11, Dec 2023
The Timeless Power of Inbound Marketing: A Trusted Path for Growing Brands
Written by – Mohd Ummed, Founder of Web digital media group
A reliable approach for growing brands In the ever-changing digital marketing landscape, one strategy has proven its worth again and again by standing tall in the midst of changing algorithmic trends – inbound marketing. As the founder of a growing marketing company, I have seen first-hand the impact that changes in inbound sales have on growing brands.
At a time when consumer behavior is more dynamic than ever, inbound marketing reigns supreme as the best practice for business management To understand the importance of inbound marketing At its core, inbound marketing is about attracting, engaging, and interesting potential customers with valuable, relevant, and helpful content. Unlike traditional export channels that concern customers, outbound marketing seeks to create connections. By creating content that is relevant to the needs and interests of the target audience, brands can establish real relationships and build trust and loyalty.
Customer behavior optimization Inbound marketing acknowledges a fundamental truth of the digital age – customers are more discerning and empowered than ever before. They actively seek information, value truth, and seek personal experiences. Inbound marketing fits perfectly with these preferences. By creating compelling content tailored to specific audience segments, brands can organically attract prospects, creating engaged potential buyers in which they are genuinely interested in what the brand offers.
Building lasting relationships One of the main benefits of inbound marketing is the ability to build lasting relationships. By consistently providing valuable content, a brand becomes a trusted source of information and knowledge. This trust forms the foundation for lasting relationships, turning customers into brand advocates. Word-of-mouth recommendations and positive reviews augmented by unique outreach strategies can dramatically increase a brand’s reach and credibility.
Navigating the digital landscape In today’s fast-paced digital landscape, where social media platforms and search engine algorithms are rapidly evolving, inbound marketing provides a strong anchor Unlike ephemerality, the principles of inbound marketing – we’understanding audiences, creating valuable content, and nurturing relationships – remains Focusing always on timeless principles enables brands to adapt to emerging technologies and platforms, ensuring a flexible business model that stands the test of time.
The measurable outcome is ROI Inbound marketing isn’t just about building buzz; It’s about delivering tangible results. Through advanced analytics and data-driven insights, brands can accurately measure the effectiveness of their inbound campaigns. From website traffic and lead generation to conversion rates and customer retention, every aspect of inbound marketing can be measured. This data-driven approach enables brands to continuously refine their strategies, maximize return on investment, and ensure sustainable growth.
The future of recognition through inbound marketing As the founder of a marketing company, I firmly believe that inbound marketing will be the cornerstone of successful brand growth Its ability to adapt to changing consumer behavior, build genuine relationships, navigate the digital landscape, and it delivers measurable results making it an indispensable tool for businesses, especially those with limited resources In a world where authenticity and relevance are paramount, inbound marketing remains a beacon for brands to make meaningful connections with their audiences Through the principles of inbound marketing that will accept it, businesses can not only survive but thrive, leading to a future of customer focus and value creation Communication defines the success of any brand.
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- By Rabindra
11, Dec 2023
The Housing sector cheers as RBI upholds interest rates amid economic landscape
Gurugram: The Reserve Bank of India (RBI) opted to maintain the status quo on the repo rate, signaling a sense of stability in its monetary policy. Industry experts have hailed this decision as a boon for the housing market, emphasizing its potential to anchor Equated Monthly Instalments (EMIs) for borrowers, thus fostering a conducive environment for home loan stability.
The unanimous decision by the RBI’s Monetary Policy Committee (MPC) not only maintains the repo rate but also keeps the standing deposit facility at 6.25 percent, while the marginal standing facility rate and the bank rate remain unchanged at 6.75 percent.
This move is poised to have a tangible impact on the housing sector, particularly in the realm of home loan interests. The decision to uphold the status quo by the RBI is anticipated to provide a slight respite for individuals navigating home loan EMIs. This financial predictability is not only expected to bring relief to existing homeowners but is also likely to be perceived positively by potential buyers, fostering an atmosphere of confidence within the real estate industry. As the ripples of this decision permeate the market, stakeholders can anticipate a more assured lending landscape, setting the stage for a stable trajectory in the housing finance sector.
