30, Jun 2026
Devotees Gather at Alarnath Temple as Lord Jagannath Enters Anasara
Brahmagiri (Puri), June 30 (UDN): Thousands of devotees converged at the Alarnath Temple in Brahmagiri on Tuesday as the annual Anasara period of Lord Jagannath commenced following the Snana Purnima rituals at the Shree Jagannath Temple in Puri.
According to temple tradition, Lord Jagannath, Lord Balabhadra and Devi Subhadra remain in seclusion at the Anasara Ghara for a fortnight after the ceremonial Snana Purnima, as they are believed to undergo treatment following the elaborate ritual bath. During this period, devotees are unable to have darshan of the Holy Trinity at the Srimandir.
As per centuries-old belief, Lord Jagannath manifests as Lord Alarnath, an incarnation of Lord Vishnu, at the Alarnath Temple, located about 23 kilometres from Puri. Devotees consider darshan of Lord Alarnath during the Anasara period to be spiritually equivalent to having the blessings of Lord Jagannath.
The temple witnessed heavy footfall from the early hours of the day, with pilgrims standing in long queues to offer prayers. Temple authorities conducted the Mangala Alati in the pre-dawn hours before opening the shrine for public darshan. Elaborate arrangements, including crowd management, security and other essential facilities, were put in place to ensure the smooth conduct of the rituals and the convenience of devotees.
“We performed the Mangala Alati at 4 a.m., following which the temple was opened for public darshan. Necessary arrangements have been made for devotees,” a temple servitor said.
Expressing their devotion, several pilgrims said the opportunity to have darshan of Lord Alarnath during the Anasara period is considered highly auspicious and attracts devotees from across Odisha and other parts of the country despite long waiting hours.
The Alarnath Temple, a centuries-old monument built in the traditional Kalinga architectural style, houses a four-armed black stone idol of Lord Vishnu holding the conch, discus, mace and lotus, with Garuda depicted in a seated posture at the deity’s feet.
The Anasara period will continue until the Holy Trinity reappears before devotees during Nabajouban Darshan, ahead of the annual Rath Yatra.
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- By Neel Achary
30, Jun 2026
Six Fishermen Saved as Indian Coast Guard Battles Rough Seas in Rescue Near Mangaluru
Mangaluru, June 30: In a swift and courageous response at sea, the Indian Coast Guard successfully rescued six fishermen from the distressed fishing vessel IFB Manju Matha off the coast of Mangaluru on Monday evening.
The emergency unfolded when the Coast Guard Ship ICGS Sachet received a distress call at around 1600 hrs from a fishing vessel located approximately 33 nautical miles off the Suratkal coast. The crew reported severe flooding and damage to the hull caused by rough sea conditions, leaving them in a dangerous situation.
Acting immediately, the Coast Guard diverted its ship and navigated challenging seas to reach the distressed vessel within 90 minutes. The rescue operation was carried out in extremely difficult conditions, including high waves, strong winds, poor visibility, and fading daylight.
Despite these harsh conditions, the rescue team successfully evacuated all six fishermen safely. The operation reflects the bravery, dedication, and readiness of the Indian Coast Guard in safeguarding lives at sea, even in the most difficult circumstances.
30, Jun 2026
AD Ports Group and IRH Global Trading Sign MoU to Advance Bunkering and Alternative Marine Fuels at Khalifa Port
Abu Dhabi, UAE – 30 June 2026: AD Ports Group (ADX: ADPORTS), a leading global enabler of integrated trade, industry and logistics solutions; and IRH Global Trading Ltd. have signed a Memorandum of Understanding (MoU) to explore strategic cooperation in bunkering services and alternative marine fuels at Khalifa Port.
The MoU outlines potential collaboration across a range of areas, including the provision of bunkering services to vessels calling at Khalifa Port, the development of alternative fuel solutions such as Liquefied Natural Gas (LNG), biofuels, and methanol, and the exploration of opportunities related to fuel storage infrastructure, terminal facilities, and fuel sampling and testing capabilities.
Saif Al Mazrouei, CEO, Ports Cluster – AD Ports Group, said: “This collaboration reflects our commitment to forging strategic alliances that create long-term, sustainable value. By working alongside trusted partners such as IRH, we are enhancing our capabilities and supporting the development of future-ready infrastructure and services that reinforce the UAE’s position as a leading global trade and logistics hub, in line with the vision of our wise leadership.”
