Category Archives: News

Shri Shiv Mahapuran Katha Celebrates Four Days of Spiritual Success in Delhi

Shri Shiv Mahapuran Katha Reaches Halfway Mark, Four Days of Divine Success Celebrated in Delhi

New Delhi, Nov 21st: The sacred seven-day Shri Shiv Mahapuran Katha, being narrated by Param Pujya Kailashanand Giri Ji Maharaj, has reached its midpoint with the conclusion of the fourth day today. Commenced on 17th November at DD Ground, Paschim Vihar, the divine event has been drawing daily gatherings of over 3,000–4,000 devotees. The spiritually enriched ambience and theme-based décor have transformed the venue into a sanctified realm of devotion.

A day before the Katha, on 16th November, a grand Kalash Yatra was organised, with enthusiastic participation from more than 1,100 devotees, filling the area with devotional fervour.

Day 1 (17 November): The Katha commenced ceremoniously, welcoming over 3,000 devotees who gathered to partake in the devotional bliss.

Day 2 (18 November): Teachings on the Shiv Mahapuran began in earnest, accompanied by soulful live bhajans that elevated the spiritual atmosphere.

Day 3 (19 November): Two major episodes were highlighted:

• The heartfelt narration of Sati Katha, which deeply moved the devotees.

• The cultural depiction of the divine marriage of Lord Shiva and Goddess Parvati, filling the pandal with celebration and spiritual joy.

Additionally, a mesmerizing Nataraja Dance performance showcased the divine Tandava of Lord Shiva, receiving widespread admiration from the attendees.

Day 4 (20 November): The Katha delved further into Shiv Tattva, with continuous attendance of 3,000–4,000+ devotees daily, highlighting the profound spiritual influence of Swami Ji’s teachings.

Shri Naresh Kumar Airan, chief patron of the event, said,

“The first four days have displayed extraordinary devotion and spiritual energy. From the divine Kalash Yatra to the enactment of the divine wedding and the Nataraja dance every moment has been a blessing. As we move toward the final three days, the spiritual vibrations are growing even stronger.”

Shri Surendra Rautela, National President of Shri Kedarnath Temple, Delhi, added,

“The ocean of devotees arriving each day proves the enduring devotion to Lord Shiva in society. The divine teachings of Param Pujya Swami Ji have sanctified the environment with Shivmaya energy. This event fosters spiritual elevation, unity, and positive energy within the community.”

Thomas Cook India & SOTC Unveil Europe Summer 2026 Holidays with Exclusive Experiences

Mumbai, Nov 21:- Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its Group Company, SOTC Travel, have announced their Europe Summer 2026 Holidays. The portfolio offers group escorted tours with guaranteed departures, and the option to choose from premium, value or pocket-friendly tours  meaningfully designed to delight a range of segments and price-points. Special early bird discounts of ₹70,000 per couple, are available on bookings made till, December 5, 2025. Additional offers include an exciting Holiday pe Holiday to a range of attractive locales or a free cruise!

The Companies have strategically grouped their European tours into 5 distinctive regions  aimed at encouraging multiple visits; each journey revealing a new facet of Europe’s culture, cuisine and landscapes;

·        Western Europe: France, Italy, Switzerland, Austria, Netherlands, Belgium

·        Eastern Europe & Balkans: Germany, Czech Republic, Hungary, Poland, Croatia, Slovenia, Serbia, Bosnia & Herzegovina

·        Scandinavia and Baltics: Finland, Sweden, Norway, Denmark

·        Spain & Surrounds: Spain, Portugal and Morocco

·        Mono-destinations: UK, Russia, Switzerland, Italy, Greece

1) Holiday Pe Holiday Free:;

o   4 Nights Balkans free on booking 14 Nights East European Extravaganza or Grand Tour of East Europe

o   4 Nights Morocco free on booking 11 Nights Highlights of Spain & Portugal or Best of Spain & Portugal

o   3 Nights French Riviera free on booking 7 Nights Swiss French Magic or Amazing Europe

o   3 Baltics free on booking 10 Nights Scenic Scandinavia or All of Scandinavia

2) Book a Europe Holiday, get a Cruise Free; 4 Nights Cunard Cruise (UK), 3/4 Nights Costa Cruise (Italy, Spain)

