30, Oct 2023
HCLTech to accelerate Banco do Brasil’s digital transformation with Salesforce
BRASILIA, Brazil and NOIDA, India, Oct 30, 2023 — HCLTech, a leading global technology company, has announced that Banco do Brasil, one of the largest financial institutions in Latin America, through a bidding process, has chosen HCLTech to support the bank’s digital transformation and customer relationship management (CRM) journey and implementation of Salesforce.
HCLTech’s partnership with Salesforce will enable Banco do Brasil to hyper-personalize customer relationship and service solutions, generating greater customer satisfaction and engagement within their omnichannel ecosystem, using AI resources, data unification and intelligent guidelines.
“We are proud to be part of the transformation and modernization of one of the most important banks in the country. The partnership with Salesforce is another significant step for HCLTech in accelerating the digital transformation of financial services in Brazil,” said Fabiano Funari, Vice President and Country Manager – Brazil, HCLTech. “We look forward to collaborating with Salesforce to implement one of Brazil’s most complex CRM projects in Banco do Brasil.”
“We are glad to bring our global consulting and transformation expertise on the Salesforce platform to help Banco do Brasil reimagine itself for the powerful digital world with its vision to digitize every touchpoint and transform user experiences,” said Sadagopan Singam, Executive Vice President, Digital Business, HCLTech.
HCLTech will create a dedicated team of specialists with extensive CRM experience to implement Salesforce solutions for Banco do Brasil. HCLTech will use four Salesforce solutions to improve and transform the customer experience throughout Banco do Brasil: Financial Services Cloud, which reduces service costs with automation and empowers the front-office to discover key insights about their customers and their financial needs; Marketing Cloud to deliver customer experiences; Salesforce integration manager , for integration and automation solutions; and Professional Services, to ensure a successful implementation.
The consolidated platform will allow the bank to take advantage of interactions and insights from customers to offer adequate and personalized products, further strengthening its relationship and generating greater efficiency in base expansion and leveraging new business.
“We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil’s relationship with its customers. We look forward to enabling their digital transformation journey to impact productivity when it comes to sales, customer service and marketing,” said Fabio Costa, General Manager from Salesforce Brazil.
With operations in Brazil for 14 years, HCLTech has presence in São Paulo, São Leopoldo and Curitiba. It continues to supercharge progress for over 200 customers in Brazil, including Fortune 500 organizations.
Salesforce, Financial Services Cloud, Marketing Cloud, Assurance, MuleSoft and others are among the trademarks of Salesforce, Inc.
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- By Rabindra
30, Oct 2023
Torque Pharma Introduces its Newest Product under “Torque Refresh Hair Removal Cream”
Mumbai, India, 30 October 2023 – Torque Pharma, a prominent player in the pharmaceutical sector, has unveiled its Hair Removal Cream as part of the Torque Refresh Personal Care Brand. This hair removal cream is offered in three delightful variants: Strawberry, Aloe-Vera, and Rose essence. It stands out as it is free from ammonia and contains natural ingredients known to be beneficial for all skin types.
The presence of natural components in the cream not only facilitates the removal of fine hair on areas like legs, arms, and underarms without causing burns, nicks, or cuts but also contributes to de-tanning the skin. Moreover, the cream boasts an added moisturizer, ensuring a flawlessly smooth and long-lasting effect in preventing the skin irritation. A notable advantage of this product is that it dissolves hair beneath the skin’s surface, as opposed to merely removing surface hair, resulting in a longer-lasting hair-free experience.
Commenting on the launch, Mr. Abhay Iqbal Singh Bedi, Director of Torque Pharmaceuticals, said, “We are thrilled to introduce our latest offering under the Torque Refresh Personal Care Brand. This cream exemplifies our commitment to enhancing overall quality of life, extending beyond the realm of curing illnesses. With its natural ingredients, this cream ensures that individuals can enjoy long-lasting hair-free skin, accompanied by hydration, brightness, and de-tanning. We eagerly await feedback from our valued customers.”
To cater to a wider audience, Torque Refresh Hair Removal Cream is reasonably priced, providing a generous 60-gram product quantity (50+10). Torque Refresh Hair Removal Cream is available at nearby retail outlets and conveniently purchase it online at Torqueonline.co.in.
30, Oct 2023
Tune Into Audio Drama Day: The 5 Unmissable Series You Need to Hear!
