17, Oct 2023
Ankura Hospital’s Dr. VVS Chandrasekharam represents India at the World Congress of Hypospadias International Society in Turkey

Ankura Hospital’s Dr. VVS Chandrasekharam represents India at the World Congress of Hypospadias International Society in Turkey

Hyderabad: 17th October 2023: Dr. VVS Chandrasekharam, Chief Paediatric Surgeon and Paediatric Urologist of Ankura Hospital for Women and Children has made the country proud by representing India as an invited faculty member at the recently concluded ‘World Congress of Hypospadias International Society (HIS)’ in Turkey. Dr. Chandrasekharam delivered a guest lecture on hypospadias, chaired scientific sessions, and participated in several discussions with experts on the subject from all across the globe on the nuances of hypospadias surgery. He and his team from Ankura Hospital also presented two research papers on hypospadias during the congress, which talked about the outcomes of the repair of severe hypospadias.

Dr. Chadrasekharam’s efforts and contributions to hypospadias were appreciated by all at the meeting. He was unanimously proposed and elected as the Executive Committee member of HIS, which is an honour for our country. He had emerged as the preeminent expert in hypospadias from India on the international stage during the World Congress.

Speaking about the accomplishment, Dr. Krishna Prasad Rao Vunnam, Founder and Managing Director – Ankura Hospital for Women & Children, said, “We feel proud about the fact that Dr. VVS Chandrasekharam not only represented Ankura Hospital but the country as a whole. We feel elated that Dr. Chandrasekharam emerged as one of the pioneers in the treatment of hypospadias across the globe. We at Ankura Hospital applaud his election as an Executive Committee member of Hypospadias International Society (HIS).”

17, Oct 2023
Phillip Island awaits the Repsol Honda Team

Australia, October 17, 2023: The non-stop schedule of the 2023 World Championship season keeps on coming as the Repsol Honda Team head to the most southernly GP of the year.

A short flight and a quick drive from Lombok to Melbourne and down to Phillip Island and Round 16, the Australian Grand Prix, is already here. The Repsol Honda Team are aiming to use the quick turnaround between races to help turn their fortunes after an ultimately unrewarding weekend in Mandalika. Redemption now calls at a circuit famous for tantalizingly close battles and unique situations.

Phillip Island is a track which has traditionally treated Marc Marquez and the Honda RC213V well, the combination taking three wins there in 2015, 2017, and 2019 – making the #93 Honda’s most successful rider around the 4.45km long track. Outside of these wins, Marquez scored a podium at the track last year – his 100th in the premier class with the Repsol Honda Team. Consistency across the weekend will be key, even if the weather looks set to be as volatile as ever.

Phillip Island awaits the Repsol Honda Team

Joan Mir arrives in Australia, the scene of his World Championship debut back in 2015, with his trademark positivity intact. Despite a late fall while showing some of his best race pace of the year, the #36 arrives happy with what he achieved and remains confident that there is more to come. Phillip Island was also the scene of Joan Mir’s first World Championship, winning the 2017 Moto3 crown on the Honda NSF250RW.

As always, the weather, and particularly the gusty winds, will be a critically important factor to monitor over the course of the Grand Prix weekend. Forecasts suggest it will certainly be a cooler weekend than the consistent 30°C and higher that the World Championship experienced in Indonesia.

Marc Marquez

“Phillip Island is a circuit with a lot of good memories for me. The place is something really unique on the MotoGP calendar and I have also enjoyed many memorable races there. Last year we got a really good podium there, my 100th in the premier class. As always, we have to see what happens this weekend, and especially here in Australia the weather can change a lot and the wind can make things complicated. It will be important to have a good plan for all scenarios.”

 Joan Mir

 “I think everyone enjoys Phillip Island, so I am looking forward to getting there. On paper, Indonesia didn’t look great but honestly, when you look deeper and especially at our pace on Sunday – we need to see the positives and look to make it happen again this weekend. Now we come to one of those tracks where almost anything can happen, on track and in the sky, so let’s begin! It’s an intense schedule to end the year so we have to keep focused to finish well.”