3) Additional offers; Up to ₹15,000 Instant Discount* with HDFC Bank Credit Cards & EASYEMI options

For customers seeking a personalized experience, customized holidays are available, tailored to individual preferences. With a focus on immersive experiences, exclusive destinations and authentic cuisine, Thomas Cook & SOTC’s Europe Tours are designed to deliver unbeatable differentiation and value.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited; said, “Europe continues to hold a timeless appeal for Indian consumers, and with our new Summer 2026 tours, we’ve focused on making it both attractive and affordable. We’ve strategically introduced 5 distinctive regions, inspiring Indians to explore Europe multiple times, and discover each regions uniquely different facets.

We believe that Europe is best experienced with Thomas Cook! And what truly sets us apart is our expertise in designing exceptional experiences courtesy of our extensive partnerships, insider access, and at unbeatable pricing.

To sweeten the deal, our attractive early bird discounts are aimed at inspiring early bookings and starting off the visa process  to avoid last-minute stress.”

S.D. Nandakumar, President and Country Head  Holidays and Corporate Tours, SOTC Travel Limited;said, “Our Europe Summer 2026 holidays reflect SOTC Travel’s focus on innovation, value, and customer delight. Every aspect of our portfolio, from the itineraries and inclusions to the tiered pricing, has been designed to appeal to today’s aspirational Indian consumer. Europe remains a key growth driver for us, and this launch intends to strengthen our leadership position – as a trusted travel expert, delivering exceptional experiences.”

Myntra M-Now Celebrates its 1st Birthday with a Viral ‘Edible Billboard’ Activation

Mumbai, Nov 21:– In a groundbreaking marketing activation that blurred the lines between advertising and reality, Sociowash created India’s first fully edible billboard to celebrate Myntra M-Now’s 1st birthday. The 6-foot installation in Maxus mall, Borivali left consumers genuinely confused, unable to tell if they were looking at a billboard or something else entirely.

The activation tapped into the viral “Is it real or cake?” trend, turning passive viewers into active participants. Mall-goers stopped, stared, and gathered around the installation, apprehensive about what they were seeing. The deliberate ambiguity created exactly what the brand wanted: curiosity and conversation.

“We wanted to create a moment of pure disbelief,” said Raghav, Co-founder at Sociowash. “In an era where consumers scroll past thousands of ads daily, we needed to make them stop, question, and engage. The confusion on people’s faces when they realized this billboard was actually cake – that’s the kind of organic engagement that money can’t buy.”

Once the brave ones took the first taste and word spread, the activation exploded. Within 40 minutes, the entire 6-foot cake was gone, consumed by enthusiastic mall-goers who couldn’t resist being part of the moment.

“Offline activations are always challenging when you’re trying to pull off innovations. After the flying billboard and a few other ideas, this one was equally demanding. It needed much more than just getting the right people on board. Creating this huge cake was the biggest task, and after that came the constant “what if?” attitude. As we always say in these situations: 99 things can go wrong, and only one can go right, and that 1 is getting it done perfectly.”, added Shubham Chawla, Business Head.

The Celebration Continues;

As a part of its first birthday celebrations, the edible billboard perfectly captured what M-Now stands for – instant gratification. The installation disappeared almost as quickly as it went viral, with people sharing their disbelief and delight across social media. It proves that the best campaigns don’t just capture attention. They create confusion, curiosity, and conversation.

Nissan India Rolls Out Nationwide Test Drive Carnival

Gurugram,  Nov 20: Nissan Motor India is keeping the celebrations alive through the launch of its Test Drive Carnival, a pan-India initiative designed to sustain customer excitement and drive continued footfall to dealerships across the country. Nissan reported a robust October 2025, due to a strong festive demand for New Nissan Magnite during Navratri, Dussehra and Diwali, complemented by the positive impact of the GST rate reduction announced by the Government of India.

This campaign invites customers to experience the thrill of Nissan’s lineup, including the 5-Star GNCAP-rated New Nissan Magnite, while reinforcing the brand’s commitment to safety, innovation, and customer engagement. As part of its ongoing commitment to customer engagement, Nissan Motor India is inviting prospective buyers to get behind the wheel of the New Nissan Magnite, the brand’s flagship compact SUV, recently awarded a prestigious 5-Star safety rating by GNCAP. This initiative forms a key pillar of Nissan’s broader experiential marketing strategy, combining immersive test drive opportunities with on-ground activations to deepen customer connection and drive showroom momentum.

