Category Archives: Business

Experience the Grandeur of Durga Puja at ITC Royal Bengal and ITC Sonar

Sonar Mahabhoj at Pala, ITC Sonar is the highlight of the festivities from 29th September to 1st October, 2025 offering a lavish buffet of authentic Bengali cuisine curated by our celebrated chefs. Enjoy dishes crafted from age-old recipes alongside live musical performances.

At the Grand Market Pavilion, immerse yourself in a vibrant gourmet food district. Explore a buffet brimming with an extensive selection of local delicacies, international dishes and unexplored cuisines from North East India, along with our signature Kebaberie.

For those seeking a taste of Italy, Ottimo Cucina Italiana offers a festive à la carte menu bursting with traditional flavours and contemporary flair. A delightful array of artisanal pastas, pizzas, cheeses and a special seafood menu await every guest from 12:30pm to 2:45pm and 7:00pm to 11:30pm.

At the Darjeeling Lounge, open 24/7, treat yourself to artisanal teas, exquisite coffees and a delectable selection of culinary delights.

Indulge in authentic Bengali delicacies alongside an exquisite selection of Indian and international cuisine at Eden Pavilion, where the rich culinary tapestry of Kolkata is celebrated daily from 1:00 PM to 4:00 PM and 7:00 PM to 11:30 PM. For a regal dining experience, Dum Pukht offers a true nawabi dawat from 12:30 PM to 4:00 PM and 7:00 PM to 11:30 PM, where every dish on the signature à la carte menu is steeped in heritage and storytelling.

Venture to Pan Asian for a festive menu that showcases the best of East Asian culinary traditions from 12:30pm to 4pm and 7:00pm to 11:30pm.

The Brass Room pairs international flavours with premium beverages featuring live entertainment to enhance your experience from 6pm onwards. Highland Nectar and Skypoint elevate your festive spirit with an unparalleled selection of beverages and gourmet offerings accompanied by live music at Skypoint from 4pm till midnight.

Royal Vega presents delectable vegetarian food based on Ayurvedic principles from the magnificent royal kitchens of India from 12:30pm to 2:45pm and 7:00pm to 11:30pm. At award-winning Peshawri, the aromatic allure of North-West Frontier cuisine captivates guests, with legendary Dal Bukhara, clay oven-baked breads and marinated meats that burst with flavours from 12:30pm to 4pm and 7pm to 11:30pm.

Experience dishes unlike any other at Avartana, that bring reimagined South Indian flavours and modern gastronomy to each bite. Savour Kimaya, a festive set menu available .

taxes per guest from 12:30pm to 2:45pm and 7:00 pm to 11:30pm.

Join us for a truly extraordinary celebration of Durga Puja at ITC Royal Bengal and ITC Sonar, where culinary excellence meets festive joy.

The festive offers at the outlets will be from 27th September to 2nd October, 2025.

Festive staycation at Storii by ITC Hotels Devasom Resort & Spa, Kolkata

Escape to Storii by ITC Hotels Devasom Resort & Spa in Kolkata this Durga Puja for a refreshing staycation. Nestled in serene surroundings, the resort offers holistic treatments at ITC Hotels’ K by Kaya Kalp, including ancient Indian therapies, tranquil nature walks, and modern wellness techniques. Embrace tranquillity with personalized wellness plans amid nature. Choose from spacious rooms, suites, or villas with lush green views for a rejuvenating experience. Enjoy the Pre-Pujo Weekday Bliss from 1st to 28th September 2025, featuring 20% savings on food, beverages and spa treatments, a Chef’s Masterclass, morning yoga sessions, and complimentary hi-tea. From 29th September to 2nd October 2025, the Pujo Specials Offerings include 20% savings on the Sarodia Durga Pujo Special Buffet and Mahabhoj Thali.

Tiger Analytics Unveils AI-Powered Pricing Solution at AWS APAC Innovation Hub in Singapore

Chennai, 15th September, 2025 — Tiger Analytics is proud to be featured at the newly launched AWS Innovation Hub in Singapore, a first-of-its-kind facility in the Asia-Pacific region aimed at accelerating digital transformation across industries. At the heart of this innovation showcase is Tiger Analytics’ Dynamic Pricing Solution, which leverages the power of Computer Vision and artificial intelligence (AI) to enable smarter, real-time pricing strategies for retailers and consumer brands.

