24, Jun 2025
Force Motors partners with Zoho to power end-to-end digital transformation across its dealer networks
Pune, June 24, 2025: Force Motors Limited, a key automotive player and India’s largest van manufacturer, has announced a strategic partnership with Zoho Corporation to upgrade its customer experience and dealer management systems. This collaboration marks a major milestone in Project DigiForce, Force Motors’ digital transformation program aimed at driving innovation, improving productivity and enhancing customer satisfaction through class-leading technologies across the value chain.

As part of this initiative, Zoho’s Advanced Customer Relationship Management (CRM) and Dealer Management System (DMS), along with a suite of 12 AI-powered front-office applications, will be deployed across Force Motors’ nationwide network. This integrated, cloud-based solution will replace legacy systems, bringing in cutting-edge capabilities to modernize marketing, sales, service, customer engagement, and internal collaboration. By streamlining dealer operations and creating a unified platform for teams, dealers, and customers, the new solution is set to significantly elevate the overall customer experience at every stage of engagement.
Force Motors operates a vast network of over 200 dealerships, 70 authorized service centers, and 30 parts centers across India, supported by international distributors in more than 25 countries. The new CRM-DMS solution will enable these dealer and distributor partners to operate more efficiently by enhancing sales and service productivity, improving customer satisfaction across every touchpoint and supporting more professional, data-driven business operations.
Talking about the strategic significance of this partnership, Mr. Prasan Firodia, Managing Director, Force Motors said, “Through Project DigiForce and our partnership with Zoho, we are aiming for a significant transformation in the way we deliver customer experience. The technology solutions from Zoho will also enhance the capabilities of our dealers and distribution partners in India as well as in our global markets. Our collaboration with Zoho, a global technology leader rooted in India, aligns perfectly with Force Motors’ commitment to advocate innovation and technology development in India.”
“Force Motors has long been a symbol of indigenous engineering excellence, backed by a strong nationwide dealer network and a growing global footprint. With Project DigiForce, they are complementing that legacy with a forward-looking digital vision to transform customer engagement across the entire lifecycle—from discovery and purchase to service, support, and ownership. This partnership reflects a shared commitment to reimagining customer experience as a strategic driver of growth. Together, we are building a connected ecosystem where technology simplifies operations, strengthens collaboration, and delivers contextual, intelligent engagement at every touchpoint,” said Mani Vembu, CEO, Zoho.
“We are thrilled to partner with Force Motors on their digital transformation journey. The Zoho platform brings modularity, vertical depth, and agility to the core of this evolution. It is a collaboration we deeply value as Force Motors enters its next phase of growth.” he further added.
This strategic initiative reinforces Force Motors’ commitment to delivering exceptional customer experiences while equipping its dealer network with future-ready tools to drive growth and efficiency.
With this collaboration, Force Motors takes a significant step forward in its digital transformation journey, setting a new benchmark for technology adoption in the Indian automotive sector.
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- By Neel Achary
24, Jun 2025
MSME Mahotsav 2025 Highlights MSMEs as Key to Dollar 30 Trillion Viksit Bharat Vision
New Delhi, June 24th, 2025: The upcoming MSME Mahotsav 2025 will bring together key voices from industry, government, and the entrepreneurial ecosystem to examine how Micro, Small, and Medium Enterprises (MSMEs) can navigate and benefit from digital transformation. Scheduled to be held at The Ashok Hotel in New Delhi, the event will explore the theme, “Powering MSMEs through Technology for Growth.”
With MSMEs contributing around 30% to India’s GDP and 50% to total exports, the sector plays a pivotal role in the national economy. It also provides employment to over 250 million people. As India aims to become a $30 trillion economy by 2047, the development and digitization of the MSME sector remains a critical policy and industry priority.
Despite its potential, digitization continues to be a barrier for many MSMEs. NASSCOM data suggests that while tech-enabled MSMEs are increasing, 65% remain unaware of available digital tools, and over a third are hesitant to adopt new technologies. MSME Mahotsav 2025 will address these challenges through discussions on digital inclusion, access to technology, e-commerce, and financial innovation.
