Category Archives: Technology

ANSR Report Highlights 126,000 Professionals Driving Enterprise AI Transformation Across India’s GCCs

India,  Dec 15: ANSR, the global leader in establishing and operating Global Capability Centers today announced the release of its latest industry study, AI Talent Trends in India’s GCCs  Report 2025, developed in partnership with Wizmatic. The report presents one of the most comprehensive analyses to date on how India’s GCC ecosystem is driving global enterprise adoption of AI, Generative AI, and Agentic AI at unprecedented scale.

According to the study, Fortune 500 GCCs in India now employ over 126,600 professionals in AI-aligned roles, making India the world’s largest, most dynamic, and fastest-growing enterprise AI talent hub. Of these, 18,300 constitute core AI experts working in machine learning, deep learning, LLM engineering, MLOps, and GenAI platform development marking a major shift in GCCs from execution centers to AI innovation command hubs.

Key Highlights from the Report:

AI-Aligned Talent in GCCs Crosses 126,600;

GCCs now account for 22.5% of India’s total AI talent demand, with AI-aligned talent making up 13% of the entire Fortune 500 GCC workforce. For every core AI role, GCCs deploy an additional 5–6 adjacently-skilled professionals in software engineering, data pipelines, and platform engineering to support AI deployment and scaling.

India’s AI Talent Strength Surges 252% in Eight Years;

India’s AI talent concentration has grown 252% between 2016–2024, now standing 2.51X higher than the global average. India has also reversed the decade-long brain drain trend, retaining more senior AI talent domestically due to high-impact GCC roles, competitive compensation, and access to global-scale AI problem statements.

GCCs Are Evolving Into AI Centers of Excellence;

The report outlines a five-stage maturity curve, showing GCCs progressing from digitization to full-scale AI orchestration. By 2028, many GCCs will be deploying enterprise-grade, autonomous AI systems, with the most mature centers transforming into Cognitive Intelligence Hubs aligned directly with global boardroom decision-making.

Hyderabad Emerges as India’s Fastest-Growing AI GCC Hub;

While Bengaluru leads with 30% of India’s total AI workforce, Hyderabad has seen a sharp rise in AI CoEs anchored by cloud majors (AWS, Microsoft, Google) and deep-tech GCCs. Chennai and Pune continue to strengthen domain-led AI capabilities across BFSI, industrial, and healthcare.

AI Hiring Led by Technology, BFSI and Retail;

• Technology & SaaS (24%): LLMOps, model fine-tuning, and AI platform ownership
• BFSI (22%): Fraud analytics, credit risk modelling, explainable AI
• Retail & e-commerce (11%): Search, recommendations, personalization engines
• Manufacturing & Auto (10%): Predictive maintenance, industrial IoT, computer vision

AI Talent Gap Shrinking Faster in India Than Any Other Market;

Despite a projected global AI talent deficit, India’s workforce is expanding at 16.4% CAGR, driven by aggressive reskilling, government-led AI skilling missions, and strong academia-industry collaboration. India is the only major market on track to close its high-skill AI talent gap within the decade.

Announcing the report, Vikram Ahuja , Co-Founder ANSR said;

“The world’s next great competitive advantage won’t come from who builds the most powerful AI models, but from who can mobilize talent to make AI real inside the enterprise. And on that front, India and its GCCs are stepping into a historic leadership role. GCCs are no longer satellite extensions,  they are becoming the epicenters of AI-powered enterprise transformation. What makes this moment remarkable is the convergence of three forces: India’s unmatched depth of AI talent, the enterprise-scale ambition of GCCs, and the urgency with which global companies are reimagining how they operate.

The next decade will belong to organizations that invest in people, cultivate new AI-native capabilities, and steer this transformation responsibly. The GCCs that keep business impact at the core, while using AI as the force multiplier for innovation and value creation, will define the future of global enterprise.”

The report predicts that GCCs will accelerate India’s transition from a global talent supplier to a strategic AI innovation hub, with nearly all mature GCCs expected to operate specialized teams in areas like agentic AI, multi-modal model development, LLM governance, and AI-first product platforms by 2030.

