Parineeti Chopra Reveals Her Secret to Soft Pink Lips – And It Is 100 Percent Microplastic Free

Parineeti Chopra Reveals Her Secret to Soft Pink Lips – And It Is 100 Percent Microplastic Free

In a refreshing new campaign that blends understated glamour with a strong message of conscious beauty, Parineeti Chopra lets us in on her latest obsession: the Strawberry Lip Balm by La Pink. Known for her unfiltered charm and effortless style, the actor and clean beauty advocate embodies the heart of La Pink’s newest chapter—one that’s rewriting the rules of modern skincare, one microplastic-free swipe at a time.

As the face of La Pink, India’s first beauty brand built entirely on 100% microplastic-free formulations, Parineeti has become more than just a brand ambassador; she’s the voice of a generation demanding better from beauty. And the campaign doesn’t just show us another celebrity endorsement. It gives us a glimpse into the kind of choices that define Parineeti’s personal beauty philosophy: mindful, minimal, and made to last.

“I love beauty that feels real,” Parineeti Chopra shares in a behind-the-scenes moment from the shoot. “The La Pink Strawberry Lip Balm is simple, clean, and gives me that natural, healthy flush I love—without any of the unnecessary stuff. It’s my little everyday luxury.”

La Pink’s founder, Nitin Jain, shares:

“We built La Pink with a clear vision: to offer high-performing, skin-friendly products that are completely free of microplastics. Seeing Parineeti embrace our Strawberry Lip Balm with such authenticity reaffirms our belief that clean beauty is not just a trend, it’s the future. Our goal has always been simple: purity without compromise.”

This campaign captures more than just a beauty product; it captures a quiet confidence. From its smooth texture to its natural tint, the La Pink Strawberry Lip Balm is being celebrated as a handbag essential that hydrates, repairs, and protects—while staying true to the brand’s unwavering promise of purity.

In an industry overflowing with synthetic claims, La Pink stands out by doing things differently. With Parineeti Chopra leading the campaign, the message is clear: the future of beauty is rooted in transparency, performance, and purpose.