Shri Jitan Ram Manjhi, Hon. Minister for MSMEs, Government of India, said, “India’s MSMEs are the backbone of our economy, fueling livelihoods, driving innovation. An initiative like the MSME Mahotsav is vital for recognizing and accelerating the growth of over 5.93 crore registered MSMEs[1]. This platform is a much-needed catalyst for connecting enterprises with opportunity and vision with action. I am delighted to be part of this initiative to handhold MSMEs to achieve greater heights and achieve our vision of Atmanirbhar, Viksit Bharat.”
Arvind Singh, Convener, MSME Mahotsav, said, “We are creating a conducive ecosystem where experienced industry leaders will support MSMEs scale up. Our flagship program- 10X in 7 years – will work with aspiring MSMEs to achieve 10 times growth in 7 years. scale up, create much needed jobs and contribute to achieving our shared national ambition of Viksit Bharat.”
The day-long event will feature panel discussions, networking opportunities, exhibitions, and thematic sessions on topics such as unlocking the $1 trillion potential of the MSME sector, scaling through e-commerce, and enabling growth through digital and financial tools. Participants will include policymakers, entrepreneurs, investors, technology providers, industry professionals, and representatives from trade associations and academic institutions.
MSME Mahotsav 2025 is being organized by Quest Strategy Services, a division of Quest ontheFRONTIER, a consulting and training firm with a regional presence across Asia and the Middle East.
23, Jun 2025
Coforge Partners with Duke’s Fuqua School to Drive Gen AI Adoption
Princeton, NJ, June 23, 2025: Coforge Limited , a global digital services and solutions provider and Duke’s Fuqua School of Business have come together to explore and expand the adoption of Generative AI in the enterprise space. Together, Coforge and Fuqua’s business school students researched and identified powerful use cases of AI across multiple industries to drive transformative impact. This collaboration enabled the students to translate academic experience into industry applications, creating valuable business insights and opportunities. Students under the Fuqua Client Consulting Practicum (FCCP) were guided by both faculty members and business and technology experts from Coforge, specializing in areas such as Gen AI in Wealth Management, Gen AI in Travel, Gen and AI in Customer Service. The teams delivered strategic industry analyses and recommendations that offer clients and prospects a consultative framework for business transformation through generative AI.
Coforge collaborates with universities, research labs worldwide on emerging technology areas such as AI, machine learning, and data; and provides students with opportunities to solve real-world business cases. Vic Gupta, Executive Vice President, Coforge said, “Duke University and the Fuqua School of Business has a very strong technology curriculum and attract the best minds from across the world for its management program. Collaborations with universities provide us with bright individuals who bring in creative thinking and fresh approach to industry challenges, guided by the faculty members and mentored by industry experts at Coforge, we collectively build real world solutions for our clients.”
Stephanie Fruth Knight, Fuqua FCCP Faculty Advisor said, “Fuqua’s partnership with Coforge creates valuable opportunities for students to apply their knowledge to real-world business challenges in AI and data analytics. Through this collaboration, students gained experience developing innovative solutions for leading financial, insurance, and healthcare organizations, while building analytical and strategic skills. The partnership exemplifies Fuqua’s commitment to experiential learning that prepares future business leaders to lead in technology-driven industries.”
21, Jun 2025
Young Minds, Big Dreams: How Bengaluru’s Students Are Reimagining India’s Future with Samsung Solve for Tomorrow
Bengaluru, India – June 21, 2025 – Samsung Solve for Tomorrow, a national innovation challenge for 14–22-year-olds, is transforming campuses in Bengaluru into launch pads of the future.
Launched on April 29, the latest season of the innovation contest is spreading across India through a series of design thinking workshops and Open Houses—reaching not just major metros but also the vibrant heartlands of the Northeast. The programme encourages youth to identify real-world issues in their communities and develop meaningful tech-based solutions.

