Category Archives: Technology

GoTo Integrates LogMeIn Resolve with SentinelOne for Enhanced Endpoint Security

India, August 12, 2025: GoTo, the leader in cloud communications and IT, today announced its latest integration for LogMeIn Resolve with the SentinelOne Singularity® Platform for endpoint detection and response (EDR). The integration provides Managed Service Providers (MSPs) and IT departments with access to unified, AI-powered security capabilities to seamlessly monitor, analyze, and respond to threats directly within the Resolve console for a seamless experience.

The average global cost of a data breach is now $4.9 million, making it more important than ever for IT teams and MSPs to utilize robust security solutions as part of their core IT infrastructure. The integration enables LogMeIn Resolve customers to get ahead of risks by layering SentinelOne EDR onto Resolve’s security-first capabilities, including a first-of-its-kind zero trust architecture and simplified patch management features.

Highlights of the new integration include:

• Accelerated Threat Detection: Further delivering on a unified management experience, uncover both known and unknown malicious activities – including ransomware, file-based threats, and zero-day vulnerabilities – with threat details in the Resolve console.
• 24/7 Intelligent Monitoring: Harness around-the-clock monitoring of endpoint activities to detect and respond to threats faster. Alerts are highlighted within a single pane of glass view alongside agents’ day-to-day endpoint management workflows.
• Real-Time Response to Incidents: Respond instantly from Resolve to remediate any detected threat, mitigating risks and minimizing impact.
• Enhanced Forensic Capabilities: Capture and analyze granular event logs, telemetry, and root cause data to facilitate comprehensive incident investigations and detailed threat postmortems.

“Security is non-negotiable in today’s IT landscape, and effective incident response relies on tools that deliver both speed and clarity,” said Joseph George, General Manager of IT Solutions Group at GoTo. “Our integration with SentinelOne’s industry-leading EDR streamlines the response process and provides businesses and MSPs with the unified, actionable insights and automation they need to stay ahead of modern threats, all within the trusted LogMeIn Resolve environment.”

Cohesity Launches New Partner Program to Accelerate Partner Success

INDIA , August 12, 2025 : Cohesity, the leader in AI-powered data security, introduced the Cohesity Aspire Partner Program, a new, unified framework built for the modern partner landscape. Aspire aims to simplify how partners across diverse business models and routes to market can engage with Cohesity to drive profitability, unlock new revenue streams, and access certifications and training.

“The Cohesity Aspire Partner Program significantly transforms how we do business with partners across India and SAARC, and enable them to succeed,” said Mayank Mishra, regional director of Sales for India and SAARC, Cohesity. “We’ve taken a future-forward approach. This empowers faster growth, profitability, and opportunities to stand out in today’s competitive market. It also provides flexibility for partners to ease into emerging technologies like AI or make future shifts in their business model to meet changing market demands. Just as important, Aspire has been purposefully designed with customers in mind to ensure they have complete confidence in knowing their solution is being delivered by a proven and trusted Cohesity partner.”

The Cohesity partner ecosystem encompasses all partner types including Resell, Manage, Integrate, Distribute, OEM Hardware, Embedded OEM, Technology Partners, and Cloud Marketplace. Aspire participants can qualify for Premier, Preferred, or Associate tier levels with corresponding benefits. The umbrella program also features an authorized distributor component geared towards bringing more value to Cohesity resellers. All facets of the program are aimed at providing a modern, integrated, built-for-scale experience, starting with a centralized, easy-to-use portal that serves as the gateway to resources and enablement tools.

Underscoring Cohesity’s commitment to accelerating partner success, the program represents an investment in partners across three dimensions:

• Profitable growth – offers competitive margins, rewards for partner-sourced deals, and performance-based incentives to support partners at every stage of the sales cycle, including joint-go-to-market execution, co-selling, co-branding, pipeline sharing, and marketing and demand generation resources.

• Technical strength – facilitates role-based partner learning opportunities and exclusive Cohesity Accreditations. Multiple certifications further allow technical professionals to demonstrate their Cohesity data management skills and mastery for real-world environments. A special Cohesity Aces program additionally recognizes top technical partner experts and brings them into the heart of Cohesity innovation with privileged access, hands-on virtual labs, and more.