AORUS Elite 16: Gigabyte’s Best-Priced Laptop for Gamers and Creators in India

GIGABYTE today announced the launch of the AORUS Elite 16 laptop, positioning it as one of the best laptops in its class for users seeking powerful performance at the best price laptop value point. Engineered as a next-generation notebook for gamers, content creators, streamers and professionals, the Gigabyte/AORUS Elite 16 laptop introduces a hybrid-performance design that delivers exceptional gaming power and creator-ready efficiency.

The AORUS Elite 16 is powered by the latest Intel® Core™ Ultra 9 processors and the new NVIDIA RTX 5070 Graphic Card, This next-gen GPU architecture enables ultra-smooth gameplay, accelerated AI features and fast rendering speeds for demanding creative workflows.

The device features a 16-inch WQXGA (2560×1600) display with a 165Hz refresh rate, giving gamers crisp clarity and creators accurate colour depth. Whether for competitive eSports, 4K editing, motion design or streaming, the AORUS Elite 16 is built to handle multi-layer workloads without compromise.

Supporting DDR5 memory, PCIe Gen4 SSD, and multiple high-speed connectivity options such as Thunderbolt™ 5, USB 3.2, HDMI 2.1, and WIFI 7 the notebook ensures rapid data transfers and strong wireless stability. The lightweight yet durable chassis reinforces Gigabyte’s engineering precision, making the AORUS Elite 16 a powerful yet portable choice for modern users.

With its advanced hardware stack RTX 50 Series Graphics Card, creator-grade display technology and aggressive pricing, the AORUS Elite 16 laptop stands as one of the most performance-balanced notebooks available in India today.

Customers Queue for Samsung Galaxy Z TriFold as it Goes on Sale

The new Galaxy Z TriFold has received a strong response in Korea, where the smartphone went on sales today. The encouraging sales momentum reflects growing excitement for Samsung’s innovative Z TriFold, further expanding its leadership in new form factors for the mobile AI era.

With the introduction of Galaxy Z TriFold, the foldable device that redefines productivity and viewing experiences, Samsung continues to push the boundaries of smartphone innovation. When unfolded twice, the device reveals a 10-inch immersive Dynamic AMOLED 2X main display with vibrant colours and smooth visuals for work and entertainment.

The Galaxy Z TriFold has captivated consumers with its revolutionary design, offering an unprecedented 10-inch Dynamic AMOLED 2X main display when unfolded twice. This expansive screen delivers vibrant colors and smooth visuals, making it ideal for both work and entertainment. The device’s ability to display up to three portrait-sized apps side-by-side enhances multitasking capabilities, catering to creative professionals, multitaskers, and productivity enthusiasts. A bright and smooth 6.5-inch outer display ensures powerful visuals even when the device is folded, while features like Vision Booster adapt colour and contrast for crisp visibility in any lighting condition.

A standout feature of the Galaxy Z TriFold is its integration of Galaxy AI, which transforms large-screen experiences into intuitive and productive workflows. Intelligent tools such as Photo Assist with Generative Edit and Sketch to Image empower users to create and refine content effortlessly. Additionally, Browsing Assist provides instant summaries and translations, streamlining web navigation.

The device also introduces Gemini Live, a multimodal AI feature that understands user interactions—visual, verbal, or contextual—to deliver precise and relevant answers. Combined with Samsung’s largest foldable screen and flexible multi-window capabilities, these AI-driven innovations position the Galaxy Z TriFold as the most versatile and powerful device in Samsung’s portfolio.

Lyne Originals Launches Lancer 19 Pro Smartwatch

Dec 12: Lyne Originals, one of India’s fastest-growing smart accessories and audio brands, has announced the launch of its latest wearable  the Lancer 19 Pro Smartwatch. Designed for users who want practical features wrapped in a clean, modern design, the new smartwatch strengthens Lyne Originals’ commitment to creating accessible, performance-driven technology for everyday life. With its clear display, comfortable strap, reliable battery performance, and essential fitness and utility tools, Lancer 19 Pro aims to serve a wide range of users seeking a simple, dependable smartwatch experience.