Unveiled by Amazon Web Services (AWS), the Innovation Hub is designed as a collaborative space to demonstrate cutting-edge technology use cases and help businesses—across both public and private sectors—rapidly innovate, test, and scale digital technology solutions. Tiger Analytics joins a select group of innovators whose solutions have been chosen to highlight the transformative potential of AI and cloud technologies.

“At AWS, we’re committed to helping organizations across the region unlock the full potential of cloud and AI to accelerate innovation,” said Priyanka Sudhir, Head of Innovation and Transformation, Asia Pacific & Japan, Amazon Web Services. “Tiger Analytics’ Dynamic Pricing Solution is a great example of how advanced analytics and computer vision can be applied to real-world challenges. We’re excited to showcase this solution to customers from the region at our new Innovation Hub in Singapore, demonstrating the art of the possible.”

“It’s an honor to have our solution featured at AWS’s flagship innovation facility in the region. Our Dynamic Pricing Solution is already helping enterprises improve shelf intelligence, optimize in-store pricing decisions, and boost revenue,” said Anupam Bhargava, Vice President – APAC, Tiger Analytics. “This showcase reaffirms our continued focus on building scalable AI solutions that deliver measurable business outcomes.”

Tiger’s Dynamic Pricing Solution uses computer vision models to interpret shelf and product-level data in real time – analyzing inventory levels, competitor prices, and customer interactions. Integrated with cloud-native capabilities on AWS, the solution enables retailers to optimize pricing strategies dynamically and drive enhanced operational efficiency.

This recognition further strengthens the strategic collaboration between Tiger Analytics and AWS, building on a history of delivering AI-driven outcomes across retail, CPG, and public sector domains in the APAC region.

CallerDesk Joins Hands with E-Cell IIT Kanpur’s marquee E-Summit as Service Partner for UpStart 2025

Collaboration to power 500+ budding entrepreneurs with cloud communication tools, mentorship, and on-spot funding opportunities worth ₹18 lakh

New Delhi, 13th September 2025: CallerDesk, India’s leading cloud telephony solutions provider, has partnered with the Entrepreneurship Cell of IIT Kanpur as the official Service Partner for UpStart 2025, the flagship business model competition of E-Summit, one of India’s most prominent platforms for nurturing entrepreneurial talent.

Since its inception, UpStart has empowered over 500+ budding entrepreneurs across India, sowing the seeds of innovation and helping ideas evolve into scalable businesses. The 2025 edition aims to expand this impact, offering startups a platform to test, refine, and accelerate their ventures with the right mentorship, exposure, and resources.

This year’s UpStart promises an impressive lineup of opportunities for participating startups:

Prizes worth ₹18 lakh to be won

On-spot funding opportunities with marquee investors and VCs

One on One Mentorship sessions from industry leaders across diverse sectors

Access to startup services, incubation and acceleration programs

Networking avenues with founders, VCs, HNWIs, and global investors

Exposure through the Startup Expo, featuring product launches and investor showcases

The summit will host sector-focused panel discussions across tracks such as Fintech, Healthtech, Deeptech, Web3, Cybersecurity and UpStart Socha (Social Entrepreneurship), UpStart Campus (College Founders), and UpStart Biz

The previous edition of UpStart helped raise over ₹2 crore in spot funding with participation from 15 high-potential startups and collaboration with top 7 VCs under IIT Kanpur’s C3i Hub.

The 2025 edition is set to surpass this benchmark, with events kicking off on October 11th, 2025 in Delhi, November 1st, 2025 in Bangalore, Hyderabad and December 6th, 2025 – Mumbai.

Registrations are open for 2025, go and register now by visiting the official website

As Service Partner, CallerDesk will extend its flagship Cloud IVR and scalable telephony tools to participating startups, enabling them to simplify customer communication, enhance engagement, and build investor-ready businesses without infrastructure bottlenecks.

Himanshu, Head of Events at E-Cell IIT Kanpur, added: “We’re excited to welcome CallerDesk as our official Service Partner. Their platform solves a major pain point for growing startups — reliable and trackable customer communication. This partnership reflects our mutual goal of nurturing innovation and equipping entrepreneurs with the best resources.

