Category Archives: Business

Decathlon India Leads the Way: First in Sports Retail to Embed Circularity into Core Business

India; June 4, 2025: Decathlon, the leading global multi-specialist sports brand, today announced the launch of its circular business model in India, furthering its global commitment to sustainability, waste reduction and a regenerative business. Through circular models such as repair, buyback, resale, and DIY spares, Decathlon is set to triple its circular turnover by 2027, a projected 200% growth compared to 2024.

With this pioneering step, Decathlon becomes the first sports retailer in India to embed circularity at scale. Decathlon’s circular business model in India is currently anchored around three core offerings: repair services available in over 95 stores, second life resale of refurbished products in more than 90 stores, and buyback of used equipment in over 50 stores, which will be slowly scaled across the country and will later be made available online. These services not only extend the life of Decathlon products but also ensure a reduction in wastage and in the product’s carbon footprint. As a result of these initiatives, over 3,00,000 sports products are projected to be diverted from landfills by 2027, significantly reducing environmental impact.

The India launch is a key part of Decathlon’s global decarbonisation strategy, which includes achieving net-zero greenhouse gas emissions by 2050 and a 42% reduction in absolute CO₂ emissions by 2030. This is being driven by a focused approach to eliminating single-use plastic, designing long-lasting, repairable products, scaling second-life solutions and reducing site emissions.

Sankar Chatterjee, CEO, Decathlon India, said: “We have always believed that accessibility and sustainability must go hand in hand. As our customers evolve, so must our responsibility to offer high-quality, long-lasting products that reduce environmental impact and also address affordability. Sustainability is a year-round commitment for us, but the Second Life Bazaar holds special significance as we mark World Environment Day, a moment to reaffirm our dedication to responsible consumption. With this campaign, we are reimagining sports retail into a space where people can play more, pay less, and make choices that are better for both the planet and their performance.”

Annie George, Leader Sustainable Development, Decathlon India commented, “As a brand deeply rooted in purpose, we have always believed that sustainability must be built into the way we design, deliver and take back our products. With India moving towards a circular economy, our focus is on creating real, scalable solutions – from designing for durability to enabling easy repairs and buybacks. It’s not just about reducing environmental impact; it’s about reshaping how people access sport in a more responsible way.”

Decathlon first rolled out its circular business model nearly five years ago across markets such as France, Spain, Italy, Portugal, the UK and Poland, where it has seen strong consumer uptake and operational maturity in repair and DIY spares and accessories. With the India rollout, Decathlon strengthens its position as a global leader in low-impact, circular sports retail, committed to moving people through sport, while building a more sustainable future.

“With 133 stores across India, Decathlon’s growing retail footprint spans metros and emerging cities alike, enabling greater access to both sport and sustainability. Key hubs such as Bengaluru with 19 stores, Delhi NCR with 17, Hyderabad with 13, and Mumbai with 11 stores lead this growth, alongside Chennai, Kolkata, and Pune with 6, 6, and 5 stores respectively. These cities continue to play a vital role in accelerating the brand’s circular transition, as more customers embrace repair, resale, and buyback retail experiences.”

Micron Ships World’s First 1γ-Based LPDDR5X, Enabling Rich Mobile AI Experiences

Bangalore, India – June 4, 2025: Micron Technology, Inc., announced today that it is shipping qualification samples of the world’s first 1γ (1-gamma) node-based low-power double data rate 5X (LPDDR5X) memory, designed to accelerate AI applications on flagship smartphones. Delivering the industry’s fastest LPDDR5X speed grade of 10.7 gigabits per second (Gbps), combined with up to a 20% power savings,[1] Micron LPDDR5X transforms smartphones with faster, smoother mobile experiences and longer battery life — even when executing data-intensive workloads such as AI-powered translation or image generation.