“The Reserve Bank of India’s (RBI) decision to maintain the status quo on the repo rates was expected and well-received. This decision is poised to maintain inflation stability while providing support to economic activities. The consecutive decision to pause the repo rate hike, since February of this year, is a positive development for both borrowers and real estate developers. The stable borrowing rates will be advantageous for potential homebuyers, fostering increased demand. This uptick in demand is expected to catalyze growth in the real estate sector, ultimately making a valuable contribution to the country’s GDP.”- Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd.
“In the heart of Delhi NCR’s real estate landscape, our commitment to excellence stands resolute as the RBI holds the repo rate steady at 6.5% for the fifth successive occasion. This unwavering economic stance provides a favorable backdrop for prospective homebuyers, reinforcing confidence in the stability of our property market. We embrace this continuity, ensuring our clients navigate a secure and promising path in their real estate ventures, backed by the enduring strength of a consistent monetary policy.”-Adil Altaf – Director Sales & CRM, Whiteland Corporation
“The RBI decided to maintain repo rates, a measure that supports economic recovery and may encourage banks to offer good home loan rates to boost housing demand. This decision is expected to boost confidence among developers and homebuyers, allowing banks to offer better rates to boost housing demand. However, due to inflation, banks may be cautious in lowering rates too much. The stable borrowing rates will benefit potential homebuyers, fostering increased demand in the real estate sector”. – Mr. Santosh Agarwal, Executive Director and CFO, Alphacorp.
“The RBI’s decision to keep the repo rate constant at 6.5% for several months, aims to support economic recovery and encourage banks to offer better loan rates. This decision is expected to boost confidence among developers and buyers & investors, but banks may be cautious due to inflation. Stable borrowing rates benefit potential buyers and foster increased demand in the real estate sector, especially during the festive season when the property market typically experiences a surge in demand.” –Vipin Sharma, Chairman- Aarize Group
“The Reserve Bank of India (RBI) has maintained repo rate stability for the 5th consecutive time, aiming to boost market sentiment and encourage real estate investments. This decision supports the real estate sector’s expansion and financial stability, contributing to the economic landscape’s buoyancy. The RBI’s strategic move aims to nurture the growth trajectory of the sector, fostering an environment conducive to sustained investment and development.”-Mr. Gaurav K. Singh, Founder and Chairman- Womeki Group
11, Dec 2023
ABP Network Takes Home 19 Trophies at News Television (NT) Awards
New Delhi, December 11, 2023: ABP Network, a distinguished leader in the Indian media industry, clinched 19 esteemed accolades at the annual News Television (NT) Awards held in New Delhi on December 9. The event, celebrating excellence in journalism and broadcasting, recognized ABP Network’s outstanding achievements across various categories.
Reflecting on the outstanding accomplishment, Mr. Avinash Pandey, CEO of ABP Network, conveyed his appreciation, saying, “The News Television Awards 2023 acknowledgment is truly gratifying. It highlights the relentless efforts of our proficient teams committed to delivering trustworthy news. ABP Network’s core mission remains resolute – maintaining journalistic integrity and delivering news that leaves a lasting impression.”
