15, Jan 2026
Hexnode Marks its Move into Endpoint Security with Hexnode XDR

Delhi, India, Jan 15: Hexnode, the enterprise software division of Mitsogo, announced the release of Hexnode XDR, its extended detection and response platform, reinforcing its commitment to helping Indian organisations strengthen their cybersecurity posture.

Indian organisations continue to see a sharp rise in cyber threat volumes as they scale operations across cloud platforms and diverse endpoint environments. Recent research indicates that over 265 million cyberattack attempts were recorded in India, underscoring the sustained pressure on security teams to detect and respond to threats effectively.

“You can’t expect an enterprise to stay resilient if IT and security aren’t aligned. That separation has been a long-standing weak spot. Hexnode XDR bridges the divide by unifying endpoint data, deeper context, and powerful response tools. The result? IT teams can finally anticipate threats and act with certainty,” said Apu Pavithran, CEO and Founder of Hexnode.

Security Simplified for IT Admins

Hexnode XDR reimagines the XDR experience with usability at its core. Its clean, structured dashboard unifies endpoints, alerts and vulnerabilities into a single view, simplifying how IT teams assess and respond to threats.

Key Features Include:

  • Unified Incident Visibility: Real-time overview of threats, alerts, and vulnerable devices, helping IT admins assess their security posture quickly. 
  • Automated Correlation: Collect and analyze signals across endpoints to uncover malicious activity, supported by severity levels, device impact, and threat lifecycle logs.
  • Contextualized Alerts: Alerts enriched with device and policy insights for focused response decisions.
  • One-Click Remediation: Instant coordinated response to kill processes, quarantine or delete files, and isolate devices for swift threat containment.
  • Complete Audit Trail: Searchable and exportable logs of threats, actions and system events, preserving full traceability for efficient analysis and compliance.

By emphasizing clarity and automation, Hexnode XDR helps IT teams respond to threats faster and with greater certainty.

Unified Security and Endpoint Management Under One Ecosystem

Hexnode XDR integrates seamlessly with Hexnode UEM, creating a single connected environment for endpoint management and security. This unified approach reduces tool sprawl and shortens response time.

Integration Highlights:

  • Effortless Setup: Extends protection from existing Unified Endpoint Management (UEM) environments with minimal configuration.
  • Centralized Control: Manage devices, monitor threats, and enforce policies from one intuitive interface.
  • Real-Time Feedback Loop: XDR insights flow directly into Hexnode UEM for consistent device and security visibility.
  • Familiar Workflows: Built on the same design principles as Hexnode UEM to ensure quick adoption.
  • Future-Ready Scalability: Scales with workforce growth, cloud adoption, and hybrid work models.

This synergy enables organizations to manage, secure, and respond all within a single, cohesive platform.

Built for What’s Next

Hexnode XDR is engineered to evolve into a fully advanced XDR platform that adapts to growing enterprise security demands.

Upcoming features include:

  • Broader Endpoint Coverage: Support for macOS, Linux and mobile devices alongside Windows.
  • Third-Party UEM Integration: Compatibility with external UEMs, allowing organizations to leverage Hexnode XDR without replacing existing tools.
  • Actionable Security Prompts: Suggests timely security actions, enables one-click setup through pre-filled UEM policies, and tracks impact to refine future recommendations.
  • Hexnode Genie AI support: An intelligence layer that powers guided troubleshooting and quick chat-based responses to admin queries. 
  • Intelligent Threat Response: Automated threat remediation and technician assignment for faster containment.
  • Application Vulnerability Insights: Visibility into system and user-installed apps, with alerts to help IT teams identify risky software.

Hexnode XDR equips organizations of all sizes, offering simplified threat management for SMBs and full-scale orchestration through UEM integration for enterprises.

13, Jan 2026
V-Guard’s In-House Manufactured Induction Cooktop Becomes India’s First to Earn 5-Star BEE Rating

V-Guard Industries Limited, India’s leading consumer electrical and electronics brand, has achieved a landmark milestone with its Induction Cooktop Model VIC06V1 becoming India’s first induction cooktop to receive a 5-Star energy efficiency rating from the Bureau of Energy Efficiency (BEE).