Speaking about the partnership, Kaushal Bansal, Co-Founder of CallerDesk, said: “At CallerDesk, we understand that communication is the backbone of growth. By joining hands with IIT Kanpur’s UpStart, we aim to empower deserving founders with the right technology and insights, so they can focus on innovation and scaling their ideas into sustainable, global businesses.”

With this collaboration, CallerDesk reinforces its role as a catalyst in India’s entrepreneurial ecosystem—bridging technology, mentorship, and opportunity to help startups thrive.

L&T Finance Ltd. unveils TV commercial ‘Just Zoom Two-wheeler Loans’ with Jasprit Bumrah

Mumbai, September 12, 2025: L&T Finance Ltd. (LTF), one of the leading retail financiers in the country, has introduced its latest TV commercial (TVC), ‘Just Zoom Two-wheeler Loans’, featuring its brand ambassador, Jasprit Bumrah. The campaign tagline ‘Bumrah Ki Speed Par’, cleverly draws parallels between Bumrah’s speed and precision with LTF’s swift and seamless Two-wheeler financing. 

The TVC was strategically launched during the ongoing Asia Cup 2025 for maximum impact and reach. L&T Finance is the Associate Sponsor for the Asia Cup 2025 on Sony TV Broadcast Network across 13 channels. The TVC highlights the key features of LTF’s Two-wheeler Loans – instant approval, maximum loan eligibility, and a competitive EMI starting at Rs. 2,199 per lakh. This speed of underwriting is driven by LTF’s proprietary Artificial Intelligence/Machine Learning three-dimensional credit risk assessment engine, ‘Project Cyclops’, which assesses creditworthiness in real-time to deliver on the promise of instant approvals and a seamless customer experience.

The TVC is set in a two-wheeler showroom where customer expresses doubt about the speed of the loan process. The narrative cleverly contrasts the customer’s loan journey with a live cricket match featuring Jasprit Bumrah on a screen. As Bumrah begins his powerful run-up and delivers the ball, the LTF representative completes the entire digital loan application in parallel – from document upload to final approval. The loan approval matches with the climactic moment Bumrah dismisses the batsman, visually reinforcing the campaign’s promise of speed and efficiency to life. 

Ms. Kavita Jagtiani, Chief Marketing Officer at LTF, said, “Our vision for this film was clear: sharp, direct, and maximum impact. It is a reflection of our Two-wheeler loan proposition itself. We strategically leveraged Bumrah’s image to showcase our commitment to delivering a swift loan process, ensuring our customers that their wait time will be as short and decisive as his run-up to the crease. Over and above this, we are also using artificial intelligence to create exciting and highly personalized customer experiences at every touchpoint with Bumrah.” 

An Integrated Marketing Campaign (IMC) leveraging a mix of media buyouts for increased exposure and resonance will be launched across 13 cities – Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Coimbatore, Cuttack, Hyderabad, Kolkata, Lucknow, Patna, Pune, Varanasi, and Guwahati. This includes outdoors with hoardings, airport branding in Mumbai, ads in inflight magazines, metro branding, WhatsApp Bot for Two-wheeler, and ads for user engagement on social media. The Company will also launch an AI-powered ‘Bowl like Bumrah’ contest. Users can match Bumrah’s bowling style and speed for a chance to win exciting prizes. In addition, the Company is conducting several initiatives like Bumrah signed gloves for consumer promotion and influencer campaign. The TV commercial will be aired on Sony Sports (English, Hindi, Tamil, and Malayalam), Sony PIX, Sony Max, and Sony Wah TV. This includes their respective HD channels.

EdCIL and British Council Launch Programme to Boost Internationalisation in North Indian Universities

EdCIL and British Council Unveils Capacity Building Programme to Strengthen Internationalisation in Universities in North India

12 September 2025, New Delhi: Educational Consultants India Limited (EdCIL), the only Public Sector Undertaking under the Ministry of Education, in collaboration with the British Council, the UK’s international organisation for cultural relations and educational opportunities, launched the Capacity Building for International Officers programme in North India. With this support, 32 participants from 21 public and private universities across North India have participated in the workshop, which is designed to strengthen internationalisation initiatives within Indian higher education institutions.

This initiative aims to enhance the capacity of Indian universities to engage in internationalisation efforts while leveraging UK’s expertise in this area. Aligned with the goals of India’s (NEP) 2020, the programme aspires to position India as a global hub of education by fostering cross-border collaborations and promoting excellence in higher education. 

