Category Archives: Business

BSE under the aegis of SEBI launches ‘BSE Nivesh Mitra’ – A Free Learning App for Aspiring Investors

National, June 03, 2025: BSE Ltd., Asia’s oldest stock exchange, today announced the launch of ‘BSE Nivesh Mitra’, a free investment learning app developed under the aegis of Securities and Exchange Board of India (SEBI). Developed by BSE, the app operates independently ensuring that learning remains objective, unbiased, and purely educational, free from promotional or investment advisory motives. Designed as a simulation-based learning platform, the app offers a safe and informative environment for new and aspiring investors to better understand how to navigate equity and mutual fund markets, using virtual currency for investment. It is available to the public and does not require a trading account or prior investment experience.

The launch event was held at the BSE premises in the presence of Shri Shashi Kumar Valsakumar, Executive Director, SEBI, along with BSE MD & CEO Shri Sundararaman Ramamurthy and other officials from SEBI and BSE.

Built with a clear focus on investor awareness and education, BSE Nivesh Mitra allows users to simulate market participation in equity and mutual funds using actual historical data, as per SEBI guidelines.

Other key features of BSE Nivesh Mitra include:

Step-by-step guidance on how to enter the securities market, including videos on e-KYC, demat, and trading account opening

A personalised risk profiler with indicative asset allocation

A user-friendly dashboard to place simulated orders, monitor holdings, and add or reset virtual funds

A growing library of educational videos explaining mutual funds, asset classes, and market mechanisms

“Investor education is a key mandate for SEBI and this app forms part of a broader mission to build a financially informed population and promote responsible investing. With BSE Nivesh Mitra, we now have a practical tool that is free and accessible to all that introduces new investors to the realities of market participation without the attached risk.” said Shri Shashi Kumar Valsakumar, Executive Director, SEBI.

Shri Sundararaman Ramamurthy, MD & CEO, BSE, said: “Investor awareness and education are prime areas of focus for BSE, and BSE Nivesh Mitra is setting a benchmark on how exchanges can play a proactive role in investor education. By equipping individuals with the knowledge and confidence to navigate financial markets, the app is a contribution from the exchange in creation of a more inclusive and robust investment ecosystem”.

TechGig Launches ‘Leaders’ Circle’ to Bridge the Gap Between India’s Developer Community and Tech Industry Visionaries

NEW DELHI, India – June 03, 2025 – TechGig, India’s largest technology community platform, launched Leaders’ Circle, an exclusive and invite-only initiative that connects the country’s 5.5 million developers directly with top technology executives, CTOs, and industry visionaries for unprecedented access to business insights and career guidance.

The program addresses a critical gap: while India has exceptional technical talent, many developers plateau in their careers due to limited exposure to business strategy and executive decision-making. Leaders’ Circle creates direct pathways between developers and the industry leaders who shape hiring decisions, technology roadmaps, and innovation strategies.

Leaders’ Circle democratizes access to insights that drive career advancement – showing developers how their code impacts business outcomes and what executives prioritize when building teams.

The initiative operates through monthly interactive webinars with prominent CXOs, live Q&A sessions for direct developer engagement, real-world case studies demonstrating how technical decisions drive business results, and structured mentorship opportunities with senior executives. Participants learn strategic technology planning, business value communication, leadership development, and career advancement strategies beyond traditional coding roles.

In the coming months, Leaders’ Circle will feature exciting sessions and discussions focused on areas like artificial intelligence, cybersecurity, startup technology building, and leadership development—offering valuable insights for developers at all levels.

Leaders’ Circle reflects TechGig’s commitment to empowering India’s developer community beyond technical skills. By facilitating direct connections between developers and decision-makers, the program strengthens India’s position as a global technology hub by ensuring its talent possesses both technical depth and strategic business insight.

The program is open to all developers, from recent graduates to experienced professionals seeking senior roles, and features leaders across fintech, e-commerce, healthcare tech, AI, cybersecurity, and emerging technology startups.

