Category Archives: Business

Powering Bharat: Flipkart deepens supply chain footprint across country

Bengaluru , August 29, 2025: Flipkart, India’s homegrown e-commerce marketplace, today announced a major expansion of its pan-India supply chain infrastructure ahead of its flagship festive event, The Big Billion Days. With the addition of new fulfilment centres (FCs) and last-mile hubs across key states such as Uttar Pradesh (Varanasi, Agra, Ghaziabad), Bihar (Patna), Haryana (Manesar), and Tripura (Agartala), Flipkart is deepening its regional presence, enabling faster festive deliveries, and creating thousands of jobs while powering the rapid growth of quick commerce in India.

This year’s expansion spans 35 lakh sq. ft., covering 21,000+ pincodes nationwide.

Facilities for all, including Large, Non-Large & Grocery:

• The new operational Varanasi Center is spread across 2.0 lakh sq. ft., generating 3600 direct and indirect job opportunities.
• The newly operational Patna Fulfilment Center, a 4.5 lakh sq. ft. cornerstone facility, serves more than 1,000 pincodes and has created over 1,100 direct and indirect jobs.
• Flipkart is now operating in a Regional Distribution Center (RDC) in Manesar, one of India’s largest state-of-the-art facilities. Spread over 140 acres, the RDC will create over 10,000 direct and indirect jobs, contributing significantly to local employment. The center is expected to cater to a wide range of products, including parcel goods, white goods, and furniture, adapting its assortment dynamically to meet customer requirements and market trends.
• Flipkart expanded its footprint in the Northeast with its first grocery fulfillment center in Agartala, Tripura. Spread over 35,000 square feet and equipped with a daily dispatch capacity of 5,000 orders per day.

In addition to Varanasi, Patna, Manesar, Ranchi, Ghaziabad, Agra and Agartala, Flipkart has gone live with new facilities in Guwahati, Singur, and Saidham, to name a few, strengthening last-mile reach ahead of the festive season. With these additions, Flipkart’s network now comprises over 100 fulfilment centers nationwide, collectively capable of processing millions of festive orders with speed and precision.

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, said: “Flipkart’s supply chain blends the scale of large fulfilment centers with the agility of hyperlocal hubs, creating a hybrid network that serves every corner of Bharat. This festive season, our expanded infrastructure spanning 35 lakh sq. ft. across Varanasi, Patna, Manesar, Ranchi, Ghaziabad, Agra and Agartala not only strengthens delivery speed and reliability for millions of customers but also generates inclusive job opportunities at scale. 2.2 lakh+ seasonal job opportunities have been created with a strong focus on women, PwD and first-time workforce hiring. From metros to Tier-2 and Tier-3 cities, our focus remains on delivering convenience, strengthening regional economies, and building a future-ready supply chain powered by technology and inclusivity.”

Complementing its large-scale fulfillment centers, Flipkart is also scaling its quick commerce backbone through nearly 400 new micro-fulfilment centers and dark stores across 19 cities. This network underpins Flipkart Minutes, which has doubled order volumes every 45 days since launch, enabling faster-than-ever delivery of essentials and festive products.

As part of its festive readiness, Flipkart has created over 2.2 lakh additional seasonal job opportunities across warehousing, logistics, and last-mile delivery roles. This includes opportunities for persons with disabilities (PwDs) and other segments of society across its supply chain. With inclusive hiring, tech-led skilling through the Supply Chain Operations Academy (SCOA), and partnerships with social organisations, Flipkart is strengthening both festive operational capacity and India’s broader employment ecosystem.

Ekart, in partnership with NReach Online Services Limited, has launched on-ground health camps under its Suraksha wellness program to support over 6,000 warehouse associates across 21 supply chain facilities. Timed ahead of the festive season and Big Billion Days, the camps offer essential screenings, including blood tests and diabetic, kidney, liver, and cardiac assessments, enabling early health insights for frontline employees. This builds on Suraksha’s broader impact, which has supported 1.7 lakh associates in 2025 and facilitated over 18 lakh minutes of doctor consultations last year. The initiative reflects Ekart’s commitment to caring for the people who help deliver India’s festive joy.