Audio Drama Day is the celebration of a unique art form that paints vivid stories in the theatre of our minds and imaginations. As we celebrate the special occasion and honour this timeless art form on 30th October 2023, here’s a list of must-listen audio series that will captivate your imagination and transport you to worlds both familiar and fantastical. From classic tales to cutting-edge narratives, audio dramas have a way of taking us on unforgettable journeys, painting vivid images in our minds with nothing but voices and sound effects.
Whether you’re a long-time audio enthusiast or a novice into the world of audio drama, these selections are sure to provide hours of entertainment, suspense, laughter, and thought-provoking moments. So grab your headphones, find a cosy spot, and get ready to embark on a sonic adventure with these remarkable audio series.
Zeher Hai Ya Pyaar Hai
This Audio Drama Day, “Zeher Hai Ya Pyaar Hai” on Pocket FM is a must-listen. Swadha’s daring rescue of K.K. ignites a spellbinding journey of love and enigma. Dive into a world of suspense and discover if their meeting will ignite a beautiful romance or a labyrinth of secrets and heartache. Don’t miss meeting out – download Pocket FM now and immerse yourself in this captivating audio series.
Yeh Pyaar Nahi Aasan
Add “Yeh Pyaar Nahi Aasan” to your must-listen binge list, this Audio Drama Day. Aashna’s dream marriage to Garveet has become a harrowing nightmare, revealing the stark contrast between appearances and reality. Dive into the complexities of their relationship. Tune into Pocket FM now to uncover the gripping tale of Aashna and Garveet.
Zero to Hero
Make “Zero to Hero” a top pick for your binge list. Kartik, hiding his billionaire status amidst ridicule and insults, experiences a remarkable life transformation. Join him on a journey that explores the impact of newfound wealth on relationships and the complex choices he must make. Dive into this captivating story – tune in to “Zero to Hero” on Pocket FM with your headphones.
Sherdil
Dive into the thrilling world of “Sherdil” on Pocket FM. Follow Arjun, a soldier on a new mission to protect Isha Sarin’s life and empire. As duty and desire intertwine, Arjun’s role evolves from bodyguard to sentinel against international criminals. With Robin, a rival from Isha’s past, and Megha, Arjun’s ex working in Isha’s company, the plot thickens with intrigue. “Sherdil” is a must-binge action crime drama, weaving patriotism, duty, and desire into an irresistible narrative.
Devil Se Shaadi
Prepare for a love and conflict rollercoaster in Pocket FM’s audio series, ‘Devil Se Shaadi.’ Rajveer, an arrogant and feared figure in his family, finds himself in an unexpected marriage with Ishqi. Their union’s fate hangs in the balance. Will Rajveer’s arrogance dominate, leaving Ishqi trapped and fearful? Or will love transform Rajveer into a more understanding partner? Amidst their journey, external factors and meddling family members intervene, either aiding or hindering the couple. Listen to it on Pocket FM this Audio Drama Day.
30, Oct 2023
HFCL launches India’s first indigenous designed and developed 2 Gbps Unlicensed Band Radio (UBR) for enterprises and telcos
New Delhi, October 30, 2023: HFCL Limited (HFCL), a leading technology enterprise and integrated next-gen communications product and solution provider has showcased its commitment to offer innovative technology solutions with the launch of India’s first 2 Gbps Unlicensed Band Radio (UBR) and Unified Cloud Network Management System (UcNMS) at the India Mobile Congress 2023, Pragati Maidan, New Delhi.
HFCL’s 2 Gbps UBR is indigenously designed and developed to revolutionize last-mile wireless connectivity and bridge the digital divide challenge in the country with fiber-like speeds and efficient spectrum utilization, with its adaptive radio frequency (RF) technology. Marking a significant leap in offering 5G backhauling and carrier- grade enterprise wireless connectivity, the launch of Make-in-India 2 Gbps UBR positions HFCL as a dominant player in the growing Indian and global UBR market.
This innovative product offers a low-latency, 2 Gbps connectivity solution which can operate across an extended 5GHz frequency range. It is designed for easy installation, effortless management, high reliability and has advanced security features to protect from external threat vectors. Further, in comparison to traditional backhaul solutions, 5G wireless backhauling with 2 Gbps UBR will enable HFCL’s customers to save up to 75% on the total cost of ownership (TCO).
