9, Oct 2025
Amazon India and FITPASS Forge Industry-First Partnership to Revolutionise Fitness Access
India, 9th October, 2025: As India logs 2.4 billion “gym near me” searches a year twice the volume of 2022 FITPASS, leading fitness and wellness startup and largest fitness membership programme, has partnered with Amazon India to become the first subscription-based fitness service on the e-commerce giant’s platform. This strategic alliance, a year in the making, marks Amazon’s pioneering entry into subscription-based services in India, with fitness leading the way.
India is now the global diabetes capital (101 million cases) and the third-most obese nation; yet barely 5 % of the 900 million-strong working-age population holds any paid fitness subscription. Fragmented gym networks, opaque pricing, lack of personalised guidance, scant coverage in tier-2/3 towns and the absence of a single platform that unites exercise, nutrition and medical support keep millions on the sidelines. Physical inactivity now drives INR 3.6 lakh crore in preventable healthcare costs annually. However, with India’s youthful population 65 % under 35 year showing a growing interest in health and wellness, the market is poised to more-than-double to ₹37,700 crore by 2030—if only access can be fixed. This rising demand for accessible fitness solutions presents a vast market opportunity across the country.
That fix starts today. Amazon India’s collaboration introduces FITPASS’ full suite—unlimited access to 8,100+ gyms and studios nationwide, FITPASS PRO’s premium features, FITPASS Lite’s budget-friendly plans, personalised nutrition via FITFEAST, AI-powered FITCOACH, on-demand workouts on FITPASS TV, online doctor consultations and pharmacy benefits under the single FITPASS 360 membership, bought in one click on Amazon.
FITPASS 360 is India’s only inclusive membership that integrates fitness, custom nutrition planning, smart coaching, diagnostic services and on-demand medical consultations into one complete wellness ecosystem. By embedding the subscription inside Amazon’s 300-million-user marketplace, the partnership collapses every access barrier catalogued above: users purchase and activate FITPASS 360 instantly through Amazon, with seamless integration into the FITPASS mobile app.
Catering to a diverse demographic across India—from Tier 2 and 3 cities to urban centres—FITPASS bridges the gap between Bharat and India, offering comprehensive fitness solutions that resonate across the socio-economic spectrum. The moment a customer hits “Buy”, the membership auto-loads into the FITPASS app, turning the same phone that searched for “gym near me” into a personal wellness hub.
As the only provider to combine exercise, nutrition, coaching and consultations, FITPASS offers an inclusive programme designed to meet the needs of nearly 100 % of the Indian population. Amazon is strategically partnering with FITPASS in this high-potential segment to give customers everything they need for personal fitness and wellness. Consumer spending here keeps accelerating, and through Amazon, FITPASS is not just selling memberships—it is making fitness a realistic and achievable goal for millions of Indians.
“This partnership with Amazon represents a watershed moment in Indian fitness. After spending more than a year in strategic development, we’ve co-created a new category in fitness subscription – a first for Amazon in India. We’ve identified lack of access as a major obstacle to fitness in India; this is exactly what Amazon and FITPASS are solving together,” says Akshay Verma, Co-founder of FITPASS. “What’s particularly exciting is Amazon’s recognition of fitness membership as one of the fastest-growing wellness segments in the country, commanding an increasingly significant share of consumer expenditure. This partnership validates both the explosive growth potential of the fitness ecosystem and the shift towards subscription models in India. By combining our extensive fitness network with Amazon’s unparalleled reach and high-intent customer base, we’re pioneering a path that will inspire more players to invest in India’s burgeoning health consciousness,” he further added.
“Amazon India, with its expanding sports services range, is establishing itself as the one-stop destination for sports and fitness. The partnership with FITPASS marks a strategic step in expanding into India’s fitness subscription space.” said Karthik Subbarayappa, Director – Kitchen, Home Improvement & Sports, Amazon India.
Leveraging Amazon’s massive base of 300 million active users, the partnership also integrates with Prime benefits, offering EMI options, 24/7 support, and exclusive member benefits and rewards. Amazon’s advanced recommendation engine and high conversion rates will further connect FITPASS with fitness enthusiasts nationwide.