With these expansions, Flipkart reaffirms its role as a pan-India enabler of festive e-commerce and quick commerce, ensuring that The Big Billion Days 2025 brings faster, smarter, and more joyful shopping experiences for customers across the country.

Mahatta and Co. Onboards Flash Communications as Communication and PR Partner

New Delhi, 28^th Aug, 2025 – Mahatta & Co., one of India’s most iconic photography houses with a legacy spanning over a century, has appointed Flash Communications as its official Communication and Public Relations partner. The collaboration marks a significant step in amplifying Mahatta & Co.’s heritage, creative vision, and future projects to a wider audience.

Founded in 1915, Mahatta & Co. has been a visual storyteller of India’s journey—capturing historic moments from the Partition and Independence celebrations to India’s first fashion show and the transformation of Connaught Place. With its legacy rooted in photography and design, the brand continues to evolve, blending archival storytelling with modern innovations.

“Mahatta & Co. has been synonymous with photography, legacy, and storytelling for over four generations,” said Mr. Arjun Mahatta, Partner, Mahatta & Co. “With Flash Communications, we aim to bring this legacy closer to today’s audiences while showcasing our upcoming projects in a fresh, engaging way.” He added.

Manas Chhabra, Founder, Flash Communications, added: “We are excited to partner with Mahatta & Co. and craft narratives that highlight their unmatched history while shaping their voice for modern media platforms.”

Through this partnership, Flash Communications will drive strategic PR initiatives, media outreach, and storytelling campaigns aimed at strengthening Mahatta & Co.’s positioning as both a heritage institution and a contemporary creative powerhouse.

SafeStorage Enters Global Market with Launch of First International Facility in Dubai

India, 28th August 2025: SafeStorage, India’s largest tech-enabled self-storage company, today announced the launch of its first international operations in Dubai, marking a major step in its global expansion strategy. This milestone coincides with the company’s 10-year anniversary, during which it has served over 1,00,000 customers across 11 major Indian cities.

From a single warehouse in Bangalore in 2015 to a robust presence in Hyderabad, Chennai, Pune, Mumbai, Delhi, Noida, Gurugram, Kolkata, Coimbatore and Jaipur, SafeStorage has become synonymous with reliable, secure, and professional storage solutions for both individuals and businesses.

The newly launched Dubai facility will feature state-of-the-art infrastructure designed to cater to a wide range of storage requirements whether it’s household items during relocation or travel, inventory management for SMEs, or secure document archiving for corporates. Strategically located, the facility will be supported by a fully digital booking and inventory management platform, ensuring customers in the UAE enjoy the same convenience, safety, and service excellence that have made SafeStorage a trusted brand in India.

Over the past decade, SafeStorage has supported thousands of households during relocations, renovations, and extended travel, while helping businesses of all sizes, from automobile companies to corporates, store documents, records, and inventory. The brand has also become a vital partner for small and medium enterprises managing surplus stock and fulfilling online sales.

Speaking on the landmark expansion, Mr. Ramesh Madisetty, CEO of SafeStorage, said, “This is more than just a market entry, it’s the beginning of our global journey. Dubai is a dynamic, fast-growing hub that attracts a diverse population and thriving businesses, making it an ideal location for our first overseas operation. Over the last decade, we have built our reputation in India on trust, technology, and customer-first service. Now, we’re bringing the same secure, flexible, and transparent storage solutions to the UAE, helping individuals and companies focus on what matters most while we take care of their storage needs.”

The Dubai launch marks SafeStorage’s first step towards a stronger international footprint, with future plans to enter additional global markets in the coming years. By combining cutting-edge infrastructure, robust technology platforms, and a customer-centric approach, the company aims to become a trusted storage partner across borders.

