22, Nov 2025
Teen Bandar, the Leading Integrated Marketing Agency Wins Big at the 10th Shorty Impact Awards
Mumbai, Nov 22:– Teen Bandar, a full-service integrated marketing agency known for blending strategic insight, creative excellence, and data-driven execution, has earned global recognition at the 2025 Shorty Impact Awards for its work on the Bharat Jodo Nyay Yatra. The agency secured nominations across six major categories—Brand Voice, Government & Politics, Social Movement Campaign, Social Justice, Audio & Music, and Special Project.
Teen Bandar emerged as the winner in the Brand Voice category and also received the Audience Honour in Government & Politics, marking a moment of pride as the only Indian agency recognized at the event.
Held at The Belasco Theater in Los Angeles on November 18, 2025, the Shorty Impact Awards celebrate the world’s most effective purpose-driven digital work. Entries undergo rigorous evaluation by the Real Time Academy, comprising global industry leaders, who assess clarity of idea, execution quality, social impact, consistency, and innovation across digital and on-ground formats.
The Bharat Jodo Nyay Yatra a nationwide movement focused on unity and social equity followed the historic 2022–23 Bharat Jodo Yatra. The 2024 edition travelled 6,700 km in 67 days, from Manipur to Mumbai, spotlighting issues of economic and social justice and engaging with citizens across states. Teen Bandar shaped the Yatra’s real-time communication identity through impactful storytelling, a unified brand voice, and consistent daily content that connected the movement to audiences nationwide.
Reflecting on the achievement, Co-Founders Savio Joseph & Prashant Chari shared:
“Teen Bandar has been around for more than ten years, and this win means a lot to us and the dedicated team that executed this monumental task. The Bharat Jodo Yatra and Bharat Jodo Nyay Yatra were formidable projects, spanning the entire country. This campaign reaffirmed our belief that engaging and inspiring audiences through storytelling is central to what we do. Being recognized globally, and as the only Indian agency, makes this moment even more special.”
This recognition underscores Teen Bandar’s ability to bring clarity, emotion, and purpose to complex narratives. It further strengthens the agency’s partnerships and opens new opportunities with brands seeking powerful, story-driven communication.
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- By Neel Achary
21, Nov 2025
This Black Friday Transform Your Home with Haier’s Attractive Offers
Black Friday marks the most exciting shopping moment of the year, a time when unbeatable deals, big savings, and smart upgrades come together. As shoppers across the country look to bring home the best in innovation and value, Haier is introducing exclusive offers that make upgrading your home easier and more rewarding than ever.
This year, Haier India is unveiling special Black Friday deals from 21st November to 30th November across its range of stylish and high-performance appliances. From smart refrigerators and energy-efficient washing machines to premium LED TVs, air conditioners, microwave ovens, and robot vacuum cleaners – Haier blends advanced technology with sleek design to elevate every modern home.
To help consumers make the most of the Black Friday sale, Haier is extending its signature “Pay Re.1, Take Haier Home” offer, enabling customers to take home their preferred appliances by paying just Re.1 upfront and settling the balance through easy EMIs.
Shoppers can also enjoy extended warranties, EMI options of up to 18 months, monthly installments starting at just ₹994, and instant cashback of up to 25%, ensuring maximum value during the Black Friday rush.
Here’s a quick look at Haier’s Black Friday deals;
- Up to 25% Instant Cashback on select models
- Pay Re.1 and take your Haier appliance home with easy installments
- EMIs starting at just ₹994 for unmatched affordability
- Long-tenure EMI options up to 18 months for flexible payments
- Extended Warranty on select appliances for added peace of mind
Let Haier be a part of your Black Friday upgrade with offers that bring convenience, savings, and cutting-edge innovation straight to your home. With exclusive deals and flexible payment options, Haier ensures your Black Friday shopping is smarter, easier, and more rewarding than ever.
21, Nov 2025
BuyBuyCart Expands Digital Footprint with the Launch of Its Grocery Supermarket App
Nov 21: BuyBuyCart, one of India’s fastest-growing retail supermarket chains, is set to revolutionize everyday grocery shopping with the launch of its new mobile application, “BuyBuyCart Grocery in Minutes.” The app brings the full BuyBuyCart shopping experience to customers’ fingertips and is being rolled out across regions where the brand’s franchise stores operate.