• Differentiation – provides multiple paths for expanding partner services and tapping into new revenue streams through partner-delivered professional services, authorized training partner certification, or building and bringing new solutions to market with Cohesity as a Professional-level or Elite-level Cohesity Technology Partner.

“Cohesity continues to lead the way in helping organisations strengthen their cyber resiliency in the face of escalating threats,” said Atul Gosar, Director, Network Techlab (India) Limited. “Their innovative, AI-driven approach to data security and rapid recovery sets them apart in the market. We’re proud to deepen our partnership and bring these critical capabilities to our customers, empowering them to protect, detect, and recover with confidence—today and into the future.”

Deepak Jadhav, Director, VDA Infosolutions Pvt. Ltd, said, “Cohesity’s new partner program sets a new benchmark for collaboration, innovation, and mutual growth. It’s clear that Cohesity is deeply invested in the success of its partners — not just today, but for the long term. We’re proud to deepen our relationship and look forward to delivering market leading AI driven data security solutions together for years to come.”

Japan’s Terra Motors Enters MP with L5 EV Auto, Opens First Dealership in Indore

Indore, 11th August 2025: Japanese electric vehicle manufacturer Terra Motors has marked its entry into Madhya Pradesh with the launch of its first L5 high-speed electric auto dealership in Indore. The move is part of the company’s strategy to tap into the state’s growing EV adoption and strengthen its footprint in one of India’s top five three-wheeler markets.

Terra Motors has been active in India’s electric three-wheeler e-rickshaw segment for over a decade. The brand is optimistic about its prospects in Madhya Pradesh, citing strong dealer interest and competitive product offerings. In recent months, Terra Motors has witnessed prominent EV dealers switching from other OEMs to join its network, attracted by its pricing, brand trust, and support infrastructure.

The newly appointed Indore dealer — previously a top-selling partner for another leading OEM — made the switch to Terra, citing competitive pricing, in-house financing through Terra Finance, and the trust of Japanese brand as key reasons.

Terra Motors has already forged partnerships with several major three-wheeler dealers in Uttar Pradesh and plans to replicate this growth strategy in Madhya Pradesh. With on-road prices starting at ₹3.74 lakh and a range of up to 200 km on a single charge, the company aims to make high-speed electric mobility accessible and profitable for both drivers and dealers.

“Madhya Pradesh is a key market for us,” a Terra Motors spokesperson said. “With its sizeable three-wheeler base and rising EV adoption, we see significant potential to grow here. Our dealer-first approach, backed by Japanese trust and easy financing, is the foundation of our expansion plan. We are actively seeking dealer partners across Madhya Pradesh to join our network and be part of this growth story.”

The Indore dealership launch signals the beginning of Terra Motors’ larger push across central India, with more outlets planned in key MP cities in the coming months.

CrowdStrike Launches New Services to Secure AI Systems and Operationalize AI in the SOC

CrowdStrike announced two new expert-led offerings as part of its expanding AI Security Services portfolio: AI Systems Security Assessment and AI for SecOps Readiness. Expanding on CrowdStrike’s AI Red Team Services introduced in 2024, these services help organizations secure the AI systems powering modern business and safely integrate AI into security operations.

As organizations adopt LLMs, copilots, and agentic tools, they face a rapidly expanding attack surface with new risks such as shadow AI, misconfigurations, and autonomous agents acting as non-human identities operating with privileged access. At the same time, adversaries are using AI to automate reconnaissance, generate highly effective phishing content, and bypass traditional defenses. CrowdStrike’s new AI Security Services deliver expert-led guidance for operating securely in the AI era, helping organizations both secure AI and use AI to accelerate detection, response, and decision making across the SOC.

“Security teams are under pressure on both sides, to protect rapidly evolving AI systems and to bring AI into the SOC without introducing new risk,” said Tom Etheridge, chief global services officer, CrowdStrike. “These services are purpose-built to meet that dual challenge head-on, combining the power of the Falcon platform, threat intelligence, and expert guidance to help organizations reduce risk, improve resilience, and move faster with confidence.”

