Bhopal/New Delhi, June 24: The Burhanpur Kela (banana) has been granted the Geographical Indication (GI) tag, marking a significant milestone for the farmers of Burhanpur district in Madhya Pradesh and strengthening the identity of one of India’s key banana-producing regions.
The application for the GI tag was filed in January 2024 by Khaknar Krushi Vikas Farmer Producer Company Limited. Burhanpur is known for its high banana yield and is the only district in Madhya Pradesh with a dedicated banana mandi, making it a major hub for banana cultivation in the state.
The region is home to thousands of orchards, with bananas supplied across India and exported to international markets, particularly in North India and Gulf countries, where demand continues to grow steadily.
Officials said the GI recognition will give Burhanpur bananas a distinct identity in domestic and global markets, helping improve brand value, protect against imitation products and ensure better price realisation for farmers. It is also expected to open new export opportunities and strengthen the region’s agricultural economy.
The recognition has brought significant relief and pride to more than 18,000 banana farmers in the district, who have contributed to building the crop’s strong reputation over the years. At present, around 18,640 farmers are engaged in banana cultivation across approximately 26,120 hectares, producing nearly 18.28 lakh metric tonnes annually.
The development is also expected to encourage growth in agri-based industries and food processing units in the region, generating new employment opportunities for local communities.
Burhanpur already has a growing banana processing ecosystem, with over 55 units established under the Pradhan Mantri Micro Food Industry Development Scheme. These units produce a range of value-added products from bananas, further strengthening the supply chain and boosting rural entrepreneurship.
With the GI tag, Burhanpur banana is poised for wider recognition, stronger market positioning and improved economic prospects for farmers in the region.