The programme will also offer modules to develop the skills and effectiveness of international officers, promoting knowledge sharing and practical outcomes to support the overall internationalisation agenda of participating institutions. 

Dr B Chandrasekar, Executive Director, EdCIL (India) Limited talks about the “Study In India Programme which is a flagship initiative of the Ministry of Education, aimed at enhancing student mobility and attracting talented international learners, in line with the vision of NEP 2020. International collaboration efforts provide an opportunity to understand diverse learner perspectives at a global level. This capacity-building programme with the British Council is designed to provide valuable insights to international officers of HEIs, including professional services staff and faculty. It will strengthen their ability to identify and disseminate best practices in teaching and learning, thereby enhancing the global profile of Indian institutions. The diversity brought into the classroom by the international students enriches the learning ecosystem with inclusivity and global appeal. Aligned with NEP 2020, the SII programme will foster trust, credibility, and stronger global partnerships for Indian Higher Education Institutions.

Rittika Chanda Parruck, Director Education India, British Council says, “This programme reflects our long-term commitment to building sustainable collaborations between the UK and India in higher education. By sharing global best practices on internationalisation, we aim to enable Indian higher education institutions to strengthen their s expertise in internationalisation in line with the vision of NEP 2020. Together with EdCIL, we are working to seed the skills, knowledge, and partnerships that will help position India as a leading global hub of education.”

In the past, the Capacity Building for International Officers programme was successfully implemented with the Governments of Karnataka and Maharashtra. In Karnataka, supported by the State Higher Education Council, 58 participants from 28 universities went through the capacity building programme and were certified through a dedicated workshop, strengthening the role of international offices in fostering research collaborations and enriching student experiences. Similarly, in Maharashtra, with support from the Department of Higher and Technical Education, 34 participants from 19 universities took part in the initiative, aimed at building institutional capacity for internationalisation and advancing India–UK partnerships in higher education.

A Sneaker, Dressed Up: Metro Shoes Upgrades Men’s Footwear

Mumbai, 12TH September 2025- Metro Shoes, India’s leading footwear destination, announces the launch of METRO CROSSOVER, a first-of-its-kind menswear collection that creates a new space between sneakers and formals. Designed for the modern Indian man who is always on the move, METRO CROSSOVER becomes a symbol of self-assurance and confidence, standing tall in spaces traditionally reserved for formal attire.

With “A Sneaker. Dressed Up.” as its statement, the collection makes one clear promise: men no longer must compromise. CROSSOVER blends ease with polish, giving every step the comfort of a sneaker and the confidence of a dressed-up shoe.

This is footwear engineered for modern life. Each style fuses premium materials with sneaker-inspired innovation to deliver what today’s man values most:

• All-Day Comfort: Strobel construction and ultra-cushioning that adapts to your foot.
• Lightweight Ease: EVA soles that keep every step effortless.
• Performance Durability: High-traction TPR outsoles for grip and movement.
• Climate Control: Breathable knits and moisture management for India’s conditions.
• Refined Craft: Premium leather and trims, balancing polish with ease.

The collection spans loafer-sneaker hybrids, knit slip-ons, knit lace-ups, and elevated sneakers- a shoe for every occasion, without compromise.

And without compromise clarity of vision comes. Speaking on the launch, Alisha Malik, President, Metro Brands, said:

“At Metro, we’ve always believed that footwear should evolve with the way people live. With CROSSOVER, we are not just launching a new line, we are redefining an entire category. The modern Indian man no longer separates boardroom from after-hours and CROSSOVER is built exactly for that fluid lifestyle. By combining sneaker-level comfort with the refinement of formal design, we’ve created a shoe that adapts as seamlessly as our customers do. For over seven decades, Metro has been synonymous with quality and innovation, and CROSSOVER is the next step in that journey- setting new benchmarks in how India walks with style and confidence.”

The METRO CROSSOVER collection is now available across Metro Shoes stores nationwide, and online https://www.metroshoes.com/crossover

Step into CROSSOVER and experience the future of men’s footwear.

Ganga Fashions Opens Its First Concept Store in Surat

September 12, 2025, Surat – Ganga Fashions, a textile brand with over two decades of legacy, has launched its first-ever concept store, at Nomads, on Dumas Road, Surat. Established in 1990 as an export house with a presence across London, Indonesia, and Dubai, the brand entered the Indian market in 2007. Known for seamlessly blending India’s cultural richness with contemporary design, Ganga has consistently championed innovation, craftsmanship, and comfort.