Sumeet Bhatia Joins Savills India as MD to Lead Capital Markets Services Growth

Gurugram, 3rd June 2025: Savills India, a leading global real estate advisory firm, has strengthened its leadership team with the appointment of Sumeet Bhatia as Managing Director, Capital Markets Services, effective today. Based in Pune, Sumeet will spearhead the growth and strategy of the Capital Markets vertical, a core business focus for Savills, both globally and in India.

This leadership move reflects Savills’ continued commitment to excellence and its focused investment in building a future-ready, high-performing organisation. India remains one of Savills’ fastest-growing markets globally, and this appointment underscores the firm’s long-term vision to scale and deepen its presence in the country’s dynamic real estate sector.

Sumeet Bhatia joins Savills as Managing Director, Capital Markets Services, bringing with him more than 23 years of industry experience, including nearly two decades in real estate. Based in Pune, Sumeet has led some of the region’s most significant transactions across the office, industrial, and capital markets. He is known for his sharp strategic thinking and strong focus on client needs. During his time at Cushman & Wakefield, he was instrumental in building the Pune operations into a 350+ member team. With deep-rooted relationships among global occupiers and investors, and a proven track record in landmark funding and land deals, Sumeet is set to play a key role in shaping the next chapter of growth for Savills’ Capital Markets business in India.

Savills Capital Markets Services offers comprehensive support across the real estate investment spectrum – from private equity and structured finance to asset monetisation, acquisitions, joint ventures, and offshore fundraising. With this appointment, Savills is doubling down on its long-term vision to strengthen and grow its Capital Markets footprint in India.

“Capital Markets plays a key role in our global growth plans, and India is central to that journey. Sumeet brings with him the kind of leadership, experience, and trusted relationships that can truly make a difference. We’re excited to have him lead this vertical and are confident that, with him at the helm, we’ll take our Capital Markets business in India to the next level.” said Anurag Mathur, CEO, Savills India.

“I am thrilled to be joining Savills India at such a dynamic time for capital markets. What drew me to the company is its strong global platform and genuine commitment to putting clients first – values that resonate deeply with me. I’m looking forward to working with a talented team and creating meaningful impact for our clients and partners.” said Sumeet Bhatia, Managing Director, Capital Markets Services, Savills India.

Sumeet’s appointment highlights Savills India’s ongoing dedication to growing and strengthening its Capital Markets Services business. He will be focused on creating a forward-thinking platform that meets the evolving needs of investors and taps into new market opportunities.

Specta Quartz’s new ad with Gauri Khan questions the unseen risks of beautiful kitchen surfaces

Jaipur, 3rd June 2025: Specta, an Indian luxury brand specialising in engineered quartz surfaces, has launched a striking new ad campaign. Featuring brand ambassador Gauri Khan, it aims to urge Indian homeowners to contemplate whether their beautiful kitchen surfaces are truly safe and hygienic.

In the campaign film, Gauri Khan — one of India’s most celebrated interior designers — presents a sharp dilemma faced by the conscious Indian homeowner: the trade-off between aesthetic appeal and surface hygiene. She voices a powerful duality as she says, “The designer in me prefers beauty; the mother in me prefers safety.” This relatable conflict sits at the heart of the ad, which challenges the long-held belief that visual elegance must come at the cost of hygiene or functionality.

The film makes a strong case for Specta’s surfaces, which not only come in globally-inspired designs, but are also NSF-certified and non-porous — making them germ-free, toxin-free and safe for direct food contact. These qualities make them particularly suited to Indian kitchens, where surfaces need to balance durability with hygiene and ease of maintenance.

Speaking about the campaign, Ankit Jain, Founder of Specta Quartz Surfaces, said, “With this campaign, we wanted to start an honest conversation. Kitchen countertops are among the most used and abused surfaces in any home, and yet the conversation around their hygiene is rare. Gauri represents both creative finesse and everyday practicality, and her voice adds credibility to our mission of redefining surface choices for the modern Indian home.”

The campaign builds on Specta’s ongoing collaboration with Gauri Khan, including the launch of the ‘Gauri Picks’ collection showcased at Architectural Digest’s AD Design Show 2024. It reflects the brand’s continued focus on influencing the evolving language of premium interior design in India — where aesthetics, safety, and performance are no longer separate conversations.