 Rider standings

 

Pos. Rider Num Nation Points Team Constructor
1 BAGNAIA FRANCESCO 1 ITA 346 Ducati Lenovo Team Ducati
2 MARTIN JORGE 89 SPA 328 Pramac Racing Ducati
3 BEZZECCHI MARCO 72 ITA 283 Mooney VR46 Racing Team Ducati
4 BINDER BRAD 33 RSA 211 Red Bull KTM Factory Racing KTM
5 ESPARGARO ALEIX 41 SPA 177 Aprilia Racing Aprilia
6 VINALES MAVERICK 12 SPA 165 Aprilia Racing Aprilia
7 ZARCO JOHANN 5 FRA 162 Pramac Racing Ducati
8 MARINI LUCA 10 ITA 144 Mooney VR46 Racing Team Ducati
9 MILLER JACK 43 AUS 135 Red Bull KTM Factory Racing KTM
10 QUARTARARO FABIO 20 FRA 132 Monster Energy Yamaha MotoGP Yamaha
11 MARQUEZ ALEX 73 SPA 108 Team Gresini Racing MotoGP Ducati
12 MORBIDELLI FRANCO 21 ITA 79 Monster Energy Yamaha MotoGP Yamaha
13 OLIVEIRA MIGUEL 88 POR 73 RNF MotoGP Team Aprilia
14 DI GIANNANTONIO FABIO 49 ITA 70 Team Gresini Racing MotoGP Ducati
15 FERNANDEZ AUGUSTO 37 SPA 67 Tech3 GASGAS Factory Racing KTM
16 MARQUEZ MARC 93 SPA 64 Repsol Honda Team Honda
17 RINS ALEX 42 SPA 54 LCR Honda Honda
18 NAKAGAMI TAKAAKI 30 JPN 50 LCR Honda Honda
19 FERNANDEZ RAUL 25 SPA 39 RNF MotoGP Team Aprilia
20 BASTIANINI ENEA 23 ITA 36 Ducati Lenovo Team Ducati
21 PEDROSA DANI 26 SPA 32 KTM Test Team KTM
22 MIR JOAN 36 SPA 20 Repsol Honda Team Honda
23 ESPARGARO POL 44 SPA 12 Tech3 GASGAS Factory Racing KTM
24 SAVADORI LORENZO 32 ITA 9 RNF MotoGP Team Aprilia
25 FOLGER JONAS 94 GER 9 Tech3 GASGAS Factory Racing KTM
26 BRADL STEFAN 6 GER 8 Repsol Honda Team Honda
27 PETRUCCI DANILO 9 ITA 5 Ducati Lenovo Team Ducati
28 PIRRO MICHELE 51 ITA 5 Ducati Lenovo Team Ducati
29 CRUTCHLOW CAL 35 GBR 3 Yamaha Test Team Yamaha
30 LECUONA IKER 27 SPA 0 Repsol Honda Team Honda

 

17, Oct 2023
Kiara Advani Gets Candid About Her Films, Characters, Love Life and A Lot More In Femina’s October 2023 Issue

National, 17th October 2023: Change is often described as an inevitable force that sweeps through our lives, transforming everything in its path. But there are those who refuse to wait for change to happen; they are the makers of their own extraordinary journeys. Actor Kiara Advani is one such individual, who has gone on to fashion a life for herself that is both distinct and extraordinary. The October 2023 issue of Femina celebrates the captivating journey of this ever-evolving force, a true icon of self-actualization.

Kiara Advani on the cover of Femina's October issue

Sharing her views about her films, Kiara says, “Today, when I meet people, it feels nice when they want to work with me or that they’ve written a role keeping me in mind. The difference is that, instead of four, I have 10 scripts to choose from.”

Speaking about her characters and their impact on life, Kiara reveals, “I have never played a character I didn’t like. If I don’t like my character, I better not be doing the movie. I believe I am discovering various aspects of myself through my work. I am evolving with each film, not just as an actor but as a person.”

Talking about her husband Sidharth Malhotra, Kiara adds, “We are both self-made actors and have earned our spaces in the industry on our own. It’s something that we’ve put so much hard work into that we would not want it to be taken away by having the focus shift to our personal lives.”

Kiara also delves into her life philosophy, the meticulous selection of roles she undertakes, her intricate decision-making process, and a wealth of other intriguing aspects.

