Category Archives: Entertainment

Nykaaland 3.0: Delhi’s Ultimate Playground for Beauty, Culture & Indulgence

October 13, 2025: Delhi, are you ready? From November 7–9, 2025, Nykaaland, India’s biggest beauty and lifestyle festival returns for its third edition, debuting at NSIC Grounds, Okhla, and it’s bigger than ever. Think global beauty icons, Korean skincare obsessions, and Delhi’s favourite food pop-ups, all under one roof.

Step into the House of Korean Beauty with cult favourites from Amorepacific, including Laneige, Sulwhasoo, Innisfree, Etude, Ryo, and Mise en Scène, alongside viral sensations like Beauty of Joseon, Anua, Tirtir, Arencia, and Aestura. From glass skin to herbal rituals this is Seoul’s beauty revolution brought to life, IRL.

Your global beauty passport awaits with international powerhouses like Kylie Cosmetics, Milk Makeup, iT Cosmetics, Dolce & Gabbana Beauty, YSL Beauty, Carolina Herrera, Rabanne, and more all making their way from LA, Milan, New York, and Paris straight to Delhi. Swatch, try, and shop the world’s most coveted products while attending exclusive masterclasses and live workshops with Bollywood beauty experts.

And when you need a break from the glam, head to Nykaaland’s flavour playground, a curated culinary lineup featuring Slink & Bardot, Subko, Fat Lulu’s, Burgerama, Kuuraku, Tibb’s Frankie, Bobakat, Gelato Vinto, Hambre Hombre, and Crumbl Bumbl. From Japanese izakayas to gelato and bubble tea, it’s a feast for every mood.

This November, bring your besties, your reels, and your glow — because Nykaaland 3.0 is not just a festival, it’s a global beauty and culture experience you don’t want to miss.
Tickets live now on BookMyShow.

Link:  https://in.bookmyshow.com/events/nykaaland-2025-beauty-s-biggest-playground/ET00462563

Emotions, Egos, and a Mega Fall: Arbaz’s Game Turns the Tower Upside Down

MUMBAI, India, October 10, 2025: As the finale inches closer, the Tower of Rise and Fall is boiling with tension, shifting loyalties, and explosive confrontations. In today’s episode, the Mega Fall twist was introduced, a power-packed round where Ultimate Ruler Arbaz had to choose between two Rulers at a time, deciding who would rise and who would fall to the basement.

The first face-off was between Arjun and Bali, setting the tone for a fiery episode. Before the decision, workers were allowed to share their opinions and that’s when the situation quickly spiraled into chaos.

Aditya and Bali locked horns yet again, reviving their long-standing feud. Aditya remarked, “Bali mere liye ek emotional manchild hai jo apne emotions ko handle nahi kar sakta hai.” An agitated Bali fired back, “Itni ego kis baat ki hai? Har banda jhoote ki nok par hai, kisi se baat karne ki tameez nahi hai khudko aur dusron ko badtameez bolega.” Aditya hit back, “Kaun badtameez hai sabne dekh liya hai, ladkiyon ke saath badtameezi, Nayandeep ke saath badtameezi, bahumat mein badtameezi.” Bali retorted, “Apna mukhota hat gaya hai na, asliyat bahar aa rahi hai.” To which Aditya replied sharply, “Band kar aur bata kaha badtameezi kari hai!”

Amid the heated exchange, Akriti stepped in with her sharp observation about yesterday’s task. “Mujhe lagta hai jo runner tha uska role bahut bada tha. Bali se bohot badi galti hui. Aap ek insaan ko baar baar weak bolte ho aur phir usko hi task ke liye choose karte ho, mujhe yahan bohot bada doglapan dikhta hai.” Bali responded curtly, “Doglapan nahi, usko insaniyat kehte hai.”