EFC Awarded with Two More PSK Projects in Hyderabad after PSK, Ahmedabad under the Rate Contract

Pune, June 3, 2025 – EFC is pleased to announce significant progress under its ongoing Rate Contract for Passport Seva Kendras (PSKs). Having nearly completed the first PSK project in Ahmedabad, EFC has now been awarded two additional PSK projects in Hyderabad, marking a major step forward in our continued partnership with this prestigious initiative.

This development reinforces EFC’s proven capabilities in delivering large-scale, integrated interior design and turnkey solutions, as demonstrated through the successful execution of the Ahmedabad project.

The scope of work includes comprehensive interior turnkey fit-outs, carried out under a design and build model. EFC’s ability to deliver end-to-end infrastructure solutions with precision, innovation, and attention to detail continues to set us apart.

Mr. Umesh Sahay, Managing Director of EFC (I) Limited, said “We are proud to be entrusted with additional Passport Seva Kendra projects in Hyderabad under our existing Rate Contract. The near completion of the Ahmedabad PSK is a testament to our team’s commitment and execution excellence. We remain focused on delivering high-quality, innovative solutions on time and with consistency.”

This expanded engagement highlights EFC’s growing presence in mission-critical infrastructure projects and reinforces its position as a trusted partner for integrated design and build services across India.

96% of Indians Plan to Travel the Same or More This Summer, as Quieter Escapes and Off-Season Travel Top Travel Wishlists, Reveals Skyscanner

India, 3 June, 2025: Leading global travel app Skyscanner, today released its Smarter Summer Report, revealing how Indians are travelling with a ‘maximiser’ mindset this season, opting for smarter, savvier and more experience-rich adventures than ever before. With a whopping 96% of Indians planning to take the same or more trips than last year and 95% citing maximising summer vacations as their top priority in 2025, Indians are now putting thought into every detail. They are curating itineraries while staying flexible with their travel dates or considering alternative options to beat the crowds, all to make their money go further and make the most of their journeys.

In their quest for more meaningful experiences, Indian travellers are expanding their horizons. 58% plan to explore places they haven’t considered before, and 51% want to tick off multiple spots in one trip, showing a clear shift towards exploration and memorable getaways.

Calm and crowd-free

This shift in preferences is also reflected in their choice of destinations – over half (52%) of Indian travellers prefer quieter, less-crowded locations over the usual tourist hotspots.

It’s not just about where they go, it’s also about when — the shoulder season is gaining popularity among Indian travellers, with 1 in 2 open to travelling during these periods to avoid crowds and surge pricing. Together, these choices reflect a move away from the frenzy of peak season tourism and towards a summer experience that is more intentional.

The Value-First Summer Planner

Indian travellers are planning their summer getaways with a sharper focus on value and flexibility. 62% are actively seeking budget-friendly stays, while 56% are using travel comparison tools like Skyscanner to scout the best deals across flights, hotels, and car hires. Flexibility is key, with 84% open to moving their travel dates, and 47% willing to fly on less popular days to unlock greater savings.

Solving the Summer Planning Puzzle

Interestingly, even with clear travel goals and preferences, nearly half (49%) of Indian travellers have yet to book their summer holidays and are actively exploring options. The main reason? 38% are still undecided on where to go, highlighting a need for destination inspiration and guidance. This is where Skyscanner’s Smarter Summer Report steps in – offering practical insights to help travellers maximise their summer, from identifying the cheapest weeks to fly and sharing smart planning tips to highlighting alternative destinations that offer better value and fewer crowds. For wanderers who cherish that perfect in-between window when the heat starts to ease and the crowds thin out, Skyscanner’s curated lists — the Top 10 Cheapest and Popular Alternative Destinations, along with the Top 10 Cheapest Destinations for Summer 2025 — offer that sweet spot for savvy Indian travellers seeking adventure without the splurge. (Refer to Appendix)

Sharing his views on the 2025 Indian summer travel trends, Mohit Joshi, Travel and Destinations Expert, Skyscanner, said, “Summer is a popular time for Indian travellers to take a well-earned break and explore new places. What’s different this year is how intentional people are about planning. They want to get the most value from their trips, but many are still unsure about when and where to go and how to plan it all, within their budget. In fact, 77% believe weekends are the most expensive time to fly, but that is not always true, and 44% don’t realise that some weeks are significantly cheaper than others. That’s why we created the Smarter Summer Report to help travellers cut through the noise and make confident decisions.