17, Oct 2023
‘I don’t have deadlines or a flow chart to live life by’ – shares Maanvi Gagroo while talking about her latest release Half Love Half Arranged

Mumbai, 17 October 2023: Amazon miniTV –Amazon’s free video streaming service, the latest rom-com series-‘Half Love Half Arranged, is the perfect blend of emotions, taking viewers on an exhilarating journey with a millennial gynaecologist, Riya Tanwar. The series explores the world of arranged dating in the middle of crazy matches, weird situations, hilarious moments, and love jitters. Maanvi Gagroo is seen in the lead role portraying the life of a modern career-oriented woman caught up in the mess of relationships and marriage, alongside her co-star Karan Wahi.

Maanvi 1

Talking about her character, Maanvi shared, “She’s the oldest daughter of a Rajouri Garden family and a Type A personality. She’s a gynecologist by profession and is nearing the end of her 30-year marriage goal. But her long-term boyfriend dumps her. With renewed vengeance, she starts on a groom search. Supported by her Bua, a matchmaker, her parents, her best friend, and her life’s flow chart.” She also mentioned the resemblance between her character, Riya, and herself in real life. “Some situations for sure. I mean I don’t have deadlines or a flow chart to live life by, but certain aspects of her life, such as her relationships with her family and friends, felt familiar,” she added.

Sharing her perception about the uniqueness of the show, she mentioned how the narrative adds freshness and brings out different emotions at once. “I think its treatment is very fresh. And that newness lends itself to every department. I mean, it’s not a sitcom, but it is, it’s not a rom-com, but it is”, she shared.

Get ready to relish romance in the middle of modern love and arranged dating filled with laughter, with Riya and Jogi in Half Love Half Arranged. The series is streaming exclusively on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and on Play Store.

17, Oct 2023
Saba Azad gets candid about her recent show Who’s Your Gynac? says, “It felt real and relatable.”

Mumbai, 17 October 2023: Amazon miniTV- Amazon’s free video streaming service is making headlines for its latest medical drama – Who’s Your Gynac? The show is an interesting take on women’s sexual health that follows the journey of Dr. Vidhushi Kothari, an OB without a baby who believes in being friends with her patients. The series features Karishma Singh, Kunal Thakur, and Aaron Koul, along with the talented Saba Azad, in pivotal roles. Saba is being lauded for her exceptional performance in the series and shares takeaways from the show.

SABA 2

On being asked what made her say ‘YES’ to the show, Saba said, “It read pretty funny on the page, which is rare, usually you have to whip the comedy out of situations and timing on set. This was already in place and felt relatable and light enough to say a loaded thing we otherwise shy away from speaking of and have it be effectively absorbed without much ado.”

Unfold the journey of a Gynac filled with drama, emotions, love, and quirky-confused patients with Who’s Your Gynac? streaming live on Amazon miniTV, for free within the Amazon shopping app, on Fire TV, and on Playstore.

17, Oct 2023
Tahira’s short film Toffee was selected 6 years back on the same date for MAMI as her debut feature film Sharmjee Ji Ki Beti

Tahira Kashyap Khurrana, a passionate filmmaker and advocate for girls’ and women’s stories, has seen her journey unfold in a remarkable way. Her first short film, “TOFFEE,” premiered at the prestigious MAMI Film Festival in 2017. Now, in 2023, her debut feature film, “SHARMAJEE KI BETI,” is set to have its world premiere at the Mumbai Film Festival.

Toffee

What makes this journey even more surreal is that both films were announced on the same day, just six years apart. This unique connection makes us even more excited to see another humane story, woven with the themes of humor, vividness, and uniqueness.

In her recent Instagram post, Tahira also shared a heartfelt note by her daughter, and how it shall always be a source of inspiration from a fiery, independent young girl. As she progresses from #storiesinmyhead to #storiesinyourheart, Tahira Kashyap Khurrana’s impact on cinema and her advocacy for women’s stories remain a powerful force. Her first short film ‘Toffee’ left an inedible mark, and now with “Sharmajee Ki Beti” having its world premiere at the illustrious MAMI Film Festival, we are ready to be moved, inspired, and uplifted!

16, Oct 2023
ATA Carnet, a passport for goods, facilitates green channel route for doing business in India and Abroad!