In tandem, HFCL has also launched its Unified Cloud Network Management System (UcNMS) to offer easy management and monitoring of its 2 Gbps UBR and other wireless and wireline products in its portfolio. The AI-powered UcNMS is designed to control, monitor and manage access points, switches and UBR devices. It is a comprehensive, end-to-end solution which also creates customized ecosystem, tailored for seamless third- party integration via Open APIs. HFCL’s UcNMS offers AI-based predictive analysis that can anticipate problems and suggest troubleshooting steps to avoid network interruptions. UcNMS facilitates network management and application control, allowing telcos and enterprise customers to seamlessly integrate and adapt to the needs of their customers’ requirements. UcNMS is highly flexible and scalable, allowing customers to deploy it basis the size and architecture of their network. It offers on-premise, private as well public cloud deployment models.
With consumers and enterprises increasingly adopting digital processes, the demand for high-capacity wireless connectivity has been growing exponentially. The market potential for 2 Gbps fixed wireless solution is poised for significant growth fueled by Industrial IoT, smart cities and public safety sectors. Additionally, industries like banking, healthcare, mining, education, hospitality and retail among others are also poised for a revolution in the backdrop of solutions such as these.
Speaking on the launch of revolutionary products and solutions, Mr. Mahendra Nahata, Managing Director, HFCL said, “We are proud to be the first Indian company to launch 2 Gbps Unlicensed Band Radio (UBR) product line in the market and potentially the first one to offer an end-to-end solution combining UBR with a single console – Unified cNMS to enterprises. HFCL’s 2 Gbps UBR is a groundbreaking innovation that will revolutionize wireless access with fiber-like speeds, offering a remarkable 2 Gbps connectivity solution with exceptionally low latency. This revolutionary product will play a crucial role in building 5G network infrastructure and offer last-mile connectivity with its hassle-free installation features and robust reliability.”
30, Oct 2023
Powerful, motivating and inspiring talks marked TEDx Hyderabad Women 2023
Hyderabad, October 30, 2023...TEDxHyderabad Women 2023, a half-day TEDx (Technology Entertainment and Design) event held on Sunday till late evening at the Park in the city with the theme “Two Steps Forward”. The four speakers–Duvvuru Varshitha, Sharanya Ari, Anu Prasa and Aradhana Lal, who conquered adversity and reached astonishing heights spoke from the red dot and delivered a very impactful talk in the stipulated 18 minutes (as mandated by TEDx)
It is our special and 34th event, said Ekta Viiveck, TEDx Hyderabad volunteer who hosted the show. About 2000 TEDx events are held across 170 countries every year. These events are held every day, in every corner, in schools, colleges and even in prisons, Ekta introduced TEDx for the benefit of the first timers. TEDx Hyderabad is one of the top few events held in India, she added.
We are a community of Thinkers, enablers and doers…. one idea at a time said Viiveck Verma, the licensee and curator of TEDx Hyderabad in his closing remarks. It all began with a bunch of volunteers in 2014. We endeavoured to build a community of thinkers, enablers and doers. The purpose of it is to create a unique gathering in the community that will unleash new ideas, inspire and inform. A TEDx event is a local gathering where live TED-like talks and performances are shared with the community.
It was organized with the support of Swastik Spices, FICCI Ladies Organization and SAHE (Society for Advancement of Human Endeavour)
The event began with a mandatory video of TEDx which gave the audience an overview of what it was. The theme was adopted from TED. The theme was all about how we move women to adopt two steps forward in their endeavours.
These are not those topics talked about in our daily life, Ekta said and sought audience encouragement to the speakers with a loud round of applause, even a standing ovation if they deserved so.
The first speaker was Aradhana Lal, a leader of Sustainability/ESG Initiatives at Lemon Tree Hotels, who drives an inclusive employment strategy with a remarkable track record of hiring Employees With Disabilities (EWD) over the past 15 years. Her visionary goal is to elevate EWD representation from 14% to around 30% by 2025-2026. She pioneers initiatives for various disabilities, boasting three decades of experience in Sales, Marketing, and Corporate Communications.
Inclusivity brings waves of happiness. It does enormous good to the organisation. The creativity goes up. Sense of loyalty goes up. People tend to stay long with organizations. It gives employees a sense of engagement. Working in an inclusive organization, she told her audience and asked when your inclusive journey begins.
