12, Feb 2026
Pooja Katurde Stays Fit to Perfectly Portray Police Officer in Pushpa Impossible

“I keep it simple with regular workouts, staying active, and clean eating to do justice to my role as a police officer in the show” says Pooja Katurde of Sony SAB’s Pushpa Impossible

Sony SAB’s Pushpa Impossible is winning hearts with its inspiring storytelling and relatable characters. The show beautifully captures the everyday triumphs and challenges of its lead protagonist, Pushpa (Karuna Pandey), making it one of television’s most loved family entertainers. As Pushpa Impossible enters one of its most intense weeks yet, Pooja Katurde’s portrayal of the sharp, no-nonsense police officer and Pushpa’s daughter in law, stands out with striking authenticity.

WhatsApp Image 2026-02-10 at 7.53.12 PM

Pooja Katurde says staying fit is not just about looking the part, but about truly feeling like her character. With intense investigation sequences, physical fitness helps her stay alert and maintain physical stamina and discipline. The actor believes that fitness is essential to her preparation to convincingly portray a uniformed officer and to bring authenticity to her character. For Pooja, fitness has become an important part of understanding her character’s strength and discipline.

Speaking about the experience, Pooja Katurde shares, 

“Wearing the uniform itself puts you in a very different mindset. It automatically demands strength, confidence, and alertness. I knew that to play a police officer, I must stay fit and maintain a certain physique because the role demands it. What the audience sees on screen is a flawless and confident presence, but behind the scenes, I put in immense effort to maintain that for the role. I’m not someone who believes in extreme workouts so I keep it simple with regular workouts, staying active, and clean eating to do justice to my role as a police officer in the show. When your body feels strong, it reflects on screen without you trying too hard.”

12, Feb 2026
Knowledge Networks Launches Moonshots.TV at Global Cyberpeace Summit 2.0

New Delhi, Feb 12: Knowledge Networks today unveiled Moonshots.TV, a 24/7 global OTT platform dedicated exclusively to startup pitches, at the Global Cyberpeace Summit 2.0, the flagship AI & Tech event organized by the Ministry of Electronics and Information Technology (MeitY). The platform was formally launched by eminent global leaders in technology, cybersecurity, governance, digital policy, innovation and online safety, including Ronnie Aiolupotea, Deputy CEO and Chief Cybersecurity Officer, Ministry of Communications and IT, Australia, Dr. Bhaskar Chatterjee, CEO, Anil Agarwal Foundation (Vedanta Group), Srinivas Mantripragada, Founder, Maaya AI, United States of America and Divine Selase Agbeti – Ag. Director-General at Cyber Security Authority, Ghana.

Speaking at the launch of Moonshots TV, Sanjay Puri, Founder, Knowledge Networks, said, “India has over 1.25 lakh startups, yet most pitches get just a few minutes of attention and then vanish. In an era where over 70% of decision-makers consume business content digitally and on-demand, startups need visibility that lasts. Moonshots.TV is designed to solve this gap. With this in mind, through this initiative we are aiming to support 25% of featured startups in securing a minimum of $1,000,000 funding by the end of 2026. By offering a 24/7 global OTT platform for startup pitches, we are extending the life, reach and impact of every founder’s story. This shifts the ecosystem from one-time, event-led pitching to continuous discovery, enabling startups to connect with investors, enterprises and partners anytime, anywhere. It’s a scalable visibility engine built to accelerate growth across India’s startup ecosystem.”

An initiative of Knowledge Networks, Moonshots.TV addresses a critical gap by providing startups with sustained, round-the-clock global exposure beyond traditional, time-bound pitch events across diverse geographies. The platform is supported by an advisory panel comprising senior leaders from the startup, investment, and technology ecosystems. A few prominent advisory members on the panel are Dr. Bruno Rondani, Founder & CEO, The 100 Open Startups, the world’s largest Open Innovation Platform based in São Paulo, Brazil and represents Latin American markets primarily. Mr. Sudhir Kadam, Founder and Managing Partner of Fyda.net, a global firm focused on exits. He represents the world’s most dynamic Startups ecosystem of the Silicon Valley and Mr. Prem Barthasarathy, Founder & Managing Partner of Pontaq, a UK – India Cross Border Fund with over 210 investments in the past 11 years.