Hyderabad, October 16th, 2023: FICCI hosted the Workshop on ‘ATA Carnet’ at Hyatt Place, Hyderabad, today. ATA Carnet is an International uniform customs document issued in 79 countries including India and is considered as a passport for goods, which facilitates the green channel route for doing business in India and Abroad.

Mr D. P. Naidu, IRS, Principal Commissioner, Hyderabad Customs Commissionerate; delivered the Keynote address at the Workshop. Mr Satish Kumar Reddy, Trade Facilitation Expert and Consultant, ADB; enlightened the audience on ‘Customs Perspective on ATA Carnet’; Ms S. Vijayalakshmi, Director, FICCI addressed the gathering on ‘FICCI’s Role on ATA Carnet, Application Procedures & its benefits. Mr Chakravarthi AVPS, Chair, International Trade, FTCCI; Mr Sumeet Gupta, Assistant Secretary General, FICCI; and Mr Suresh Kumar Singhal, Senior Vice President, FTCCI; spoke on the occasion.

ATA Carnet is an International Uniform Customs document issued in 79 countries including India, which are parties to the Customs Convention on ATA Carnet. It permits duty-free temporary admission of goods into a member country without the need to raise customs bonds, payment of duty, and fulfillment of other customs formalities in one or a number of foreign countries. ATA Carnet simplifies the customs procedures and clearance in a foreign land, without payment of duty or a bank guarantee for temporary import into that Country. The initials “ATA” are an acronym of the French and English word “Admission Temporaire / Temporary Admission.” Like a passport for goods, ATA Carnet (pronounced Karnay) allows for the goods for which it was issued to enter any of the participating countries for up to one year.

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ATA Convention is signed by 79 countries around the world, the system is a perfect illustration of how close cooperation between business and customs can facilitate and stimulate international trade. Each country in the system has a single guaranteeing body approved by the national customs authorities and the ICC World Chambers Federation. The National Guaranteeing Association is entitled to issue Carnets and to authorize local chambers on the national territory to deliver them on its behalf. In major trading nations, dozens of local chambers have that authority. In India, FICCI has been appointed as the National Issuing and Guaranteeing Association (NIGA) for the operation of the ATA Carnet system.

This service is available to exhibitors at trade fairs, business and sales executives, and traveling professionals, such as film crews, architects, artists, engineers, entertainers, photographers, sports teams, and many more. A single Carnet covers visits to an unlimited number of ATA countries in a year. It thus provides a simple and speedy way to travel abroad with business materials, saving both time and money.

Speaking on the occasion Mr D. P. Naidu said that in Hyderabad mainly, the media, cinema, and entertainment sectors have been using ATA Carnet and not much by other sectors. Major usage was during the formula racing in Hyderabad when cars were imported and exported back. With this awareness initiative of FICCI, more and more may come forward to use this facility. I assure you that Hyderabad customs will be at the forefront in facilitating any ATA Carnet utilization. Hyderabad Air Cargo has an International courier terminal for export at the International airport, we are facilitating courier imports also in a couple of weeks, currently import courier comes through Bangalore.

A lot of trade facilitation measures have been undertaken by the Indian Customs Department, as part of the Government of India’s reforms toward trade liberalization or globalization. Starting from the electronic data the EDI system, an electronic portal for import and export, and the risk management system, where instead of a physical examination of each and every consignment, 90% of consignments are cleared through the risk management system, where the system identifies and gives clearance, only a few cases, the system selects for examination or assessment. We have also a self-assessment for the importers and exporters to assess themselves. As part of ease of doing business lot of other measures have been adopted, the latest being the Turant customs, through which customs brought various partner agencies on a single platform to ensure swift online clearance by everyone.

Through Turant customs assessment is faceless, paperless, and contactless, there is uniformity in assessment and faster facilitation. We also have 24/7 customs clearance in Hyderabad air cargo, though not many people are using it. There is also Direct Port Delivery, where the containers of imported goods can go directly to the factory of the persons who are recognized, instead of opening and examining them, which takes a lot of time.

Similarly, for exports there is a direct port entry, where self-sealing is done at the factory and directly goes to the port, there is no need for the CFS and other formalities. There is an Authorised Economic Operators Program, where certain categories of exporters who are recognized by the department, for whom duty payment differs and faster clearance is accorded. The vision for customs is to use technology to our advantage, facilitate better and faster trade management, reduce dwell time, and reduce logistic costs, which helps make our goods less expensive and we get more export market.