Akriti didn’t hold back either, “In dono ka target rehta hai apne se weak logon ko poke karte rehna. Ye dono sabse bade insecure ladke hain. At least Nayandeep jaisa hai, vaisa behave karta hai. Ye dono mard hoke bhi harkate karte hain.” Aarush snapped, “Matlab tum weak ho?”  Aarush smirked, “Iss se comeback nahi hoga, bhokne se comeback nahi hota.” And Bali concluded with a jab, “Flop picture ki flop heroine. Tu sabse badi janani hai is mamle mein.”

After the chaos, it was time for Arbaz’s big decision. Between Arjun and Bali, he chose to save Arjun, acknowledging his stronger gameplay, sending Arjun safely into finale week, while Bali fell to the basement.

The next pairing brought another emotional moment, Dhanashree and Manisha. Arbaaz once again had to make a tough call, ultimately choosing Dhanashree to continue her journey and earn her Ticket to Finale, while Manisha suffered a shocking fall.

With the Mega Fall twist shaking up the dynamics, the Tower now stands divided. Every decision is rewriting the game, and as the finale looms, one thing is clear, there’s no room left for mistakes.

In the game of Rise and Fall this week, the house is split between Workers and Rulers, with Aarush Bhola, Bali, Manisha Rani, Aditya Narayan, Kiku Sharda, Akriti Negi and Nayandeep Rakshiit hustling as Workers, while Arjun Bijlani, Dhanashree Verma and Arbaz Patel, hold the throne as Rulers. Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television at 10:30 PM.

Scalefusion’s New Brand Film Redefines SaaS Storytelling by Visualizing a Unified Management Future

New Delhi, October 09, 2025: Scalefusion, a leading unified endpoint management and zero trust access solution, has rolled out its compelling new brand film, “One Platform. One Agent”, a cinematic and futuristic exploration of enterprise IT that brings Scalefusion’s vision of a unified solution with endpoint management, secure access, and compliance, coming into a single powerful platform. 

In a move that can be recognized as significantly bold and way ahead of time, Scalefusion differentiates itself in the Indian market with this completely in-house created film, a feat that only a few B2B SaaS brands have attempted, now setting a new benchmark. The crisp narration and unique storyline take it above traditional product videos, and in doing so, provide a grand, pathbreaking rendition of what IT is moving towards, represented by their products. Merging creativity with intention, Scalefusion reimagines managing devices, users, and security for organizations in the age of technology.

“We wanted to tell a story that brings technology to life, to show how every layer of our platform interacts, collaborates, and ultimately becomes one. A story that isn’t just about what the software does, but what it represents,” said Swapnil Shete, VP of Marketing at Scalefusion. “Software can be invisible, but we wanted to make it felt, to bring it to life, and to show the essence of how everything works together beneath the surface.

“This film reflects our vision to unify endpoint management, access, and security into a single, cohesive solution, not just technically, but philosophically. It’s a statement of how we see the future of IT, unified in one platform, one agent,” he added.

Set in a futuristic universe, the film takes viewers inside the system, through circuits, the cables, the core, to where Scalefusion’s three core products come alive: Endpoint Management, OneIdP, and Veltar. Each carries its own identity: Endpoint Management orchestrates devices and updates with ease, OneIdP ensures secure, streamlined access, and Veltar enforces robust compliance and security.

Yet, the heart of the story lies in their unity. Together, they embody the Scalefusion philosophy — distinct, with their own strengths, but unified and complete.

Nuvoco Celebrates Gujarat’s Heritage with “Sauthi Khaas Garba

Ahmedabad, October 09, 2025: Nuvoco Vistas Corp. Ltd., India’s fifth-largest cement group by capacity, concluded its flagship cultural initiative “Nuvoco Duraguard Sauthi Khaas Garba” with a grand felicitation ceremony in Ahmedabad.

Sauthi Khaas Garba is a unique cultural property created by Nuvoco to celebrate Gujarat’s authentic Garba traditions—deeply rooted in heritage, community, and faith. Just as Garba represents resilience, togetherness, and continuity across generations, Nuvoco Duraguard Cement embodies strength, durability, and trust in every construction. By associating Duraguard with the cultural heartbeat of Gujarat, the campaign not only celebrated tradition but also reflected the brand’s promise of building foundations that stand the test of time.