With global distribution across major FAST and OTT platforms in the U.S., Europe, APAC, and the Middle East, Moonshots.TV offers partners massive international reach and continuous discoverability. Startups featured on the platform gain exposure not only to investors, but also to potential hires, collaborators, service providers, and acquisition partners.

India’s startup growth is reinforced by a strong institutional framework led by MeitY, whose flagship initiatives have played a catalytic role. These include GENESIS (Gen-Next Support for Innovative Startups), launched in 2022 with a ₹490 crore outlay to support nearly 1,600 deep-tech startups, especially from Tier-II and Tier-III cities; the MeitY Startup Hub (MSH), which today supports 6,148+ startups, 517 incubators and 329 labs nationwide; and the TIDE 2.0 Scheme, launched in 2019, supporting ICT and emerging technology entrepreneurship through 51 incubators across premier academic and research institutions. Programmes such as SAMRIDH further strengthen India’s innovation pipeline through structured acceleration, mentorship and non-dilutive funding.

The launch of Moonshots.TV at the Global Cyberpeace Summit 2.0 was complemented by two high-impact panel discussions reflecting the convergence of AI, cybersecurity, innovation and entrepreneurship. The panel on ‘Building Responsible AI for a Secure Digital Future’ examined AI safety, trust and governance, while ‘From Threat Detection to Autonomous Defense’ explored the evolution of AI-powered cybersecurity from reactive models to autonomous defense systems—underscoring the critical role of secure innovation in the digital economy.

Moonshots.TV is open to startups, incubators, accelerators, universities, government-backed programs and innovation ecosystems across sectors. Submissions are completely free, with no listing or streaming fees, ensuring inclusive access for innovators from emerging and global markets alike.

10, Feb 2026
Tarun Khanna to Play Mahadev in &TV’s Hey Bhagwaan

Tarun Khanna to Portray Mahadev in &TV’s Upcoming Divine Dramedy Hey Bhagwaan  Kitna Badal Gaya Insaan!

&TV is all set to deepen its promise of delivering light-hearted, relatable, and feel-good entertainment with its upcoming divine dramedy Hey Bhagwaan – Kitna Badal Gaya Insaan!. Set against the spiritual backdrop of Ujjain, the show blends slice-of-life humour, emotional storytelling, and a gentle mythological twist. Adding charm to this unique narrative is known for portraying mythological characters with depth and dignity is veteran actor Tarun Khanna, who steps into the powerful and revered role of Mahadev, bringing divinity closer to everyday human life in a humorous way.

Expressing his excitement about stepping into this divine yet refreshingly human role, Tarun Khanna shares,

“Portraying Mahadev has been an immensely exciting and creatively fulfilling experience for me. This interpretation of Shiva is ruggedly charming, warm, and quietly observant, often amused, and at times gently baffled, by the absurdities of human behaviour. What truly distinguishes him is the way he communicates; through riddles, wit, and references that resonate with today’s generation, making him relatable and approachable in a way audiences haven’t witnessed before. Exploring this lighter, more playful dimension of divinity has been a joy, where Mahadev walks among humans, subtly guiding them, and even brings celestial allies in human form, known only to Mahesh.”

He further adds,

“In real life, I deeply resonate with Shivji’s philosophy. He is called Bholenath, yet his innocence is often misunderstood. He is compassionate and accessible, but also profoundly wise and worldly. Striking that balance is what I strive to bring to the character. In this show, when God himself descends to Earth and begins living like a human, especially in a city like Ujjain, it naturally gives rise to moments that are entertaining, emotional, and deeply thought-provoking. We have seen Mahadev on Mount Kailash, but Mahadev in Ujjain is an experience audiences have never had before. I sincerely hope viewers embark on this journey with us and find it as beautiful as we have while creating it.”

Watch Tarun Khanna as Mahadev in Hey Bhagwaan – Kitna Badal Gaya Insaan!, premiering soon on &TV and streaming exclusively on Hindi Z5.

10, Feb 2026
Sapna Thakur Joins &TV’s Supernatural Comedy Gharwali Pedwali as Reeta!

&TV’s quirky supernatural comedy Gharwali Pedwali continues to add fresh layers of drama, emotion, and humour with the entry of the talented and versatile Sapna Thakur, who steps into the show as Reeta Pandey, a character that promises warmth, maturity, and an interesting new dynamic to the story. Known for her expressive performances and strong screen presence, her entry promises to deepen the emotional fabric of the show while balancing its supernatural chaos.

