Category Archives: Business

Realme P4 Series Sets New Benchmark with Dual Chipset Technology

New Delhi, August 11, 2025: realme, the most popular smartphone brand among Indian youth, today announced the highly anticipated, online-focused realme P4 series, introducing cutting-edge innovations in performance and visual experience. The series will launch in India on August 20th, 2025.

As the first smartphone series in the industry to feature dual chipsets in its segment, the realme P4 Pro combines the power of Snapdragon® 7 Gen 4 and the Hyper Vision AI chipset co-developed with Pixelworks to deliver a performance and display experience that challenges flagship standards. Alongside, the realme P4 leverages a MediaTek Dimensity 7400 Ultra 5G chipset with Pixelworks’ dedicated GPU, delivering smooth visual performance, enhanced display quality, and superior power efficiency — making advanced visual computing more accessible than ever.

This partnership builds on realme’s vision to make advanced technology widely available and represents a leap forward in mobile gaming, thermal efficiency, and immersive visuals for Indian users.

Francis Wong, Chief Marketing Officer, realme India, commented:

“As we are bringing a leaner product line-up, the new realme P series is clearly defined as our performance-driven online series to compete with VIVO and MOTO on Flipkart. realme is readily back for online competition with great new tech. Snapdragon 7 Gen 4 has been newly launched in 2025, and realme is proud to be the first brand introducing this chipset in India.

And just like the periscope lens was popularized over the years, this launch marks a key milestone in pioneering dedicated GPU for the mass. A dedicated GPU will become a must for all smartphones in the next 3 years. Bringing two flagship-level features in one go, we predict that the realme P4 series will be one of the most successful online product lines in 2025.”

Jun Fang, Vice President of Pixelworks and General Manager of Mobile Business Unit, added:

“Congratulations on the launch of the realme P4 series smartphone! As the first models in the realme P series to integrate a dedicated visual processor, the realme P4 series is providing users with an unprecedented immersive visual experience among its mid-range peers. The new P4 series epitomizes Pixelworks’ profound AI technologies in rendering acceleration, game performance and picture quality. We are honored to partner with realme to continuously up level the visual experiences for consumers.”

Power Meets Precision: Performance Highlights

At the heart of the realme P4 Pro lies a dual-chip setup, combining general-purpose computing with specialized visual processing. The Snapdragon 7 Gen 4 — the most advanced 7-series chipset to date, built on a 4nm TSMC process — delivers over 1.1 million Antutu score, ensuring powerful CPU and GPU performance for multitasking, gaming, and demanding applications.

Working alongside it is the HyperVision AI Chipset, powered by the Pixelworks X7 Gen 2 visual processor, which handles rendering, frame rate upscaling, and AI-based resolution enhancement. This hardware-level offloading enables Snapdragon 7 Gen 4 to perform on par with flagship-tier chipsets.

Together, this dual chipset architecture ensures:

• 144FPS gameplay across over 100 titles

• Real-time frame generation

• Up to 1.5K resolution upscaling

• AI Hyper Clarity, AI Hyper Motion, and AI Always-On HDR

• Up to 300% boost in clarity and smoothness

With GT Performance Engine 3.0, the realme P4 Pro balances sustained performance with intelligent thermal control. The Pixelworks chip not only enhances visuals but also improves system responsiveness, allowing for extended gaming sessions without overheating or performance throttling.

In competitive games like BGMI, the realme P4 Pro delivers stable 144FPS, setting a new benchmark. The phone also introduces Frame Generation Index in collaboration with PerfDog, offering real-time insights into performance gains powered by the Pixelworks chip.

The realme P4 also adopts a dual-chip architecture with the MediaTek Dimensity 7400 Ultra 5G SoC and a Pixelworks visual processor, enabling smoother gameplay, better frame stability, and a premium visual experience — bringing high-performance gaming into the mid-range category.

Inspired by Nature and Industry: Design

realme P4 Pro debuts the Living Nature Design, a harmonious blend of organic inspiration and advanced craftsmanship. The back panel is crafted from premium tech-wood material, with each grain pattern polished to preserve its natural texture and depth. The surface is smooth yet tactile, dynamic under changing light, and resistant to everyday wear.

It comes in three nature-inspired finishes:

• Birch Wood – a light, sun-warmed grain reminiscent of spring forests

• Dark Oak Wood – a rich brown tone inspired by ancient hardwood

• Midnight Ivy – a deep emerald hue capturing the essence of where ocean meets forest

Each variant delivers a unique sensory experience, balancing timeless natural beauty with cutting-edge engineering.

realme P4 introduces the Metal Heart Design, a rugged yet elegant style inspired by industrial engineering. Featuring clean metallic lines and exposed screw details, it blends durability with flair. Available in:

• Steel Grey – sleek and minimalist

• Engine Blue – bold and dynamic

• Forge Red – youthful and energetic

Availability

The realme P4 Pro and realme P4 will launch in India on August 20th, 2025, at 12 noon, and will be available via Flipkart and realme.com.

