Category Archives: News

AB de Villiers steps back into the spotlight as Sneaker LAB’s brand partner

National, 19th May 2025: Sneaker LAB, the South Africa-based brand redefining sneaker care through its science-led, probacterial -powered solutions, has unveiled its new campaign featuring cricketing legend AB de Villiers as their brand partner. The high-impact campaign brings the brand’s unique philosophy to Indian audiences, merging innovation, sustainability, and sneaker culture, with de Villiers leading the way.

Known for his trailblazing IPL career and massive fan following in India, de Villiers represents the spirit of evolution and global appeal that Sneaker LAB champions. This partnership marks a powerful union, ushering in the brand’s India chapter rooted in shared values of purpose, performance, and progress.

With sneaker culture booming across the country, the campaign makes its debut at an opportune moment, when consumers are actively seeking smarter, more sustainable ways to care for their footwear. With a belief that science and sustainability go hand in hand, the brand offers eco-friendly sneaker care solutions powered by biotechnology. Its unique probacterial formula uses good bacteria to break down dirt and eliminate odour even after application, making sneaker cleaning both effective and environmentally responsible.

Sharing his thoughts on the association, AB de Villiers, South African cricketer and brand partner for Sneaker LAB, said, “When Sneaker LAB approached me, I instantly connected with their fresh approach and purpose-led vision. They are doing something different by combining science, sustainability, and style in a way that truly stands out. I am proud to represent a brand that is not just innovative but also committed to doing good in a country that I am deeply connected to.”

Speaking about the campaign, Jo Farah, Founder of Sneaker LAB, shares, “This campaign captures the essence of what we stand for at Sneaker LAB, a belief that innovation and sustainability can come together in everyday life. Launching the campaign in India is a meaningful step for us and having AB de Villiers lead this journey makes it even more special. His story, his values, and his connection with Indian fans bring depth to our message, and we are proud to start this new chapter with him.”

To complement the campaign, Sneaker LAB is introducing a special three-month-long campaign called The Golden Wipe – A Ticket to Meet AB, running from 16 May until October when winners will be announced. Hidden inside select Sneaker LAB Sneaker Wipes boxes across India are 5 Golden Wipes with exclusive codes. Lucky finders will win a once-in-a-lifetime opportunity to meet AB de Villiers in person, along with an eventful day. Designed to celebrate India’s love for cricket and sneakers, this campaign brings together the worlds of sport and style in a way that is both personal and unforgettable.

Sneaker LAB is more than just a brand; it is a movement toward smarter, sustainable fashion care. With AB de Villiers leading the charge, the brand is set to redefine how India looks after its sneakers by merging innovative science with eco-conscious values. As it steps into one of the world’s most vibrant markets, Sneaker LAB is here to make a mark and inspire a new generation of sneaker culture.

Fenesta Brings Humour to the Heat with New Summer Film: “Beat the Heat with Fenesta”

National, 19th May 2025: As the country swelters under an unforgiving summer where ceiling fans slow to a crawl and AC remotes double as emergency devices, Fenesta, India’s No. 1 windows and doors brand, delivers both comic relief and a smart solution. Under its ongoing ‘Fine. Finer. Fenesta’ campaign, the brand has launched a light-hearted new summer film titled “Beat the Heat with Fenesta”, highlighting the role of effective insulation and energy-efficient fenestration in enhancing everyday comfort.

Conceptualized and directed by Titus Upputuru, the film captures the all-too-familiar chaos of an Indian summer at home. Set in a relatable household scene, it opens with a man struggling to stay cool while working from home – wiping away sweat, fidgeting with the AC, and resorting to creative (and futile) hacks. In a hilariously absurd turn, he’s soon seen sitting in a bathtub full of water, attempting to work on his laptop. That’s when the punchline drops with perfect comic timing: “Running out of ideas to stay cool? Switch to Fenesta Windows and Doors.”

The film smartly blends humour with a functional message – you don’t need a bathtub to beat the heat, just better windows and doors.

Susmita Nag, Head of Marketing at Fenesta, shared, “We’re always exploring creative ways to communicate the everyday comfort and value Fenesta brings to homes. This film humorously reflects what many of us face during peak summers when even ACs seem to fail, often due to poor-quality windows and doors. Through playful storytelling, we highlight how choosing the finest Fenesta can make all the difference.”