Sapna Thakur (Reeta, Gharwali Pedwali)

Sharing her excitement on joining the show, Sapna Thakur aka Reeta says,

“I was instantly drawn to Gharwali Pedwali because of its unique concept and the way it blends humour with emotions. Reeta is a very grounded and graceful character; she is modern in her thinking but deeply values relationships and family bonds. Her entry track itself says so much about her nature. When Jeetu plans a surprise for Saavi and involves Reeta, it shows the trust he places in her and the understanding she brings into the family. I loved how my introduction wasn’t loud or dramatic but warm, emotional, and meaningful.”

Expressing about her entry she further adds, “I relate to Reeta a lot in real life. She is sweet yet slightly sour, fun-loving, and always cheerful, and I feel I share those qualities too. Like her, I believe in modern thinking and constantly try to learn and evolve with time. Comedy was one of the biggest reasons I said yes to this show- I have always loved watching and performing comedy and wanted to explore this genre for a long time. The added fantasy element made it even more exciting, as I truly enjoy imaginative storytelling presented in a light-hearted, entertaining way. What excites me the most is that Reeta adds a new emotional layer to the show. Amid all the chaos of supernatural twists and comedy, she represents calm, clarity, and emotional maturity. I think audiences will relate to her instantly because she reflects real-life relationships, where support, understanding, and unspoken care matter the most. Working with such a talented cast has been a beautiful experience, and the energy on set is truly infectious.”

Catch Sapna Thakur as Reeta Pandey in Gharwali Pedwali, airing every Monday to Friday at 10:00 PM, only on &TV. Stream all episodes anytime on Hindi Z5!

10, Feb 2026
Klangkuenstler Makes Outworld India Debut with Exclusive One-Night Show This June

Feb 10: Sunburn, Asia’s premier electronic dance music (EDM) platform, is set to deliver a landmark moment for India’s techno community as Klangkuenstler makes his exclusive one-night-only Outworld India debut this June at the iconic NSCI Dome, Mumbai.

Klangkuenstler makes his Outworld India debut with an exclusive show this June

Rooted in Berlin’s underground club culture, Klangkuenstler’s sound is unapologetically raw—defined by relentless kick drums, industrial textures and hypnotic repetition. Eschewing polish for pure emotion, his music is visceral, intense and purpose-built for dark, immersive dance floors.

Tickets for the highly anticipated show go live on February 11 at 11:30 PM IST, exclusively on BookMyShow, India’s leading entertainment destination.

One of the most influential names in contemporary hard techno, Michael Korb, professionally known as Klangkuenstler, has built a formidable global reputation for his high-octane live performances that seamlessly bridge underground grit with mainstage energy. Known for his uncompromising sonic identity, relentless BPMs and hypnotic grooves, the Berlin-based artist has become a cult favourite across Europe’s most iconic clubs and festivals.

With viral tracks such as Toter Schmetterling, Ihr Werdet Weinen and Weltschmerz, Klangkuenstler has amassed millions of streams worldwide and commanded dance floors from intimate club spaces to major festival stages. His explosive Boiler Room sets and consistently sold-out headline shows have firmly positioned him as a leading force in the global hard techno movement, redefining the genre for a new generation of ravers.

Speaking about bringing his Outworld production to India for the first time, Klangkuenstler said,

“I feel a special connection to India since my first gig there in 2024. The energy, the curiosity for this music and how passionate the people are is amazing. I received so many messages asking me to bring Outworld. Now that we’ve found the right location, Sunburn feels like the perfect partner to translate my vision and the Outworld production for India.”

For Sunburn, the show marks another milestone in its mission to introduce cutting-edge global electronic talent to Indian audiences.

Karan Singh, CEO, Sunburn, shared,

“India’s electronic music audience has evolved rapidly, with a growing appetite for deeper, harder and more authentic sounds. Klangkuenstler’s debut reflects that shift. This isn’t just about bringing a global techno heavyweight to India—it’s about recognising where the culture is headed and offering fans truly world-class experiences.”

The Mumbai debut promises a fully immersive Outworld showcase—Klangkuenstler’s creative universe brought vividly to life. The venue will transform into a living infrastructure of architecture, light and visual storytelling, blurring the boundaries between body and sound. Designed as a 360-degree immersive experience, Outworld treats space, light and sound as a single expressive system, amplifying Klangkuenstler’s raw, uncompromising techno into a powerful sonic ecosystem.