Stay tuned for more updates. Visit realme.com and follow us on X (Twitter), Facebook, and YouTube for the latest news.

Steelage Utsavam Launched in 100 Cities to Promote BIS Certified Jewellery

Steelage Utsavam’ campaign launched across 100 cities in India to promote BIS certified products for jewellers

Mangaluru, 11th Aug 2025: Gunnebo, a global leader in physical security solutions, has been serving the Indian customers for more than 90 years through prominent brands like Steelage and Chubbsafes. From August 1st to 14th the organization launched its flagship campaign, ‘Steelage Utsavam’ with the aim of spreading awareness about BIS standards as well as BIS certified safes, strong-room doors and vaults amongst jewellers. This campaign will cover more than 100 cities, making it one of the largest on-ground initiatives in the physical security solutions industry.

The aim of ‘Steelage Utsavam’ is to educate jewellers on the importance of using BIS-certified security products, and to help end-users choose the right safes, vaults and high-security locks for their jewellery outlets.

As part of the nationwide ‘Steelage Utsavam’ campaign, the event was held on 9 Aug in Mangaluru, supported by Gunnebo’s channel partner. The event featured live demonstrations, expert-led discussions, and interactive sessions to help jewellers understand the role of certified products in enhancing business security. To boost visibility and engagement, the activity was supported with on-ground brand activations, specially designed product vans, along with product showcase across brand stores in major cities.

Speaking on the campaign, Anirban Mukhuti, Head of Marketing & Product Management, Asia, Gunnebo Safe Storage, said: “Steelage Utsavam is a pan-India drive to connect with India’s jewellers’ fraternity and build awareness about BIS certified security solutions. An on-ground campaign of this scale is the first of its kind in the physical security solutions industry. We are achieving this with active support from all our channel partners and intend to reach out to jewellers in every prominent town of India.”

In the coming days, ‘Steelage Utsavam’ will cover major towns across all regions of India bringing BIS-certified security solutions closer to business communities nationwide.

GCCs Powering Economic Transformation: ACCA Convene Leadership Roundtable at GIFT City supportd by IFSCA

09th August 2025: ACCA (the Association of Chartered Certified Accountants), a globally recognised professional accountancy body hosted an exclusive leadership roundtable at GIFT City supported by International Financial Services Centres Authority (IFSCA), on Friday, August 8, 2025. The strategic dialogue brought together senior leaders from India’s top Global Capability Centres (GCCs), government stakeholders, and academia to explore how Gujarat is emerging as a vital player in the global GCC ecosystem.

The event in Ahmedabad attracted around 40 senior leaders, including top HR and finance heads from leading GCCs and other industries such as Welspun Transformation Services, Adani GCC, BNP Paribas, S&P Global, Kraft Heinz, Baroda Global Shared Services, KPMG, Cadila Pharma, Zydus, TCS, QX Global Group, Befree Global, and Pacific Group.

The distinguished speaker line-up included Stephen Hickling, British Deputy High Commissioner to Gujarat and Rajasthan; Ashutosh Sharma, Chief General Manager at IFSCA; and senior officials representing ACCA — Md Sajid Khan, Director – India; Sundeep Jakhar, Head of Public Affairs – India; and Naina VG, Strategic Head of Corporate Alliances – India who launched ACCA’s latest GCC report.

As India strengthens its position as the world’s front office, Gujarat is fast becoming the epicentre of next-generation global service delivery. The rise of GIFT City – India’s first operational International Financial Services Centre is playing a transformative role by attracting global institutions to set up operations, especially in financial services, fintech, analytics, and strategic decision-making.

GCCs are contributing directly to Gujarat’s economic diversification by creating high-quality jobs, enabling knowledge transfer, and fostering innovation. With its state-of-the-art infrastructure, progressive policy framework, and unified regulatory support from IFSCA, GIFT City offers a globally competitive environment for setting up knowledge-intensive global centres.

The roundtable discussion saw vibrant participation from GCC leaders who shared practical insights on operational excellence, talent strategies, policy enablement, and leveraging GIFT City’s unique advantages. Leaders discussed the need for continuous innovation, building globally competitive skill sets in digital finance and analytics, fostering leadership pipelines, and deepening cross-border collaboration. Participants emphasised the pivotal role of an enabling regulatory framework and public-private-academia partnerships in sustaining GCC growth momentum.