Director Titus Upputuru added, “Fenesta products are a great solution to block out the heat and keep interiors cool. This was a joy to direct—we wanted the humour to feel unexpected and organic. The final shot, with the duck staring at the protagonist’s bizarre bathtub moment, still cracks us up!”

As Indian households increasingly seek smarter solutions that merge design, functionality, and sustainability, Fenesta continues to lead with offerings that deliver on all fronts. This campaign is a reminder that the simplest choices—like upgrading your windows and doors—can create the biggest impact on daily comfort.

DEE Development Engineers Limited Secures Major International Contract from Leading Global Oil & Gas Company

Mumbai, India, May 19, 2025: DEE Development Engineers Limited (DDEL), a leading provider of advanced process piping solutions bagged a significant contract from one of the world’s largest international oil and gas companies, headquartered in the United States. While the name of the customer remains undisclosed due to commercial considerations, this development marks a major milestone in DDEL’s global growth journey.

The agreement entails a consistent and recurring pipeline of orders for DDEL’s process piping solutions across the customer’s global projects, further reinforcing the company’s positioning as a preferred vendor for renowned international energy companies.

Commenting on the development, Mr. Krishan Lalit Bansal, Chairman & Managing Director, Dee Development Engineers Limited stated, “This partnership is a testament to the trust placed in DDEL’s technical expertise, robust execution capabilities, and unwavering commitment to quality. It also aligns with our vision to deliver world-class engineering solutions to marquee global clients and contribute meaningfully to large-scale, energy-intensive infrastructure projects worldwide.”

Ms. Shikha Bansal, Director, Dee Development Engineers Limited further added, “This global recognition underscores our contribution to the Make in India initiative, showcasing the strength of Indian manufacturing and engineering excellence on a world stage. It boosts our mission to project India as a key hub for high-quality, precision-driven engineering solutions in the global energy sector.”

Key highlights of the partnership include:

• A steady inflow of multimillion-dollar orders annually.
• Enhanced visibility and recognition in the global oil and gas infrastructure market.
• Strengthened presence in international markets through recurring engagements.
•  Execution of solutions for both upcoming and ongoing projects globally.

This order win is set to significantly contribute to the company’s long-term value creation and sustained growth trajectory.

Kartik Daftari of Hi-Tech Radiators Honored as MSME CEO of the Year by MSME Chamber of Commerce and Industry of India

Mumbai, May 19th : Hi-Tech Radiators, a global leader in the manufacturing of transformer radiators and tanks, has been awarded the prestigious MSME Best CEO Business Excellence Award by MSME Chamber of commerce and Industry of India. The grand ceremony took place at, Vigyan Bhavan, Rajpath, Central Secretariat, New Delhi, where industry leaders and achievers were recognized for their exceptional contributions.

 Kartik Daftari, CEO, Hi-Tech Radiators Pvt Ltd, was conferred with the CEO of the Year award in recognition of his visionary leadership, strategic acumen, and unmatched commitment to innovation and operational excellence. Under his leadership, the company has witnessed steady growth and created new standards in the manufacturing industry.
The Best MSME CEO of the Year award to Kartik Daftari echoes Hi-Tech Radiators Pvt. Ltd.’s strong commitment to purpose driven leadership.

 Expressing his gratitude, Kartik Daftari, CEO, Hi-Tech Radiators expressed “I am truly humbled to receive this honor. This is not only a personal achievement, but also an acknowledgement of the sheer hard work and commitment of every member of the Hi-Tech Radiators team. Our pursuit for sustainable growth, innovation, and contributing positively to the progress of the nation will always remain at the core of our company’s ethos. I sincerely thank the MSME Chamber of Commerce and Industry of India for this distinction and to all the people who keep supporting our quest for excellence.”

 Founded in 1989, Hi-Tech Radiators Pvt. Ltd. is a leading pioneer in the transformer radiator and distribution tank industry. The company continues to enhance its manufacturing capabilities through significant investments in advanced machinery, state-of-the-art equipment, and cutting-edge technologies. These new investments have enabled the company to offer its products with reduced lead times, further improving efficiency and customer satisfaction.