The awards spanned diverse categories, reflecting ABP Network’s commitment to delivering impactful content in multiple languages and formats. The awards won include:
| Category | Language | Category | Nominee Name | Project Title | Channel Name |
| Programming Awards | Marathi | Daily News Bulletin | 10chya Baatmya | ABP Majha | |
| Programming Awards | Marathi | Best Talk Show | Majha Katta | Majha Katta | ABP Majha |
| Programming Awards | Marathi | Televised Live Initiative by a News Channel | Majha Maharashtra Majha Vision | ABP Majha | |
| Programming Awards | Marathi | Best Prime Time News Show | Special Report | ABP Majha | |
| Promo, Designing & Packaging Awards | Hindi | Promo Campaign by a News Channel | Yeh Khabar Zarur Dekhe | ABP News | |
| Promo, Designing & Packaging Awards | Hindi | Promo Show Packaging | Red Fort AR VR | ABP News | |
| Promo, Designing & Packaging Awards | Hindi | News Producer / Executive Producer | Mahakaal Corridor | ABP News | |
| Personality Awards | Hindi | TV News Presenter | Romana Isar Khan | Modi Tracker | ABP News |
| Personality Awards | Hindi | TV News Reporter | Manogya Loiwal | UP Election Chunav Yatra | ABP News |
| Personality Awards | Hindi | Young TV Journalist | Siddhi Vishal Sharma | ABP News | |
| Personality Awards | Hindi | News Producer / Executive Producer | Rashmi Nishad | ABP News | |
| Personality Awards | Hindi | Video Editor | Dharmendra Paswan | ABP News | |
| Programming Awards | Hindi | Entertainment Talk Show | Saas Bahu Aur Saazish | ABP News | |
| Programming Awards | Hindi | Best Prime Time News Show | India Chahata Hai | ABP News | |
| Sales And Marketing | Hindi | Best Marketing initiative from a news channel | Holi Campaign | ABP News | |
| Sales And Marketing | Hindi | Best Brand Partnership on news television | Ozone | ABP News | |
| Sales And Marketing | Hindi | Best Digital marketing campaign for a brand partner | Spotify | ABP News | |
| Special Awards | Hindi | Best investigation by a news channel | Kanjhawala Case | ABP News | |
| Special Awards | Hindi | Best Live Reporting from the ground | Kanjhawala Case | ABP News |
Hosted by IndianTelevision.com, the News Television Awards 2023 reaffirms ABP Network’s position as an industry leader, setting new standards for excellence in media and broadcasting.
11, Dec 2023
BRAI felicitates 22 real estate industry leaders
Bengaluru, December 11, 2023: Bengaluru has witnessed a meteoric growth across segments over the last two decades and a half and has been swift to bounce back after the pandemic. The stupendous growth registered is witnessed across all segments, residential, commercial, office spaces, observed industry stalwarts at a panel discussion organised by Bangalore Realtors Association India (BRAI) to celebrate the successful completion of 25 years of its existence.
Pre-pandemic, the sales per quarter had hovered around Rs 10,000 crores. Post Covid the scene has turned very positive with the forthcoming quarter likely to touch Rs 20,000 crores. Depending on the location as well as nature of the development, the rates in the varied segments have registered a growth of 35 to 65 per cent. The residential segment alone has witnessed 50 per cent increase in growth, discussed the panel.
Lauding the good performance of the real estate sector in the city were leading industry heads, Mr. Irfan Razack, CMD, Prestige Group, Mr. Raj Menda Managing Director, RMZ, Mr. CN Govindaraju, CMD, Vaishnavi Group, Mr. Ramani Shastri, Managing Director of Sterling Developers, Mr. Jitu Virwani, Chairman and Managing Director of Embassy Group, Ms. Pavithra Shankar, Managing Director Brigade Group and Mr. Farook Mahmood, Managing Director of Silverline Realty & Founder of BRAI who participated in the panel discussion “Tracing Bengaluru’s skyline over the last 25 years and its resilience post the pandemic”. The panel was moderated by Mr Ayub Khan, President, BRAI.
Present on the occasion were Honourable Deputy Chief Minister DK Shivakumar, Mr N Jayaram, BDA Commissioner, and Mr HC Kishore Chandra, Chairman of Karnataka RERA.
Mr Farook Mahmood, Managing Director of Silverline Realty & Founder of BRAI, who represented the realtors in the panel, stated, “The suburbs of Bengaluru have registered an impressive growth with all the desired services tuned in, turning them each into self-contained mini-cities. The dynamics have currently changed in the city with every suburb coming with all facilities that are on par with the CBD. The younger residents are increasingly looking to these regions to buy a home.”