From Ancient Elements to Modern Luxury: NBR Group’s Soul of the Seasons Emerges as Best Themed Residential Project

Bengaluru, India – August 28, 2025 — In a real estate market where space is shrinking and lifestyles are getting more hectic, NBR Soul of the Seasons is showing Bengaluru what nature-connected high-rise living can truly look like. The flagship development is strategically located in the Sarjapur Road–Gunjur corridor, one of the city’s most promising investment zones—is already drawing strong interest from homebuyers seeking a balance of wellness, connectivity, and community.

The project is set within 9.65 acres and featuring 88% open, landscaped spaces. ‘NBR Soul of the Seasons’ draws deep inspiration from the Pancha Mahabhoota—Space, Air, Fire, Water, and Earth—seamlessly blending these elemental forces with the GAIA philosophy. The result is a thoughtfully crafted living environment that feels both rejuvenating and contemporary. Rooted in ancient wisdom and designed for modern well-being, this community fosters wellness, connection, and environmental harmony in one of Bengaluru’s most vibrant and fast-growing locales.

“NBR Soul of the Seasons is more than a residential project—it’s an urban sanctuary. Every design decision is rooted in our belief that homes should enhance physical well-being, emotional balance, and social connection,” said Mr. Nagabhushana Reddy, Founder & Managing Director, NBR Group. He further added, “We are deeply grateful for the exceptional response and strong surge in bookings for NBR Soul of the Seasons, it is a powerful affirmation of our vision to craft spaces that genuinely reflect and elevate our customers’ aspirations.”

The Elements Come Alive

Each of the four towers, rising starts from 22 to 26 floors, embodies one or more of the elements through distinctive features:

• Space: Elevated sky decks with panoramic views and stargazing points.
• Air: Thoughtfully oriented layouts for natural cross-ventilation.
• Fire: Solar-powered common areas and vibrant shared zones.
• Water: Reflecting pools, fountains, and calming water gardens.
• Earth: Use of natural materials and lush, walkable greenways.

The 3 BHK homes, providing abundant light and ventilation, and are built using Aluminium formwork technology for a superior finish and timely delivery.

A Lifestyle Beyond Walls

At the heart of the community is a holistic luxury wellness-focused clubhouse, featuring yoga pavilions, a swimming pool, fitness and co-working spaces, and lounges—all integrated with elemental themes to encourage holistic living.

Recognition & Momentum

The project’s unique positioning has already been recognised—winning Best Themed Project at the 2025 GREBA Awards. NBR Group has also been named Progressive Developer of the Year by the Times of India Business Awards.

Samsung to Announce the Newest Member of Galaxy S25 Family and Premium AI Tablets

A new gateway to the latest Galaxy AI experiences is about to open.

Join us on September 4 to discover a more seamless mobile experience across a wider range of devices — from premium AI tablets to the newest member of the Galaxy S25 family.

Be part of the reveal online and see how the next evolution of Galaxy sets a new standard for effortless productivity through multimodal capabilities. The event will be streamed live on Samsung.com and Samsung’s YouTube channel beginning at 3PM IST (11:30 a.m. CEST) on September 4.

You’re also welcome to join us at IFA 2025 for our press conference and visit our exhibition booths.

Akiki London and Jayesh Sachdev Launch KIKI Mascot

Akiki London Unveils Exclusive Artistic Collaboration with Jayesh Sachdev – Introducing ‘KIKI’, the Brand’s Mascot

Mumbai, 28th August 2025: Continuing its journey to redefine contemporary luxury with innovation, Akiki London, the newly launched handbag label by Bagzone Lifestyles Pvt. Ltd., has announced a unique collaboration with acclaimed Indian artist Jayesh Sachdev, represented by Mumbai based Tao Art Gallery. This creative alliance introduces KIKI – a hand-sculpted British Bulldog that now serves as the official mascot and brand muse for Akiki London.

