Category Archives: Business

Credit Saison India Secures USD 150 million in ECB Funding from Mizuho Bank

Mumbai, India, May 14, 2025 – Credit Saison India (“CS India”), a leading non-banking financial company and the Indian subsidiary of Japan’s Credit Saison Co., has secured External Commercial Borrowing (ECB) funding of USD 150 million from Mizuho Bank Ltd. under a bilateral arrangement. This development follows Mizuho Bank’s equity investment for a 15% stake in CS India, with an investment of USD 145 million in 2024 which further deepens the strategic relationship between the two financial institutions. The equity stake marked Mizuho Bank’s strategic entry into the Indian market via Credit Saison India, and this latest ECB investment further strengthens that long-term partnership.

This transaction is funded through Mizuho’s GIFT City branch with a 5-year tenor that adds to Credit Saison India’s robust funding mix and enhances its long-term financial resilience. In April, Credit Saison India had secured a syndicated loan of USD 200 million with the participation of Axis Bank (India), DBS Bank (Singapore), and CTBC Bank (Taiwan), and raised another USD 100 million ECB from a major Indian bank. The latest bilateral ECB of USD 150 million from Mizuho Bank further builds on this momentum and enhances the company’s diversified funding base, bringing its total ECB facility to USD 450 million within a single quarter.

Credit Saison India has been diversifying its funding sources through the issuance of bonds and commercial papers, alongside borrowings from over 35 local financial institutions supported by its AAA long-term ratings from CRISIL and CARE. The recent ECB further bolsters the funding strategy, and allows access to capital from international banks and institutions.

This growing pool of funding enables CS India to support a wider range of borrowers through its co-lending platform and significantly expand its direct lending operations, especially in MSME and secured lending segments.

Ms. Presha Paragash, Whole Time Director & CEO of Credit Saison India, said “Mizuho Bank has been a strategic partner in our journey and chose Credit Saison India as its platform to enter the Indian lending market through equity participation. Over the past few years, the partnership has only deepened – now spanning equity, debt, and ECB support. This ECB transaction, after their equity investment in 2024, demonstrates deep conviction in our growth model and long-term potential in India. It also reflects the strength of our multi-product, multi-vertical focused business strategy, and gives us the power to accelerate our plans to scale the business and expand our pan-India footprint.”

Mr. Anudeep Ganguli, Chief Treasury Officer of Credit Saison India, added, “With the latest ECB facility, Mizuho Bank now supports Credit Saison India across the capital stack, debt, equity, and now external commercial borrowings. This is not only a vote of confidence in our business fundamentals and governance but also a significant milestone that firmly anchors our partnership strategically for the long-term. There is a deep alignment of vision and commitment for India together as we move forward our strategy of building a diversified, cost-efficient funding base to remain resilient in today’s evolving macro-environment.”

Mr. Masaaki Kaneko, Senior Managing Director / India Co-Country Head, India Corporate Banking Department from Mizuho Bank commented, “We believe in Credit Saison India’s robust, tech-driven lending model and its vision to promote financial inclusion at scale. We are confident in the company’s growth trajectory, leadership, market potential and governance practices. India continues to remain an important geography for us and we are committed to supporting the aspirations of the growing economy. Driven by strong economic fundamentals, rapid digital adoption, and a large underserved credit market, India presents one of the most compelling long-term opportunities in the global financial landscape.”

Through these efforts, Credit Saison India continues to strengthen its financial foundation to withstand interest rate fluctuations and macroeconomic shifts, while expanding its outreach to individuals and MSMEs in need of credit.

As part of the broader Saison Group, the company is also committed to advancing global financial inclusion by sharing its learnings from India across other emerging markets, including Brazil and Mexico.

L and T secures contracts for Building and Factories Business

Chandigarh, May 14, 2025: The Buildings & Factories (B&F) vertical of L&T has secured large orders from various state and central government undertakings in India.

It has secured an engineering, procurement & construction (EPC) order from the Central Public Works Department (CPWD) for the construction of Common Central Secretariat buildings 6 & 7 in New Delhi. The project encompasses two buildings of 1 basement + 2 podiums + upper ground + 6 floors configuration.

L&T’s scope involves civil structure, finishes, associated MEP services, as well as external development within the site, and operation & maintenance for five years.

B&F has also secured a design & construction order from the Government of Andhra Pradesh for the construction of the State Legislative Assembly. The project scope includes construction of the Assembly building having one basement + ground + 3 floors configuration.

