7, May 2024
Bangle Festival 2024: 200 New Designs by Senco Gold & Diamonds for Akshay Tritiya
Leading jewellery retailer having over 80 years of legacy and with 158+ stores across India, Senco Gold & Diamonds is India’s 2nd most trusted brand in the category of jewellery at TRA’s Brand Trust Report 2024 for the 4th consecutive year, has announced the launch of its new Bangle Festival and offers to mark the auspicious occasion of Akshaya Tritiya, the festival that is celebrated with great devotion across West Bengal & India respectively and is an auspicious time to buy gold and invest in other precious metals to bring home, good luck & prosperity.
Senco Gold & Diamonds is giving discounts to its esteemed customers from April 8th, 2024 – May 12th, 2024, of upto 60% in making charges on Diamond Jewellery & Polki Jewellery and upto 5% discount on Diamond Value pan India. The Brand is also giving upto 25% discount on making charges and competitive gold rate offers.
As a part of this offer, customers can choose from exclusive jewellery of more than 2000 + designs, and new products in everyday wear starting from Rs 15000-Rs 2,00,000, specially crafted by Senco Gold & Diamonds’ skilled karigars to celebrate Bangle Festival; designs starting from as low as Rs. 8,000 matching every budget. For more details of discounts please visit us at https://sencogoldanddiamonds.com/ . With its vast collection of artistic bangles and bracelets, Senco Gold & Diamonds takes pride in celebrating the hands that create good fortune through their intricate karigari, adding an extra touch of prosperity to those who adorn them.
Mr. Suvankar Sen (MD & CEO, Senco Gold & Diamonds) said, ‘The fall in gold price by Rs 150 per gram from the high 6-7days back has brought about renewed interest amongst consumers before Akshay Tritiya. It’s an auspicious occasion to buy Gold & Indian Consumers will want to continue the tradition and bring in prosperity and abundance by buying gold irrespective of the increased prices. The banking crisis in USA, geopolitical tension and fed rates will keep everyone on the tenterhooks and price will continue to look on upside due to uncertainties. We introduced a price guarantee scheme for six months under the Marigold scheme, which the industry offers only up to one month until Akshay Tritiya, where a customer books gold and gets immunity from price rise. We are giving the customers Flexi Gold Offer, where customer will get the price on the day when they gave money for booking the gold jewellery and if prices fall, they get to buy more gold at then prevailing price’.
Ms. Joita Sen, (Director & Head of Marketing & Design, Senco Gold & Diamonds)said, ” We are happy to launch Bangle Festival for our esteemed customers and to mark the occasion, we have also
launched our new campaign # Heirlooms of Legacy-Celebration of Modernity, which is an expression of love, towards yourself or a beloved, transcending every stage of life, and cherished for generations. There’s perhaps no heirloom precious as love. Like the love of a grandmother as she slides a tiny gold bangle onto her grandchild’s wrist. Or that of a mother saving her favourite kada for her daughter’s wedding. It’s visible in the modern, dainty bracelet that a father picks as his daughter’s graduation gift. Or even the simple yet aesthetic bangle you buy for yourself with your first salary. Senco Gold & Diamonds celebrates this circle of life and legacy of love with our Bangle Festival, where our exquisite craftsmanship meets modern design sensibilities which makes these heirlooms truly timeless!’.
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- By Rabindra
7, May 2024
Arthat Studio’s sets up its latest sculpture at ONGC’s IPSHEM campus
Mumbai, 07th May 2024: Arthat Studio, an artist collective and experiential agency, known for anamorphic art installations and for the practice of anamorphosis in India has completed its most recent work at ONGC IPSHEM Campus in Goa.
The sculptures are created from scrap metal sourced from ONGC’s operations, inspired by the theme of Samudra Manthan (Churning of the Ocean), stand as powerful symbols of the company’s ethos and services. Each sculpture intricately captures the essence of the mythological tale, depicting celestial beings and demons engaged in the cosmic endeavour to extract the elixir of life – oil.