Standing four feet tall and wrapped in high-gloss red-and-white camouflage with chrome accents and oversized black shades, KIKI embodies Akiki’s spirited aesthetic – bold, cheeky, and unapologetically expressive. Designed exclusively for the retail space, the sculpture is more than decor; it is a symbol of Akiki’s artistic ethos, where fashion, personality, and storytelling converge.

“KIKI is a hand-sculpted British Bulldog, brought to life in my signature pop-surrealist style, playful and polished. Wrapped in bold red-and-white camo with chrome accents and oversized shades, he blends art with luxury. As with all my work, KIKI is more than form, he embodies personality, presence, and provocation. A mascot, yes. But also a piece of contemporary art.” says Jayesh Sachdev, celebrated for his pop-surrealist and sculptural style.

Sachdev’s work has long existed at the intersection of aesthetic experimentation and commentary. With KIKI, his signature style finds new expression through a sculptural piece that doubles as an immersive brand touchpoint.

As the visual anchor across Akiki’s campaigns and collections, KIKI sets the tone for the brand’s unique storytelling. His presence is designed to spark curiosity, enhance recall, and deepen the audience’s connection with Akiki’s world.

“With KIKI, we’re creating a deeper emotional connection between the brand and its audience,” says Mr. Nishant Bakliwal, Head – Digital & Communications at Bagzone Lifestyles Pvt. Ltd. “This collaboration reflects our vision of blending art and fashion while positioning Akiki as a brand driven by personality, design innovation, and cultural relevance. Inspired by global luxury trends, KIKI reinforces our commitment to reimagining the space through bold, fresh perspectives.”

Launched earlier this year, Akiki London is a brand rooted in timeless design, inspired by the cultural richness of London and the layered strength of women it serves. With bold silhouettes, elevated accessories, and now a sculptural mascot to match, Akiki is building a world where objects are not only designed but curated for meaning.

Sprite Brings a Zesty Twist with New TVC Featuring Sharvari and Sunil Grover

New Delhi, 28 August 2025: Sprite, the iconic lemon and lime-flavored beverage, has unveiled a new mealtime ritual with the launch of its latest campaign, Spicy ko de Sprite ka Tadka, a brand idea inspired by India’s enduring love for spice. Built around a fizzy spice-Sprite-spice loop, the campaign positions Sprite as a perfect partner to spicy food, enhancing the consumer experience by cutting through heat and unlocking more flavor in every bite.

In an entertaining brand film, youth icon and Sprite brand ambassador, Sharvari enters a lively restaurant, where Comedy King Sunil Grover playfully slips into a series of personas, each unveiling increasingly spicy dishes. With every crescendo of spice, Sprite arrives, giving spicy lovers the choice to enjoy the thrill of each mouthful of spice, sip after sip. Through humour and sensory play, the film shows that Sprite’s crisp, effervescent taste doesn’t just complement spicy, it elevates every bite, giving consumers a zestier way to enjoy their favourite dishes.

Sumeli Chatterjee, Vice President – Marketing, Coca-Cola India & Southwest Asia, said, “India’s love for spicy food runs deep, but what’s remained largely untapped is to pair it with the right kind of beverage. That’s where Sprite naturally steps in. The crisp, lemon-lime twist doesn’t just cool you down, it elevates the whole spicy food experience. With ‘Spicy ko de Sprite ka Tadka’, we are tapping into this fun pairing and creating a new space for Sprite, beginning a long-term connection we believe will resonate deeply with the Gen Zs.”

Sharvari added, “Sprite has nailed it yet again with the ‘Spicy ko de Sprite ka Tadka’ campaign that is fun and relatable. What I really love is how Sprite always comes up with clutter-breaking campaigns that feel fresh and exciting every single time. As a brand, Sprite always aims to connect with Gen Zs and this Ad film is another perfect example of that. The whole idea of pairing spicy food with Sprite makes the taste even better. I can’t wait for everyone to try this combination already.”