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Mr Satish Kumar Reddy said, ATA Carnet is not very popular yet in India, so there is huge potential for it. ATA Carnet is an instrument for temporary admission of goods into one or more countries and bring them back and also bring goods to India and send them back. It’s a globally recognized instrument by approximately a hundred countries and usage is widespread in many countries. It’s useful for sending goods for display at Fairs and exhibitions, for sending commercial samples, for sending equipment for a temporary purpose like media cameras coming from abroad for the World Cup, etc. Annually goods worth $26 are traded under Carnet.

This system works by appointing a national Association in every country, either for issuing the carnet for exporting or for importing to guarantee it. There’s often one association that does both in each country and in India it is FICCI. Carnet provides for duty-free temporary import and temporary export, with no duties involved, and is a very simple custom formality. Carnet serves as a customs declaration, bill of entry, and shipping document and one need not file any other document, this itself is a bond or BG. The Association that issues it will guarantee to Customs that in case of breach or re-export doesn’t happen, the Association will compensate Customs. Carnet is valid for one year and the goods have to be returned in a year.

Advantages of ATA Carnet System

· The ATA Carnet System offers advantages to the customs authorities and the trading community, including individuals, enterprises, and trade organizations who need temporary duty-free importation facilities to prospect outlets for their products on foreign markets.

· ATA Carnet does away with the need for a customs document at each border point, reducing paperwork for customs officials and Carnet holders.

· For businesses, ATA Carnet does away with the need for the deposit of a personal or real guarantee at the border point of each country of temporary admission.

o For both the Carnet holder and the customs: no further customs document needs to be completed nor any other security produced upon arrival in the territory of temporary admission.

· ATA carnet is valid for one year. During this period its holder can use it abroad for the goods covered, for as many trips as he wishes from his home country to one or more of the other countries.

o This is particularly useful if the holder of the ATA Carnet intends to import goods temporarily into various countries in the course of the same journey, e.g. if a commercial traveler wishes to show samples to a number of potential buyers in different countries.

· For customs, the use of the ATA Carnet entails less administrative work and increased customs safety since the payment of import duties and taxes is guaranteed by the Guaranteeing Association affiliated with the ATA guarantee chain in the territory of temporary admission. The guarantee is automatic, and the customs need not check its validity for each carnet.

In addition, the system does not affect the revenue of the nation since the goods covered by the ATA Carnets are intended for re-exportation and not at all for sale in the country of temporary admission. The system is “self-policing” in that, should the Carnet holder fail to re-export the goods within the period of validity of the Carnet, duties become payable.

ATA Carnet in India – Operationalized by Notification No. 157/90 Customs, as amended.

Initially in India, the ATA Carnet system dealt with only those goods covered under the government-approved exhibitions/fairs or similar events. However, with effect from 5th October 2016, CBIC vide Notification No. 58/2016-Cus extended the scope of ATA Carnet to cover private exhibitions/fairs or similar events.

The scope of the system has been further expanded vide CBIC Notification No. 04/2018 dated 18th January 2018 to cover professional equipment meant for TV/film shoots, press/media coverage, sporting events, testing & calibration, etc.

16, Oct 2023
HDFC Bank introduces its ‘Bank on Wheels’ van in, Ashok Circle, Koppal, Karnataka

October 16, 2023, Ashok Circle Koppal, Karnataka: HDFC Bank has introduced a state-of-the-art ‘Bank on Wheels’ van in Ashok Circle, Koppal District of Karnataka. With this initiative, HDFC Bank is taking banking to people’s doorstep in semi-urban & rural geographies to provide access to banking in Karnataka. Earlier bank had introduced the ‘Bank on Wheels’ van in B C Road Bantwal.

Karnataka becomes the eighth state after Maharashtra, Gujarat, Punjab, Tamil Nadu, Jammu & Kashmir, Karnataka & West Bengal where HDFC Bank has launched its ‘Bank on Wheels’ initiative.

With this initiative, HDFC Bank has taken banking to people’s doorstep in semi-urban & rural geographies to provide access to banking products and services in all districts of Ashok Circle Koppal.