The campaign spanned Ahmedabad, Vadodara, Surat, Rajkot and rural Gujarat, reaching over 5 lakh locals through multi-channel engagement across print, radio, digital, PR, and on-ground activations. By spotlighting authentic, ancient forms of Garba—away from commercialised formats—the initiative preserved and promoted Gujarat’s cultural legacy while also strengthening Nuvoco’s emotional and business connect with the state. It further enhanced goodwill, deepened dealer engagement and consumer trust.

Winner Selection & Felicitation

Through a nomination-driven process amplified by radio features, digital storytelling, and public voting, Sauthi Khaas Garba identified groups that represented the true spirit of Gujarat’s Garba. At the grand finale, the winners were crowned as the Garba Legends of Gujarat and felicitated by Nuvoco.

Chirag Shah, Head of Marketing, Innovation and Sales Excellence at Nuvoco Vistas Corp. Ltd., said: “Gujarat, the cultural home of Garba, is one of our most strategic markets, and Ahmedabad—being the epicentre of Navratri celebrations—offered the perfect platform to engage with communities, strengthen dealer relationships, and reinforce consumer trust across both urban and rural Gujarat. Through Sauthi Khaas Garba, we honoured traditions that have stood the test of time—just like Nuvoco Duraguard Cement, which is trusted for its strength and durability. Felicitating the winners is our way of celebrating those who keep this cultural heritage alive, while also deepening Nuvoco’s emotional and business connect with the state.”

Khar SOCIAL Hosts ‘Enter the Queen’s Green Room’ with Zivame

Mumbai, 9th October 2025: This Sunday, Khar SOCIAL transforms into a pre-festive playground of style and celebration with ‘Enter the Queen’s Green Room’, a taash-themed sundowner in collaboration with Zivame, happening on 12^th October from 4:30 PM to 9.30 PM.

Designed as a women-first experience, the evening sets the tone for the festive season with games, giveaways, and immersive brand moments. Guests can enjoy interactive games and trivia, followed by a DJ set by Rouge and K that carries the sundowner into the night.

The event combines entertainment, engagement, and festive flair; complete with a scarf printing corner, photobooth, and vanity station where guests can try Zivame’s new beaded straps, a must-have accessory for strapless and off shoulder looks this season.

With its lively atmosphere, curated experiences, and a celebration of confidence and individuality, Enter the Queen’s Green Room brings together fashion, fun, and community in true SOCIAL style.

Event Details:

• When: Sunday, 12th October 2025
• Where: Khar SOCIAL, Mumbai
• Time: 4:30 PM onward

Noted actor Neha SK Mehta joins Sony SAB’s Itti Si Khushi as Anvita’s self-centered mother

Mumbai, October 9th, 2025: Sony SAB’s Itti Si Khushi continues to win hearts with its heartwarming narrative that beautifully captures the Divekar family’s joys, struggles, and the bonds that hold them together. Adding a fresh twist to the ongoing storyline, former Taarak Mehta Ka Ooltah Chashmah actor Neha SK Mehta will be seen entering the show as Hetal, Anvita’s (Sumbul Touqeer Khan) dramatic mother.

Hetal’s entry promises to bring a fresh wave of drama and entertainment to the show. She’s talkative, flamboyant, and unapologetically self-absorbed, always finding ways to be the center of attention and never misses a chance to flaunt her stylish, glamorous persona. Her obsession with maintaining a well-to-do image often makes her the source of chaos and comic relief in the household. However, beneath her loud exterior lies a woman driven by her own insecurities and desires. Hetal isn’t a typical loving mother, she prioritizes herself over everyone else, including her children. She masks her vulnerabilities behind her wit and larger-than-life attitude, making her both unpredictable and endearing.