Catering to Gen Next
With technology taking over almost every segment, real estate sector has not been far behind, the various techno solutions on offer plugging in and transforming this industry to cater to Gen Next. Recognising the key role that technology will be playing going forward in addressing the dynamics of the real estate sector, be it in transactions, in the construction, and execution, a second-panel discussion on “Leveraging Technology in Real Estate” was hosted.
The panel discussion had leading industry heads Mr NA Zayd Noaman, Director, Prestige Estates, Mr. Aditya Virwani, Director, Embassy Group, Mr. Ravindra Pai, Managing Director, Century Real Estate and Mr Ashish Puravankara, Managing Director, Puravankara, participating. The panel was moderated by Ms Nirupa Shankar, Joint Managing Director, Brigade Group.
As part of the 25-year celebrations, BRAI also felicitated 22 stalwarts of the real estate industry, which comprised of leading real estate developers, advocates, and architects.
11, Dec 2023
Digitization revolutionizing the job industry; 2.1L SMBs and 400 enterprise hired online using apna in 2023; projected to triple by FY25
New Delhi, 11th December 2023: Aiming to empower and create a level playing field for all job seekers across industries, Apna – India’s largest jobs and professional networking platform has recorded a remarkable success in enabling SMBs and Enterprises in 2023. The year, Apna facilitated 56 million job applications across blue, grey, and white collar sectors for 2.1 lakh SMBs and 400 enterprises. This surge has driven remarkable growth, with the total user base on the platform reaching 51 million, and aims to enable 3x more businesses by FY25.
The company also recorded a 42% jump in its total recruiter base in 2023. As a trusted partner for SMBs and enterprises in India, apna.co helps them find skilled employees. Over the last year, Apna has been helping India’s leading Enterprises like Swiggy, Axis Bank, Paytm, Kotak Mahindra Bank, Blinkit, Reliance Jio, Zepto, Aditya Birla Capital, Apollo Pharmacy and many more to solve their hiring needs. The platform’s user-friendly interface and extensive user base simplify the hiring process, offering employers access to a diverse talent of skilled professionals. As a result, businesses have witnessed streamlined recruitment processes, faster candidate placements, and increased workforce satisfaction.
Apna’s users can now apply via Web, Mobile, WhatsApp, and Email. Delving into the 56 million job applications, 18% stemmed from jobs across blue-collar job roles, covering roles such as Delivery, Driver, Warehouse and Logistics Staff, Restaurant Staff, and Technician. 66% of the applications came from the grey collar job roles mainly for Field Sales, Telesales, Telecaller/BPO, Back Office, and Data Entry. Over 16% jobs applications came in White Collar roles such as Accountant, Enterprise Sales and management, Digital Marketing, HR Professionals, Teacher, Doctor, IT Support, and Software.
As a professional network for users, Apna’s network graph crossed 1.2 billion user connections. Reflecting on these new milestones, Nirmit Parikh, Founder & CEO, of Apna, said, “We are glad to see Apna becoming the platform of choice for recruiters across the country. Our mission at Apna has always been to create a one-stop platform that enables job seekers to build successful careers and professional networks.”
33% of the 56 million applications were sent by females, demonstrating a significant increase in female participation in the job market. In 2023, Apna also saw a 25% growth in median salary of female users, surpassing the 17% increase observed among male users. Interestingly, Apna saw a 25% growth in median salary for jobs posted in T3 cities, while T1 cities saw a 14% growth in median salary – indicating a growing demand for talent and rising salaries in T3 cities.
Talking about the breadth of applications He further added, “This reinforces our unwavering commitment to providing equal opportunities across the entire professional spectrum, spanning from blue-collar to white-collar professionals. The lines between blue, grey and white collar need to be even more blurred and Apna wants to play a significant role in making this happen. Today Apna has evolved beyond being just a platform. It’s a movement.”