Sunil Grover shared, “For me, a great meal is all about the experience, and this campaign really gets that. I can’t say no to spicy food and pairing it with Sprite just feels right. Shooting the ad was so much fun and love how Sprite has spiced it up, literally.”

“India’s love affair with spice is legendary, and for Gen Z, it’s a badge of honour” said Sukesh Nayak, Chief Creative Officer, Ogilvy India. “We saw an incredible opportunity to connect with that passion in a completely new way. ‘Spicy ko de Sprite ka Tadka’ isn’t just a campaign, it’s an invitation to embrace the thrill of spice like never before.”

As part of the campaign, Sprite is collaborating with popular food and snacking brands including Ching’s, Masterchow, Bingo, Jolochips, Wow! China, and Too Yumm. This will entail engaging activations, and co-branded experiences, further amplifying Sprite’s role as the perfect companion for spice. Because when spice takes over, there’s only one way to enjoy it with Spicy ko de Sprite ka Tadka.

Celebrate 3 Days of Divine Bliss This Ganesh Chaturthi at Clarks Exotica

Experience Divine Bliss: A Magnificent 3-Day Ganesh Chaturthi Celebration at Clarks Exotica Convention Resort & Spa

Where Luxury Meets Devotion – Join Us for an Unforgettable Spiritual Journey

Under the visionary leadership of our CEO, Mr. Balaji M, Clarks Exotica Convention Resort & Spa continues to celebrate the richness of Indian culture with the warmth of world-class hospitality. Guided by his belief that true luxury lies in honoring traditions while creating unforgettable guest experiences, this year’s Ganesh Chaturthi celebrations have been designed as a perfect harmony of devotion, culture, and comfort.

Clarks Exotica Convention Resort & Spa presents a magnificent three-day Ganesh Chaturthi celebration that beautifully blends traditional devotion with luxurious hospitality. This carefully curated festival promises guests an authentic spiritual experience while enjoying the resort’s world-class amenities and warm service.

The celebration transforms the resort into a sacred sanctuary where the resonating beats of traditional Nasik Dhol, the gentle fragrance of incense during poojas, and the joyful sounds of cultural performances create an atmosphere of divine reverence. From sacred ceremonies to engaging workshops, every moment has been thoughtfully designed to offer spiritual fulfillment, cultural enrichment, and quality family time for guests of all ages.

The three-day festival begins on Wednesday, 27th with traditional dhol beats and sacred Ganesha Pooja, followed by cultural programs with prize distribution and evening workshops featuring Towel Art and Idol Making activities for families. Thursday, 28th offers energetic family games like Tug of War and Ring Game, culminating in the grand Ganesha Visarjan ceremony with premium Hi-Tea and a magnificent procession accompanied by Nasik Dhol from Clubhouse to Time Office. The celebration concludes on Friday, 29th with captivating Storytelling and Theater performances, traditional Modaka on Spoon games, and Napkin Folding Activities, allowing guests to take home beautiful handcrafted mementos of their divine experience.

At Clarks Exotica, we understand that a festival is more than just rituals and ceremonies – it’s about creating connections, fostering community spirit, and experiencing the divine in comfort and style. Our resort provides the perfect backdrop with its elegant spaces, professional event management, and warm hospitality that makes every guest feel like family.

Supporting this vision, Vice President Ms. Nilisha Ghuliani brings her creative direction and eye for detail, while General Manager–Operations Mr. Varun Sharma ensures flawless execution on the ground. Together, their leadership transforms every event into an experience of excellence.

Our unique blend of traditional activities like storytelling and theater performances with contemporary workshops such as towel art and napkin folding ensures that guests of all ages find something meaningful to engage with. The resort’s multiple venues – from the clubhouse to outdoor spaces – provide the perfect settings for both intimate prayers and grand processions.