Both these projects are to be executed within a stringent timeline of 18 months.

Background:

Larsen & Toubro is a USD 30 billion Indian multinational engaged in EPC Projects, Hi-Tech Manufacturing, and Services, operating across multiple geographies. A strong, customer–focussed approach and the constant quest for top-class quality have enabled L&T to attain and sustain leadership in its major lines of business for eight decades.

JW Marriott Mumbai Sahar Welcomes Mr. Chirag Lacca as Director of Sales

Mumbai, May 2025: JW Marriott Mumbai Sahar is pleased to announce the appointment of Mr. Chirag Zubin Lacca as the new Director of Sales.

A proactive, ambitious hospitality professional, Chirag brings with him a deep-rooted commitment to excellence and exceptional industry expertise with over 10 years of experience. Armed with a B.A. (Hons.) degree in Hotel Management from IHM Aurangabad, Chirag thrives in deadline-driven hospitality environments.

With a track record of Profit and loss-focused success, he has excelled in cultivating excellent relationships with not just the existing clients, but also newer prospects. Over the years, Chirag has driven revenue growth and ensured profitability across clients globally. Chirag’s contributions have earned him numerous achievements, he has successfully fostered key partnerships with Public Sector Banks (PSB)’s to tie-up for Holiday Home Plan across 40 hotels of IHCL Portfolio thereby increasing account contribution by 115% over preceding years. Chirag has retained key accounts which contribute to a tune of 20% of Non-Resident Banquet Revenue to the Flagship – Taj Mahal Palace & Tower. Ancillary programs of the group were effectively leveraged to increase segment sales to PSU, PSB’s and Key corporates in the portfolio.

His illustrious career spans across esteemed brands like Taj Hotels and Accor Hotels. Prior to joining JW Marriott Mumbai Sahar, Chirag was at GSO Pune and held the position of the Associate Director of Sales for Taj. He has also played a pivotal role as the Director of Sales in Taj Wellington Mews, Mumbai; Account Manager at Indian Hotels Company Limited, South Mumbai (PSU, Corporates); Sales Manager at Taj Wellington Mews, Luxury Residencies, Mumbai; and  Assistant Sales Manager at Novotel Hotels, Goa.

In his new role, Chirag will be responsible for handling complex negotiations and implementing strategic sales initiatives that align seamlessly with the brand’s pursuit of elevated guest experiences. With a strong belief in a Collaborative Workstyle, Chirag will work closely with all the business segments emphasizing teamwork, trust, and tolerance, thus fostering an environment conducive to achieving financial objectives while maintaining high levels of customer satisfaction.

JW Marriott Mumbai Sahar is thrilled to welcome Chirag Lacca and looks forward to his contributions in furthering the hotel’s growth and success.

SuperBottoms achieves 95% delivery success rate with Shipway integration

Delhi NCR; 13th May 2025: SuperBottoms, a sustainable baby and mother care brand, has partnered with Unicommerce-owned Shipway Technology Private Limited (‘Shipway’) to streamline and optimise its logistics operations.

Founded by Pallavi Utagi in 2018, SuperBottoms is leading India’s “Guilt-Free Diapering” revolution by empowering parents to ditch disposable diapers in favour of safe, sustainable cloth diapers. Given its customers’ close dependence on timely and reliable diaper deliveries, SuperBottoms deployed logistics management platform Shipway to handle deliveries in metros and tier 1 cities, where most of its customers are.

Through its integration with Shipway, SuperBottoms has achieved improvements in its logistics performance. These include achieving a 95% delivery success rate through algorithm-driven courier partner selection. The Shipway’s technology platform utilises algorithms that factor in location, product type, and packet size and delivery time window to select the most-suited courier partner for each shipment.

Prompt order acceptance and processing and digitised order segregation removes any process delays. Shipway’s technology provides end-to-end visibility and control over order fulfilment with its unified shipping allocation platform.

Pallavi Utagi, Co-founder of SuperBottoms, commented, “Our customers place a lot of reliance on our commitment to make time-bound, error-free deliveries. Our partnership with Shipway has transformed our logistics operations, with higher delivery success rates and reduced RTOs. The unified platform has given us greater visibility and control, directly translating to better customer satisfaction and significant cost savings. This partnership is a key enabler in our journey to scale efficiently and delight our customers.”