Globally, Amazon has redefined subscription services, starting with ‘Subscribe with Amazon’ in 2017, which featured brands like The Wall Street Journal and Dropbox. This partnership marks Amazon’s first foray into subscription-based fitness services in India, combining its global expertise with FITPASS’ robust network to create a new category tailored for the Indian market.
This landmark alliance comes at a crucial point, as India witnesses an unprecedented surge in health consciousness. With millions now demanding accessible fitness solutions, FITPASS and Amazon are not just meeting a market need—they’re fundamentally redefining how an entire nation pursues wellness, meeting the country’s growing demand for flexible fitness solutions.
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- By Neel Achary
6, Oct 2025
Senco Gold & Diamonds Unveils ‘Elements of Nature’ Campaign with Kiara Advani
Mumbai, October 6th, 2025: Senco Gold & Diamonds, India’s leading jewellery house known for its timeless artistry and trust, proudly presents its latest collection and campaign “Elements of Nature” featuring brand ambassador Kiara Advani.
A celebration of the earth’s most exquisite muse, Elements of Nature draws from the poetry of the natural world. From the graceful curve of a wave to the fiery brilliance of molten lava, from the sparkle of distant constellations to the delicate vines and blossoms of the forest each design transforms nature’s essence into breathtaking jewellery.
Senco’s master karigars, revered for their generational craftsmanship, have meticulously shaped these inspirations into creations in gold, diamonds, and polki. The result is a collection that mirrors nature’s strength and elegance while paying homage to its finest creation the women who wear them.
As the face of the campaign, Kiara Advani beautifully embodies the awe, elegance, and timeless grace that nature inspires, reflecting the artistry and detail that define Senco’s 85-year legacy.
Ms. Joita Sen, Director and Head of Marketing & Designs, Senco Gold & Diamonds, said: With ‘Elements of Nature,’ we wanted to tell a story that is as timeless as the earth itself. At Senco, we have always believed that jewellery is not just an ornament but a narrative and through this campaign, we bring alive the poetry of nature with the unmatched karigari of our artisans. Each design is a story of detail and devotion, reflecting the brand’s heritage of craftsmanship. As a brand, we have mastered the art of storytelling, and this collection is our way of weaving together inspiration, tradition, and modernity. Designed for the diverse brides of India, ‘Elements of Nature’ is not just for the wedding day, but for every celebration and auspicious moment of her journey. What makes Senco truly unique is our ability to offer exclusivity across a wide range of price points, ensuring every woman finds a piece that is aspirational, yet deeply personal.”
6, Oct 2025
Galaxy M17 5G with 50MP OIS Triple Camera, Slim & Durable Body to Launch This Week
GURUGRAM, India, October 6, 2025: Samsung is set to launch the Galaxy M17 5G on October 10, days after its predecessor – the Galaxy M16 5G – ran out of stock in India.
Designed for young consumers who are on-the-go, the Galaxy M17 5G comes with segment-leading 50MP OIS triple-camera system designed to capture blur-free photos and shake-free videos. The high-resolution primary sensor, paired with Optical Image Stabilization, reduces motion blur and counteracts shaky hands for crisp shots even in low light or when recording handheld video. The triple-lens setup gives users flexible framing for different scenes, while the phone’s AI enhancements intelligently optimize exposure, colour and focus for great results.
Galaxy M17 5G features segment’s best Corning® Gorilla® Glass Victus® protection combined with an IP54 rating for dust and splash resistance. Together these protections mean the Galaxy M17 5G is built to withstand common, real-world mishaps from accidental knocks to splashes, giving users added confidence in everyday environments.
The Galaxy M17 5G boasts a slim 7.5 mm profile giving it a premium, pocket-friendly feel with the build quality required for daily durability. Galaxy M17 5G’s 6.7″ Super AMOLED display provides unmatched content consumption experience.
For the first time in the M1x-series, Samsung is shipping native AI out of the box, powered by Circle to Search with Google and Gemini Live, bringing real-time visual conversations with AI to Galaxy users. Galaxy M17 5G will be available in two vibrant colours – Moonlight Silver and Sapphire Black.
