Category Archives: News

PerformAce partners with mFilterIt to Redefine Ad Performance in India

New Delhi, India, 15 October 2025: PerformAce Media, India’s leading precision MarTech specialist, has entered a strategic collaboration with mFilterIt, a global frontrunner in digital ad-trust solutions. This partnership empowers brands and agencies with advanced, performance-driven advertising—layered with robust fraud protection and sophisticated Attention Metrics to reveal true audience engagement.

Addressing the New Age of Digital Advertising

Today’s digital world demands more than outdated metrics like CTR. The surge in AI-driven bots and invalid traffic means advertisers face greater risks of digital fraud, while the challenge of ensuring brand safety is greater than ever. Moreover, viewability rates, while important, are simply not enoughbrands need assurance that their messages are truly absorbed by a real, engaged audience.

Through this partnership, PerformAce and mFilterIt will equip advertisers to move beyond conventional measures, integrating:

• Invalid traffic and brand safety protection
• Attention-based measurement models
• Transparent, actionable campaign insights that maximize ROI

What’s New: Key Innovations

• Ad Fraud Prevention & Brand Safety: Every rupee spent is safeguarded by eliminating invalid traffic and avoiding unsafe placements.
• Performance Optimization: Data-driven insights allow brands to fine-tune creative, targeting, and placements on the fly.
• ROI Maximization: Identifies top-performing platforms and formats for high-impact conversions and scalable growth.
• Next-Gen Attention Metrics: Tracks advanced engagement signals—time spent, ad positioning, active interactions (clicks, sound, screen orientation) and video quartile progression.
• Custom Audiences & Retargeting: Enhanced targeting powered by real user-intent scores enriches campaign precision and effectiveness.

Real-World Outcomes

In a recent OTT campaign analyzed by mFilterIt, optimizing for invalid traffic and unsafe environments, coupled with attention-based creative adjustments, resulted in tangible ROI gains, actionable audience insights, and improved content strategies. By bringing this intelligence into PerformAce’s proprietary stack—VisionTV, AudienceX, NativeHub, InsightX, and ConnectX—advertisers gain unparalleled campaign clarity and transparency.

Leadership Perspectives

Saurabh Gaur, Co-Founder & CEO, PerformAce Media, said:

“At PerformAce, we’re committed to not just delivering reach at scale, but also to ensuring genuine accountability, brand safety, and attention-led performance. With mFilterIt, we’re empowering advertisers to demand more: real ROI, real trust, and real results.”

Amit Relan, Co-Founder & CEO, mFilterIt, added:

“Attention is fast becoming the new currency for advertisers. Together with PerformAce, we ensure every impression is verified and every campaign is optimized for meaningful engagement.”

TEAS Winner Meenakshi Debuts Solo Exhibition at Anupa Mehta Contemporary Art

Anupa Mehta Contemporary Art’s TEAS award recipient Meenakshi has launched her first solo exhibition 

Mumbai: October 15, 2025 : To celebrate Mahatma Gandhi’s 156th birth anniversary, the Anupa Mehta Contemporary Art (AMCA) gallery is showcasing the debut project of its award-winning artist Meenakshi Nihalani till October 25. The art project titled ‘Seven Yards of Blue’ which is inspired by Gandhi’s letters around the Champaran Satyagraha and chronicles its impact on the farmers of India, is scheduled till October 13 at the art gallery. 

Artist Meenakshi Nihalani was the recipient of AMCA’s first ever ‘The Emerging Artist Solo’ (TEAS) award that recognises emerging artists whose work focuses on subjects of socio-political and economic relevance. The exhibition is curated by Anupa Mehta and supported by Hampi Art Labs, where Meenakshi recently completed her residency.

The Champaran movement, led by Gandhi in 1917, was India’s first significant civil disobedience campaign focused on ending forced indigo cultivation. Meenakshi’s immersive installation works, combining textiles and sculpture, explore the plight of indigo farmers, chronicling their resilience amid colonial oppression and creating a nuanced dialogue between the past and present. 

“We are very excited to display Meenakshi’s impactful work at AMCA as a tribute to Mahatma Gandhi during this very special month that celebrates his birth anniversary. This exhibition allows us to reflect on the enduring relevance of resistance, justice, and self-reliance. We look forward to having many more meaningful conversations in the years to come with the TEAS award and we hope to keep inspiring fresh new talent to express their views on relevant socio-political and economic events through contemporary art,” said Anupa Mehta, gallerist and curator. 