Ali Rashed Alrashdi, Group CEO – International Resources Holding, said: “This collaboration with AD Ports Group reflects IRH’s commitment to build strategic partnerships that drive real economic impact. As we continue to develop our global energy trading platform, bunkering and alternative marine fuels represent a high-potential area of growth. We see Khalifa Port as an ideal base from which to explore these opportunities, and we look forward to working closely with AD Ports Group to bring them to life.”
Through this collaboration, AD Ports Group and IRH Global Trading aim to further enhance Khalifa Port’s value proposition as a multi-purpose, deep-water port that supports efficient, sustainable, and future-oriented maritime operations.
IRH Global Trading is a strategic global commodities trading firm with interests across the mining and energy value chain and plans to build a diversified global minerals and energy trading platform, including Liquefied Natural Gas (LNG), Liquefied Petroleum Gas (LPG), crude oil, and petroleum products. The collaboration would explore leveraging IRH’s international trading capabilities alongside AD Ports Group’s world-class port infrastructure and trade ecosystem.
30, Jun 2026
ActiveMind Daily Invites Families Across India to Become Founding Families Pilot for Adults over 50
Bengaluru, June 30: ActiveMind Daily, a doctor-led movement for brain wellness through prevention and good ageing, invites families across India to be a part of its Founding Families Pilot. This is an early access scheme mainly for adults aged 50 years and over.
The pilot is designed to inspire modest, meaningful everyday activities to support memory, contemplation, creativity, discussion and cognitive engagement. This program has been produced by a group of doctors. The programme’s main aim is to foster lifelong brain-healthy practices among older persons. This means habits like creating family relationships through everyday contact.
The Founding Families Pilot allows participants to experience ActiveMind Daily before it is available to the general public. Participants are invited to contribute valuable feedback to help shape and develop the programming.
Pilot participants will receive:
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Complimentary participation in the Founding Families Pilot
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Early access before the public launch
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A special gift from the ActiveMind Daily team
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Dedicated support throughout the pilot
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An opportunity to help shape the programme through participant feedback
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Recognition as a Founding Family
The pilot is accessible for families with a parent, grandparent or loved one 50 years of age or older. Participation is limited, and the ActiveMind Daily staff will contact the selected applicants individually after registration.
How to Participate:
Families wishing to sign up for the Founding Families Pilot may visit the following:
https://activeminddaily.in/#
30, Jun 2026
Fintech Revenues Hit Dollar 650B Globally But Europe Is Still Leaving Money on the Table, Investor Says
Daiva Rakauskaitė, CFA, partner and fund manager of Aneli Capital
Vilnius, June 30: After several years of turbulence, the global fintech sector is entering a new growth phase. In Europe, however, fintech penetration remains below 3% even as consumers trust digital platforms more than legacy banks. According to an investor, the next phase of European fintech growth will depend on startups that can build regulatory capability early and use AI to compete with better-funded incumbents.
Last year, global fintech companies generated approximately $650 billion in revenues, representing a growth rate of about 21% year over year from 2024, according to a recent McKinsey report. Investment data by CB Insights shows that in Q1 of this year, fintech deal value was $12,1 billion, up 3,7% year on year, with the US capturing 47% of deals, while Europe accounted for around 21%.
According to Daiva Rakauskaitė, Managing Partner at a VC firm Aneli Capital, despite global growth, the European fintech market remains underutilized.
A McKinsey consumer survey across European countries shows that consumers trust fintech companies and digital banks more than traditional banks for the first time, and see fintechs as more innovative, more transparent on fees, and better value overall.
However, fintech financial services still represent only a fraction of the broader financial market. In Europe, the fintech sector has remained smaller, with 2.6% market penetration, compared to 3% in Asia and 8% in Latin America.
Rakauskaitė notes that European fintechs often lag behind due to fragmented national markets, stronger incumbent banks, lower access to capital, and regulation.
“In Europe, regulation often sets the pace of fintech expansion. For early-stage companies, compliance and licensing requirements can increase the cost and complexity of market entry, often favoring larger, better-capitalized players. At the same time, fintechs that invest in regulatory capabilities early can turn compliance into a competitive advantage, strengthening customer trust and increasing their attractiveness to investors,” Rakauskaitė says.
According to Rakauskaitė, the main driving force behind the new wave of European fintech winners will be those that can grow in a regulated environment and deploy AI to scale. Q1 investment data by PitchBook already shows that investors are backing AI-native startups at the earliest stages, where smaller teams are hitting growth benchmarks faster than ever before.