VIC 06_2_1350

The recognition underscores V-Guard’s commitment to energy-efficient innovation, in-house manufacturing excellence, and uncompromising quality standards. The VIC06V1 induction cooktop is designed and manufactured at V-Guard’s state-of-the-art Perundurai facility, reinforcing the brand’s focus on indigenous design. Furthermore, the model has been engineered to deliver faster, cleaner and more environment-friendly cooking while helping consumers reduce electricity consumption without compromising on performance or convenience.

The VIC06V1 (5-Star BEE Rated) induction cooktop delivers a maximum power output of 1600 W and features eight power and temperature levels with eight preset cooking modes,

enabling versatile and efficient everyday cooking. The soft-touch switch controls and easy-to-read digital display are complemented by a 4-hour timer, 24-hour preset function, and energy and voltage indicators for seamless monitoring and operation.

Designed with safety and reliability at its core, the cooktop is equipped with 3 kV surge protection, high–low voltage cut-off, and BIS certification. The Grade A crystalline glass panel ensures durability and a premium finish, while its lightweight design and wide working range support fast, efficient cooking. The product comes with a 1-year product warranty and a 3-year warranty on the induction coil, offering enhanced peace of mind to consumers.

Commenting on the achievement, Mr. Mithun Chittilappilly, Managing Director, V-Guard Industries Ltd., said,

“The recognition reflects our strong focus on in-house design, manufacturing excellence, quality standards, and energy-efficient innovation. This milestone sets a new industry benchmark and further reinforces V-Guard’s leadership in energy-efficient home appliances.”

With this significant achievement, V-Guard’s VIC06V1 sets a new benchmark for the induction cooking category in India, reaffirming the company’s role as a pioneer in delivering sustainable, high-performance kitchen appliances for modern Indian households.

13, Jan 2026
Honeywell Launches AI-Powered Smart Shopping Platform with Google Cloud for Personalized In-Store Experience

Honeywell (Nasdaq: HON) today unveiled its AI-enabled Smart Shopping Platform, developed in collaboration with Google Cloud and 66degrees, designed to revolutionize the in-store retail experience. Leveraging Google’s Gemini and Vertex AI technologies, the platform brings digitally enhanced personalization, product guidance, and navigation to physical retail stores.

The solution allows shoppers to effortlessly locate products, compare options, and discover relevant alternatives when items are unavailable—making in-store shopping more convenient and enjoyable. Retailers benefit from an “out-of-the-box” AI solution without needing an in-house AI team.

David Barker, President of Honeywell Productivity Solutions and Services, said:

“There is nothing more frustrating than roaming a store unable to find the last item on your list. The Smart Shopping Platform solves these pain points, creating a seamless experience for shoppers while enabling retailers to enhance operations.”

Built on Honeywell’s Mobility Edge™ platform and powered by Google Cloud AI, the Smart Shopping Platform connects a retailer’s digital data to the physical store. Features include:

  • Personalized Recommendations: Shoppers can link loyalty accounts to receive suggestions based on purchase history, preferences, complementary products, and ongoing promotions.

  • Store Navigation: Step-by-step guidance helps customers find products quickly.

  • Alternative Suggestions: AI-driven recommendations mirror e-commerce convenience when products are out of stock.

  • Employee Assistance: Retail associates using devices like Honeywell CT70 can provide instant, expert guidance to shoppers, enhancing customer service.

Jose Gomes, Vice President, Retail and CPG, Google Cloud, added:

“This collaboration turns Honeywell devices into intelligent assistants for both shoppers and staff, streamlining store operations and delivering a frictionless shopping journey. It’s a win-win for retailers and consumers alike.”

The platform will be available to retailers starting February 2026, supporting major grocery chains, department stores, specialty retailers, and more.

13, Jan 2026
Samsung Launches ‘Big Bespoke AI Fest’ with Exclusive Republic Day Deals and Rewards

Samsung Unveils ‘Big Bespoke AI Fest’ with Never-Before-Seen Republic Day Deals, Cashback and Rewards on Bespoke AI Home Appliances

GURUGRAM, India, Jan 13: Samsung, India’s largest consumer electronics brand, today announced the ‘Big Bespoke AI Fest’, its Republic Day celebration designed to help consumers embrace innovation and connected living at their homes. Running from January 8 to January 31, 2026, the festive campaign brings together exciting offers, cashback rewards and warranty benefits across Samsung’s Bespoke AI digital appliances, while also extending special festive offers for Pongal and Makar Sankranti.

