Category Archives: News

Procam launches ‘HDOR – 100 Days of Running’ in a whole new avatar turning 100 days of movement into habits for life

• Registrations open tomorrow, 29^th August, National Sports Day, as Procam takes a holistic approach to community well-being and social impact
• As a Community Impact Partner, The Akshaya Patra Foundation enables participants to turn their fitness journey into an opportunity to support nutritious meals for children

MUMBAI, India, Aug. 28, 2026 /PRNewswire/ — Procam International, pioneers of the distance running revolution, today announced a new avatar for HDOR – 100 Days of Running, a movement that has been building a culture of consistent fitness for the past 11 years. Now part of the Procam portfolio, HDOR is launched in it’s new avatar with a stronger platform, wider reach and renewed ambition to make fitness easy to start, fun to sustain and accessible to everyone.

Inspired by the vision of Fit India, HDOR – 100 Days of Running invites people of all ages and fitness levels to run, walk, cycle or take on a duathlon, wherever they are and in a way that works for them. At the heart is a simple belief: taking the first step towards a more active life is always possible – Mumkin Hai.

Registrations open on India’s National Sports Day, the 29th of August 2026, at https://hdor.com/  with the 100-day journey beginning on the 10^th of October 2026 and concluding on the 17^th of January 2027.

India’s digital adoption has moved rapidly from connectivity to everyday usage, creating new opportunities to make healthy and active lifestyles more accessible. With more than a billion Indians now connected to the internet, technology is increasingly enabling people to discover, track, and sustain healthier habits. At the same time, the growing prevalence of lifestyle-related risks, reinforces the need to make regular physical activity part of everyday life. In this evolving landscape, HDOR finds its place—bringing technology and movement together to make fitness more flexible, inclusive, and easier to sustain.

Vivek Singh, Joint Managing Director, Procam International, said, “HDOR isn’t really about 100 days of running. It is about using 100 days of movement to build a habit. You don’t need to be fit to start. You start to become fit. Our vision is to make movement accessible to every household and, in doing so, contribute to the larger vision of a Fit India. Whether you walk, run, cycle or are taking your first step towards an active lifestyle, there is a place for you in HDOR. That is what ‘Mumkin Hai’ means to us – start somewhere, keep going and turn movement into a habit that lasts beyond the 100 days.”

The Akshaya Patra Foundation, a direct implementation partner for the PM POSHAN program, has come on board as the exclusive Community Impact Partner for HDOR – 100 Days of Running. Through the partnership, every participant will have the opportunity to contribute towards providing hot and nutritious meals to children every school day. Prepared to meet the nutritional needs of children, these meals help support regular school attendance and enable children to focus better on their education and development.

HDOR – 100 Days of Running is built around a simple framework that helps build consistency and rewards you for making daily movement a habit.  Here’s how it works:

• Get Started: Download the HDOR app from Google Play and the Apple App Store. 
• Choose Your Activity: Run, walk, cycle, or take on a duathlon. 
• Move Your Way: Complete a minimum of 2.5 km of running/walking or 8 km of cycling
• Complete the Challenge: Be active on 85 out of the 100 days to qualify as a Finisher. 
• Take Your Rest Days: You have 15 rest days built into the programme, giving you the flexibility to stay consistent and complete the HDOR challenge
• Track Your Journey: Log your activity through the HDOR app or sync your compatible wearable and fitness platform. 
• Stay Engaged: Take on challenges, climb leaderboards, hit milestones and win rewards worth ₹10 lakh. 
• Meet GoGo, Your Fitness Buddy: HDOR’s virtual Fitness Buddy keeps you motivated, guides you along the way and celebrates your progress. 
• Open to Everyone: Registrations start at ₹599. Inclusive of GST.
• Be Part of Something Bigger: As part of your HDOR journey, you can also participate virtually in three of the world’s leading distance-running events—Vedanta Delhi Half Marathon 2026, Tata Steel World 25K Kolkata 2026 and Tata Mumbai Marathon 2027. 

HDOR is designed to remove traditional barriers to participation, making fitness accessible regardless of age, location or experience. Whether it is a first-time participant, a senior citizen, a family, a corporate or a running club, everyone can participate in their own way. Participants are encouraged to sponsor someone who may not otherwise have the opportunity to take part.