AI Systems Security Assessment

The AI Systems Security Assessment provides organizations with a clear understanding of how AI is being used across their environment, where risk exists, and how to strengthen governance and protections. Built on the foundation of CrowdStrike’s AI Red Team Services and Falcon® platform capabilities such as Falcon® Shield, Falcon Cloud Security AI-SPM, and AI Model Scanning, this new service brings technical depth and real-world insight into securing AI systems. Key capabilities include:

● AI Risk Discovery Powered by Falcon: Provides real-time visibility into AI usage across SaaS, cloud, and endpoint environments – surfacing shadow AI, misconfigurations, and hidden exposure, including autonomous agents with privileged access, through Falcon-native telemetry.

● Threat-informed AI Testing: Assesses model and system risk using internal benchmarking tools that emulate real-world adversary tactics.

● Actionable AI Governance and Architecture Guidance: Delivers strategic recommendations to improve governance and secure the architecture for LLMs and agent-based systems – reducing risk and complexity across AI deployments.

AI for SecOps Readiness

The AI for SecOps Readiness service helps security teams safely and effectively use AI to operate at machine speed across detection, investigation, and response workflows. As adversaries accelerate with AI, defenders must modernize their operations to keep pace. This service helps organizations assess AI readiness, prioritize use cases, and develop a secure path to AI adoption.

Key capabilities include:

● SOC Readiness Assessment: Evaluates staffing, tooling, workflows, and governance to assess AI readiness across detection, investigation, and response.

● Use Case Identification and Design: Pinpoints high-impact opportunities to apply AI – from alert triage to investigation – tailored to organizational maturity and operating environment.

● Strategic Guidance and Architecture Planning: Includes reference architectures, integration strategies, and “build vs. buy” recommendations to support responsible, scalable AI adoption.

● Actionable Roadmap for AI in the SOC: Delivers a prioritized integration plan for both Falcon-native and third-party AI tools – with clear guidance to reduce risk, streamline adoption, and drive operational outcomes.

Sandisk Showcases UltraQLCTM Technology Platform with Milestone Enterprise SSD Capacity at FMS 2025

New Delhi, India – August 9, 2025 – Sandisk today demonstrated a high-capacity 256TB¹ NVMe^TM enterprise SSD, a breakthrough in storage capacity, performance and power efficiency, made possible by Sandisk’s new enterprise-grade UltraQLC^TM platform. Offering extraordinary capacity, the UltraQLC^TM platform marks a significant achievement in NAND architecture, built with a combination of BiCS8 QLC CBA NAND, custom controllers and advanced system optimizations.

As workloads and business requirements evolve in the AI era, flash storage must become more customizable to match complex workloads. The new SANDISK^® 256TB¹ NVMe^TM SSD, built on the UltraQLC^TM platform, is designed for AI-driven, data-intensive workloads like data ingest, preparation, and fast AI data lakes with high-performance speeds and power efficiency, while improving TCO for high-capacity applications in hyperscale cloud.

“As we move into the next phase of the AI era, flash storage is becoming a critical enabler of intelligent, high-performance workloads,” said Khurram Ismail, Chief Product Officer at Sandisk. “Our UltraQLC^TM platform is the culmination of years of work and learnings to build a flexible and robust architecture that achieves extraordinary capacities and maximum performance while maintaining efficiency. This enables us to further expand our portfolio to meet AI demands at scale and helps our customers move faster, process more and turn data into real innovation.”