A key highlight of the roundtable was the launch of ACCA’s latest thought leadership report on GCCs. The report projects that GCCs will contribute 2% to India’s GDP and generate 2.8 million jobs by 2030. In FY24 alone, GCCs in India generated approximately $64.6 billion in export revenue, marking a significant 40% rise from the previous fiscal year.

Md. Sajid Khan, Director – India at ACCA said: ‘ India has emerged as an ideal destination for Global Capability Centres, thanks to our digitally skilled, young workforce, a stable regulatory environment, and robust digital infrastructure. Gujarat, with GIFT City at its heart, is fast becoming a preferred destination for high-value GCCs. The state’s progressive outlook, combined with a robust talent pipeline and enabling infrastructure, offers a compelling case for global companies. ACCA is proud to support this transformation by equipping finance professionals with global capabilities that meet the evolving demands of these centres’

The roundtable concluded with a call for continued collaboration among industry, academia, and regulatory bodies to ensure that India not only sustains but accelerates its momentum in becoming a strategic global delivery hub . With continued collaboration between regulators like IFSCA, industry leaders, and academic institutions, the state is well-positioned to attract high-value global operations and reinforce its role in driving India’s service-led economic growth. GCCs in Gujarat are no longer a future possibility they are a present-day reality shaping India’s rise as a trusted global partner for innovation and value creation.

GIFT City’s rise as India’s premier International Financial Services Centre (IFSC) has positioned Gujarat as a key player in the global capability delivery landscape. Its world-class infrastructure, unified regulatory framework, and tax-efficient environment are attracting global corporations to set up high-value GCCs in financial services, fintech, and innovation. This shift is driving foreign investment, creating high-skilled jobs, and exposing Gujarat’s talent pool to global finance, risk, and R&D functions. The growing GCC footprint is also fuelling a strong ancillary ecosystem spanning legal, consulting, analytics, and ESG cementing Gujarat’s role as a full-spectrum global business hub.

We Women Want Conclave & Shakti Awards 2025 Unite Leaders to Drive Women-Led Growth

August 9, 2025: The We Women Want Conclave & Shakti Awards 2025, presented by NewsX and an initiative of iTV Network, concluded with standing ovations, heartfelt moments, and an unshakable message — India’s progress is inseparable from the empowerment of its women. What began as an extension of the acclaimed We Women Want show has now evolved into a formidable national movement, celebrating courage, dismantling stereotypes, and placing women at the centre of India’s growth story.

The 2025 edition was nothing short of historic, graced by Smt. Rekha Gupta, Chief Minister of Delhi (Chief Guest), Union Minister of Culture and Tourism Shri Gajendra Singh Shekhawat (Guest of Honour), and Dr. Shashi Tharoor, Member of Parliament & Keynote Speaker, whose speeches added gravitas and urgency to the cause. Smt. Rekha Gupta’s rallying call — “You don’t need to wait to be empowered, you already are. The time to lead is now.” — drew thunderous applause and set the tone for a day that celebrated leadership without hesitation.

This on-ground conclave hosted a stellar line-up of powerful and thought-provoking panel discussions, each addressing pressing issues and presenting transformative solutions. The session on Drone Didis and Lakhpati Didis highlighted rural women breaking technological and economic barriers, while War Against the Beasts saw Nirbhaya’s mother Asha Devi and advocate Seema Khushwaha demand fearless justice. Women & Ayurveda offered deep insights from Dr. Upasana Vohra on blending ancient wellness wisdom with modern living, and sessions like Real Estate & Her and Women Mean Business showcased entrepreneurs like Aishwarya Bansal, Shirin Mann, and Dr. Shweta Singh redefining the business landscape. Panels such as Bringing Up Girls & Boys challenged parenting norms, From IVF to Menopause broke health taboos, and Breaking Biases brought together women MPs Priyanka Chaturvedi, Harsimrat Kaur Badal, Supriya Sule, and Sushmita Dev to discuss systemic political change. Emotional and inspiring moments came from Women in Uniform with Lt Gen. Sadhna Saxena Nair, Beyond the Mainstream with Shabana Azmi, The Sunny Story with Sunny Leone, and What Women Want with Ekta Kapoor — each conversation reinforcing the belief that empowerment is achieved by leading change, not waiting for it.

