12, Oct 2023
Radisson Hotel Group Introduces Palchan Hotel & Spa, a member of Radisson Individuals Retreats in the Heart of the Himalayas

Radisson Hotel Group is proud to announce the opening of Palchan Hotel & Spa, a member of Radisson Individual Retreats in Manali. Nestled amidst the majestic Himalayan range, the hotel offers guests an unparalleled experience with a chance to reconnect with nature as it is surrounded by lush green valleys and serene waterfalls.

Located on the Rohtang Highway, the hotel is around 1.5 hours away from Kullu-Manali Airport in Bhuntar and close to local bus and train stations. Guests can also reach easily by car or taxi and benefit from the on-site parking.

“We envision Radisson Hotel Group’s next phase of growth to be driven by key hotel openings in India’s leading leisure destinations. Radisson Individuals Retreats allows us the opportunity to enable and co-create unparalleled experiences for guests in every part of India, especially in tier-II and III cities. Considering the heavy footfall of travelers visiting Himachal Pradesh and especially Manali, the hotel’s strategic location will be one of its key USPs. With this opening, our goal is to make experience-driven hospitality accessible to a wider audience, while also ensuring that our presence enriches the local community and preserves the natural beauty of this Himalayan paradise.” said Zubin Saxena, Managing Director & Area Senior Vice President – South Asia, Radisson Hotel Group

Spacious rooms with panoramic views of the Himalayas at Palchan Hotel & Spa, a member of Radisson Individuals Retreats. Perched in the heart of Manali, Palchan Hotel & Spa, a member of Radisson Individuals Retreats
presents guests with a one-of-a-kind accommodation experience. Each meticulously designed and spacious room features a stunning cedar wood look, exhibiting modern comforts with traditional aesthetics. The rooms and suites are strategically positioned to offer breathtaking panoramic views of the majestic Himalayan peaks. Earthy tones and tasteful furnishings create an inviting and soothing ambiance, ensuring a serene retreat after a day of adventure or leisure.

Rooted in the Saatu architectural style, known for its handcrafted details and use of natural materials, the hotel’s design captures the essence of the Himalayas, blending seamlessly with the surrounding natural beauty. Every stone used in the construction of the hotels is truly unique, handcrafted by local artisans. The hotel also features charming hand-carved stone pillars, intricate woodwork, and hand-painted murals.

Guests can enjoy a refreshing swim with stunning views at the hotel’s outdoor heated pool. The hotel is equipped with a fitness center and spa that offers a wide range of treatments, from relaxing massages and therapies that draw inspiration from Himalayan healing traditions to rejuvenating facials that promise to deliver a healthy glow.

Culinary enthusiasts will be delighted by an array of dining options at the hotel featuring local and international cuisines. At Buran’s, the hotel’s specialty restaurant, guests get to partake in a one-of-a-kind adventurous gastronomic experience that features igloo cabins. Its menu offers a diverse range of cuisines, including Italian, Japanese, and Asian along with Indian and South Indian dishes. Guests can also discover local flavors with a selection of Himachali local dishes available at Buran’s.

 Radisson Hotel

Guests can bask in the breathtaking views of the Himalayas and the Beas River at the hotel’s rooftop restaurant – Beaside Restaurant & Bar. Featuring elegant décor and a choice of indoor and outdoor seating, Beaside offers a fine dining experience like no other with a mesmerizing view of Manali’s natural beauty and a wide selection of international wines and spirits.

Dine under the stars or enjoy the panoramic view of the Himalayas at Buran’s igloo cabins

“We are immensely proud of our partnership with the Radisson Hotel Group to introduce Palchan Hotel & Spa, a member of Radisson Individuals Retreats to the world. We aim to provide a hospitality experience like no other to Indian and International travelers with our collective synergies with RHG. Partnering with the Group not only allows our property to preserve and promote its distinctive characteristics but also provides us an edge with the brand’s renowned reputation among millions of guests globally. We believe that the hotel will not only provide travelers with a sanctuary of comfort and indulgence but also contribute to the economic and cultural growth of this region.”, said Mr. Ayaan Sharma, Owner of Whispering Rock Hotels

Buran’s at Palchan Hotel & Spa, a member of Radisson Individuals Retreats

Beyond the confines of the hotel, guests can explore a variety of activities ranging from thrilling skiing adventures to breathtaking paragliding experiences – there is something for every adventurer. Nature enthusiasts can explore scenic waterfalls, while those interested in local culture can visit tourist hotspots like Atal Tunnel, Rohtang Pass, Hampta Pass, Solang Valley, Nicholas Roerich Art Gallery, and Mall Road.