 Furthermore, to offer high quality products, Hi-Tech Radiators has developed a robust internal cleaning and coating process for radiators, further establishing their reputation as an innovative and quality-driven organization in the industry. Additionally, the company operates its own HDG facility, providing it with operational flexibility to effectively meet the diverse needs of its

Fortis Hospital Bengaluru signs MoU with Teleflex in India to create a UroLift Center of Education for South Asia

Bengaluru, 19 May, 2025: Fortis Hospitals, Bengaluru has signed a Memorandum of Understanding with Teleflex Incorporated, a leading global provider of medical technologies to create UroLift Center of Education for South Asia in India.

The UroLiftTM System uses a minimally invasive approach to treating Benign Prostatic Hyperplasia (BPH). BPH is a common condition marked by bothersome urinary symptoms that can cause loss of productivity, depression, interrupted sleep, and decreased quality of life. The UroLiftTM System is the only leading BPH procedure that does not require heating, cutting, removal, or destruction of prostate tissue. The UroLiftTM System provides rapid symptom relief and preserves sexual function. Typically, no catheter is required after the treatment.

Dr. Ashutosh Raghuvanshi, MD & CEO of Fortis Healthcare Limited remarked, “The healthcare landscape continues to evolve, and more minimally invasive therapies continue to emerge. At Fortis, we always strive to offer superior technologies to our patients. This educational initiative in association with Teleflex is another testament to our commitment to quality patient care.”

“At Teleflex, we believe that education is the foundation of progress in healthcare. Our collaboration with Fortis Hospitals will empower medical professionals with advanced knowledge and hands-on training, ultimately improving patient care,” said Arun Kaushik, Managing Director, South Asia, Teleflex.

Dr. Mohan Keshavamurthy, Principal Director – Renal Sciences, Fortis Hospitals, Bengaluru said, “Through this collaboration, we are committed to helping Urologists acquire requisite skill to optimize individualized treatment solutions such as UROLIFT for patients requiring Endoscopic surgical solutions for BPH and enhancing outcomes thereof. The program is designed to provide a comprehensive training program to Urologists to ensure careful selection and safe delivery of UROLIFT System to patients in their practice.”

1 in 2 Healthy Indians Show Early Heart Disease – Apollo Hospitals Urges Nation to Rethink ‘Normal’ This World Hypertension Day

India, May 19, 2025: On the occasion of World Hypertension Day, Apollo Hospitals is drawing attention to the rising prevalence of hypertension in India. With nearly 30% of India’s adult population living with high blood pressure, hypertension has become one of the leading risk factors for heart disease, stroke, kidney failure, and premature death. Despite its significant impact on public health, a large number of hypertensive people remain undiagnosed, underlining the urgency for a national shift in healthcare priorities.

The Growing Burden of Hypertension in India Recent studies indicate that hypertension is affecting approximately 300 million people. Notably, nearly half of those with high blood pressure remain unaware of their condition. The prevalence is notably high among younger populations, with 26% of those aged under 45 diagnosed with high blood pressure in 2024.

Dr. Prathap C Reddy, Founder and Chairman of Apollo Hospitals said, “India has overcome many public health crises, and each success was driven by awareness and collective effort. At Apollo Hospitals, we believe prevention is the first prescription. Through initiatives like Apollo ProHealth, we are transforming over 25 million screenings into powerful action—enhancing digital hypertension monitoring, strengthening policy advocacy, and making routine screenings a national priority. We want to see healthier, longer lives for every Indian.”

There is escalating pressure on India’s healthcare system, particularly in major cities, with Hyderabad (68%), Delhi (65%), and Chennai (63%) reporting highest prevalence. This reflects poorly on ‘Urban lifestyles’, characterized by chronic stress and sedentary routines accelerating cardiac risk.

Dr. Preetha Reddy, Executive Vice Chairperson of Apollo Hospitals, said, “Hypertension is no longer a condition confined to age or genetics—it is increasingly becoming a silent epidemic among young urban populations. The real challenge lies not just in measuring blood pressure, but in understanding the broader cardiovascular risk profile of an individual. We must move beyond isolated metrics and embrace a more holistic understanding of biomarkers, as even mild imbalances can be early indicators of more serious underlying conditions. Moreover, with rapid urbanisation, we are witnessing a sharp rise in sedentary lifestyles, poor dietary habits, and unrelenting stress, all of which are fuelling this public health crisis. Prevention and early intervention are not just options, they are imperatives. Alarmingly, nearly 30% of India’s urban population under the age of 40 is already affected by hypertension or pre-hypertension. This calls for immediate and collective action across healthcare, policy, and community awareness to protect the health of our fellow citizens.”

