Mobile Advertising and the Customer Journey: Best Practices for Engagement and Conversions

By Mr. Sundeep Rana, Co-Founder NetSetGo Media

Mobile advertising has become an essential component of marketing strategy in today’s digital world. Because of the growing number of smartphone users, businesses have a fantastic opportunity to communicate with their target audience via mobile devices. To get the most out of mobile advertising, though, it’s critical to understand the consumer experience and adopt best practices for increasing engagement and conversions.

Let us dive into the efficient ways for optimising mobile advertising campaigns at each stage of the consumer journey.

1. Understanding the Customer Journey: Understanding the customer journey is critical before getting into mobile advertising best practices. The average customer journey includes three stages: awareness, consideration, and conversion. To effectively engage and convert potential clients, each stage necessitates a unique approach.

2. Awareness (Stage 1):

Customers are introduced to your brand for the first time at the awareness stage. Consider the following recommended practises to attract their attention and raise brand awareness

• Design visually appealing and attention-grabbing ad creatives that communicate your brand’s distinct value proposition in seconds. To leave a lasting impression, use brilliant colours, succinct messaging, and high-quality graphics.

• Landing Pages That Are Mobile-Friendly: Make sure your landing pages are mobile-friendly and load rapidly. A consistent mobile experience will entice customers to explore deeper.

• Targeted Ad Placement: Determine which platforms and channels your target audience frequents. Display ads on mobile apps, social media, and famous websites to boost the visibility of your brand.

3. Consideration (Stage 2)

Customers reach the consideration stage after becoming aware of your brand and comparing your products or services to competitors. Focus on the following tactics to boost engagement and conversions:

• Personalised Messaging: Use user data and insights to create personalised ad content that is relevant to the preferences and interests of your target audience. Customise your messaging to meet their concerns and emphasise the benefits of your offerings.

• Video Advertising: Showcase your products or services with short, compelling videos. Videos have greater engagement rates and can effectively and immersively express your brand’s message.

• Implement remarketing ads to re-engage users who have previously expressed interest in your brand. Display customised advertising that remind people of the benefits of converting.

4. Conversion (Stage 3)

Conversion is the ultimate stage of the customer journey, in which consumers make a purchase or complete a desired action. Consider the following best practices to increase conversions through mobile advertising:

• Strong and prominent Call-to-Action (CTA): Include a strong and visible CTA in your ads that urges consumers to take the desired action, such as purchasing, signing up for a newsletter, or downloading an app. To establish a sense of urgency, use action-oriented language.

• Conversion procedure Simplified: Ensure that the conversion procedure is simple and optimised for mobile devices. Reduce the amount of steps required and simplify form fields to reduce friction and boost completion likelihood.

• A/B Testing: Test different permutations of ad creatives, CTAs, and landing pages on a continuous basis to determine the most effective combinations. Analyse the data to improve your marketing and increase conversion rates.

Remember that each audience and campaign is unique, so test and modify your strategy to your specific goals and target demographic. Stay attentive to emerging trends and technologies in the mobile advertising landscape to stay ahead of the game.

Mobile advertising offers immense potential for businesses to engage with their target audience throughout the customer journey. By understanding the stages of the customer journey and implementing best practices at each stage, marketers can optimize their mobile advertising campaigns for increased engagement and conversions.

B2B Companies See 33% Cash Flow Improvement with the Adoption of Integrated Payment Gateways According to Gaviti

Automation capabilities allow finance teams to better stabilize receivables and reduce operating costs across the organization, according to a recent study. “Teams recoup an average of 227 hours per month along with better employee retention rates,” said Yan Lazarev, Co-Founder & CEO of Gaviti.

Tel Aviv, Israel, June 14, 2023 — The latest research conducted by Gaviti, a leading accounts receivable collections platform, revealed B2B companies who collect payments using online payment gateways reduce late payments by an additional 33% compared with companies that use A/R automation alone for their dunning process. Researchers reviewed over 14 million invoices sent through automation or preset workflows between 2019 and 2023, highlighting the contrast between those who used a gateway and their peers who saw an increase in delinquent payments.

While there has been a rise in the adoption of accounting and receivables automation over the last number of years, the majority of companies still rely on traditional manual practices. Gaviti’s research showed that by adopting A/R collections automation, companies see DSO improvement of up to 34% in the first six months alone. What’s more, the study shows that companies who go one step further to implement payment gateways into their collections strategy, experienced an additional cash flow improvement of 35% for a total of over 50% improvement.

“The 33% faster time to receivables is only the upfront benefit,” said Yan Lazarev, Co-Founder & CEO of Gaviti. “Teams who utilize multiple tools across our platform are seeing collections teams recoup an average of 227 hours per month along with better employee retention rates.” The study focuses solely on the benefits of payment gateways, not taking into account the boost in cash flow teams experienced when moving from manual processes to full automation.