This year, the programme will offer INR 1 crore to the top four winning teams, along with opportunities for hands-on prototyping, expert mentorship from Samsung leaders and IIT Delhi faculty, and valuable investor connects—giving young minds the support they need to bring their ideas to life.
In Bengaluru, more than 3,000 students from five leading schools and colleges came together this month to dream big, think bold and build solutions for India’s future. As part of the programme’s roadshows and open houses, classrooms were transformed into buzzing hubs of ideas and inspiration.
From medical colleges to high schools, the message was clear: young Indians are ready to step up and solve real-world problems—armed with empathy, technology and a passion to bring meaningful change.
At Dr Chandramma Dayananda Sagar Institute of Medical Education and Research, students gathered to explore how health and innovation intersect. For Ritwika, the experience was transformative.
“The workshop helped me understand how to really think—not just of ideas, but of how to plan and build them. I’ve always been bothered by how we manage waste around us. Now, with Samsung Solve for Tomorrow, I want to work on better waste segregation systems. It made me realise that we’re not just students—we can be problem solvers.”
Similar energy echoed through Kempegowda Institute of Medical Sciences, where Rudra left the workshop thinking not just as a medical student, but as a changemaker.
“I finally understood what design thinking really means,” he said. “It’s not just a process—it’s a mindset. I want to work on ideas around energy conservation that help society at large. This programme gave me the clarity I needed to start.”
The spark wasn’t limited to colleges alone. In schools like National Centre for Excellence, Sandeepani School, and AECS School, younger students were just as fired up to bring change.
Deeksha, a student passionate about the environment, found her path through technology.
“I used to think solving environmental problems needed years of research. But this workshop taught me to first define the problem clearly—and then start thinking of practical solutions. With Samsung Solve for Tomorrow, I want to build tech-based solutions for sustainability. There’s so much scope here—and I believe I can make a difference.”
The programme is not just about problem-solving—it is also about planting the seeds of entrepreneurship. For Anish, the workshop became the launchpad for a bigger dream.
“Before this, I didn’t know where to begin. But Samsung Solve for Tomorrow gave me the foundation to think like a founder. I want to work on issues around wildlife conservation and eventually start up in this space.”
Across each workshop, one thing was consistent—the commitment Samsung has made to empower India’s youth, encouraging them to look at their communities, identify pressing problems, and innovate with purpose.
As the Samsung Solve for Tomorrow roadshows wrap up in Bengaluru, they leave behind not just filled notebooks but lit-up minds—ready to reimagine India, one solution at a time.
19, Jun 2025
Pelorus Technologies Reports 114 Percent Growth, Sets double digit target for FY 2025–26
19th, June, 2025: Pelorus Technologies, a leading homegrown provider of digital forensics, intelligence, and surveillance solutions, has reported a robust 114% year-on-year revenue growth for FY 2024–25. The milestone reflects the growing demand for cybersecurity and forensic solutions across India and positions Pelorus as a critical enabler of national digital security.
The company attributes this surge to a focused strategy anchored in three pillars—partnerships with top-tier technology providers, successful execution of large-scale turnkey projects for government bodies, and a services-led approach for law enforcement and critical infrastructure clients. One key highlight from the year includes empowering a state police department with a fully functional cyber headquarters, significantly enhancing investigative outcomes and public safety.
Building on this momentum, Pelorus has outlined its roadmap for FY 2025–26, aiming for a 25% growth in the upcoming year as part of its calibrated long-term expansion. It plans to deepen its footprint across India, strengthen alliances with global cybersecurity players, and introduce advanced offerings including AI-led forensic analytics and real-time social media monitoring.