At the heart of the conclave were the Shakti Awards 2025, instituted in memory of Smt. Shakti Rani Sharma, celebrating over 80 exceptional women whose achievements span industries, geographies, and causes. Honourees included:

Sussanne Khan (Interior Design), Nimrat Kaur (Pathbreaking Performances), Charu Singh (Philanthropy), Dr. Payal Kanodia (Philanthropy), Asha Devi (Women’s Activism), Sara Abdullah Pilot (Women Empowerment), Aishwarya Bansal (Innovation & Design in Real Estate), Radhika Bharat Ram (Women Empowerment), Shalini Passi (Powerpacked OTT Debut), Prof. Himani Sood (Women Leadership), Shaifalika Panda (Philanthropy), Kalyani Saha Chawla (Entrepreneurship), Ritu Beri (Design), Bahaar Rohatgi (Visual Art), Adv. Seema Samridhi Khushwaha (Nari Shakti), Ratna Debnath (Nari Shakti), Dr. Kashika Jain (Clinical Psychology), Dr. Mamata Dhiraj Jain (Real Estate), Dr. Upasana Vohra (Ayurveda & Social Health Services), Neha Arora (Architectural Glass & Hardware Design), Dr. Shweta Singh (Business Analysis), Dr. Shilpi Mohan (Preventive Cardiology & Tarot Astrology), Reema Patne (Life Coaching), Taniya Tikoo (Entrepreneurship), Arunima Malik (Communications), Ms. Neeraj (Rural Entrepreneurship), Ms. Lalita (Rural Entrepreneurship), Ms. Ambika Rana (Rural Entrepreneurship), Ms. Lata Sharma (Rural Entrepreneurship), Amna Khatoon (Agricultural Entrepreneurship), Sakshi Lalwani (Nutrition), Ishi Khosla (Nutrition), Dr. Anjali Hooda (Preventive Health), Shirin Mann (Entrepreneurship), Deepika Narayan Bhardwaj (Gender Activism), Dr. Alkanshree Dahar (Law), Apoorva Pandey (Entrepreneurship), Dr. Radhikaraje Gaekwad (Philanthropy), Kamakshi Khanna (Vocal Artistry – Promising Talent), Shahat Gill (Vocal Artistry – Upcoming Talent), Simran Choudhary (Singing), Uorfi Javed (Fashion), Anuradha Das Mathur (Women Empowerment), Dr. Tanya Buckshee Rohatgi (IVF Reproductive Medicine & Onco-Fertility), Dr. Jayasree Sundar (Gynaecology & Obstetrics), Dr. Gita Prakash (Family Medicine), Dr. Anjila Aneja (Gynaecology & Obstetrics), Dr. Jai Madaan (Motivational Speaking), Sonia Garg (Fashion Content Creation), Sahiba Bali (Promising Performances), Sayali Bhagat (Women Empowerment), Ambika Seth (Gastronomy), Sunny Leone (Powerful Performances), Dr. Purnima Devi Barman (Ecological Leadership), Shabana Azmi (Entertainment), Ekta Kapoor (Entertainment), Neha Dhupia (Empowering Women), Dia Mirza (Environmental Impact), Malavika Mohanan (Style), Nikita Luther (Gaming), Nomita Kohli (Interior Design), Chanda Narang (Applied Art), Dr. Ankita Menon (Water Stewardship & Sustainability), Glorywebs (Most Trusted IT Partner for Businesses), Devyani Jaipuria (Education & Healthcare Leadership), Lt Gen. Sadhna Saxena Nair (Leadership in Uniform), Ambassador Bhaswati Mukherjee (Public Service), Surveen Chawla (Powerhouse Performances), Vimla Kumari (Rural Entrepreneurship), Seema (Rural Entrepreneurship), Manisha Kumari (Rural Entrepreneurship), Usha Devi (Rural Entrepreneurship), Pooja Elangbam (Cultural Promotion), Rima Das (Filmmaking), Anupama Raag (Leadership), Niti Batra (Women’s Leadership), Prikansha Luthra (Business Leadership), Payal Garg, and Ishika Sharma.

Reflecting on the event’s impact, Dr. Aishwarya Pandit Sharma, Chairperson of The Sunday Guardian Foundation, said, “The We Women Want Conclave & Shakti Awards 2025is our declaration to the world — we will not wait to be invited into decision-making spaces, we will claim them, transform them, and build new ones. Every awardee here today has defied the odds, turned challenges into opportunities, and in doing so, has rewritten the narrative of what it means to be a woman in India. The We Women Want Conclave and Shakti Awards are not a once-a-year celebration; they are the start of an everyday revolution. We are here to prove that women’s progress is not just about representation — it is about leadership, ownership, and unstoppable influence.”