Throughout November, Nissan Motor India is transforming its dealerships into vibrant community hubs as part of its Test Drive Carnival. The initiative features festive-themed décor, interactive games, and live RJ events across 24 key cities, creating an immersive and celebratory atmosphere. Visitors can participate in engaging quizzes, win exciting giveaways, and meet their favourite radio personalities, all while experiencing the thrill of driving the 5-Star GNCAP-rated New Nissan Magnite. The campaign is designed to foster deeper customer engagement and bring the festive spirit to life at Nissan showrooms nationwide.

“The Test Drive Carnival is a celebration of the season and an invitation to experience the refined excellence of the New Nissan Magnite,” said Mohan Wilson, Director, Marketing and Corporate Strategy, Nissan Motor India. “From its advanced safety features to dynamic performance and unmatched value, the Magnite exemplifies what it means to be consistent in its segment. We believe that once customers take the wheel, they’ll discover a driving experience that’s truly a class apart.”

The campaign is being elevated through a strategic 360-degree media approach, encompassing television, print, radio, digital, and social platforms. In 24 key cities, radio activations will feature engaging on-air mentions by RJs and exclusive live RJ interactions at Nissan dealerships, creating immersive touchpoints for listeners. Now’s the perfect time to visit your nearest Nissan dealership! Enjoy exciting offers and exclusive benefits on bookings made before 20th November.

And that’s not all  even more exclusive deals are lined up right after!

Exclusive offers during the campaign;

To further enhance the excitement, Nissan dealerships are offering special benefits for customers who book during the campaign period:

Adding to its strong market momentum, the New Nissan Magnite recently earned a prestigious 5-Star Safety Rating in Global NCAP crash tests, reinforcing its reputation as one of the safest compact SUVs in its segment. Moreover, by extending the full GST benefit to customers, Nissan reduced prices on the New Nissan Magnite by up to ₹1 lakh, making the SUV even more accessible and value-driven. With the extended full GST benefit reducing prices by up to ₹1 lakh, and the launch of the KURO Special Edition in Metallic Grey, Nissan continues to excite customers nationwide with fresh offerings and innovation.

With its bold presence and expanding footprint across over 65 countries, the Made-in-India New Nissan Magnite continues to embody Nissan’s “One Car, One World” philosophy  representing quality, innovation, and excellence from India to the world.

Dreame Tech Launches Major Black Friday Discounts on Vacuums & Grooming Gear

New Delhi, , Nov 20: Black Friday is about to get seriously exciting. Dreame Technology, the global innovator behind some of India’s favourite robotic vacuums and home-cleaning powerhouses, is rolling out a blockbuster line-up of deals that are too good to miss. From 23rd November to 1st December, shoppers can grab Dreame’s bestselling robotic vacuums, wet-and-dry cleaners, cordless stick vacuums, and grooming products at prices that will make your inner deal-hunter very, very happy.

The Black Friday Sale goes live on Amazon India and at select Croma stores across 20+ cities, spanning major metros as well as key tier 1 and tier 2 markets. Dreame’s full range will be showcased across ‘Dreame Zones ‘at over 60+ Croma stores perfect for customers who want to touch, feel, and experience the technology before buying.

So, whether you’re planning that year-end home makeover, looking to impress guests over the holiday season, or choosing a smart gift for someone who loves hassle-free living. This is the sign you’ve been waiting for. Expect never-seen-before prices, easy EMI options, and premium tech designed to make daily life smoother, cleaner, and more convenient.

Experience the Future of Cleaning—Live at Croma’s ‘Dreame Zone;

Want to test a vaccum that navigates on its own? Drop by the Dreame Zone inside select Croma stores for hands-on demos. Shoppers can explore Dreame’s most advanced robotics, powerful cordless vacuums, grooming products, and more—because feeling the suction power IRL hits differently.