Through the ‘Big Bespoke AI Fest’, Samsung is inviting consumers to reimagine their homes as smarter, more intuitive spaces that seamlessly fit into modern lifestyles. Consumers can enjoy up to 50% off on select digital appliances, along with cashback benefits of up to INR 20,000 across a wide range of Bespoke AI refrigerators, washing machines, air conditioners and microwaves, making it the ideal time to upgrade to future-ready home solutions.

To make the journey towards connected living even more effortless, Samsung is offering affordable options, including a special ‘1 EMI Off’ benefit on T-Combo and select Top Load Washing Machines. These offers are designed to help consumers bring home premium, intelligent appliances with greater ease and confidence during the festive season.

As part of the festive offers, Samsung is rolling out category-wise cashback benefits, including up to INR 20,000 cashback on Frost-Free Double Door and Side-by-Side refrigerators, up to INR 6,000 cashback on Frost free refrigerators, up to INR 10,000 cashback on Front Load washing machines and Washer Dryers, and up to INR 4,000 cashback on Air Conditioners, making it an ideal time for consumers to upgrade their homes with Samsung’s intelligent appliances.

Adding further value to the festive celebration, Samsung is extending industry-leading warranty benefits, including a 10-year warranty on the Ceramic Enamel Cavity of Microwaves and a 5-year Comprehensive Warranty on Air Conditioners, offering consumers long-term peace of mind and reliability. Enhancing the festive experience further, Samsung is also offering a complimentary Borosil Kit with select microwave models, delivering added value to consumers looking to upgrade their kitchens this season.

The complete range of ‘Big Bespoke AI Fest’ offers will be available across Samsung retail outlets, leading e-commerce platforms and Samsung.com. Whether consumers are welcoming the new year or taking a step towards smarter, connected living, the Big Bespoke AI Fest makes it the perfect moment to bring home Samsung’s Bespoke appliances.

13, Jan 2026
NoMoZo 7.0 Highlights Sustainable Living, Regenerative Tourism and Responsible Innovation
Porvorim, Jan 13 : Transforming the Chhatrapati Shivaji Maharaj Marg, Porvorim into a lively, people-centric space, the seventh edition of NoMoZo (No-Motor Zone) took place on Sunday, January 11, 2026, promoting sustainable urban living through reduced vehicular movement and community engagement. The annual event provided a platform for startups and student innovators to showcase solutions rooted in sustainability, responsible innovation and technology-driven problem-solving.
IMG_2105
The event was organised under the leadership of Shri Rohan Khaunte, Minister for Information Technology, Electronics & Communications (DITE&C), Tourism, Printing & Stationery and MLA of Porvorim. GTDC Chairman and MLA Saligao Shri Kedar J. Naik was also present. Renowned actor Shri Manoj Bajpayee graced the occasion as the Chief Guest, lending further prominence to the celebration.
Marking its presence at NoMoZo 7.0, the Department of Tourism, Government of Goa, set up an engaging stall showcasing the State’s vision for Regenerative Tourism. The exhibit highlighted responsible travel practices that generate positive social, cultural and environmental outcomes, encouraging visitors to engage more meaningfully with Goa’s communities, heritage and natural ecosystems. The stall featured informative displays on various Goa Tourism initiatives focused on strengthening sustainable, experiential and community-driven tourism across the State.
The Tourism Department stall also highlighted key cultural and spiritual initiatives, including Carnaval and other new tourism initiatives, along with a preview of the upcoming Shigmo festival, one of Goa’s most vibrant cultural celebrations. Overall, Goa Tourism’s presence at NoMoZo 7.0 reflected the Department’s integrated approach to tourism, bringing together sustainability, culture and community participation, and reinforcing Goa’s positioning as a year-round destination rooted in responsible, inclusive and experience-driven tourism.
A heritage zone showcased work of local artisans including the traditional Goan earthen pots, offering visitors an insight into Goa’s living craft traditions.
A dedicated space, by the Startup & IT Promotion Cell (SITPC) under the Department of Information Technology, Electronics and Communications (DITE&C), also stood out as an aspirational platform, providing startups and student entrepreneurs with an opportunity to showcase their cutting-edge solutions and entrepreneurial talent.
Adding to the innovation showcase, beneficiaries of the Campus Innovation Scheme presented projects addressing real-world challenges. Don Bosco College of Engineering students presented two notable projects. Students from the Electronics and Computer Science Department presented ‘Synapse-Connect: A Neuro-Muscular Signal Integration Framework’ focused on advanced human–machine interaction. Students from the Mechanical Engineering Department showcased a sustainability-driven project titled ‘Processing and Testing of Recyclable Materials for 3D Printing Applications’ that demonstrated how recycled materials can be effectively repurposed for additive manufacturing.
From Agnel Institute of Technology and Design, the team ‘Innovator’s Squad’ showcased a smart jacket for visually impaired individuals designed for obstacle detection and navigation. Another team from AITD demonstrated AI Aaji, a voice assistant designed to provide real-time updates and support various user tasks.
Startups like Sevaco, a mobile application that connects busy individuals with verified students to get everyday tasks completed quickly; Burraa, India’s Go-Out App that enables users to discover and book curated experiences; Asier Solutions, focused on STEM skill building courses for students and DigiWiz, an IT company specialising in robotics, drone kits and services, IOT hardware and home automation, added further depth to the showcase with their solutions.
The event successfully highlighted how innovation, technology and entrepreneurship are driving Goa’s growth. The diverse range of exhibits reflected the state’s creative potential and reinforced its emergence as a hub for technology-driven and innovative solutions.
9, Jan 2026
MathWorks Predicts 2026 as the Breakthrough Year for Unified Satellite–5G Networks