In the past year, Apna has collaborated with esteemed partners such as Vi, Generation India Foundation, DGR Ministry of Defence team, NSDC, and Swiggy. These strategic alliances underscores Apna’s commitment to fostering diverse and impactful initiatives that not only contribute to the local job market but also actively contribute to the advancement of skill development on a broader scale. The platform is accessible across 600+ Indian cities.
11, Dec 2023
Uno Minda puts a spotlight on the future of the auto industry at the Advanced Driver Assistance Systems Show
Gurugram, December 11, 2023: Uno Minda, a leading global manufacturer and supplier of proprietary automotive solutions and systems, participated in the much anticipated Advanced Driver Assistance Systems (ADAS) Show, where it exhibited its cutting-edge ADAS solutions, products, and latest innovations.
The ADAS Show, supported by the Ministry of Heavy Industries, served as a unique convergence point for industry leaders, experts, technologists, and enthusiasts, offering an exploration into the forefront of automotive safety technologies.
The Uno Minda stall at the event showcased ADAS technology, which includes parking systems, assistance systems, and intervention systems, which further include ultrasonic sensors and camera-based parking systems. Uno Minda, a major proponent of localization, exhibited solutions that have been developed locally.
In the realm of assistance and intervention, ADAS showcased technology and functions that could be delivered via radar as well as a front camera, like autonomous emergency braking, smart cruise control, lane keep assist, lane follow assist, and stop and go functionality. The group also showcased components and a vehicle equipped with ADAS technology, which could be seen running on the ICAT testing track.
The group also presented technology complementary to ADAS, like connectivity, where it showcased its telematics unit, cloud connectivity solutions, and electrification, both for 2W and 4W.
By exhibiting its systems and technologies, Uno Minda gave a glimpse of the upcoming futuristic technology that is now being launched in India.
11, Dec 2023
Indian Diamond Industry to Resume Rough Diamond Imports from 15th December 2023
India, 11th December 2023: The Indian gem & jewellery industry announces that the voluntary suspension of rough diamond imports, which was in effect from 15th October to 15th December 2023, will be lifted on 15th December 2023. The suspension was a collective decision taken by the Indian diamond industry, represented by the GJEPC, Bharat Diamond Bourse, Mumbai Diamond Merchants Association, Surat Diamond Bourse, and Surat Diamond Association, to address the challenges related to the imbalance between demand and supply.
Vipul Shah, Chairman, GJEPC said, “We believe that the suspension has helped bring stability to the Indian diamond industry, which had been impacted by low demand. The suspension has also resulted in a positive impact on the prices of polished diamonds over the past two months. The industry is hopeful that the prices will remain stable and sustainable in the coming months, as the demand for natural diamonds gradually recovers in the key markets such as the U.S., China, Middle East, and Europe.”
The GJEPC, along with other associations, notified its trade members via a letter regarding the resumption of rough diamond imports. Grateful for the cooperation and support extended by all industry stakeholders during the suspension, the associations recognized and appreciated the unity and resilience demonstrated by the industry.
Furthermore, the associations also expressed their gratitude to the miners and diamond-producing companies who cooperated and showed confidence in the decision taken by the Indian industry and voluntarily suspended their sales.
The associations have urged the industry to remain cautious and well-prepared for the uncertainties that lie ahead, as the global economic landscape continues to be influenced by geopolitical tensions.
Vipul Shah further added, “We will continue to work closely with the diamond miners to ensure a balance between demand and supply, and to implement effective marketing campaigns to boost consumer confidence and demand for natural diamonds. We are confident that with our cooperation and resilience, we will achieve a prosperous future for the Indian diamond industry.”
GJEPC and other associations reaffirmed their commitment to engaging with all the industry stakeholders to strategize and implement effective measures to safeguard the interests of the industry and work towards a sustainable and balanced industry ecosystem.
11, Dec 2023
Survey reveals significant awareness of green initiatives in the security industry
Hikvision and asmag.com have recently conducted a collaborative survey, researching market sentiment towards green practices and technologies within the security industry. The survey gathered valuable insights about the importance of sustainability, and how it influences respondents’ businesses and purchasing decisions.
