June 23: Royaloak Furniture, India’s No. 1 furniture brand, has appointed Team Pumpkin as its integrated digital marketing partner to strengthen the brand’s digital presence and accelerate growth across online platforms. The partnership marks a strategic step for Royaloak as it continues to expand its reach among modern Indian consumers.
Founded in 2012, Royaloak is one of India’s furniture and home décor brands, offering a wide range of stylish and affordable furniture solutions for homes and offices. With a growing retail presence and a strong e-commerce focus, the brand is steadily building its footprint across the country.
As part of the mandate, Team Pumpkin will handle Royaloak’s social media marketing, website management, e-commerce operations, and performance marketing initiatives, while providing strategic digital support for influencer engagement activities. The collaboration aims to improve customer engagement, strengthen digital commerce experiences, and enhance the brand’s visibility across platforms.
Team Pumpkin, founded in 2012, is an integrated digital marketing agency known for delivering creative, influencer, and performance-driven campaigns for leading brands across lifestyle, retail, FMCG, and technology sectors. With a strong focus on content, culture, and measurable business impact, the agency specialises in building digital strategies that drive engagement, visibility, and growth.
Commenting on the partnership, Vijai Subramaniam, Founder and Chairman, Royaloak, said,
“As customer journeys increasingly move online, it becomes important for us to create stronger digital experiences that reflect our brand and connect with modern consumers. We look forward to this collaboration with Team Pumpkin.”
Swati Nathani, Co-Founder, Team Pumpkin, added,
“We are excited to partner with Royaloak and build impactful digital narratives supported by performance-led strategies and commerce-focused solutions.”
Vinod Khandelwal, Chief Growth Officer, Team Pumpkin, said,
“Royaloak’s strong market position presents significant opportunities for digital growth. We look forward to driving measurable business impact through integrated, performance-led digital strategies.”