More Perks? Of Course. It’s Black Friday;

• 3 & 6-month No Cost EMI on select models
• 1-year warranty on all vacuum cleaners
• 2-year warranty on grooming devices
• Virtual demos for those who want expert guidance from home
• 165+ city service network, with pick-up & drop and on-site installation support

Odisha Targets 11 GW Green Energy by 2030 with New Investments

Odisha Aims for 11 GW Green Energy by 2030, Announces Major Investments and Incentives at ASSOCHAM Eastern India Clean Energy Summit

Bhubaneswar, Nov 20: The Associated Chambers of Commerce and Industry of India (ASSOCHAM) today inaugurated the ‘Eastern India Clean Energy Summit’ with the theme ‘Powering Eastern India’s Net-Zero Transformation’ at Hotel Sivosti Premium in Bhubaneswar. The summit witnessed strong commitments from the Government of Odisha, outlining a clear roadmap for the state’s clean energy future.

The inaugural session was graced by senior government officials and industry leaders who underscored Odisha’s strategic push to become a clean energy hub.

In his address as the Chief Guest, Shri KanakVardhan Singh Deo, Hon’ble Deputy Chief Minister, Energy & Agriculture and Farmers’ Empowerment, Government of Odisha, declared that Odisha stands at a defining moment in its development journey. He elaborated on the state’s ambitious goals, stating,

“We aspire to have 11 GW green energy capacity by 2030 and to support industries to adopt green energy, we are adding huge capacity of Green Hydrogen and Green Ammonia in the state.”

Highlighting the government’s proactive steps, Shri Deo announced, “Recently our government approved 53 green energy projects of around 2000 MW worth Rs 13,422 crore.” On the popular PM Surya GharMuktBijliYojana, he revealed, “We are giving up to Rs 60,000 additional financial assistance per household above the Centre’s up to Rs 76,000,” with a target to cover 3 lakh households in the state. Addressing key challenges like land availability, he informed that alternative options like rail and canal-top solar projects are being considered.

Speaking at the inaugural session of the event Industry Minister Sampad Chandra Swain said that,

“Odisha is entering a new era of growth defined by clean energy, responsible industries and modern manufacturing. He discussed various benefits of Odisha Renewable Energy Policy 2022 that offers long-term waivers on electricity duty, wheeling charges, cross-subsidy surcharge and land fees for green hydrogen & green ammonia projects. He said that 16 major green hydrogen and green ammonia projects worth over ₹2 lakh crore already approved; several more in pipeline. Major investors in the state are

JSW, ReNew, Avaada, Waaree, Ampin, ACME, Welspun, Sembcorp, L&T Energy Greentech, INOX Wind, Himadri, Quant Solar. He also highlighted green port initiative and future ready workforce. He extended an open invitation to industry, investors, academia and development partners: “Odisha is ready to Collaborate, Innovate and Lead. Let us together build a greener and more prosperous future.” he added.

Shri Vishal Kumar Dev, IAS, Principal Secretary, Department of Energy, Government of Odisha, and Guest of Honour, outlined the state’s vision for strengthening its power transmission backbone. In a significant announcement, Shri Dev stated,

“By 2035 we need Rs 30,000 crore investment for transmission capacity enhancement, out of which Rs 25,000 crore is required in the next 5 years.” 

Highlighting the state’s untapped potential in renewable energy, Additional Chief Secretary (Industries and Information & Public Relations) Sri Hemant Sharma, IAS, said that, “Odisha contributes approximately 3% to India’s Gross State Domestic Product (GSDP), yet its share in the national carbon footprint stands at around 6%. The state fully recognises the immense value of green energy and extends an open invitation to all stakeholders to join hands in making Odisha a leading green energy enabler for the country,” he added.

The session began with a Welcome Address by Mr. Pankaj LochanMohanty, Chairman, Odisha State Development Council, ASSOCHAM & Chairman, MGM Group. This was followed by Mr. AsheshPadhy, Chairman, ASSOCHAM Odisha State Energy Council & Executive Vice President – JSW Energy, who set the context for the day’s discussions.

Dr.PrabodhMohanty, Chairman, ASSOCHAM Odisha Mining and Steel Council & MD, SNM Group, emphasized the global shift towards sustainability. He stated,

“Odisha’s clean energy journey is not optional, it’s a necessity,” highlighting that as a powerhouse of minerals and metals, the state is actively adopting sustainable practices to meet global supply chain demands.