Aimed at empowering traditional kirana stores impacted by the rise of quick-commerce platforms, BuyBuyCart is transforming local retailers into modern, tech-enabled smart kirana outlets. The app provides these stores with an integrated online platform to sell products seamlessly.
BuyBuyCart’s franchise supermarkets serve as both retail outlets and distribution centers. Leveraging geo-tagging technology, customers are automatically connected to the nearest store, ensuring fast access, super-local stock, and in-minute deliveries. Each outlet handles the entire order processing, guaranteeing freshness, quality, and real-time tracking.
Speaking about the launch, Ashish Pandey, Director & Co-Founder of BuyBuyCart, said;
“With the BuyBuyCart Grocery in Minutes app, we are uniting our franchise stores with a powerful digital platform, transforming India’s grocery shopping experience. This integration connects traditional kirana networks with online convenience while maintaining affordability. Our app follows a zero-commission, zero-delivery-fee model, just like our offline stores, empowering local entrepreneurs and enhancing customer convenience. Built especially for Tier 2 and Tier 3 cities, this initiative brings us closer to becoming India’s largest tech-enabled grocery network.”
The platform supports all major digital payments and currently offers attractive promo codes. Upcoming features include AI-driven recommendations, voice-assisted ordering, subscription plans, instant cashback, and enhanced loyalty programs.
Developed through in-house technological and operational investments, the app aligns with BuyBuyCart’s vision to become India’s No. 1 retail supermarket chain, targeting 1 million users and creating the country’s largest tech-based grocery network. This launch marks a major step toward supporting local startups, making grocery shopping more convenient and affordable, and delivering high-quality food products to every Indian home.
21, Nov 2025
Shri Shiv Mahapuran Katha Celebrates Four Days of Spiritual Success in Delhi
Shri Shiv Mahapuran Katha Reaches Halfway Mark, Four Days of Divine Success Celebrated in Delhi
New Delhi, Nov 21st: The sacred seven-day Shri Shiv Mahapuran Katha, being narrated by Param Pujya Kailashanand Giri Ji Maharaj, has reached its midpoint with the conclusion of the fourth day today. Commenced on 17th November at DD Ground, Paschim Vihar, the divine event has been drawing daily gatherings of over 3,000–4,000 devotees. The spiritually enriched ambience and theme-based décor have transformed the venue into a sanctified realm of devotion.
A day before the Katha, on 16th November, a grand Kalash Yatra was organised, with enthusiastic participation from more than 1,100 devotees, filling the area with devotional fervour.
Day 1 (17 November): The Katha commenced ceremoniously, welcoming over 3,000 devotees who gathered to partake in the devotional bliss.
Day 2 (18 November): Teachings on the Shiv Mahapuran began in earnest, accompanied by soulful live bhajans that elevated the spiritual atmosphere.
Day 3 (19 November): Two major episodes were highlighted:
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The heartfelt narration of Sati Katha, which deeply moved the devotees.
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The cultural depiction of the divine marriage of Lord Shiva and Goddess Parvati, filling the pandal with celebration and spiritual joy.
Additionally, a mesmerizing Nataraja Dance performance showcased the divine Tandava of Lord Shiva, receiving widespread admiration from the attendees.
Day 4 (20 November): The Katha delved further into Shiv Tattva, with continuous attendance of 3,000–4,000+ devotees daily, highlighting the profound spiritual influence of Swami Ji’s teachings.
Shri Naresh Kumar Airan, chief patron of the event, said,
“The first four days have displayed extraordinary devotion and spiritual energy. From the divine Kalash Yatra to the enactment of the divine wedding and the Nataraja dance every moment has been a blessing. As we move toward the final three days, the spiritual vibrations are growing even stronger.”
Shri Surendra Rautela, National President of Shri Kedarnath Temple, Delhi, added,
“The ocean of devotees arriving each day proves the enduring devotion to Lord Shiva in society. The divine teachings of Param Pujya Swami Ji have sanctified the environment with Shivmaya energy. This event fosters spiritual elevation, unity, and positive energy within the community.”
21, Nov 2025
Thomas Cook India & SOTC Unveil Europe Summer 2026 Holidays with Exclusive Experiences
Mumbai, Nov 21:- Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, have announced their Europe Summer 2026 Holidays. The portfolio offers group escorted tours with guaranteed departures, and the option to choose from premium, value or pocket-friendly tours meaningfully designed to delight a range of segments and price-points. Special early bird discounts of ₹70,000 per couple, are available on bookings made till, December 5, 2025. Additional offers include an exciting Holiday pe Holiday to a range of attractive locales or a free cruise!