With its premium features and future-ready performance, the Galaxy M17 5G will be redefining the mid-segment smartphone experience for Indian consumers.
6, Oct 2025
PP Jewellers by Pawan Gupta Launches its Sparkling Diwali Edit Collection
India, 6th october 2025: PP Jewellers by Pawan Gupta proudly presents its exclusive Diwali Edit Collection, designed to celebrate the festival of lights with timeless beauty and elegance. This special festive range combines classic craftsmanship with modern style, making it the perfect choice for festive gifting or self-indulgence. The collection features stunning diamond necklaces, dazzling jhumke, elegant earrings, delicate pendants, and exquisite rings that bring sparkle to every celebration. Each piece is thoughtfully designed to complement both traditional and contemporary outfits, making them a must-have for the season.
Adding a touch of colour and freshness, the collection also showcases vibrant coloured gemstones and graceful bracelets, bringing a unique charm to every look. This Diwali Edit celebrates not just adornment but also tradition, family, and moments of togetherness – making every occasion even more memorable.
26, Sep 2025
Masterpiece Matte liquid eyeliner charcoaler
This festive season, let your eyes do the talking with Max Factor’s Masterpiece Matte Liquid Eyeliner in Charcoal – a high-performance beauty essential designed for precision, intensity, and lasting impact. Crafted for bold, smudge-proof definition, this eyeliner delivers deep charcoal pigment in a striking matte finish, perfect for creating everything from sleek wings to dramatic festival looks. Its ultra-fine tip glides effortlessly across the lid, offering seamless control and accuracy with every stroke.
Whether you’re attending grand Diwali gatherings or intimate celebrations, the Masterpiece Matte Eyeliner ensures your eye makeup stays flawless from dusk till dawn. Its long-wear formula resists fading, flaking, and smudging—giving you confidence that shines as brightly as the festivities themselves. Elevate your beauty ritual and embrace the art of precision with Max Factor’s latest must-have.
25, Sep 2025
Forget Safe and Subtle, Nykaa Cosmetics Just Made Chrome Totally Desi and Absolutely Unmissable
Mumbai, 25th September 2025: This festive season, nykaa cosmetics is not playing it safe. They’re about colour, joy, self-expression, and unapologetically standing out. This year, Nykaa Cosmetics is turning all the shine up with its latest campaign for the Festive Chrome Collection, starring the Gen Z IT girl Rasha Thadani, Akshara Shiva Kumar, and a group of 10 models who are making chrome desi.
Called “Turn Up The Shine”, the film captures that crazy, candid energy of Indian celebrations. Forget poised, manicured perfection, this is about girl baraat energy in full swing. Imagine a colourful open-air truck, draped in festive décor, rolling through the city, while a diverse group of people dances, laughs, and grooves without a care. Rasha leads the charge, her eyes shimmering in holographic colour thanks to Nykaa Cosmetics’ Stardust Chrome Eye Pencil, lips shining with Ultra Silk Lipstick, and nails catching the light in playful, colour-shifting hues.
Every frame feels like a slice of real life, the excitement of picking that perfect outfit, the laughter shared with friends, the thrill of trying something bold for once. There’s tradition in the details, but also a whole lot of kitsch, mischief, and modern flair. What makes it even more special is the quiet celebration of diversity, because every shade of expression deserves to be part of the party.
Behind the camera, the campaign was brought to life by the holy trinity of cool, Sunetro Lahiri as Director, Rohan Shreshta on Statics, Riviera Lyn handling the glam makeup, Aastha Sharma styling the fits, and Rohit Bhatkar working his magic on hair.
At the heart of this collection is the Stardust Chrome Eye Pencil, long-lasting, waterproof, with a colour-shifting, holographic finish that’s as effortless to use as it is show-stopping. Building on the success of our OG Stardust Liquid Chrome Eyeliner launched last year which led the trend for bold, holographic eyes this collection expands the universe of daring, desi chrome looks. We’re also pushing two bold looks, Prism Pataka and Shimmer Sitara, perfect for every festive mood. Alongside these are the streak-free, light-reflecting Stardust Chrome Nail Polish, the ultra-pigmented and blendable 9-in-1 Eyeshadow Palette, and new Ultra Silk Lipsticks packed with Hyaluronic Acid and Vitamin E for rich, hydrated colour.