Speaking about the launch, Mr Kavya Vij, Chief Product Officer, Lyne Originals, said,

“The Lancer 19 Pro brings together thoughtful design and functional features at a value that feels accessible to everyone. We wanted to offer a smartwatch that stays intuitive, looks refined, and supports people during their routines without overwhelming them. This model reflects our broader vision of building products that make technology feel easy, comfortable, and reliable. As more people look for smart wearables that fit into busy schedules, Lancer 19 Pro delivers a balanced experience they can trust each day.”

Features and Specifications

The Lancer 19 Pro Smartwatch is built for users who want a practical, easy-to-use wearable that focuses on everyday utility and long-term comfort. Its 2.01-inch full touch display gives the watch a clear visual layout, allowing users to view notifications, check incoming calls, monitor daily activity, and access essential health metrics without strain. The display size also improves readability during outdoor use and makes navigation smoother across menus and widgets.

With Bluetooth 5.3 calling support, the watch enables users to make and receive calls directly from the wrist. Its inbuilt microphone and speaker are designed to deliver clear voice transmission, which helps during quick conversations, commuting, or situations where picking up a phone is inconvenient. This enhances the watch’s role as a hands-free communication tool.

The Lancer 19 Pro includes a heart rate sensor, SpO₂ monitor, step and activity tracking, and dedicated sports modes to support daily fitness routines. Additional features such as call record, notification alerts, Bluetooth camera control, and timer and utility functions make it useful for both personal and work-related tasks. The magnetic strap ensures a secure fit during movement, and the IPX4 splash resistance rating provides protection from light exposure to sweat or water.

Charging remains simple due to the magnetic charging cable, which attaches to the back of the dial for a stable connection. The 210 mAh BIS-certified battery supports 3–4 days of working time on moderate usage with calling and offers 10–12 days of standby. With its lightweight build, straightforward interface, and dependable tracking features, the Lancer 19 Pro fits the needs of students, professionals, fitness enthusiasts, and users seeking a smartwatch that supports daily routines with minimal effort.

Samsung Unveils New Innovation Vision as It Celebrates 30 Years in India

Bengaluru, Dec 12: Samsung, India’s largest consumer electronics brand, today unveiled a renewed strategic vision #PoweringInnovationforIndia that places people-centric innovation, Indian talent, and India-led product development at the heart of its next phase of growth in the country.

Marking 30 years of operations in India, Samsung’s new vision reinforces its commitment as a long-standing partner in India’s digital transformation, Make-in-India manufacturing ambitions, and innovation-driven economic growth. Since entering India in 1995, Samsung has expanded from introducing televisions that redefined home entertainment to establishing one of the world’s largest mobile manufacturing facilities in Noida, driving India-built innovations that now power its global ecosystem.

With revenue of INR 1.11 lakh crore, Samsung is the only brand in India with a truly end-to-end AI ecosystem, bringing Galaxy AI (smartphones, tablets, wearables), Bespoke AI (refrigerators, washing machines, and ACs), and Vision AI (televisions and smart monitors) together through SmartThings.

“From selling our first TV in India in 1995, when liberalisation was unlocking new possibilities to becoming the most trusted technology partner for Bharat today, Samsung’s journey has been shaped by India’s confidence, creativity, and limitless ambition. As the most loved and widely adopted brand inside Indian homes through our smartphones, TVs, digital appliances, and a seamlessly-connected ecosystem we are proud to make lives better every day for millions of Indian families. Young Indians expect technology to be secure, intuitive, and always evolving, and we are committed to delivering personalised innovations for them. We believe the next era of meaningful global innovation will be led by India — where the future of smart homes, connected living, and intelligent devices is rapidly taking shape with AI that understands India’s cultural diversity. We will continue to work closely with the Government of India for a Viksit Bharat, creating a digitally empowered nation where innovation fuels inclusive progress and co-prosperity. Our vision is clear: to build advanced technologies here that will shape how the world lives, works, and connects tomorrow,” said JB Park, President & CEO, Samsung Southwest Asia.

Powered by India: Innovation Begins with People

For 30 years, Samsung has believed in one simple philosophy: India powers innovation. Today, its two plants in Chennai and Noida, three R&D centres in Delhi, Noida, and Bengaluru, and a state-of-the-art design centre in Delhi NCR are shaping Samsung’s next era of people-centric technology with India at the heart of its global roadmap.

