Category Archives: Entertainment

Prime Video Unveils ‘The Traitors’: Karan Johar Hosts India’s Fiercest Reality Thriller Premiering June 12

Imagine working alongside your friends, colleagues or neighbours’ you laugh with, plan with, even trust — only to discover one of them is secretly plotting your downfall. Welcome to The Traitors, Prime Video’s upcoming new reality series, premiering June 12, with new episodes every Thursday at 8 PM.

An Indian adaptation of the smash-hit global phenomenon that’s won BAFTAs, Emmys, and broken friendships in over 30 countries is now landing in India. Hosted by the ever-charismatic Karan Johar, this cutthroat game of dhokha promises sass, suspense, and mind games like never before.

HOW THE GAME WORKS
20 players come together in a majestic palace — but among them lurk secret traitors chosen by the host himself. Their mission? To sabotage and eliminate the Innocents one by one, all while keeping their identities hidden.

● By day, the group completes missions to build a massive prize pot

● By night, the Traitors strike in secret, “murdering” an Innocent

● Each episode culminates in a tense Round Table (Think Mafia) where everyone votes out a suspected Traitor — but are they making the right call, or playing into the enemy’s hands?

If the Innocents unmask all the Traitors, they share the prize. But if even one Traitor survives, that player walks away with it all.

WHY THIS IS NOT YOUR TYPICAL REALITY SHOW
This isn’t about physical strength or raw talent — it’s a battle of instincts, wit, nerve, and how good one is at deception. Every smile could be a lie, every alliance a trap. The most dangerous weapon isn’t strategy — it’s trust.

WHY YOU CAN’T MISS IT
Already a global sensation, The Traitors has captivated audiences worldwide with its razor-sharp gameplay, shocking twists, and addictive storytelling. The Indian edition takes it up several notches — think full-celebrity cast, palace intrigue, stunning visuals, explosive secrets, and Karan Johar’s signature flair leading the game.

Get ready for intense drama and fights as friendships shatter and tempers flare. Loyalties will shift, alliances will crumble, and the tension will explode both on and off screen. It’s more than a reality show — it’s a pulse-pounding thriller where betrayal is the only way to survive.

Prepare for nail-biting suspense, endless speculation, and conversations that won’t stop. This June, experience reality entertainment like never before. Because in The Traitors, trusting the wrong person could cost you everything. Produced by BBC Studios India Productions, The Traitors is set to premiere exclusively on Prime Video from June 12, with new episodes every Thursday at 8 PM.

The Journey of ‘Metro…in dino’ has officially begun with the release of the song teaser for ‘Zamaana Lage’

India, 26th May, 2025: The teaser of ‘Zamaana Lage’ — the first song from ‘Metro…in dino’ — introduces us to a world of modern love and relationships that’s as vibrant as it is familiar. The complete song will be released on 28th May as the first track of the film’s album.

After ‘Life in a… Metro” and ‘Ludo’, ‘Metro…In Dino’ is the final chapter of Anurag Basu’s trilogy of hyperlinked cinema. Backed by producer Bhushan Kumar, the film weaves together a colourful, melody-soaked narrative of stories that reintroduces us to life in the metropolitan cities of India.

‘Zamaana Lage’ sees the return of the magical collaboration between composer Pritam and Anurag Basu — a duo known for creating chartbusters that linger long after the credits roll. This soulful track is brought to life by the evocative vocals of Arijit Singh and Shashwat Singh, who lend emotional depth and modern appeal to the song. Built around Indian poet Qaisar Ul Jafri’s poignant line “Tumhaare sheher ka mausam bada suhana lage,” ‘Zamaana Lage’ brings the timeless ghazal form into a modern soundscape for a new generation of listeners. With additional lyrics contributed by Sandeep Shrivastava, further enriching the composition.

Music director Pritam Chakraborty adds, “With Qaisar Ul Jafri’s timeless poetry, we wanted to revive the ghazal as a form — not as nostalgia, but as something emotionally alive and relevant today, and bring it into the mainstream. With its rich history and timeless depth, we felt it doesn’t always have to live in a classical soundscape. A ghazal can be pop — it can be modern in sound and structure, while still holding on to its poetic soul. That’s what we’ve tried to do with this song: reimagine the ghazal for today’s generation.”

In a world driven by speed and instant gratification, ‘Zamaana Lage’ is a rare pause — a poetic moment that bridges generations.