HDFC Bank

The ‘Bank on Wheels’ van was flagged off by Shri. Abhinava Gavisiddeshwara Mahaswamiji Gavimath, Shri. K Raghavendra, Hitnal Member of Legislative Assembly, Shri. Nalini Atul I.A.S Deputy Commissioner & District Magistrate, Shri. Captain Mahesh Malagitti Assistant Commissioner, Shri. Sanjay Kotbal Charted Accountant, Mr. Imran Patcha Circle Head – Retail Branch Banking – South 2, Mr. Hanamanthsa M S – Cluster Head, Retail Branch Banking, and other senior officials of HDFC Bank.

Commenting on the introduction of the ‘Bank of Wheels’ van in Karnataka, Mr. Anil Bhavnani, Sr. Executive Vice President, and Head of Rural Banking, RBB, HDFC Bank said: “We are pleased to take banking to people’s doorstep with the launch of Bank on Wheels Van. There is an enormous opportunity to serve people living in semi-urban and rural areas and this initiative will improve access to banking in under-banked geographies and key congregation points in all districts of Karnataka”.

ADS_4990 (1)HDFC Bank

The van will offer a number of banking services, including Cash Deposit Machine and ATM services, and an exclusive range of products designed specifically for rural banking customers. Going forward, we plan to launch this initiative in several other states.”

The following products and services will be available on the ‘Bank on Wheels’ van:

Products Services
Savings Account Cash Withdrawal
Farmers Account Cash Deposit
Current Account Cheque Deposit
Fixed Deposit Account Aadhar Linking with Bank Account
Kisan Gold Card Account Nomination
Gold Loan Banking Queries
Tractor Loan Mobile Banking
Car Loan Digital Banking With UPI
Two-wheeler Loan Financial Literacy
Home Loan Social security scheme by GOI
Dukandaar Express Overdraft  

16, Oct 2023
Prestige Group extends a helping hand to Blind Schools and Orphanages on World Food Day

October 16, 2023, Bangalore — Prestige Group, a leading real estate developer in India, takes immense pride in announcing its steadfast commitment to making a meaningful impact on World Food Day. In a heartwarming gesture, the company is extending assistance to blind schools, old age homes, and orphanages across Bangalore. This unique initiative underscores Prestige Group’s unwavering dedication to social responsibility.

World Food Day, observed on October 16th, serves as a poignant reminder of the pivotal role that food plays in our lives. It highlights the critical importance of food security and hunger relief. In alignment with this, Prestige Group has united to raise awareness about food-related concerns and work towards eradicating hunger.

Home for Old Age & Destitute Women, Byrathi, Bangalore

Prestige Group has generously contributed a substantial quantity of non-perishable food items to various organizations in Bangalore that cater to visually impaired and orphaned youngsters. This endeavor not only addresses immediate food needs but also underscores the significance of supporting underprivileged segments of our society.

Ms Uzma Irfan, Director, of Corporate Communications, Prestige Group, stated on this occasion, “We believe that true success is measured not only in business achievements but also in the positive impact we create in the lives of those in need. On World Food Day, we continue our commitment to making a genuine difference in our society by extending a helping hand to blind schools and orphanages. With compassion and action, we can improve the lives of others.”

Muslim Orphanage, Dickenson Road, Halasuru, Bangalore

Lt. Col. Milan Khurana (Retd), Executive Director of Human Resources at Prestige Group, expressed, “At Prestige Group, we are deeply committed to enriching lives beyond the realm of our business endeavors. On World Food Day, we extend our support to the needy. This aligns with our core values and we firmly believe that by collaborating, we can create a significant impact to brighten the future of these exceptional individuals.”

During the distribution event, Prestige Group employees personally delivered food supplies to the beneficiary institutions. It was a day brimming with compassion, joy, and the spirit of generosity, all of which epitomize the organization’s guiding principles.

Prestige Group urges other businesses and individuals to work together to make a difference in their areas on World Food Day. Small acts of kindness may have a big impact on those who are less privileged.