According to our data, Sunday is the cheapest day to fly, and the week of 25 August is the most budget-friendly of the season. To make the most of their summer adventures, a pro tip for travellers would be to see which month is the cheapest by hitting the ‘flexible dates’ option when searching on the Skyscanner app, to see not only the cheapest month but also the day with the lowest price per month to travel to the destination. For those seeking to pack more experiences into their summer holidays, Skyscanner’s multi-city search tool allows users to search up to six routes simultaneously when planning their journey, perfect for experiencing multiple destinations in a single trip. Our goal is to empower travellers with clarity, flexibility, and smarter tools so they can enjoy their holidays without making a huge dent in their bank balance.”

Climb, Chill, Explore

Skyscanner’s summer data also shows that 50% of Indian travellers are actively seeking destinations with cooler climates this summer, a trend that’s pushing hill towns, mountains, and high-altitude getaways into sharper focus. In response to this growing trend, Skyscanner partnered with The Land of Wanderlust, one of India’s leading backpacking collectives, to curate the ‘Ultimate Backpacker’s Guide’ for Indian travellers, which will serve as a handbook for them when taking off on their mountain adventures this season.

Sherwin Rebello, Founder, The Land of Wanderlust, adds, “We’re seeing a growing number of travellers choosing the mountains not just to escape the heat, but to embrace a slower, more meaningful way of exploring. From spontaneous backpackers to digital nomads, more people are looking for flexible, experience-led travel that fits their lifestyle. Social media still plays a big role in inspiring trips, especially for younger travellers who often join after seeing friends or creators visit a destination.

But it’s not just Gen Z. We’ve also seen an increase in private group requests often from young families or older couples who want the comfort of travelling at their own pace while staying in local homestays. Digital nomads, on the other hand, are choosing quieter towns with reliable networks so they can work while still soaking in the mountain air. Whether it’s a weekend escape, a remote work setup, or a slow-travel holiday, there’s a clear shift towards intentional, immersive journeys across age groups.”

Ultimate Backpacker’s Guide

To help travellers make the most of their adventures this summer, The Land of Wanderlust shares their top tips for a seamless backpacking experience:

Double the Bags, Double the Freedom: Bring two. A 50L main backpack that fits it all without breaking your back, and a smaller daypack — perfect for short hikes when you want to travel light and leave the bulk behind.
Scrapes Happen. Be Ready: A compact first aid kit can go a long way. Toss in essentials like band-aids, antiseptic, and blister patches because mountain trails don’t come with medical booths.
Pack Warm, Climb High: From icy winds to surprise drizzles, mountain weather is anything but predictable. Jackets, thermals, and sturdy trekking shoes will keep you warm, dry, and trail ready.
Stay Fresh, Stay Respectful: A compact toiletries kit is essential not just for your comfort, but to ensure you leave the environment as clean as you found it. Pack smart, travel responsibly.
Sun Strong? Shade Stronger: The higher you go, the harsher the sun. Sunscreen and sunglasses aren’t optional; they’re survival gear for your skin and eyes.
Power That Lasts the Climb: A power bank is your lifeline. Whether it’s maps, music, or just capturing that summit shot — don’t let your devices tap out before you do.

Decathlon Celebrates 20 Years of Innovation with the Iconic 2- Second Tent

India, 3rd June 2025: As camping gains significant traction across India, Decathlon, one of India’s most loved sports brand, celebrates two decades of disruptive product innovation with the iconic 2- Sec Tent. To mark the anniversary of this revolutionary product, Decathlon is unveiling 6 limited-edition vintage colors of the 2- Sec Tent as a tribute to the roots of adventure, the timeless spirit of camping and to the millions of moments campers have experienced under its roof.