The SANDISK^® UltraQLC^TM 256TB¹ NVMe^TM SSD sets a new benchmark for hyperscale flash storage, purpose-built for the fast, intelligent data lakes powering AI at scale. With lower latency, higher bandwidth, and greater reliability, it delivers the performance needed for today’s most demanding AI workloads. Key innovations include:

• Direct Write QLC, which eliminates SLC buffering by enabling power-loss safe writes on the first pass
• BiCS8 2Tb QLC die that doubles storage density while maintaining compact die sizes
• UltraQLC^TM power optimization, which uses Dynamic Frequency Scaling for up to 10% higher performance for a given power level² (projected)
• Scalable multi-core controller that helps ensure high throughput and endurance at extreme capacities
• Data Retention (DR) profile that reduces DR recycles by up to 33 percent³ (projected), improving drive reliability, resilience and continuous access to data while decreasing power consumption
• The SANDISK^® SN670 128TB¹ NVMe^TM SSD and SANDISK^® UltraQLC^TM 256TB¹ NVMe^TM SSD will be available in U.2 form factor in the first half of 2026, with additional form factors available later in the year.Sandisk will host a keynote at FMS 2025 on Wednesday, August 6, at 11:40 AM, to highlight its UltraQLC^TM platform and will demo its milestone 256TB¹ NVMe^TM SSD, alongside additional innovative storage solutions, at FMS Booth #607.

Oracle Boosts Performance and Reliability for Mission-Critical AI Apps

Austin, Texas , August 8, 2025 : Oracle today announced the general availability of Oracle Globally Distributed Exadata Database on Exascale Infrastructure, designed to simplify the deployment of distributed mission-critical applications across Oracle Cloud Infrastructure (OCI) regions worldwide. This new service automatically distributes, stores, and synchronizes data across multiple locations, enabling applications to remain online even during regional outages and helping businesses meet data residency requirements.

With a flexible, serverless architecture, the service can dynamically scale up or down to meet the needs of changing workloads—without complex setup or management. Customers with real-time analytics, high-volume transaction processing, and variable agentic AI workloads gain the benefits of an always-on architecture, lower costs, simplified operations, and the ability to expand globally with confidence.

“Providing exceptional customer satisfaction is important to PayPal, so we’ve been using Oracle Exadata for many years to provide lightning-fast response times and mission-critical availability,” said Akash Guha, director of database engineering, PayPal. “As our global business grows, we plan to provide even faster responses by using distributed solutions that are integrated with our core systems of record to provide extreme availability and performance. We look forward to using Oracle Globally Distributed Exadata Database on Exascale Infrastructure’s always-on, serverless architecture with built-in Raft replication to accelerate responses, enable greater application resilience, and lower costs with scalable resources.”

• Globally Distributed Exadata Database on Exascale Infrastructure helps customers meet the demanding requirements for agentic AI workloads, including:
• High performance: Allows customers to handle high-volume workloads and vector search across massive data sets by extending Exascale’s elastic scalability.
• Mission-critical availability: Enables customers to maintain always-on operations and fast zero data loss failover across data centers and regional outages by leveraging Raft replication and Exascale’s fault-tolerant architecture.
• Data residency: Helps customers address data residency concerns for storing, accessing, and processing AI vectors and business data with easy-to-use automated data distribution methods.
• Cost-efficiency: Helps customers cost-effectively meet fluctuating demands from agentic AI workloads driven by end-user interactions with a hyperscale, serverless architecture that can be dynamically scaled up and down, as required.

“Customers often struggle to deploy and manage distributed databases due to the high cost and complexity involved in operating large numbers of servers across multiple data centers and regions,” said Wei Hu, senior vice president, High Availability Technologies, Oracle. “Oracle Globally Distributed Exadata Database on Exascale Infrastructure’s serverless architecture enables customers of all sizes to meet their diverse requirements at a low cost. Today, we are providing a mission-critical distributed database to the masses.”

This service delivers a consistent and efficient database experience globally, making it ideal for customers that operate across multiple geographies. Furthermore, because this service supports the full capabilities of Oracle Database and SQL, customers can distribute their databases across multiple locations without major application rewrites.