As an annual event, the TEAS award and exhibition program aims to launch and nurture emerging talent, fostering vital cultural dialogues both within India and internationally. The highly anticipated opening is expected to attract artists, collectors, critics, and audiences eager to experience a powerful confluence of art, history, and activism.

Roots at Mahindra University reveals stellar line-up bridging tradition and youth

Hyderabad, 15th October 2025: Mahindra Group’s newest cultural initiative, Roots at Mahindra  University – a one day festival bridging ancient traditions with today’s youth – has finally unveiled its  line-up of diversely talented artists. With this new IP, Mahindra is breaking ground by empowering  students to create a living, breathing ecosystem where heritage becomes an active, two-way dialogue.  The festival will place the next generation at the very heart of cultural sustainability.  

India’s cultural heritage is diverse, and shifting every few hundred kilometres. But what happens  when this thriving culture faces the danger of becoming a niche? For a generation of digital natives,  these traditions are not just about history but a piece of identity shedding away. So, they want to  extend their efforts towards sustaining these traditions and confluence it into the mainstream. And  from this desire, Roots at Mahindra University was born. The students’ mission is simple but  profound: to give unique legacy art forms a stage in the here and now. 

And the line-up of the festival reflects this very philosophy with: The Raghu Dixit Project, pioneers  of India’s folk-rock movement who have redefined Kannada folk poetry for global audiences.  Swarathma, who turns music into environmental, social and cultural activism with electrifying  performances. Bringing a northern flavour is Alif, aka, Mohammed Muneem Nazir, a poet, singer 

songwriter from Kashmir. His work on Coke Studio Bharat and Made In Heaven is steeped in ideas of  identity, longing, and resilience. Not to forget Hamza Rahimtula + Rajasthan Folkstars’ rare  dialogue between DJing and Manganiyar traditions led by Khartal virtuoso Jaisa Khan and Firoz Khan  on the Bhapang and Morchang. It started as a spontaneous collaboration that has pushed Rajasthani  folk into global dance circuits.  

Meanwhile, there’s Gotte Kanakavva, the 65-year-old daily-wage worker and farmer who is now a  folk icon, awarded and celebrated for keeping Bathukamma songs alive. Lastly, Arko and Friends ft.  Gaboo’s fresh collaboration will bring together Bollywood with indie experimentation, bridging  popular and alt music.  

“Young people often express the need to reconnect to India’s artistic traditions, and believe they must  shoulder the responsibility to both preserve and reinvent them. Roots is a manifestation of this belief.  This is not nostalgia but a generational mandate. It is their way of saying that culture is not a museum  exhibit but alive, and belongs in the present to the young. By bringing forgotten art forms through  authentic acts in contemporary spaces, Roots is not just preserving traditions but evolving them,” said  Jay Shah, Vice President, Head – Cultural Outreach, Mahindra & Mahindra

Dr. Yajulu Medury, Vice Chancellor of Mahindra University, added, “Roots is not a festival planned  from the top down for the attendees. The very generation it endeavours to inspire is the one building it  piece by piece from the ground up – not just as volunteers but as cultural entrepreneurs. And the line-up  of the festival embodies this ethos of not just preserving the past but making it relevant for the future.” 

Roots at Mahindra University promises not just performances but a cultural movement  demonstrating how the youth has the power and the responsibility to keep the chain of memory alive,  and become guardians of India’s cultural future.

Record-Low Inflation Opens Window for Growth Acceleration: PHDCCI

India, 14th oct 2025: CPI has seen a sharp decline in India’s headline inflation to 1.54% in September 2025, the lowest in over eight years according to the date released by Ministry of Statistics & Programme Implementation today.

“The record-low inflation offers a strong foundation for India’s next phase of growth. It is a moment of opportunity to revitalize private investment, stimulate consumption, and accelerate job creation,” said Mr. Rajeev Juneja, President, PHDCCI in a press statement issued here today.

Food inflation (Provisional) registered a –2.28 % year-on-year decline, extending its downward trend for the fourth consecutive month. Among categories, the sharpest declines were driven by lower inflation in vegetables, oil & fats, fruits, pulses, cereals, eggs, as well as moderated increases in energy and fuel prices. Better arrivals of vegetables, cereals, and pulses at mandis led to a correction in retail prices, he said.

He added, “The moderation in food and fuel prices has provided much-needed relief to households and improved purchasing power. Going forward, we urge the government to leverage this price stability to enhance credit availability, ease of doing business, and export competitiveness, especially for MSMEs and labour-intensive sectors.”