The song teaser features an impressive cast — Anupam Kher, Pankaj Tripathi, Konkona Sen Sharma, Aditya Roy Kapur, Sara Ali Khan, Fatima Sana Shaikh, Ali Fazal, Neena Gupta and Saswata Chatterjee— giving us the first look at these interconnected characters and the emotional upheavals of modern love that bind them.

The teaser is now live – dive into the world of ‘Metro…In Dino’ with the melody of ‘Zamaana Lage’.

Gulshan Kumar & T-Series presents, in association with Anurag Basu Productions Pvt. Ltd., ‘Metro…in dino’ Directed by Anurag Basu, with music composed by Pritam, and produced by Bhushan Kumar, Krishan Kumar, Anurag Basu, and Taani Basu, watch your own story in cinemas on 4th July, 2025.

Suniel Shetty, Deepak Dhar & Aruna Daryanani Spark Conversation on OTT’s New Wave of Storytelling at Goafest 2025

Goa, India- 23 May 2025- Amazon MX Player, Amazon’s free streaming service took center stage on Day 2 of Goafest 2025 with an engaging fireside session titled ‘IGNITE THE NEXT: From Action and Adrenaline to Social Experiments.’ Moderated by Aruna Daryanani, Director of Amazon MX Player, the session featured an insightful conversation between Bollywood icon Suniel Shetty and content innovator Deepak Dhar, Founder & Group CEO, Banijay Asia and Endemol Shine India. Together, they delved into how bold storytelling, genre-bending formats, and the rise of digital platforms are revolutionising how content is crafted and consumed across India.

The session spotlighted the much-anticipated digital hit Hunter, a high-octane thriller headlined by Suniel Shetty that returns as part of Amazon MX Player’s Prime Day content line-up. From the evolution of his character ACP Vikram in the upcoming season to the series’ widespread fanbase across age groups, he discussed the adrenaline and preparation that contributed to the show’s success. He also addressed advertisers’ concerns about action thrillers not being “brand-safe.” Meanwhile, Deepak Dhar shed light on Rise and Fall, Amazon MX Player’s upcoming festive release – a sharp, social experiment-style reality show where contestants navigate shifting power dynamics. Under-scoring Banijay’s legacy of innovation, Dhar emphasised that Indian audiences are now more open to experimental formats and nuanced narratives, with streaming services like Amazon MX Player providing the perfect stage.

Speaking about bringing innovative storytelling to the forefront, Aruna Daryanani, Director, Amazon MX Player, shared, “At Amazon MX Player, we’re igniting the next wave of storytelling in India — fresh, diverse, and deeply engaging. From edge-of-the-seat thrillers like Hunter to disruptive formats like Rise and Fall, our commitment is simple: to entertain India for free, while offering brands meaningful and effective ways to connect with audiences.”

Suniel Shetty reflects on Hunter and how OTT has unlocked deeper, more layered storytelling, sharing, “With Hunter, I found more than just adrenaline-pumping action. It’s a story with heart, depth, and real emotional stakes. OTT platforms give us the freedom to break away from the usual clichés and bring out characters and stories in their rawest, most authentic form. Today’s viewers are demanding, they look for honesty in storytelling, and that’s what Hunter delivers.”

Sharing his vision behind the bold format of Rise and Fall, Deepak Dhar, Founder & Group CEO Banijay Asia & EndemolShine India, added, “We set out to create more than just a typical game show with Rise and Fall. This show is a sharp, insightful reflection of society’s power dynamics and shifting relationships. It goes beyond entertainment to explore how strategy, influence, and human behaviour intersect in real time, making it compelling and thought-provoking for viewers and brands alike. We are stoked to partner with Amazon MX Player to bring this bold, raw format to audiences nationwide.”

With this fireside chat at Goafest 2025, Amazon MX Player reinforced its commitment to pushing the envelope in Indian content creation, offering stories that are as disruptive as they are relatable.

Ahead of Monaco GP, Witness the F1 Thrill Beyond Race Day with These Unmissable Stories

What a ride the Romagna GP was, with Max Verstappen clinching yet another win! As all eyes turn to the iconic streets of Monte Carlo for the Monaco Grand Prix this Sunday, on May 25, the excitement around Formula 1 is at full throttle. This weekend promises speed, strategy, and spectacle at the legendary Circuit de Monaco. But the pulse of Formula 1 doesn’t have to fade when the engines quiet down. Whether you’re into behind-the-scenes drama or insightful deep dives into the sport, we have rounded up a list of the best audiobooks and films that capture the intensity and allure of Formula 1, so you can keep the adrenaline flowing even off the grid.