Meticulously crafted by skilled artisans, showcase the fusion of creativity and sustainability, as they repurpose industrial waste into stunning works of art. Just as the Devas and Asuras worked in harmony to churn the ocean, ONGC harnesses cutting-edge technology and expertise to extract oil responsibly, ensuring the vitality of communities and industries.
Speaking on its latest work, Co-Founders of Arthat Studio – Jitendra Patel, Ashok Namdev and Deval Vala commented, “We are immensely grateful to ONGC for providing us with this opportunity and allowing us to create these unique sculptures. The creative freedom which they provide helps us explore the possibilities with their scrap.”
“Creating sculptures from scrap metal was quite a challenge considering the timeline we had. But pre-planning and client support motivated us to achieve the desired output within the deadline. To make all the sculptures of the Samudra Manthan theme, we took overall 95 days and a team of 25 artisans and 120 fabricators”, said Hiren Masharu, Chief Operation Officer at Arthat Studio.
Dr. Debasish Mukherjee, Chief Corporate Communications, ONGC said, “These sculptures serve as visual abstractions of ONGC’s commitment to People and the Planet. Visitors here can catch a glimpse of ONGC’s integral role as an energy anchor of India. The Samudra Manthan-themed sculptures crafted from ONGC-used scrap, brings alive ONGC’s dedication to sustainable practices while seeking national energy independence. In a way, this makes the organic connect between rich Indian mythology and modern-day energy delivery quite relevant.”
7, May 2024
The Poona Club Squash Open and PSA Challenger Tour Men’s and Women’s Championship Set to Kick Off on May 8th
Pune, India – May 07, 2024 – The Poona Club Ltd is thrilled to announce the commencement of the highly anticipated The Poona Club Squash Open and PSA Challenger Tour Men’s and Women’s Championship, scheduled to take place from May 8th to May 12th at the prestigious Poona Club. The event will take place across ten squash courts located at five renowned venues in Pune – The Poona Club Squash Court, RSI Squash Court, The Westin Pune Koregaon Park, The Residency Club, and Ath Elite Sports Club.
Organized in collaboration with the Squash Rackets Federation of India (SRFI), this 4-star championship aims to promote and foster the growth of squash in India while providing a platform for both emerging talent and seasoned professionals to showcase their skills on the court. This year’s championship has witnessed a groundbreaking registration, with an impressive total of 700 participants from across the region.
Mr Sunil Handa, President of The Poona Club Ltd, expressed his excitement for the upcoming championship, stating, “The Poona Club Squash Open is a testament to our commitment to promoting diverse sporting opportunities for our members and the wider community. We are delighted to host this prestigious event and look forward to witnessing intense competition and camaraderie amongst players.”
Mr Gaurav Gadhoke, Vice President and Chairman said “Building on the success of previous sporting initiatives, the Squash Championship promises to deliver an electrifying display of athleticism and sportsmanship.” To encourage the participants and building on the sportsmanship spirit The Poona Club will be providing all the players with hampers including tournament t-shirts, water bottles etc.”
The championship will feature competitive categories for both men and women, with players vying for top honours and valuable ranking points on the Professional Squash Association (PSA) Challenger Tour. Spectators can expect thrilling matches as players battle it out for supremacy on the squash court. Squash enthusiasts all over the world can view all the matches live on the SRFI Youtube channel.
Mr Bhavook Tripathi, CEO & Founder of Brahm and the main sponsor for the event added, “Being a wellness brand, supporting a tournament like The Poona Club Squash Open and PSA Challenger Tour gives us an opportunity to showcase our commitment well-being & lifestyle.”
The event has also been generously supported by other brands such as Garware, Atur India and Elica India as well.
As a pioneer in offering a wide range of sporting leagues, including cricket, swimming, snooker, football, and racquet sports, The Poona Club continues to be a hub for sports enthusiasts seeking quality recreation and competitive opportunities.