To meet the industry’s increasing demand for compact solutions for next-generation smartphone designs, Micron’s engineers have shrunk the LPDDR5X package size to offer the industry’s thinnest package of 0.61 millimeters,[2] making it 6% thinner compared to competitive offerings,[3] and representing a 14% height reduction from the previous generation.[4] The small form factor unlocks more possibilities for smartphone manufacturers to design ultrathin or foldable smartphones.

“Micron’s 1-gamma node-based LPDDR5X memory is a game-changer for the mobile industry,” said Mark Montierth, corporate vice president and general manager of Micron’s Mobile and Client Business Unit. “This breakthrough technology delivers lightning-fast speeds and remarkable power efficiency — all within the industry’s thinnest LPDDR5X package — paving the way for exciting new smartphone designs. This solution demonstrates our commitment to empowering the ecosystem to create extraordinary mobile experiences.”

The company’s 1γ-based LPDDR5X enables dramatic leaps in performance for mobile users by enabling faster AI insights. For example, Micron evaluated mobile AI response times from large language model Llama 2, based on 1γ LPDDR5X’s 10.7 Gbps bandwidth compared to 1β (1-beta) LPDDR5X’s 7.5 Gbps bandwidth,[5] finding:

Responses are 30% faster when asking for location-based restaurant recommendations.
Results are more than 50% faster when translating a voice inquiry in English to text in Spanish to ask for directions.
Responses can be up to 25% faster when requesting car purchase recommendations based on vehicle type, affordability and certain infotainment and safety features.[6]

Now ramping in Micron’s mobile portfolio, Micron’s 1γ-based LPDDR5X is the company’s first mobile solution to leverage advanced EUV lithography — providing customers with early access to the latest performance and power efficiency advancements, based on the industry’s most advanced memory node technology. This milestone builds on Micron’s February sampling of 1γ-based DDR5 memory for next-generation CPUs in the data center and client segments. Micron’s optimized 1γ DRAM node leverages CMOS[7] advancements like next-generation high-K metal gate technology for improved transistor performance and incorporates leading-edge EUV lithography for enhanced bit density.

As energy-intensive mobile AI workloads are increasingly processed on-device rather than only in the cloud, low-power chips are crucial for devices like smartphones, tablets and laptops, which need to conserve power while performing AI computations.

Micron’s 1γ-based LPDDR5X’s significant 20% power savings will allow mobile users to enjoy their favorite AI applications, games and video content longer on a single charge. In addition, as AI intensifies the need for powerful, energy-efficient compute, data center servers, intelligent vehicles and AI PCs may also increasingly adopt LPDDR5X for its unique blend of optimized power efficiency and high performance.

Trend Micro’s Risk to Resilience World Tour Kicks Off in Mumbai with a Focus on Proactive Security in the Age of AI

Mumbai, 4th June 2025 – Trend Micro, a global leader in cybersecurity, launched the India chapter of its Risk to Resilience World Tour 2025 in Mumbai, bringing together over 130 security leaders from 70 organisations (Enterprises and Government). This year’s theme, “Proactive Security Starts Here,” highlighted the urgent need to move from reactive defenses to forward-looking, AI-driven security strategies.

Sharda Tickoo, Country Manager for India & SAARC at Trend Micro, in her keynote address highlighted how attackers are increasingly leveraging AI to automate and accelerate cyberattacks, reducing exploit timelines from weeks to hours. Yet, she emphasized that defensive AI is outpacing offensive AI, enabling real-time detection, automated response, and proactive threat mitigation. She introduced Agentic AI as a paradigm shift in cybersecurity—where intelligent AI agents work in parallel, sharing context to deliver unified, pre-emptive protection. At the core of this transformation is Trend Micro’s AI powered platform — Trend Vision One™, integrated with specialised cybersecurity LLM, TrendCybertron, which combines predictive analytics, risk scoring, and automated remediation across environments. While AI is transforming SOC operations, she reiterated that a fully autonomous SOC is still aspirational, with human judgment still having a pivotal role in decision-making.