The Companies have strategically grouped their European tours into 5 distinctive regions aimed at encouraging multiple visits; each journey revealing a new facet of Europe’s culture, cuisine and landscapes;
· Western Europe: France, Italy, Switzerland, Austria, Netherlands, Belgium
· Eastern Europe & Balkans: Germany, Czech Republic, Hungary, Poland, Croatia, Slovenia, Serbia, Bosnia & Herzegovina
· Scandinavia and Baltics: Finland, Sweden, Norway, Denmark
· Spain & Surrounds: Spain, Portugal and Morocco
· Mono-destinations: UK, Russia, Switzerland, Italy, Greece
1) Holiday Pe Holiday Free:;
o 4 Nights Balkans free on booking 14 Nights East European Extravaganza or Grand Tour of East Europe
o 4 Nights Morocco free on booking 11 Nights Highlights of Spain & Portugal or Best of Spain & Portugal
o 3 Nights French Riviera free on booking 7 Nights Swiss French Magic or Amazing Europe
o 3 Baltics free on booking 10 Nights Scenic Scandinavia or All of Scandinavia
2) Book a Europe Holiday, get a Cruise Free; 4 Nights Cunard Cruise (UK), 3/4 Nights Costa Cruise (Italy, Spain)
3) Additional offers; Up to ₹15,000 Instant Discount* with HDFC Bank Credit Cards & EASYEMI options
For customers seeking a personalized experience, customized holidays are available, tailored to individual preferences. With a focus on immersive experiences, exclusive destinations and authentic cuisine, Thomas Cook & SOTC’s Europe Tours are designed to deliver unbeatable differentiation and value.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited; said, “Europe continues to hold a timeless appeal for Indian consumers, and with our new Summer 2026 tours, we’ve focused on making it both attractive and affordable. We’ve strategically introduced 5 distinctive regions, inspiring Indians to explore Europe multiple times, and discover each regions uniquely different facets.
We believe that Europe is best experienced with Thomas Cook! And what truly sets us apart is our expertise in designing exceptional experiences courtesy of our extensive partnerships, insider access, and at unbeatable pricing.
To sweeten the deal, our attractive early bird discounts are aimed at inspiring early bookings and starting off the visa process to avoid last-minute stress.”
S.D. Nandakumar, President and Country Head Holidays and Corporate Tours, SOTC Travel Limited;said, “Our Europe Summer 2026 holidays reflect SOTC Travel’s focus on innovation, value, and customer delight. Every aspect of our portfolio, from the itineraries and inclusions to the tiered pricing, has been designed to appeal to today’s aspirational Indian consumer. Europe remains a key growth driver for us, and this launch intends to strengthen our leadership position – as a trusted travel expert, delivering exceptional experiences.”
21, Nov 2025
Myntra M-Now Celebrates its 1st Birthday with a Viral ‘Edible Billboard’ Activation
Mumbai, Nov 21:– In a groundbreaking marketing activation that blurred the lines between advertising and reality, Sociowash created India’s first fully edible billboard to celebrate Myntra M-Now’s 1st birthday. The 6-foot installation in Maxus mall, Borivali left consumers genuinely confused, unable to tell if they were looking at a billboard or something else entirely.
The activation tapped into the viral “Is it real or cake?” trend, turning passive viewers into active participants. Mall-goers stopped, stared, and gathered around the installation, apprehensive about what they were seeing. The deliberate ambiguity created exactly what the brand wanted: curiosity and conversation.
“We wanted to create a moment of pure disbelief,” said Raghav, Co-founder at Sociowash. “In an era where consumers scroll past thousands of ads daily, we needed to make them stop, question, and engage. The confusion on people’s faces when they realized this billboard was actually cake – that’s the kind of organic engagement that money can’t buy.”
Once the brave ones took the first taste and word spread, the activation exploded. Within 40 minutes, the entire 6-foot cake was gone, consumed by enthusiastic mall-goers who couldn’t resist being part of the moment.