The larger vision is simple – make fitness a daily routine, not an occasional resolution. Start Now.

For more information, please log on to – https://hdor.com/

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ABOUT PROCAM INTERNATIONAL

Since its inception in 1988, Procam International has been the driving force behind the growth and development of sports management in India. Founded by the dynamic Singh brothers Anil and Vivek, Procam is India’s premier sports management company, involved in live events, sports consultancy, and live television production.

With astute planning and exemplary execution, Procam has a track record of conceptualising and promoting over 100 international events, across the disciplines of Powerboat Racing, Cricket, Football, Tennis, Distance Running, Squash, WWE, Horse Racing, Volleyball, among others. These events have elicited participation of the highest calibre of athletes and huge public interest and attendance.

Pioneers of the distance running movement in India, Procam International’s Big 4 – Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Tata Consultancy Services World 10K and Tata Steel World 25K Kolkata— are global leaders in their respective distances. They have ushered in a running revolution that has helped redefine the health, fitness, and ‘giving’ paradigm of our country. For more information, please visit https://procam.in

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Syria marks first international card transaction in more than 15 years with Mastercard and QNB Group

• The transaction follows the reconnection of the country’s payments ecosystem to Mastercard’s global network
• The first payment paves the way for international card acceptance in Syria

DAMASCUS, Syria, Aug. 28, 2026 /PRNewswire/ — Mastercard and QNB Group have processed Syria’s first international card payment in more than 15 years, marking an important milestone in the modernization of Syria’s payments ecosystem.

Following the technical reconnection of Syria’s payments ecosystem to Mastercard’s global network, QNB Syria processed the first point-of-sale (POS) transaction at an eligible approved local merchant using an internationally issued Mastercard card.

The transaction establishes a foundation for the acceptance of international payments in Syria, helping connect consumers, businesses and financial institutions to the global digital economy and support the country’s longer-term economic development.

“The completion of Syria’s first international card transaction in more than 15 years is an important step in modernizing the country’s payments ecosystem. This achievement demonstrates the value of collaboration between the public and private sectors in enabling secure international payment acceptance, facilitating commerce and supporting sustainable economic development,” said H.E. Mohammed Safwat Raslan, Governor of the Central Bank of Syria.

Commenting on the achievement, Yousef Mahmoud Al-Neama, Group Chief Business Officer at QNB Group, said, “The successful completion of the first international card transaction represents an important step in the development of Syria’s payments landscape. By connecting merchants to international payment capabilities, we are enabling businesses to offer customers greater choice and convenience while supporting the transition towards a more modern and secure digital payments ecosystem. This achievement also reflects the Group’s continued commitment to payment innovation and digital transformation across the markets in which it operates.”

The successful transaction demonstrates the readiness of the infrastructure established to enable internationally issued Mastercard cards to be accepted in Syria. It also represents an important step towards broader secure digital payment acceptance across the market.

“At Mastercard, we see this first transaction as an important milestone in the evolution of Syria’s payments ecosystem. By working closely with the Central Bank of Syria and QNB Group, we are helping advance a more connected, secure and inclusive payments environment. This achievement marks an important first step towards expanding access to global payment capabilities and broader international card acceptance across the market,” said Adam Jones, Division President, West Arabia, Mastercard.

This progress reflects Mastercard’s broader commitment to supporting a modern, secure and inclusive payments ecosystem in Syria. The company will continue to work with the Central Bank of Syria, financial institutions and other ecosystem partners to advance digital payment adoption and contribute to the continued modernization of the country’s financial ecosystem.

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. 

www.mastercard.com

Mastercard Communications Contact: Sarah.Saleh@mastercard.com

About QNB

QNB Group is a leading financial institution in the Middle East and Africa and one of the most valuable banking brands in the region. Present in more than 28 countries across Asia, Europe and Africa, it offers tailored products and services supported by innovation and backed by a team of over 31,000 professionals dedicated to driving banking excellence worldwide.