With its spirit of openness, constructive dialogue, and wholehearted celebration, the We Women Want Conclave & Shakti Awards 2025 reaffirmed its place as one of the nation’s most powerful platforms for women’s voices. The event not only brought together inspiring stories and practical solutions but also created an atmosphere of hope, collaboration, and shared purpose. Every conversation was forward-looking, every award a recognition of possibility, and every moment a reminder that women’s leadership is not an aspiration for the future but a vibrant reality of the present. By sparking meaningful discussions, setting a progressive agenda, and celebrating achievements across every sphere, the conclave inspired a generation to step forward with confidence, conviction, and a renewed belief in their power to shape a more inclusive and empowered India.

Ice Make Refrigeration Reports Strong Revenue Growth in Q1 FY26; Strategic Investments to Drive Long-Term Expansion

Hyderabad, August 09, 2025: Ice Make Refrigeration Limited, a leading manufacturer of 50+ innovative cooling and refrigeration solutions, announced its unaudited financial results for the quarter ended June 30, 2025 (Q1 FY26), demonstrating continued momentum in revenue growth despite temporary headwinds in profitability.

During the quarter, the company reported consolidated revenue from operations of ₹111.50 crore, registering a year-on-year growth of over 30 percent compared to ₹85.23 crore in Q1 FY25. This performance reflects consistent demand across key verticals including cold rooms, industrial refrigeration, and transport refrigeration segments, backed by strong order execution and growing market penetration.

However, due to seasonal input cost fluctuations, elevated finance costs, and inventory adjustments, the company recorded a net profit of ₹ -1.47 crore in Q1 FY26 compared to a profit of ₹3.64 crore in the same quarter last year. The management emphasized that this is a short-term impact and the underlying fundamentals of the business remain strong. Ice Make continues to maintain a sharp focus on operating efficiencies, cost optimization, and working capital discipline.

The Board of Directors recently approved a final dividend of ₹2.25 per equity share for FY25 and cleared the proposal to increase authorized capital, paving the way for future growth-oriented investments. The company is actively exploring strategic initiatives including capacity expansion, potential acquisitions, and the development of ESG-compliant and technology-driven cold chain solutions to cater to new-age industries and export markets.

Speaking on the results, Mr. Chandrakant P. Patel, Chairman and Managing Director, said, “We are encouraged by the strong top-line momentum and the sustained trust of our customers. Despite temporary cost-related pressures, we remain confident of delivering profitable growth in the coming quarters through our multi-pronged expansion strategy and upcoming fund-raising plans.”

With a robust order book, expanding product portfolio, and a clear long-term roadmap, Ice Make remains committed to supporting India’s growing need for energy-efficient and sustainable refrigeration infrastructure across agriculture, food processing, healthcare, and logistics sectors.

India’s innovation story gets a new chapter; Nasscom launches the Makers Honor to celebrate India’s engineers

Bengaluru, August 9, 2025: Nasscom today announced the launch of the inaugural edition of Makers Honor, India’s most prestigious recognition for engineers, developers and technologists who power the country’s $224 billion tech export industry. At a time when the nation celebrates founders, valuations, and IPOs, this initiative shines a spotlight on the unsung heroes, the builders, optimizers, and quiet revolutionaries whose work sustains the present and defines the future of technology.

This initiative is guided by a distinguished council of India’s most respected technologists — Nandini Harinath (Scientist, ISRO), Anand Deshpande (Founder, Persistent Systems), Kailash Nadh (CTO, Zerodha), and Ankit Mehta (CEO & Co-Founder, Ideaforge Technology Ltd). With GitHub as the outreach partner, it will spotlight engineering excellence across AI and DeepTech, large-scale digital infrastructure, open-source innovation, and societal impact solutions.

Nandini Harinath, Scientist, ISRO, “Some of the greatest leaps in science and society are made not in the spotlight, but in silence. The Makers Honor is an excellent initiative from Nasscom to celebrate minds who push the boundaries of possibility and bring science and technology closer to everyday life.”

Anand Deshpande, Founder, Persistent Systems, “Engineering is not just about building systems, but also about solving the right problems with creativity and compassion. This is a tribute to those who build with skill, vision and create impact that transcends code and systems.”

Kailash Nadh, Chief Technology Officer, Zerodha, said, “I am happy that Nasscom is shedding light on the people who actually push technology forward meaningfully-the engineers. This is a refreshing break from the Indian industry’s relentless techno-business obsession.”