TO LISTEN

The Mechanic

If you think you’ve seen every side of Formula 1, The Mechanic will surprise you, but in the best way! Authored and read by former McLaren mechanic Marc ‘Elvis’ Priestley himself, this audiobook takes you deep into the high-stakes world behind the garage doors of Formula 1. Beyond the glitz of the podium, he shares what really goes on in the pit lane – from wild celebrations on yachts to high-tension rivalries and the relentless obsession it takes to chase victory. It’s fast-paced, fun, and full of jaw-dropping stories that show just how much heart (and chaos) fuels a winning team.

Inside F1

Veteran motorsport journalist Lee McKenzie pulls back the curtain on two decades spent inside the paddock, offering a rare insider’s view of Formula 1. Featuring her chats with legends like Schumacher, Hamilton, and Vettel to recounting pivotal moments and headline-making crashes, Lee’s accounts are packed with the adrenaline and emotion that defines the sport, giving you a ringside seat to the lives and careers of F1’s biggest stars. Honest, insightful, and deeply personal – for anyone who lives and breathes F1, this one’s a podium-topper.

Inside Mercedes F1

With unprecedented access to the Mercedes-AMG PETRONAS F1 Team during the dramatic 2023 and 2024 seasons, writer and narrator Matt Whyman takes you into the inner sanctum of a once-dominant team fighting to reclaim its throne. When you tune in, you will follow legends like Lewis Hamilton, rising star George Russell, and team boss Toto Wolff as they navigate through triumphs, setbacks, and the unwavering hunger to stay at the front.

Grand Prix

Narrated by motorsports journalist and insider Will Buxton, Grand Prix traces Formula 1’s post-war origins to today’s marvels. Whether you’re obsessed with Verstappen vs Hamilton or curious about how teams shave off milliseconds in the pit lane, this one is packed with compelling history. Will Buxton’s passion makes even the technical bits easy to understand for both die-hard fans and newer converts. It’s an unmissable listen and you must tune in – once you start, it’s tough to pause!

TO WATCH

Ford v Ferrari

For F1 fans and petrolheads alike, this film is a thrilling drama that goes beyond the racetrack. The film follows the intense battle between Ford and Ferrari at the 1966 24 Hours of Le Mans, as legends Carroll Shelby (Matt Damon) and hot-tempered driver Ken Miles (Christian Bale) push themselves to the edge in a bid to beat Ferrari’s dominance. With their expertise and skills, they work tirelessly to develop the Ford GT40, a car that could finally take down Ferrari’s long-standing superiority. With brilliant authentic racing sequences, it offers a behind-the-scenes look at the fierce competition that defined an era in motorsports – an absolute must-watch for motorsport lovers.

Rush

Few rivalries in F1 history are as legendary as that between the flamboyant British daredevil James Hunt (Chris Hemsworth) and the meticulous Austrian genius Niki Lauda (Daniel Brühl), and this film captures it in all its intensity. Set during the high-stakes 1976 season, it dives deep into the personal grit, fierce ambition, and contrasting philosophies that drove these two legends, and nearly even destroyed them. With spectacular race sequences and an emotional undercurrent of respect between rivals, Rush captures the dangerous beauty of F1 at its peak.

Senna

The documentary tracks the meteoric rise and tragic fall of Ayrton Senna, one of F1’s most revered icons. It captures his intense rivalry with teammate Alain Prost at McLaren, their controversial clashes, and Senna’s quest for the world championship, with each race pushing the limits of skill and determination. It also highlights the political struggles within F1, the evolving technology of the sport, and his final, fateful days leading up to his death at the San Marino Grand Prix. It is a must-watch for any F1 fan eager to relive the highs and lows of one of motorsport’s greatest icons.

Coming Soon: F1

This film hits the big screen this June with Brad Pitt starring as Sonny Hayes, a racing legend from the ’90s whose career was cut short by a devastating crash. Decades later, he’s lured back into the sport to help revive a struggling Formula 1 team and finds himself sharing the track with a fearless young rookie, played by Damson Idris. What follows is a high-stakes ride through rivalry, redemption, and the relentless pace of the sport. Backed by real F1 race footage and champion Lewis Hamilton as producer, this film is as close as it gets to being on the grid.