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From Customer Intelligence to Autonomous Growth Intelligence:Deepansh Bhargava

Aug 28: For the last 6 years, Customer Data Platforms have transformed how brands understand their customers. They have brought fragmented data together, created unified customer profiles, enabled segmentation and made personalisation more intelligent. But the next evolution of CDPs will not be defined by how much customer data they can organise. It will be defined by how intelligently AI can convert that data into consumer value and incremental business outcomes.

The shift is from Customer Intelligence to Growth Intelligence.

Businesses today know more about their existing customers than ever before their purchase history, frequency, preferences, lifetime value and likelihood of buying again. Yet the larger opportunity lies in moving beyond what customers did to understanding what they need next, where their behaviour is changing and where the next phase of growth will come from. This also requires a sharper focus on incrementality.

Revenue, ROAS, conversions and engagement tell us what happened. But they do not always tell us how much of that outcome was created because of an intervention and how much would have happened anyway.

That difference is the Delta. AI can help take CDPs beyond systems of customer intelligence and turn them into systems of consumer and commercial decision intelligence. Instead of simply identifying customers with a high propensity to purchase, an intelligent growth system could identify intent, unmet needs and moments that matter then evaluate opportunities across acquisition, retention, frequency, basket size, category penetration, pricing, media, events and geography to identify where the highest incremental growth opportunity lies.

Growth intelligence should also help businesses identify where growth is likely to disappear. Early signals from customer behaviour, categories, geographies or spending patterns could reveal risks long before they become visible in the P&L. AI could identify the source of the risk, estimate its potential commercial impact and recommend interventions to change the trajectory. This is where the future becomes particularly interesting.

AI should not just predict customers. It should increasingly help predict the business.

The next generation of AI agents could continuously monitor customer behaviour, sales, categories, inventory, geographies, media and store performance. They could identify anomalies, form hypotheses, estimate commercial impact, recommend interventions, test them and measure the incremental outcome.

The role of the marketer would evolve from simply managing campaigns to managing the intelligence, strategy and guardrails around a more autonomous growth system.

This evolution can be built around three principles: Anticipate, Act and Account.

1. Anticipate where consumer needs and growth will emerge and where they may disappear.

2. Act by identifying and eventually executing the most relevant intervention for the consumer and the business.

3. Account for whether that intervention genuinely created incremental value.

The CDP of the future, therefore, should move beyond being a platform that simply manages customer data. It should become a Growth Decision Platform one that helps businesses understand consumers better, identify opportunities, detect risks, recommend actions, measure incrementality and continuously learn from every intervention. The ultimate measure of such a platform should not be the volume of data it manages.

It should be much simpler:

Show me the Delta you create.

Because ultimately, consumer centricity is not the opposite of growth. It is where sustainable growth begins.

ClearWay Mobility Introduces Obstacle Detection Device to be Added to the Standard White Cane Used by Visually Impaired People

The device adds obstacle alerts to a standard white cane without requiring users to change canes or rely on a smartphone

MUMBAI, India, Aug. 28, 2026 /PRNewswire/ — What began as a school science-fair project five years ago has developed into ClearWay Mobility, a smart attachment designed to add obstacle detection to the standard white cane used by visually impaired people.

Developed by 17-year-old Mumbai student Jaiveer Talwar, ClearWay fits onto a standard white cane and alerts the user to obstacles in their path through vibration, with optional audio feedback. The idea is not to replace the white cane, but to add useful technology to something users already know and are comfortable using.

The attachment has been designed around three priorities: affordability, reliability and ease of use. It works independently, without requiring a smartphone, app or a change in the user’s existing cane.

For visually impaired people navigating busy urban environments such as Mumbai, crowded streets, uneven pavements and unpredictable obstacles can make independent movement more challenging. ClearWay is intended to provide an additional layer of information while allowing the traditional white cane to remain at the centre of how the user navigates.

From a science fair to a real-world product

Talwar, a student at The Cathedral & John Connon School in Mumbai, first began working on the idea for a school science fair in 2021. He had long been interested in the intersection of technology and entrepreneurship, and chose to focus on a problem he could see around him: the difficulties visually impaired people face while navigating the city.

In 2024, he completed an internship with a prosthetics company to gain practical exposure to mobility challenges and assistive technologies.