Ankit Mehta, CEO & Co-Founder, IdeaForge said, “India’s engineers have always risen to meet the world’s most complex challenges with extraordinary ingenuity and resilience, but often without fanfare. Through Makers Honor, we are recognizing not just technical excellence but also the spirit of problem-solving and purposeful innovation that drives our nation forward. This initiative will inspire young minds to dream beyond conventional boundaries and reaffirm the pivotal role of engineers as the architects of a better, more inclusive future.”

Martin Woodward, VP, Developer Relations at GitHub, said, “Software is shaping the future, and with more than 18 million developers building on GitHub in India and the second-largest contributor to open source, the country is leading the charge. We are honoured to partner with Nasscom to help them bring much deserved recognition to the individuals who are driving this global technological revolution from the cities, towns and villages all across India.”

The initiative is co-curated by author and journalist Pankaj Mishra, who has tracked India’s technology industry for over two and a half decades, inspired by the engineers behind it—and driven by a shared belief that great engineering deserves to be seen as a cultural and social force.

The Makers Honor will identify and celebrate exceptional engineers across five foundational domains:

1. The Innovators – Visionaries redefining industries with groundbreaking technologies, new business models, and pioneering solutions for Viksit Bharat, sustainability, and healthcare innovation.
2. The Scale Builders – Engineers behind platforms that serve billions, power national digital public goods, and safeguard mission-critical systems.
3. The Open-Source Titans – Contributors advancing global ecosystems with India-first AI/ML frameworks, secure open infrastructure, and collaborative technology foundations.
4. The AI & Deep-Tech Pioneers – Builders pushing the frontiers of science and advanced technologies across AI, space tech, life sciences, autonomous systems, and next-generation materials.
5. The Problem Solvers – Engineers addressing societal, environmental, and civic challenges through impactful digital solutions for inclusion, water security, disaster resilience, and more.

A special Jury Spotlight Award will further recognize extraordinary engineering contributions that may not fit conventional categories but carry deep national significance.

The inaugural edition was unveiled at the Nasscom Tech Developers Confluence which brought together coders, architects, researchers, and student innovators for a full day of hands-on exploration. Earlier last month, Nasscom also announced two dedicated hackathons, offering developers the opportunity to build real-world solutions around critical industry challenges.

The first award is to be presented at the Nasscom Technology & Leadership Forum 2026.

Rakshabandhan 2025: 5 Unique Ways to Celebrate with Your Siblings

Family, nostalgia, fun – these are the very first words that come to mind whenever Rakshabandhan is mentioned. The festival, an eternal marker of the strong bond shared by siblings, falls on August 9 this year. To celebrate the spirit of sibling love, we bring you 5 unconventional ways to celebrate this Rakshabandhan with your siblings and extended family, irrespective of whether you’re together in the same city or miles apart. After all, it’s a special day to slow down, have fun, and remind each other how much you care.

1. Fun Game Night with Zupee Ludo

Play the online skill-based ludo and turn your festive hangout into a lively mix of skill, strategy, and laughter. Whether you’re in the same room or catching up over a video call, Zupee lets everyone play their matches at the same time.

Each game wraps up in under 8-10 minutes, so you can squeeze in multiple games without missing out on all the festive fun. Share your skills, go-to strategies, cheer each other on, and celebrate every little win together – it’s all part of the vibe.

The best part? It’s not just about winning rewards; it’s about creating memories. From those hilarious game moments to epic comebacks, capture it all and relive the fun later. It’s the perfect way to bond with your siblings – full of energy and connection.

2.Shopping Session

Turn your regular gift exchange into a fun shopping adventure. Instead of just buying something quickly, make the entire shopping experience part of your celebration. Head out to the local markets together, browse through different stores, and help each other pick out the perfect gifts. Take your time exploring different sections and asking for each other’s opinions. Siblings who live far apart can try virtual shopping. You can even surprise each other by ordering something during the call and having it delivered on Rakhi day.

3.Movie Marathon

What better way to spend Rakshabandhan than having a movie day featuring films that celebrate sibling relationships? Bollywood has some amazing movies that perfectly capture what it’s like to have a brother or sister. You can spend the day watching them together. Some great options include Dil Dhadakne Do, Iqbal, Fiza, Josh, and Hum Sath Sath Hain.

4.Cozy Day Out

Plan a relaxed outdoor picnic or organize a cozy potluck at home. This will give you plenty of time to chat, enjoy good food, and just hang out without any pressure or time constraints. For a picnic, choose a nice park or even set up in your backyard. Pack some outdoor games like ring toss or bring a ball to throw around. If the weather doesn’t cooperate or you prefer staying indoors, you can transform your living room into a picnic spot with floor seating and casual vibes. Use this relaxed time to share childhood memories, catch up on each other’s lives, and just enjoy being together.