Ammy Virk, Sargun Mehta & Nimrat Khaira to Set the Stage on Fire at Spectrum@Metro

Noida, 22nd May 2025: Spectrum@Metro, Sec-75 Noida, is all set to light up the evening with a high-voltage Musical Night on Saturday, 24th May from 6:00 PM onwards. The highlight of the evening will be the star cast of the much-awaited Punjabi comedy Saunkan Saunkanay 2, including Ammy Virk, Sargun Mehta, and Nimrat Khaira, who will be present to meet and greet fans.

The night promises a complete entertainment package with live performances by Hommie Dilliwala and RTIST91, along with a vibrant presence of popular radio personalities RJ Kamby and RJ Kavneet, adding energy and excitement to the celebrations.

The event is open to all, offering visitors a perfect blend of music, celebrity interaction, and vibrant ambience at one of Noida’s most buzzing destinations.

Rashmi Gupta Reveals Her Family’s Unexpected Reaction to Her Role in Rishto Se Bandhi Gauri: When you get married, we won’t…

When an actor plays their role so well that their own family starts teasing them, you know they’ve nailed it! That’s exactly what’s happening with Rashmi Gupta, who plays the cunning Mahuwa in Sun Neo’s show Rishto Se Bandi Gauri. She has taken the vamp role to such heights that her loved ones can’t help but tease her about it.

Talking about her character’s current track, she says, “Mahuwa has created chaos in the house. She is shown as a big enemy of the Bundela family and is always stirring up some drama inside the house. But since it’s a daily show, every villain gets their moment, and if she wins too easily, it won’t be fun for the viewers either. Now that Virendra has come back, it will be interesting to see whether he returned on his own or someone brought him back—this mystery will unfold soon. For now, all the doubts and blame are being pointed toward Mahuwa , but honestly, I’m enjoying this role.

Talking about her journey and how her family reacts to her on-screen avatar, Rashmi shares with a laugh, “Right now, I’m shown as the full-fledged vamp of the show—so negative that even my own family jokingly says, ‘When you get married, we won’t show this serial to your in-laws, you might break their house too.’ So yes, I even get to hear such comments, but I take it all sportingly because playing Mahuwa is such an exciting and intense experience for me.”

Rishto Se Bandhi Gauri tells the inspiring story of Gauri, a brave and compassionate young woman who, after being forced into an unwanted marriage with the Bundela family, decides to take control of her own fate with unwavering courage and belief. Starring Eshaa Pathak, Savi Thakur, and Swati Shah, Rishto Se Bandhi Gauri airs every day at 8:30 PM on Sun Neo.

Why Love Feels So Complicated in the Modern Age: Srishti Garg, Hamza Syed, Chandni Bhabhda, and Expert Kusha Bharadwaj Break It Down

Swipe culture, mixed signals, and fast-evolving labels— today’s dating landscape is messy, unpredictable, and emotionally exhausting. In this raw and engaging episode of The Healing Circle, hosted by Janice Sequeira and powered by coto, an emotional wellness platform, popular digital creators like Srishti Garg, Hamza Syed aka ‘The Green Flag Guy’, and creator and mimicry actor Chandni Bhabhda, along with Tarot Therapist Kusha Bharadwaj came together to discuss the chaos of modern romance. The conversation dives into the unrealistic expectations we place on each other and how emotional labels, social media, and shifting norms are reshaping the way we connect. With insight, humor, and raw honesty, the guests reflect on why finding love feels harder than ever and what it takes to build meaningful relationships.

In the 8th episode of the show, the guests go beyond dating buzzwords like breadcrumbing, catfishing, and nano-ships to explore the emotional undercurrents shaping today’s relationships. They discuss how gaslighting, avoidant personalities, and the lingering impact of childhood or generational trauma often shape how we love—or struggle to. The conversation also touches on gender roles, emotional responsibility, and how men and women in particular, may develop emotional walls due to life experiences. Gen Z’s evolving dating vocabulary—terms like “Situationship”—mirrors this complexity, revealing a generation craving connection but often overwhelmed by confusion. From narcissistic patterns and ghosting to blurred boundaries and low self-worth, this episode holds up a mirror to modern romance—and reminds us that real healing begins with self-awareness and emotional honesty.