Camping has broken free from its old image of being just for seasoned trekkers or survivalists. Authenticity, sustainability, and solitude are the new luxuries, and camping delivers all three. Today, it’s the adventure of choice for India’s young wanderers—especially those aged 25 to 35—who are eager to trade screen time for green time. Whether it’s pitching a tent by the Ganges, waking up in a coffee estate in Coorg, or glamping under the desert stars in Jaisalmer, this new generation of campers is rewriting the rules of travel.

And the destinations? Just as diverse as the country itself. The north offers alpine lakes and pine forests in Himachal Pradesh and Uttarakhand. Down south, Tamil Nadu and Karnataka tempt with misty hills and spice-scented plantations. Rajasthan’s golden dunes and Maharashtra’s peaceful lakesides now serve as weekend sanctuaries for city souls craving calm.

Camping under the stars sounds magical. But the reality? It often starts with 30 minutes of struggling with tent poles and ends with a sweaty, chaotic attempt to pack it all back before the city calls you home. Even the most passionate campers will tell you that pitching a tent can be surprisingly stressful. Whether you’re a first-time adventurer or a weekend regular, the process—from decoding setup diagrams to wrestling with guy lines—can steal the joy from the journey

At DECATHLON, we’ve reimagined the way India camps—combining technical innovation, climate resilience, and ease of use into one breakthrough product: the 2 Sec Tent.

The camping tent market in India is on the rise, and the numbers speak for themselves. According to a recent report by IMARC Group, the Indian camping tent market is projected to reach ₹1128 crore by 2029, growing at a CAGR of 4.5%. In this growing landscape, Decathlon is poised to command a remarkable 16.4% market share, thanks to one groundbreaking innovation—the 2 Sec Tent, which itself is growing at a CAGR of 10%.

Built for the Wild, Tested for Life: An unmatched connection with Nature.
India’s camping terrain is as diverse as its climate—and we designed this tent to handle it all. With waterproof materials and wind resistance tested at 50 km/hr, the 2 Sec Tent stands strong against surprise showers, sudden gusts, and everything in between.

And because rest is essential to adventure, we’ve added our patented Fresh & Black™ technology. This advanced fabric innovation keeps the tent 100% dark inside, even during the day—ideal for naps after sunrise treks or lazy afternoon retreats. Meanwhile, the “Fresh” feature ensures optimal airflow, keeping the interior cool even in peak heat.

BENEFITS

easy assembly / dismantling Easy assembly/dismantling: Free-standing structure. 2 Seconds pitching system. Guided folding system.

capacity Capacity: Sleeping area 120 X 210 cm. Max. Headroom: 102 cm. Surface area 3.2 m².

easy transport Easy transport: Dimensions of the bag: Ø65×7/23.2L. Weight: 2.9 kg.

heat reduction Heat reduction: Fly sheet and vents. Not equipped with Fresh technology

darknessDarkness: Not equipped with Black technology.

wind resistance Wind resistance: Resists winds of 50km/h (Force 6): validated in wind tunnels on rotating plates.

waterproof Waterproof: Waterproofing (Schmerber): Flysheet > 2000 mm. Groundsheet > 2400 mm

Continuing the Legacy
The 2 Sec pop-up has been transforming camping experiences since 2005. Looking ahead, Decathlon is poised to take the 2 Sec innovation even further—with plans to launch an XL 4-Person Family Tent, designed to bring loved ones together in the great outdoors. Because we believe the best memories are made when there’s room for everyone.

Speaking on the milestone,Sport Director, Decathlon India, Hans Peter JENSEN says, “At Decathlon, our aim is to Move People through the Wonders of Sports. We have democratized the camping experience, breaking down technical barriers and inspiring more spontaneous adventures. The 2 Second tent is more than just a product; it’s an icon, a story passed down through generations, perfectly embodying Decathlon’s commitment to affordable, technical, and truly innovative design with its incredibly easy setup. For two decades, the 2 Second Tent has helped families worldwide connect with nature, often marking their first step into outdoor sports.