Customers benefit from a unique data architecture designed to support demanding workloads requiring:

• Always-on databases: Enables customers to meet their needs for extreme availability by implementing an Active/Active/Active architecture across multiple data centers using Raft replication to support mission-critical use cases such as payment processing, e-commerce, and stock trading.
• Data residency: Enables customers to address data residency concerns by leveraging automated data distribution policies to appropriately place data across OCI data centers worldwide—critical in highly regulated industries such as financial services and healthcare.
• User proximity: Enables customers to improve responsiveness and user satisfaction by storing data in OCI data centers closest to users, which is essential for applications in entertainment, retail, healthcare, and telecommunications.
• Petabyte-scale AI and analytics: Enables customers to run long-duration AI and analytics workloads on real-time streaming data by horizontally scaling to ingest and process millions of records per second. This is crucial for data-intensive industries such as manufacturing and utilities.
• Hyperscale OLTP: Enables customers to scale databases to support millions of transactions per second with petabyte-scale data, elastic capacity, and near-instant response times. This level of performance is critical for agentic AI, real-time image recognition, hyperscale analytics, and online marketing.

“In the age of AI, especially agentic AI, customers need a new approach to allow for vector processing across distributed global applications,” said Holger Mueller, vice president and principal analyst, Constellation Research. “Oracle Globally Distributed Exadata Database on Exascale Infrastructure incorporates Exadata’s extreme performance for AI processing and availability for the core back-end systems that implement agent-initiated tasks, while Exascale’s hyper-elastic and pay-per-use capabilities makes it very cost-effective. With this service from Oracle, CIOs can confidently deploy agentic AI and mission-critical applications globally and meet local data residency requirements.”

HBR and Infobip Highlight AI Shortfall in Customer Experience

New Delhi, India, 7th August 2025: Global cloud communications platform Infobip has today released findings from a new study conducted by Harvard Business Review Analytic Services (HBR-AS) revealing a sharp disconnect in customer experience (CX): while 93% of those surveyed from the HBR audience recognize the high importance of creating positive conversational experiences, only 36% believe their organization is highly effective at it. Even more striking, just 11% report they’re highly effective using AI to deliver human-like conversations.

The untapped potential of AI in customer engagement

The report, “Conversational Experiences: The Untapped Potential of AI in Customer Engagement” highlights a gap between organizations’ ambitions and execution: while many use SMS, messaging apps, email and chatbots at key points, most still fail to deliver the seamless, intuitive conversations customers expect.

“While everyone talks CX, almost no one delivers,” said Ben Lewis, VP Marketing and Growth at Infobip. “When brands can’t deliver meaningful, human-like conversations, they don’t just lose efficiency – they lose trust. It’s time to rethink what customer experience really means in the AI era”.

Why are so many organizations falling short?

The study identifies critical roadblocks standing between brands and the modern customer:

poor visibility of activity across all platforms (48%), difficulty capturing customer data across all stages of the customer journey (46%) and challenges integrating AI-powered features into communication platforms (44%). Nearly half cite a lack of best practices around using communication platforms (49%) and insufficient investment in advanced conversational technology (48%).

Improving conversational CX with automation, AI and integration

Encouragingly, companies recognize the need to close the gap. Over the next 12 months, when it comes to improving conversational experiences, 50% are prioritizing making processes more automated, 41% are prioritizing enhancing the use of AI in conversations, and 39% are prioritizing integration of communication platforms.

Infobip is leading that charge powering customer interactions that are automated, personalized and fully human at scale. “This isn’t about tools – it’s about trust,” said Lewis. “Every message, chatbot and notification should feel like it understands you. That’s what we help brands deliver – across every channel, at any scale.”

Tech Talent Drives Pune Office Space Beyond 100 Mn Sq Ft

Pune, August 06, 2025: Knight Frank India, in its landmark report A Billion Sq Ft and Counting – India Office Supply Growth Story, has highlighted Pune’s emergence as one of India’s most dynamic and cost-effective office markets. With a total office stock of 106 million square feet as of H1 2025, Pune contributes 11% to India’s commercial real estate landscape and has recorded an impressive CAGR of 8.9% since 2005.

Strategically located and supported by world-class educational institutions, Pune’s evolution from a traditional manufacturing base to a technology and innovation powerhouse has cemented its place in the country’s top-tier office markets. Pune’s growth rate is the second highest and more than the national average.