24, Sep 2025
Slide into a ‘World of Magic’ with Hettich’s wide range of Sliding Solutions
Mumbai, 24th September, 2025 — Hettich, one of the world’s leading manufacturers of furniture fittings, continues to set new benchmarks with their innovative German designs. Known for bringing magical interior solutions to modern living, the brand has been at the forefront of transforming homes with fittings that combine aesthetics, functionality, and comfort. Among its most celebrated innovations are their sliding systems, a category gaining rapid significance for their space-saving benefits, seamless usability, versatile adaptability and elegant appeal.
Hettich offers an expansive range of sliding solutions that cater to every kind of space and lifestyle. From top-running and bottom-running systems to room dividers, folding systems, special sliding applications, and thoughtfully designed wardrobe accessories, Hettich ensures there is a solution for every design need. These innovations redefine convenience while elevating the style and efficiency of interiors.
Hettich’s excellence is reflected not just in customer appreciation but also in global recognition. Its sliding solutions have been honoured with prestigious awards such as the Red Dot Design Award, Good Design Award, and iF Design Award. They reaffirm their position as products loved by customers and celebrated by experts worldwide.
Commenting on the category’s vision, Andre Eckholt, Managing Director, Hettich India, SAARC, Middle East & Africa, said: “At Hettich, we believe in creating magical interior solutions that go beyond functionality to truly transform spaces. Our award-winning sliding systems bring smooth, silent and seamless experience to every home, offering a solution for every lifestyle. With our latest campaign, we aim to showcase the magic of sliding systems and how they can redefine modern interiors.”
With its cutting-edge range of sliding systems, Hettich continues to bring innovation, functionality, and design excellence into homes worldwide. You can also experience the same first-hand with a touch-and-feel at Hettich Experience Centres and Hettich Exclusive Stores. Discover the magic for yourself in Hettich’s latest campaign video
22, Sep 2025
Flipkart Rings in 12th Big Billion Days With Grand Kick-Off
BENGALURU, 22nd September, 2025 – Flipkart, India’s homegrown e-commerce marketplace, officially kicked off the 12th edition of The Big Billion Days (TBBD) at its Bengaluru campus. The event marked the beginning of India’s most-awaited festive shopping event, with thousands of Flipsters gathering to celebrate the midnight countdown to early access.
During the kickoff celebrations, Flipkart Group CEO Kalyan Krishnamurthy set an ambitious tone for The Big Billion Days 2025, positioning it as a festival of scale and optimism. The company aims to serve a billion people this season, expecting 250–300 million unique visitors during the event and more than 350 million across the festive period — nearly double the IPL final’s viewership. Backed by 400,000 people across warehouses, fulfilment centres, and delivery networks, Flipkart will service 19,500 pin codes from 4,500 locations nationwide. With customer growth at a four-year high for Flipkart, he underscored that the success of this season will be defined by the collective momentum of its teams.
Pratik Shetty, Vice President, Growth & Marketing, Flipkart, shared his views at the much-awaited Flipkart TBBD ’25 kick-off event, “The Big Billion Days 2025 is shaping up to be our strongest yet. Early momentum is unmistakable – demand for high-value categories such as electronics and large appliances is up, with the recent GST slab rationalisation acting as a strong trigger for upgrades. What excites us equally is the surge in demand from Tier-2 and Tier-3 cities. This wave is driven by vernacular content, regional creators, and immersive formats that are breaking barriers of access and discovery – allowing consumers to confidently explore both value-driven and premium products.
Gen Z is fast becoming the pulse of festive shopping. A large percentage of our shoppers this season are under 25, and their engagement with live commerce, influencer-led showcases, and short-form video is shaping demand across categories. Gen Z is also leading the charts when it comes to on-app customer visits today, with September witnessing ~55% YoY growth in organic visits. Beauty, fashion, and home are emerging as breakout categories ahead of BBDTBBD this year, with premiumisation driving double-digit growth. The combination of regulatory tailwinds, digital-first discovery, and an increasingly young, aspirational shopper base is creating a festive season unlike any other – one that blends access, aspiration, and acceleration.”