The Path to Prevention: Personalized and Tech-enabled Evidence shows that 80% of heart attacks and strokes caused by hypertension could be prevented through simple lifestyle changes such as reducing salt intake, increasing physical activity, and stress management. While the medical management of hypertension is crucial, Apollo Hospitals is advocating for a shift towards preventive healthcare. The key to reversing the growing burden of hypertension lies in empowering individuals to take control of their health through regular screenings, healthier lifestyle choices, and managing risk factors before they evolve into serious complications.

Apollo Hospitals is advocating for integrating technology into the country’s healthcare systems to enhance the detection and management of hypertension. Advances in artificial intelligence (AI), predictive analytics, and telemedicine are transforming how healthcare is delivered, allowing for more accurate risk assessments, early detection, and continuous management of hypertension.

A National Call to Action: A Collective Responsibility
Apollo is calling for a national rethink of cardiovascular prevention, urging Indians to start screenings early, particularly after the age of 30 or for those with a family history of heart disease. Incorporating advanced imaging techniques like Coronary Calcium Scoring can help reveal hidden risks, while adopting preventive treatment strategies for those showing early markers, even if asymptomatic, can significantly reduce future complications. Studies indicate a 45–50% reduction in cardiovascular events when individuals with early atherosclerosis receive guideline-based interventions.

CANCON 2025 at Cytecare Highlights Vital Role of Oncoanesthesia in Cancer Care

Bengaluru, 19th May 2025: The latest edition of CANCON 2025, the event hosted at Cytecare Hospitals, turned the spotlight on Oncoanesthesia, a vital Anaesthesia subspecialty in the field of cancer Care. Organized by the Department of Anesthesia at Cytecare Hospitals, Axon Anesthesia Associates, in association with the Society of Oncoanesthesia Perioperative Care (SOAPC) – Bangalore Chapter, the event brought together anesthetists, oncology surgeons, medical trainees, and healthcare professionals from across the region.

Held on 18th May, the event drew participation from young anesthetists and seasoned experts alike, highlighting the growing need for specialized anesthetic care in complex cancer surgeries such as Head & Neck, Major Abdominal and thoracic procedures.

Themed as a focused CME on Oncoanesthesia, this full-day event provided practical insights and case-based learnings on topics ranging from blood conservation techniques in cancer surgeries and pediatric onco-anesthesia to high-risk procedures like Cytoreductive Surgery with HIPEC and Oesophagectomy.

“Cancer patients often present with multifaceted challenges—advanced age, pre-existing medical conditions and complex surgical needs apart from cancer related issues. Oncoanesthesia is not just a technical sub-discipline; it is a holistic framework for managing the whole patient with unique physiological stress and the taking care of the pain enduring during the surgery and after. also taking care of these patients postoperatively in ICU” said Suresh Ramu, Co-founder and CEO, Cytecare Hospitals. “We are proud to foster discussions that elevate the standard of care through such specialized CME programs.”

Speaking at the event, Dr. Dinesh Raju, HOD of Anaesthesia, Pain and Critical care, Cytecare Hospital, Axon Axon Anaesthesia associates and Chairman of the SOAPC ,Bangalore Chapter and also Organising Chairperson, added, “Our mission is to raise awareness and equip the next generation of anesthetists to approach oncology cases with both precision and compassion. Through CANCON 2025, we’re enabling skill-building and peer-learning at the grassroots of anesthetic care.”

The event itinerary featured sessions from respected faculty across institutions such as Kidwai Memorial Institute of Oncology, Bangalore Baptist Hospital, Shri Shankara Institute , Zymus Hospital and HCG Hospital, among others.

Key highlights included:

• Jehovah’s Witness & blood conservation: Techniques to manage surgical cases where blood transfusion may not be an option
• Anaesthesia for pediatric onco-surgical cases: Special considerations in children undergoing cancer treatment
• Advanced Haemodynamic Monitoring, Thrive & TIVA: Best practices in intraoperative haemodynamic monitoring and use of THRIVE and Total Intravenous Anesthesia in onco settings
• Anaestheesia for Complex Surgeries : Oeesophageectomies, Pheochromocytoma and Cytoreductive surgery with Hipec

Each talk was backed by clinical case studies and audience interaction, creating a deeply engaging environment for knowledge exchange.