Considerable familiarity with green practices
Survey results revealed a large majority of respondents (88%) – from both Western and Asian regions – expressed familiarity with this topic, indicating a strong awareness of its importance within the security industry. However, discrepancies were noted in levels of understanding and implementation. A total of 61% from the Western sector indicated they understood or had implemented green practices in their businesses, compared with 55% of Asian respondents.
Increasing demand for green security products and solutions The survey exhibits that there is demand for green security products and solutions in both Western and Asian markets. However, there is more consistent demand seen among Western respondents and potential growth opportunities in Asia.
The survey results indicate that Western respondents see a stronger demand for eco-friendly products and solutions, with 11% reporting consistent and 33% reporting frequent requests from clients. The numbers were lower for Asian respondents with 10% and 12% respectively. However, a notable 39% of Asian channel players noted occasional requests which can suggest a growing interest in
sustainable solutions.
Challenges in adopting green practices within the security industry
An estimated 18% of survey respondents indicated that a significant obstacle right now is that the adoption of green and low carbon practices has not been yet recognized as essential in the security industry. High costs and uncertainty of ROI is also stated as another primary challenge. Other issues such as a “lack of public awareness” and “absence of standardization & certifications” were chosen by 17% of respondents as primary obstacles. These insights point to opportunities for market education, aiming to simplify decision- aking for channel players while transparently showcasing the achievable ROI and practical benefits.
The future of sustainable practices within the security industry
When inquired about the adoption of green and low carbon practices in the coming years, the overall responses convey a positive outlook, with only 4.7% expressing that sustainability would still not be a priority for the security industry.
The majority of survey participants (22.9%) anticipate that manufacturers will be able to attract a broader customer base and stand out in the market by clearly demonstrating their eco- conscious features, branding and certifications. They also expected to anticipate and prepare for stricter government regulations in the near future (22.6%).
Another 22.6% indicated that technology advancements will make greener products less expensive, making them more accessible to a wider audience. This would potentially create a self-reinforcing cycle: Accessible pricing encourages more users to use eco-friendly products, resulting in increased energy and cost savings, thus perpetuating the cycle of sustainability and business benefits.
11, Dec 2023
Hoopr Empowers Independent Artists Nationwide Through ‘Sing To Sync’ Contest
Tuesday, 11th December, 2023, Mumbai: Hoopr.ai, India’s leading music licensing platform, headquartered in Mumbai, is thrilled to announce the success of its groundbreaking online contest, ‘Sing To Sync.’ This premier top-lining competition, held in March 2023, invited independent artists from across India to unleash their creativity by writing an original song on a Hoopr backing track. Notably, the response was overwhelming, with hundreds of entries pouring in from talented musicians across a diverse range of genres and languages.
The event not only provided a platform for artists to showcase their talents but also offered lucrative prizes, including a cash reward and a top-lining contract. The grand prize, however, was the opportunity for the winner to have a professionally produced music video for their original song by Hoopr.
Judged by an esteemed panel of industry professionals, including musician and Hoopr CEO Gaurav Dagaonkar, music producer Aditya Pushkarna, and playback singer Ash King, Sing To Sync aimed to foster songwriting skills among independent artists and open new avenues for their careers.
The winning track, ‘Yeh Chahiye,’ was crafted by the talented singer/songwriter Rishabh Panchal. An upbeat, quirky, and groovy masterpiece, ‘Yeh Chahiye’ captivates audiences with its chill beat and relatable lyrics. Following his victory, Rishabh had the privilege of seeing his track professionally produced and even traveled to Goa with the Hoopr team to shoot a vibrant music video. Reflecting on his win, Rishabh expressed, “If a platform allows you to be what you want to be and do what you want to do as an artist, then that’s a jackpot you rarely hit in your life, and Hoopr is the platform that understood my vision.”