Bangalore, Jan 9: MathWorks, the leading developer of mathematical computing software, today predicted a major shift in the global connectivity landscape, with 2026 expected to be the first year when satellite and 5G networks will start functioning as a unified system, rather than parallel infrastructures. The company said it expects hybrid satellite-5G connectivity to move from pilot projects into real-world deployment with 3GPP Release 17 and 18, enabling deeper integration of Non-Terrestrial Networks (NTN) and Terrestrial Networks (TN). This convergence is expected to unlock a new generation of resilient, globally accessible communication services, reshaping applications in mobility, public safety, IoT, and remote connectivity.

The 3GPP Release 17 standard provides a baseline for NTN-TN interoperability, specifying reliability and latency parameters. Release 18 expands support for NTN-IoT and higher frequency bands, which are critical for scalable, high-throughput architectures.

“2026 is going to mark the moment when satellite links start behaving like a natural extension of existing 5G networks,” said Mike McLernon, Principal Technical Marketing Engineer, MathWorks. “For engineers, this means building systems that can operate seamlessly across sky and ground with critical simulation-led design.”

India is a key market poised to accelerate NTN-TN adoption. With operators exploring space-based coverage for rural regions and emergency communications, the country is expected to play a central role in bringing hybrid connectivity to scale.

This shift will introduce new design challenges for telecom R&D teams, ranging from satellite-cell handovers and multi-band transceiver design to high-mobility user scenarios and real-time coordination between ground and space systems. As telcos race to deliver direct-to-device satellite services, hybrid networks will demand more complex testing, simulation, and system-level validation.

“NTNs will not be replacing TNs; rather, they will be augmenting them, forming a hybrid ecosystem that will define the next generation of global wireless connectivity,” said McLernon. “A major technical focus for wireless engineers is to ensure reliable transitions between satellite and terrestrial links.”

Interoperability between NTNs and TNs is paramount, as handover management and resource coordination will ultimately determine the success of the overall system design. For the RF community, the emergence of NTN-TN networks also signals a growing need for flexible, multi-band transceivers and robust channel modeling across variable propagation environments.