Radisson Hotel Group continues to command a leading presence in the Indian market and is one of the country’s largest international hotel operators with over 165 hotels in operation and development. It continues to be the largest hotel operator in tier-1 markets like Delhi NCR and at the same time, more than 50% of its portfolio is in tier-2 and 3 markets where it has benefitted by being the first mover. With hotels dotted across 65+ locations in India, there is a Radisson hotel in every 4 hours of drivable distance across the length and breadth of the country operating under brands, including Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson, Park Plaza, Park Inn & Suites by Radisson, Country Inn & Suites by Radisson and Radisson Individuals.

12, Oct 2023
Planet Smart City manages 1 billion Litres of Water in Pune
Planet Smart City manages 1 billion Litres of Water in Pune
presss

Pune, 12th October 2023: Planet Smart City, a leading global player in the affordable and aspirational housing market integrating Proptech and ESG-compliant solutions in real estate developments, has added another feather to its cap. The Proptech solutions company has helped manage 1 billion litres of water across 15,000+ households in Pune.

As Punekars are grappling with the ongoing water crisis in Pune brought on by the dwindling water resources, and rapid urbanization, Planet Smart City’s Planet SIM emerges as the innovative solution of the hour. Developed by its Digital Business unit, Planet SIM collects data to understand consumption patterns and identify outliers to trigger corrective action. The deployment of the platform in over 60 societies has resulted in substantial water and energy savings.

Commenting on this achievement, Mr. Marco Pilia, Managing Director India at Planet Smart City, stated, “Planet Smart City is dedicated to establishing affordable housing communities that prioritize environmental consciousness. Since the initial deployment of Planet SIM in Pune’s residential societies a year ago, we have successfully managed over 1 billion liters of water, resulting in significant reductions in utility costs for societies. With our innovative solution, each society has achieved substantial annual savings in terms of water usage, manpower and electricity, leading to both significant financial benefits and a noteworthy reduction in our collective carbon footprint.”

“Upon close examination of water consumption trends in Pune’s residential societies, we’ve noted the water requirement ranges from 300 to 600 liters per household per day. Traditionally, these societies have been responsible for managing their water resources independently. However, following the implementation of Planet SIM, we have the potential to decrease society water usage by an impressive 20 to 25 percent This monumental achievement not only signifies our commitment to sustainable water management but also has a cascading effect on overall power consumption. Through this initiative, we’ve successfully achieved a notable reduction in overall power consumption, ranging from 8 to 10 percent.” Added Mr. Mukund Deogaonkar, Director India Business, Planet Smart City.

Planet Smart City’s Planet SIM aims to reach hundreds of societies before the end of 2023. Owing to the ongoing water crisis in Bengaluru, the digital unit is ready to expand its offerings to the Silicon Valley of India.

12, Oct 2023
Infiniti Mall presents a magical tale of love and transformation ‘Beauty & The Beast’

Infiniti Mall, Mumbai’s premier shopping, food, and entertainment hub, is gearing up to transport you to a world of enchantment with a thrilling Broadway-style musical live performance of ‘Beauty & The Beast’ at its Malad location.

Embark on a magical journey alongside Belle, a young woman of kindness and intelligence, as she encounters a prince cursed to exist as a fearsome beast. The evergreen play is all set to charm audiences with fascinating dramatics and an engaging storyline.

Pic - Beauty and The Beast at Infiniti Mall, Malad

Details:
Event: Musical Theatrical Play – Beauty & The Beast
Dates: 14th & 15th October, 2023
Timings: 5:30 PM onwards
Venue: Main Atrium, Upper Ground Floor, Infiniti Mall, Malad

With its enduring appeal and universal message of love and acceptance, this age-old musical theatrical performance has continued to captivate audiences of all ages and backgrounds. Infiniti Mall, Malad enthusiastically welcomes everyone to witness theatrical excellence.

Infiniti Mall, a part of K Raheja Realty Group, persistently conceptualizes and executes interesting and experiential events, thereby providing customers an opportunity to experience holistic entertainment.

