Category Archives: Business

Crizac Limited’s Initial Public Offering to open on Wednesday, July 2, 2025, price band set at Rs.233/- to Rs.245/- per Equity Share

Hyderabad, June 29, 2025: Crizac Limited has fixed the price band of ₹233/- to ₹245/- per Equity Share of face value ₹2/- each for its maiden initial public offer.

The Initial Public Offering (“IPO” or “Offer”) of the Company will open on Wednesday, July 2, 2025, for subscription and close on Friday, July 4, 2025. Investors can bid for a minimum of 61 Equity Shares and in multiples of 61 Equity Shares thereafter.

The IPO is entirely an offer for sale up to equity shares aggregating to Rs 723 crore and Rs 137 crore by Pinky Agarwal and Manish Agarwal respectively.

Crizac Ltd is a B2B education platform for agents and global institutions of higher education offering international student recruitment solutions to global institutions of higher education in United Kingdom, Canada, Republic of Ireland, Australia and New Zealand (ANZ). During the last three fiscals, it has processed over 7.11 lakh student applications while working with over 173 global institutions of higher education primarily in United Kingdom, Republic of Ireland, Canada and USA. It has 2,237 Active Agents in India and around 1,711 Active Agents in over 39 countries overseas including United Kingdom, Nigeria, Pakistan, Bangladesh, Nepal, Sri Lanka, Cameroon, Ghana, Kenya, Vietnam, Canada and Egypt.

Some of the global institutions of higher education that Crizac has worked with includes University of Birmingham, University of Surrey, University of Sunderland, Nottingham Trent University, University of Greenwich, University of West London, University of Portsmouth, De Montfort University, Glasgow Caledonian University, Aston University, University of Dundee, Dundalk Institute of Technology, Coventry University and Swansea University.

Crizac is based in India with co-primary operations in London, United Kingdom. In addition, it has consultants in multiple countries including Cameroon, China, Ghana, and Kenya. As on March 31, 2025, it had a team of 368 employees and 12 consultants.

Crizac’s revenue from operations increased 33.81% from Rs 634.87 crore in Fiscal 2024 to Rs 849.49 crore in Fiscal 2025, due to an increase in the revenue from its education consultancy services as a result of increase in commission from universities. Profit after tax increased by 28.62% from ₹ 118.90 crore in Fiscal 2024 to ₹ 152.93 crore in Fiscal 2025.

Equirus Capital Private Limited, and Anand Rathi Advisors Limited, are the book-running lead managers, and MUFG Intime India Private Limited is the registrar of the issue.

The Offer is being made through the book-building process, wherein not more than 50% of the net offer shall be available for allocation on a proportionate basis to qualified institutional buyers, not less than 15% of the offer shall be available for allocation to non-institutional investors, and not less than 35% of the offer shall be available for allocation to retail individual bidders.

Notes for Reference:

Issue Size of the IPO based on the upper and lower end of the price band

Sundaram Finance Limited Revises Deposit Interest Rates effective July 1, 2025

Chennai, Friday, June 27, 2025…. Sundaram Finance Ltd., one of India’s most trusted NBFC’s is revising Deposit Interest Rates effective July 1, 2025 in line with RBI’s repo rate revision announced recently. Revised Rates for Senior Citizens are 7.2% for 12 months and 7.5% for 24 & 36 months. Similarly for others 6.70% for 12 months and 7% for 24 & 36 months.

The adjustments reflect Sundaram Finance Ltd.’s measured response to broader economic conditions and market dynamics and is a part of their financial strategy to align with current economic trends.

Recently, the company introduced a Digital Deposit facility, making savings simpler, safer and more accessible than ever. Customers can conveniently invest and manage their deposits digitally through a seamless and secure process, enjoying peace of mind and attractive returns. This online transaction can be initiated through the company portal.

ABOUT SUNDARAM FINANCE

Sundaram Finance was established in 1954, and the company has today grown into one of the most trusted and diversified financial services groups in India providing financing for commercial vehicles, cars & utility vehicles, tractors and farm equipment, construction equipment, SME finance and a range of working capital products for financing diesel, tyres, insurance as well as working capital for SMEs.

Don’t Let Fear Fly with You: Dr. Sonal Anand Shares Mental Health Advice After Air India Incident

Mumbai- Following the recent Air India incident in Ahmedabad, many travelers are grappling with renewed anxiety about flying. While commercial aviation remains statistically one of the safest modes of transportation, the psychological aftershock of such events can be long-lasting.