The panel discussion titled, “Proactive Security in the Age of AI” brought together Rajesh Thapar, CISO, NSE and Abhijit Chakravarty, EVP – Networks & Cybersecurity, Kotak Mahindra Bank to discuss what proactive security means in practice. Mr. Rajesh Thapar, CISO, NSE, noted that proactive security has become a strategic imperative, which requires alignment within the ecosystem that goes beyond being tactical or reactive. Mr. Abhijit Chakravarty, EVP – Networks & Cybersecurity at Kotak Mahindra Bank, stressed that true proactiveness begins with visibility—i.e., visibility into unmanaged assets and user activity—and the ability to take data and make it actionable intelligence.

On vulnerability prioritization, Mr. Thapar noted the limitations of legacy scoring methods and the need for contextual risk-based methods. Mr. Chakravarty emphasized the role of criticality-based methods and operational limitations, and the importance of framing risk in business-relevant terms. He shared a framework called TRIC (Threat, Risk, Impact, Consequence), which helps bridge communication between security teams and business stakeholders. Both panellists noted artificial intelligence as an enabler as well as a threat, and agreed that while AI can greatly augment SOC capabilities, human oversight is required for effective and responsible security operations.

The industries in the Mumbai region, especially within manufacturing and BFSI, are pioneers in embracing emerging technologies and advanced security measures—making it a mature market for cybersecurity adoption. The BFSI sector, in particular, demands strict compliance, driving increased interest in hybrid security solutions that meet evolving operational and regulatory needs.

The Mumbai event marks the beginning of a four-city India tour, following the global success of last year’s series across 60+ countries. The next leg of the event is scheduled to happen on 20th June, 2025 in Kolkata.

Lava Bold N1 Goes Live on Amazon for Rs5,999

New Delhi, June 04, 2025: Lava International Limited, the leading homegrown smartphone manufacturer, is set to go live with the Bold N1, the budget-friendly 4G smartphone that delivers clean performance and style, starting June 04, 2025, at 12 PM, exclusively on Amazon India. Priced at ₹5,999, the Bold N1 will be available under the Amazon Specials program and comes with Free Service@Home for pan-India post-sales support.

Introduced under the recently launched Bold Series, the Bold N1 is designed for users who want function without fuss and performance without pretence. Built for students, first-jobbers, and digital natives who value clarity over clutter, it runs on Android 14 Go Edition, delivering a bloatware-free, intuitive experience. Its 6.75-inch HD+ display with 90Hz refresh rate ensures smoother visuals, while the 13MP AI dual rear camera and 5MP front camera are tuned for quick, everyday captures. Powered by a UNISOC Octa-core processor with 4GB + 4GB Virtual RAM, the Bold N1 offers all-day utility with a 5000mAh battery, Type-C charging, and IP54-rated durability, wrapped in a bold, glossy design that looks as effortless as it feels.

With a perfect blend of performance, reliability, and price, the Lava Bold N1 is made for those who want more without paying more. Don’t wait, the sale is live on Amazon India.

Specifications

NeoLiv Grand Park achieves complete sell-out of launch inventory of residential plots in its debut project in Kundli- Sonipat, Haryana

Delhi NCR, 4th June 2025 –NeoLiv, India’s foremost fund-led developer, has announced the complete sell-out of launch inventory of its debut project NeoLiv Grand Park, Sector 70, Kundli-Sonipat, Haryana, generating sales worth over Rs. 300 Cr. The project is being developed by M/s South West Bliss Private Limited pursuant to approval from HRERA, Panchkula

NeoLiv Grand Park spanning across 19.46 acres designed by world renowned Architect Hafeez Contractor and UK headquartered BDP India boasts of mega 3-acre urban forest and open spaces as its central theme. The residential project also offers a 30,000 sq ft of club and amenities equipped with state-of-the-art facilities like triple height entrance lobby, garden café, banquet/ restaurant, library, swimming pool, health club, kids play area etc. Post HRERA approval, the project offered 263 plots for sale and had received 4 times interest which demonstrated the huge demand of the aspiring middle class to own high quality living spaces.

