Category Archives: News

NoMoZo 7.0 Showcases Sustainable Living, Regenerative Tourism and Responsible Innovation in Porvorim

Porvorim, Jan 15:  Transforming Chhatrapati Shivaji Maharaj Marg, Porvorim, into a vibrant, people-centric public space, the seventh edition of NoMoZo (No-Motor Zone) was successfully held on Sunday, January 11, 2026, reinforcing the importance of sustainable urban living through reduced vehicular movement and active community engagement.

The annual initiative provided a dynamic platform for startups, student innovators and entrepreneurs to showcase solutions rooted in sustainability, responsible innovation and technology-driven problem-solving, reflecting Goa’s evolving innovation ecosystem.

The event was organised under the leadership of Shri Rohan Khaunte, Hon’ble Minister for Information Technology, Electronics & Communications (DITE&C), Tourism, Printing & Stationery, and MLA of Porvorim. Shri Kedar J. Naik, Chairman, GTDC and MLA, Saligao, was also present. Renowned actor Shri Manoj Bajpayee graced the occasion as the Chief Guest, adding prominence to the celebration.

Marking its participation at NoMoZo 7.0, the Department of Tourism, Government of Goa, curated an engaging stall highlighting the State’s vision for Regenerative Tourism. The exhibit emphasised responsible travel practices that generate positive social, cultural and environmental outcomes, encouraging visitors to engage meaningfully with Goa’s communities, heritage and natural ecosystems. Informative displays showcased key Goa Tourism initiatives focused on sustainable, experiential and community-driven tourism across the State.

The Tourism Department stall also highlighted major cultural initiatives, including Carnaval, upcoming tourism programmes, and a preview of the Shigmo Festival, one of Goa’s most vibrant traditional celebrations. Overall, Goa Tourism’s presence reflected an integrated approach that brings together sustainability, culture and community participation, reinforcing Goa’s positioning as a year-round destination rooted in responsible and inclusive tourism.

A dedicated heritage zone showcased the work of local artisans, including traditional Goan earthen pots, offering visitors a glimpse into Goa’s living craft traditions and cultural legacy.

Another key highlight was the dedicated innovation space curated by the Startup & IT Promotion Cell (SITPC) under the Department of Information Technology, Electronics and Communications (DITE&C). The platform enabled startups and student entrepreneurs to present cutting-edge solutions and showcase emerging entrepreneurial talent.

Under the Campus Innovation Scheme, students presented projects addressing real-world challenges. Don Bosco College of Engineering students showcased two notable innovations. Teams from the Electronics and Computer Science Department presented ‘Synapse-Connect: A Neuro-Muscular Signal Integration Framework’, focused on advanced human–machine interaction. Students from the Mechanical Engineering Department demonstrated a sustainability-led project titled ‘Processing and Testing of Recyclable Materials for 3D Printing Applications’, highlighting the effective reuse of recycled materials for additive manufacturing.

From the Agnel Institute of Technology and Design (AITD), the team ‘Innovator’s Squad’ presented a smart jacket for visually impaired individuals, designed to aid obstacle detection and navigation. Another AITD team showcased AI Aaji, a voice assistant developed to deliver real-time updates and support multiple user tasks.

Several startups further enriched the innovation showcase. Sevaco, a mobile platform connecting busy individuals with verified students for everyday tasks; Burraa, India’s go-out app enabling discovery and booking of curated experiences; Asier Solutions, focused on STEM skill development programmes; and DigiWiz, specialising in robotics, drone kits, IoT hardware and home automation, demonstrated solutions aligned with real-world needs.

Overall, NoMoZo 7.0 successfully highlighted how innovation, technology and entrepreneurship are shaping Goa’s growth narrative. The diverse exhibits reflected the State’s creative potential and reinforced its emergence as a hub for sustainable, technology-driven and responsible innovation.