Dr. Sonal Anand, Psychiatrist at Wockhardt Hospitals, Mira Road, urges travelers not to ignore their emotional responses. “Accidents like these can trigger a ripple of fear—even in seasoned flyers. It’s a natural reaction. But if left unchecked, anxiety can escalate into chronic flight phobia or panic disorders,” she says.

To help anxious passengers regain confidence, Dr. Anand shares key mental health strategies:

Stay Informed, Not Overexposed: Follow only credible news sources. Avoid looping media coverage, which often amplifies fear rather than informs.

Talk It Out: Discuss your concerns with friends, family, or a mental health professional. Bottled-up fears often intensify over time.

Use Calming Tools: Simple techniques like deep breathing, meditation, or grounding exercises can help reduce stress before and during flights.

Choose Your Seat Smartly: Opt for seating that makes you feel safer—typically over the wings or near exits—to boost your sense of control.

Know When to Get Help: If pre-flight anxiety leads to insomnia, panic attacks, or recurring nightmares, it’s time to consult a mental health expert.

“In the long run, unresolved fear can impact daily functioning, strain personal relationships, and even limit career growth,” Dr. Anand notes. “Therapies like CBT and exposure therapy have shown excellent results in helping individuals reshape fearful thought patterns and gradually re-engage with air travel.”

She also calls on airlines and aviation authorities to prioritize psychological safety. “Clear communication about safety protocols and access to mental health resources—especially after incidents—can go a long way in reassuring passengers,” she adds.

Panasonic Industry’s Automation solutions optimize manufacturing shopfloor with productivity, safety, and profitability

New Delhi, June 26^th, 2025: Panasonic Industry division – one of the business divisions of Panasonic Life Solutions India (PLSIND), a leading diversified technology company showcased its latest automation innovations at the India Warehousing Show 2025. Panasonic Industry continues to deliver advanced industrial components and electronic devices to businesses in India. These include industrial automation devices, relays, connectors, sensors, wireless connectivity, semiconductors, and other passive components. Panasonic’s Industrial Automation solution within the Industrial division entails a diverse product portfolio and over 40 years of design expertise to deliver integrated solutions for various automation sectors such as Automotive, Pharmaceutical, Packaging, Warehousing, Electronics Manufacturing and Textiles, among others. It is helping Indian OEMs drive productivity, reliability, and real-time control across industrial and logistics operations.

Tadashi Chiba, MD & CEO of Panasonic Life Solutions India was also present at the India Warehousing Show 2025 along with the Panasonic Industry Division team.

Across worldwide industrial automation business has experienced rapid growth, and the adoption of automation techniques is likely to expand further. In India, too, industries and manufacturers are undergoing significant technological developments, leveraging automation solutions to enhance quality, and add flexibility to the manufacturing process while delivering improved productivity, safety, and profitability. Focusing on these factors, Panasonic INDD’s Industrial Automation solution installs technically advanced products and solutions on the shopfloors of Indian businesses to match the demand and aspirations of their consumers. Panasonic’s Industrial Automation solution portfolio comprises (but not limited to) the following solutions:

• Factory automation solutions: – the automaton division recently introduced a Network Function Integrated Type HL-G2 SERIES – Laser Sensor, Motion Controller GM1, and Minas A7 servo systems. These components together form a robust automation solution designed to meet the evolved needs of modern industrial automation leading to better operation and control of equipment, eliminate errors and improve overall safety, efficiency, and productivity. To know more: https://www.panasonic.com/in/corporate/news/articles/panasonic-industrial-devices-division-indd-unveils-cutting-edge-factory-automation-solution-for-indian-oems.html
• AC Servos & Motors: Panasonic offers highly dynamic servo drives with state-of-the-art technology, with a wide power range (50W – 22KW) combined with a lightweight and compact design. The innovative feature in the motors helps in reducing the resonance frequencies and vibrations, which results in high precision and stable machine operation.

Link- Introduction of PLC FP-XH & Servo Motor MINAS A6N – Panasonic – YouTube

• Industrial Sensors: The company offers a wide variety of Factory Automation Sensors comprising Photoelectric, Fiber, Inductive Proximity, Measurement, Obstacle detection, Area Sensors and more.