In 2026, a revised version of ClearWay was tested with students and teachers at the Smt. Kamla Mehta Dadar School for the Blind in Mumbai. The experience provided encouraging feedback, but also gave Talwar a clearer understanding of how important simplicity, reliability and ease of use are in an assistive device.

“What started as a school project became something I wanted to keep working on once I understood how real the problem was,” said Talwar. “The most useful learning has come from speaking to users and seeing what actually matters in everyday use.”

The visit also raised concerns around the safety of visually impaired young women. In response, the current version of ClearWay incorporates GPS tracking, intended to enable family members to check a user’s location when needed.

Moving into manufacturing

ClearWay has now entered the manufacturing stage, with an initial batch being produced.

The next phase will focus on refining the product through further user feedback, working with institutions on wider testing and deployment, and exploring how the device can be made accessible at scale.

About ClearWay Mobility

ClearWay Mobility is an early-stage assistive mobility venture founded by Jaiveer Talwar. Its first product is a smart attachment for the standard white cane, designed to add obstacle alerts while prioritising affordability, reliability and ease of use.

More information, photographs and product videos are available at:

https://www.clearway-mobility.com

Photo: https://mma.prnewswire.com/media/3008912/ClearWay_mobility_stick.jpg

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Zoomlion Reports 9.2% Revenue Growth in H1 2026, with International Revenue Up 12.5%

CHANGSHA, China, Aug. 28, 2026 /PRNewswire/ — Zoomlion Heavy Industry Science & Technology Co., Ltd. (“Zoomlion”) reported revenue of RMB 27.14 billion (approx. US$4.04 billion) for the first half of 2026, up 9.17% year over year, with revenue increasing in both domestic and international markets. International revenue rose 12.45% to RMB 15.54 billion (approx. US$2.31 billion), accounting for 57.25% of total revenue, while net cash generated from operating activities increased 38.12% to RMB 2.42 billion (approx. US$360.1 million).

International Business Sustains Growth as Local Capabilities Deepen

International business remained a major growth driver, with its share of total revenue rising 1.67 percentage points year over year to 57.25%. Through an end-to-end, digital and localized operating model, Zoomlion continued to deepen its presence in international markets. Growth in South America, Europe, Southeast Asia, Africa and East Asia exceeded the company’s overall international growth rate.

Zoomlion strengthened local sales, service and supply capabilities across Europe, South America, Africa, Australia and New Zealand. As of June 30, it had more than 30 primary business hubs, over 530 secondary and tertiary outlets, more than 300 spare parts warehouses, and nearly 7,000 local employees worldwide.

Its Hungarian aerial work platform factory began production, while its German facility was expanded and upgraded into a multipurpose hub. The company also strengthened its international management and digital systems, improving responsiveness around the clock and oversight across sales opportunities, business execution and risk monitoring.

Diversified Portfolio Creates Additional Growth Drivers

Zoomlion maintained solid positions in its core concrete and crane machinery businesses. It advanced the rollout of electric products and premium equipment such as large mixing plants and long boom pump trucks, deepened collaboration with its Italian subsidiary CIFA, continued batch deliveries of large tonnage cranes, and made progress in wind power tower cranes and premium international segments.

Zoomlion’s earthmoving, mining, aerial work platform and agricultural machinery businesses generated combined revenue of approximately RMB 12.5 billion (approx. US$1.86 billion), up about 10% and accounting for more than 46% of total revenue. Earthmoving machinery accounted for approximately 20% of revenue and became the largest contributor to Zoomlion’s international revenue among its business segments.

Zoomlion also continued to advance electric and intelligent equipment across its portfolio, including electric construction machinery, new energy and autonomous mining equipment, and hybrid agricultural machinery. Several new energy mining products received EU CE certification, supporting their entry into international markets.

Zoomlion is also advancing embodied intelligence through its subsidiary, ZValley Technology Co., Ltd., which has developed several embodied AI robot products. Zoomlion has established capabilities spanning algorithms, software, hardware and industrial applications, supporting progress toward industrial deployment.