12, Oct 2023
Social Beat’s AI-Powered Fortune Ganeshotsav Pandal Campaign – A Successful Blend of Tradition and Innovation

Fortune Campaign Cover

Social Beat, a pioneering digital agency, proudly introduces its AI-driven campaign for Fortune Edible Oils & Foods, titled “Fortune Ganeshotsav”. Drawing inspiration from the rich history of Ganesh Chaturthi, this campaign was poised to use innovation as a medium to bring the community together digitally and engage with the brand.

The “Fortune Ganeshotsav” was more than just a campaign; it was a grand celebration that married tradition with innovation. It was a 9-day Utsav with 9 contests and 18 gold coins as giveaways. An engagement and participation of 2M+ is what made this campaign a huge success. Our use of AI-generated creatives to construct the Fortune Ganeshotsav Pandal promised not only a visually stunning and unique experience for our followers but also highlighted Fortune Foods as a brand that cherishes its heritage while embracing new technological trends.

We used tools such as Midjourney, Stable, and Easy Diffusion to make each grid as detailed and nuanced as possible. Right from the pooja thali to the Fortune billboard, each AI creative was crafted with unique details, which seamlessly blended with other creatives to bring forth the entire grid.

The contests included solving puzzles, decorating Ganesh ji’s crown, sharing their home-made prashad pictures, and finding Ganesh ji’s mooshak through an AR filter for an immersive experience

Influencers joined the effort to amplify and explain the contests to users in the most engaging manner.

Fortune Ganesh Chaturthi Campaign

Through this campaign we garnered a reach of 31 million, engagement of 2 million+, 1700+ entries in 10 days and 20,000 + profile visits on our social media handle

Mr. Vikas Chawla, Co-Founder, Social Beat said, “Through this Fortune Ganeshotsav campaign, we were successful in reigniting the sense of community while embracing creativity and innovation. This Instagram campaign gave a sense of the magnanimity of celebrations and the spirit of Ganesh Chaturthi. The success of the campaign was measured through daily participation in contests and engagement during the 9 days of the campaign. The winners were announced basis their key performance indicators (KPIs) such as participation rate, contest entries, audience engagement, and user-generated content to gauge the campaign’s impact and effectiveness.”

Sanjay Adesara, Head of Marketing at Adani Wilmar said, “We aim to set the bar higher each year, and this year, we wanted a technologically innovative campaign that would lead to engagement from our followers while also seamlessly integrating the brand values of Fortune, and the results are impressive. We look forward to more such innovative brand campaigns in the year.”

12, Oct 2023
AISATS Delivers 100 Automated Aircraft Exterior Cleanings for Vistara

AISATS Delivers 100 Automated Aircraft Exterior Cleanings for Vistara

New Delhi, October 12, 2023 – Air India SATS Airport Services Private Limited (AISATS), India’s leading airport services management company celebrated its 100th Robotic Aircraft Exterior Cleaning for Vistara at Indira Gandhi International Airport (IGIA) on October 11, 2023, using its automated aircraft cleaning service ‘AeroWash’. AISATS launched this service in June 2023 for Vistara and is the first and only ground handler in India to introduce such an innovative and sustainable aircraft exterior cleaning solution. Through these 100 aircraft exterior cleanings AISATS has helped Vistara save 1,000 tons of CO2 emissions and 120,000 litres of water. This 100th aircraft wash milestone is a testament to AISATS’s drive for providing innovative and tech-savvy airport services and encapsulates how this game-changing tech is being adopted as a new benchmark in aircraft exterior washing across the Indian aviation landscape.

AeroWash harnesses state-of-the-art robotic technology, delivering precise and efficient exterior cleaning while upholding the highest safety standards for both the aircraft and the equipment operators. This system minimizes the use of water during the cleaning service and reduces aerodynamic drag on aircrafts leading to lower fuel consumption and lower CO2 emissions for airlines. It not only reduces aircraft ground time and lessens human intervention during the washing process but also cleans critical areas of the fuselage (crown, elevator, rudder) that manual cleaning might overlook. Furthermore, the eco-friendliness of this technology underscores that environmental sustainability and operational efficiency are not mutually exclusive goals for the aviation industry and can be achieved by utilizing the right equipment and green alternatives.