Neha SK Mehta, playing the role of Hetal in Itti Si Khushi, shared, “It’s exciting to be part of a show that blends heartfelt emotions with light-hearted family moments. Playing Hetal is going to be so much fun! She’s bubbly, dramatic, and full of life, yet wonderfully flawed. I absolutely love how she flaunts her style and confidence while hiding her vulnerabilities, creating chaos, and unforgettable moments in equal measures. This character is very different from the roles I have played so far and after playing a rooted character earlier, joining Itti Si Khushi feels like a refreshing new chapter.”

House of McDowell’s Soda Launches ‘Yaaron Wali Baat 2.0’ Campaign Featuring Kartik Aaryan

India, 9th October 2025: House of McDowell’s Soda, in partnership with Publicis Groupe India’s Team Spirit, has unveiled its latest campaign, Yaaron Wali Baat 2.0 an extension of its core philosophy of celebrating Yaari. Titled ‘Karo Kuch Pehli Baar Jab Saath Hon Yaar’, the campaign celebrates the unforgettable firsts that friends experience together moments that turn into memories, stories that get retold for years, and experiences that carry the spirit of Yaari forward. It positions McDowell’s Soda as vibrant and aspirational, cementing its place as the fizz that brings friends and moments together”.

The film shows Kartik motivating a hesitant friend to take on a daunting experience he’s never tried before a metaphor for the courage that friendship inspires. What follows is a playful, high-energy montage where Kartik reimagines some of history’s most iconic firsts — from landing on the moon to inventing social media — all made possible by the power of friendship. These humorous sequences lend the film its light-hearted charm, showing that when friends come together, even the impossible feels within reach. 

“Friendship has always been at the heart of House of McDowell’s Soda, and with Yaaron Wali Baat 2.0 we’re taking that legacy forward for a new generation.” said Varun Koorichh, Vice President and Portfolio Head – Marketing, Diageo India. “The firsts we share with friends are often the ones that shape us the most. Young people today are seeking experiences that matter, not just highlights of success. Through this campaign, we want to inspire them to keep creating those unforgettable stories together. With Kartik bringing this alive, Yaaron Wali Baat 2.0 is more than a brand film, it is an invitation to celebrate friendship in its truest form and reinforce our role in culture as the brand that champions the power of friendship.”

Kartik Smetacek, Chief Creative Officer, Saatchi & Saatchi India, added, “The brief was to reinterpret McDowell’s ‘yaari’ promise for the next generation of consumers. We started with a powerful insight – that so many of our first-time experiences happen with friends. The creative idea took a leap from there, giving ‘yaari’ a grand stage in history, but doing it with wit and a lightness of touch.”

Kartik Aaryan, long-term brand ambassador, said, “My journey with House of McDowell’s Soda has always been about celebrating the magic of Yaari. What makes ‘Yaaron Wali Baat 2.0’ special is how those moments with your yaars change you – they give you courage, bring out your best, and turn into stories you’ll never forget. For me, it’s never just about the memory, it’s about the bond that lasts. That’s the true spirit of Yaari, and why my partnership with House of McDowell’s Soda has always been close to my heart.”

The film marks a new chapter in House of McDowell’s Soda’s journey – one that continues to celebrate the timeless magic of friendship and the unforgettable firsts it inspires. The campaign extends across social media, Out-of-Home, and shopper platforms, positioning House of McDowell’s Soda as a brand that is of, for, and by friendship – aspirational, relatable, and emotionally resonant.

Race to the Finale: Nayandeep and Aarush Clash as Alliances Shift in the Tower

MUMBAI, India, October 8, 2025: The game in the Rise and Fall Tower is at a critical stage where alliances are shifting by the minute, and every contestant is strategizing to save themselves. The latest episode saw high drama, with nominations putting the spotlight on the workers and rulers alike. The workers nominated Akriti, Aaditya, and Nayandeep, while Kiku was chosen by the rulers, setting the stage for tense confrontations.