Industry trends, including infrastructure investment, equipment replacement and continued global capital spending on infrastructure and mining, are expected to support demand. Zoomlion will continue strengthening localized operations, diversifying its product portfolio and investing in technology to support sustainable, high-quality growth.

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STARCARES Completes Basketball Court Revamp in the Philippines, Benefiting Nearly 20,000 People

The renovated court at Communal Elementary School opens a dedicated space for learning, sport, and community life in Buhangin.

DAVAO CITY, Philippines, Aug. 28, 2026 /PRNewswire/ — STARCARES, the community impact initiative of STARTRADER, has completed the redevelopment of the basketball court at Communal Elementary School in Buhangin, Davao City, Philippines. Now open and in daily use, the facility serves approximately 20,000 people, including around 2,000 learners, 72 school staff, 1,600 parents, and 16,000 residents of Barangay Communal.

For students, the court offers a dependable space to learn and play, doubling as the venue for graduations, award ceremonies, and school assemblies. For the wider community, it becomes a gathering place for meetings, celebrations and youth activities once classes end, reflecting how central basketball is to daily life in Buhangin.

“Before, we held graduations, school activities and community gatherings on a cracked, uneven court. Today, our students have a safe and proper space to learn, play and celebrate, while the wider community has a place that can bring people together.”

— Nelson Sepe Lubguban Jr., Principal of Communal Elementary School

STARCARES designed the redevelopment around long-term community use, ensuring the investment extends beyond construction as a practical resource for students, families and the wider Buhangin community.

“A court becomes powerful when it gives young people somewhere to show up, be seen, and grow stronger together. That is the impact we wanted to create.”

— Peter Karsten, Chief Executive Officer of STARTRADER.

The Davao project extends STARCARES’ work revitalising community infrastructure, following similar initiatives in Vietnam, Thailand and Nigeria, and reflects STARTRADER’s commitment to supporting the communities it operates in, beyond its work in financial markets.

Under ‘Where Tomorrow’s STARS Begin’, STARCARES will continue identifying communities where practical infrastructure can create lasting everyday value.

About STARTRADER

STARTRADER is a global multi-asset broker empowering retail and institutional partners to access global markets through a range of platforms, including MetaTrader, STARTRADER APP, and STAR Copy.

STARTRADER operates through entities licensed and regulated by authorities including CMA, ASIC, FSCA, FSA, and FSC, combining strong governance with a client-first approach, serving both retail clients and partners with a commitment to transparency, reliability, and long-term growth.

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XCMG Unveils World’s First 14,000-Ton Ring Crane, Redefining Ultra-Heavy Lifting

XUZHOU, China, Aug. 28, 2026 /PRNewswire/ — XCMG has announced that the first main unit of the world’s first 14,000-ton ring crane has rolled off the production line, marking a historic breakthrough in ultra-heavy lifting technology. Jointly developed by XCMG and Sinopec Heavy Lifting & Transportation Co., Ltd., the crane will be the largest-capacity ring crane ever built, setting a new benchmark for major construction projects worldwide.

The crane features a modular configuration comprising two main units that work in tandem. The first main unit has completed final assembly and can independently perform lifting operations. Once both units are completed and integrated, the crane will have a maximum lifting capacity of 14,000 tons and a maximum lifting moment of 700,000 ton-meters, with several key performance specifications expected to lead the industry.

“This crane is more than an incremental improvement; it represents a transformative leap for the global heavy-lifting industry,” said Yang Dongsheng, chairman of XCMG Group and XCMG Machinery. “Our partnership with Sinopec has created a new integrated model spanning R&D, manufacturing and application, setting an industry benchmark for independent innovation and engineering application of major technical equipment.”

The ring crane also features a pioneering electric direct-drive system that converts electric power directly into motion, delivering energy savings of more than 30%, boosting operating efficiency by 20%, and reducing fuel costs and carbon emissions.

As nuclear power projects worldwide become larger and more modular, demand is rising for ultra-heavy lifting equipment. The 14,000-ton ring crane marks a major step in the growing role of Chinese-developed high-end lifting equipment in nuclear power construction worldwide. It can serve conventional energy, nuclear power and wind power projects. For conventional energy, it can lift a range of large towers and vessels as complete units, replacing sectional lifting and reducing risks in assembly, pressure testing and other installation work. In nuclear power construction, it delivers a world-first capability: from a single crane position and using a single boom configuration, it can handle plant modules and major equipment for two nuclear islands. For offshore wind, its lifting height and capacity enable the installation of larger-capacity turbines.