“Offline activations are always challenging when you’re trying to pull off innovations. After the flying billboard and a few other ideas, this one was equally demanding. It needed much more than just getting the right people on board. Creating this huge cake was the biggest task, and after that came the constant “what if?” attitude. As we always say in these situations: 99 things can go wrong, and only one can go right, and that 1 is getting it done perfectly.”, added Shubham Chawla, Business Head.
The Celebration Continues;
As a part of its first birthday celebrations, the edible billboard perfectly captured what M-Now stands for – instant gratification. The installation disappeared almost as quickly as it went viral, with people sharing their disbelief and delight across social media. It proves that the best campaigns don’t just capture attention. They create confusion, curiosity, and conversation.
20, Nov 2025
Nissan India Rolls Out Nationwide Test Drive Carnival
Gurugram, Nov 20: Nissan Motor India is keeping the celebrations alive through the launch of its Test Drive Carnival, a pan-India initiative designed to sustain customer excitement and drive continued footfall to dealerships across the country. Nissan reported a robust October 2025, due to a strong festive demand for New Nissan Magnite during Navratri, Dussehra and Diwali, complemented by the positive impact of the GST rate reduction announced by the Government of India.
This campaign invites customers to experience the thrill of Nissan’s lineup, including the 5-Star GNCAP-rated New Nissan Magnite, while reinforcing the brand’s commitment to safety, innovation, and customer engagement. As part of its ongoing commitment to customer engagement, Nissan Motor India is inviting prospective buyers to get behind the wheel of the New Nissan Magnite, the brand’s flagship compact SUV, recently awarded a prestigious 5-Star safety rating by GNCAP. This initiative forms a key pillar of Nissan’s broader experiential marketing strategy, combining immersive test drive opportunities with on-ground activations to deepen customer connection and drive showroom momentum.
Throughout November, Nissan Motor India is transforming its dealerships into vibrant community hubs as part of its Test Drive Carnival. The initiative features festive-themed décor, interactive games, and live RJ events across 24 key cities, creating an immersive and celebratory atmosphere. Visitors can participate in engaging quizzes, win exciting giveaways, and meet their favourite radio personalities, all while experiencing the thrill of driving the 5-Star GNCAP-rated New Nissan Magnite. The campaign is designed to foster deeper customer engagement and bring the festive spirit to life at Nissan showrooms nationwide.
“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. “From its advanced safety features to dynamic performance and unmatched value, the Magnite exemplifies what it means to be consistent in its segment. We believe that once customers take the wheel, they’ll discover a driving experience that’s truly a class apart.”
The campaign is being elevated through a strategic 360-degree media approach, encompassing television, print, radio, digital, and social platforms. In 24 key cities, radio activations will feature engaging on-air mentions by RJs and exclusive live RJ interactions at Nissan dealerships, creating immersive touchpoints for listeners. Now’s the perfect time to visit your nearest Nissan dealership! Enjoy exciting offers and exclusive benefits on bookings made before 20th November.
And that’s not all even more exclusive deals are lined up right after!
Exclusive offers during the campaign;
To further enhance the excitement, Nissan dealerships are offering special benefits for customers who book during the campaign period:
Adding to its strong market momentum, the New Nissan Magnite recently earned a prestigious 5-Star Safety Rating in Global NCAP crash tests, reinforcing its reputation as one of the safest compact SUVs in its segment. Moreover, by extending the full GST benefit to customers, Nissan reduced prices on the New Nissan Magnite by up to ₹1 lakh, making the SUV even more accessible and value-driven. With the extended full GST benefit reducing prices by up to ₹1 lakh, and the launch of the KURO Special Edition in Metallic Grey, Nissan continues to excite customers nationwide with fresh offerings and innovation.
With its bold presence and expanding footprint across over 65 countries, the Made-in-India New Nissan Magnite continues to embody Nissan’s “One Car, One World” philosophy representing quality, innovation, and excellence from India to the world.
20, Nov 2025
Dreame Tech Launches Major Black Friday Discounts on Vacuums & Grooming Gear
New Delhi, , Nov 20: Black Friday is about to get seriously exciting. Dreame Technology, the global innovator behind some of India’s favourite robotic vacuums and home-cleaning powerhouses, is rolling out a blockbuster line-up of deals that are too good to miss. From 23rd November to 1st December, shoppers can grab Dreame’s bestselling robotic vacuums, wet-and-dry cleaners, cordless stick vacuums, and grooming products at prices that will make your inner deal-hunter very, very happy.