16, Oct 2023
ZEE Bangla Unveils a Grand Design Refresh, Welcomes Durga Pujo Season with Enhanced Viewer Experience

Kolkata, October 16, 2023: Zee Bangla, a prominent name in the Bangla Entertainment industry, has ushered in the festive season of Durga Pujo with a spectacular unveiling of its redesigned aesthetics, dedicated to enhancing the overall viewing experience. Timed perfectly with the auspicious occasion of Mahalaya, the channel’s design philosophy now reflects the rich cultural heritage of Bengal, embracing the vibrant spirit that defines the region. Central to this transformation is the symbol of the ‘fish’, deeply ingrained in Bengali culture. An omnipresent figure in the life of every Bengali, the ‘fish’ marks this new beginning with the promise of success, prosperity, and progress.

The innovative design strategy, rooted in the latest advancements in “Neuroscience,” maximizes business impact by boosting brand partner visibility and ensuring greater platform recall. This scientific approach, built on a holistic understanding of the consumer journey across broadcast and digital platforms, enhances information retention and captures viewer attention for an unparalleled experience.

Expressing his enthusiasm, Mr. Samrat Ghosh, Chief Cluster Officer – East, Zee Entertainment Enterprises Ltd., said, “Zee Bangla has always been deeply connected with the hearts of the Bengali viewers. As we usher in the auspicious occasion of Pujo, we wanted to bring a fresh and enhanced viewing experience to our consumers, enabling them to rejoice in the festivities with their loved ones. To further deliver on our brand promise of ‘Notun Chhondey Likhbo Jibon’, this year we are urging each Bengali to take a resolution – ‘Amra Bhaalo Rakhbo Maa,’ – uniting all to pave the path toward a brighter tomorrow.”

Speaking on the new development, Mr. Kartik Mahadev, Chief Marketing Officer – Content SBU, ZEE Entertainment Enterprises Ltd. said, “Our unwavering mission at ZEE has always been to consistently craft and deliver extraordinary experiences to our viewers. As our stories touch the lives of millions, our design philosophy, rooted in our ‘Soul to Screen’ approach, becomes an authentic reflection of our audience’s world. Led by this, Zee Bangla finds its new design expression in the ubiquitous ‘fish’ – a central figure, holding its place of pride in many traditions across Bengal. The fresh interface captures the Bangaliana energy and verve, symbolizing the channel’s zeal to chart its next phase of growth, further solidifying ZEE network’s commitment to continuously create value for our viewers and build a deeper connection with our brands.”

Zee Bangla brand refresh

Navnita Chakraborty, Business Head – ZEE Bangla, added, “Our brand refresh is a celebration of the Bengali culture and takes inspiration from the vibrant spirit of our viewers. It represents our dedication to providing content that resonates and inspires. We are excited to embark on this journey and are confident that the audiences will continue to shower their love and support for Zee Bangla going forward as well.”

Zee Bangla’s metamorphosis revolves around the theme of ‘Vibrance,’ encapsulating the burgeoning inner strength and unwavering confidence of Naya Bharat that is venturing into uncharted territories with unparalleled vigour. This distinctive design philosophy finds its expression through the visual metaphor known as the ‘Circle of Spark,’ illuminating life’s most pivotal moments with impactful stories and aspirational characters.

In the spirit of elevating Pujo celebrations, Zee Bangla has given a unique twist to “Sabaike Bhalo Rakho Maa” – a phrase used in every Durga Puja with reverence. A promise to the Goddess of keeping everyone well has been brought to life with the new expression – “Amra Bhalo Rakhbo Maa” – an offering to the Goddess from all of us.

Furthermore, Zee Bangla is taking inspiration from the age-old Bangla saying, ‘Baro Mashe Tero Parbon,’ which translates to celebrating 13 festivals in just 12 months. The channel is recreating 10 of these rituals with its main characters, each engaging in various festivities. For instance, Porna will be part of the Kajol Utsav, while Simul and her friends will dance to Tushu’s tunes, adding a touch of nostalgia and the true essence of Bangaliana to this festive season. These hyper-local cultural expressions of ‘Banglar Utsab Banglar Garbo’ will allow Zee Bangla to connect at the grassroots level, depicting diverse festival celebrations across Bengal in our vibrant new brand world.

By creating inspiring, immersive, and interactive experiences, the new chapter in Zee Bangla’s journey aligns with the larger network-level effort to prioritize consistency in consumer experience, as it continues to navigate the ever-changing entertainment landscape.