Link- Biomedical / Laboratory automation – Sensor & Ionizer for Liquid Handling Solution – YouTube

• Laser Markers: Panasonic Laser Marking Systems can manage any form of marking application and are suited for a variety of materials requiring extreme precision and endurance. (Panasonic Laser Marking system offers Fiber and CO2 type laser marking in 2D and 3D orientation. Panasonic was first company to introduce Fiber laser marker in Industry in 1999.)
• Programmable Logic Controllers (PLCs): Consists of a comprehensive array of modular PLC products that range from compact units with basic functionality to high-performance full function systems capable of digital / analog control, network communication, Web Server, IIoT 4.0 features and positioning control.
• Human Machine Interface (HMI): Panasonic’s HMI panels are designed to enhance operability and preloaded Web Server, IIoT 4.0 features to facilitate the process of designing custom interfaces, eventually reducing the time and effort necessary to get the operator panels up and running.
• Machine Safety: Panasonic provides Type-4 and Type-2 Sensing devices that meet international safety regulations confirming to PLe SIL3, PLc SIL1. The company offers the optimum device to solve any safety application, with Safety Light Curtains.

Link- Features of Compact & Robust Safety Light Curtain SF4D – Panasonic – YouTube

• Conductor Bars: Panasonic Conductor Bars offer a versatile and comprehensive range of power distribution solutions designed to meet the needs of diverse industries. With a strong market presence in Japan and China and a growing customer base across Asia and North America, Panasonic Conductor Bars have earned the trust of thousands. These Conductor Bars are now available across Indian market, continuing our commitment to quality and excellence.

POCO F7 Launches with Snapdragon 8s Gen 4 and Massive 7550mAh Battery

Chennai, 26th June 2025: POCO, one of India’s leading performance-driven consumer technology brands, is once again set to redefine smartphone user experience with the latest addition to its F-series, POCO F7. Designed for tech enthusiasts and those always on the go, the smartphone blends futuristic design, high performance, and an advanced battery into one sleek package.

POCO F7 sports a massive 7550mAh battery, India’s Largest Battery, equipped with Silicon Carbon innovation for enhanced energy density and long-term efficiency. This battery supports flagship-level 90W Turbo charging and 22.5W reverse charging, ensuring users stay powered throughout their day—and beyond. Remarkably, this all fits in a sleek 7.99mm body, making it India’s slimmest phone with a big battery.

With F7, POCO yet again ensures segment highest performance takes centre stage, with the Snapdragon 8s Gen 4 chipset, delivering a blazing 2.1 million+ AnTuTu score—a feat unmatched in its category. Backed by LPDDR5X memory, UFS 4.1 storage, and up to 24GB (12GB + 12GB) Turbo RAM, the smartphone sets a benchmark in its segment. POCO’s custom-built HyperOS 2.0 with AI Suite ensures a seamless, adaptive experience. The all-new IceLoop Cooling System—featuring a full A720 big-core architecture—manages thermals even during the most intense usage.

The phone’s 6.83” 1.5K AMOLED display with a 120Hz refresh rate and ultra-narrow bezels makes it the segment’s largest and most immersive display, perfect for gaming, content streaming, and creative work.

Commenting on the latest launch, Himanshu Tandon, Country Head, POCO India, said, “With the POCO F7, we’ve focused on what matters most to our community — raw, uncompromised power. It’s not just about a big battery or fast charging, it’s about giving users everything — flagship performance, bold design, durability, and immersive visuals — all packed in one sleek, affordable package. F7 is the performance beast India has been waiting for.”

What makes the F7 stand out?

• Snapdragon® 8s Gen 4 – 2.1 million+ AnTuTu score and full A720 architecture for top-tier processing and efficiency.

• India’s largest battery – 7550mAh Silicon Carbon battery – Flagship-sized power that lasts longer and charges faster with 90W fast charging and 22.5W reverse charging.

• India’s slimmest phone with a 7550mAh battery – Just 7.99mm thick with IP66, IP68 and IP69 durability protection.

• Best thermal management – The F7 uses the IceLoop cooling system to ensure steady frame rates and low latency

• Premium glass and metal design – Corning® Gorilla® Glass 7i protection on both sides and a flashy, bold camera deco for a standout look.

• Up to 24GB Turbo RAM (12 GB + 12 GB Virtual RAM) + UFS 4.1 – Next-gen memory and storage for unmatched multitasking and app loading speeds.

