the commercialization of Naofloor, the latest product by the company chosen by the government as part of the France 2030 plan. This groundbreaking flooring innovation aims to contribute to the decarbonization of the wood industry.