Systematix Initiates Coverage on Enviro Infra Engineers with ‘BUY’ Rating, Sees 83% Upside Potential

New Delhi, Jan 15:  Systematix Institutional Equities has released a research report on India’s Water Supply & Management sector, initiating coverage on Enviro Infra Engineers Limited (EIEL) with a ‘BUY’ rating and a target price of Rs 346, implying an upside potential of 83% from the current market price of approximately Rs 189.

According to the report, Enviro Infra Engineers is well-positioned as a leading EPC player in India’s water and wastewater treatment space, supported by strong execution capabilities across both municipal and industrial projects.

Systematix highlighted Enviro’s robust financial performance over the last five years, with revenue and EBITDA CAGR of 71% and 107%, respectively. Looking ahead, the company’s management has guided for 35–40% revenue CAGR over the next 3–4 years, backed by a healthy order book of Rs 18.8 billion, equivalent to approximately 1.8x FY25 revenue.

The report further notes that Enviro Infra Engineers has a strong bidding pipeline of around Rs 80 billion, with a historical success rate of nearly 40%, providing strong multi-year revenue visibility.

On profitability, Systematix expects EBITDA margins to remain healthy at 22–24% over the coming years, driven by operating leverage and a favourable project mix.

Overall, the research forecasts revenue, EBITDA and PAT CAGR of 32%, 30% and 32%, respectively, over FY25–FY28E, reinforcing Enviro Infra Engineers’ strong growth outlook within India’s expanding water infrastructure landscape.

Sampark Foundation Invests INR 25 Crore to Expand Smart Schools and AI-Led Governance

Bengaluru, Jan 15: Sampark Foundation has unveiled a significant expansion of its efforts to transform learning and improve educational outcomes in government schools across Uttar Pradesh, Rajasthan, Uttarakhand, Maharashtra, Jharkhand, Himachal Pradesh, Haryana, and Chhattisgarh, through an investment of ₹25 crore. The announcement comes as the Foundation completes 20 years of driving innovation and impact in public education.

As part of this expansion, the Foundation will support the creation of 20,000 additional smart schools across the eight states, aligned with the National Education Policy’s vision of digitally empowered classrooms. Under this initiative, Sampark TV will be installed free of cost in government schools where smart televisions or smart boards already exist or are planned, alongside structured teacher training to enable effective classroom integration.

A parallel focus of this expansion is the deployment of an AI-based, real-time classroom monitoring and governance platform, planned to be rolled out across 80,000 government schools. The platform will enable district, block, and school-level education officials to track teaching data, monitor classroom engagement, and predict learning outcomes, strengthening evidence-based decision-making and accountability within the public education system. This first-of-its-kind platform will be implemented at no cost across all covered schools.

Letters of intent have been formally shared with all eight state governments, marking the next phase of collaboration to scale technology-enabled, student-centric learning across public education systems. Speaking on the announcement, Mr. Vineet Nayar, Founder and Chairman, Sampark Foundation, said,

“Twenty years ago, Sampark Foundation began with a simple idea: every child deserves a learning experience that excites the mind and sparks curiosity, regardless of geography or circumstance. As we renew our efforts to deepen partnerships with state governments, we aim to create classrooms where curiosity thrives and learning outcomes improve meaningfully and sustainably.”

Dr. K. Rajeswara Rao, President, Sampark Foundation and former Special Secretary, NITI Aayog, added,

“The future of public education lies in the intelligent use of data, technology, and governance. The AI-based monitoring platform will enable education leaders at every level to respond faster, plan better, and ensure accountability where it matters most – in the classroom. This initiative represents a significant step towards institutionalising data-driven decision-making in government school systems.”

In addition, the Foundation will host large state-level AI Education Conclaves in March 2026 across each of the eight states, focused on the theme “AI Revolution in Education,” bringing together policymakers, practitioners, and global experts to advance dialogue on the future of technology-enabled learning.