Commenting in this milestone, Sanjay Gupta, CEO of AISATS, said “AISATS is proud to undertake its 100th robotic aircraft exterior cleaning for Vistara. This technology represents a paradigm shift in the aviation industry’s approach to maintaining aircraft cleanliness and appearance and sets new benchmarks for aircraft washing standards. AISATS remains steadfast in its commitment to sustainability, consistently striving to provide advanced, eco-friendly solutions to the aviation sector and introducing AeroWash to our industry is a testament in this direction.”

AISATS has been at the forefront of introducing sustainable solutions to the Indian aviation sector, further solidifying its position as an industry leader. Recent initiatives, such as the introduction of solar-powered passenger ramp bridges and electric buses at various airports, underscore the company’s unwavering commitment to environmental sustainability.

12, Oct 2023
Tech Avant-Garde Inaugurates Project Carte Blanche at Army Public School, Kamraj Road

Tech Avant-Garde Inaugurates

Bengaluru, 12th October 2023 –Tech Avant-Garde (TAG), India’s largest Hybrid Learning Solution Provider in the education sector, inaugurated Project Carte Blanche to the participants, visitors and dignitaries from India and across the world, on 11 Oct 2023 at Army Public School, Kamaraj Rd, FM Cariappa Colony, Bengaluru, Karnataka.

The Army Hybrid Node classrooms were inaugurated by Gen. Brar, GOC, DB Area. Ms Shanta Sait, Chairman of Tech Avant-Garde, K.V Vincent, Project Director, Mr Deepak Satyanarayan from Microsoft, Swapnil Bose from Lenovo, and Sandeep Singh from TCIL inaugurated the other 4 Node Classrooms and Hybrid Studio.

As October 11, 2023, is also the International Day of the Girl Child. As a tribute to this day, a young girl – Suchitra Nair – was chosen to be given a Blank Cheque (Carte Blanche), which will be her scholarship to pursue her studies for life.

*Project Carte Blanche – An Overview*

One CBSE school from every district of India has been selected under the Project Carte Blanche.

Under this program, TAG will implement Hybrid Learning, Digital Literacy, Skill Hub Initiative, Financial Digital Literacy Program, Adolescent Health Program, Health Kiosk, School & College Connect, Art Connect, and Virtual Field Trips, in partnership with CBSE and Microsoft.

The mission of Project Carte Blanche is Endless Empowerment – the stakeholders of education viz., Principals, Educators, Students, Parents and School Management will be the beneficiaries. Carte Blanche Project will empower 1500+ students, 100+ teachers, 3000+ parents from 800+ schools at least one from every district of India. This initiative will impact over 4 million stakeholders of education across the country.

Hybrid Learning will enhance and accelerate learning by providing student-centered approaches to meet diverse learners needs. This project will also simultaneously ensure that the NEP 2020 is implemented in its fullest form.

Through this initiative, students will gain valuable experience in utilizing technologies such as Azure, Office 365, Analytical tools, STEM and STEAM learning and other productivity tools. The students will be equipped with the knowledge and expertise needed to thrive in the digital economy and prepare them for the challenges in the Knowledge Age.

Mr Ali Sait, CEO, Tech Avant-Garde said “It’s a dream come true that finally education turns the corner and adopts Digital transformation and Hybrid Learning en masse in 800 CBSE schools. This process will allow anywhere, any place, any device learning, and schools becoming lockdown-proof. With India being the first to adopt Hybrid Learning, there’s a great chance that it will become the most progressive society in the years to come.”

Project Carte Blanche will initiate Digital Transformation in education. Hybrid Learning will lend towards personalized learning and adaptive learning… Any society or country which adopts this new system of learning will become the most progressive society of the world for next 1000 years.”.

12, Oct 2023
BD Soft Rewards Channel Partners with an Exciting Trip to Thailand

Mumbai, 12th October 2023: BD Soft Distribution Pvt. Ltd., a leading IT security distributor, recently concluded a highly successful Channel Partner Connect event in Thailand. This initiative was aimed at expressing gratitude and rewarding the unwavering support of its dedicated channel partners, who have played a pivotal role in the success of Bitdefender Consumer products and BD Software as a brand.