The event also featured a Knowledge Report Address by Mr. Somesh Kumar, Partner and Head (Power & Utilities), Ernst & Young, which culminated in the release of the ASSOCHAM-EY Knowledge Report titled “Odisha Energy Transition – Chariots of Change.”

The inaugural session concluded with a Vote of Thanks by Ms. PerminderJeet Kaur, Senior Director – East & Northeast, ASSOCHAM. The event proceeded with a CEO Roundtable with the Hon’ble Deputy Chief Minister and senior officials, followed by Plenary Session I.

The summit served as a powerful platform to showcase Odisha’s robust policy framework, investment opportunities, and firm commitment to leading Eastern India’s net-zero transformation.

Freedom Sunflower Oil Rolls Out ‘Coaching the Coach’ Campaign Featuring Rahul Dravid on DRS vs PRS

Hyderabad, Nov 20: Freedom Sunflower Oil, one of India’s leading edible oil brands, introduces its new Coaching the Coach campaign using the DRS (Decision Review System) vs PRS (Pack Review System) concept to spread awareness among consumers about checking the quantity of edible oil in the pouch being purchased. The campaign features Rahul Dravid, as he highlights the importance of verifying the quantity mentioned on the pack. As per the Ministry of Consumer Affairs, Government of India, every 1 litre pouch of sunflower oil must contain 910 grams of oil. However, some brands sell 1 litre look like packs with a lesser quantity of oil, around 800 to 870 grams. The net weight shall be 910 grams of oil in the pack and the gross weight, including the pack, should be approx. 918 grams depending upon the size & the gauze of the pouch film.

The campaign encourages consumers to check the quantity of edible oil mentioned on the pack before purchasing, so that they are not misled. It urges people to be aware and not be tricked into purchasing a pouch that looks like a one litre pack but contains less oil. It encourages consumers to flip the pack and check the quantity of oil to ensure they are buying the desired quantity at the right price. The campaign also highlights the assurance that every one litre pouch of Freedom Sunflower Oil contains 910 grams of refined sunflower oil. ‘Check before you buy. Choose right. Choose Freedom’

Freedom Sunflower Oil go through 101 quality checks and advanced refining technology to produce a product that is pure, light, and may cook more in less oil. This new phase of the campaign addresses a key consumer challenge: deceptive packaging practices.

Speaking on the occasion Mr. P Chandra Shekhara Reddy, Senior Vice-President of Sales & Marketing at Gemini Edibles & Fats India Ltd, said, “Our campaign reflects our commitment to consumer awareness. We believe in informing consumers about their rights and helping them understand what they are buying in the market. It is important for consumers to check the quantity of edible oil in the pouch before they buy any brand, to protect themselves from being misled. At Freedom Healthy Cooking Oils, we assure that each one litre pouch contains 910 grams of edible oil. Our request to consumers is simple: check the quantity of oil in the pouch.

According to Mr. Chetan Pimpalkhute, Head Marketing, Gemini Edibles and Fats India Ltd. added: “At Freedom Sunflower Oil, we always say that oil should be less in the food, never in the pack. This message is simple but important because many consumers pick a pouch by its look without checking the quantity. A one litre pouch must contain 910 grams, and when that measure is not met, the consumer loses value. Our campaign encourages families to pause, turn the pack, and read what is written. Awareness protects people from misleading packs and ensures they pay for the right quantity. Freedom Refined Sunflower Oil stands for full measure and honest value, and we want every household to experience that clarity.”

MyLiveableCity To Present A Conclave On “Public Spaces For All” In Collaboration With Musui Art Foundation At Santiniketan

Kolkata,  Nov 19,:- MyLiveableCity (MLC), the global knowledge platform dedicated to making cities liveable, sustainable and equitable, announces its upcoming international conclave “Public Spaces For All”, in collaboration with Musui Art Foundation (MAF). The three-day event to be held at Tokaroun, Santiniketan, will explore how Art & Culture, Nature & Landscape and History & Heritage can together help shape inclusive public spaces that truly belong to everyone.

Public spaces – the streets and squares, maidans, riverbanks and parks – are the lifeblood of urban life. They are where citizens meet informally every day or gather formally on special occasions. The conclave’s core message is clear and urgent: to recognise the importance of public spaces in cities and to find ways to make them inclusive to all.