Committed to strengthening education delivery across India and fostering a love of learning in every child, Sampark Foundation works closely with state governments to ensure inclusive access to quality education. Through its flagship Sampark Smart Shala programme, the Foundation has reached over 1.8 crore children across more than 1.4 lakh government schools, trained over 8.5 lakh teachers, and established 40,000 smart classrooms that enhance teaching and learning experiences nationwide. Over the past  two decades, what began as a vision has evolved into one of the world’s largest education movements, documented as a Harvard Case Study and recognised globally among leading large-scale education innovations.

ITC Hotels Celebrate a Green Christmas with Sustainable, Craft-Led Festive Installations

New Delhi, Jan 15 : This Christmas season, ITC Hotels continues its enduring creative legacy of celebrating a Green Christmas, unveiling thoughtfully designed, sustainable Christmas trees across its iconic luxury hotels—ITC Maurya, ITC Mughal, ITC Rajputana and ITC Grand Bharat. Rooted in purpose, craftsmanship and respect for nature, each installation reflects ITC Hotels’ philosophy of Responsible Luxury, where celebration and sustainability coexist seamlessly.

At ITC Mughal, Agra, the festive spirit is woven into the city’s artistic heritage through a striking 17-feet Christmas tree inspired by Zardozi, the region’s celebrated embroidery art. Adorned with gold threads, beads and Mughal-era motifs, the installation pays homage to the skill of local artisans while embracing environmentally conscious design. The immersive lobby transformation blends tradition with modern sustainability initiatives, including reduced plastic use, renewable energy adoption and biodiverse green spaces.

At ITC Rajputana, Jaipur, Christmas is celebrated through Rajasthan’s regal traditions with a 15-feet pagri-inspired Christmas tree showcased in the Jaigarh Lobby. Crafted from iron and plywood and adorned with over 130 handcrafted safas in Bandhej, Pachranga and Leheriya fabrics, the installation honours the timeless symbol of pride and cultural identity. The vibrant centrepiece reflects centuries-old craftsmanship while reinforcing the hotel’s commitment to responsible hospitality.

Meanwhile, ITC Maurya, New Delhi, presents Eco Elora, a deeply symbolic and eco-conscious Christmas installation rising 16 feet in the Chaitya Lobby. Crafted entirely from natural, repurposed and biodegradable materials—including pine flowers, shola flowers, jute stems, corn husk, palm seeds, coconut coir and dried Indian fruits—the tree celebrates renewal, balance and mindful living. Created over 170 man-hours, Eco Elora exemplifies patience, precision and sustainable artistry.

Completing the festive narrative, ITC Grand Bharat introduces Sustain-a-Tree, a minimalist yet impactful expression of mindful celebration. Made from wood, cane and jute, the installation blends rustic elegance with contemporary eco-forward design, reinforcing the belief that beauty lies in simplicity and responsibility.

Together, these distinctive installations shape a festive narrative rooted in culture, creativity and care for the planet—redefining Christmas celebrations through purpose-driven luxury at ITC Hotels.

Hyatt Place Butwal Marks Entry into the City’s Hospitality Market, Ushering in a New Era of Premium Hospitality in Western Nepal

Diebold Nixdorf Elevates Jaivinder Singh Gill to Strengthen Regional Leadership

Diebold Nixdorf Strengthens Regional Leadership to Accelerate Growth, Elevates Jaivinder Singh Gill

Mumbai, India, Jan 13: Diebold Nixdorf, a world leader in transforming the way people bank and shop, has strengthened its regional leadership with the promotion of Mr. Jaivinder Singh Gill to Senior Vice President and Managing Director, Banking & Retail, Asia Pacific, Middle East and Africa (APMEA), and the appointment of Mr. Sandeep Sethi as Managing Director, India. The leadership changes are aimed at accelerating growth, deepening customer engagement and supporting large-scale digital transformation across banking and retail markets in the APMEA region by reinforcing strategic leadership across partnerships, enterprise sales and market execution.