“Scaling a financial product used to require massive engineering, operations, and compliance teams from day one,” Rakauskaitė says. “Today, AI-native startups can automate significant parts of product development, operations and customer support, allowing them to reach product-market fit and validate distribution channels with substantially less capital and smaller teams. While regulated financial activities still require robust compliance and governance functions, AI is reducing the cost and time needed to build and scale fintech products”.
30, Jun 2026
Eplan Next26: Inspiring insights into the future of engineering
Around 1,500 attendees from 36 countries, renowned keynote speakers, fascinating panel discussions and interesting insights into the future of engineering, automation technology and the industry overall is the best way to describe the first Eplan Next conference, which took place in Munich’s Cavalluna Park on 20 and 21 May. Not only did Eplan Copilot and Eplan Smart Sourcing celebrate their premieres – attendees also got a sneak peek of the upcoming Eplan Platform 2027. High-profile speakers, experts from Eplan, users, decision-makers and Eplan business partners engaged in intensive discussions about the hottest topics for the engineering of the future during the two-day festival.
What changes are in store for electrical engineering in the coming years? Which next steps in automation will the industry be facing? How will artificial intelligence influence engineering? These and other questions were answered by internationally recognised experts in a variety of presentation formats at the Eplan Next26.
Eplan CEO Sebastian Seitz set the tone in his opening address: “We are giving you a taste of what’s to come. Here at Eplan Next, we need to discuss one of the greatest challenges facing our shared industry, namely the digitisation of our entire value creation process.” When presenting the new AI, which takes a different approach than many other industrial AI applications – in part due to its protecting of intellectual property – Seitz said: “Today we are launching out Eplan Copilot in the cloud environment.” He emphasised the importance of data security, the AI’s robust architecture, and the long-term goal of making workflows truly autonomous. “We need to contribute a great deal of knowledge and build the right skill sets into the AI, not just to automate processes, but also to autonomously control them. Our goal is to develop this technology so that it evolves from a copilot to a pilot.”
Insights into the industrial production of tomorrow
Attendees from around the globe were able to gain first-hand experience as to how leading industry innovators such as DMG MORI, Eaton and Siemens are preparing for the challenges of the future and which tools the special machine builders and control cabinet manufacturers already use today to succeed in the competitive landscape of tomorrow.
In his keynote, Siemens Digital Industries COO for Automation Business and CTO Rainer Brehm identified the shift from rule-based to goal-based automation as the next step. For instance, this can be achieved with an end-to-end, AI-based Advanced Machine Engineering, which Siemens is developing in close cooperation with Eplan.
In his keynote, DMG MORI Group President and CEO Dr.-Ing. Masahiko Mori introduced DMG MORI’s “Machining Transformation” initiative, and also referred to its collaboration with Eplan toward realizing a digital twin in the field of control cabinet design.
Eaton Operations Director Power Distribution Systems China Andy Lee offered attendees fascinating insights into a showcase factory for extensively automated control cabinet manufacturing in Changzhou, China. There, too, the Eplan Platform is being used as the backbone for electrical engineering and humanoid robots are auditing the connected wires.
Future Lab: Experiencing the future live, in person
The Future Lab featured groundbreaking new developments as well as a range of future technologies – for instance an auto panel design tool that generates a basic mounting panel design direct from an initial bill of materials. Using this as the foundation, a suitable housing can be selected and a reliable cost estimate produced with minimal effort, even during the bidding phase. Another highlight was a software supported production workstation that enables even less-experienced employees to build control cabinets to a very high quality standard – reliably, transparently and in compliance with all individual customer requirements. Topics including the Siemens Teamcenter integration and advanced machine engineering were also presented at the Future Lab – creating a direct link between mechanical engineering, product data management (PDM) and electrical control technology (CAE/TIA).
Looking back and gazing ahead: The Eplan Platform 2027 & Smart Sourcing
Eplan used the event for an exclusive preview of the new Eplan Platform 2027, the development of which has incorporated around 500 customer requirements. It’s been designed to further accelerate electrical engineering projects across three process stages: preplanning, electrical engineering and control cabinet engineering. In terms of component procurement, Eplan Smart Sourcing also offers a new and highly automated solution that celebrated its German premiere at the Eplan Next26. One practical benefit is that the tool makes it clear during the design phase where and how quickly the required parts can be sourced. In various Master Classes, users were able to explore the software’s new features and topics including control cabinet design, efficient machine cabling, and digital product structuring.
