Asian Paints introduces Tractor Emulsion Gruhashobha

Asian Paints introduces Tractor Emulsion Gruhashobha

Hyderabad, July 03, 2025 – Television serials have long been a part of daily life in Andhra Pradesh and Telangana, shaping cultural conversations and setting lifestyle trends. Recognising this deep emotional connection, Asian Paints has launched Tractor Emulsion Gruhashobha — a one-of-a-kind colour combination guide inspired by popular Telugu serials. For over 80 years, Asian Paints has helped generations of Indians create spaces they love. With Gruhashobha, the brand brings the colours of beloved on-screen homes into real ones. This unique guide is designed exclusively for the people of Andhra Pradesh and Telangana, merging entertainment with décor in a way that is both meaningful and relatable.

Tractor Emulsion Gruhashobha is a carefully curated guide, draws inspiration from the sets of the state’s most-watched Telugu TV serials and the admired women who lead them. Featuring popular characters from the Star Maa network like Deepa, Meena and Avani from Karthika Deepam 2, Gunde Ninda Gudi Gantalu, and Intinti Ramayanam, the guide brings to life trending colour palettes in a way that feels instantly relatable.

Together, these three prime-time serials on Star Maa and JioHotstar reach an audience of 55 million, covering 62% of the monthly reach, making them a powerful cultural touchpoint across the state. Featuring some of the most recognizable faces on Telugu television, these shows are not just entertainment, they are a part of daily life in millions of households. Like these beloved serial characters who are household names across Andhra Pradesh and Telangana, Asian Paints too has been a familiar and trusted name in homes for decades, bringing beauty, inspiration, and dependability to everyday life.

By turning familiar on-screen settings into real-world inspiration, Gruhashobha helps consumers visualise how these shades would look in their own homes. The guide showcases leading actors Premi Vishwanath, Amulya Gowda and Pallavi Ramisetty in character, set against recognisable spaces from their shows spanning living rooms, dining areas, bedrooms and staircases, making the colour selection more visual, relatable, and inspiring.

Speaking on the launch Mr. Amit Syngle, MD & CEO, Asian Paints Ltd. shared, “At Asian Paints, we understand that colour is both a deeply emotional and cultural choice. With Tractor Emulsion Gruhashobha, we’ve transformed that understanding into a truly local and meaningful offering. This shade guide gives consumers in Andhra Pradesh and Telangana a relatable tool to imagine their homes through the familiar lens of characters and settings they see every day. It makes colour selection more intuitive, personal, and inspiring — and reflects our ongoing effort to democratise décor through innovations rooted in culture.”

Asian Paints’ market-leading interior paint, Tractor Emulsion, is a smart and budget-friendly choice for modern households. Known for its anti-fade performance and a 4-year warranty it continues to be a trusted name in Andhra Pradesh and Telangana’s home décor landscape. With over 2000 shades and a range of finish options, Tractor Emulsion offers both variety and value. The Gruhashobha guide builds on this promise with 65 thoughtfully curated colour combinations, room-wise stencils, styling cues, and design insights giving consumers a comprehensive tool to visualise, plan, and bring their dream homes to life.

Andhra Pradesh and Telangana have always been key markets for Asian Paints, one that the brand has nurtured through a deep understanding of consumer preferences, region-specific initiatives, and design tools rooted in local culture. Gruhashobha reflects this connection, turning the familiar world of Telugu television into a meaningful and accessible guide for home décor. With Tractor Emulsion Gruhashobha, Asian Paints takes yet another category-defining step, reaffirming its leadership not just in paints, but in shaping how India imagines and creates its living spaces.

Speaking on the launch, actors Premi Vishwanath, Amulya Gowda and Pallavi Ramisetty shared their thoughts on the shade guide, “Gruhashobha is a beautiful and brilliant offering. Choosing the right colours for your home is often overwhelming, but seeing combinations brought to life through TV serials we watch every day makes the process simple and real. We can’t think of a better brand than Asian Paints to lead and guide this journey.”

For over eight decades, Asian Paints has been at the heart of India’s home transformation journey. With intuitive tools, expert guidance, and a deep understanding of regional preferences, the brand has helped generations of Indians explore the power of colour and design to express themselves through their spaces.

With Tractor Emulsion Gruhashobha, Asian Paints continues to shape not just homes, but the evolving aspirations of Indian consumers — one culturally relevant tool at a time.