7, Jan 2026
Generative AI 2026: Businesses Focus on Real Value Amid Growing Skepticism

Businesses worldwide have invested billions of dollars into generative AI, yet recent headlines have raised questions about whether organizations are truly seeing returns. Despite this skepticism, the trend is not a retreat—it’s a shift toward refinement. Fewer companies expect to be “just starting” or stuck in pilots in 2026, while more are integrating AI into core operations, according to a recent IEEE global survey of technology leaders.

The report, “The Impact of Technology in 2026 and Beyond: an IEEE Global Study,” highlights increasing adoption of generative AI. Respondents were asked to identify the stage of AI adoption in their organization. Compared to 2025:

  • Just Starting: 1% (down 4 points)

  • High Expectations / Trying Small Projects: 8% (down 25 points)

  • Challenged / Rethinking Approach: 4% (down 14 points)

  • Learning / Seeing Some Benefits: 13% (down 11 points)

  • Using Regularly, but Selectively: 39% (up 19 points)

  • Rapidly Integrating / Expecting Bottom-Line Results: 35% (new in 2026)

A Period of Skepticism

New technologies often follow the “hype cycle”, a pattern where innovations surge in popularity, experience disillusionment, and eventually mature into practical value. Generative AI has been at the peak of expectations, but nearly one-third of projects are expected to be abandoned. McKinsey reports that while nearly eight in ten companies use generative AI, a similar proportion sees no measurable bottom-line impact.

“We’re entering a period of healthy skepticism following the natural technology adoption cycle,” said IEEE Senior Member Santhosh Sivasubraman. “This reflects a maturing understanding of AI’s capabilities and limitations. Companies that rushed deployments without planning are now reassessing approaches for more thoughtful implementation.”

Why Many AI Projects Fail

Survey data indicates a key challenge: overestimating AI reliability. The confidence of AI systems, particularly chatbots, often leads to unrealistic expectations. Half of the respondents cited over-reliance on AI and potential inaccuracies as top concerns.

“Inflated expectations have led leaders to imagine digital workers instead of systems designed for clear, measurable outcomes,” said IEEE Senior Member Eleanor Watson.

Common pitfalls include applying advanced models where simpler analytics suffice and using poor-quality data. Another frequent misalignment is confusing AI’s emotional appeal with functional value. According to IEEE Member Ning Hu, organizations often invest in chatbots or virtual assistants that sound friendly and empathetic but deliver little measurable impact.

Generating Real Value

Generative AI’s most reliable returns are emerging in operational back-end processes, Hu notes. Examples include:

  • Automated order-to-cash workflows

  • Inventory replenishment driven by predictive analytics

  • Robotic process automation (RPA) for finance and HR

  • Precision control in manufacturing or medical imaging

The survey identified cybersecurity, supply chain and warehouse automation, and software development as the top use cases for AI in 2026. Another resilient approach is sandboxed experimentation, where AI models explore creative solutions in isolated environments before outputs are transferred to production.

“In all these scenarios, AI’s value is measured in concrete, business-critical metrics, not user sentiment,” Hu said. “Sometimes the most valuable AI is surprisingly mundane—but highly effective.”

In short, the future of generative AI lies not in flashy applications, but in its ability to drive tangible, measurable business outcomes.

7, Jan 2026
WaveX Ties Up with FITT, IIT Delhi to Boost Media-Tech Incubation

WaveX Partners with FITT, IIT Delhi to Strengthen Media-Tech Incubation and Innovation Across India

WaveX, the startup accelerator initiative under the Ministry of Information & Broadcasting (MIB), Government of India, has signed a Memorandum of Understanding (MoU) with the Foundation for Innovation and Technology Transfer (FITT), IIT Delhi, to jointly advance innovation, incubation, and entrepreneurship in media, entertainment, broadcasting, and communication technologies.

77673279-9d9e-4ca6-9e2a-6e2b7be099ca

The MoU was signed by representatives of WaveX and FITT in the presence of Shri Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, at Shastri Bhawan, New Delhi.

Under the partnership, FITT, IIT Delhi will support the implementation and expansion of the WaveX Programme, a national initiative focused on fostering innovation-driven entrepreneurship by establishing and strengthening incubation centres across the country. FITT will provide strategic and operational guidance for incubator setup, facilitate collaboration with other IITs and innovation hubs, and offer access to technical expertise, research infrastructure, mentorship, and intellectual property support. The collaboration will also enable capacity-building initiatives for startups and incubation managers.