Samsung Design Delhi is building experiences that feel uniquely Indian. These are innovations that understand the country’s culture and creativity. Breakthroughs born here from Kids TV, which creates safe and meaningful learning for digital-native children, to vibrant CMF designs for Galaxy M and F Series reflect Samsung’s belief that design must begin with people.

Similarly, across its R&D ecosystem, Samsung teams are leading advancements in AI, accessibility, streaming, and digital displays along with pushing the boundaries of language intelligence and next-generation networks. As one of India’s leading private sector patent filers, with over 14,000 patents, Samsung is also showcasing India’s role as an innovation powerhouse.

Investing in India’s Future Innovators

Samsung’s vision of #PoweringInnovationForIndia goes beyond just products, as the company is expanding its university collaborations and open innovation initiatives with Indian startups ensuring that more ideas born in India scale globally.

Similarly, through initiatives such as Samsung Solve for Tomorrow, Samsung Innovation Campus, and Samsung DOST, Samsung is nurturing India’s next-generation workforce, aligned with the requirements of Industry 4.0. Samsung is providing students across the country access to grants, incubation support, skills in AI, IoT, digital technologies, and employment opportunities. Over our journey, Samsung’s CSR programmes have reached and benefited around 1.5 million individuals across India, advancing education, sustainability, and digital inclusion.

Samsung’s India journey began in 1995, and over three decades the company has grown with the nation to become its largest mobile phone and consumer electronics brand, with advanced manufacturing, robust R&D and design capabilities, lakhs of retail touchpoints, and a pan-India workforce. Over 3,000 authorised service points and 12,000 service engineers across urban and rural India showcase Samsung’s commitment to its customers.

Strengthening its India presence further, Samsung expanded its exclusive retail footprint beyond Samsung Opera House in Bangalore and opened its first flagship lifestyle store Samsung BKC in Mumbai. Besides, it recently opened a state-of-the-art Business Experience Studio in the city, offering immersive consumer and enterprise technology showcases alongside its Business Experience Studio in Gurugram.

Wishes and Blessings Holds National Dialogue on Humanity in the Digital Era

New Delhi,  Dec 11:Wishes and Blessings, a Delhi-based NGO committed to inclusive social development, marked World Human Rights Day by hosting a national dialogue on “Reimagining Humanity in the Digital Age” at the Triveni Kala Sangam Auditorium, New Delhi, in collaboration with The Logical Indian. The event brought together leading voices from academia, media, research, digital rights, and the social sector to discuss how emerging technologies, particularly artificial intelligence, are reshaping human behavior, social interactions, and society’s understanding of humanity.

The panel featured Abhishek Mazumdar (Co-Founder, The Logical Indian), Akanksha Ahluwalia (Lead, Media, Action & Awareness Programme, Digital Empowerment Foundation), Dr Geetanjali Chopra (Founder & President, Wishes and Blessings), Dr Pavan Duggal (Advocate, Supreme Court), and Dr Rakhi Tripathi (Professor & Area Chair, FORE School of Management). The session was moderated by Rishabh Gulati, Editor-in-Chief, NewsX.

Panelists engaged in thought-provoking discussions on digital ethics, privacy, human agency, and the balance between technological efficiency and emotional connection. The dialogue highlighted how the digital era, accelerated by COVID-19, has enabled communities to reconnect, expanded internet access to underserved areas, and significantly impacted society.

The event drew enthusiastic participation from students, young professionals, and youth delegates, whose questions added depth and highlighted generational perspectives on digital transformation.

WB Ambassador of Humanity Awards 2025

Following the panel discussion, Wishes and Blessings, in association with The Logical Indian, hosted the WB Ambassador of Humanity Awards 2025, celebrating individuals demonstrating extraordinary commitment to community upliftment.

The selection process included:

1. Stage One: Screening of national submissions for eligibility and impact.

2. Stage Two: Shortlisted candidates participated in one-on-one discussions to assess depth, sustainability, and authenticity.

3. Stage Three: Independent jury review by Dr Shylashri Shankar, Dr Indu Prakash Singh, Al Arafat Sherfuddeen, and Dr Geetanjali Chopra.

Award recipients included:

• Ms Anitha: Supporting underprivileged communities through education and social awareness.