Eplan Copilot made its debut in the cloud, bringing AI to engineering, and was presented live on the main stage.
Conclusion: A successful start that is to be continued
Eplan CEO Sebastian Seitz said in conclusion: “The future lies in cooperation and collaboration – this is the only way we can master the challenges of the future. The technologies are available. The crucial question is how we can consistently integrate these opportunities into our processes
Eplan Software & Service
EPLAN provides software and service solutions in the fields of electrical, automation and mechatronic engineering. The company develops one of the world’s leading design software solutions for machine and panel builders. EPLAN is also the ideal partner to streamline challenging engineering processes.
Both standardised as well as customised interfaces to ERP and PLM/PDM systems ensure data consistency along the whole value chain. Working with EPLAN means boundless communication across all engineering disciplines. No matter whether small or large enterprises: Customers can apply their expertise more efficiently. Worldwide, EPLAN supports 61,000 customers. EPLAN wants to grow further with customers and partners and pushes integration and automation in engineering forward. Within the EPLAN Partner Network, open interfaces and seamless integrations are realised together with partners. „Efficient engineering“ is the focus.
EPLAN was founded in 1984 and is part of the owner-operated Friedhelm Loh Group. The Friedhelm Loh Group operates worldwide with 12 production sites and 94 international subsidiaries. The entire group employs 11.600 people and generated revenues of around €2,6 billion in 2019. For the 13th time in succession, the family business has won the accolade “Top German Employer” in 2021. In addition, Friedhelm Loh Group was recognized as “Top vocational trainer” according to a study of Deutschland Test and Focus Money.
30, Jun 2026
LTM to Deliver Sovereign Cloud and AI in Europe through Strategic Partnership with OVHcloud
Chandigarh June 29: OVHcloud, a global cloud player and the European Cloud leader, and LTM, the Business Creativity partner to the world’s largest enterprises, today announced a strategic partnership allowing LTM to deploy sovereign AI solutions in Europe. Aimed at enabling organisations to achieve technological sovereignty for critical workloads, the deployment will also accelerate sustainable AI adoption. Through OVHcloud’s open, trusted cloud, extensive presence and AI infrastructure in Europe, LTM will target new markets, further pushing their sovereign AI ambitions in the region.
As enterprises across industries require cloud environments that are secure, scalable, open, compliant with regulations and support high-performance computing and data-intensive AI workloads, the OVHcloud–LTM partnership will address these challenges through standardised industry blueprints without compromising sovereignty, innovation or speed. This partnership integrates OVHcloud’s trusted sovereign cloud infrastructure designed for data control, regulatory compliance and sustainability with LTM’s deep industry expertise and AI‑powered transformation capabilities.
OVHcloud and LTM will collaboratively focus on highly regulated and data‑sensitive sectors such as banking, financial services, insurance, healthcare, public sector, manufacturing and telecoms, enabling industrialised, sovereign‑ready cloud architectures tailored to industry‑specific requirements. Together, OVHcloud and LTM will enable enterprises to modernise their cloud environments with faster AI adoption while maintaining full control over data, costs and technology choices.
Leveraging LTM BlueVerse, the AI‑native ecosystem, LTM will also enable enterprises to build and scale intelligent, agent‑driven solutions that are industry‑ready and secure by design. Additionally, LTM will deliver end‑to‑end consulting, migration, modernisation and AI engineering services to support adoption of OVHcloud’s portfolio including sovereign AI Cloud, hosted private cloud, Public Cloud and high‑performance bare‑metal infrastructure.
“Enterprises today are looking beyond cloud adoption; they are demanding sovereignty, transparency and performance at scale,” said Terry Maiolo, Vice President-General Manager Asia Pacific, OVHcloud. “By partnering with LTM, we are combining our sovereign cloud infrastructure with deep transformation and AI expertise to help organisations build trusted, future‑ready digital foundations.”
“This partnership reinforces LTM’s commitment to helping enterprises become AI‑native while remaining compliant, resilient and in control,” said Krishnan Iyer, Chief Growth Officer, LTM. “Together with OVHcloud, we are delivering an open‑core model that helps organisations on their journey toward technology sovereignty, enabling them to scale AI responsibly and cost‑effectively while meeting all regional regulatory requirements.”