Commenting on the achievement and the road ahead, David Arambhan: Vice President – Sales, said, “This growth reaffirms the trust that institutions have placed in our capabilities. But more importantly, it’s a sign that the digital threats facing our country require urgent, tailored, and scalable responses. At Pelorus, we are building exactly that, solutions designed for India’s unique challenges, from law enforcement to national agencies. Our vision is to make cutting-edge technology accessible where it matters the most, and our goal for the coming year is to expand our reach, enhance precision through AI, and continue supporting agencies on the frontlines of digital investigations, cyber security and big data analytics.”
The company is also channeling investments into artificial intelligence, machine learning, and blockchain to improve the accuracy, speed, and integrity of forensic investigations, ensuring that both public and private sector clients are equipped to counter emerging cyber risks more effectively.
With a sharp focus on scalable impact, Pelorus Technologies is setting the pace for the next phase of India’s digital security ecosystem, built on innovation, trust, and national purpose.
19, Jun 2025
Keysight Introduces Smart Bench Essentials Plus, Delivering Precision and Reliability
June 19, 2025: Keysight Technologies, Inc. introduces its Smart Bench Essentials Plus, a next-generation portfolio of core bench instruments designed to deliver improved precision and reliability. The new portfolio includes Keysight’s power supply, waveform generator, digital multimeter, and oscilloscope, advanced instruments that are comprehensively tested to meet and exceed industry and safety standards, such as ISO/IEC17025, IEC61010, and CSA.

Electronic designs are increasingly complex, with additional input and output variables, strict interoperability requirements, and rigorous conformance standards. This complexity means basic bench instruments must deliver improved power, expanded channel capacity, and enhanced precision. Development engineers rely on tools to deliver this, in order to perform numerous daily measurements that will enable them to quickly draw meaningful insights and make decisions based on precise measurements.
The new Keysight Smart Bench Essentials Plus meets this challenge with accurate and precise digital multimeters, high signal integrity waveform generators, reliable and responsive DC power supplies, and a very low noise floor oscilloscope. The solutions are designed for lower noise performance, suitable for development engineers who need to design, test, troubleshoot, and qualify electronics designs.
Key benefits of Smart Bench Essential Plus include:
Minimized measurement errors and precise results: Powered by Keysight Truevolt technology, the new solutions reduce errors from real world factors, delivering improved insights. In addition, the custom ASIC and 14-bit ADC deliver precision and low-noise performance measurements.
Ensure product quality and compliance: The test instruments are designed and rigorously tested to meet ISO/IEC 17025, IEC61010, and CSA international standards to ensure engineers can develop quality products with precision and reliability.
Improved productivity: Features visually intuitive, color-coordinated interfaces and standardized menus for ease of use. Built-in graphical charting tools simplify visualization and analysis of test results, while including software streamlines configuration, control, and automation to improve validation time.
Carol Leh, Vice President, Electronic Industrial Solutions Group Center of Excellence at Keysight, said: “R&D engineers face increasing complexity, requiring not only more accurate insights, but tools which can streamline workflows. At Keysight we have thoughtfully designed an integrated solution that can meet this demand, with automation at the core, providing ease of use and shorter time to value. This elevated set of instruments, equipped with proven pro-level measurement technologies, delivers precision and reliability, helping our customers to develop quality products faster.”
Resources
Product family page: Smart Bench Essentials Plus
Datasheet: Digital Multimeters
Datasheet: Waveform Generators
Datasheet: DC Power Supply
Datasheet: Oscilloscope
18, Jun 2025
ASSOCHAM, Primus Unveil AI-Led Manufacturing Report at Odisha Conclave 2025
18th June 2025 The ASSOCHAM–Odisha State Development Council, in collaboration with strategy consulting firm Primus Partners, released a pioneering report titled “AI-Driven Manufacturing: Innovation, Efficiency & Sustainable Growth” at the Odisha Manufacturing Conclave 2025.

The report provides an all-inclusive analysis of how Artificial Intelligence (AI) is transforming the manufacturing sector globally and in India, enhancing productivity, operational efficiency, sustainability, and resilience across key industries such as steel, mining, green energy, logistics, and infrastructure.