7, May 2024
Micron Foundation and United Way of Hyderabad Collaborate for URAM Scholarships
Bengaluru, India, May 7, 2024: The Micron Foundation has partnered with the United Way of Hyderabad (UWH) to provide scholarships to 60 of the brightest students from India’s leading engineering institutions, offering them a path towards academic excellence and a brighter future. These scholarships, which will be awarded as part of the University Research Alliance Micron (URAM) initiative, help ensure that each student has an opportunity to unlock their potential, pursue their chosen fields of study, and embark on a fulfilling career journey.
The scholarships are specifically tailored to support students in their B.Tech (Bachelor of Technology) third semester and M.Tech (Master of Technology) first year, in the fields of Computer Science Engineering, Electronics & Electrical Engineering, and Electronics & Computer Engineering. Among the 60 recipients,16 are women, and 10 are part of the Persons with Disabilities (PwD) category, reflecting Micron’s dedication to inclusivity and the breadth of talent nurtured by the scholarship program.
These students represent some of India’s leading institutions including IIT Delhi, IIIT Bangalore, IIT Gandhinagar, IIIT Hyderabad, BITS Pilani, National Institute of Technology Karnataka, Surathkal, Indira Gandhi Delhi Technical University for Women (IGDTUW), NIT Trichy, and the JNTUH College of Engineering.
The selection process included an extensive on-campus activation and nationwide college campaigns with 2,677 applications from 494 institutes across the nation. Following a meticulous review process conducted by UWH, based on predefined selection criteria along with a comprehensive technical assessment, 60 exceptional candidates emerged as recipients of the scholarship, each demonstrating outstanding merit and promise in their respective fields of study. With a value of up to ₹80,000 per student, the scholarships aim to alleviate deserving students from financial burden, empowering them to pursue their academic aspirations with renewed vigor.
“The Micron Foundation is committed to supporting students in their pursuit of in-demand careers that provide the opportunity to enrich their lives,” said April Arnzen, Micron executive vice president, chief people officer and president of the Micron Foundation. “We believe that access to higher education, delivered through initiatives like the URAM Scholarship Program, and working with partners like UWH, will prepare them for future technology careers while creating a lasting impact on communities throughout India.”
“Our URAM scholarships underscore our focus on promoting diversity and fostering excellence in education,” said Anand Ramamoorthy, vice president and managing director, Micron India. “With the wealth of talent within India, these students will be at the vanguard of India’s rise as a semiconductor powerhouse in line with the dynamic evolution of the technology industry.”
According to Rekha Srinivasan, CEO, United Way of Hyderabad, “We are pleased to be working with the Micron Foundation to empower deserving students through this URAM scholarship initiative. These scholarships ensure that every student has equitable access to opportunities to unlock their potential, pursue their chosen courses, and forge a career they cherish. Through the scholarship program, we aim to create a fair platform for all students.”
URAM is an integrated framework to build stronger partnerships with Indian universities, focusing on fostering research, innovation, and collaboration, with some of the best minds in the country. At its core, the alliance brings together academic institutions and key faculty experts, advanced research labs, student communities, industry associations, startups and government agencies to further research, education, and innovation in memory design.
7, May 2024
Shriram Bharatiya Kala Kendra’s Kendra Dance Festival Showcases ‘PARIKRAMA’, ‘KARNA’, and ‘MEERA
As one of the foremost institutions in India dedicated to preserving and promoting the country’s rich cultural heritage, Shriram Bharatiya Kala Kendra commands immense respect from cultural enthusiasts. Under the exemplary leadership of Padmashri Smt. Shobha Deepak Singh (Vice Chairperson – Shriram Bharatiya Kala Kendra), from the esteemed Shriram family, the Kendra epitomizes a mantra of responsibility towards nurturing and propagating our legacy of Performing Arts.
Experience the grandeur of Indian dance dramas – PARIKRAMA, KARNA and MEERA – and witness the fervour of the characters of Indian history and mythology at the ‘Kendra Dance Festival’, presented by the renowned Shriram Bharatiya Kala Kendra. Embark on a captivating journey through the world of dance as talented performers showcased their artistry on May 3rd, 4th and 5th, 2024. The venue for this spectacular event was the Kamani Auditorium, Copernicus Marg, New Delhi.