• 6.83”1.5K AMOLED display with 120Hz refresh rate – Segment’s largest display with ultra-slim bezels for immersive visuals.

• 50MP Sony IMX882 camera with OIS + 20MP selfie – Flagship camera setup with Ultra Snapshot mode for vivid, life-like images.

AstraZeneca Expands Bengaluru Hub with 166 Crore Investment Creating 400 Jobs for R and D and AI Innovation

AstraZeneca expands Bangalore Global Hub in India with ₹166 Crore Investment, creating 400 Jobs to boost R&D, global services and AI innovation

AstraZeneca, a global, science-led biopharmaceutical company, today announced the expansion of its state-of-the-art Global Hub in Bangalore, strengthening its presence in India. The new facility will house nearly 1300 employees, including 400 new jobs, supporting the company’s capabilities in AI-powered innovation across Research and Development, Global Business Services, IT, and Digital Health operations.

This announcement represents AstraZeneca’s second major investment in India within a year, following the expansion of its Global Innovation and Technology Centre (GITC) in Chennai. The combined workforce now at AstraZeneca India Private Limited (AZIPL) will reach close to 4,000 employees, strengthening company’s capability to deliver life-changing medicines to patients worldwide.

“Our Global Hub in Bangalore is a strategic investment that will play a vital role in advancing AstraZeneca’s bold ambition to deliver 20 new medicines by 2030 — by strengthening automated, scalable, data-driven, and patient-centric solutions. This step reflects our commitment to tapping into the world-class talent and ecosystem available in Karnataka to power the next generation of scientific innovation. We are equally committed to decarbonize our operations and value chain, and the hub supports our net zero ambition”, said Jackie Crockford, Vice President, Global Business Services, AstraZeneca.

 “This hub enhances our R&D capabilities by connecting us with India’s exceptional scientific and technological expertise. The expansion will accelerate the development of innovative medicines and help us deliver across R&D, ultimately benefitting patients around the world”, said Magnus Nord, Vice President, Global Patient Safety BioPharma, AstraZeneca.

 The new facility will serve as a dynamic hub dedicated to advancing AstraZeneca’s critical priorities:

• Advanced clinical research supporting AstraZeneca’s global therapeutic areas
• Development of AI-powered healthcare solutions and digital health technologies
• Centralized data analytics to enhance clinical trial efficiency and patient outcomes
• Specialized support for global regulatory compliance and pharmacovigilance

The Karnataka government has welcomed the expansion as a validation of the state’s position as a global innovation hub. “AstraZeneca’s investment reaffirms India’s leadership in science, technology, and healthcare, and is a testament to Karnataka’s robust life sciences ecosystem. This expansion aligns perfectly with our vision to create high-value employment opportunities while fostering innovation in critical sectors, making Bangalore a global hub for biotechnology and R&D,” said Honorable Minister Shri Dinesh Gundu Rao, Ministry of Health & Family Welfare, Government of Karnataka.

The Global Hub in Bangalore reflects AstraZeneca’s dedication to environmental sustainability and every aspect of this facility has been carefully planned to make a meaningful progress towards a healthier planet. The hub is designed to achieve LEED Platinum certification and is currently powered by 75% green energy. It implements full waste-water recycling, IoT-enabled systems for optimized energy management and much more.

PhonePe and HDFC Bank partner to launch co-branded credit card

June 26, 2025: PhonePe and HDFC Bank today announced the launch of the ‘PhonePe HDFC Bank Co-Branded Credit Card’, marking PhonePe’s foray into the co-branded card segment. In partnership with HDFC Bank, this new line of co-branded RuPay Credit Cards is designed to meet the evolving financial needs of the Indian consumer by offering benefits on UPI spends especially on the PhonePe Platform.

This strategic partnership between HDFC Bank and PhonePe leverages their respective banking and fintech strengths to make credit cards accessible and user-friendly. Available in ‘Ultimo’ and ‘UNO’ variants, these cards offer rewards on popular spending categories like recharge, bill payments, travel, online shopping, groceries, and cabs. Additionally, the cards integrate seamlessly with UPI, allowing users to pay for their everyday spends via credit card while enjoying the rewards offered on the cards via the extensive merchant network enabled on UPI QRs.