The on-campus festivities set the tone for what may be Flipkart’s best The Big Billion Days to date, featuring leadership interactions, cultural showcases, and employee-led celebrations, reflecting Flipkart’s commitment to building momentum ahead of the event. A key highlight was the simultaneous flag-off of a Flipkart Wishmaster (delivery agents) rally across the country.
Flagged off by Hemant Badri, Senior VP & Head of Minutes, Supply Chain, Customer Experience & Re-Commerce, Flipkart Group, the Wishmaster rally encapsulates the company’s operational readiness and nationwide scale. “Every Big Billion Days steps up expectations – not just in customer sales, but in delivery of delight. This festive season, speed, precision, and reach are non-negotiable for us. For this very reason, we have built over 100 fulfillment centres and nearly 400 micro-fulfillment centres & Minutes delivery hubs across 19 cities. Our scale enables us to meet lakhs of orders with agility and deeper coverage. More importantly, we’re building all this inclusively – 20% of our supply chain workforce in our larger facilities (warehouses, fulfilment centers, etc.) this year are women. With infrastructure, intent, and inclusive teams, we are ready for what is set to be our best TBBD yet.”
Flipsters gather in large numbers in a range of ‘War Rooms’ which are witness to teams working round-the-clock to ensure seamless business continuity, performance monitoring, and customer support. This year, employee engagement focused on Flipkart’s TBBD being “timeless through the ages”, bringing together classic and new experiences.
To keep employees energised and connected, Flipkart has created a supportive ecosystem that includes classic and fresh to Flipkart food options – from the much-loved midnight snacking series to 24×7 food access, tuck shops, and 24×7 medical support with on-site doctors and ambulances.. Wellness remains a key focus for Flipkart, and TBBD Wellness this year is a perfect blend of classic wellness rituals like mandala art, sound and pranic healing. Fresh new experiences include flow zones, zentangle art, creative meditation and more. On-campus and online engagements such as quizzes, music and entertainment evenings, inter team challenges, and social contests will keep the buzz alive throughout the course of TBBD. This year, celebrations will also see new additions with epic milestones marked through real-time “OG moments” on the floor, and heartfelt wishes flowing in from Flipsters’ families.
In the run-up to and during TBBD, organisation-wide town halls and focused sessions ensured alignment and motivation. During these meetings, leaders remain visible and connected, amplifying wins, addressing challenges, and inspiring teams through daily huddles. From frontline delivery executives to supply chain teams, every Flipster is celebrated as part of the shared success journey.
In the spirit of festivities, Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, reflected on the buoyant consumer climate at the BBDTBBD 2025 kick-off event. “We are witnessing a strong revival in consumer sentiment, backed by policy reforms that simplify compliance and enhance transparency. The recent Next-Gen GST changes are already putting more disposable income in the hands of Indian households, fuelling optimism for consumption-led growth. As we step into the biggest festive week of the year, the mood is one of confidence and celebrations.
At Flipkart, we see this as more than just a business opportunity. For us, it is a moment of responsibility. Our supply chain now touches 21,000+ pin codes, supporting local manufacturing ecosystems & economies; our festive hiring has created over 2.2 lakh additional jobs; and our commitment to GST compliance and digital-first practices reflects our belief in building a sustainable and transparent marketplace. For us, The Big Billion Days is not just India’s largest shopping festival; it is a platform that amplifies opportunities for lakhs of sellers, MSMEs, artisans/weavers, small holder farmers, and local businesses, while showcasing the vibrancy and resilience of India’s digital economy.”
Early indicators point to one of the strongest TBBD editions in recent years. Categories such as fashion, beauty, mobiles, and wearables have already seen strong growth in the run up to the festive season, while appliances are also witnessing strong search intent. The refreshed Flipkart app interface is also driving discovery and engagement. Gen Z audiences are emerging as trendsetters, actively engaging with short-form video and live commerce, particularly in lifestyle and beauty. Tier 2 and 3 cities continue to show robust growth, with rising demand across premium and value segments. With its dual supply chain strategy, which includes traditional delivery and express service through Flipkart Minutes, Flipkart is well-positioned to meet the diverse needs of consumers this festive season.