Following his promotion, Jaivinder Singh Gill will lead as Senior Vice President and Managing Director – Banking & Retail, APMEA. With over 30 years of leadership experience spanning technology, banking, retail, and financial services, Jaivinder has played a key role in driving business transformation and regional expansion at Diebold Nixdorf. In his new role, he will continue to spearhead strategic growth initiatives and strengthen partnerships across the APMEA region.

Jaivinder Singh Gill said,

“Bank and retail systems across APMEA region are at a critical inflection point where modernisation can no longer be decoupled from resilience and consumer trust. Organizations are increasingly challenged to go beyond incremental adjustments to, in some cases, ‘reboot’ their systems and refocus them on business outcomes architecting across the physical and digital boundaries.” He added. “We are focused on empowering merchants and financial institutions to build secure, scalable and future-proofed commerce solutions that anticipates and adapts to changing consumer behaviour and regulatory requirements.”

Additionally, Diebold Nixdorf has appointed Sandeep Sethi as Managing Director, India. He will lead the banking business for India. Sandeep is a seasoned sales leader and accomplished executive with 27 years of experience in enterprise sales management, specializing in the banking, payments, and retail automation sectors. Prior to Diebold Nixdorf, he served as VP & Regional Head for India & South Asia at Wibmo (A PayU/Naspers company), leading the region’s payment business, driving growth across Authentication, Payment Gateway, Tokenisation, Fraud & Risk Management (FRM), and Digital Banking platforms. He is noted for leading Wibmo’s SaaS-led Payment Tech platform business in India and South Asia. He has also held leadership positions at several Fortune 500 companies, including IBM, NCR Corporation, Xerox, and Canon.

“Sandeep’s appointment significantly strengthens our leadership depth at a time when financial institutions in India are navigating large-scale transformation,” said Jaivinder Singh Gill. “His experience across payments, digital banking platforms and enterprise ecosystems will be critical in helping our clients to modernise, manage risk and deliver secure, seamless experiences at scale. With my expanded responsibilities, this allows us to align the regional strategy with strong on-ground execution as we continue to build resilient, future-ready connected commerce platforms.”

With these leadership appointments, Diebold Nixdorf reinforces its commitment to accelerating growth, advancing digital transformation and delivering secure, innovative connected commerce solutions that help banking and retail clients modernise operations and meet evolving customer expectations across global markets.

EaseMyTrip Announces ‘Republic Day Travel Sale’ with Big Savings Deals on Flights, Hotels, Buses, Cabs, and Holiday Packages

New Delhi, Jan 13: EaseMyTrip, one of India’s leading online travel platforms, has announced the launch of its ‘Republic Day Travel Sale’, offering travelers attractive deals to plan their upcoming journeys during the Republic Day period and the early months of the year. The campaign, live from 13th to 17th January 2026, is designed to encourage travel across the country and beyond, combining value-driven pricing with seamless booking experiences.

As part of the ‘Republic Day Travel Sale’, travelers can unlock a host of limited-period offers, including:

• Flights:UP TO INR 10,000 OFF*
• Hotels:UP TO INR 10,000 OFF*
• Holiday Packages:Starting at INR 9,999*
• Buses:UP TO INR 250 OFF*
• Cabs:UP TO INR 500 OFF*

These offers can be availed by using the promo code ‘EMTREPUBLIC’ on the EaseMyTrip app or website.

Customers can unlock additional benefits when booking with AU Bank, BOBCARD, Federal Bank, and ICICI credit cards, as well as Federal Bank debit cards. Travelers also stand a chance to win exclusive giveaways from partner brands like Foxtale, Relaxo, and The Man Company.

The ‘Republic Day Travel Sale’ brings together an extensive network of airline partners, including Air Astana, Air Canada, Air France, Akasa Air, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, EgyptAir, Ethiopian Airlines, ITA Airways, KLM Royal Dutch Airlines, Korean Air, LOT Polish Airlines, Lufthansa, Malaysia Airlines, Royal Jordanian Airlines, Saudi Arabian Airlines, Singapore Airlines, SpiceJet, Swiss International Air Lines, Thai VietJet Air, and Virgin Atlantic.