This phase of low inflation should be complemented by accelerated implementation of infrastructure and logistics projects to lower input costs, further support for agriculture supply chains to prevent food price spikes, and continued focus on technology-driven productivity gains in manufacturing and services, he added.

We anticipate that India’s inflation will remain within a comfortable range over the next two quarters, supported by adequate food supplies, moderate energy costs, and prudent monetary management by the Reserve Bank of India said Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI.

Ex-BEL CMD V. Gowtama Mannava Joins Olee.Space as Strategic Production Advisor

Former Bharat Electronics CMD V. Gowtama Mannava joins Olee.Space as Strategic Production Advisor

India, October 13, 2025: Olee.Space, a leading photonics and defense technology innovator, today announced the appointment of Venkateswara Gowtama Mannava, former Chairman and Managing Director of Bharat Electronics Limited (BEL), as its Strategic Production Advisor. With a career spanning more than 4 decades in India’s defense electronics and technology sector, Mr. Gowtama brings extensive experience in strategic leadership, growth through innovation, and large-scale defense production to enhance Olee.Space’s purpose of developing indigenous capabilities in defense aerospace, and communications systems. 

In his advisory role, Mr. Gowtama will lead Olee.Space through developing cutting-edge defence electronic systems encompassing various technologies including LIDAR (Light Detection and Ranging) and Secure Communication Networks as per India’s vision for long-term technological self-reliance and Atmanirbhar Bharat. His technical expertise will play a crucial role in speeding up the Olee.Space’s timeline towards deploying high-performing systems and growing international defense partnerships. 

Commenting on the appointment, James Solomon, Founder & CEO, Olee.Space, said, “Mr. Gowtama’s appointment represents a turning point for Olee.Space as we move forward to align our innovations with India’s strategic vision for defense and civilian use cases. His unmatched deep experience in heading indigenous defense programmes will lead us to speed up technology development and drive operational excellence across our programs.” 

An experienced technocrat, Venkateswara Gowtama Mannava was the Chairman and Managing Director of Bharat Electronics Limited. During his tenure, BEL solidified its position as India’s premier defense electronics company, breaking new ground in radar, communications, and electronic warfare systems. He promoted R&D partnerships, defense electronics innovation, and convergence of emerging technologies across spheres. 

Venkateswara Gowtama Mannava, former Chairman and Managing Director of Bharat Electronics Limited (BEL), added, “Passion and commitment are driving the Olee.Space team to new frontiers. I am excited to join a team that is transforming how India develops and deploys cutting-edge defense technologies, and I look forward to supporting their mission of technological superiority and self-reliance.”

This appointment reaffirms Olee.Space’s ongoing commitment to harnessing profound operational expertise with technological innovation to enhance its leadership in India’s strategic technology ecosystem. 

Earlier this year, Olee.Space raised $3 million in seed funding from leading global and domestic investors, including BIG Global, IIM A Ventures, Rockstud Capital, and SIDBI, enabling it to accelerate innovation in strategic photonics and defense communications. The appointment of Venkateswara Gowtama Mannava, as Strategic Production Advisor reinforces the company’s commitment to combining cutting-edge technology with operational expertise. 

Fertility Expert Sayali Vaidya Hosts India’s Biggest Natural Conception Event in Pune

Mrs Sayali Vaidya, India’s Leading Voice In Fertility Yoga, Brings Conceive Naturally Conference,India’s Biggest Natural Conception Event In Pune

Pune, 11th october 2025: One of India’s leading voices in fertility yoga, Mrs Sayali Kalpesh Vaidya, in association with Sundar Wellness Center, is organising the Conceive Naturally Conference (CNC). Its purpose is to empower couples in the planning stage for natural conception through yoga, Ayurveda, manifestation, and emotional healing. Touted as India’s largest one-day fertility and wellness conference, it will take place on October 5th, 2025, starting from 10:00 A.M at Buntara Bhavan Auditorium in Baner, Pune.

The theme of the conference is Breathe. Believe. Conceive. CNC will be a confluence of science and spirituality, where couples and individuals will find hope, healing, and community. The conference is not just limited to couples in the planning stage. It is open for everyone, including women facing fertility challenges and health-conscious individuals. 

Throughout the conference, there will be sessions, workshops, and panel discussions. The first session, A Journey from Fear to Faith, will be organised by Mrs Sayali Kalpesh Vaidya. Following this, there will be sessions like Healing through Mantra and Breathwork by Mr Kalpesh Vaidya, and Dr Neha Phulpagare will host a session on Vocal Resonance For Inner Balance. Mrs. Vaidya will also launch her most awaited book, before she takes the stage for a panel discussion on Conceive Naturally With A Holistic Approach. 