5.Virtual Hangout via Video Calls

Distance doesn’t have to ruin your Rakshabandhan celebration. A well-planned virtual hangout can be just as special and memorable as being together in person. Start by coordinating your schedules and time zones well in advance. Dress up in traditional clothes and decorate your respective spaces to create the festive mood. Prepare your rakhi thalis, light some diyas, and have sweets ready for the virtual ceremony.

To make it even more special, you can create a shared photo slideshow of childhood memories to go through together, or try cooking the same recipe simultaneously while staying on the call. Alternatively, you can have a trivia session about each other, or simply share your favorite playlists and sing along together. The key is planning and being creative.

Making It Count

Each of these ideas offers a different way to strengthen your sibling bond while keeping the spirit of Rakshabandhan alive. The important thing is picking something that fits your relationship and personality as siblings. So, this Rakshabandhan, make sure your celebration reflects what makes your sibling relationship special.

GoDrivo.com launches 100% Loan Facility and Buyback Guarantee in India’s Used Car Market

New Delhi, 08/08/2025: India’s used car market is being revolutionized by increasing demand for affordable mobility, greater acceptance of pre-owned vehicles, and the adoption of digital platforms in the car purchasing process.

Aligning with this change, GoDrivo.com, a digital platform for certified pre-owned vehicles, has launched 100% loan approvals and a buyback guarantee to make car ownership more convenient, cost-flexible, and transparent for Indian buyers.

Industry reports have stated that the used car market in India is slated to surpass new car sales in the next few years, driven by first-time buyers in growth cities, higher vehicle replacement cycles, and better financing options. But issues such as trust, quality guarantee, and resale risk continue to repel several prospective buyers.

GoDrivo.com’s new product overcomes these issues through a combination:

Finance Access – 100% loan sanction with no down payment, facilitating buyers from all income segments to purchase cars without a heavy upfront burden.

Resale Security – A buyback guarantee with a structured format that guarantees customers a fixed resale value during a specified time horizon.

Quality Confidence – Every listed car is carefully inspected and certified to provide buyers with authentic vehicles.

“The used car industry is no longer about affordability anymore; it’s about providing the same level of convenience, transparency, and assurance that buyers get from buying a new car. By solving finance and resale issues, we hope to enhance consumer confidence and drive growth in this segment, “ said Abhay Verma, Founder of GoDrivo.com.

With online discovery, price transparency, and doorstep delivery, GoDrivo.com’s business is the mirror image of the new trend towards digitally-enabled, trust-based used car buying. The company is expanding its services to several Indian cities and attempting to take the gap between urban and semi-urban buyers closer to zero.

INR 50L–1Cr Homes Dominate from 2022–2024, Decision Cycles Rising -ANAROCK AI Data

Mumbai, 8 August 2025: The application of artificial intelligence (AI) to real estate customer profiling has fundamentally transformed how leading property brokerages leverage technology to understand and serve their customers. ANAROCK has analysed some of its customer intelligence data from 2020 to 2024 to reveal significant shifts in buyer demographics and preferences.

Aayush Puri, Head – ANAROCK Channel Partner & ANACITY, says, “Thanks to AI, it has become possible to create sophisticated ecosystems to analyse customer behaviour, predict purchasing patterns, and optimize sales strategies with unprecedented precision. Data from our proprietary AI tool ASTRA, which analyses consumer behaviour data from 2.8 million qualified leads via 74 different models, provides several interesting insights. For instance, there has been a gradual increase in homebuyers over 36 years of age, and a reduction in the 25-35 age group – with 36-40 years constituting the largest age group in 2024. We have also tracked budget range and unit configuration preferences, and conversion or days-to-booking timelines.”

The use of such AI platforms represents a paradigm shift from traditional, intuition-based real estate practices to data-driven decision making. They deliver measurable improvements in lead conversion rates, customer targeting, and overall business efficiency.

The real estate industry has historically struggled with customer profiling due to the complex, multifaceted nature of property purchasing decisions. Traditional forecasting methods often fall short in capturing the intricate relationships between property attributes, market conditions, and customer preferences. Manual lead scoring processes, heavily reliant on human judgment and fixed criteria, are prone to inconsistencies and lack the flexibility needed to adapt to rapidly changing market dynamics.

Evolving Buyer Age Distribution

The data shows a consistent shift toward older homebuyers, with the proportion of buyers under 35 decreasing significantly. In 2024, buyers aged 36-40 represented the largest segment, while the under-25 demographic fell to just 4% from 8% in 2020.