Hypertension on the Rise in Karnataka: Nutrition Experts Call for Urgent Lifestyle Changes

Bangalore, May 17, 2025: Noncommunicable diseases (NCDs) remain a leading cause of death across India, and Karnataka is no exception. The National Family Health Survey (NFHS-5, 2019–21) reveals that the southern states have a higher prevalence of hypertension than the national average. In Karnataka, the overall prevalence of hypertension has reached 27.2%, with 28.6% among men and 26% among women. This growing trend is fuelled by multiple factors including sedentary habits, unhealthy diets, rising obesity, and high alcohol consumption.

Hypertension, often termed the “silent killer,” is a leading risk factor for cardiovascular diseases, leading to heart attacks, strokes, and kidney failure.

The good news? You can take powerful steps at home – alongside your doctor’s guidance – to lower your blood pressure. Plant-based diets, centred on fruits, vegetables, whole grains, legumes, nuts, and seeds, can significantly lower blood pressure levels.

Emphasizing the critical role of diet and nutrition, Dr. Zeeshan Ali, a nutrition expert with the Physicians Committee for Responsible Medicine (PCRM), says, “Hypertension doesn’t have to be a permanent part of life. In many cases, it can be prevented—and even reversed—through simple, consistent lifestyle changes. Among the most effective strategies is adopting a plant-based diet.. Research consistently shows that lifestyle modifications, especially plant-based diets, can significantly lower blood pressure. When patients adopt a plant-rich diet—emphasizing local, affordable ingredients like lentils, beans, amaranth greens, drumstick leaves (moringa), ridge gourd, and fenugreek—they often experience not only a drop in blood pressure but also significant improvements in energy, sleep, and long-term health. Reducing salt and oil while using flavourful spices like turmeric, cumin, coriander, and curry leaves keeps meals heart-friendly without sacrificing taste.”

At the global level, hypertension affects 1 in 4 men and 1 in 5 women. In India, the situation is particularly alarming, with studies indicating that over 90% of adults with hypertension remain undiagnosed, untreated, or inadequately treated.

Dr. Ali highlights that Karnataka staples such as soppu saaru (greens curry), kosambari (lentil salad), and vegetable saaru can be further enhanced with potassium-rich greens and pulses to support heart health. He also advises cutting down on processed snacks, fried foods, red meats, and high-sodium pickles, while using traditional herbs and spices to maintain flavour and nutrition. Anyone making dietary changes—especially those on medication—should consult their doctor to ensure safe adjustments.

In addition to diet, regular physical activity, stress management, and routine blood pressure monitoring are essential pillars of an effective hypertension management plan.

As Karnataka faces rising rates of hypertension, it’s crucial to raise awareness about prevention and management. Focusing on early detection, healthy living, and the transformative power of food as medicine can empower individuals to safeguard their health and help reduce the burden of this life-threatening condition.

Vijay Deverakonda Gets Candid on Career Highs, Heartfelt Regrets & Offers Winning Advice for Aspiring Artistes in Filmfare’s May Issue

Vijay Deverakonda returns to the spotlight with Filmfare’s May cover issue, radiating the same grounded energy and quiet magnetism that made him a standout from the very beginning. From being hailed as the next big thing to leading the pan-India wave with Kingdom, his journey has been nothing short of compelling. Even before Arjun Reddy hit the screens, Vijay had already caught our attention with his sincerity, sharp wit, and effortless charm.

With Arjun Reddy solidifying his stature as a powerhouse performer, Vijay has steadily carved out a space among the most captivating actors in Indian cinema. Be it intense emotional dramas, commercial entertainers, or nuanced roles, he continues to push creative boundaries. Today, he stands tall as a pan-India star, bringing the same professionalism, humility, and determination to every set he walks into. In this exclusive cover story, Vijay opens up about his evolving journey, the power of reinvention, and what continues to drive him forward.

Talking about his special appearance in Kalki 2898 AD, Vijay Deverakonda shares his feelings of loyalty, “Nag Ashwin gave me my first break, and I’ll always do whatever he asks me to. He believes I’m his lucky charm—I have all the more reason to turn up just for a day if need be.”

Speaking of his upcoming film Kingdom, he paints a vivid picture of its emotional depth, “A thick-layered action drama. It’s an action film like the old days, where the emotions behind every moment matter, not just chasing the spectacle.”