“Our technology-driven capabilities drive operational efficiencies and cost savings. We are delighted to deliver high-impact outcomes for SuperBottom as they expand their business and establish high customer service standards,” said Saurabh Kumar Choudhary, Chief Business Officer at Shipway

SuperBottoms also uses Unicommerce’s Uniware platform to manage orders from its website and to service orders received through marketplaces such as Meesho, quick-commerce channels like Zepto, and baby-focused brands such as FirstCry. Uniware provides a unified dashboard for orders across multiple channels, making operations more efficient. Real-time inventory synchronisation across platforms reduces the risk of overselling and stock-outs, while automated order processing and fulfilment speed up dispatch and minimise manual errors.

According to a report by Mordor Intelligence, India’s baby care market is worth USD 4.94 billion and is expected to grow at a CAGR of 11.76% to USD 8.61 billion by 2030. Data analysed by Unicommerce shows that online order volumes for baby care products grew by 30% in FY24 across India’s Tier 2 and 3 cities. This highlights the rapid shift towards e-commerce and the growing demand for convenient, high-quality baby care solutions beyond metro areas.

Udaipur Marriott Hotel Strengthens Leadership Team with Key Appointments

National, 13th May 2025: Udaipur Marriott Hotel, the first hotel in Udaipur under the flagship Marriott Hotels brand today announced the appointment of key leadership roles across verticals, further solidifying its commitment to delivering exceptional guest experiences, operational excellence, and brand growth.

Tapan Mudgal joins Udaipur Marriott Hotel as Director of Food & Beverage, bringing over a decade of experience and having been part of the pre-opening team since January 2025. In his new role, he will lead the F&B division across the 226-room property, focusing on revenue growth, operational excellence, and elevated guest experiences. Previously, as Director of F&B at Jaipur Marriott, Mudgal achieved record-breaking revenues and successfully led high-profile events. Known for his people-first leadership and commitment to talent development, he is set to play a pivotal role in defining the hotel’s culinary and service standards.

Arjun KS, Director of Finance, brings with him 14 years of rich experience and a sharp focus on financial strategy and associate development. His Marriott journey began at JW Marriott Hotel Bengaluru, and he has since held key roles across multiple properties including Courtyard by Marriott Shillong, Courtyard & Fairfield by Marriott Outer Ring Road Bengaluru, Sheraton Hyderabad, and Renaissance Bengaluru Race Course Hotel. Prior to this, he served as Director of Finance at Moxy Mumbai. With deep expertise across the Marriott portfolio, Arjun is well-positioned to drive financial excellence and support the hotel’s long-term growth.

Manish Vishwa, appointed as the Director of Engineering, brings over 20 years of experience in engineering operations across leading hospitality brands, including Hyatt, Marriott, and Amari, contributing his expertise to hotel pre-openings, refurbishments, and ongoing operations. His focus on infrastructure management and cost-effective solutions will be key to maintaining the hotel’s operational excellence.

Khushboo Sharma has been appointed Assistant Director of Human Resources at Udaipur Marriott Hotel. With 13+ years of experience, she began her career at Taj Lake Palace and has worked with Oberoi, Radisson, and Marriott since 2021. Most recently with Courtyard by Marriott Ahmedabad, Khushboo brings a people-first approach rooted in respect, excellence, and a passion for empowering teams.

Harish Chauhan has been appointed as the Room Division Manager bringing a strong track record from leading roles at The Westin Pushkar, Raffles Udaipur, and Hilton Jaipur. With a focus on guest satisfaction, team development, and operational excellence, his leadership is set to elevate the hotel’s service standards and overall guest experience.

Akhilesh VR, appointed Executive Housekeeper, brings 16 years of experience managing housekeeping operations across leading hotel brands such as Marriott International, Radisson Blu, Hyatt, ITC The Luxury Collection, and Club Mahindra Holidays. His expertise in team leadership and operational efficiency will be integral to maintaining high standards of guest satisfaction and quality at Udaipur Marriott Hotel.

Pradip Chandra Das has been appointed as the Loss Prevention Manager, with a strong background in safety and security across Marriott properties. His extensive certifications and experience managing high-risk situations will enhance safety and security at the hotel.

Shiv Prakash joins Udaipur Marriott Hotel as IT Manager, bringing over a decade of expertise in hospitality tech across marquee Marriott properties like JW Marriott Jaipur and Jaisalmer Marriott. Skilled in system integrations, compliance, and pre-opening setups, Prakash will ensure seamless and future-ready IT operations at the hotel.