Key Highlights of the Report:
- Sectoral transformation: Real-world case studies from Odisha and beyond on how AI is driving predictive maintenance, quality control, smart logistics, and intelligent automation.
- Odisha at the forefront: The state’s AI-first approach, including the Odisha AI Policy 2025 and the Odisha AI Mission, positions it as a national model for AI integration across core industrial sectors.
- Global competitiveness through ESG: AI’s role in enabling responsible manufacturing—reducing emissions, optimizing energy use, and ensuring regulatory compliance.
- Public-private partnerships: A call to strengthen collaboration between government, industry, academia, and startups to foster scalable and ethical AI deployment.
- Future-ready workforce: Strategic emphasis on AI-integrated skilling and capacity building, particularly in MSME clusters and technical institutions.
The Odisha Manufacturing Conclave 2025 served as the official launch platform for the report, bringing together senior government officials, industry leaders, policy experts, innovators, and academic institutions. The event facilitated high-level dialogue on India’s readiness to embrace AI-led industrial transformation, with Odisha showcased as a key accelerator in driving intelligent, inclusive, and sustainable manufacturing.
AI is not just optimizing manufacturing—it’s redefining it. Globally, AI-driven factories have achieved up to 40% productivity gains and 90% defect detection accuracy. As India embraces Industry 4.0, Odisha stands uniquely positioned with 41.2 MTPA steel capacity, 55% of India’s iron ore output, and a robust digital ecosystem. This report outlines how Odisha can lead India’s AI-led industrial leap, balancing innovation with sustainability and making ‘Made in India’ globally competitive and future-ready,” said Mr. Pankaj Lochan Mohanty, Chairman, Odisha State Development Council, ASSOCHAM.
“Artificial Intelligence is rapidly reshaping global manufacturing, with over 80% of manufacturers already adopting AI across operations. Studies show AI can reduce defects by 66%, cut material costs by 12.5%, and speed up production cycles by 20%. Odisha, with its proactive AI policy and sectoral pilots, is leading from the front. The state’s industrial base, combined with digital readiness, presents a compelling opportunity to create globally competitive, ESG-aligned manufacturing hubs. This report offers a practical roadmap to harness AI for economic growth, sustainability, and resilience—especially for MSMEs, which stand to gain the most from targeted skilling, infrastructure support, and innovation partnerships,” added Mr. Kanishk Maheshwari, Co-Founder and Managing Director, Primus Partners.
As India charts its course through the Fourth Industrial Revolution, Odisha’s proactive policies, sectoral strengths, and digital ambition position it as a frontrunner in shaping the future of smart manufacturing. The insights and recommendations in the report aim to guide stakeholders across the ecosystem in building a resilient, tech-enabled, and globally competitive manufacturing landscape.
18, Jun 2025
C5i Launches AI Impact Model to Optimize ROI from Enterprise AI Investments

Ajit Sivadasan, President and Global Head of Ecommerce at Lenovo, said: “We have always been at the cutting edge of leveraging data and technology. We have a long list of AI program opportunities, and we will leverage the AI impact model to prioritize within that list to optimize business impact.” Sivadasan highlighted how this powerful approach helps prioritize and optimize AI investments for maximum ROI.Ashwin Mittal, Executive Chairman of C5i commented: At C5i, we’re all about driving business impact for clients. For organizations investing in AI, there is a huge promise of organizational value but, in practice, business impact is hard and one doesn’t always get the impact they expect. Also, organizational time and resources are limited, so leaders need a dependable way to prioritize their AI investments from hundreds of use cases. The AI Impact Model goes beyond prioritization to also prescribe steps to enhance business impact from selected programs.”