As the day unfolded, tensions flared between Nayandeep and Aarush. What started as Aarush’s usual teasing quickly triggered Nayandeep, who snapped: “Haa, tere taraf hai, kyunki bekar mai you are triggering me for no reason.” Aarush, ever the provocateur, fired back: “Kya hogya, nominate hi to hua hai. Hum tereko yahi samjha rahe the, hum yaha 30 din se hai, ek game se nahi hota.” The heated back-and-forth highlighted not just their contrasting approaches to the game, but also the intense pressure and high stakes in the Tower.

Nayandeep voiced his frustration further:“Aree, nominate hua hu theek hai, baar baar aake mere kaano ke aage bolne ki zarurat nahi hai ki tu eliminate ho jayega.” Aarush, standing his ground, reminded him: “Dusre task mai to tu behosh hogya, tu task karne layak hai nahi… Dekh raha hai kaun 10 logo se rishte bana ke good books me aane ka try kar raha hai.” Nayandeep countered, “Mai aisa hi hoon, mai bahar bhi aisa hi hu,” to which Aarush humorously added, “Pata hai mereko, tabhi teko mithi churi kehte hai.”

Amid the intense strategizing, the Tower also prepared for a monumental change: the crowning of a new Ultimate Ruler, who would not only hold ultimate power but also secure a ticket to the finale. With Arjun’s tenure as Ultimate Ruler coming to an end, every decision carried weight, alliances were tested, and every move could make or break the contestants’ paths to victory.

As the episode concluded, the tension, strategy, and emotional stakes left everyone on edge, highlighting that in Rise and Fall, it’s not just about who rises or falls, but who plays the game smartest under pressure.

In the game of Rise and Fall this week, the house is split between Workers and Rulers, with Aarush Bhola, Aaditya Narayan, Kiku Sharda, Akriti Negi and Nayandeep Rakshiit hustling as Workers, while Manisha Rani, Arjun Bijlani, Bali, Dhanashree Verma and Arbaz Patel, hold the throne as Rulers. Watch daily new episodes of Rise and Fall for free, on Amazon MX Player at 12 PM and on Sony Entertainment Television at 10:30 PM.

Hoopr Boosts Emerging Artists’ Earnings, Disburses INR4.5 Crore to 1,500 Musicians

India, 8th October 2025: Hoopr, India’s first music licensing platform, has announced that it has paid over INR4.5 crore in payouts to more than 1,500 artists across 20+ genres, through its platform, over the past three years. This milestone marks an industry first in micro-sync licensing payouts, underscoring Hoopr’s commitment to building a transparent, scalable, and sustainable ecosystem that empowers music creators and ensures fair compensation for their work.

With this milestone, Hoopr has established itself as a powerful revenue engine for musicians who operate behind the scenes such as music producers, composers, and background score creators who often remain outside the spotlight of traditional music monetization.

While conventional revenue streams like streaming, live performances, and royalties tend to favor established artists and major labels, Hoopr has opened up a new monetization frontier for mid-tier and emerging talent. Through its transparent licensing model, every time a brand or creator licenses a track from Hoopr, the artist earns directly, making it one of the most inclusive and sustainable income opportunities in India’s evolving music landscape.

Hoopr’s current roster includes known and emerging producers and music composers such as Nilesh Dahanukar (Special 26, Tanhaji: The Unsung Warrior, OMG: Oh My God!), Aditya Kudalkar (Konkani short film Gathan), Divya Limbasia (The Family Man), Sayan Chakraborty, Devashish Korani (Yeh Chahiye, Ruaa Ruaa), among many others.

Over the last three years, Hoopr has built a strong platform which is being used by 30,000+ creators, including popular names such as Ashish Vidyarthi, Chef Ranveer Brar, Flying Beast, and has partnered with 175+ brands including ITC, Himalaya, Myntra, Meesho, Marico, UltraTech and many more.

Hoopr’s model ensures that every time a brand or creator licenses a track, the respective artist earns between 50–65% of the revenue. Artists on Hoopr benefit from two key revenue channels  direct licensing income when their music is used, and royalty payments facilitated through Hoopr’s strategic partnership with IPRS.