Srishti Garg, a popular Gen Z digital creator, reflected on the emotional layers behind vulnerability and the courage it takes to truly feel, especially for Gen Z. She shared, “Our generation craves connection but is terrified of feeling too much. We swipe, scroll, and detach—hoping to stay in control—but the truth is, vulnerability is where the magic happens. You can’t feel love without also risking the ache that might come with it.” She went on to emphasize that embracing this emotional openness is essential for building authentic relationships. “When we allow ourselves to be vulnerable, we move beyond the situationships and soft-launches into something real. That’s when we open the door to deeper, more meaningful connections—and real healing. In my own relationship, I feel loved and cherished and I believe women are truly happy when they are the ones being loved more.”

Hamza Syed, Digital creator and comedian, offered a brutally honest perspective on the emotional complexities both men and women face in modern relationships. He shared, “Men don’t talk about what they want. Women overthink what they deserve. And somewhere in the middle, we’re all messing it up.” Reflecting on his personal journey, Hamza added, “I thought I was ready for love, but I was just lonely. There’s a difference.” He called out dating trends like ghosting and breadcrumbing, saying, “We’ve normalized avoiding discomfort, but real courage is having difficult conversations instead of disappearing.” Hamza also noted changing gender dynamics, “Women chase too, and that shifts the whole game.” He connected these patterns to generational trauma, revealing, “Growing up, my relationship with my dad was distant, which taught me to avoid emotional conversations. Healing has been key to breaking cycles and building healthier relationships.”

Chandni Bhabhda opened up about her personal experience with gaslighting and judgment in relationships. She shared, “I was once told by a guy that I was ‘too loud’—like my voice or presence was a problem. Another time, someone implied I wasn’t ‘hot enough.’ Those kinds of comments stuck with me for a long time,”. We end up comparing ourselves to others and seeking validation in all the wrong places.” She emphasized the importance of working on self-love and self-awareness. “The key is to stop chasing external approval and instead learn to accept and value yourself first. Only when you’re true to who you are can you form real, meaningful relationships with others.”

Kusha Bharadwaj, Tarot therapist, spoke about recognizing our emotional patterns in dating and understanding self-worth. She explained, “We attract what we feel worthy of. If we operate from a place of lack, we’ll keep finding people who confirm that lack.” She emphasized the importance of emotional clarity: “If someone’s presence makes you question your worth, that’s not love—it’s a signal to pause.” On dating, she added, “It often triggers old wounds like fear and rejection, but that’s where healing begins. Understanding your emotional patterns empowers you to choose love aligned with who you are.”

The Healing Circle, powered by coto, continues to provide expert insights into emotional wellness, relationships, mental health, and digital wellbeing. The show is exclusively available on Janice Sequeira’s YouTube channel, with new episodes every Tuesday and Friday.

“You develop bonds with co-actors and crew that go beyond work,” Mihir Ahuja reflects on his time filming Amazon MX Player’s Pyar, Paisa, Profit

Mumbai- India, 21 May 2025: Amazon’s free streaming service, Amazon MX Player’s has unveiled its latest youth-centric drama, Pyar, Paisa, and Profit, and it’s already turning heads for its sharp writing and relatable themes. Based on Durjoy Dutta’s popular novel Now That You’re Rich, Let’s Fall in Love, the series is directed by Prashant Singh and centers around Abhijit (Mihir Ahuja) a sharp, idealistic young man from Delhi who finds himself navigating the high-pressure corporate world of Mumbai. Set against the backdrop of ambition, emotional entanglements, and moral crossroads, the series delivers an honest, heartfelt portrayal of today’s generation trying to strike a balance between dreams, relationships, and reality. Alongside Mihir Ahuja, the series boasts a dynamic ensemble featuring RJ Mahvash, Pratik Yadav, Shivangi Khedkar, Nitish Sharma, and Naman Upadhyaya, each bringing their unique spark to this high-stakes coming–of-age drama.

Reflecting on his time on set, Mihir Ahuja shared, “There are so many memories from the shoot that it’s honestly hard to choose just one. Being on set felt like being with family. You develop bonds with co-actors and crew that go beyond work— it becomes a second home. Every day brought something new, and we genuinely enjoyed every bit of it.”