Travelers can also enjoy exclusive hotel discounts across a wide portfolio of hospitality partners, including 7 Apple Hotels, Ahuja’s Hospitality, Aivaa Hotels & Resorts, Amritara Hotels & Resorts, Ananta Hotels & Resorts, Astra Hotels, Birj Hotels, Bloom Hotels, Club Mahindra, Clarks Collection, Cygnett Hotels & Resorts, DLS Hotels & Resorts, Ecko Hotels, ECO Hotels, Eight Continents Hotels & Resorts, FabHotels, Ginger Hotels, GoStops, Haryana Tourism, HOSHR, Hotel Sonar Bangla, Icon Hotels, juSTa Hotels & Resorts, Lemon Tree Hotels, Le Roi Hotels, Lime Tree Hotels, Limewood Hotels & Resorts, Lords Hotels & Resorts, Magnus Hotels, Mount Hotels & Resorts, MP Tourism, Moustache Hostels, Mumbai House Hotels, Neemrana Hotels, One Earth Hotels, OTHPL, OYO, Pride Hotels Group, Ramee Group of Hotels, Ramoji Group of Hotels, Renest Hotels, RG Suites, SaltStayz, Sayaji Hotels, Shahpura Hotels, Shrigo Hotels, Sinclairs Hotels & Resorts, Spree Hotels, Starlit Hotels, Sterling Holidays, Suba Hotels, Summit Hotels & Resorts, Sumi Yashshree Hotels & Resorts, TGI Hotels, The Altruist Hotels, The Byke Hospitality, The Clarks Hotels & Resorts, The Fern Hotels & Resorts, Treehouse Hotels, Vesta Hotels & Resorts, VITS Hotels, WelcomHeritage, Windflower Resorts & Hotels, Zone by The Park, and Z Express Hotels.

As part of the sale, EaseMyTrip has curated special holiday packages covering popular domestic destinations such as Corbett, Delhi, Goa, Gujarat, Jaipur, Kashmir, Kerala, Manali, and Nainital, along with international destinations including Bali, Dubai, Europe, Maldives, Malaysia, Mauritius, Sri Lanka, Thailand, and Vietnam.

The sale comes at a time when early-year travel demand is showing strong momentum, with Republic Day emerging as a key booking window for both short breaks and advance trip planning.

Commenting on the launch, Mr. Manmeet Ahluwalia, Chief Marketing Officer, EaseMyTrip, said, 

“Republic Day often marks the start of the year’s travel planning for many consumers. Through our ‘Republic Day Travel Sale’, we aim to make journeys more accessible by offering strong value across flights, stays, and holiday packages, while continuing to deliver a simple and reliable booking experience. Early-year travel demand has been growing steadily, and we want to ensure our customers can plan their trips with convenience and confidence.”

With travel demand picking up in January, EaseMyTrip’s ‘Republic Day Travel Sale’ makes travel more flexible, convenient, and affordable, echoing the pride and progress of the Indian Republic.

Himalaya BabyCare Launches New Campaign Promising Worry-Free Care for Baby’s First Winter

Hyderabad, Jan 13: Himalaya BabyCare, India’s leading baby care brand loved by babies and trusted by parents, has unveiled a heartwarming new campaign that captures a mother’s instinctive concern during her baby’s first winter. Set against the cold and dry air of winter, the film captures a tender moment of parents protecting their baby’s soft cheeks and skin.

The DVC opens with a mother voicing her worry about how the harsh winter air could dry out her baby’s delicate skin, especially those soft, chubby cheeks. Responding with warmth and reassurance, the narrative shifts from concern to confidence as she makes a simple yet powerful promise—“Hum hone hi nahi denge”, a declaration that her baby’s cheeks will remain soft, no matter how harsh the  weather.