An inspiring example is Trivarg Arandhara (Triv), an emerging independent artist from a small town in Assam, who earned from a single micro-licensing deal on Hoopr an amount equivalent to what he would have made from a whopping 4.8 lakh streams on conventional platforms like Spotify or YouTube.

Gaurav Dagaonkar, Co-founder & CEO of Hoopr, said: “This milestone goes beyond the payouts—it represents a shift towards sustainable income for artists across India. We firmly believe that licensing is the future of creator monetization, and ₹4.5 crore in payouts is only the beginning. As the adoption of licensed music accelerates, we expect artist earnings to rise exponentially. By FY2028, our goal is to surpass ₹100 crore in cumulative payouts, driven by expansion into new genres and languages, deeper collaborations with global and regional labels, and the increasing use of licensed music by brands, agencies, and content creators.”

Meghna Mittal, Co-founder & CRO of Hoopr, added: “Transparency and trust have been core to Hoopr’s DNA from the very beginning. Our tech-enabled backend ensures that artists are paid promptly whenever their music is used. By combining a seamless, automated licensing experience for both artists and brands, we’re raising the bar for fairness and accountability in the Indian music economy. This is only the beginning — we’re building an inclusive ecosystem where every artist can thrive, and brands can effortlessly access culturally resonant music.”

As India’s music ecosystem matures, a new era is taking shape—one built on transparency, shared growth, and the belief that fair licensing can power a more creative and sustainable future

Sundaa Ravaan: Aparshakti Khurana & Barkha Singh Star in Tips Music’s New Romance Track

Mumbai, 7th October 2025: Tips Music Ltd. is thrilled to announce the release of “Sundaa Ravaan,” a vibrant romantic track that brings together the charming Aparshakti Khurana and the vivacious Barkha Singh for the first time on screen. This feel-good anthem of young love drops today across all major platforms, just in time to add some extra sparkle to your festive celebrations.

Pairing Aparshakti and Barkha together for the first time, “Sundaa Ravaan” captures the playful, carefree spirit of modern romance. Their fresh on-screen chemistry brings an infectious energy that today’s youth will instantly connect with – making this the perfect soundtrack for every budding love story.

The song features an engaging music video directed by Nirali Naik. The track comes alive with catchy lyrics by Karan Malhotra and Amar Jalal, and foot-tapping music composed by Karan Malhotra  a perfect blend that’ll have you hitting replay.

Mr. Kumar Taurani, Managing Director of Tips Music Ltd, shared, ” Tips has always believed in creating music that connects people. ‘Sundaa Ravaan’ is a feel-good song that captures the energy and playfulness of romance. Aparshakti has surprised us all with his singing talent, and this track is the perfect showcase for it. The song has a refreshing vibe that will appeal to everyone who enjoys music that makes you want to move and celebrate.”

Aparshakti Khurana expressed, “Music has been an integral part of my life ever since I can remember, and getting to bring a beautiful romantic track like ‘Sundaa Ravaan’ to life feels incredible. Karan Malhotra created this song, and Kumar ji instantly appreciated it; I am thankful that I could be a part of it. The entire process was simply exhilarating! Working with Karan on the song was a truly wonderful collaboration. I hope listeners enjoy this song as much as we loved creating it!”

Barkha Singh, sharing her thoughts on the project, “This was my first time venturing into music videos & shooting Sundaa Ravaan was a lot of fun. Apar and I had a blast while shooting & I think that comes through in the video as well. This is the kinda song that makes you smile, and I can’t wait for everyone to experience it.”

Karan Malhotra, Music Composer and Lyricist, added, “Creating ‘Sundaa Ravaan’ was all about capturing that carefree feeling of being in love. We wanted a sound that feels fresh yet familiar, something that celebrates romance in a lighthearted way. Working with Aparshakti as a singer brought a unique charm to the track, and I’m really proud of how it’s turned out.”

Tune in to “Sundaa Ravaan” today, October 6, 2025, and let this charming track brighten your day!