PBDs Dominate Pune’s Commercial Landscape

Pune stands out for its strong peripheral orientation, with 51% of its office stock concentrated in Peripheral Business Districts (PBDs) such as Hinjewadi and Kharadi. These locations have emerged as major business corridors, thanks to proactive infrastructure investments and occupier preference for scalable, high-specification campuses.

SBDs like Baner, Aundh, Kalyani Nagar, and Yerwada account for 38% of stock, offering a balance between accessibility and affordability. Meanwhile, CBDs, including traditional hubs like Camp, Bund Garden Road, and Deccan, contribute only 11% of total stock, reflecting the city’s decentralised, corridor-led growth pattern.

Modern, High-Quality Stock Powers Growth

Pune’s commercial stock reflects a strong inclination toward quality, with 50% of inventory classified as Grade A and the rest of the stock in other grades, the city boasts one of the most modern and efficient real estate footprints in the country. This healthy mix has allowed Pune to cater to a broad spectrum of occupiers from startups and SMEs to global technology giants and R&D centres.

The presence of tech majors and multinational GCCs in PBDs, supported by lower rentals and a robust talent pipeline, continues to drive sustained demand for high-quality office spaces.

 Key Milestones in India’s Office Stock Evolution

Source: Knight Frank Research

P Vilas, National Director – Occupier Strategy & Solutions, Industrial & Logistics, Capital Markets, and Branch Head (Pune), Knight Frank India, said: “Pune has quietly emerged as a high-growth, innovation-focused office market with a unique blend of talent, affordability, and Grade A supply. The dominance of PBDs shows the city’s success in enabling corridor-based development models, particularly in IT and R&D. As global firms continue to adopt hybrid work formats, Pune’s flexibility and infrastructure edge make it one of the most attractive office markets for long-term commitments.”

As metro connectivity improves and road infrastructure expands across the Kharadi-Hinjewadi-Shivajinagar corridor, Pune is expected to see renewed investor interest and occupier expansion in its PBDs. These submarkets are already experiencing upward rental pressure, with newer Grade A assets commanding significant premiums.

The city’s ability to retain and attract young, digitally skilled talent while offering cost-effective, scalable workspaces ensures that it remains a focal point for tech, GCC, and manufacturing-linked office demand. With modern campuses, strong absorption trends, and institutional participation on the rise, Pune is set to play a central role in India’s journey to the next billion square feet of office supply.

Market Level Zone-wise Rentals (INR/sq ft)

Source: Knight Frank Research

My Office Radio: Transforming Workplace Communication with AI-Powered Radio Engagement

August 6, 2025: As businesses seek smarter, more engaging ways to connect with their teams, My Office Radio has emerged as a game-changer in the internal communications landscape. This AI-powered radio platform transforms everyday office communication into an immersive audio experience that builds culture, boosts engagement, and strengthens organizational alignment.

My Office Radio seamlessly integrates a wide range of internal communication formats, from live town-hall to immersive POSH stories, learning & development content, and Code of Business Conduct, to compliance messages, and leadership talks live via our virtual studios. It also delivers news & updates, fosters interactive team engagement through Q&A sessions, re-purposing podcasts and brings the workplace to life with celebrations, seasonal content, and internal messaging. Streamed securely on mobile, intranet, factory floors, and fulfillment centers. There’s no need for outdated streaming boxes or bulky setups.

Employees can listen anytime, anywhere.

“The future of workplace communication isn’t just about delivering messages, it’s about making people feel connected. My Office Radio brings emotion, culture, and clarity into every conversation, no matter where your team is,” says Binoy Joseph, Founder & CEO of My Office Radio.”

The result is a hyper efficient multilingual communication tool that saves time, enhances message retention, and scales effortlessly across large, distributed teams.

At the helm is Binoy Joseph, a name synonymous with innovation in the Indian radio industry. With over two decades of experience, Binoy has helped shape the country’s FM radio landscape across two decades through stints at Radio Mirchi, BIG FM, Radio City, and Worldspace Satellite Radio. He led the launch of India’s first digital radio streams at Radio City and later founded Spooler Podcasts, a global

podcast consulting firm for enterprises. His expertise in audio storytelling, compliance messaging, and digital infrastructure is what powers My Office Radio’s cutting edge offering today.