This year’s The Big Billion Days is a testament to Flipkart’s ethos – precision in execution, celebration of people, creativity in engagement, and care at every step. Every Flipster, across functions and geographies, is recognised as an integral part of this journey, as the company comes together to deliver one of India’s biggest festive shopping experiences.
16, Sep 2025
Celebrate the Season of Lights with Avon’s Pre-Festive Glow Collection
The festive season with Avon’s exclusive pre-festive glow essentials designed to give your skin a radiant, luminous finish. Infused with nourishing ingredients and innovative formulas, Avon helps you achieve a healthy, natural glow that’s perfect for every celebration. With Avon, glowing skin is always in style this festive season.
Avon Anew Platinum Lift & Tighten Lifting Serum:
Avon unveils the Anew Platinum Lift & Tighten Lifting Serum, co-created with dermatologists and scientists for visibly firmer, smoother, and more contoured skin. Infused with Biopolymers for an instant lift and Protinol™ Technology for a dual collagen boost, it restores skin’s resilience and elasticity. Cruelty-free and suitable for all skin types, this creamy, fast-absorbing serum redefines at-home anti-aging.
Avon Anew Skin Renewal Power Cream:
Avon introduces the Anew Skin Renewal Power Cream, a high-performance anti-aging moisturizer powered by 10X Protinol™ and Niacinamide. Clinically designed to boost collagen, it helps reduce fine lines, improve firmness, and deeply hydrate for radiant, youthful-looking skin. With visible results from the very first use, this daily essential ensures a revitalized pre-festive glow.
Avon Radiance Maximising Tonic with Vitamin C & Glycolic Acid:
Avon presents the Anew Radiance Maximising Tonic, powered by Vitamin C and Glycolic Acid to refresh, renew and instantly brighten skin. This high-performance formula gently exfoliates, boosts radiance and helps smooth uneven texture for a luminous glow. A daily essential, it preps and energizes your skin making it festival-ready with every use.
Avon Naturals Lip Balm – Cherry:
Avon Naturals Lip Balm in Cherry, a nourishing balm that keeps lips soft, smooth and hydrated all day. With its delightful cherry flavor and easy-to-apply stick format, it adds a hint of freshness while locking in moisture. A pocket-friendly festive must-have it ensures your smile stays radiant through every celebration.
15, Sep 2025
Croma Celebrates Durga Puja with Flat 35 percentage discount
Guwahati, September 13, 2025 – Joining in the Durga Puja festive cheer, Croma, India’s leading omni-channel electronics retailer, launches the first leg of its much-awaited ‘Festival of Dreams’ campaign, unveiling a host of irresistible offers across electronics and home appliances.
Running from 12th to 22nd September, the festive offers are available across Assam, Meghalaya, West Bengal, Odisha, and Jharkhand Croma stores, giving customers the perfect opportunity to upgrade their homes and devices this Puja season. The campaign features cashback up to Rs 30,000 and attractive flat discounts across key categories to make festive shopping more affordable and convenient for every household. The GST relief is well-timed to give customers an additional 10% benefit on TV and AC categories. All of these offers together make this Puja look much brighter for Croma consumers.
Designed to offer both value and convenience, these limited-period deals are supported by easy EMI plans and massive exchange offers, encouraging customers to visit stores to buy and upgrade dream electronics in Croma Festival of reams with affordability at its very core.
“Durga Puja is a time of celebration, togetherness, and renewal. At Croma, we want to make this season even more special by enabling families to bring home the latest technologies at great value. With 36 stores across West Bengal, Odisha, North East and Jharkhand and our seamless online experience, we are committed to making this festive shopping journey a joyful celebration,” said a Croma spokesperson.
Whether you upgrading your entertainment setup with a brand-new smart TV, gifting a smartphone, or enhancing your kitchen with high-performance appliances, Croma’s festive deals ensures something for everyone.