Dr. Mohanbir Sawhney, Clinical Professor of Marketing and Director of the Center for Research in Technology & Innovation at Kellogg School of Management and co-creator of the model, said: “While companies are still experimenting with AI, they can afford to be explorative, but when you want to deploy AI at scale, you do need to think more carefully about returns and causal drivers of impact. The time has come to move beyond proof-of-concept and get serious about driving tangible value from enterprise-grade AI. The AI Impact Model assesses the impact of AI, generative AI, and agentic AI on business growth, productivity, and innovation in diverse organizational contexts, and helps business leaders to unlock value at scale by prioritizing their investments.”
18, Jun 2025
Fujifilm Launches LTO Ultrium 10 Data Cartridge in India
New Delhi, 18th June 2025: FUJIFILM India, a wholly owned subsidiary of FUJIFILM Holdings Corporation, Tokyo a diversified conglomerate whose focus stretches from imaging to healthcare, electronics and business innovation, announces the launch of “FUJIILM LTO Ultrium 10 Data Cartridge” (LTO-10), a magnetic data storage tape cartridge that achieves a maximum recording capacity of 75 TB per cartridge (30 TB for uncompressed data), enabling the secure and cost-effective storage of large amounts of data.
Sharing his excitement about the new launch, Mr. Koji Wada – Managing Director, FUJIFILM India said, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. The launch of LTO Ultrium 10 marks a major milestone in our mission to support enterprises with scalable, secure, and future-ready data storage solutions. As the volume of data generated globally continues to soar, it is important that businesses have access to technologies that can safeguard mission-critical information efficiently and cost-effectively.”
Adding on, Mr. J Solomon Sukumar, Associate Director – Recording Media & Industrial Products, FUJIFILM India stated, “With LTO-10, we are introducing a powerful combination of innovation and security for data-centric enterprises in India. The use of fine hybrid magnetic particles enhances recording density while maintaining data integrity and durability, even in high-volume storage environments. From BFSI and healthcare to government and research, organizations today require offline, air-gapped storage that can stand up to evolving cybersecurity threats. LTO-10 empowers them with a dependable solution that not only reduces long-term storage costs but also supports regulatory compliance and business continuity in a rapidly digitizing world.”
LTO-10 is the 10th generation of the LTO Ultrium standard for magnetic tape storage media*1. The new generation provides a substantial 1.67x increase in storage capacity from the previous generation (LTO-9, 18 TB uncompressed). *2 This increase was achieved through Fujifilm’s use of proprietary “fine hybrid magnetic particles,” developed by combining its nanoparticle design technologies used in next-generation Strontium Ferrite (SrFe) particles and Barium Ferrite (BaFe). This is the first time that “fine hybrid magnetic particles” have been used in an “LTO Ultrium” series data cartridge, and supports systems that securely and safely store even larger volumes of data at low cost.
In addition to enabling stable read/write operations*3, tape offers lower initial implementation costs compared to hard disk drives (HDDs)*4, making it a cost-effective solution for data storage. Furthermore, tape offers “air gap” data protection, physically isolated from the network, thereby minimizing the risk of data damage or loss caused by system failures, exposure to computer viruses and cyberattacks.
The amount of data generated worldwide grows exponentially with the spread of technologies such as autonomous driving, medical imaging, AI, and IoT, and is expected to reach 175 zettabytes in 2025*5. Furthermore, compliance with laws and regulations that govern data storage obligations requires that data storage providers, companies, research institutions, and other organizations securely store large amounts of data for long periods of time.
*1 Linear Tape-Open, LTO, the LTO logo, Ultrium and the Ultrium logo are the registered trademarks of Hewlett Packard Enterprise, IBM and Quantum in the United States and other countries.
*2 “FUJIFILM LTO Ultrium 9 Data Cartridge” compatible with the 9th generation of the “LTO Ultrium” specification.
*3 Optimized material design enables high-precision tracking and excellent running durability of magnetic heads.
*4 Compared based on TCA (Total Cost of Acquisition) per 1TB. Superiority confirmed for data storage volumes of 10PB or more. Based on Fujifilm’s research.
*5 Source: Brad Johns Consulting, LLC “Improving Information Technology Sustainability with Modern Tape Storage” (2022)
*6 Producer share, according to Fujifilm.