In a world where inboxes are overflowing and attention spans are shorter than ever, My Office Radio offers a refreshing way for companies to connect with their teams. By tapping into the power of audio and passive listening, it enables communication that feels authentic, creative, and impactful. It’s a smarter, more human way to keep employees informed and engaged.

Elista Redefines Smart Entertainment with its New QLED Google TVs for the Connected Home Experience

Delhi, August 4, 2025: Elista, one of India’s fastest-growing consumer electronics and home appliance brands under the TeknoDome Group, has further strengthened its Smart TV portfolio with the launch of its new QLED Google TV range. Available in 55” (4K UHD), 43” (Full HD), and 32” (HD) screen sizes, the new lineup brings together immersive visuals, intuitive connectivity, and modern aesthetics, offering a premium experience at an affordable price point.

The launch of new QLED Google TVs reaffirms Elista’s position as a rising force in India’s hyper-competitive consumer durables market. As Smart TVs continue to drive category growth for the brand, Elista is doubling down on consumer-centric innovation to compete with established players and meet the evolving aspirations of modern Indian households.

Commenting on the launch, Mr. Pawan Kumar, CEO, Elista said, “Smart TVs have emerged as one of our top-performing product categories, and we’re focused on staying ahead by delivering meaningful innovation. Aligned with our new brand tagline – ‘built for U’, our new QLED Google TV lineup is designed to meet evolving consumer needs and their aspirations combined with cutting-edge tech and elegant design while keeping affordability at the core. In a market crowded with choices, we stand out by making global-quality entertainment truly accessible to Indian households, across metros and smaller cities alike.”

Smarter Inside: A Seamless Google TV Experience

At the core of Elista’s new QLED TVs is the Google TV interface, which consolidates content from various platforms into one personalized home screen. With built-in Google Assistant and Chromecast, users can enjoy hands-free control, voice-based search, smart home integration, and effortless screen mirroring from mobile devices. Preloaded apps like Netflix, Prime Video, Jio Hotstar, SonyLIV, and YouTube offer instant access to top entertainment, making the new Smart TVs a true connected multimedia hub.

Picture Perfect: Stunning QLED Display with HDR10 & Dolby Audio

Equipped with QLED display panels, the new Elista Smart TVs deliver richer colours, deeper contrasts, and more vibrant brightness levels, ensuring cinematic picture quality from any angle. The 55” model supports 4K UHD resolution and HDR10, while the 43” and 32” models offer crisp Full HD resolution respectively. Custom picture settings let users fine-tune colour, brightness, contrast, and sharpness. Select models come with a powerful 48W in-built soundbar, backed by Dolby Audio, providing a theatre-like sound experience to match the stunning visuals. The edge-to-edge display with a sleek bezel-less frame can enhance the décor of any living room or bedroom. Built using premium materials, the design balances aesthetics with durability.

Stay Connected: Dual-Band Wi-Fi, HDMI Ports & Built-in Chromecast

The new Elista Smart TVs support dual-band Wi-Fi (2.4GHz & 5GHz) for smoother, faster streaming and reduced buffering, ideal for high-definition content streaming. With 2x HDMI ports, users can connect consoles, set-top boxes, or additional sound systems with ease. Built-in Chromecast allows quick casting of videos, photos, and apps from smartphones or tablets, making multi-device integration seamless.

In just five years, Elista has made its mark in India’s tough consumer durables market. The brand stands out by offering innovative yet affordable products ranging from Smart TVs, washing machines to refrigerators and dishwashers, meeting the needs of both urban and rural households. With a strong offline and online presence Elista has built trust across India and internationally. It also recently forayed into Tanzania, extending its reach across UAE, Africa, CIS, and Asia regions.

To keep up with demand, Elista is ready with its manufacturing plant for smart TVs & monitors in Kadappa, Andhra Pradesh supporting its “Make in India and for the world” goal. By 2026, the company aims to hit ₹1,500 crore in revenue and ₹500 crore from India and the rest from global markets