The Conclave will bring together speakers and participants from a multitude of disciplines – such as Art and History, Architecture & Engineering, Landscape, Ecology & Forestry, Urban Planning & Environmental Engineering, Culture & Heritage, Real Estate & Marketing, Public Health & Health Psychology – academicians & practising professionals, to strive towards making our cities more liveable and inclusive.

Speakers and experts from India, Netherlands, Belgium, Malta and USA, will share their knowledge, making the conclave an international platform for knowledge sharing and collaboration. The likes of Conservation Architect – Ms. Gurmeet Sangha Rai, Urban Designer & Architect – Dr Anjan Mitra & Environmental & Landscape Designer-Conservationist – Mohan Rao, amongst others will be there for this three-day conclave.

“This year’s conclave is unlike any of our previously organised ones. Set in Santiniketan, a UNESCO World Heritage Site, it draws inspiration from the town’s visionary foundations – where art, culture, nature, and heritage coexist in harmony. Each of the three days will focus on one of these themes – Art & Culture, Nature & Landscape, and History & Heritage – with discussions led by renowned international and Indian experts.  The conclave will be bringing together shared expertise in urbanism and the arts.  Just like it is the gravy in the culinary dish of Matar Paneer which really gives taste to it, so also it is the network of public spaces in cities which gives the city its quality,” said Mr Shyam Khandekar (Indo-Dutch Urban Designer & City Planner), Co-Founder & Director, MyLiveableCity;

“As Indian cities become increasingly densely populated and the fight for space ramps up, we desperately need more public spaces – what we call ‘living rooms for the city’. That Santiniketan had this figured out decades earlier, offering equality, heritage, culture and community, is a great lesson for us all,” said Ms Shashikala Venkatraman, (Business, Brand and Communications Advisor) Co-Founder & Director, MyLiveableCity.

Being a sculptor and having studied in Santiniketan — a place where art and its public context was always interconnected — I feel deeply about art in public spaces. Public art is so much more than just ‘beautifying’ urban spaces by putting artworks in open air. It can be a focal point for a shared space, open thinking and discussion, bringing a perspective to people’s notice or letting them feel that their concerns have a voice. Bringing engaged art into the public sphere, outside of galleries, creates a thoughtful public space and adds a dimension to the community’s quality of life in intangible but invaluable ways. I look forward to the diversity of professional experienced voices in the conclave and the thoughtful ideas that will emerge on this crucial topic. said Mr K S Radhakrishnan (renowned sculptor and founder of Musui Art Foundation)

Participants will also engage in a hands-on Masterclass, a design exercise aimed at reimagining inclusive public spaces, guided by leading practitioners from across the world.

The event is supported by a strong network of partners and sponsors who share the vision of inclusive, sustainable cities. The Title Sponsor for the conclave is the DAIDA Foundation, with Alembic City and Acero as Associate Sponsors. The sessions are supported by Nirlon, Somaiya Group and ICONS/NL as Session Sponsors. Adding an international dimension to the discussions, the Institute for Housing & Urban Development Studies (IHS), Netherlands, and Katholieke Universiteit (KU) Leuven, Belgium join as Knowledge Partners, reinforcing the conclave’s global perspective on urban liveability and public space inclusivity.

The conclusions and learnings from the conclave will be compiled into a digital document of recommendations, to be shared widely with urban authorities, planners, and citizens.

The organisers hope this will help inspire a movement for better liveability through higher-quality, inclusive public spaces, reminding everyone that: “To achieve inclusive public spaces, not only governments but citizens too must fight – for it is our Birth Right”.

beroi Stresses Farmer Empowerment as Key to Atmanirbhar Bharat

National Institute of Food Technology Entrepreneurship and Management, Kundli (NIFTEM-K), proudly announces the expansion of its 20th Village Adoption Programme (VAP), reaffirming its commitment to transforming rural livelihoods through technology-driven and sustainable interventions. Scheduled from November 19–27, 2025, the initiative will mobilize 21 teams comprising 257 students and 36 faculty mentors to work across 21 villages in 17 districts spanning 13 states of India.