The choreography for all three performances is done by Shashidharan Nair, while Padmashri Shobha Deepak Singh oversaw each production serving as both producer and director, ensuring a seamless and captivating artistic experience.
In the words of Padmashri Smt. Shobha Deepak Singh, “The Kendra Dance Festival’s productions are not just performances; they are reflections of our cultural essence and timeless wisdom. In a world where ‘fusion’ often leads to confusion, our commitment to preserving the purity and authenticity of Indian dance tradition shines through. Through PARIKRAMA, KARNA and MEERA, we immersed into the depths of human existence, exploring themes of spirituality, destiny, and the eternal cycle of life and death. These productions retain their original themes while offering profound relevance to today’s society, where violence and discrimination continue to plague our world. On this journey of enlightenment and artistic expression, we celebrate the timeless beauty of Indian culture at the Kendra Dance Festival 2024.”
Artist Shivam Sahni was the principal performer as Atma in PARIKRAMA said, “My character in this production is very challenging as my previous production was as Young Krishna with Shriram Bharatiya Kala Kendra very easily identifiable. However, for the character of Atma in Parikrama, I portray a non being which itself is very difficult to convey both in terms of Concept and the specific movement vocabulary.”
Tullu Murmu is the principal performer as KARNA said, “My most challenging feat was combining and expressing the historical narrative of Karna himself from rigorous dance and intense, subtle emotions. My feelings whilst communicating with my stage mother Kunti as to ‘why did she leave me and why does she want me back now’ was another intense scene in my role as Karna.”
Artist Molina Singh (MEERA) said, “This was my 28th year of playing the character of Meera. It is also my longest inning to play a character. Through Meera, I learned the value of integrity, to be fearless and condemn the wrong doing against the weak, to be graceful yet fearless in speaking your mind. Extremely thankful to Shriram Bharatiya kala Kendra and Padmashri Shobha Deepak Singh for trusting in my ability to pull this long innings of playing Meera.”
7, May 2024
Drone Destination and IFFCO Sign MOA for India’s Largest Drone-Spray Services Project
New Delhi, India – May 07, 2024 – Drone Destination India’s leading Drone-as-a-Service provider and the largest DGCA certified Drone Pilot Training company, today announced the signing of an MOA with IFFCO to collaborate for drone spray over an area of upto 30 lakh acres.
As part of the MoA, Drone Destination will undertake drone spray in 12 states across the country. These states include Andhra Pradesh, Bihar, Gujarat, Haryana, Karnataka, Madhya Pradesh, Maharashtra, Punjab, Rajasthan, Telangana, Uttar Pradesh, Uttrakhand. The drones will be spraying IFFCO Nano Urea, Nano DAP, Sagarika, IFFCO MC Agro-Chemicals and other IFFCO & IFFCO JV’s Agri-Products, with the aim of enhancing agricultural productivity and efficiency. Other benefits under the MOA include opportunities for sale of IFFCO agri-inputs/products for drone spray.
Commenting on the business win, Mr Alok Sharma, Chairman, Drone Destination,n said – “We are elated to partner with the world’s top cooperative IFFCO for transforming Indian agriculture. Drones have a wide range of applications and their influence on agriculture, which is basic to human survival is revolutionary. Drones will bring efficiency, scalability, cost competitiveness, and speed to agricultural practices in India, enabling the sector to increase its contribution to GDP. As a leading player, spearheading the adoption of drones across multiple sectors, this is an important milestone for us in the journey towards drone adoption in the country.”
Chirag Sharma, MD & CEO Drone Destination added – “We thank IFFCO for choosing us and showing faith in our capabilities for implementing large-scale drone projects. This mandate will surely cement our position in the industry as the go-to company for executing large-scale drone projects in the country.”