Yang added: “XCMG will continue to advance the independent development of ultra-large engineering equipment, bring proven, reliable solutions to a wider range of engineering applications, and provide customers worldwide with safer, more efficient and energy-saving construction solutions.”

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REPLUS Engitech Advances Indigenous BESS Technology with Government-Backed R&D Programme

PUNE, India, Aug. 28, 2026 /PRNewswire/ — REPLUS Engitech, an Indian energy storage and battery technology company, is advancing the next phase of its indigenous Battery Energy Storage System (BESS) technology development through a government-backed research and development programme, building on an established foundation of product development, testing, intellectual property and advanced battery technology expertise.

The R&D programme represents the next increment in REPLUS’ ongoing technology development journey, with a strong focus on advanced battery thermal management one of the most critical technology challenges shaping the safety, performance, reliability and lifecycle of next-generation energy storage systems. The company’s work is supported by an existing technology ecosystem comprising dedicated laboratory and testing infrastructure, a pool of engineers and battery technology experts, proprietary innovations and patents, as well as products developed for automotive and industrial-grade applications.

As battery storage systems scale in capacity and become increasingly important to critical infrastructure, thermal management is emerging as a defining technology challenge. Higher energy densities, faster charging and discharging cycles, larger-format battery systems and increasingly demanding operating environments require more sophisticated approaches to controlling heat generation and dissipation. Effective thermal management is critical not only to battery performance and efficiency, but also to preventing thermal degradation, improving safety and extending battery life.

REPLUS’ technology development programme is therefore focused on advancing thermal-management technologies capable of addressing these challenges under India’s demanding operating conditions. The company’s R&D efforts are aimed at developing solutions that can maintain optimal battery operating temperatures across varying loads, ambient conditions and duty cycles, while improving overall system safety, efficiency and lifecycle performance.

Hiren Pravin Shah, Managing Director & CEO, REPLUS Engitech, said, “India’s energy storage opportunity is entering a phase where technology depth will be as important as manufacturing scale. At REPLUS, we have already built a foundation through our laboratories, testing capabilities, patents, products and a specialised pool of experts working on battery technology and deep-tech innovation. The government-backed R&D programme enables us to take this foundation further, particularly in advanced thermal management, which will be fundamental to the safety, performance and bankability of next-generation storage systems. Our objective is not simply to develop another BESS product, but to build indigenous technologies that can operate reliably across some of the most demanding applications and environments.”

REPLUS has already established products for automotive and industrial-grade applications, reflecting its experience in developing battery and energy-storage technologies for demanding operating conditions. The company’s technology roadmap is now expanding towards applications where reliability, safety, weight, temperature resilience and lifecycle performance become even more critical, including defence, marine, railways and space applications.

This expansion reflects the evolving role of battery technologies beyond conventional energy storage. Future applications will require batteries and thermal-management architectures capable of operating in extreme temperatures, high-vibration environments, constrained spaces and mission-critical conditions. Defence and aerospace applications, for instance, require stringent thermal and safety performance, while marine and railway applications demand high reliability and robust operation over extended duty cycles.

REPLUS’ existing R&D and testing ecosystem provides the foundation for this technology roadmap. Its laboratory infrastructure enables the company to evaluate battery technologies, thermal behaviour and performance characteristics under controlled and demanding conditions, supporting the transition from research and prototyping to validated products and commercial applications.

The company’s Pune manufacturing facility, which currently has an initial capacity of 1 GWh, is being scaled up as part of its broader capacity expansion plans. The combination of R&D, testing, intellectual property, product engineering and manufacturing capabilities is intended to create an integrated domestic technology and manufacturing base for advanced battery and energy-storage solutions.