The event witnessed the enthusiastic participation of over 140 Channel partners from 20+ locations across India. The trip offered a perfect blend of relaxation and exploration, with a meticulously curated itinerary. Partners had the opportunity to visit iconic attractions such as Coral Island, known for its exciting water sports, the dazzling Gems Gallery, the serene Golden and Marble Buddha temples, and the captivating Safari World, among others.

BD Soft dealers at Thailand

BD Soft is renowned for providing comprehensive support to its partners and has built a strong ecosystem that spans the entire customer journey. Additionally, BD Soft guarantees fixed margins to its partners, a practice uncommon in the industry. The trip was organized in response to the remarkable success of its Triple Dhamaka Offer 2023, exclusively launched for Bitdefender Consumer products.

Mr. Zakir Hussain Rangwala, the visionary CEO of BD Software Distribution Pvt. Ltd., expressed his heartfelt appreciation for the channel partners, stating, “Our partners are one of the major contributors to the success of Bitdefender & BD Software as a brand. Incentives like these help us establish a closer bond with our partners and network. With a tremendous response and satisfied partners, we are planning more such attractive incentive schemes and tours in the future.”

BD Soft holds an exclusive country partnership with Bitdefender and distributes 15+ different security solutions across India through its channel partners. The brand has witnessed a remarkable 40% year-on-year growth, expanding its portfolio to include several new brands, including Safetica, Endpoint Protector, Final Code, and Wipeout, among others.

11, Oct 2023
Luminous Power Technologies launches India Full Power festive campaign on its diverse range of energy solutions

Luminous Power Technologies launches India Full Power festive campaign on its diverse range of energy solutions

New Delhi, 11th October 2023: With the Cricket World Cup set to take place during the festive months, Indians have an electrifying celebration planned ahead. Offering a promise of an uninterrupted watching experience to the cricket enthusiasts and fans, Luminous Power Technologies, the leading energy storage solutions company, has associated with Amazon & Flipkart India to introduce the “India Full Power with Luminous,” offering festive discounts onLuminous inverter and battery range. These offers will also be available on Luminous E-shop – https://www.luminousindia.com/shop-now

The highly enticing offers will be available till October 15th, 2023, ensuring people have access to top notch energy storage and power back-up solutions to fuel their celebration and entertainment season. Accessible on Amazon, Flipkart and Luminous E-shop, Luminous Power Technology has harnessed the e-commerce companies’ extensive network to reach households across India, ensuring uninterrupted World Cup experiences for people during this festive season.

Speaking on the association, Neelima Burra, Chief Strategy Transformation and marketing officer, Luminous Power Technologies, says,“As the festive season and the Cricket World Cup coincide, the fusion of celebration and cricketing excitement lights up every home in India. At Luminous Power Technologies, we understand that uninterrupted power during these moments is not just a convenience; it’s the lifeline of joy and connectivity. ‘India Full Power with Luminous’not only provide exclusive offers to the consumers but also empowers Indian households with reliable energy solutions.”
“We recognize the shift towards e-commerce platforms for festive shopping, and our commitment to delivering top-tier solutions remains unwavering. Our aim is to fuel not only cricket fever but also the spirit of celebration, togetherness, and uninterrupted enjoyment”, she added.

The Luminous range offers a comprehensive selection of products to meet various consumer needs, from powering basic fans and lights during outages to heavy dutyinverters capable of powering all household appliances, including air conditioners, home theatre systems, and washing machines. The “India Full Power” festive promotions include discounts of up to 60% on Luminous Inverters & Batteries, starting at Rs. 3999. Also, select models such as Power Sine, Hercules, Zelio+, Zolt, Icon Series & Optimus 1250 come with a one-year extended warranty, making it a Festive Special warranty coverage of 3 years on these models. Additionally, at the Luminous E-Shop, every purchase of Luminous Inverters & Batteries offers assured prizes like free movie tickets, Boat smartwatches &Airdopes, Travel Vouchers and even Gold during this festive season.

Luminous has solidified its position as a dependable and trustworthy power backup brand in the minds of consumers through its enduring partnership with cricket icon Sachin Tendulkar and the Rajasthan Royals team. This longstanding association not only reflects the brand’s commitment to excellence but also highlights its ability to consistently deliver high-quality products and services. The brand has garnered a reputation that goes beyond mere functionality, reliability, and trustworthiness, much like the cricket legend and the esteemed cricket franchise it is associated with.