Speaking about a moment that stood out, he added, “One scene that stayed with me is a flashback where Abhijit is teaching accounts to his friend. It’s such a tender, well-written scene that shows a vulnerable side of Abhijit you rarely get to see. And then, of course, all the scenes where the four of us were together were just unforgettable. We were always up to some mischief, constantly laughing and pulling each other’s legs. I think Director Prashant really had his hands full with us on those days!”

Pyar, Paisa, Profit is now available for free exclusively on Amazon MX Player, available through its apps on mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.

Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film

May 21, 2025 – In a bold leap forward for AI-driven creativity in advertising, Wondrlab India has once again teamed up with the iconic summer brand DermiCool to unveil fully AI-generated advertisement. Brought alive in collaboration with AI creative agencies, The TopScout and Crushed Studios, this innovative film continues the brand’s momentum following the tremendous success of its previous ‘Garmi ki Pakad’ campaign.

Crafted by Wondrlab, a leading martech network, the new film reimagines the battle against ghamoriyan (prickly heat) through a dynamic, video game-inspired narrative. Set on a stylized battlefield, it features cool warriors taking down ghamoriya (prickly heat) causing heat monsters, symbolizing DermiCool’s powerful cooling action.

Kaushik Vedula, AVP-Marketing, DermiCool at Emami India, said, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation consumers we realized that we needed to adopt modern story telling formats while retaining the legacy we are proud of. DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking, while being more agile and efficient approach to creative development”

Amit Akali, Co-founder and CCO of Wondrlab, added,

“Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”

Gauri Gokarn, Content Lead at Wondrlab, shared,

“While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”

The AI-generated film is now live across all major digital platforms, marking a milestone in the evolution of tech-enabled storytelling in Indian advertising.

Cashify Teams Up with Gaurav Kapoor to Launch ‘Cashify Lie Hard’: A Comedy Show That Makes You Guess the Truth

India, 20th May 2025: Cashify, India’s leading recommerce brand, has partnered with stand-up artist Gaurav Kapoor to present a new comedy game show called Cashify presents ‘Lie Hard’. It will be an 8-episode comedy series where hilarious storytelling meets audience sleuthing. With a rotating cast of comedy heavyweights like Anubhav Bassi, Harsh Gujral, Gaurav Gupta, Ravi Gupta, Gurleen Pannu and more, the series promises unexpected twists, straight-faced lies, and sharp, unscripted laughs.

This innovative format puts comedians in the spotlight with two rounds and a winner’s finale. In each round, they share a few personal stories. Only one is true, and the rest are total bluffs. The challenge? Make every story sound real. Fellow comics try to guess the truth, and the audience votes live. Then comes the twist: the Cashify Round, where the audience doesn’t just judge, they win real cash.

Now streaming on Gaurav Kapoor’s YouTube channel, Lie Hard brings a fresh format of comedy that blurs the line between storytelling and game show, with new episodes dropping every two weeks.

Adding his perspective, Nakul Kumar, Co-founder & CMO, Cashify, said, “We’ve always loved doing things a little differently, and Lie Hard is exactly that. Just as Cashify is redefining how people sell their old phones—making it smarter, simpler, and more sustainable—this show brings a fresh and clever twist to comedy. It’s not just about entertainment, it’s about authenticity and creativity, which perfectly captures the spirit of our brand. Partnering with Gaurav and the killer lineup of comics felt like the perfect way to connect with our audiences while keeping our storytelling game strong.”

This collaboration is a strategic move by Cashify to deepen brand awareness and build top-of-mind recall across India. Gaurav Kapoor’s cross-generational appeal, reaching audiences aged 18 to 40, makes him a natural fit, aligning with Cashify’s mission to democratize tech ownership and reshape perceptions around pre-owned smartphones.

Lie Hard also signals a broader evolution in the brand’s marketing approach. From conventional campaigns to high-impact storytelling that builds emotional connection. It taps into the wit, originality, and creativity that not only define the show, but also mirror the values at the heart of Cashify’s recommerce journey.

Speaking about the collaboration, Gaurav Kapoor said, “I’ve always wanted to do something this wild, and Lie Hard nails it. It’s fun, clever, and keeps you guessing all the time. Smart stories, sharper comics, and the thrill of not knowing what’s true keep you hooked. Teaming up with Cashify made it even better. They got the vibe, backed the madness, and gave us the creative freedom to have fun with it. I’m sure people are going to love it.

All of the above is an absolute lie. I just thought about how I can run my YouTube channel with other people’s content. Cashify gave me a good deal and here we are with Lie Hard.”