The second speaker was Sharanya Ari, an Indian Administrative Service officer (2016 batch, Tamil Nadu Cadre). She held various significant government roles, including Assistant Secretary in the Ministry of Culture, Assistant Collector in Coimbatore, and Sub Collector in Kanyakumari. Ari leads the Gender and Policy Lab within the Chennai Corporation, collaborating with a team of technical consultants to execute projects focused on enhancing women’s safety in public spaces.
An excellent storyteller, Ari began her well-curated talk with the story of a flower vendor in Chennai and her plight, which she could relate very well with her 200-plus audience with apt visuals. One such is public transportation. 37% of women’s trips to their work are by walking as against 26% for men. Women travel 5 to 8 km for work and the most preferred mode of transportation is the bus. No women go on the road for leisure but they do so for a purpose. Many public amenities are unwelcoming to many women. Inclusive urban planning is not just an Indian problem but it is a global problem. Vienna is one such city in which 90 per cent of offices are designed women-centric. In this light of background Gender and Policy Lab was set up to improve women’s opportunities in Chennai by enhancing safety and gender equality in public spaces, she said. It was operationalized by the Greater Chennai Corporation (GCC) under the Nirbhaya Funds as part of the Chennai City Partnership between the Government of Tamil Nadu and the World Bank, she added. Chennai emerged as India’s first gender-inclusive city. This initiative aims to make the city a safer place for women and promote gender mainstreaming, she informed.
Don’t women deserve the right kind of public space just like men? she asked. Cities are for all. Make cities innovative hubs and be partners in change and development she said and concluded her talk which received thunderous applause.
Duvvuru Varshitha, a MedTech Innovator specializing in Research and Development, Design Thinking, and Hardware Prototyping within Healthcare, Life Sciences, and Innovation was the third speaker. With four years of startup experience behind her, she shared how her diabetic problem made her innovate a non-invasive blood glucose monitor device. Her talk moved people with tears in their eyes especially when she said the normal life of a child was out of her reach due to her diabetic condition. While my friends in the school enjoyed their school life I was busy monitoring my blood glucose levels, she shared her journey.
Her notable achievements include winning the NITTE Healthcare Challenge, the TIE WOMEN Global Pitch Competition, and being featured in SHARK TANK INDIA – Season 1. The offer which she later rejected. Her ultimate aim is to enhance well-being and happiness through innovative real-life solutions. Her presentation got a huge round of applause.
Anu Prasad was the last speaker. She is the Founder & CEO of India Leaders for Social Sector (ILSS), working to strengthen India’s social sector through leadership and talent development. She said only 19% of social purpose organizations are led by women. Let us change this. Women don’t have an equal voice. Let us show we could be a powerhouse. Let us work towards gender equality and parity, which could add $ 700 billion in opportunity
30, Oct 2023
Admissions Open to the UG and PG Programme at Krea University
Krea University has commenced the first round of Admissions for the 2024 intake to the 4 year BA (Honours) and BSc (Honours) programme at the School of Interwoven Arts and Sciences (SIAS), as well as the 5 year Integrated BBA+MBA Programme and 2 year MBA Programme at IFMR Graduate School of Business (GSB).
The 4 year BA (Honours) & BSc (Honours) degrees at SIAS helps students identify the Major that best suits their career and life interests. Students can choose a Major in their second year after they complete 11 Core and Skills course requirements at Krea. The University offers Majors in thirteen disciplines, four Double Majors and sixteen Minors, all housed in the Division of Humanities and Social Sciences, Division of Literature and Arts, and Division of Sciences respectively.
The flagship 5 year Integrated BBA+MBA Programme was launched at IFMR GSB, rooted in the belief that a leader needs to get started young, straight out of school, and be offered domain knowledge and gain an understanding of the world of business and management through their undergraduate journey. Designed strategically with flexibility, this programme allows learners the freedom after three years of BBA, to either choose to pursue the MBA programme at IFMR GSB or exit the fourth year with a PG Diploma or head for a year-long sabbatical before joining the MBA programme, again. Specialisation options include business management, entrepreneurship, managing a family business or business journalism.
The 2 year residential MBA Programme allows students to specialise in Data Science & Information Systems, Economics, Finance, Accounting & Quantitative Finance, Organizational Behaviour & Human Resources, Marketing Management, Operations Management and Strategic Management. All courses are taught by scholars with top degrees or by industry leaders from the corporate sector.