As India’s renewable-energy capacity expands and energy storage becomes increasingly critical to grid resilience, the next generation of BESS technologies will need to deliver more than capacity. They will need to provide predictable performance, enhanced safety, longer operating life and resilience across diverse environmental and operational conditions. Advanced thermal management will be central to achieving this transition.

Through its continued R&D investments, REPLUS aims to deepen its indigenous technology capabilities and develop battery and storage solutions that can progress from automotive and industrial applications to increasingly sophisticated and mission-critical sectors, strengthening India’s domestic capabilities in advanced energy-storage and battery technologies.

Media Contact:

Suryansh Singh | +9197798 59237 | suryansh@conceptpr.com 

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Morphy Richards Showcases 90 Years of Smart Ideas at IFA Berlin 2026

BERLIN, Aug. 28, 2026 /PRNewswire/ — Morphy Richards, the British premium small appliance brand celebrating its 90th anniversary in 2026, will showcase its latest innovations at IFA Berlin 2026 from September 4-8. At Hall 6.1-102 of Messe Berlin, the brand will present a portfolio of new products spanning kitchen solutions, home living and air treatment, highlighting how nine decades of design heritage continue to inspire innovation for modern lifestyles.

Forged by Time. Inspired by Tomorrow

Founded in 1936 by Donal Morphy and Charles Richards, Morphy Richards envisioned a world where everyone could enjoy high-quality, well-designed electrical appliances. Over the following decades, the brand evolved alongside changing lifestyles and consumer needs, building a reputation for combining practical functionality with thoughtful design.

As Morphy Richards marks its 90th anniversary in 2026, that legacy is reflected in the milestone theme, “Forged by Time. Inspired by Tomorrow.” The theme captures both the experience accumulated over nine decades and the brand’s forward-looking approach to product innovation.

“Ninety years represents both a significant milestone and a responsibility to continue evolving,” said Martin Guo, Global Director at Morphy Richards. “The philosophy that inspired Morphy Richards in 1936 remains relevant today: creating products that address real household needs and make daily life easier. As lifestyles continue to change, we remain focused on developing practical and meaningful solutions for modern living.”

90 Years of Smart Ideas

At IFA Berlin 2026, Morphy Richards will bring its 90th-anniversary story to life under the exhibition theme “90 Years of Smart Ideas,” celebrating the brand’s enduring philosophy, “Smart Ideas for Your Life.” The showcase highlights how 90 years of design heritage continue to inspire innovations that address the evolving needs of modern living.

A key highlight is the S1 Pro Ductless Portable Air Conditioner, a next-generation cooling solution designed for flexible, installation-free comfort. Its hose-free design, airflow of up to 8 m/s, and four-way oscillation deliver fast, targeted cooling, while integrated air conditioning, fan, and dehumidification functions provide year-round versatility. Smart control options, including app, remote, and touch-panel operation, enhance convenience and are complemented by environmentally conscious refrigerants tailored to regional markets. The S1 Lite will also be on display as a more compact option, featuring the same hose-free, plug-and-play approach to cooling.

In the kitchen category, Morphy Richards will showcase the Fusion Kettle and Fusion Toaster, combining retro-inspired aesthetics with contemporary functionality. Together with the newly launched UK product ranges, the Clay and Cassini collections, they reflect a growing focus on appliances that seamlessly blend performance with home décor. The Fusion collection was recognized at IFA 2025 as one of Gadget Flow’s “Best of IFA” selections, underscoring its appeal to both design-conscious and practical consumers.

Additional highlights include the InfuseChill Flavored Ice Maker, which lets users create flavoured ice from coffee, juice, soft drinks and other beverages for more creative frozen drinks, and the Fully Automatic Coffee Machine, bringing café-style convenience home. These innovations demonstrate Morphy Richards’ ongoing commitment to developing practical solutions for evolving lifestyles.

“This year’s portfolio reflects how everyday needs are evolving,” said Calvin, Product Director at Morphy Richards. “Whether it’s creating comfort in warmer environments, simplifying food preparation, or bringing greater convenience into the home, every product on display has been developed around real-life use cases. The collections demonstrate how smart ideas can continue to improve everyday experiences in meaningful ways.”