Budget Preference Changes

“Our data shows that there has been a substantial increase in preference for homes above INR 1 crore, rising from 18% in 2023 to 32% in 2024,” says Aayush Puri. “This trend toward premium properties is particularly pronounced among buyers over 41 years of age, who are driving demand for homes in the INR 2+ crore category.”

Conversion (Days-to-booking) Timelines

ANAROCK’s AI-enabled tracking and prediction of customer conversion timelines shows that the average days to booking increased from 25 days in 2022 to 28 days in 2024. Interestingly, luxury properties above INR 3 crores showed a reduction in conversion time to 16 days in 2024, indicating that high-value customers make decisions more quickly once engaged.

Other Findings

Buying Channels – The data shows a gradual decline in digital source (developer and property aggregator website) bookings over the last three years. On the other hand, bookings via channel partners – brokers and brokerages retained by developers to market their projects – gained higher prominence. In 2024, channel partners became particularly significant in the INR 50L-1Cr and above INR 3Cr segments.

Configuration Preferences – The analysis shows a growing preference for 3BHK units, which increased to 45% in 2024 from 38% in 2022, while 1BHK preferences declined significantly. This shift reflects changing lifestyle needs and the impact of remote work trends.

 Current AI Trends in Real Estate Brokering

The real estate industry is undergoing an unprecedented technological transformation, with AI and machine learning at the forefront. Even as AI-powered predictive analytics now drive market forecasting, property valuations, and investment risk assessment, AI chatbots interact with customers, provide them with personalized property recommendations, and take them on virtual tours.

Property marketplaces enhanced with AI can match buyers to properties with 95% accuracy based on their preferences. Traditional rule-based lead scoring is being replaced by AI-driven systems that can analyse complex behavioural patterns and demographic data. AI-based lead scoring systems can improve conversion rates by 30% through personalized property recommendations.

Kalyan Jewellers Collaborates with Instamart for Raksha Bandhan Gifting Campaign

August 08, 2025: This Raksha Bandhan, Kalyan Jewellers is bringing heartfelt tradition and modern-day convenience together in a celebration designed to delight. The brand has launched a special festive campaign titled “Gehna to Your Behna” in collaboration with Instamart, India’s pioneering quick commerce platform. It will be delivering ₹2,100 gift vouchers free with every Rakhi purchase on Instamart.

As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver Rakhis on Instamart. These Rakhis reflect the brand’s legacy of design and emotion and will be delivered in 10 minutes through Instamart. Created to blend convenience with meaningful gifting, the initiative is aimed at helping siblings celebrate the festival – even when distance or packed schedules get in the way.

To bring the campaign to life, Kalyan Jewellers has launched a warm and visually engaging TVC featuring actress Sreeleela. The film walks viewers through the simple process from ordering the Rakhi to redeeming the jewellery voucher capturing how even a small gesture can become a lasting memory.

While the service is available across 100 cities in India, the voucher can be redeemed on gold or silver jewellery purchases at any of Kalyan Jewellers showrooms nationwide, over and above prevailing in-store offers. This value-added offering is a strategic move by the brand to connect with Gen Z consumers, a segment that values meaningful experiences, digital convenience, and accessible luxury. In keeping with the needs of today’s on-the-go consumer, a QR code included in each Rakhi pack allows users to extend the voucher’s validity until October 31st, 2025 – offering added flexibility and convenience.

Speaking on the collaboration, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, shared: “At Kalyan Jewellers, we’re constantly exploring meaningful ways to stay connected with evolving consumer lifestyles. Our partnership with Instamart is not just about delivering Rakhi gifts – it’s about creating new touchpoints with younger audiences who value speed, convenience, and thoughtfulness. Through this initiative, we hope to build lasting relationships with a new generation of customers, while continuing to honour the sentiments that make our festivals so special.”

Sharing insights on this special offering, Manender Kaushik, AVP & Category Head – Instamart, said: “Festivals carry deep sentimental value across India, and gifts are a way to express emotions – whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter but, at its core, heartfelt gratitude toward one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something truly meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, silver rakhis have quickly become a favourite among customers across cities on the platform.

Kalyan Jewellers has also announced exclusive in-store festive offers for Raksha Bandhan. Shoppers can avail 25% off on making charges, with an additional 25% off on purchases above ₹2 lakhs. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable for a limited period.

Rooted in tradition and driven by innovation, Kalyan Jewellers continues to make every celebration more meaningful. Through thoughtful designs, strategic collaborations, and value-led offerings, the brand is redefining the joy of gifting for every generation. This Raksha Bandhan, Kalyan reaffirms its promise to make cherished moments shine brighter with a little extra sparkle and thoughtfulness.

Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.