Complete Event Schedule at a Glance
Wednesday, 27th – Day 1

Morning: Grand Welcome with Dhol (9:30 AM) | Ganesha Pooja (10:00-10:30 AM) | Prasada Distribution (10:30-10:45 AM) | Cultural Program & Prizes (11:00 AM onwards)

Evening: Towel Art & Idol Making Workshop (3:00 PM) | Evening Pooja (4:30-4:45 PM) | Prasada Distribution (4:45-5:00 PM)

Thursday, 28th – Day 2

Morning: Grand Welcome (9:30 AM) | Ganesha Pooja (10:00-10:15 AM) | Prasada Distribution (10:15-10:30 AM) | Tug of War & Ring Game (10:30-11:00 AM)

Evening: Hi-Tea Outdoor Catering (4:00 PM) | Visarjan Pooja (4:30 PM) | Grand Visarjan with Nasik Dhol (5:00 PM)

Friday, 29th – Day 3

Morning: Grand Welcome (9:30 AM) | Ganesha Pooja (10:00-10:15 AM) | Prasada Distribution (10:15-10:30 AM) | Storytelling & Theater (10:30-11:00 AM)

Evening: Modaka on Spoon Game (3:30 PM) | Final Pooja (4:30-4:45 PM) | Prasada Distribution (4:45-5:00 PM) | Napkin Folding Activity (5:00 PM onwards)

This Ganesh Chaturthi, let Clarks Exotica Convention Resort & Spa be your gateway to divine blessings and unforgettable memories. Join us for three days where every sunrise brings new opportunities for devotion, every ceremony deepens your spiritual connection, and every shared moment strengthens the bonds of community and family.

Whether you’re seeking the tranquility of prayer, the joy of cultural performances, the excitement of traditional games, or simply the pleasure of excellent hospitality, our celebration offers it all. Come as guests, leave as family, and carry with you the eternal blessings of Lord Ganesha.

Ganpati Bappa Morya! Mangal Murti Morya!

Coca-Cola’s Bottling Partners Bolster India’s Logistics Network with Fleet, EV Expansion, and Welfare Push

India, August 25^th, 2025: Coca-Cola, along with its bottling partners, is redefining green logistics by expanding one of the nation’s largest truck fleets, featuring over 5,000 EVs nationwide. This strategic investment not only delivers refreshment to every corner of India but also fuels job creation and underscores a commitment to operational excellence and social impact.

Nationwide Fleet Expansion Powers Growth and Opportunity

Coca-Cola’s products traverse several hundred  kilometers daily, reaching both urban and rural markets efficiently. This vast distribution network relies on a dedicated workforce of thousands of truck drivers, whose roles are pivotal in ensuring the timely delivery of beverages across the country. The ongoing expansion of the logistics fleet directly translates into stable employment opportunities, reinforcing Coca-Cola’s position as a significant contributor to India’s supply chain workforce.

Bottling Partners Accelerate Innovation and Impact

Superior Drinks Pvt. Ltd., a key Coca-Cola bottler, has bolstered its fleet with close to 200 state-of-the-art trucks and EVs added this year. This move has significantly increased distribution capacity and quality from plant to shelf. Meanwhile, SLMG Beverages, another major bottling partner within the system, has scaled up its electric vehicle fleet adding over 3000 EVs in the last three years to support last-mile delivery. Hindustan Coca-Cola Beverages (HCCB) has also strengthened the network by deploying approximately 500 EVs across 10 states, improving regional coverage and operational efficiency. Collectively, the scale of the bottling partners’ fleets is only expected to rise in the years ahead.

Championing Driver Welfare and Road Safety

In addition to workforce growth, Coca-Cola emphasizes driver welfare through a comprehensive program that includes annual road safety trainings, tailored for India’s diverse road conditions, regular medical and vision check-ups, and wellness seminars focused on road safety and stress management. Additionally, each vehicle is routinely assessed to meet operational standards. These initiatives aim to enhance driver safety and health, reduce operational risks, and improve overall job satisfaction.