As Morphy Richards marks 90 years of innovation, IFA Berlin 2026 offers an opportunity to celebrate its heritage while exploring the future of everyday living. Discover 90 Years of Smart Ideas at Hall 6.1-102 or learn more at https://morphyrichards.com/pages/ifa2026.

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TestMu Conference 2026: TestMu AI’s Flagship Event Marks a New Milestone in the World of Agentic Engineering and Quality

Over 75,000 Registrations, 145 Speakers, and Unprecedented Insights into the Future of Agentic Software Development and Autonomous Quality

SAN FRANCISCO and NOIDA, India, Aug. 27, 2026 /PRNewswire/ — TestMu AI (formerly LambdaTest), the world’s first Agentic AI-powered Quality Engineering platform, concluded the fifth edition of the Testµ (‘TestMu’) Conference 2026, a 3-day virtual summit to discuss the future of agentic engineering and quality, and establish a clear, actionable vision for the industry’s shift to autonomous software development.

The conference had a massive global convergence of talent and ideas, attracting over 75,000 registrations from testers, developers, engineering leaders, AI/ML engineers, and community members from the software testing and development community across 120+ countries. The event saw outstanding engagement, with 10,000+ attendees, underscoring the critical importance of the topics and the conference’s role as an essential forum for the world’s top engineering talent.

The agenda was driven by a historic gathering of industry titans and enterprise leaders from the world’s most innovative companies, including Microsoft, Meta, Replit, Databricks, Glean, Hinge Health, Salesforce, Piramal Finance, and others. The speaker roster featured Luis Héctor Chávez, Chief Technology Officer, Replit; Francesca Lazzeri, Principal Group Director, Microsoft; Thomas Dohmke, Co-Founder and CEO, Entire; Dona Sarkar, Chief Troublemaker – Microsoft Enterprise AI Advocacy, Microsoft; Rushabh Mehta, Software Engineer, Meta; Nilesh Dalvi, Engineering Leader, Glean; Rashi Agrawal, Head of AI, Hinge Health; Viktoria Semaan, Principal Technical Evangelist, Databricks; and many others.

Three core industry imperatives emerged from the summit’s 96 sessions, panels, and workshops. First, trust must be engineered, not assumed, as AI agents take on a growing share of the engineering workload, rigorous evals, verification layers, and continuous validation are the only way to make autonomous systems trustworthy at scale. Second, agentic workflows must graduate from pilots to production, enterprises need production-grade quality gates, observability, and governance to move AI-driven engineering beyond experimentation and into mission-critical delivery. Finally, the human quality layer will define the winners of the agentic era, engineering leaders must build the culture, skills, and operating models that allow teams to adopt, supervise, and genuinely trust AI coworkers.

“This year, Testµ (TestMu) Conference marked the moment the industry moved from talking about agentic AI to engineering it responsibly,” said Asad Khan, CEO and Co-Founder of TestMu AI. “Across three days, we saw the world’s best engineering minds converge on a shared conviction: autonomous systems demand autonomous quality. The conversations and innovations unveiled here will define how software is built, tested, and shipped for the next decade. Our commitment is to continue empowering this community with the platform and vision needed to lead the agentic era.”

The conference was supported by a rich ecosystem of partners, including Accenture, Capgemini, LTIMindtree, Microsoft, Persistent, Wipro, and many others.

Building on this monumental success, TestMu AI has announced that the sixth annual Testµ Conference will return from August 24-26, 2027, promising to once again gather the world’s brightest minds to push the boundaries of technology.

To learn more, visit: https://www.testmuai.com/testmuconf-2026/

Register for TestMu Conference 2027 here: https://www.testmuai.com/testmuconf-2027/ 

About TestMu AI

TestMu AI (Formerly LambdaTest) is a Full-Stack Agentic AI Quality Engineering platform that empowers teams to test intelligently and ship faster. Engineered for scale, it offers end-to-end AI agents to plan, author, execute, and analyze software quality. AI-native by design, the platform enables testing of web, mobile, and enterprise applications at any scale across real devices, real browsers, and custom real-world environments.

For more information, visit www.testmuai.com

Media Contact

Nikhil Saxena

Corporate Communication Manager

TestMu AI

nikhils@testmuai.com

+919870981968

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