As an Elite Partner of the OVHcloud Partner Network, LTM will help businesses adopt sovereign AI by building their services through OVHcloud’s Infrastructure-as-a-Service solutions, with a particular focus in European markets. By combining OVHcloud’s open and sustainable cloud platforms with LTM’s industry-aligned AI and cloud transformation capabilities, the alliance provides enterprises with a clear path to adopt next‑generation cloud and AI solutions built on trust, openness and long‑term value.
30, Jun 2026
Simplify Genomics and SimonMed Announce Collaboration to Advance Preventive Healthcare Through Integrated Genomics and Imaging
Combining whole genome interpretation with large-scale whole-body MRI to enable a more comprehensive view of human health
San Diego, CA — June 30, 2026 — Simplify Genomics today announced a collaboration with SimonMed aimed at advancing a more integrated approach to preventive healthcare. By combining SimonMed’s national scale in whole-body MRI with Simplify’s Whole Genome Interpretation and Reporting Platform, the collaboration seeks to provide a more complete picture of human health— helping identify risk earlier, personalize care pathways, and support more proactive health decisions. Across both imaging and genomics, there is growing evidence that early indicators associated with disease may be identified well before they surface in traditional care pathways. Together, these modalities offer complementary perspectives: genomics can provide insight into underlying disease risk, while imaging can help identify existing structural or physiological changes.
Simplify Genomics has spent years developing and refining its clinical reporting platform as a CAP/CLIA-certified laboratory and has processed in excess of 50,000 whole genomes to date. The platform includes thousands of disease associations and a broad set of pharmacogenomic insights, designed to support clinical interpretation and integration within real-world care settings.
Paired with SimonMed’s leadership in accessible, AI-enhanced imaging at national scale—including a network of more than 175 imaging centers across the United States —the collaboration creates an opportunity to explore patterns and connections that may not be visible through any single modality alone, supporting earlier insight and helping to inform clinical decision-making.
“This collaboration reflects a shared vision for the future of healthcare—one that is more proactive, data-driven, and personalized,” said Travis Lacey, CEO of Simplify Genomics.
“We believe the future of healthcare lies in making advanced preventive insights more accessible and actionable,” said John Simon, CEO of SimonMed. “By combining imaging and genomics, we have an opportunity to help patients and providers better understand health risk earlier and with greater clarity.” The collaboration is progressing rapidly, with additional updates expected in the near future.
30, Jun 2026
Nagaland University Scholar Represents India at UN Indigenous Youth Conference in Nepal
Scholar speaks on youth realities in international meet, strengthening indigenous network
LUMAMI, NAGALAND, June 30: Nagaland University research scholar Repakaba Tzudir from the Department of Sociology, Lumami has represented the university at the United Nations World Indigenous Youth Conference 2026 held in Kathmandu, Nepal.
The conference was co-organized by the Youth Federation of Indigenous Nationalities (YFIN), Nepal and the National Youth Council (NYC), Nepal under the theme, “Our Roots, Our Rights, Our Leadership: Collective Indigenous Movement for Self-Determination” bringing together nearly 150 Indigenous youth leaders, activists, academics and community representatives from across Asia.
Tzudir attended the conference as an International Delegate and Indigenous Scholar along with fellow participants from Bangladesh, Myanmar, Nepal and various parts of India. He was also a Panel speaker at the session “Indigenous Youth Movement in Asia”, where he shared his views on the realities faced by Naga youth, especially the challenges of unemployment and how immediate socio-economic concerns often overshadow broader Indigenous issues and aspirations.
Reflecting on the experience, Tzudir said, “The most memorable part of the conference was realising how deeply connected our experiences are, despite coming from different countries and cultures. Although each community has its own history and context, many of us spoke about similar concerns, protecting our identity, safeguarding our lands and cultures, and creating opportunities for young people.”He highlighted one conversation that left a lasting impression on him centred on how Indigenous youth are balancing the preservation of their traditions while adapting to a rapidly changing world. “It reminded me that our struggles are not isolated and that there is great strength in building solidarity and learning from one another across borders,” he said.According to Tzudir, a common challenge addressed during the conference was the tension between preserving Indigenous identity and responding to pressing economic realities.”Issues such as unemployment, migration, limited educational and livelihood opportunities, and the gradual loss of Indigenous languages and traditional knowledge were repeatedly discussed. In Nagaland, unemployment often becomes the immediate concern for many young people, making it difficult to actively engage with broader Indigenous issues and rights,” he added.At the same time, he said he was encouraged by the efforts of Indigenous youth organisations across Asia in creating spaces for leadership, advocacy, cultural revitalisation, and community participation. “One important lesson Nagaland can take from these experiences is that economic development and Indigenous identity should not be viewed as competing priorities. Young people need opportunities to build sustainable livelihoods while remaining connected to their communities, cultures, and values,” he said.He further added that by investing in youth leadership, strengthening community-based initiatives, and fostering regional collaborations will continue to shape the collective future of Indigenous voices.