The Black Friday Sale goes live on Amazon India and at select Croma stores across 20+ cities, spanning major metros as well as key tier 1 and tier 2 markets. Dreame’s full range will be showcased across ‘Dreame Zones ‘at over 60+ Croma stores perfect for customers who want to touch, feel, and experience the technology before buying.
So, whether you’re planning that year-end home makeover, looking to impress guests over the holiday season, or choosing a smart gift for someone who loves hassle-free living. This is the sign you’ve been waiting for. Expect never-seen-before prices, easy EMI options, and premium tech designed to make daily life smoother, cleaner, and more convenient.
Experience the Future of Cleaning—Live at Croma’s ‘Dreame Zone;
Want to test a vaccum that navigates on its own? Drop by the Dreame Zone inside select Croma stores for hands-on demos. Shoppers can explore Dreame’s most advanced robotics, powerful cordless vacuums, grooming products, and more—because feeling the suction power IRL hits differently.
More Perks? Of Course. It’s Black Friday;
- 3 & 6-month No Cost EMI on select models
- 1-year warranty on all vacuum cleaners
- 2-year warranty on grooming devices
- Virtual demos for those who want expert guidance from home
- 165+ city service network, with pick-up & drop and on-site installation support
20, Nov 2025
Odisha Targets 11 GW Green Energy by 2030 with New Investments
Odisha Aims for 11 GW Green Energy by 2030, Announces Major Investments and Incentives at ASSOCHAM Eastern India Clean Energy Summit
Bhubaneswar, Nov 20: The Associated Chambers of Commerce and Industry of India (ASSOCHAM) today inaugurated the ‘Eastern India Clean Energy Summit’ with the theme ‘Powering Eastern India’s Net-Zero Transformation’ at Hotel Sivosti Premium in Bhubaneswar. The summit witnessed strong commitments from the Government of Odisha, outlining a clear roadmap for the state’s clean energy future.
The inaugural session was graced by senior government officials and industry leaders who underscored Odisha’s strategic push to become a clean energy hub.
In his address as the Chief Guest, Shri KanakVardhan Singh Deo, Hon’ble Deputy Chief Minister, Energy & Agriculture and Farmers’ Empowerment, Government of Odisha, declared that Odisha stands at a defining moment in its development journey. He elaborated on the state’s ambitious goals, stating,
“We aspire to have 11 GW green energy capacity by 2030 and to support industries to adopt green energy, we are adding huge capacity of Green Hydrogen and Green Ammonia in the state.”
Highlighting the government’s proactive steps, Shri Deo announced, “Recently our government approved 53 green energy projects of around 2000 MW worth Rs 13,422 crore.” On the popular PM Surya GharMuktBijliYojana, he revealed, “We are giving up to Rs 60,000 additional financial assistance per household above the Centre’s up to Rs 76,000,” with a target to cover 3 lakh households in the state. Addressing key challenges like land availability, he informed that alternative options like rail and canal-top solar projects are being considered.
Speaking at the inaugural session of the event Industry Minister Sampad Chandra Swain said that,
“Odisha is entering a new era of growth defined by clean energy, responsible industries and modern manufacturing. He discussed various benefits of Odisha Renewable Energy Policy 2022 that offers long-term waivers on electricity duty, wheeling charges, cross-subsidy surcharge and land fees for green hydrogen & green ammonia projects. He said that 16 major green hydrogen and green ammonia projects worth over ₹2 lakh crore already approved; several more in pipeline. Major investors in the state are
JSW, ReNew, Avaada, Waaree, Ampin, ACME, Welspun, Sembcorp, L&T Energy Greentech, INOX Wind, Himadri, Quant Solar. He also highlighted green port initiative and future ready workforce. He extended an open invitation to industry, investors, academia and development partners: “Odisha is ready to Collaborate, Innovate and Lead. Let us together build a greener and more prosperous future.” he added.
Shri Vishal Kumar Dev, IAS, Principal Secretary, Department of Energy, Government of Odisha, and Guest of Honour, outlined the state’s vision for strengthening its power transmission backbone. In a significant announcement, Shri Dev stated,
“By 2035 we need Rs 30,000 crore investment for transmission capacity enhancement, out of which Rs 25,000 crore is required in the next 5 years.”