Sundeep Bajoria, Vice President, Coca-Cola India said, “India’s logistics landscape is evolving and we’re evolving with it, responsibly. Our trucking ecosystem is a living engine of economic opportunity and impact-led progress. It creates livelihood opportunities across states, fuels micro-economies in transport hubs, and ensures that our beverages reach every lane and locality, from metro cities to rural kirana stores. As we scale our capabilities, we remain equally focused on enabling the people who power this network with safety, skill-building, and support.”

Vinay Nair, Chief Commercial Officer, Hindustan Coca-Cola Beverages Pvt. Ltd. said, “At HCCB, we’re constantly evolving to meet the dynamic demands of India’s beverage landscape. Fleet augmentation not only strengthens our last-mile deliveries but also reinforces our commitment to agile, tech-enabled supply chain solutions that serve our retailers faster and better, while contributing to the local economies.”

Ashish Sethi, CEO Superior Drinks Pvt. Ltd. said, “Our focus has always been on operational precision and market readiness. With this fleet expansion, we’re building a delivery powerhouse that delivers unmatched speed, scale, and reliability. We’re setting new standards in execution to keep pace with one of the world’s most demanding supply chains.”

Rahul Kumar, Deputy Chief Executive Officer, SLMG said, “Expanding our EV fleet is a deliberate move to improve delivery speed and capacity in line with the Coca-Cola system’s growth objectives. This investment strengthens our ability to meet increasing consumer demand, especially in rural markets, with improved cost-to-serve.”

As Coca-Cola’s products journey across the country, every kilometer represents not just refreshment for consumers, but also new opportunities, livelihoods, and growth for countless Indians. By integrating a growing driver workforce with comprehensive welfare support, the company contributes to socioeconomic development in India, providing meaningful employment and fostering community wellbeing across regions.

Agilitas Sports Appoints Gourishanker Jha as Chief Digital and Technology Officer

India, August 25, 2025: Agilitas Sports, an innovation-led sportswear and athleisure solutions platform, today announced the appointment of Gourishanker Jha as its Chief Digital and Technology Officer (CDTO). With over 25 years of experience in digital product engineering, AI-driven transformation, and large-scale program leadership, Gourishanker will lead Agilitas’s comprehensive technology and digital strategy, delivering a seamless consumer journey through integrated platforms, digital services, and data-driven engagement. He will also drive digital initiatives and strategic partnerships to fuel growth and deepen consumer connections.

Before joining Agilitas, Gourishanker served as Chief Transformation Officer at Movate, where he led the company’s journey to become an AI-first enterprise. Prior to that, he held leadership roles at Hexaware Technologies as Senior Vice President & Global Lead for Digital Experience, and at Publicis Sapient, where he oversaw global portfolios in automotive, mar-tech, and digital commerce. His early career at DXC Technology and Infosys encompassed expertise in data and AI, ad-tech, omni-channel retail, and customer experience innovation

“Gouri has consistently been at the forefront of digital transformation, whether scaling AI-first enterprises, shaping omni-channel commerce platforms, or creating data-driven consumer ecosystems,” said Abhishek Ganguly, Co-Founder & CEO, Agilitas Sports. “At Agilitas, his expertise in blending AI, commerce, and product engineering will be pivotal in building a digital backbone that not only drives business growth but also redefines how athletes and consumers experience sportswear. He is the right leader to help us accelerate our ambition of building a global-first sportswear platform from India.”

Speaking on his appointment, Gourishanker Jha, Chief Digital and Technology Officer, Agilitas Sports, said: “Agilitas is not just building products, it is reshaping the very definition of sportswear by fusing technology, performance, and culture. The scale of ambition here is unmatched, and I’m excited to channel my experience in AI, commerce, and digital transformation into creating world-class consumer and athlete experiences. This is an opportunity to set new benchmarks for Indian innovation on the global stage, and I’m thrilled to be part of this journey.”

This appointment strengthens Agilitas’ leadership team at a pivotal moment, as the company invests heavily in performance product innovation, digital commerce, and athlete-first experiences ahead of multiple brand launches in 2025.