Rooted in emotion and everyday realism, the film reinforces Himalaya Gentle Baby Lotion and Gentle Baby Cream as trusted winter essentials for babies. The communication highlights Himalaya Gentle Baby  Lotion and Cream with a skin-friendly pH of 5.5, powered by the Penta Moisture Lock formulation to deeply moisturize and help protect the baby’s delicate skin barrier during winter.

By blending maternal instinct with science-backed reassurance, the DVC reaffirms Himalaya BabyCare’s role as a dependable partner for parents navigating their baby’s first winter. 

Speaking about the campaign, Mr. Chakravarthi N. V., Director – BabyCare, Himalaya Wellness Company, said,

“At Himalaya BabyCare, we understand that a baby’s first winter can bring many questions and concerns for new parents. This DVC reflects the deeply emotional truth that every parent wants to protect their baby from even the smallest discomfort. 

Through this film, we wanted to reassure parents that Himalaya BabyCare, the No. 1 Doctor Prescribed Brand* stands as a trusted partner in nurturing and protecting their baby, and that our gentle formulations are thoughtfully crafted to keep baby’s skin soft, nourished, and winter-ready.”

With its emotion-led storytelling and strong product credibility, the campaign strengthens Himalaya BabyCare’s long-standing bond with parents and its identity as a brand trusted by moms** and loved by babies^, echoing the promise of gentle, safe, and effective care for their baby’s first winter and beyond.

Tourism India Alliance Successfully Concludes TEX 2026 in Odisha, Spotlighting India’s Emerging and Unique Destinations

Gopalpur-on-Sea, Odisha, Jan 13: Tourism India Alliance (TIA) successfully concluded the 2026 edition of its flagship Tourism Exchange (TEX 2026), held from January 8 to 10 at the Mayfair Palm Beach Resort & Spa, Gopalpur-on-Sea, Odisha. The three-day event brought together over 300 delegates and more than 30 exhibitors from across India and overseas, reinforcing TEX’s position as one of the country’s most comprehensive and influential tourism platforms.

TEX 2026 served as a strong forum for collaboration, dialogue and business development, uniting state tourism boards, global tourism bodies, industry leaders and travel companies to collectively shape the future of India’s tourism landscape. This year’s edition placed a sharp focus on destination diversification, sustainability, innovation and the promotion of lesser-known yet high-potential regions. The event was supported by Incredible India, Ministry of Tourism, Government of India, further underlining its national relevance and industry significance.

Throughout the event, tourism experts highlighted the need to promote the distinct identity and uniqueness of emerging destinations such as Odisha and Chhattisgarh. Industry leaders noted that destinations like Gopalpur-on-Sea remain relatively unexplored despite their strong potential, with Odisha offering diverse tourism experiences spanning serene beaches, eco-tourism, Buddhist circuits, culture, heritage and tribal tourism capable of attracting both domestic and international travellers.

Discussions also highlighted Chhattisgarh’s focus on sustainable tourism development, with the state having taken several steps to strengthen its tourism ecosystem, including granting industry status to tourism in 2024 and introducing a dedicated homestay policy.

Poonam Sharma, DGM, Chhattisgarh Tourism Board, said,

“Platforms like TEX provide an important opportunity for stakeholders to engage in meaningful dialogue around sustainable and inclusive tourism development. Chhattisgarh has been working towards strengthening its tourism ecosystem through policy support and responsible tourism initiatives, and such platforms help amplify these efforts at a national level.”

Jagdeep Bhagat, President, Tourism India Alliance, said,

“The tourism destinations in Odisha now need focused promotion at both the national and international level. Several lesser-known destinations such as Gopalpur have immense potential, and TEX 2026 was deliberately hosted here to draw attention to these hidden gems and encourage stakeholders to explore and invest in them.”

The event featured a robust knowledge programme with expert-led sessions covering artificial intelligence in tourism, leadership and motivation for the travel trade, GST and compliance frameworks, the evolution of luxury travel in India, and inbound tourism growth.