Speaking on the launch, Sonika Chandra, Chief Business Officer, Consumer Payments at PhonePe said, “We are excited about our first co-branded credit card launch in partnership with HDFC Bank. This launch underscores our commitment to providing innovative financial solutions to our wide set of user base. This card is positioned to offer PhonePe customers value on their regular spends, by giving them 10% reward points across select categories like bill payments, recharges, and travel bookings. Additionally, consumers can use this card seamlessly across millions of UPI merchants. We are confident that our strategic partnership with HDFC Bank, coupled with the benefits that this card offers will redefine the credit card experience for millions of Indians.”

Parag Rao, Country Head – Payments, Liability Products, Consumer Finance & Marketing, HDFC Bank, said, “As India’s leading card issuer, it is our constant endeavour to create impactful, tailored offerings for our customers, and expand access to credit in meaningful ways. Our partnership with PhonePe allows us to tap into a segment of digitally native consumers, making credit cards more rewarding and widely usable, especially via UPI—an interface that has become central to India’s digital payments ecosystem. With this co-branded card, users get the best of both worlds with our trusted credit card platform and PhonePe’s customer-centric digital experience.”

The ‘Ultimo’ variant offers customers significant reward points which includes:

• 10% reward points on PhonePe app spends across categories like bill payments, recharges, travel bookings via PhonePe and purchases on Pincode, a hyperlocal delivery app by PhonePe.
• 5% reward points on spending with leading online merchants.
• 1% reward points on all UPI Scan & Pay transactions using the card.
• Two domestic airport lounge accesses per quarter.

Eligible PhonePe users can apply for the co-branded credit card directly on the PhonePe Mobile App, the application process is fully digital. Once the card is issued by HDFC Bank, users can link the card on PhonePe and make payments to merchants via UPI. Users can also manage their card and pay their monthly credit card bill through the PhonePe app.

The card will be rolled out to eligible PhonePe users in a phased mann

Bessemer Venture Partners releases report on consumer trends in India

26 June, Bangalore: The India practice of Bessemer Venture Partners today released a report titled ‘Click, Watch, Shop: the consumer opportunity in India’. The report outlines the tech, demographic and policy tailwinds from the past decade that have fueled the rise of a $1 trillion digital opportunity and also talks about the user behaviours that will shape consumer offerings in the future.

A tailwind trifecta of internet penetration, evolving demographics, and policy changes are among the trends that have enabled the rise of new age consumer companies such as Swiggy, Urban Company, Boldfit, Vetic and more. Going forward, it is the evolution of commerce marketplaces, content platforms and changing consumer aspirations that will power newer companies to win in the Indian context.

Commerce will become quicker, better and more aspirational across channels

India’s burgeoning online commerce sector has witnessed an extraordinary expansion in recent years. Starting from a base of $30 billion in 2020 and is expected to get to $300 billion by the end of the decade in 2030, contributing to a $1 trillion dollar digital opportunity. This demonstrates it is no longer a niche phenomenon catering to a small segment but has firmly established itself as a dominant force within the Indian retail landscape for a significant and growing share of the population.

In addition, the recent rise of quick commerce (q-commerce) has introduced a new dimension to the online retail ecosystem, further revolutionizing the way consumers access goods. Platforms such as BigBasket, Blinkit, Swiggy, and Zepto have spearheaded this movement, demonstrating the viability and consumer appeal of rapid delivery services. This segment is seeing the further trend of verticalised q-commerce emerging, with startups like Snabbit, Swish and Slikk catering to niche needs.

Lastly, D2C brands are increasingly catering to an aspirational mass-premium audience – an audience characterized by the demand for newer, better priced, higher quality products.

Content: Entertainment comes home

India is experiencing a content revolution driven by consumers’ diverse appetites for entertainment, education, and gaming. Characterized by short attention spans and a multitude of accessible platforms across interests, languages, and budgets, user engagement is rapid, facilitated by frictionless microtransactions or autopay-led subscriptions.

Platforms are adapting to these shorter attention spans with quick and engaging content. Over the past five years, short-form video platforms in India have witnessed a 3.6X growth in daily active users, competing with mainstream digital platforms. Moreover, the rise of virtual tipping, UPI autopay and other micro-transactions is expected to reach $1.5 billion by 2029 and exemplifies the growth of UPI-enabled microtransactions which allows companies to experiment with diverse monetisation models beyond just ads.

The rise of new lifestyle and consumption habits

The modern Indian consumer’s choices increasingly prioritise what were previously seen as lifestyle spending. These include previously thought “non-essential” spending in areas such as physical and mental health, financial wellness, and pet care. This expenditure has moved from being a good-to-have to a must-have for Indian consumers.