Paramjot Soni joins Udaipur Marriott Hotel as Marketing and Communications Manager, bringing extensive experience across Marriott, IHG, and Chalet Hotels. With expertise in digital marketing, PR, brand partnerships, and content strategy, she’s known for her creative vision and hands-on approach. Paramjot will lead impactful campaigns to elevate the hotel’s visibility and positioning.

These strategic appointments mark a significant milestone in Udaipur Marriott Hotel’s journey, bringing together a dynamic team of seasoned professionals dedicated to upholding the brand’s promise of excellence.

From Care to Global Collaboration: Manipal Hospital Yeshwanthpur’s Dr. Vinay Munikoty Venkatesh Joins SIOP as South India’s Country Ambassador

Bengaluru, India – Cancers in children are uncommon. About 5–10% of all cancer cases globally are caused by them. Cancer is a serious health issue in India, where more than 75,000 children and adolescents receive a diagnosis each year. Treatment improvements have resulted in survival rates of up to 90% in high-income countries, compared to only 30–40% in resource-constrained countries. This underscores the critical necessity for strong healthcare access and quality.

This is where international bodies like the International Society of Paediatric Oncology (SIOP) play a critical role. SIOP, the world’s largest global consortium dedicated to childhood cancer, works relentlessly to improve outcomes for children with cancer through education, research, advocacy, and capacity building. With members spanning doctors, nurses, and allied healthcare professionals, SIOP helps shape the future of paediatric oncology through shared knowledge and global collaboration.

In alignment with SIOP’s mission, Manipal Hospital, Yeshwanthpur has consistently prioritized excellence in paediatric oncology through multidisciplinary treatment, advanced technologies, and compassionate care. Recognizing these sustained efforts, Dr. Vinay Munikoty Venkatesh, Consultant – Paediatric Haematology Oncology and BMT, Manipal Hospital Yeshwanthpur and Whitefield, has been chosen as a SIOP Country Ambassador for South India – a proud milestone for both Dr. Vinay and Manipal Hospitals.

As one of only three ambassadors from India this year, Dr. Vinay will represent South India in SIOP’s Asia division, focusing on building professional networks, increasing awareness of childhood cancers, and improving access to equitable cancer care in the region. His work will also involve facilitating collaboration among paediatric oncologists, supporting continuing education, and contributing to national data and advocacy efforts.

Reflecting on his role as SIOP Country Ambassador for South India, Dr. Vinay shared, “This role is an opportunity to amplify our collective voice for children with cancer. My goal is to bridge gaps in awareness, access, and outcomes, especially in underserved areas. Every child deserves the best chance at life, and I hope to make a meaningful difference by representing India’s commitment on the global stage.”

This selection stands as a testament to Manipal Hospitals commitment to advancing paediatric oncology and contributing to global health leadership. It also reflects India’s growing presence in international platforms dedicated to transforming childhood cancer care. Dr. Vinay’s new role reinforces the hospital’s vision — to not just treat, but to lead, inspire, and build a healthier future for children across the region.

Rosero Group Unveils Elena, Redefining Luxury Living After Roseate Homes’ Success

13 May 2025: Rosero Group, a trusted name in the real estate sector, proudly announces the successful completion and delivery of Roseate Homes, a premium residential development that has redefined modern living. Following this remarkable achievement, the group is set to introduce Rosero Elena – an ongoing project that embodies the pinnacle of luxury, innovation, and architectural excellence.

Founded by Amit Dua and Inderjeet Singh Kalra, Rosero Group has earned a reputation for delivering meticulously designed residential spaces that reflect superior quality and sophistication. With Roseate Homes receiving widespread acclaim, Rosero Elena – the ongoing project is poised to become a landmark of contemporary living, offering an elite lifestyle to discerning homeowners.

“With Roseate Homes, our vision was to craft an extraordinary living experience by blending modernity with comfort. With Rosero Elena – our ongoing project, we are pushing the boundaries of luxury, introducing a development that epitomizes elegance, convenience, and excellence in every aspect,” said Amit Dua, Founder, Rosero Group.

“At Rosero Group, we don’t just construct buildings; we create thriving communities that enhance lives. Rosero Elena – the ongoing project, will be a testament to this commitment, offering an unparalleled fusion of opulence and functionality,” added Inderjeet Singh Kalra, Founder, Rosero Group.

Rosero Elena – The Ongoing Project Ushering in a New Era of Luxury

Strategically located in a prime area, Rosero Elena – the ongoing project is meticulously designed to provide a superior living experience, featuring:

Architectural Brilliance: Thoughtfully designed residences with modern aesthetics and spacious layouts.