When asked about a personal win in a film that may not have performed well at the box office, he reflects on Liger, “I learnt a lot from that film. From prepping, filming, promoting, to dealing with the aftermath of its release. What I started during Liger—in terms of training, physical discipline, and lifestyle changes—has now become an integral part of how I live my life today.”

Adding to it, “ Growing up, I was a huge fan and admirer of director Puri Jagannadh, his film Pokiri with Mahesh Babu sir is one of my favourites, and it was a dream of mine to make a film with him. I was extremely sad that we didn’t make a better film.”

When asked about his repeated collaborations with Rashmika Mandanna, he responds with warmth and a smile, “I haven’t done enough movies with Rashmika. I should do more. She’s a great actress and a beautiful woman—so chemistry shouldn’t be a problem.”

On whether true friendships can truly exist between co-actors, Vijay answers thoughtfully, “You can, if you find others who share the philosophy of ‘live and let live.’ There’s enough love to go around, enough stories to tell. There are a few good men… but I cannot take names without causing undue chaos—so there shall be no names taken.”

If he could offer advice to his younger self, Vijay would keep it simple but impactful, “I’d tell him to chill, laugh more, stress less. Whatever you’re doing, you’re doing well because in the future, you are going to be a phenomenon. He’s going to be everything you dream of being—and more.”

Additionally, offering a winning message for the aspirational artistes, he says, “You can never be fully prepared—no matter how much you plan. It’s going to be a journey, and you’ll find your footing as you go. But remember this: you shine because you’re you. Each of us is different on a DNA level, and that difference is what makes you interesting. If we were all the same, we’d just be robots. There’s a lot more I want to say… but I’ll save that for another time, on another stage.”

Water-Wise Construction: How AKP.HYMX Is Saving Water in Manufacturing

By- Amlan Parida, AKP.HYMX Concrete Pvt. Ltd.

Concrete production is frequently water-intensive, with batching plants using several thousand liters per day for aggregate soaking, mixing and equipment washing. As the construction industry faces increased pressure to reduce its environmental effects, cutting-edge water management practices are important. AKP.HYMX has responded by incorporating cutting-edge water recycling technologies and promoting effective curing techniques, maintaining both productivity and sustainability.

Recycling of Water in Batching Plants
Management of water in Closed-Loop
AKP.HYMX’s batching plant uses a continuous water recycling system, which captures and processes water from a variety of sources, including equipment washing and aggregates wetting. This method allows for the reuse of up to 90-95% of water, significantly reducing relying on external water supplies and promoting sustainability.

Automatic Filtration and Recovery of Aggregates
The company uses automated filtration plants to remove solids from process water without using any chemical. These systems minimise material and water waste by separating aggregate like stone and sand for immediate reuse. Consistent water quality and efficiency in operation are assured by fully automated controls.

Reduction of Cost and Waste
By recycling processed water, AKP.HYMX reduces the cost of disposal for concrete waste and the amount of waste sent to municipal sewage systems.

Water Saving Curing Techniques
Automated Curing System
AKP. HYMX supports automated curing techniques that provide water precisely and only when needed. In order to provide uniform curing and avoid overuse waste, these systems make use of storage tanks, pumps, and adjustable pipes.

Using Admixture that Reduce Water
The company customises concrete mixes with water-reducing admixtures, which reduce the amount of water needed for mixing and curing. This practice preserves concrete strength and workability while also promoting water conservation.

Alternative Techniques for Curing
AKP.HYMX promotes the use of curing components and membrane forming agents as an alternative to conventional water curing. These alternatives help to retain moisture within the concrete, decreasing the need for frequent water usage and further protecting resources.

Comprehensive Sustainability Work
Environmental Commitment
AKP.HYMX’s water-saving efforts are a component of a larger commitment to sustainable development. The company is constantly investing in research and innovation to improve water efficiency throughout all operations, placing itself as a responsible leader in the construction sector.

Constant Improvement
AKP.HYMX frequently reviews and updates its water management tactics, taking into account new technologies and feedback from plant managers and site teams. Water conservation is kept at the centre of its manufacturing philosophy through this culture of continuous improvement.

By combining cutting-edge recycling technologies with water efficient curing techniques, AKP.HYMX shows that significant water savings are possible in the production of concrete. By focussing on sustainability, the company not only reduces its environmental impact, but also sets a standard for others in the industry.

 As water scarcity issues get worse, such preventative actions will be essential to the future of construction.