WaveX, under the Ministry of Information & Broadcasting, will extend financial support, policy guidance, and national visibility to the programme. Through this collaboration, WaveX aims to build a future-ready media and entertainment technology ecosystem by enabling startups with funding assistance, mentorship, infrastructure access, industry partnerships, and exposure to investors and global markets.

Speaking on the occasion, Shri Sanjay Jaju said:

“WaveX is envisioned as a national catalyst for innovation in media and entertainment technologies. The programme will accelerate startups driving core technological disruption in the media industry, as well as innovators building new applications on existing technology platforms. WaveX aims to catalyse the broader ecosystem and establish world-class incubation facilities for M&E startups across India.”

Dr. Nikhil Agarwal, Managing Director, FITT, IIT Delhi, who signed the MoU on behalf of FITT, added:

“This partnership with WaveX reflects FITT’s commitment to enabling technology-driven entrepreneurship in emerging and creative technology sectors. By combining policy support, academic excellence, and industry engagement, we aim to build a strong national incubation platform that supports startups working at the intersection of media, technology, and innovation.”

This collaboration marks a significant step towards leveraging IIT Delhi’s academic, research, and innovation capabilities to accelerate startup growth and technology commercialisation under the WaveX framework, further strengthening India’s media and entertainment innovation ecosystem.

1, Jan 2026
Scalefusion outlines key enterprise IT shifts in 2025 and AI-led UEM priorities for 2026

Year-End Review & 2026 Outlook: UEM, Device Security and AI Trends Shaping Enterprise IT   Scalefusion Insights

As 2025 draws to a close, Scalefusion marked several significant milestones by unifying IT operations, security, identity, and endpoint management into a single, integrated platform. This consolidation eliminated tool silos, automated routine IT workflows, simplified compliance, and enabled device signal–driven conditional access—delivering measurable efficiency gains for organizations managing hybrid workforces across multiple operating systems in over 124 countries.

The year also highlighted growing tool fatigue and cost pressures, accelerating enterprise demand for platform consolidation. Organizations increasingly turned to unified solutions to reduce complexity while enforcing zero-trust access models. By building strong regional partnerships, Scalefusion successfully addressed region-specific compliance requirements, enabling seamless global expansion for its customers.

Looking ahead to 2026, the company expects strong momentum in customisable, industry-specific UEM solutions with deep multi-OS support and user-centric management. AI-driven automation and predictive security will remain central, transforming endpoint management into a proactive, strategic capability—one that reduces IT complexity while strengthening defenses against emerging threats.

Sriram Kakarala, Chief Producer Officer, Scalefusion.

As we look back on 2025, Scalefusion reached several major milestones by unifying IT operations, security, identity, and endpoint management into a single platform. This move eliminated tool silos, automated routine IT tasks, streamlined device signal-driven conditional access, and made compliance simpler – delivering clear efficiency gains for clients managing hybrid workforces across multiple OS environments in more than 124 countries.

The year exposed rising tool fatigue and cost pressure, pushing companies to consolidate platforms to cut complexity while enforcing zero-trust access. By building strategic local partnerships, we navigated region-specific compliances and enabled smooth global expansion.

Looking to 2026, we anticipate rapid growth in customizable, industry-specific UEM solutions with robust multi-OS support and user-centric management. AI-driven automation and predictive security will stay central, turning endpoint management into a proactive, strategic asset that reduces IT complexity while protecting against new threats.

From Idea to Reality in Seconds: Abhinav Girdhar Defines 2025 as the Year of Autonomous Creation

Abhinav Girdhar, Founder, Appy Pie

“As we close out 2025, it’s clear that we have moved beyond the era of merely ‘using’ AI and entered a phase of truly ‘partnering’ with it. This was the year the digital divide finally began to close in a meaningful way. In the no-code ecosystem, we have evolved from simplifying development to enabling Autonomous Creation—where the gap between a human idea and a fully functional software ecosystem is now measured in seconds, not lines of code. At Appy Pie, we believe 2025 proved that the most powerful thing you can give an entrepreneur isn’t just a tool, but the confidence that their imagination is the only limit they have left.”