Highlighting the state’s untapped potential in renewable energy, Additional Chief Secretary (Industries and Information & Public Relations) Sri Hemant Sharma, IAS, said that, “Odisha contributes approximately 3% to India’s Gross State Domestic Product (GSDP), yet its share in the national carbon footprint stands at around 6%. The state fully recognises the immense value of green energy and extends an open invitation to all stakeholders to join hands in making Odisha a leading green energy enabler for the country,” he added.
The session began with a Welcome Address by Mr. Pankaj LochanMohanty, Chairman, Odisha State Development Council, ASSOCHAM & Chairman, MGM Group. This was followed by Mr. AsheshPadhy, Chairman, ASSOCHAM Odisha State Energy Council & Executive Vice President – JSW Energy, who set the context for the day’s discussions.
Dr.PrabodhMohanty, Chairman, ASSOCHAM Odisha Mining and Steel Council & MD, SNM Group, emphasized the global shift towards sustainability. He stated,
“Odisha’s clean energy journey is not optional, it’s a necessity,” highlighting that as a powerhouse of minerals and metals, the state is actively adopting sustainable practices to meet global supply chain demands.
The event also featured a Knowledge Report Address by Mr. Somesh Kumar, Partner and Head (Power & Utilities), Ernst & Young, which culminated in the release of the ASSOCHAM-EY Knowledge Report titled “Odisha Energy Transition – Chariots of Change.”
The inaugural session concluded with a Vote of Thanks by Ms. PerminderJeet Kaur, Senior Director – East & Northeast, ASSOCHAM. The event proceeded with a CEO Roundtable with the Hon’ble Deputy Chief Minister and senior officials, followed by Plenary Session I.
The summit served as a powerful platform to showcase Odisha’s robust policy framework, investment opportunities, and firm commitment to leading Eastern India’s net-zero transformation.
20, Nov 2025
Freedom Sunflower Oil Rolls Out ‘Coaching the Coach’ Campaign Featuring Rahul Dravid on DRS vs PRS
Hyderabad, Nov 20: Freedom Sunflower Oil, one of India’s leading edible oil brands, introduces its new Coaching the Coach campaign using the DRS (Decision Review System) vs PRS (Pack Review System) concept to spread awareness among consumers about checking the quantity of edible oil in the pouch being purchased. The campaign features Rahul Dravid, as he highlights the importance of verifying the quantity mentioned on the pack. As per the Ministry of Consumer Affairs, Government of India, every 1 litre pouch of sunflower oil must contain 910 grams of oil. However, some brands sell 1 litre look like packs with a lesser quantity of oil, around 800 to 870 grams. The net weight shall be 910 grams of oil in the pack and the gross weight, including the pack, should be approx. 918 grams depending upon the size & the gauze of the pouch film.
The campaign encourages consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not misled. It urges people to be aware and not be tricked into purchasing a pouch that looks like a one litre pack but contains less oil. It encourages consumers to flip the pack and check the quantity of oil to ensure they are buying the desired quantity at the right price. The campaign also highlights the assurance that every one litre pouch of Freedom Sunflower Oil contains 910 grams of refined sunflower oil. ‘Check before you buy. Choose right. Choose Freedom’
Freedom Sunflower Oil go through 101 quality checks and advanced refining technology to produce a product that is pure, light, and may cook more in less oil. This new phase of the campaign addresses a key consumer challenge: deceptive packaging practices.
Speaking on the occasion Mr. P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd, said, “Our campaign reflects our commitment to consumer awareness. We believe in informing consumers about their rights and helping them understand what they are buying in the market. It is important for consumers to check the quantity of edible oil in the pouch before they buy any brand, to protect themselves from being misled. At Freedom Healthy Cooking Oils, we assure that each one litre pouch contains 910 grams of edible oil. Our request to consumers is simple: check the quantity of oil in the pouch.
According to Mr. Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd. added: “At Freedom Sunflower Oil, we always say that oil should be less in the food, never in the pack. This message is simple but important because many consumers pick a pouch by its look without checking the quantity. A one litre pouch must contain 910 grams, and when that measure is not met, the consumer loses value. Our campaign encourages families to pause, turn the pack, and read what is written. Awareness protects people from misleading packs and ensures they pay for the right quantity. Freedom Refined Sunflower Oil stands for full measure and honest value, and we want every household to experience that clarity.”