Strategically located in the high-growth corridor of Sonipat, NeoLiv Grand Park lies within few minutes from North Delhi and near the upcoming 06th Delhi Metro Line, Delhi-Sonipat Rapid Rail, KMP Expressway and UER -2, the project marks the region’s first luxury residential township. The project shall also be within few minutes of driving distance from IMT Kharkhauda, which houses the newly Maruti Suzuki plant spread across 900 acres.

Mohit Malhotra, Founder and CEO of NeoLiv, said, “The overwhelming response to NeoLiv Grand Park reaffirms buyer’s preference to place their trust in professionally driven and fund backed real estate developers with a deep understanding of consumer preference, meticulous -planning and high focus on delivering high quality products.

Make Father’s Day Special with the O3+ Grooming Kit

This Father’s Day, upgrade dad’s grooming game with a power-packed duo designed for modern men who take their skincare seriously. Introducing the O3+ Alpha Men Acno D-Tan Scrub & Energy White Charcoal Face Sheet Mask Combo—a high-performance grooming set that delivers instant glow and long-lasting freshness. The Acno D-Tan Scrub, enriched with Mint and Hyaluronic Acid, deeply exfoliates, clears blackheads and fades tan, while keeping the skin hydrated and fresh. Follow it up with the Energy White Charcoal Sheet Mask infused with detoxifying White Charcoal, to revitalize dull, tired skin and reveal a more energized youthful glow. With potent ingredients like Salicylic Acid and Hyaluronic Acid this duo promises clear confident skin in just minutes—making it the perfect self-care upgrade for every super dad. Because great skin isn’t just a luxury—it’s a legacy.

This Father’s Day, ditch the cliches and give dad a skincare upgrade that speaks to his strength. Meet the O3+ Alpha Men Macho Grooming Kit—a powerhouse trio designed for today’s confident, go-getting men. Featuring the award-winning Acno D-Tan Face Wash, Acno D-Tan Scrub and the Energy White Charcoal Face Sheet Mask, this complete skincare regimen tackles dirt, tan, oil and fatigue head-on. With hard-hitting ingredients like Tea Tree, Salicylic Acid, Charcoal and Hyaluronic Acid, each product works in sync to detox, exfoliate and hydrate—revealing clear, energized and youthful skin. Whether he’s in board meetings or on a weekend getaway, this easy-to-use kit ensures dad looks sharp, feels fresh and radiates confidence—just like a true hero. Because being macho isn’t about muscle—it’s about self-care that makes a statement.

This Father’s Day, help dad put his best face forward with the O3+ Alpha Men Clear & Fresh Skin Duo—a no-fuss, high-performance skincare combo built for real results. Featuring the Acno D-Tan Face Wash and Acno D-Tan Scrub, this powerful pair tackles pimples, tan, blackheads, and excess oil—leaving skin fresh, detoxed, and breakout-free. Infused with Salicylic Acid, Tea Tree, Mint, and Hyaluronic Acid, the duo fights daily pollution and skin fatigue with ease. Whether it’s post-gym, pre-meeting, or weekend-ready, this combo delivers clear, matte, and confident skin in minutes. Clean skin, fresh vibe—because dad deserves skincare that works as hard as he does.

France’s Iconic Roll-Dog Brand Debuts at Hyderabad’s Rajiv Gandhi International Airport

Hyderabad, June 6, 2025 – Frank Famous Hot Dog, the iconic French gourmet hot dog brand, has officially launched its first Indian outlet at Rajiv Gandhi International Airport (RGIA) in Hyderabad, bringing its signature Roll-Dog to Indian travelers for the first time.

Founded in France in 2020, Frank is known for revolutionizing the traditional hot dog with its Roll-Dog—a premium, European-style take on the street food classic. Combining high-quality gourmet ingredients, artisanal craftsmanship, and bold brand flair, Frank has quickly earned a cult following across France and is now expanding across Switzerland, Belgium, and India to become the world’s #1 hot dog QSR brand.