The experience helped strengthen networks among Indigenous youth and deepened understanding of shared challenges across countries, reinforcing the scholar’s commitment to research, advocacy, and community engagement for Indigenous peoples.
The 2-day conference held on13th-14thJune, 2026 has offered a space for dialogue and exchange between Indigenous youth leaders, scholars, activists and community representatives from across Asia, building networks of solidarity and deepening understanding of Indigenous movements in the region. Participation in the conference was supported by the Indigenous Peoples of Asia Solidarity Fund (IPAS Fund) and the Youth Federation of Indigenous Nationalities (YFIN), Nepal, which provided travel and hospitality support.
30, Jun 2026
Brands are spending three trillion dollars to be forgotten, neuroscience research finds
Singapore-based brand experience agency Rebel & Soul publishes The Three Trillion Dollar Question, a whitepaper presenting the findings of a six-month memorability study across 81 participants and 24 branded adverts.
SINGAPORE, 30 June – Rebel & Soul today publishes The Three Trillion Dollar Question, a whitepaper drawing on a six-month neuroscience study to examine why most brand experiences fail to convert into long-term consumer memory.
The marketing industry evaluates brand experience through engagement metrics: impressions, reach, dwell time, and social mentions. None of those measures determines whether a brand will surface in a consumer’s mind at a future moment of purchase.
Screen-based attention has fallen by 68% since 2004, from an average of two and a half minutes to 47 seconds in 2025, yet the dominant industry response has been to optimise for capturing more of that shrinking attention window, rather than examining whether attention is converting into memory at all.
The cost of that gap is the subject of the report. Globally, brands invest approximately one trillion dollars a year in advertising. Over a typical three-year strategic horizon, that represents three trillion dollars in collective brand-building investment. A significant proportion of that figure, the whitepaper argues, is lost to memory decay before it can influence purchasing behaviour, not because the creative failed in the room, but because most brand experiences are not designed with memory encoding in mind.
“The industry has spent years debating whether brand experience works at all. The more useful question is why some campaigns stick in memory for six months while others vanish in four weeks, and whether that’s something designers can actually shape,” says Kristy Castleton, founder, Rebel & Soul.
The study tracked 24 branded adverts across 81 participants at five intervals – immediately after viewing, then at one week, one month, three months and six months – measuring how recall curves diverge over time and what design factors predict durability. Content was scored against the INVOLVE framework, seven neuroscience-based principles for memory-encoded experience design, before testing began. High-scoring content was up to 52% more memorable at six months than content that scored below the memorability threshold. The curves produced by each tier never crossed: at every measurement interval, content that scored higher was remembered by more people, and the gap widened over time rather than closing.
One of the study’s most striking findings challenges how the industry measures experience.
Participants were monitored for brain activity via EEG, galvanic skin response, eye tracking and facial expressions during the initial lab session, signals commonly used to assess whether creative is working in the moment. But those signals did not predict which brands would still be recalled six months later.
The INVOLVE score, based on the creative’s design properties collected before participant data were collected, showed a consistent positive association with recall across all measurement intervals.
“Attention in the moment and memory over time are different outcomes, and the study shows they can diverge significantly. What the brain responds to during an experience is not the same as what it keeps. The design of the experience, rather than the intensity of the response it generates, is a better guide to long-term recall,” adds Castleton.
The whitepaper details seven neuroscience-based principles, each addressing a different aspect of how the brain decides what to encode and what to discard. They span the role of curiosity in priming neurochemical readiness for memory formation; the attention effects of novelty and broken patterns; the retrieval advantages of vivid, sensory-rich design; the encoding risks of cognitive overload and how structured information delivery avoids them; the memory effects of physical movement and embodied attention; the value of multi-sensory variety in creating multiple retrieval pathways for the same experience; and the weight that emotional peaks carry in what survives in memory weeks and months later.
Each principle corresponds to a documented mechanism in neuroscience and can be scored against the INVOLVE framework before an experience goes live. The full report sets out the scientific basis for each, alongside evidence from the six-month study and case studies from client work across Asia-Pacific.