Talking about the Conceive Naturally Conference, Mrs Sayali Kalpesh Vaidya said, “This conference is the biggest natural conception event carried out across the country. Over 1,200 attendees, along with wellness coaches, and Ayurvedic and homoeopathic MDs, will participate. My mission is to guide people, and their bodies for a safer conception through this conference. We are planning to organise yogic healing sessions, emotional release practices that open your heart and mind. With this, there will be scientific insights to support your journey with real-life success stories that will establish trust and faith in the process. We are very thrilled and excited to become a part of your journey to conceive.”

Mrs Sayali Kalpesh Vaidya, the founder of Sundar Wellness Center and a fertility yoga expert, has supported over 5,000+ students in their journey. She is blending the science of yoga, Ayurveda, and soulful practices for couples to conceive naturally. She also founded Yoga With Sayali, where she helps her 148K+ Instagram followers as well as 23K YouTube subscribers with yoga tutorials, fertility guidance, tips, and live sessions. 

As a leading figure in fertility yoga, she has helped many couples who were dejected after several attempts to conceive. With the Conceive Naturally Conference, Sayali is igniting hope amongst couples through holistic tools and practices to conceive naturally.  Sayali has formed a community through her platform, and during the conference, the couples who were previously a part of the programme, will share their testimonials. This will create a sense of community for new joinees and inculcate a feeling of safety and hope for parenthood. 

Her 90-Day Mindful Fertility Programme has helped many couples during their conception phase. The diplomas and certificates in Yogic Science, Naturopathy, Pre-Natal and Post Natal Yoga, along with Master’s in Yogashastra has legitimised her practice. It has helped people discover the power of holistic practices that go beyond conventional methods. 

This conference also underscores the importance of mind and body wellness, as well as a balanced lifestyle for a safer conception. CNC will serve as living proof that parenthood can begin naturally with the right mindset, yoga, and maintaining a holistic lifestyle. 

Nobel Prize Dialogue Bengaluru: The Future We Want

India, 10th october 2025:Nobel Prize laureates and leading thinkers will gather to explore how knowledge, creativity, and investment in young people can shape a more inclusive, sustainable, and equitable future—rooted in India’s rich intellectual tradition. Featuring Nobel Prize laureates David MacMillan (chemistry, 2021) and James Robinson (economic sciences, 2024), alongside renowned experts Tolullah Oni, Gagandeep Kang, Montek Singh Ahluwalia, and Kush Parmar. The event will spotlight transformative talks on the origins of prosperity, the future of urban ecosystems, cutting-edge scientific discoveries, and innovations in global health, culminating in insightful panel discussions on megatrends shaping the next decade. The program will be enriched by captivating cultural performances by Dr. L. Subramaniam and Kavita Krishnamurthy.

3 November 2025 | 10:30 AM–1:00 PM
JN Tata Auditorium, Indian Institute of Science, Bengaluru

Forum South BLR Fest 2025 Unveils World’s Largest 40ft Gramophone

Bengaluru, October 10th, 2025: The city’s most anticipated festive celebration, Forum South BLR Fest, returns for its 3rd edition with the exciting theme “Back to the Future.” The highlight of this year’s celebration is the unveiling of the world’s largest 40ft walk-through gramophone.

From its towering horn to intricate design motifs, the installation reimagines the gramophone as an immersive retro-futuristic wonderland—where nostalgia blends seamlessly with imagination.

Built over 15 days by a team of 20 skilled artisans, the installation required 3,500 man-hours of craftsmanship and attention to detail. The gramophone celebrates the cultural revolutions of the ’70s, ’80s, and ’90s, evoking memories of mixtapes, family gatherings, and timeless conversations that music inspired across generations.

“Forum South Bengaluru has always been at the forefront of curating immersive experiences. With the world’s largest 40 ft gramophone, we are celebrating both the nostalgia of the past and the imagination of the future, making this year’s fest truly unforgettable.” Muhammad Ali, CEO, Forum Malls, Prestige Group.

Featured Experiences & Events:

Immersive Gramophone Journey: Step inside the 40 ft structure and relive an era of nostalgia, a bridge between the past and the present generation.

Interactive Retro-Futuristic Décor: Neon lights, UFO-inspired elements, and larger-than-life installations spark wonder and imagination.

• Usha Uthup Live Concert (October 19, 2025): Experience the legendary singer live in concert, bringing timeless music to the fest. BookMyShow
• Festive Shopping & Brand Experiences: Explore curated shopping and brand showcases while soaking in the festive ambiance.