“At Krea,” says Professor Nirmala Rao, Vice-Chancellor, Krea University, “we recognise that a solid well-grounded liberal arts and sciences education is central to a 21st century global imagination. Led by our unique interwoven learning pedagogy, our holistic education fosters creativity, intellectual curiosity, and helps in the process of creating knowledge in subjects ranging from the arts, humanities, and social sciences to the natural and applied sciences. Krea’s mission is to attract young minds towards the best educational experience and to prepare them to be global citizens, capable of solving intricate problems through rational and critical thinking. Our students play an important role in co-creating their own learning journey, guided by some of the finest faculty members from across the world. We are excited to welcome a new batch of young learners to script their own unique chapters at Krea.”
Krea University was born with a mission to re-imagine education for the 21st century, guided by a pedagogy that transcends the interdisciplinary and is led by the unique Interwoven Learning philosophy. The University houses two schools, SIAS and IFMR GSB, preparing young students with skills and aptitude in the fields of Liberal Arts and Sciences and Management Education.
30, Oct 2023
Karan Wahi says ‘There is no middle ground,’ as he opens up about the concept of love and arranged marriage
Mumbai, 30 October 2023: Amazon miniTV – Amazon’s free video streaming service, recently released its romantic comedy-drama series, Half Love Half Arranged. The series features Maanvi Gagroo and Karan Wahi in the lead roles, offering a fresh take on arranged dating. The story revolves around the life of a millennial gynaecologist, Riya Tanwar who is stuck in the circus of arranged dating with weird matches, crazy meet-ups, and lots of drama. With a gripping narrative and light-hearted tonality, the series is making waves among rom-com lovers, touching their hearts for its emotional and upbeat storyline. The leading role of Jogi is essayed by the charming Karan Wahi, who expresses his thoughts on marriage, relationships, and love.
The series merges two different worlds of arranged marriages and love and Karan talks about if there’s any middle ground between the two. He said, “In my view, there is no middle ground for marriage. But a combination of love and arranged marriage is a perfect thought. In both situations, if people fall in love and it’s arranged by the family or it’s arranged by the family and the two people fall in love. It’s a great thought; otherwise, there is no middle ground. There is no data that says love marriage works or arranged does, but in modern days, how we live, there has to be some amount of love and companionship to arrange your setup.”
Talking further about the series and its genre, he shared his favorite rom-com shows. “There are so many, Pretty Woman as a kid I remember. But right now I will say Half Love Half Arranged and Never Kiss Your Best Friend,” he said.
Grab your bucket of popcorn and indulge in the crazy world of arranged dating with Riya and Jogi in Half Love Half Arranged. If you haven’t watched this laughter-filled mushy romance yet, the series is streaming exclusively on Amazon miniTV available on Amazon’s shopping app, on Fire TV, and on Play Store.
30, Oct 2023
Embrace Elegance and Tradition Presenting the Exquisite Karva Chauth Collection from RCKC Aurum
Karva Chauth, a revered cultural occasion, is a tradition-laden celebration for married couples. Acknowledging the importance of the moment, RCKC Aurum has curated a collection that skilfully combines modern fashion trends with the essence of traditions.
For such a memorable occasion, RCKC Aurum’s Karvachauth Collection blends culture and richness to make you sparkle. RCKC Aurum has handpicked an array of outfits that range from fusion wear sarees that speak to modern sensibilities to gorgeously embroidered lehengas that capture the essence of culture and traditions.
Ensembles with intricate sequin and thread work embellishments and a vivid color palette featuring reds, maroons, the ombré effect, and stunning magenta sing together.
Crafted in luxurious materials like organza, tulles, georgettes, and crepes, each piece in their collection is flawlessly crafted to give you an aura of confidence and grace says Designer Renesa Rastogi of Label RCKC Aurum.
Available at: E-5 South Extension, Part 2, New Delhi
30, Oct 2023
Festive Spirit Fuels a 61Percent Surge in Women Applicants: reports apna.co
Mumbai, India – 30 October 23: With the festive season on the horizon, the job market in India is witnessing a notable shift. Apna.co, a leading jobs and professional networking platform in India, witnessed a significant 61% YoY increase in women applicants during July-September 2023 compared to the previous year. The increase in women applicants indicates a growing demand for women professionals across industries, as companies tend to experience heightened activity during the festive season, especially in sectors like e-commerce, retail, and hospitality.