7, May 2024
UYC Global Online Slogan Writing Contest for International Day of Yoga 2024
Udaan Youth Club (UYC) is a youth-led organization committed to utilizing ICT tools and internet media for social impact. Through online campaigns, Udaan has engaged over one lakh individuals in social awareness initiatives, focusing on topics like lifestyle for the environment and Sustainable Development Goals, contributing to Viksit Bharat India @2047. The organization is currently led by eminent Indian Social Worker SR Aman Kumar from Baghpat, serving as its president.
Udaan is inviting submissions for the UYC Global Online Slogan Writing Contest on International Day of Yoga 2024. People from all corners of the world are invited to participate and contribute to spreading awareness about the importance of Yoga with their creative slogans. These slogans will be published on the official website and social media pages of Udaan.
Craft a powerful and inspiring slogan on the given themes:
Yoga for Women Empowerment
Yoga – The Art and Science of Living
Yoga for Global Unity and Oneness
Yoga for a Healthier Planet
Yoga for Peace and Joy
Your slogan may connect with one or more themes, or it can be totally original as well. Showcase your talent and contribute to the global celebration of inner peace, harmony, and well-being!
Benefits:
All original slogans will be prominently featured on Udaan’s official social media pages and website.
Every participant will receive a personalized participation certificate as a token of appreciation.
Winners will receive an exclusive certificate of merit personally signed by President SR Aman Kumar.
The winning slogans will be showcased in a special Yoga Day video message, where winners will have the opportunity to speak out their slogans.
Eligibility:
This contest is open to everyone, regardless of age, gender, nationality, or other personal attributes.
Slogans can be submitted in either Hindi or English.
All slogans must be original works and free of plagiarism.
Each shortlisted slogan will be published on Udaan’s social media pages within 24 hours of submission.
Winners will be announced based on the engagement their published slogan receives on social media and other given judging criteria.
How to Enter:
Visit the submission link and submit your original slogan along with other required details.
Judging Criteria:
Creativity and Originality
Clarity and Impact of the Message
Engagement on published post
Important Dates:
Entries open: May 5th, 2024
Entries submission deadline: June 18th, 2024
Announcement of winners: June 20th, 2024
Launch of winners’ Yoga Day video message: June 21st, 2024
7, May 2024
Honeywell Report: ‘Silent Residency’ Escalates Cyber Threats for Industrial Facilities
Mumbai, May 07, 2024 — Honeywell (NASDAQ: HON) today released its 2024 USB Threat Report, which provides new insight into how “silent residency” is an increasing cyber threat for industrial and critical infrastructure facilities. In the report, Honeywell highlighted the growing risk of “living off the land” (“LotL”) attacks in which adversaries use USB devices to gain access to industrial control systems in order to hide and observe operations before launching attacks that evade detection and manipulate the target systems.
“Targeted cyber-physical attacks are more than zero-day exploits that take advantage of an unknown or unaddressed vulnerability. Instead, they are now also about silent residency – using LotL attacks to wait until there is an opportune moment to turn a system against itself,” said Micheal Ruiz, vice president of OT cybersecurity for Honeywell.
Now in its sixth year, the report underscores the severe risk USB-borne malware poses to industrial and critical infrastructure facilities. Key findings in the report indicate that adversaries now have a strong understanding of industrial environments and how they operate. According to the report, most of the malware detected on USB devices by Honeywell’s Secure Media Exchange could cause loss of view or loss of control of an industrial process, a potentially catastrophic scenario for operators.
“As digital transformation and automation accelerate, so does the exposure to sophisticated and malicious cyberattacks that can have devastating consequences in terms of reputation, safety and continuity,” said Ruiz. “There are numerous ways a bad actor can infiltrate an OT environment, including through USBs. With Honeywell’s advanced end-to-end technology and deep experience, we partner with our customers to improve their ability to protect their assets and data from these threats.”
The 2024 report is based on the Honeywell Global Analysis, Research and Defense (GARD) team’s tracking and analysis of aggregated cybersecurity threat data from hundreds of industrial facilities globally during a 12-month period.