Forum South BLR Fest 2025 promises a one-of-a-kind celebration, blending nostalgia with innovation. With its mix of music, art, shopping, and live performances, the fest builds on its legacy of creativity— from last year’s Navrathan installation to this year’s record-breaking gramophone.

Ticketing & Event Details:

• Date: 8th October 2025 onwards
• Address: Forum South Bengaluru, Kanakapura Road, Banashankari, JP Nagar
• Price: Tickets to witness the decor of the immersive Gramophone experience start at ₹199/-

Cosmo First Secures ISO/IEC 27001:2022 Certification

New Delhi, 10 October 2025: Cosmo First Limited, a leading manufacturer in specialty films for packaging, labelling, lamination, synthetic paper, masterbatches and industrial applications, has achieved a significant milestone by obtaining the ISO/IEC 27001:2022 certification. This certification demonstrates Cosmo First strong commitment towards information security, effective risk management, and ongoing improvement in line with global standards across its corporate office and manufacturing plants in India. 

The scope of certification covers the manufacturing of PP/PET/PET-G films, rigid packaging, speciality chemicals, window films, and paint protection films. ISO/IEC 27001:2022 provides a structured framework for identifying potential threats, implementing safeguards, and continuously enhancing information security. The standard emphasises proactive risk management and the use of threat intelligence, ensuring that organisations remain resilient against evolving risks and can manage them effectively.

Mr Pankaj Poddar, Group CEO of Cosmo First, highlighted the importance of information security in the digital era: “In today’s digital landscape, information security is paramount to our business operations and customer trust. This certification reinforces our commitment to maintaining the highest standards of information security and future-ready enterprise, committed to protecting our IPs and providing security and trust to our customers. It also gives us the confidence to seek new markets as we continue to expand our global footprint as well.”

Earlier this year, Cosmo Specialty Chemicals, the 100% subsidiary of Cosmo First and Cosmo Sunshield, a business of Cosmo First involved in Window Films also achieved the ISO 9001:2015 certification for their Quality Management Systems. This recognised the company’s commitment to maintaining high-quality standards in the design, development, manufacturing, and delivery of Adhesives, Coatings, Masterbatch, Window Film products at its MIDC Area facility in Waluj, Aurangabad.

These certifications and recognitions demonstrate Cosmo First’s unwavering commitment to safeguarding sensitive information assets and upholding quality operational and management practices across its diversified business operations.  The company continues to set new benchmarks in the industry through its pursuit of excellence.

SUD Life launches SUD Life NIFTY Alpha 50 Index Fund

India,10th October 2025: SUD Life Insurance has announced the launch of the SUD Life NIFTY Alpha 50 Index Fund, a new fund offering that tracks the NIFTY Alpha 50 Index, a smart beta benchmark designed to identify India’s most consistent outperforming stocks. The New Fund Offer (NFO) is open from October 6 to October 24, 2025.

The index comprises the top 50 stocks from India’s largest and most liquid companies, selected based on their alpha, which measures each stock’s ability to outperform the broader market after adjusting for risk. Each stock’s weight in the index is determined by its alpha score, creating a performance-oriented portfolio rooted in quantitative analysis.

Commenting on the launch, Mr. Prashant Sharma, Chief Investment Officer at SUD Life, said – “This fund is about giving investors access to a more thoughtful way of investing in equities. Instead of simply tracking market size, it focuses on the performance of the companies that have shown an ability to deliver better returns over time. The idea is simple, to stay systematic, to stay invested, and to let data drive decisions. With the added benefit of 0% GST on ULIP charges, policyholders can now enjoy both efficiency and potential upside” 

The index is rebalanced quarterly, ensuring agility in response to evolving market dynamics. The fund targets consistent Alpha with a sector agnostic approach helping balance risk and capture opportunities across the economic spectrum.

With its mid-cap bias and focus on high-alpha constituents, the fund is suited for policyholders seeking to participate in India’s growth story through a smarter, data-led approach to equity investing.

The fund will be available with SUD Life’s unit-linked insurance products like SUD Life Wealth Builder Plan, SUD Life e-Wealth Royale, and SUD Life Star TULIP Plan.

Additionally, with the recent GST exemption on ULIP charges (0% GST), policyholders can now get greater cost efficiency and improved net returns along with a life insurance cover, making this an opportune time to grow wealth through market-linked life insurance solutions.

This launch reflects SUD Life’s continued focus on offering policyholders smarter, research-backed ways to grow their wealth while staying protected through life cover with market-linked life insurance plans.