Strategically located in the Arrival Terminal of RGIA, the new outlet is designed to offer travelers a quick, satisfying, and distinctly international food experience the moment they land. The menu features Frank’s iconic Roll-Dogs, loaded fries, beverages, and vegetarian options customized for Indian tastes.

This debut marks Frank’s entry into the fast-growing Indian QSR sector, with plans for additional airport and high-street locations already underway.

Courseplay Partners with Easygenerator to Transform Corporate Learning and Accelerate Workforce Upskilling in India

Bengaluru, 04th June 2025: In a strategic move to transform corporate learning and upskilling in India, Courseplay, the AI-powered learning management and experience platform from CIEL HR Group, has announced a strategic partnership with Easygenerator, a global leader in e-learning content authoring. This collaboration aims to empower enterprises to accelerate the development and deployment of high-impact training content, enabling organisations to rapidly develop interactive, AI-powered training content in-house, cutting development time by up to 60%, reducing training costs and improving employee readiness.

The partnership addresses a persistent challenge in enterprise learning- the disconnect between content creation and course delivery. Traditionally, organisations have relied on external instructional designers or third-party vendors, leading to delays, higher costs, and reduced responsiveness to evolving business needs. By combining Easygenerator’s intuitive, AI-powered authoring tool with Courseplay’s robust AI-powered LMS, LXP and PMS platform, the partnership enables subject matter experts and business leaders to independently create and publish engaging, industry-compliant courses without relying on external help. Once published, these courses can be efficiently managed, assigned and tracked via Courseplay’s intelligent workflows, advanced reporting tools and performance dashboards significantly accelerate training deployment and enhance learner engagement across the enterprise.

The solution’s industry-agnostic and flexible framework helps streamline the learning ecosystem while ensuring seamless alignment between learning initiatives and key business objectives. It offers greater autonomy to L&D teams in building contextual, high-impact content, enables leaders to track learning against KPIs and empowers the workforce to deliver just-in-time training. Learners benefit from a personalised, engaging learning experience within a unified, data-driven ecosystem.

Commenting on the partnership, Mr. Arjun Gupta, CEO and Founder, Courseplay, said, “Our partnership with Easygenerator represents a strategic union of complementary strengths aimed at transforming how organisations build future-ready workforces. Easygenerator’s AI-powered authoring tool and global reach perfectly align with Courseplay’s automation engine, robust reporting dashboards and AI-driven skilling journeys. Together, we deliver a unified, scalable learning ecosystem tailored to the needs of digital-first L&D teams. By democratising content creation, we enable our clients to foster agile, contextual and continuously evolving training environments crucial for thriving in today’s fast-changing business world.”

Easygenerator’s extensive global presence, particularly in Europe and Southeast Asia, strategically complements Courseplay’s expansion objectives. The partnership strengthens Courseplay’s value proposition in emerging markets by delivering a localised, scalable and compliance-driven learning solution that effectively addresses regional training requirements and supports multilingual workforce demands.

Adding to this, Mr Faraz Ghashemi, Director of Partnership, Easygenerator, said, “We are delighted to partner with Courseplay to bring on-demand and collaborative course creation to the forefront of enterprise learning. This collaboration allows business teams to instantly create impactful learning experiences. When combined with Courseplay’s intelligent delivery and measurement capabilities, enterprises can drive adaptive, real-time learning at scale. Today’s dynamic landscape demands speed, adaptability and continuous learning. This partnership enables just that by giving organisations the power to respond to skill gaps and business needs with unprecedented agility.”

Mr Aditya Mishra, Managing Director and CEO, CIEL HR Group Company, said, “At CIEL HR Group, our focus has always been on creating future-ready organisations by aligning people, technology and purpose. This partnership between Courseplay and Easygenerator is a pivotal step in that direction. By combining intuitive content creation with intelligent delivery and analytics, we are enabling businesses to scale learning like never before. It’s a bold stride towards democratising upskilling and building agile, high-performing workforces that are equipped to meet the demands of a rapidly changing world.”