1.Product name: FUJIFILM LTO Ultrium 10 Data Cartridge
2.Release date: June 13, 2025
3.Model numbers, packaging formats and prices:
| Model number | Packaging format | Price |
| LTO FB UL-10 30.0T | 5 cartridges x 4 | Open |
| LTO FB UL-10WORM 30.0T | 5 cartridges x 4 | Open |
| LTO FB UL-10 30.0T LP20 | 20 cartridges x 1 | Open |
| LTO FB UL-10 30.0T ECO | 20 cartridges x 1 | Open |
See your Fujifilm Sales Representative for Pricing Details and Ordering.
4. Main features of “LTO-10”:
(1) Achieves a maximum recording capacity of 75TB, approximately 1.7 times that of previous generation LTO-9 cartridges
One of the keys to increasing the capacity of magnetic tape is improving the areal recording density, which indicates the amount of data that can be recorded per unit area. LTO-10 incorporates “fine hybrid magnetic particles” developed by combining nanoparticle design technologies used in both “Strontium Ferrite (SrFe) magnetic particles” a next-generation magnetic material, and “Barium Ferrite (BaFe) particles” currently used in high-capacity data storage tapes, and has adopted this material for the first time in the “LTO Ultrium” series. By further reducing the particle size of the magnetic material and improving its magnetic properties, Fujifilm has increased the areal recording density of magnetic tape by approximately 1.7 times compared to current products.
(2) Storage media that can securely store data at lower cost
Compared to HDDs, the initial introduction cost can be reduced, enabling the storage of large amounts of data at a low cost
Data can be stored in an air-gapped state isolated from the network, minimizing the risk of data loss or destruction due to system failures, ransomware, or hacking, and ensuring the safe storage of important data.
5.Main specifications:
| Maximum capacity (uncompressed) | 75TB (30TB) |
| Maximum transfer rate (uncompressed) | 1,000MB/sec. (400MB/sec.) |
| Cartridge memory | Internal EEPROM with 32kB electromagnetic induction antenna |
| Tape width | 12.65 mm |
| Tape thickness | 5.2 μm |
| Tape length | 1,035 m |
18, Jun 2025
Google launches Google Safety Engineering Centre, India at Hyderabad
Hyderabad, June 18, 2025: Google today inaugurated its Google Safety Engineering Centre, India (GSEC India) in Hyderabad, the first such facility in the Asia-Pacific region and fourth globally. Telangana Chief Minister Shri Anumula Revanth Reddy inaugurated the facility along with the IT Minister Shri D. Sridhar Babu. It marks a pivotal milestone in the company’s commitment to securing India’s digital future. The inauguration follows the unveiling of Google’s Safety Charter for India’s AI-led Transformation in Delhi on 17th June.

GSEC in India will serve as the operational heart where strategic commitments transform into tangible solutions; and represents a unique convergence of Google’s global safety expertise, bringing together teams focused on privacy and security engineering, and advanced cybersecurity capabilities under one strategic umbrella to address India’s distinct digital landscape.
GSEC India will operationalise the three foundational pillars of Google’s Safety Charter—keeping end users safe from online fraud and scams, strengthening cybersecurity for government and enterprise infrastructure, and building AI responsibly—while serving as a regional hub for developing solutions across the broader APAC region.
Preeti Lobana, Country Manager and Vice President, Google India, said, ” For India’s digital engine to keep growing and powering its ambitious future, we must keep building trust in how users and enterprises access the digital landscape. With the inauguration of GSEC India today, we are bringing our global experience and expertise—from cutting-edge AI to foundational cybersecurity and user protection—to realize this commitment. Safety is a shared responsibility and this launch is a call for the entire ecosystem to come together and collaborate to make the entire chain stronger and smarter.”