Another major highlight of the event was the Tourism India Alliance Awards for Excellence in Tourism 2026, which recognised outstanding achievements across multiple categories, celebrating innovation, leadership, sustainability and technology-driven initiatives across the tourism sector.

Building on the momentum of TEX 2026, Tourism India Alliance announced that the next edition of the Tourism Exchange will be held in Raipur, Chhattisgarh, from January 7 to 9, 2027, further strengthening the platform’s focus on promoting emerging destinations across India.

With the successful conclusion of TEX 2026, Tourism India Alliance reaffirmed its commitment to strengthening India’s tourism ecosystem by fostering collaboration, promoting sustainable development and enabling long-term growth pathways. The event marked another significant milestone in TIA’s ongoing efforts to position India as a diverse, resilient and globally competitive tourism destination.

70% of Women Aged 35-55 Fail to Get Tested for Anemia And Suffer In Silence

Kolkata, Jan 13: Anemia has quietly become one of the most common yet neglected health problems among women today. Due to busy lifestyles, lack of awareness, and the tendency to ignore early symptoms, many women continue to live with low energy, weakness, and poor health without knowing the real cause. Timely blood tests can help detect anemia early, prevent complications, and significantly improve a woman’s overall well-being.

Anemia is a condition in which the body does not have enough healthy red blood cells or hemoglobin to carry adequate oxygen to tissues. As a result, the body feels tired and weak, even after routine activities. Iron-deficiency anemia is the most common type seen in women. Anemia in women is often caused by iron deficiency due to poor diet, heavy menstrual bleeding, repeated pregnancies, blood loss, or poor absorption of nutrients. Chronic illnesses, vitamin B12 or folate deficiency, and certain medical conditions can also contribute to anemia. Women with anemia may experience constant tiredness, weakness, dizziness, headaches, pale skin, shortness of breath, hair loss, and difficulty concentrating. Since these symptoms develop gradually, many women tend to ignore them. If anemia is not detected and treated on time, it can lead to severe fatigue, reduced immunity, heart strain, complications during pregnancy, delayed recovery from illness, and poor quality of life. Long-term untreated anemia can increase the risk of serious health problems.

Dr Abhik Banerjee, Zonal Technical Chief East Zone, Apollo Diagnostic Kolkata said,

Alarmingly, close to 70% of women aged 35-55  do not opt for routine blood tests, allowing anemia to go undiagnosed and untreated for years. Nearly 40% of women who are tested show signs of anemia and are advised to take appropriate treatment.  They often normalize fatigue and weakness, unaware that untreated anemia can lead to serious complications affecting the heart, immunity, and reproductive health. Early testing can prevent years of unnecessary suffering. Simple blood tests can make a huge difference. Women who should regularly test include adolescents, women with heavy menstrual cycles, pregnant and breastfeeding mothers, working women with constant fatigue, and those following restrictive diets. Early detection through blood tests allows us to manage anemia effectively with diet changes, supplements, and treatment, restoring energy and improving daily life.”

Dr Abhik  further added,

“Key tests women should take for anemia are the hemoglobin test to measure the oxygen-carrying capacity of blood and confirm anemia. Iron Studies (Serum Iron, Ferritin, TIBC) help identify iron deficiency and iron stores in the body. Complete Blood Count (CBC) provides overall information about red blood cells and anemia severity. Vitamin B12 and Folate Tests allow for the detection of nutritional deficiencies causing anemia. So, understand that  anemia is easy to detect and treat if addressed early. Management includes an iron-rich diet, supplements, treating the underlying cause, and regular follow-up tests. Despite this, there is still a significant lack of awareness, and many women continue to ignore testing. Women shouldn’t  dismiss persistent tiredness and to prioritize routine blood tests for a healthier, more active life.”

Anemia should not be accepted as a “normal” part of a woman’s life. Regular blood tests are the key to early detection, prevention of complications, and long-term health. Awareness, timely testing, and proper treatment can help women regain strength, confidence, and quality of life.