World-Class Amenities: Landscaped gardens, wellness zones, and state-of-the-art recreational facilities.

Unmatched Connectivity: Easy access to key city hubs, business districts, and essential infrastructure.

“Rosero Elena – our ongoing project, is not just a residential development; it is a statement of luxury and forward-thinking design. Every detail has been carefully curated to offer an unparalleled lifestyle, making it one of the most sought-after addresses in the region,” said Shubham Bedi, Business Unit Head, Rosero Group.

With an unwavering focus on customer satisfaction and excellence, Rosero Group continues to shape the future of urban living by developing homes that seamlessly blend luxury, functionality, and sustainability.

Roseate Homes – A Successfully Delivered Benchmark of Modern Living

The successful completion of Roseate Homes stands as a testament to Rosero Group’s dedication to quality and customer-centric development. This premium residential project, known for its architectural finesse and world-class amenities, has raised the bar for contemporary living and cemented the group’s position as a market leader.

Nestling Wood – An Ongoing Project Setting New Standards

Alongside Rosero Elena – the ongoing project, Rosero Group is also developing Nestling Wood – an ongoing project designed to integrate sustainability with luxury. With its eco-friendly design, green spaces, and smart living solutions, Nestling Wood promises to offer a distinctive residential experience tailored for modern homeowners.

New Mall Supply Pegged at 16.6 Mn Sft Across Top 7 Cities in CY 2025-26

Mumbai, 13 May 2025: In India’s ongoing golden era of retail expansion, consumer demand and retail real estate supply are on an unprecedented growth trajectory. Rising consumption is driving a surge in new mall supply in Tier 1 over the next two years – latest ANAROCK Research estimates that over 16.6 Mn sq. ft. of new Grade A mall supply will enter the top 7 cities over 2025 and 2026.

With a combined 65% share of this supply, Hyderabad and Delhi-NCR will command the lion’s share, underscoring the shift of focus to high-growth consumption hubs. This surge is part of a broader pipeline that could add more than 40 million sq. ft. of retail space by 2029 across major urban centres.

A person in a suit

AI-generated content may be incorrect.Anuj Kejriwal, CEO & MD – ANAROCK Retail, says, “The surge is also prompted by a perceivable shortfall in new supply of Grade A malls across cities. The previous three-year data trends show that new mall supply in the top 7 cities did not match the overall leasing. In 2022, these cities witnessed approx. 2.6 Mn sq. ft. of new Grade A retail supply, while leasing clocked in at approx. 3.2 Mn sq. ft. Likewise, 2023 saw 5.3 Mn sq. ft. of new Grade A mall supply, while 6.5 Mn sq. ft. were leased.

The demand-supply gap widened further in 20204 due to approvals slowing down because of general and state elections.

“New Grade A mall supply in 20204 was just 1.1 Mn sq. ft., while leasing was 6.5 Mn sq. ft.,” says Kejriwal. “The data speaks for itself.”

While the estimated new supply to some extend raises the spectre of potential oversupply, current absorption trends are reassuring. ANAROCK data pegs total mall leasing over the next two years at >12.6 Mn sq. ft. across the top 7 cities. Both mall developers and retailers are showing resolute confidence, spurred by strong leasing and positive consumer sentiments.

“The strong leasing rate is also prompted by the entry of over 60 international retail brands in India over the last four years across categories like fashion, electronics, lifestyle, & F&B,” adds Kejriwal. “This has accelerated demand for high-grade organized retail spaces, particularly in high-footfall zones like malls and high streets.”

Data also indicates that with demand-supply imbalance of previous years now gradually normalizing, mall vacancy rates in top 7 cities will stabilize over the next two years – at 8.2% in 2025 and 8.5% in 2026. In 2021, the vacancy rate in these cities was as high as 15.5%.

Insatiable Thirst for Consumption

The current retail boom is not limited to urban metros – Tier 2 and Tier 3 cities have emerged as the new consumption hotbeds, thanks to rising disposable incomes and deeper smartphone and internet penetration. Ecommerce adoption in these cities has outpaced that of Tier-1 cities – industry estimates peg the share of overall online shopping pie at 65% and predict it to reach 64% by FY 2030. The number of Indian online shoppers has jumped up from 140 Mn in 2020 to nearly 260 Mn in 2024; it is projected to nearly double to 300 Mn by 2030, and to 700 Mn by 2035.