Heather Adkins, Vice President of Engineering, Google Security, highlighted, “At Google, safety is built into everything we do, grounded in our ‘secure by design, secure by default’ philosophy. AI represents an inflection point for digital security – a force multiplier that narrows the gap between defenders and attackers, even eliminating it entirely in some cases . With GSEC India, we’re situating these capabilities in India to serve its unique landscape and also be a lighthouse for our global security efforts.”
Shri Anumula Revanth Reddy, Hon’ble Chief Minister of Telangana, emphasised, “The establishment of GSEC represents a pivotal moment in Telangana’s journey toward becoming a global hub for cybersecurity innovation. This first-of-its-kind facility in the Asia-Pacific region affirms Hyderabad’s crucial role in developing privacy, safety, and cyber-defence solutions for the next billion users, placing our state at the forefront of global digital safety efforts. With Telangana’s GSDP projected to reach ₹16.5 lakh crore and IT/ITeS exports rising to ₹2.7 lakh crore, supporting over 9.5 lakh high-skill jobs, GSEC’s presence will attract top-tier safety engineers and foster collaboration with academic institutions to tackle India’s unique cybersecurity challenges while creating thousands of direct and indirect employment opportunities.”
Shri D. Sridhar Babu, IT Minister, Telangana, stated, “The inauguration of GSEC India demonstrates the power of public-private partnerships in building a secure digital infrastructure for our nation. This center will serve as a catalyst for innovation in cybersecurity, responsible AI development, and digital safety—areas critical to India’s vision of becoming a global technology leader. We welcome Google’s significant investment in Telangana’s ecosystem and look forward to the transformative impact this facility will have on strengthening our state’s position as a premier destination for cutting-edge technology research and development.”
Operationalising India’s Digital Safety Blueprint
GSEC India addresses India’s rapidly evolving threat landscape—where APAC accounts for half of all global APT activity and India faces projected cybercrime losses of up to ₹20,000 crore by 2025—through a comprehensive, proactive approach combining AI-powered threat detection, ecosystem collaboration, and forward-looking policy measures. The facility will operationalise advanced AI and large language models (LLMs) to power real-time scam alerts on Android via Gemini Nano, strengthen Google Play Protect, and enhance fraud detection across Google Pay, Search, and Gmail. It will also tackle AI-driven deception through adversarial testing, AI-assisted red teaming, and tools like SynthID to watermark AI-generated content. GSEC India emphasises ecosystem collaboration and intelligence sharing via platforms like the Global Signals Exchange (GSE), supports education and user awareness initiatives tailored to India’s scale and linguistic diversity, and advances research in areas like Post-Quantum Cryptography through partnerships such as its work with IIT-Madras.
Building on a Strong Foundation in Telangana
Google’s nearly two-decade partnership with Telangana began with its first Indian office in Hyderabad in 2004—one of Google’s largest base outside the U.S. This longstanding collaboration has driven impactful initiatives, including the AnthroKrishi project using AI for sustainable agriculture, traffic optimization systems with Hyderabad Police, and the launch of a Google Startup Hub to accelerate AI adoption. The partnership also extends to skill development through the Telangana Academy for Skill and Knowledge (TASK), enabling access to Google’s IT Support Certificates to prepare citizens for the digital economy, underscoring the state’s commitment to leveraging technology for inclusive growth.
Global Hub for Safety Innovation
GSEC India lies at the core of Google’s mission to advance ethical and responsible AI development through rigorous model testing for safety and fairness, robust content policies, and user-focused transparency tools. As a regional innovation hub, the centre will lead the development of scalable safety solutions tailored to India’s unique needs, while also supporting Google’s global vision for a safer internet. Its strategic role includes close engagement with policymakers, partners, and customers across APAC, reinforcing India’s position as a key driver in the region’s digital transformation.
The inauguration of GSEC India represents a transformative moment for digital safety in the Asia-Pacific region, combining Google’s cutting-edge technology capabilities with India’s fresher talent ecosystem to build a safer, more resilient digital future for billions of users worldwide.