Job Landscape Highlights
According to insights from apna.co, the job market landscape underwent a significant transformation from 2022 to 2023, particularly in the top five job categories: telecalling, accounts, business development, marketing, and delivery. The festive season saw active participation from leading companies like Bajaj, Axis Bank, Paytm, Flipkart, and Reliance, who offered attractive incentives to secure top talent, highlighting the dynamic nature of the job market and apna.co’s role as a key facilitator for both job seekers and employers.
City-wise demand revealed unique patterns such as in Delhi, there was a preference for roles in Sales & Marketing, Customer Support & Sales, and Accounting Technicians positions, while Mumbai displayed high demand for Finance & HR, Sales & Marketing, and Business Development roles. This diverse demand underscores the platform’s ability to cater to a wide range of job preferences and employer needs across different cities.
Job Application Surge
During the period of July-September 2023, apna.co witnessed a 25% increase in its user base compared to the same period in 2022. This surge highlights the dynamic shifts in India’s job market, with job applications experiencing an impressive 36% increase during this timeframe.
User and Employer Growth
According to apna.co, the platform witnessed a substantial increase in employer engagement during July to September 2023, with 78,000 new employers joining the platform, a significant rise from the 42,000 in 2022. This growth was accompanied by a notable increase in job postings, reaching 213,000 compared to 170,000 in the same period in 2022. These trends underscore the platform’s significant role in connecting job seekers and employers in India’s dynamic job market
Nirmit Parikh, Founder & CEO, apna.co commented – “We’ve observed a significant rise in women applicants and changing job seeker preferences over the past year. At apna.co, we’re committed to fostering a more inclusive and diverse job market while connecting job seekers with unique opportunities. Looking ahead, we anticipate further transformations in the employment landscape as we continue to empower professionals and bridge the gap between job seekers and employers. We are dedicated to shaping a brighter, more diverse, and inclusive job market for all as we pave the way for the next generation of professionals in India.”
In an ever-evolving employment landscape, apna.co’s commitment to inclusivity and empowerment shines through. With a remarkable surge in women applicants and significant growth in job applications, user base, and employer engagement, apna.co is reshaping India’s job market. These milestones signify a path toward empowerment, backed by a vibrant job landscape and support from top companies. apna.co continues to be a beacon of hope for job seekers and employers, fostering a brighter, more inclusive job market landscape for the next generation of professionals in India
30, Oct 2023
ReshaMandi empowers silk farmers and reelers through tech enabled cocoon bidding process
Bengaluru, October 30, 2023: ReshaMandi – India’s first & largest B2B marketplace for textile and fashion – has introduced a tech-enabled bidding system for cocoons at their Ramanagara Mandi in Karnataka. The company has successfully taken this process online and streamlined the operations while providing crucial advantages to both farmers and reelers.
The registration process for stakeholders who wish to place bids has been simplified, with minimal documentation required to complete the essential KYC procedure. Reelers express their interests by bidding for a specific lot to the farmer using the ReshaMandi super app on their mobiles. The details of the cocoon lots along with the latest bid prices are displayed on multiple screens at the warehouse. With farmers having the flexibility to sell to the highest bidder, they retain complete control over their rates.
ReshaMandi’s Founder and CEO, Mayank Tiwari said, “At ReshaMandi, our initiatives have always focussed on making the process seamless for our stakeholders. Given the limited shelf-life of cocoons, it is crucial to reduce the farmers’ waiting period at the Mandi. Through tech-enabled solutions, we aim to ensure that the farmers are able to maintain the quality of their cocoons while receiving the best prices through a simplified process. As a partner in their journey, we aim to foster transparency, efficiency, and fair transactions.”
With the rationalised bidding process, transactions now happen much faster and in an efficient manner which means that the settlements are completed in less time, i.e. within a couple of hours. The bidding starts early in the day which results in substantial time-saving for farmers & reelers who can conclude the transactions at the Mandi and focus on their business or spend time with their families.
ReshaMandi’s bidding platform offers an advantage to both farmers and reelers through transparency in the process and awareness of the prevailing cocoon prices. Farmers realize better selling prices and higher margins from the sale of their produce, thereby increasing their profitability.
Similarly, reelers also get access to a consistent supply of desired grades of cocoons at the most competitive prices. All this is facilitated at the ReshaMandi warehouse by levying a nominal transaction fee.
Since the initiation of the new system in the month of August, the Mandi has seen higher traction from stakeholders and a significant surge in the volumes of cocoons traded. This trend is expected to continue with the steady rise observed in the number of farmers and reelers joining the platform on a daily basis.