Widely recognised for its narrative progression, sustained energy and immersive production design, Outworld has established itself as one of the most distinctive conceptual formats in the global techno scene—and this June, it arrives in India for one unforgettable night.

9, Feb 2026
ZEE5 Marathi Premieres ‘Uttar’ Starring Renuka Shahane & Abhinay Berde on 13th February

Marathi ZEE5 Brings Renuka Shahane and Abhinay Berde Starrer ‘Uttar’ Home on 13th February: A Tender Drama About a Mother–Son Relationship Tested by Time

Feb 09: In a world constantly rushing forward, Uttar pauses to ask a question we all quietly avoid—what happens to the things we keep for later? Love left unspoken. Truths postponed. Forgiveness assumed to have time. After touching hearts in theatres with its quiet emotional honesty, Uttar is now set to reach audiences across the country with its World Digital Premiere on Marathi ZEE5 on 13th February.

Uttar_trailer release

A deeply moving and intimate human drama, Uttar explores the emotional cost of postponement—of love, connection, forgiveness, and selfhood. Rooted in everyday reality yet universal in its resonance, the film captures those fragile moments when time slips through our fingers and life demands answers we are not prepared to give. Told with sensitivity, restraint, and raw emotional clarity, Uttar lingers long after the final frame, inviting reflection on the moments we defer and the bonds we assume will wait.

At the heart of the film lies a tender, complex mother–son relationship shaped by affection, ambition, and growing silences. Uma, a mother whose warmth quietly holds her family together, and Ninad, a young man moving forward in life while drifting almost unknowingly away from home, find themselves navigating emotional distance without confrontation or blame. Set against the rhythm of contemporary life and generational change, Uttar reflects how relationships often fracture not through conflict, but through waiting—for the right moment, the right words, the right time.

Written and directed by Kshitij Patwardhan, and produced by Zee Studios and Jackpot EntertainmentUttar stars Renuka Shahane and Abhinay Berde in deeply affecting performances, with Hruta Durgule and Nirmiti Sawant adding further emotional depth. As circumstances bring the mother and son to a crossroads, the film unfolds into a soul-stirring exploration of love, forgiveness, and the courage it takes to finally show up—for one another and for oneself.

Sharing her thoughts on the film, Renuka Shahane said,

“Uma is a character shaped by patience, love and an unspoken hope that things will eventually find their way. Portraying her was deeply moving because her silences speak as loudly as her words. I’m grateful that Uttar is now reaching a wider audience, where its emotions can be felt just as intimately”.

Abhinay Berde added,

“Ninad represents a generation constantly moving forward, often without pausing to examine what we leave behind. Playing him helped me reflect on ambition, emotional distance and the quiet pull of home. I’m glad that Uttar will now connect with audiences on ZEE5”.

Director Kshitij Patwardhan shared,

Uttar was always meant to feel like life—gentle, unresolved, and deeply human. It’s about moments we postpone, believing there will always be time. The film’s digital premiere allows viewers to engage with its emotional core at their own pace, and I hope it resonates in ways that feel personal and lasting.”

Uttar will stream exclusively on ZEE5 from 13th February 2026

9, Feb 2026
Avinesh Rekhi Says Portraying Lord Shiva in ‘Ganesh Kartikey’ Strengthened His Patience and Emotional Resilience

On the occasion of Mahashivratri, Avinesh Rekhi shares that playing Lord Shiva in Sony SAB’s Ganesh Kartikey has helped him embrace patience and emotional strength

Mumbai, February 09: As the nation gears up to celebrate the auspicious occasion of Mahashivratri, actor Avinesh Rekhi, who essays the powerful and benevolent role of Lord Shiva in Sony SAB’s Gatha Shiv Parivaar Ki – Ganesh Kartikey, reflects on the deeper meaning of the festival and the profound impact the character has had on him.

WhatsApp Image 2026-02-06 at 2.38.18 PM

The festival of Mahashivratri, which symbolises inner awakening, balance, and surrender to higher consciousness, holds a special place for Avinesh this year. Stepping into the role of Lord Shiva has been a spiritually enriching journey for the actor, allowing him to explore strength, compassion, and responsibility in a new light.