Spread across 2,000 sq. ft., the store captures the essence of Ganga, anchored in tradition yet contemporary in its expression. Conceived as more than just a retail destination, it offers an immersive space of discovery where design, culture, and nature come together in harmony. Surrounded by tranquil greenery and serene ponds, the layout unfolds like a narrative, inviting visitors to journey through moods and stories rather than simply browsing racks and aisles. Every detail, from lighting to material finishes, has been thoughtfully curated to embody Ganga’s philosophy of balance, refinement, and craftsmanship.

Beyond its signature womenswear, the store also introduces menswear, home linens, accessories, and skincare essentials, with kidswear soon to follow. This carefully curated mix positions the store as a true lifestyle destination, offering something meaningful for every member of the family.  

“The launch of our first concept store marks an important milestone in Ganga’s journey,” said Sanjay Gangwani, Owner of Ganga Fashions. “For over two decades, our endeavor has been to bring together culture, comfort, and contemporary style in every creation. This new space is more than just a store, it is an immersive experience that embodies the essence of Ganga, where each detail has been thoughtfully designed to celebrate our craft, connect with our community, and carry forward our culture.”

With this launch, Ganga Fashions strengthens its commitment to reimagining Indian textiles for today’s world, creating experiences that are as enduring as they are contemporary.

GD Goenka University launches a new course in Aerospace in collaboration with Redbird Flight Training

Gurugram, September 12th, 2025: GD Goenka University, one of India’s leading institutions for higher education, announced the launch of a unique, first-of-its-kind aviation program under its Center for Aerospace and Energy Studies, in collaboration with Redbird Flight Training, India’s largest and most advanced Flight Training Organization (FTO).

This groundbreaking initiative combines academic degree studies with professional pilot training creating a new pathway for India’s aviation professionals. Unlike conventional programs, students will graduate with both a university degree and a pilot’s license, empowering them to pursue careers not only in India but also across global aviation markets, where upcoming regulations increasingly mandate academic qualifications alongside flight certifications.

The partnership brings together the academic excellence of GD Goenka University, a trusted name in higher education, with the unparalleled infrastructure of Redbird Flight Training, which operates multiple airfields and training facilities across the nation. It is also significant that the program is coordinated by the Center for Aerospace and Energy Studies, the same department that pioneered India’s first Pathway to Pilot Program for Aerospace Engineers in 2023.

Dr. Ugur Guven, Director- Center of Aerospace & Energy Studies, GD Goenka University, said, “This initiative marks a milestone in our vision to build a strong aerospace ecosystem at GD Goenka University. By combining our academic expertise with Redbird’s industry-leading flight training, we are ensuring that our students graduate with both theoretical depth and hands-on skills essential for today’s aerospace industry.”

Mr. Nipun Goenka, Managing Director, GD Goenka Group, added, “The collaboration with Redbird Flight Training is another step towards our commitment to offering world-class, industry-integrated education. The aerospace sector is poised for tremendous growth, and this course will provide our students with a clear edge in pursuing high-value careers in aviation and beyond.“

Capt. Karan Mann, President of Redbird Flight Training, said, “At Redbird, we believe in shaping aviation education that is future-ready and globally competitive. This partnership with GD Goenka University is a step towards nurturing a generation of professionals who will lead India’s aerospace growth story with competence and confidence.”

With this strategic partnership, GD Goenka University and Redbird Flight Training are set to redefine aerospace education in India, shaping the next generation of skilled aviation professionals.

Force Motors Announces Revised Prices Reflecting Full GST Reduction Benefits

Pune, September 12, 2025: Force Motors Limited, a key automotive player and India’s largest van manufacturer, today announced revised prices across its entire range of vehicles including Traveller, Trax, Urbania, Monobus, and Gurkha, effective 22nd September 2025. Coinciding with the onset of the festive season, the company will be passing on the full benefit of the revised 18% GST to its customers.

Making this announcement, Mr. Prasan Firodia, Managing Director of Force Motors Limited said, “The proposed GST rate rationalization is a landmark reform for the automotive industry and we at Force Motors welcome the reduction of GST rates from 28% to 18%, a move that will make a meaningful difference across critical mobility segments. Mass mobility solutions such as the Traveller, Urbania, and Trax will become more accessible, enabling safer and more reliable public transport, while ambulances too will benefit from the relaxation, easing the financial burden on healthcare providers and strengthening critical care infrastructure.