JSW One Platforms raises fresh capital of Rs340 Cr, enters unicorn club

India – May 13, 2025 – JSW One Platforms Ltd., India’s leading tech-led B2B e-commerce platform, has raised ₹340 Cr of fresh capital, led by Principal Asset Management, OneUp, JSW Steel, and other investors. This round brings the company’s valuation to $1 billion, earning it a coveted unicorn status.

 This milestone marks a valuation jump of over 3x from its earlier round of funding in April 2023, a testament to the platform’s strong product-market fit, resilient supply chain, and rapid business execution in just four years.

  The capital raised will strengthen national supply chain leadership in steel and cement categories, deepen distribution and logistics networks across India, scale the fintech and NBFC arms, and enable wider access to credit for MSMEs. This will be enabled by building a robust tech stack that creates a truly integrated and digital procurement journey for small businesses.

 By offering an end-to-end ecosystem, including commerce, credit, and fulfilment, JSW One aims to simplify sourcing and accelerate growth for over 500,000 building and manufacturing MSMEs across the country.

 Parth Jindal, Chairman, JSW One Platforms, said, “JSW One Platforms is more than a marketplace, it’s how India’s MSMEs procure, finance, and grow. We’re solving critical pain points by combining our tech-led distribution model with JSW Group’s strength in manufacturing. We are well-positioned to fulfil the ambitions of India’s expanding MSME sector.”

 Gaurav Sachdeva, Joint Managing Director & CEO, JSW One Platforms, added, “JSW One’s goal is to enable reliable procurement for MSMEs through quality materials, timely delivery, and the right credit solutions. This capital allows us to expand our service network, scale our private brands and NBFC arm, and invest further in tech and logistics. We’re building a supply chain that will continue to add efficiency for MSMEs across India.”

 In April 2023, JSW One raised ₹205 Cr in funding from Japan’s Mitsui & Co., which helped scale its credit and logistics capabilities and expand into new markets.

Eureka Forbes onboards Shraddha Kapoor to champion a cleaner, healthier India

Chennai, May 13, 2025 – Eureka Forbes Ltd, India’s leading player in the health and hygiene industry, has announced actress Shraddha Kapoor as the brand ambassador for its iconic range of vacuum cleaners. As a category leader trusted by millions of Indian households for over four decades, this collaboration marks a significant milestone in the brand’s journey to champion cleanliness and inspire healthier living across homes in India.

As a market leader in vacuum cleaning with over four decades of legacy, Eureka Forbes has consistently brought cutting-edge home cleaning technology to Indian households, backed by an unmatched service network. The new Forbes SmartClean Robotic Vacuum Cleaners combine powerful suction with wet mopping, delivering spotless floors with ease. Powered by AI and next-gen LiDAR technology, these smart devices offer precision, intelligence, and unmatched convenience. Partnering with Shraddha Kapoor, Eureka Forbes aims to connect with today’s young, urban consumers who value smart, health-conscious living reinforcing its mission to empower homes with cleaner, healthier solutions.

Talking about her association with Eureka Forbes, Shraddha Kapoor said,” I am indeed delighted to be associated with the Eureka Forbes family. I have always believed that a clean home is the foundation of a healthy mind and body, and the spaces we live in deeply influence how we function as individuals. Eureka Forbes as a brand has been championing clean, healthy living and I’m proud to be associated with a brand that has made clean living a lifelong mission. With innovations like the Forbes SmartClean Robotics range, which blends intelligent technology with effortless convenience, Eureka Forbes is redefining the future of home hygiene. I truly hope that together we can inspire many more to embrace this way of life.”

Mr. Anurag Kumar, Chief Growth Officer, Eureka Forbes Ltd said, “We’re pleased to welcome Shraddha Kapoor to the Eureka Forbes family as the face of our Vacuum Cleaners. She represents a generation that values mindful living, smart choices, and purposeful innovation, qualities that mirror our brand ethos. At Eureka Forbes, we’ve been pioneering home hygiene solutions for over 40 years, and with our new Forbes SmartClean Robotics range, we are redefining what effortless cleanliness looks like in today’s homes. Shraddha’s authenticity and strong connect with young Indian households makes her the perfect partner in our journey to build a cleaner, healthier India, one smart home at a time.”

With its customer-first approach, Eureka Forbes continues to lead the market with innovative, intuitive, and efficient vacuum cleaners that make home cleaning effortless and effective. With a wide range of solutions from robotic cleaners to deep-cleaning vacuums, the brand has constantly evolved to meet the dynamic needs of modern households.