Now, in India, where camping is a rapidly expanding practice experiencing a fast-paced growth, we are confident that millions more Indians will discover the joy of camping, and the 2 Second will continue to make that experience even more enjoyable.”

Covasant Technologies Partners With Botminds to Help Indian Enterprises Accelerate Agentic AI Adoption

June 2025, India: Covasant Technologies Private Limited, a pioneer in Agentic AI solutions, based in Hyderabad, India, has announced a strategic partnership with Botminds, an AI-first platform that enables enterprises to build and scale tailored, no-code intelligent agents. Through this strategic collaboration, Covasant aims to empower enterprises to unlock new levels of productivity, operational efficiency, and speed-to-market with enhanced capabilities to deliver scalable, end-to-end, intelligent AI solutions. This partnership will focus on sectors like Healthcare & Life Sciences, BFSI, Manufacturing, and Media & Communications, among others.

At the core of this partnership is a shared vision of helping enterprises transcend traditional automation and embrace autonomous, adaptive, and context-aware business processes. Together, Covasant and Botminds will bring to market a unified platform that empowers enterprises to build and deploy intelligent agents rapidly and at scale, across mission-critical operations.

Announcing this significant partnership, Arghya Bhattacharya, Chief Partner Officer, Covasant, said, “By combining Covasant’s deep domain expertise with Botminds’ cutting-edge agentic automation, we’re delivering a truly differentiated value proposition, custom-built AI services tailored to industry needs. This strategic partnership empowers enterprises to streamline operations, accelerate digital transformation, and unlock sustainable, long-term growth.”

Reddyraja Annareddy, CTO, Covasant, added, “At Covasant, we are building an innovative and comprehensive AI fabric designed to transform enterprise business processes into intelligent, autonomous services. Our strategic partnership with Botminds significantly strengthens our technical capabilities and aligns seamlessly with our mission to make AI adoption fast, frictionless, and impactful for enterprises worldwide.”

Unlocking Agentic AI Autonomy
Gartner forecasts that by 2028, 33% of enterprise software applications will incorporate agentic AI. This partnership marks the beginning of a new chapter in enterprise transformation, where Agentic AI solutions will drive significant improvements in process efficiency, considerable reduction in manual intervention, and acceleration in time-to-market and informed decision-making.

Gokul Ganapathi, CEO, Botminds, said, “This partnership with Covasant furthers our mission to drive enterprise automation at scale. By bringing together Covasant’s domain-rich services and Botminds’ no-code Agentic AI platform, we’re enabling enterprises to embed intelligent agents into core business processes, leapfrogging traditional automation to achieve systems that learn, adapt, and continuously drive better outcomes.”

Addressing a $200 Billion Opportunity
According to a recent McKinsey report, intelligent automation has the potential to create over $200 billion in annual value across major industries by 2030. However, a mere 10% of enterprises globally have fully scaled their automation initiatives, often due to fragmented tools, legacy infrastructure, and the lack of domain-specific AI capabilities. Notably, around 70% of Indian firms surveyed by Deloitte expressed a strong desire to use GenAI for automation, maintaining that these workflows remain a key priority area. The Covasant-Botminds partnership uniquely enables enterprises to leapfrog fragmented automation approaches by offering a unified platform where intelligent agents are designed, deployed, and scaled, with minimal coding and maximum speed, pre-built for industry-specific requirements, drastically reducing the time-to-deployment.

Vikas Anand, VP – Sales, Partnership & Alliances, Botminds, said, “Our partnership with Covasant strengthens our go-to-market by combining their deep domain and service delivery expertise with our no-code Agentic AI platform. Together, we’re better positioned to meet enterprises where they are—with faster deployments, contextual relevance, and industry-aligned AI outcomes.”