11, Oct 2023
Country Chicken Co. & IndBro Research and Breeding Farms launch NutriSoft Chicken

Country Chicken Co. & IndBro Research and Breeding Farms launch NutriSoft Chicken

Hyderabad, 11th October, 2023: Introducing NutriSoft Chicken which is raised naturally, without any hormonal changes which means it’s more healthy, soft, & full of flavor. It’s recently launched by Country Chicken Co. in association with IndBro research and breeding farms. NutriSoft Chicken is softer & juicier than regular chicken.One can use it in their everyday chicken recipes like biryani, kebabs, and curries, and it’ll make dishes even more delicious and juicy.

Now, let’s talk about how NutriSoft Chicken is different from regular chicken. As NutriSoft Chicken is grown naturally, it takes about 60 to 90 days to grow, while regular chickens grow faster in just 30 days because of hormonal changes & fast growth practices. NutriSoft Chicken is raised in open lands, where they have space to move around which means it is 100% natural, unlike regular chickens which are stressed by keeping in cages.

Dr. Kotaiah, Managing Director of Indbro Research and Breeding Farms, speaking said, “The need for such a product became apparent as many individuals and children suffer from hormonal imbalances, obesity, early puberty, and PCOD/PCOS issues among females. NutriSoft chicken is not just rich in proteins, but it also has low fats and provides vitamins and minerals. It promotes muscle building, strengthens bones, and supports heart health.”

Kids love soft chicken, and moms always want the best for their families. Health-conscious individuals also look for healthier options. That’s where NutriSoft Chicken comes in! It’s soft and healthy, just what everyone’s been looking for.

The best part – NutriSoft Chicken comes at Rs.179/Kg similarly priced with regular chicken but it is more flavorful & healthy. So a chicken lover gets all these benefits at an affordable price. We look forward to the Chicken Revolution brought by IndBro research and breeding farms and Country Chicken Co. by launching a healthy version of regular chicken. Try NutriSoft Chicken today, and you’ll see why it’s the perfect choice for your family and your wallet.

11, Oct 2023
Virtue Worldwide and The Revolver Club Collaborate to Revolutionize Vinyl Record Collecting

Virtue Worldwide and The Revolver Club Collaborate to Revolutionize Vinyl Record Collecting

Mumbai, 11th October: In a world where global vinyl sales have been steadily on the rise over the last decade, Revolver Club, India’s leading online vinyl record store, has been at the forefront of this musical revolution. Revolver Club has partnered with Virtue Worldwide, the agency powered by VICE known for their innovative and impactful work, to address a unique challenge faced by vinyl enthusiasts. With an average price of INR 5,000 and vintage records often reaching INR 20,000, vinyl lovers have long since struggled to justify these costs to their partners.

In response to this challenge, The Revolver Club is introducing an ingenious solution through their new initiative, “Stick it to the Man.” This initiative comes in the form of an exclusively designed sticker book filled with fake prices and stylish sales stickers. These stickers are intended to help vinyl lovers mislead their friends and families by applying them to their record collections, concealing the actual cost of their purchases. With over 200 carefully designed stickers in this book, each crafted by audiophiles, vinyl enthusiasts can now enjoy their passion without causing any raised eyebrows.

Jude De Souza, Founder of The Revolver Club, believes that “Stick it to the Man” is not just a clever solution to a common problem but a way to give back to the vinyl community. De Souza stated, “Our goal has always been to make vinyl records more accessible and enjoyable for everyone. With this initiative, we’re not just addressing the concern; we’re also providing a pathway for music lovers to expand their vinyl collections and deepen their love for music.”

Hayden Scott, Creative Head APAC, at Virtue Worldwide, expressed his enthusiasm for the project, stating, “At Virtue Worldwide, we love projects that challenge the status quo and provide solutions to real-life dilemmas. ‘Stick it to the Man’ is a fun and engaging way to tackle the issue of explaining the cost of buying records to loved ones who may not always be as enthusiastic about your hobby as you. As avid record collectors ourselves, we are excited to have created something that can help and eventually add back to the growing vinyl subculture in India.”

The promotional video, created by Virtue Worldwide showcases the humour and creativity behind this unique initiative, highlighting how it can make collecting vinyl records an even more enjoyable experience.