Several of the report’s additional key findings included:
· USB devices continue to be used as an initial attack vector into industrial environments, as 51% of malware is designed to spread via USB, a nearly six-fold increase from 9% in 2019.
· Content-based malware, which uses existing documents and scripting functions maliciously, is on the rise, accounting for 20% of malware.
· Over 13% of all malware blocked specifically leveraged the inherent capabilities of common documents, such as Word, Excel and PDF documents.
· 82% of malware is capable of causing disruption to industrial operations, resulting in loss of view, loss of control, or system outages in OT environments.
7, May 2024
EaseMyTrip Announced as Presenting Partner of World Championship of Legends
Mumbai: May 7, 2024– EaseMyTrip, one of India’s largest online travel platforms, announces its partnership as the presenting partner of the prestigious World Championship of Legends (WCL). This collaboration marks a significant milestone in the world of sports and entertainment, uniting two influential entities to enhance the cricketing experience for fans worldwide.
The World Championship of Legends is known for its outstanding contributions to cricket, and with EaseMyTrip as its presenting partner, the league is poised for further global recognition and engagement.
Nishant Pitti, CEO and Co-founder of EaseMyTrip shared his thoughts about the partnership, stating, “We are excited to serve as the presenting partner of the World Championship of Legends. This partnership underscores our unwavering dedication to championing sporting excellence and curating unforgettable experiences for cricket enthusiasts around the globe.”
Bollywood actor Ajay Devgn, who has also invested in the World Championship of Legends, expressed his support, saying, “I welcome EaseMyTrip as the main presenters of the World Championship of Legends and am happy that we are on a path of creating new entertaining moments with our legendary cricketing heroes.”
Harshit Tomar, the visionary founder and CEO of the World Championship of Legends, emphasized the significance of this partnership, stating, “EaseMyTrip is the second-largest travel company in India and from cricket to tennis to kabaddi, EaseMyTrip has been associated with numerous sports leagues.
I am confident that with EaseMyTrip on board, WCL will significantly strengthen”
Suresh Raina, a cricketing icon and valued member of the World Championship of Legends, expressed his enthusiasm, stating, “I’m thrilled to join India Champions in WCL! With EaseMyTrip as the powered by sponsors, the foundation of WCL is stronger than ever. Can’t wait to get back on the field alongside other cricketing legends and compete at Edgbaston. See you all there!”
Harbhajan Singh, another revered figure in cricket, echoed Raina’s sentiment, saying, “I am excited to join Indian Champions in WCL. Things are going in perfect direction , Getting ECB approval, huge response for ticket sales and now getting respected brands as sponsors. It strengthens the structure of WCL.”
The World Championship of Legends kicks off on the 3rd of July at the iconic Edgbaston Stadium in Birmingham, UK. Six teams will be vying for glory, including India Champions, Australia Champions, Pakistan Champions, England Champions, South Africa Champions, and West Indies Champions.
Legendary players such as Yuvraj Singh, Shahid Afridi, Brett Lee, Ian Bell, and Daren Sammy will grace the field, adding to the excitement and prestige of the tournament.
With EaseMyTrip as the presenting partner and the shared excitement of cricketing legends and investors, the World Championship of Legends is set to captivate audiences and solidify its position as a premier cricketing event.
7, May 2024
Hydraulic Patch Fittings by Hafele
The sheer transparency and elegance of glass radiates a luxurious aura. Similarly, a seamless plank of wood exudes classiness and style. Hardware that does not hamper this innate sophistication, provides effortless and fluid movement, bequeaths flawless aesthetics, and delivers maintenance free operations is therefore gaining importance.
Hafele brings to you its new and improved range of Hydraulic Patch Fittings which supports the trend of minimal, understated aesthetics as well as providing the right functionality. These patch fittings enable the conception of frameless assemblies that exude a clean, and visually appealing look while being functionally flexible.
This range for frameless glass, wooden and wooden framed doors comes with a high load bearing capacity of 100kg., requires no floor excavation for installation and is engineered for stability and durability.