Radiowalla Clocks 103% PBT Growth 40% Revenue Surge in H2 FY25

Key Financial Highlights:

YoY Growth:

Mr. Harvinderjit Singh Bhatia, CEO and Co-founder of Radiowalla Network Limited mentioned that this was the first year of the company post its listing on NSE Emerge on April 5, 2024. He further mentioned that Radiowalla Network Limited experienced significant growth in FY25 compared to FY24, driven by strong performance across its core business segments. Radiowalla extended its services to over 10 countries, tapping into new markets and diversifying its revenue streams.

Operational Milestones

• Client Expansion: The active client base marked a 41% increase to 563.
• Retail Store Presence: Radiowalla services nearly 30,000 retail stores in India and abroad.
• Audience Reach: The monthly listener base in the retail stores surpassed 200 million shoppers, reflecting a huge opportunity for Advertisers for a targeted campaign.

Services Performance

• In- Store Audio and Digital Subscription:
  • Audio service continues to be the significant revenue generator with increased subscription revenue and store count.
  • Digital Content Management Services for Screens expanded to 800 screens in the retail stores and will be a growth driver in FY26.
• Digital Out-of-Home (DOOH) Advertising:
  • In-store Audio advertising reflected a substantial growth in FY25 and will be a key growth opportunity in FY26 and beyond
  • Revenue for Digital LED hoardings in Gujarat’s GSRTC bus stations kickstarts in FY25, enhancing the company’s advertising footprint and growth potential.

• Technology Investments: Proceeds from the IPO were allocated to technological advancements, including AI integration and digital signage solutions, setting the stage for revenue expansion and cost optimisation in FY26.

Fixderma Appoints Aakriti Jain as Head of PR & Marketing Communications

New Delhi, 3rd June, 2025: Fixderma, one of the leading dermatologist-prescribed skincare brand, is pleased to announce the appointment of Aakriti Jain as its new Head of PR & Marketing Communications. She will work closely with Shaily Mehrotra, CEO & co-founder Fixderma, to further escalate growth of the company.

With over 13 years of experience in brand storytelling and public relations, Aakriti brings a deep understanding of consumer engagement and media strategy. She has previously worked with some of the most prominent PR agencies in India, managing communication mandates for clients across diverse sectors such as FMCG, corporate, technology, luxury retail, lifestyle, and real estate.

In her new role at Fixderma India Pvt Ltd, Aakriti will be responsible for shaping the brand narrative and implementing integrated marketing strategies that strengthen visibility and consumer resonance. Her mandate includes overseeing high-impact brand campaigns, orchestrating both online and offline activations, and collaborating closely with internal teams and partner agencies to build a cohesive and compelling brand identity.

“We are excited to welcome Aakriti to the Fixderma family. Her depth of experience and nuanced understanding of brand-building across categories makes her a valuable addition to our leadership team. We look forward to her driving Fixderma’s next phase of growth with strategic clarity and creative excellence,” said Shaily Mehrotra, Co-Founder and CEO, Fixderma.

Preetam Jena, Chief Marketing Officer and Head of E-commerce at Fixderma, said, “We are pleased to welcome Aakriti to the Fixderma team. Her strong background in strategic communication and innovative brand building will be a great asset to our leadership. I am confident that her experience will support our growth and enhance our engagement with consumers globally.”

 Commenting on her appointment, Aakriti said, “Fixderma’s commitment to science-backed skincare and its evolving consumer-centric vision deeply resonate with me. I’m thrilled to join a purpose-driven brand and look forward to crafting stories and strategies that continue to build trust, authenticity, and aspiration across markets.

Established in 2010, Fixderma is a leading dermatologist prescribed skincare company known for its innovative approach to skin health. Started with a clear vision of – Fixing your Derm, Fixderma has garnered global recognition, exporting to over 40 countries. Their premium skincare range FCL serves as a bridge between prescription-based treatments and over-the-counter cosmetics, addressing various skin issues such as aging, acne, dryness, and hyperpigmentation.

 Today, Fixderma is trusted by over 15,000+ dermatologists who prescribe our products to their patients. We’re also proud to be preferred sellers across leading marketplaces and recently opened our first flagship store in Gurgaon in 2024, bringing our promise directly to consumers.