• Ms Diksha Chourasia: Contributions to child protection, women’s health, rural development, and youth empowerment.

• Dr Manish Jain: Empowering the transgender community via dignified employment and inclusion initiatives at Kineer Services.

• Ms Geet: Founder of Next Nebula, using AI and AR/VR to make science education globally accessible.

• Mrs Neetu Luthra: Leadership in education and underprivileged student development.

• Ms Padmajaraje Gaekwad: ‘Heart To Feet’ initiative, distributing over 8,000 pairs of footwear to vulnerable populations.

• Ms Portia Patatunda: Improving educational access for children in remote Himalayan regions via Rewa Buddhist Model School and Planet Spiti Foundation.

• Mr Raj Aryan: Founder of The Better Society Foundation, empowering youth to serve communities.

• Dr Tejas Singhal: Community oral healthcare initiatives, including free dental services and oral cancer awareness.

• Mr Yuvraj Pradhan: Environmental leadership, planting lakhs of trees and mobilizing youth for awareness campaigns.

Dr Geetanjali Chopra said, “Each recipient exemplifies unwavering commitment to humanity. Their grassroots efforts show that compassion, courage, and community spirit remain the foundation of meaningful social transformation.”

Event Impact and Legacy

The dialogue and awards reinforced the organization’s dedication to fostering informed discussion on social challenges and recognizing changemakers committed to dignity, equity, and service.

For over a decade, Wishes and Blessings has advanced inclusive development through flagship initiatives like Open Pathshala, The Daily Meals Programme, Street to School, Sponsor a Child, SAHAS (Skill Development), WB Rasoi (Community Kitchen), and Mann ka Tilak (old-age homes). To date, the NGO has:

• Served over one crore meals

• Educated more than 2,300 children

• Impacted over 9 million lives across eight states

This milestone event exemplifies the NGO’s commitment to building an equitable and empowered society, highlighting the transformative potential of both technology and human initiative.

Yupp Video Services Powers Chaupal’s Full-Scale Tech Upgrade Across 25+ Devices

India, Dec 10: Yupp Video Services (YVS), YuppTV’s B2B technology arm and a global leader in white-label OTT platforms and streaming solutions, is proud to announce its strategic partnership with Chaupal, one of India’s fastest-growing regional OTT platforms specializing in Punjabi, Haryanvi, and Bhojpuri content. This collaboration marks a significant milestone in Chaupal’s journey as it overhauled its entire technology stack to support its next phase of aggressive growth.

After three years of rapid expansion, Chaupal recognized the need to transform its technology foundation, with an aim to scale up while delivering an even better user experience to its growing audience base. YVS helped Chaupal build a fully custom tech instance specifically designed for their unique requirements. The platform combines Chaupal’s deep understanding of regional audiences with YVS’s proven expertise in video streaming and OTT engineering.

Joining forces, the teams created a modern, flexible, next-generation platform delivered across 25+ devices. YVS introduced faster and more customizable apps, improved video playback performance, and round-the-clock enhancements. Chaupal has integrated YVS’s AI-driven content recommendations to enhance personalized user experience and AI-based operational monitoring to ensure proactive quality assurance. In a remarkable feat of technical execution, YVS also led a seamless migration of 10 million users with 0% subscriber loss—achieved in record time, without interrupting service to Chaupal’s loyal viewer base.

Commenting on the collaboration, Uday Reddy, Founder & CEO from Yupp Video Services said,

“Chaupal’s team came to us with a very clear objective — they wanted a platform that could scale without losing the simplicity and consistency of their audience values. Most of the heavy lifting involved creating custom solutions for their regional markets, optimising the experience across devices, and ensuring the migration of millions of users happened flawlessly. We’re proud of what this partnership has achieved and excited for the roadmap ahead.”

Gurjit Singh, CTO, Chaupal, said:

“For us, technology is as important as content. We wanted a platform that reflects who we are — rooted, diverse, and constantly growing — yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible. This sets us up perfectly for our next phase of expansion.”

With YVS powering its backend, cloud infrastructure, and device ecosystem, Chaupal is positioned to scale rapidly while introducing new features and maintaining a high-quality experience for Punjabi, Haryanvi, and Bhojpuri viewers worldwide.