For instance, there is increased spending on organic food, protein, fitness gadgets, preventive healthcare, and wellness services.) Health-focused food and beverage (F&B) as a category has expanded from ~11% to ~16% of F&B spend and is expected to continue to increase as brands have been quick to adapt to this trend.

Similar trends can be seen in segments such as financial services (eg: personal finance offering such as Groww) and petcare.

The report concludes with the metrics and numbers that Bessemer tracks to evaluate the robustness of a business. These metrics, pertaining to TAM, acquisition, usage and retention are important for founders to track the health of their business.

Anant Vidur Puri, Partner, said “India presents a $1 trillion dollar digital opportunity. The emergence of multiple consumer marketplaces, platforms and new-age brands in the past decade are a testament to the growing aspirations of an emergent India. This makes us exceptionally optimistic about the potential for many more consumer plays to emerge in the coming years.”

Vidya Balan Becomes the Face of Welspun’s Promise to Every Indian Home

Mumbai, 26 June: 2025: Welspun, one of India’s leading home textile brands, is proud to announce the onboarding of renowned actress Vidya Balan as its new brand ambassador. Known for her authenticity, strong values, and thoughtful choice, both on and off-screen. Vidya Balan perfectly embodies the brand’s ethos of quality, trust, and innovative products.

With a legacy of delivering innovative and quality home solutions, Welspun has consistently focused on enhancing the everyday lives of its consumers. In Vidya Balan, the brand finds a natural fit, someone who stands for integrity, reliability, and substance. Her grounded persona and belief in meaningful partnerships mirror Welspun’s own commitment to offering products that solve real-life problems with care and consistency.

As part of this association, Vidya Balan will be seen in upcoming 360-degree marketing campaign for the brand. The brand films will spotlight Welspun’s product promise of durability, comfort and innovation, and everyday relevance across its wide range of home textile offerings.

Saumil Mehta, President & Business head of domestic home textile of Welspun Global Brands, said – “Welspun’s vision of ‘Har Ghar Welspun’ is about making trusted quality accessible to every Indian home. As millions of consumers move from unbranded to branded choices, we see a powerful opportunity to lead with authenticity and value. Vidya Balan embodies that spirit—grounded, relatable, and inspiring—which makes her the perfect partner as we expand our reach and deepen our relevance across Bharat.”

Pradnya Popade, Head of Marketing – Domestic Home Textile, Welspun Global Brands., said –“Vidya Balan’s authenticity, grounded choices, and Pan India connect make her a natural fit. Her effortless storytelling and the way she connect with audiences at large meaningfully, reflect the kind of relationship we aim to build with our consumers. She resonates with the same values that define our brand trust, relevance, and purpose. At a time when Indian consumers are moving toward smarter, value-driven purchases, Welspun offers products that combine durability, functionality, innovation, making it worth their budget.”

Expressing her enthusiasm, Vidya Balan shared:“I have always believed in associating with brands that stand for something meaningful. Welspun’s focus on durability, comfort, and varied design really resonates with me. It’s a brand that understands people’s daily needs and delivers with sincerity—and I’m proud to be part of this journey.”

With this partnership, Welspun aims to deepen its engagement with the modern Indian consumer—one who values authenticity, substance, and a sense of well-being at home.

Sony India expands BRAVIA Lineup with the launch of the Next-Generation BRAVIA 5

New Delhi, 26^th June 2025: Sony India announces the launch of the highly anticipated BRAVIA 5, the latest addition to its iconic BRAVIA television lineup. The new launch is designed to redefine home entertainment, the BRAVIA 5 offers an immersive viewing experience like never before. The BRAVIA 5 is available in multiple screen sizes to suit diverse viewing preferences and living spaces, ensuring there’s a perfect fit for every home. Powered by Sony’s most advanced visual and audio technologies, this latest innovation setting a new benchmark for home entertainment in India.

1. With Advanced AI Processor XR, BRAVIA 5 delivers scenes with enhanced picture quality

The BRAVIA 5’s Advanced AI Processor XR combines artificial intelligence, which analyzes signals and data using machine learning, with cognitive intelligence that processes content based on how humans see and hear. This dual approach delivers unmatched realism and enhanced picture quality by making images appear more natural and lifelike.