30, Dec 2025
Freyr Energy Launches India’s First Intelligent Self-Cleaning Solar Technology and Advanced Hybrid Systems

Dec 30: Freyr Energy, India’s leading residential solar solutions providers, announced the launch of India’s first intelligent self-cleaning solar systems and next-generation hybrid solar solutions. These new offerings solve two of the biggest problems faced by home solar users—dust on solar panels and frequent power cuts.

Dust can reduce solar power generation by up to 30% if panels are not cleaned regularly. The company’s groundbreaking Intelligent Self-Cleaning Solar System employs advanced sensor-based technology with water-efficient cleaning mechanisms that automatically maintain optimal panel efficiency. This first-of-its-kind innovation in India boosts energy production while eliminating manual maintenance requirements and reducing water consumption by 90% compared to traditional cleaning methods. For several home owners across India where dust levels are high, this technology transforms solar from a maintenance-intensive investment to a truly hassle-free energy solution.

Complementing this innovation, Freyr Energy’s next-generation Hybrid Solar Systems seamlessly integrate on-grid functionality with battery storage, ensuring uninterrupted power supply even during grid failures. These systems enable intelligent energy management, allowing users to store surplus power for peak demand periods while significantly reducing electricity bills and grid dependency.

“States such as Uttar Pradesh, Madhya Pradesh, Maharashtra, Telangana, Andhra Pradesh and Kerala represent a pivotal market in India’s solar revolution,” said Saurabh Marda, Co-Founder and Managing Director, Freyr Energy. “Freyr Energy’s intelligent self-cleaning technology is a game-changer in the face of a deepening crisis, shaped by dust-heavy streets, and weather patterns that trap pollutants. Combined with our hybrid systems, we’re not just solving existing challenges—we’re making solar more accessible and profitable than ever before. With a payback period of just 3-4 years, a stronger policy push and awareness about government subsidies in the country, there has never been a better time to go solar in these states.”

Residents switching to solar can benefit from combined central and state government subsidies. While Uttar Pradesh provides subsidy up to ₹1 lakh – the highest in the country, Madhya Pradesh offers a substantial subsidy up to ₹78,000. In addition to the central government’s PM Surya Ghar Yojana subsidies, the Kerala government is supporting residents through state-led assistance for net metering arrangements under the Soura programme making solar adoption more affordable than ever. This substantial financial support across states, coupled with Freyr Energy’s innovative technology, ensures a rapid payback period of just 3-4 years and free electricity for the next 20+ years.

Freyr Energy has emerged as the leading solar provider in the Telugu states, recording the highest number of installations across the region.

With over 12,500 installations nationwide and 120+ MW of installed capacity, Freyr Energy is strategically positioned to support Uttar Pradesh, Madhya Pradesh, Maharashtra, Kerala, Telangana and Andhra Pradesh’s renewable energy ambitions and contribute to India’s target of 500 GW renewable capacity by 2030.

The company has already witnessed significant traction across its several operational cities in Uttar Pradesh (Lucknow, Kanpur, Prayagraj, and Varanasi), Madhya Pradesh (Jabalpur, Indore, Bhopal, Sagar,Ujjain,Katni,Rewa,Satna,Gwalior), Maharashtra(Nagpur, Pune, Nashik, Aurangabad, Solapur), Kerala (Trivandrum, Cochin, Calicut, Alappuzha, Thrissur, Palakkad), Telangana (Hyderabad, Khammam, Nizamabad, Karimnagar, Mahbubnagar, Warangal, Nalgonda, Sangareddy) and Andhra Pradesh (Vishakapatnam, Rajahmundry, Bhimavaram, Kakinada, Eluru, Srikakulam, Ongole, Nellore, Kurnool, Chittor, Kadapa, Vijayawada, Tirupati, Vizianagaram) —with demand for rooftop and hybrid solar systems surging, driven by increasing electricity costs, dust-related maintenance concerns, and Freyr Energy’s comprehensive after-sales support backed by flexible financing options through leading financial institutions. Freyr has 10 solar experience centres empowering 7 lack customers across India.