With YVS’s robust white-label OTT platform, cloud playout, and streaming solutions powering its operations, Chaupal is now positioned for aggressive growth as it continues to deliver premium experiences to Punjabi, Haryanvi, and Bhojpuri-speaking audiences worldwide. The platform’s enhanced infrastructure enables it to scale rapidly, introduce new features seamlessly, and maintain its position as a leading multiregional entertainment destination.

WAVES OTT Partners with CRIS for Integration on RailOne App

WAVES OTT, Prasar Bharati’s fast-growing digital entertainment platform, has announced a major collaboration with the Centre for Railway Information Systems (CRIS) to integrate its content library with the RailOne app  the official passenger services platform of Indian Railways. RailOne provides ticket booking, live train running status, onboard services and utility features through a single unified interface used by millions across India.

With this partnership, railway passengers will now have seamless access to a rich and diverse catalogue of WAVES OTT content while travelling. The integration taps into India’s massive rail network, where over 2.3 crore passengers commute daily, significantly amplifying the national footprint of WAVES OTT.

Users on RailOne will be able to explore a wide range of content including:

• Live TV channels

• Akashvani radio stations

• Movies, short films & documentaries

• Devotional and archival programming

• Entertainment in 15+ Indian languages

To further boost awareness, WAVES OTT and CRIS plan to roll out a joint nationwide promotional campaign aimed at enhancing the in-transit infotainment experience for travellers.

Speaking on the launch, Gaurav Dwivedi, CEO, Prasar Bharati, said;
“This integration with RailOne is a significant milestone for WAVES OTT. RailOne connects millions of passengers daily, and bringing WAVES content to this platform will greatly enhance their digital experience during travel.”

The partnership underscores Prasar Bharati’s mission to deliver accessible and high-quality public-service content, while strengthening WAVES OTT’s position as a truly national streaming platform  available anywhere, anytime, and now, directly to India’s vast rail-travelling audience.

AI Is Changing What It Means to Build and Who Builds it

By: Yamini Agarwal, CMO, Nimbus Realty

AI is no longer just a backend or operational tool it has moved to the centre of how brands engage customers, understand markets, and shape their competitive identity. As consumers become increasingly digital-first and markets grow more dynamic, companies across sectors are shifting from intuition-led strategies to data-driven, precision-led marketing. The momentum is clear: according to Deloitte’s latest State of GenAI insights, over 80% of Indian organisations are actively exploring intelligent automation and advanced digital capabilities, particularly in marketing, customer experience, and business decision-making. The report also notes that nearly 70% of companies say their tech-driven transformations have already met or exceeded ROI expectations, proving that modern digital tools are not just add-ons they are fundamentally reshaping how brands are built and how their perception is crafted.

Customer engagement is witnessing a major shift as brands move towards more personalised and intuitive interactions. Advanced digital tools now study behaviour patterns, preferences, and past interactions to create journeys that feel relevant to each individual. Intelligent chat assistants, virtual sales guides, predictive lead scoring, and behaviour-based recommendations are turning generic touchpoints into meaningful conversations. By mapping the entire customer journey more precisely, businesses are not only improving the quality of interactions but also ensuring smoother transitions, stronger interest, and significantly lower drop-offs.

This shift toward personalised engagement is also reshaping how brands build their overall strategy. With access to richer insights about customer preferences, motivations, and online behaviour, companies no longer have to rely on broad assumptions or traditional surveys. Real-time analytics and predictive models now reveal what audiences are likely to respond to, helping brands fine-tune their messaging and sharpen their competitive positioning. Tools that track sentiment across digital platforms further allow teams to understand public mood, respond quickly to conversations, and maintain a consistent, trusted brand image. As a result, data-led intelligence is steadily becoming the foundation of strategic brand-building.

This growing reliance on digital intelligence is also transforming the execution side of marketing. Day-to-day workflows that once required constant manual oversight are now far more streamlined, with automated tools optimising ad budgets, refining audience targeting, and managing campaigns across Google, Meta, and programmatic platforms in real time. Marketers can now forecast performance, cluster audiences, and run large-scale A/B experiments with far greater ease. Content production has become equally agile, as tools generate multiple variations of copies, visuals, and short-form videos within minutes. Altogether, these advancements are enabling teams to work with greater speed, precision, and creative flexibility.