Through its previous outreach efforts across the country, Team NIFTEM-K has implemented impactful interventions in nearly 95 villages across 22 states. To date, 19 rounds of the Village Adoption Programme have been successfully completed, consistently contributing to rural development and capacity building.NIFTEM-K’s efforts have been widely recognized. The institute was honoured with the prestigious Agriculture Leadership Award for this flagship initiative and played a key role in the Smart Gram Pilot Project of Rashtrapati Bhawan, further underscoring its dedication to national development.

Under the visionary leadership of Dr. Harinder Singh Oberoi, Director, NIFTEM-K, this initiative aims to bridge the gap between scientific innovation and grassroots application, ensuring that farmers and rural entrepreneurs gain access to modern food processing solutions that enhance productivity, improve quality, and increase income generation opportunities.

Speaking about the programme, Dr. Oberoi emphasized, “Empowering farmers with knowledge, skills, and technology is essential to achieve the vision of Atmanirbhar Bharat (Self-Reliant India). Through capacity building, rural entrepreneurship promotion, and local-level value addition, NIFTEM-K is striving to create self-reliant and resilient villages that can thrive sustainably.”

The Village Adoption Programme is an experiential learning initiative designed to provide hands-on exposure to students while enabling direct interaction with rural communities. The teams will work on developing innovative food products, improving post-harvest handling, and supporting local food enterprises. The programme also focuses on promoting community-level entrepreneurship, skill development, and technology transfer for sustainable rural growth.

By combining scientific knowledge with local wisdom, NIFTEM-K aims to create a model where “science meets soil,” transforming challenges into opportunities for growth.

Together with its students, mentors, and rural partners, NIFTEM-K continues to build a stronger, smarter, and self-sufficient rural India—one where innovation reaches every farmer and every village becomes a hub of prosperity.

TVS Motor Company Champions Road Safety with TVS RONIN’s ‘The Art of Protection’ Campaign on Children’s Day

Chandigarh, Nov,18:- TVS Motor Company (TVSM), a global leader in the two and three-wheeler segment, reinforced its commitment to road safety this Children’s Day, with TVS RONIN’s “The Art of Protection,” initiative at KidZania, Noida, between November 14–16, 2025. Designed to inspire future riders, TVS Motor has consistently been at the forefront of placing safety at the heart of its rider engagement and community initiatives.This event offered immersive, hands-on activities that empowered children to understand road safety through a fun, culturally rooted lens.

Since its launch in 2023, the TVS Racing x KidZania India experience centres have empowered over 258K young participants and their parents with early awareness, and values rooted in safe and responsible riding. On Children’s Day, TVS RONIN hosted an engaging, first-of-its-kind workshop at the Kidzania, Noida premises which empowered more than 10,000 children and their parents. A major highlight of the event being the vibrant TVS RONIN Art Gallery, showcasing helmets adorned with Indian folk-art styles from across the country, each transforming a symbol of safety into a canvas of culture and creativity.

Children also stepped into the role of young creators through a dedicated helmet-painting competition, where they designed their own “The Art of Protection” masterpieces using specially crafted kid-friendly helmets. The experience was further elevated through a series of immersive engagements, including a World of TVS RONIN display, a collaborative canvas-wall activity, interactive games like spin the wheel and thematic quizzes for kids and parents, along with a special ‘TVS RONIN Little Artists’ social media contest. Together, these activities brought safety, expression, and excitement to life in a memorable, hands-on format.

Speaking at the event, Vimal Sumbly, Head of Business – Premium, TVS Motor Company, said; “At TVS Motor, we firmly believe that awareness is the foundation of true road safety, and with this initiative, our goal is to inspire a new generation that sees protection, responsibility, and empathy as essential values both on and off the road. Through ‘The Art of Protection’ campaign, we are proud to strengthen our partnership with KidZania while celebrating the little artist within every child – reflecting TVS RONIN’s commitment to nurturing creativity, self-expression, and responsible riding among future generations.”

In 2023, TVS Motor Company partnered with KidZania to launch a first-of-its-kind Road Safety Experience Zone, offering children a safe and engaging environment to learn the fundamentals of responsible motorcycling. This collaboration aims to inculcate the values of road safety from an early age, fostering discipline, responsibility, and awareness among future riders.