Speaking about the spiritual resonance of Mahashivratri, Avinesh said,

“Mahashivratri is not just a festival, it is a reminder to pause, reflect, and reconnect with our inner selves. Portraying Lord Shiva in Ganesh Kartikey has been a deeply humbling and transformative experience for me. Lord Shiva is not just a deity of power, but also of immense calm, compassion, and balance. Living with this character every day has helped me understand the importance of stillness and faith, especially in today’s fast-paced world.”

He further adds that the occasion has made his experience on the show even more special. He adds,

 “Through Ganesh Kartikey, we are exploring Lord Shiva not only as the destroyer of evil, but also as a nurturing father and a guiding force for his sons, Lord Ganesh and Lord Kartikey. Portraying Lord Shiva has taught me to embrace patience, humility, and emotional strength. On this auspicious occasion of Mahashivratri, I wish that Lord Shiva blesses everyone and may this night bring transformation and positivity in everyone’s life.”

Tune in to watch Ganesh Kartikey, every Monday to Saturday at 8 PM, only on Sony SAB

9, Feb 2026
Sunburn Holi Weekend 2026 to bring Holi hues and high energy beats with KSHMR’s 5-city tour

Feb 09 : Sunburn Holi Weekend has long been synonymous with music, colour and celebration for EDM fans across India. This festive season, EDM prodigy KSHMR takes centre stage, splashing his signature sound across a five-city tour, produced and promoted by Sunburn, Asia’s Premier Electronic Dance Music (EDM) platform. 

Sunburn Holi Weekend 2026 to bring Holi hues and high energy beats with KSHMR’s 5-city tour.jpg

Sunburn Holi Weekend 2026 ft. KSHMR will kick off in Mumbai on March 3rd, 2026, featuring a special performance by DJ Chetas, followed by Chennai on March 4th, 2026, Bengaluru on March 6th, 2026, Bhubaneswar on March 7th, 2026 and Hyderabad on March 8th, 2026. The tour marks a significant milestone with KSHMR making his debut performance in Bhubaneswar, bringing his globally acclaimed experience to the city for the very first time. Tickets are available exclusively on BookMyShow, India’s leading entertainment destination.

Niles Hollowell-Dhar, better known as KSHMR, rose from producing hip-hop and pop hits, including anthems ‘Like A G6’, to becoming one of dance music’s most celebrated figures with chart-topping tracks including ‘Secrets’ with Tiësto and ‘Kids’ featuring MKLA. His hits also include ‘Bad’, ‘My Best Life’ and ‘Power’. With 10 Beatport #1s, DJ Mag’s Best Live Act award, his own Dharma Worldwide label and the influential Sounds of KSHMR packs, KSHMR continues to shape global music and headline the world’s biggest stages.

A long-standing favourite with fans in India, KSHMR’s association with Sunburn runs deep, also creating the Sunburn Festival 2024 anthem with OTIOT ft. KEL titled ‘Khoye Yahaan’. He has played a defining role in shaping the evolution of electronic music culture in India. His shows are known for their immersive storytelling, emotional depth and cinematic scale, transforming stages into experiences that go far beyond music.

Talking about the Sunburn Holi Weekend, KSHMR commented,

“India has shaped my music in more ways than people realise, so coming for Sunburn Holi Weekend feels especially full-circle. Holi is a festival that celebrates colour, rhythm and shared emotion – the same elements that run through my sound. Taking this experience across five cities allows me to express that connection more deeply and I’m excited to celebrate this with fans through my music.”

Karan Singh, CEO, Sunburn, added,

“Over the years, Sunburn Holi Weekend has evolved into a marker on the cultural calendar for music lovers across India – a time when audiences come together to celebrate sound, colour and shared experiences. 2026 is no different and bringing KSHMR into this moment feels especially organic. His music carries a rare balance of global electronic sensibilities and deeply rooted Indian influences, making him a natural fit for a festival as expressive and spirited as Holi. This five-city tour reflects both the scale of anticipation around Sunburn Holi Weekend and our continued intent to take meaningful, world-class electronic music experiences to audiences across the country. It is these thoughtfully curated moments, where music, culture and emotion intersect, that continue to define what Sunburn stands for.”

KSHMR stands apart as an artist who bridges worlds. A former member of the pop-EDM duo The Cataracs, he broke out as a solo artist in 2014 and rapidly became a global festival mainstay. As the founder of Dharma Worldwide, a sub-label under Spinnin’ Records, he has not only built a distinctive sonic universe for himself but has also championed a new generation of artists worldwide. Regularly ranked among the DJ Mag Top 100 DJs, KSHMR continues to command global stages including Tomorrowland, Ultra Music Festival and Electric Daisy Carnival.