These shifts are also transforming how businesses understand and navigate the broader market. With stronger analytical capabilities, companies can now spot emerging micro-markets, forecast demand more accurately, and plan launches with greater clarity. Dynamic pricing and real-time competition tracking help brands stay ahead of changing conditions rather than simply reacting to them. At the same time, deeper behavioural insights highlight what truly drives purchase decisions today—trust, convenience, sustainability, digital experiences, and peer reviews. Smart tools like virtual tours, digital twins, and AR/VR showcases are raising consumer expectations and pushing brands to present products more innovatively. Together, these developments are reshaping the overall demand supply equation and redefining how businesses compete and grow.

MYNUSCo Expands Into Everyday Living With New Biomaterial Products

MYNUSCo Expands from Automotive to Everyday Living: Biomaterials Pioneer Scales Impact Through Home, Packaging, and Lifestyle Products

New Delhi, Dec 10: MYNUSCo, the Bengaluru-based biomaterials enterprise that transforms agricultural waste into high-performance materials, has scaled beyond automotive applications into consumer markets. This post-COVID strategic shift marks a turning point for the company founded in 2015 by Mahadev Chikkanna and Shruthi Ujjani Ramesh, positioning it to scale its environmental impact significantly.

The company spent its first five years in R&D mode, developing proprietary biocomposite technologies without external funding. The breakthrough came in 2019 with a contract from a global automotive OEM to supply biocomposites for car interiors. However, the pandemic forced a complete strategy rethink.

“COVID-19 disrupted supply chains globally and clarified our path – we needed materials that touch everyday life, not just automotive interiors,” says Mahadev Chikkanna, Co-Founder, MYNUSCo.

That realization sparked eha.eco, a consumer brand offering sustainable lifestyle products, including planters, homeware, and gifting. Recent launches include Loopac.eco for circular packaging and 3s.eco for carbon-negative construction solutions. MYNUSCo started as a biomaterials company but has evolved into a one-stop, end-to-end biomaterials and circularity adoption platform – from sourcing crop waste to supplying ready-to-use finished products. It is one of its kind, not just in India but globally.

MYNUSCo’s biocomposites are made from bamboo waste, rice husk, straw, coir, and other agricultural by-products that would otherwise be burned. These materials are categorized as BioDur for durable goods and BioPur for compostable applications. Every material is backed by an ISO-verified Life Cycle Assessment system, providing transparent carbon accounting from source to finished product. MYNUSCo’s work has prevented over 2,000 tons of CO₂ emissions – equivalent to taking roughly 1,400 cars off the road for a year.

Globally, 45% of carbon emissions stem from material production – plastics, cement, steel. Yet, most climate action focuses on energy transition. MYNUSCo addresses this gap with cost-competitive, scalable alternatives requiring no major tooling changes.

“Industries and consumers shouldn’t have to choose between sustainability and performance,” Mahadev Chikkanna explains. “We’re giving them a verified path to circularity that fits existing norms.”

With more than half of its staff being women across different levels, the company has its biocomposites manufacturing base in Mysuru and collaborates with partner molding units across India to convert these biomaterials into finished products. This partnership-driven model supports existing manufacturing ecosystems to transition to sustainable materials while accelerating scale and impact.

“Sustainability must include social equity,” says Shruthi Ujjani Ramesh, Co-Founder, MYNUSCo. “We’re committed to creating shared success across our entire value chain, not just for the company and shareholders. What was once perceived as challenging has now become one of our key strengths.”

Looking ahead, MYNUSCo plans expansion into new product categories. The company’s impact has accelerated dramatically – carbon reductions that took a year to achieve five years ago now happen in under a month. This momentum is expected to continue as MYNUSCo develops new materials, products, and markets. With stricter sustainability regulations and growing consumer awareness, the company aims to become the preferred partner for brands seeking verified low-carbon alternatives.

For a company that started with curiosity about climate change, MYNUSCo has evolved into one of India’s credible circular economy platforms – proving that sustainability can move from lab experiments to everyday impact.