VDO.AI Adds Motion to Static Ads with Its Innovative In-Scroll Display Ad Format

Gurugram, June 4, 2025 – VDO.AI, a global leader in advertising technology, has taken a giant leap forward with the launch of its first-of-its-kind In-Scroll Display Ad Format. Transforming the advertising landscape, this new ad format by VDO.AI brings motion and interactivity to the traditional static ads and is designed to work seamlessly across both desktop and mobile environments.

 Blending the power of static visuals with a captivating 3D scrolling experience, VDO.AI’s In-Scroll Display Ad Format features a dynamic 50-50 split design that works seamlessly across desktop and mobile environments. This ad format enables brands to display a striking, static brand image on one side. In contrast, the other side provides viewers with the opportunity to explore a product’s features and unique selling points in a more immersive and interactive way.

 Unlike traditional static ads that often fade into the background, this innovative ad format empowers brands to captivate users through an interactive 3D scrolling experience, resulting in an uplift of over 25% in engagement rates.

 Commenting on the launch, Amitt Sharma, Co-founder and CEO of VDO.AI, said, “The In-Scroll Display Ad Format from VDO.AI infuses static ads with new vitality, offering brands a powerful tool to visually showcase their products to viewers. As audiences become increasingly discerning about the content they engage with, this innovative, scroll-activated format is designed to captivate attention and foster meaningful interaction”.

 Arjit Sachdeva, Co-founder & CTO of VDO.AI, added, “At VDO.AI, our dedication to continuous innovation ensures that our advertising solutions keep pace with the rapidly evolving digital landscape. The launch of this In-Scroll Display Ad Format exemplifies our dedication to offering cutting-edge solutions that help brands stand out in an increasingly competitive digital environment. We are proud to enhance our suite of offerings to ensure brands have the very best tools available to capture and retain audience attention.”

BINNI Unveils The Maharani Collection Ahead of Wedding Season

D2C brand BINNI announces the launch of its new collection – The Maharani Collection curated for modern brides and bridesmaids, just before the wedding season.

Inspired by the roots of India blended into contemporary tastes; BINNI’s Maharani Collection draws inspiration from regal designs and the heirloom jewellery passed through generations to Indian Queens and Princesses and binds it with modern stones and unique designs for the Brides of today.

This collection brings together style, individuality, and craftsmanship — everything that today’s bride and her squad are looking for. They are not just more aware and fashion-forward but also practical — they want jewellery that feels personal, matches their outfit, expresses who they are and should be equally statement and trendy – BINNI’s Maharani Collection offers just that. What’s even better, It vibes with both traditional and western attire!!

This Collection has everything and more that a Bride may need to curate her entire wedding look making BINNI a one stop shop this wedding season. With artisanal craftsmanship the ornaments are set in both gold and silver toned frames offering:

Detailed chokers, long and short layered necklaces in 2 or multiple layers, eccentric haslis, delicate beaded necklaces, bead mat chokers – BINNI’s got your neck covered, Literally!

Match it with long earrings, jhumkas, double jhumkas, chand balis, danglers, statement earrings and more

Complete your look with intricate Kadas and cocktail Rings

Take your accessorizing game a notch higher with maang tikas, earring saharas, hathful, anklets and more

The modern bride should slay every accessory, so put on your glasses or sunnies with added glass chains

Adorn your wrists with matching watches that are not only studded with kundan and beaded in pearls but also have danglers, Woohoo!

The collection is a mix of varied jewel forms like Pacchi kundan and Quartz. Pearls, beads, semi precious stones, and AD add to the detailing of every jewel. A true Paarkhi will know how delicately traditional and modern Motif’s have been added to level up simple designs. The elephant and peacock motifs add to the royal touch while floral and paisley add a feminine charm.