In India, his influence runs even deeper. KSHMR has consistently incorporated Indian sounds, themes and narratives into his music, forging an emotional connection with fans across generations. His collaborations with renowned Indian artists such as DIVINE and Raja Kumari have further cemented his place in the country’s contemporary music landscape, making each of his performances feel both global in scale and deeply personal in spirit.

Known for his deep-rooted connection with Indian audiences and a sound that seamlessly blends cinematic orchestration, big-room EDM and Indian classical influences, KSHMR’s return promises a powerful celebration of music, culture and colour. 

Tuborg Zero Packaged Drinking Water Sunburn Holi Weekend 2026 ft. KSHMR is presented by Rupay and driven by Hyundai, in association with Beardo, Electrorush and Bloom.

7, Feb 2026
Manoj Pahwa & Kumud Mishra Engage Media at Kolkata Trailer Screening

Film actors Manoj Pahwa and Kumud Mishra interact with the media in Kolkata during the special trailer screening of their upcoming film ASSI

Kolkata, Feb 07: Actors Manoj Pahwa and Kumud Mishra arrived in Kolkata today to attend a special media preview of the trailer of their upcoming film ASSI.

Pic 1 (4)

The closed-door trailer screening was held at SSR Globe Cinema, where journalists from Kolkata were invited for an exclusive viewing.

Following the screening, the film’s team engaged in an in-depth interaction with the media at Polo Floatel Hotel.

On this occasion, the makers described ASSI as a film that goes beyond being just an issue-based story. It is an experience that continues to resonate with the audience even after the film ends. A fast-paced investigative thriller that unfolds with strong dramatic elements, ASSI keeps viewers engaged till the very end—without preaching, but by posing powerful questions.

Speaking about their respective roles and the film’s sensitive treatment, Manoj Pahwa and Kumud Mishra emphasized that ASSI does not sensationalize incidents. Instead, it explores society, mindsets, and the psychological impact such events leave on people’s lives. The film draws its strength from its compelling characters, courtroom drama, and gripping narrative pace.

The title ASSI is derived from the harsh reality of approximately 80 assault-related FIRs registered in the country every day, giving the film a deep and urgent relevance to contemporary times.

ASSI, releasing on 20 February, has been deliberately scheduled for a February release to reach college and university youth and to initiate an important conversation among them. As the film’s team stated, this is not just a film to be watched—it is a film to be shared, discussed, and reflected upon.

The film ASSI will release in cinemas across the country on 20 February.

6, Feb 2026
Shemaroo Premieres Original Web Series Dil Dhokha aur Desire This Valentine’s Season on ShemarooMe

Mumbai, Feb 6: Shemaroo Entertainment is set to premiere its latest original web series, Dil Dhokha aur Desire, exclusively on ShemarooMe from 12th February 2026. Starring Akanksha Chamola, Kunwar Amar, and Ali Hasan, the series marks a significant step in Shemaroo’s strategy to strengthen its OTT platform through original storytelling.

Saurabh Srivastava_

Dil Dhokha aur Desire delves into a complex narrative of romance, power, and betrayal. The story follows Malini (Akanksha Chamola), Shuarya (Kunwar Amar), and Pratap (Ali Hasan), whose intertwined lives spiral into a volatile triangle of attraction, control, and dangerous choices. Exploring love as both redemption and destruction, the series caters to audiences seeking emotionally charged and layered storytelling.

Saurabh Srivastava, Chief Operating Officer, Digital Business – Shemaroo Entertainment Ltd., commented,

“Originals give us the ability to define our voice more clearly. They allow the platform to shape viewing behaviour with greater intent, encouraging repeat engagement, sharper audience profiling, and long-term brand recall. Our focus remains on delivering compelling narratives that enhance viewer engagement and strengthen ShemarooMe’s position in the OTT ecosystem.”

Dil Dhokha aur Desire is part of ShemarooMe’s broader strategy to transition from content curation to creation, building distinctive, platform-led IPs that resonate with contemporary audiences. With a strong ensemble cast and a gripping storyline, the series is expected to capture viewer attention during the Valentine’s season and beyond.