2. Experience eye-popping visuals with BRAVIA 5’s XR Backlight Master Drive

With XR Backlight Master Drive technology, the TV uses advanced technology that delivers brighter highlights, deeper blacks, which makes the visuals appear more realistic, natural, and immersive with a wider dynamic range.

3. Experience cinematic HDR visuals and multidimensional surround sound with Dolby Vision and Atmos

With Dolby Vision and Atmos, BRAVIA 5 delivers a truly cinema like experience at home. Customers can now experience picture quality with richer colors, deeper contrast, and better brightness along with improved sound quality by creating immersive, 3D and spatial audio. Together, these technologies elevate both visuals and sound, making BRAVIA 5 an ideal choice for a complete cinematic experience at home.

4. Experience true cinematic visuals with Studio Calibrated Mode, presenting content exactly as the creators envisioned

BRAVIA 5 equipped with Studio Calibrated Mode that reproduce the image quality intended by film content creators in a home setting. In addition to the existing established Netflix Adaptive Calibrated Mode and Sony Pictures Core Calibrated Mode, Prime Video Calibrated Mode is a new mode designed to provide customers with even more ways to experience premium entertainment through the lens of the creator. With Prime Video Calibrated Mode, customers can enjoy optimum picture quality that is automatically calibrated across movies, series and for the first time, live sports.

5. SONY PICTURES CORE, allows customers to access a vast library of movies in near 4K Blu-ray quality, including IMAX Enhanced titles

With SONY PICTURES CORE feature, BRAVIA 5 offers Sony Pictures movies in the highest image quality and more enhanced formats at home. Whether it’s the latest blockbusters or timeless classics, Sony Pictures Core ensures that viewers can enjoy high-quality content with stunning detail and depth, making the most of the TV’s advanced display and sound technologies.

6. XR Contrast Booster 10 offers improved black levels, brightness, as well as natural contrast

Experience high picture quality with the new BRAVIA 5’s XR Contrast Booster 10 technology. The device elevates both brightness and black levels to produce a more lifelike and immersive viewing experience for the audiences. Whether it’s a dimly lit medieval drama or a high-definition moonlit scene, this feature brings out the subtle gradations and vibrant clarity that define premium picture quality.

7. Witness stunning colours with XR Triluminos Pro and remarkable clarity with XR Clear Image technology

XR Triluminos Pro in the BRAVIA 5 reproduces over a billion colours, capturing subtle differences in saturation and hue that enable natural shades in every detail. This technology ensures that every hue and shade is rendered accurately, making images appear true to life. With XR Clear image’s all new AI algorithm, the new BRAVIA 5 delivers amazingly realistic Picture quality. With this technology, customers can now experience improved and expanded color quality along with better clarity experience.

8. With XR Motion Clarity technology, the new BRAVIA 5 offers smooth action scenes like never before

With XR Motion Clarity technology, the new BRAVIA 5 delivers ultra-smooth and crisp action scenes, even during fast-paced sequences. It is also packed with Sony’s Intelligent XR processor which uses the AI-driven scene recognition to optimize motion handling in real time. Whether it’s high-speed sports, action films, or dynamic gaming, BRAVIA 5 makes sure to provide realistic textures, offering a truly immersive and cinematic viewing experience for everyone

9. With Acoustic Multi-Audio feature, BRAVIA 5 comes with improved Sound Positioning Tweeters and dual down-firing full range speakers to offer immersive audio quality

BRAVIA 5 comes with the Acoustic Multi-sound technology, that offers immersive and spatially accurate sound quality. With the improved Sound Positioning Tweeters and dual down-firing full range speakers, you can experience immersive audio with clear dialogue and wider surround sound.

10.Voice Zoom 3™ for Clearer Dialogue

Powered by AI, Voice Zoom 3™ analyses audio in real time to detect and isolate human voices, automatically adjusting their volume for better clarity. Whether you’re watching a dramatic film or a lively talk show, dialogues remain crisp and easy to follow, even over background music and sound effects.

11.Advanced Gaming Features – HDMI 2.1 with 4K@120 Hz, VRR, ALLM and PS5 optimization including Auto HDR Tone Mapping

The new BRAVIA 5 comes with a Game Menu 2 feature, making gaming more streamlined and intuitive than ever before. Gamers can adjust the Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR) or toggling Auto HDR Tone Mapping at a fingertip for a smoother, more immersive experience.