Moreover, the removal of Compensation Cess is a step in the right direction as it would help in bringing down the total incidence of GST taxation. This structural change is expected to further stimulate demand across the sector and provide a timely boost to festive season buying sentiment. The iconic Force Gurkha too stands to gain from the rate rationalization, making purpose-built, rugged mobility more attainable. Additionally, lower rates on engines, parts, and components will strengthen the supply chain and provide a strong impetus to the Government’s ‘Make-in-India’ vision”, he concluded. 

With demand rising in the festive period, customers are encouraged to confirm their bookings early to ensure on-time delivery of their vehicle.

K Formula Launches India’s First Molecular Haircare Brand with Peptide Technology

India, 2025: India’s beauty industry is about to experience a seismic shift with the launch of K Formula, the country’s first peptide-powered molecular haircare brand. Founded by entrepreneur Anoushka Adya, the brand introduces a science-driven, six-step repair ritual that promises visible transformation in as little as five minutes.

K Formula introduces a science-first, six-step ritual that doesn’t just coat hair but rebuilds it from within, at the molecular level. Powered by cutting-edge peptide technology, the range promises visible transformation in as little as five minutes. The brand’s bold claim? “New Hair in 5 Minutes.” For years, Indian haircare has been defined by oils, masks, and cosmetic quick-fixes. K Formula disrupts this narrative with what it calls the “Peptide Revolution”, reconnecting broken keratin chains to deliver lasting repair, resilience, and shine.

Anoushka Adya is an accomplished entrepreneur, the Founder of Relier Media Group. With a graduate degree in Marketing & Strategy from Warwick Business School, UK, Anoushka brings both academic rigor and creative flair to her ventures. She has built highly effective teams, driven innovation in content and design, and launched initiatives that merge purpose with impact. At the core of her mission is a desire to elevate Indian narratives while incorporating global standards.

“K Formula is deeply personal to me. For years, I searched for solutions that went beyond cosmetic quick fixes, and I knew Indian consumers deserved better. With peptides, we finally have the science to deliver true repair transformation you can see and feel in minutes. For me, this isn’t just about products; it’s about shifting the way we think about hair health in India,” says Anoushka Adya, Founder and CEO of K Formula.

Adding to its credibility, Delhi’s top celebrity hairstylist, Sahib Mongia, who has joined K Formula as the brand’s first official ambassador, calls it a game-changer: “As a stylist, I’ve tested every major global product on my clients over the years, but nothing has excited me like K Formula,” says Sahib Mongia, Hair Stylist, Ranked in Top 5 Best Hair Stylists and Founder of NOIR SALON. “The results are instant, visible, and lasting. This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.”

The brand makes its debut with a curated six-product collection, including a Peptide Hair Corrector (pre-shampoo), Peptide Shampoo, Peptide Conditioner, Molecular Leave-In Magic Mask, Molecular Repair Hair Oil, and a Peptide Dry Shampoo. Designed as a complete molecular repair system, each formula is vegan, sulphate-free, cruelty-free, and color-safe, priced between ₹700 and ₹1,500, making advanced peptide-powered haircare both premium and accessible.

In consumer trials, over 90% of participants reported that their hair felt softer, smoother, and healthier-looking after just one wash. The brand’s claim of “New Hair in 5 Minutes” is rooted in this data, reflecting its unique approach of molecular repair rather than cosmetic masking. Consumers today demand transparency, efficacy, and performance. With its science-first ethos and strong focus on education, K Formula is poised to lead this change. With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution.

This is the first Indian brand that genuinely competes with global science-backed products, and I believe it’s going to transform how Indians approach haircare.” Anoushka’s vision extends beyond bottles and boxes. “We’re not just selling formulas; we’re reimagining haircare for a new generation. It’s about creating a culture of hair health in India, where repair, strength, and longevity matter as much as beauty,” says Adya.

With a promise that’s both aspirational and accessible, K Formula positions itself as the brand India didn’t know it was waiting for. The first of its kind, it’s set to ignite conversations, spark a new wave in haircare, and put India at the forefront of the global peptide revolution. K Formula isn’t just another brand. It’s science. It’s culture. And it’s haircare, redefined.