Gaurav Dagaonkar, CEO and Co-founder of Hoopr, shared his excitement, stating, “Apart from the number of entries for Sing To Sync, it was great to see the range and musical diversity of the songs we received. ‘Yeh Chahiye’ as a song was extremely impactful with its relatable songwriting and tight vocals. It was a unanimous decision, and I’m really happy for Rishabh Panchal.
Looking forward, Hoopr is thrilled to announce that Sing To Sync will evolve into a sustained initiative, with numerous future iterations in the pipeline. This commitment underscores Hoopr’s unwavering dedication to empowering artists across India, ensuring that our platform remains a dynamic catalyst for the continued growth and collaboration within the vibrant independent music community.
With overwhelmingly positive feedback from Sing To Sync, Hoopr.ai is committed to continuing this intellectual property, providing even more opportunities for independent artists.
Hoopr has recently joined forces with Myntra FWD to introduce a groundbreaking new Intellectual Property (IP) named SoundEscape, a one-of-its-kind experiential event especially curated for content creators, where creators are invited to escape to a beautiful villa and leave behind the hustle of the city, filled with music performed by talented Indie artists.
‘Yeh Chahiye‘ by Rishabh Panchal is now available on all major streaming platforms, accompanied by a fun and captivating music video
11, Dec 2023
TheStyleWorld wins coveted award for excellence in digital publication and deservedly so
Bengaluru, 11th December 2023: Setting the bars for the weekend really high, Thursday, the 30th of November witnessed a gathering of luminaries at India’s biggest Influencer Summit. Held at the ITPL Building, these awards pay homage to social media influencers who put their influence for a cause. In a moment of triumph and deservedly so, The Style World was awarded by the Indian Influencer Celebrity awards at the summit for their unparalleled contribution in attempting to make the social space a better and productive place.
The event was held alongside the launch of Essotto, a lavish recreation hub “redefining indulgence and leisure.” This exclusive event brought forth an amazing amalgamation of innovation, luxury and entertainment. The prestigious event had the extremely talented Bollywood actor Aman Verma as its chief guest.
The Style World is a premiere digital Lifestyle Publication that provides a carefully curated guide to everything. You name it and they have it. To give you a glimpse of what you’ll get, here is an appetizer –
Fashion – Discover the latest vogue through the publication. Learn about runaway fashion, budding designers and assimilate latest fashion into your daily life.
Food – Savour tastes around the globe with delectable recipes, restaurant reviews and insider tips from prolific chefs.
Travel – Step aboard and sail all over the world with the publication. Find out about the most gorgeous destinations around the world, discover hidden gems and make your next trip unforgettable using advise from our experts
Lifestyle – Get pointers from experts that help you stay healthy, fit and chic. Discover health and wellness tips and tricks, beauty and home aesthetics that help you live a happier and more fulfilling life.
Thought-provoking, relevant and always glimmering with their influence, The Style World defines exclusivity. The dedicated and passionate editors, photographers and writers of The Style World are committed to help you seamlessly choose and blend from a plethora of trends and create an assemblage that is true to yourself and uniquely individual. The Style World’s commitment to redefine the ways of travel and living are a testament to their continuous efforts to help their customers get the best of both worlds. Delve into everything hot and happening from the very comforts of your home.
The award was received by Shrishti Jaiswal, Editor in Chief of the publication. A fashion designing graduate from the prestigious Nottingham Trend University, UK. Having done a course in styling in London college of Fashion in London, she has a stellar experience of over a decade that makes her truly passionate and knowledgeable in her craft. Her taste in fashion, lifestyle, education, marketing and branding has been unparalleled and she has been actively helping people from fashion, lifestyle and communication backgrounds to grow as entrepreneurs.
When asked about her thoughts on winning the award, Ms. Jaiswal said they feel humbled by the way their content resonated with people and described the journey of the publication as one of authenticity with the sole purpose of connecting with their audience.
“This award encourages us to wing our way to new pinnacles of success and help more people make a brand that’s quintessentially and unabashedly them.” she said.