“In addition to a more reliable cash flow, the study showed a drop of late payments by 9% year over year and average days late (ADD) decrease by 34%,” said Michelle Cohen, Lead Data Analyst at Gaviti. “In addition, we were pleasantly surprised to find a 3% increase in early payments YoY.” With near-quarterly interest rate hikes, companies are putting more effort into avoiding financing ventures and keeping cash on hand. The ability to reduce both resources necessary to process invoices and the ability to collect on them in a third of the time can give companies the boost they need to move faster towards new initiatives at a lower cost.

Bringing dedicated automation technology for the A/R collections teams will empower the teams beyond collecting receivables faster. For the first time ever, finance teams have data at their fingertips to manage credit in a smart way using customers’ payment histories. In addition, managers can gain an overview of department and employee processes, identifying opportunities for further optimization.

ICICI Bank inaugurates a new branch in Srinagar

Srinagar: ICICI Bank has set up a new branch at Brein Nishat in Srinagar district. This is the 7th branch of the Bank in the district. Housed near Vakil Colony, the branch has an ATM cum Cash Recycler Machine (CRM) to offer cash deposit and withdrawal services to customers. The machine is available round the clock.

Shri. Athar Aamir Khan, IAS, Commissioner, Srinagar Municipal Corporation, inaugurated the branch.

The branch offers a comprehensive range of accounts, deposits, and loans including savings and current accounts, fixed and recurring deposits, auto loan, gold loan, and personal loan along with remittance card services. It operates from 9:30 am to 3:00 pm Monday to Friday and on the first, third, and fifth Saturdays of the month, during summer.

It will remain open from 10:00 am to 4:00 pm on Monday to Friday as well as on the first, third and fifth Saturday of the month, during winters.

ICICI Bank has a network of 58 branches and 76 ATMs in Jammu & Kashmir. Further, the Bank services its large customer base through a multi-channel delivery network of branches, ATMs, call centers, internet banking (www.icicibank.com), and mobile banking.

This Father’s Day Gift Him An Experience At Dreamy Destination With Welcomhotel By ITC Hotels

Indulge in enriching experience at exquisite destinations to create cherished memories for your perfect getaway.

As Father’s Day approaches, a quaint escape from city life awaits at the Welcomhotel Jim Corbett. Embrace the calm, blissful aura with a light touch of luxury. Lounge with panoramic views of the inner Himalayas and the Kosi river valley on Father’s Day weekend. Take a nature walk through the woods around the hotel, go for bird photography, enjoy a picnic under the shade of forest canopies and laze in the pool overlooking the mountains.

Discover the hidden gem and uncover unique treasures atChail.Nestled amidst lush green forests, WelcomhotelTavleenChail is an ideal sojourn from the chaos outside. Crisp mountain breeze and a view dotted by lush green forests of pine and cedar await travellers seeking a rejuvenating experience. Whether you are looking for on-site activities and world-class amenities for the whole family, it’s the perfect pick for Father’s Day spacation.

On Father’s Day, soak in the breath-taking view as the rising sun washes over the spectacular valleys of Kashmir. Snuggled between pine trees and paths that lead to the shimmering Lidder river, Welcomhotel Pine N Peak is the only luxury retreat in Pahalgam. Through a celebration of unique experiences with deeper meaning, this hotel offersenriching experience at one of India’s most picturesque destinations.

Plan a road trip with your dad toWelcomhotel The Savoy,Mussoorie. Treat your hero to an unparalleled experience, revel in the old-world charm and new-age conveniences in the ‘Queen of hills’. Built with English Gothic architecture, this hotel has an opulent elegance like no other, set against a splendid backdrop of the Garhwal Himalayan range.

Ever wondered what it would be like to reach out and touch the skies? On Father’s Day, let him live that feeling of living on cloud 9 at Welcomhotel Shimla. Lounge in comfort overlooking the enchanting Mashobra Valley or get off the beaten track, discover secret trails and live the destination like a local from culture to cuisine.

This Father’s Day weekend, discover the bounty of heritage gems Amritsar has to offer. Go back to the Royal era of 1900s with a stay at Welcomhotel Amritsar. Restored with modern luxuries and comfort, you will be regaled with the majestic architecture, signature rich cuisine and enriching experiences that offers a spiritual and serene stay.

Welcomhotel Katra is the base camp for those wanting to partake of the region’s picturesque attractions, including Patnitop. Let your father enjoy the serene surroundings and breathtaking views at Welcomhotel Katra, nestled amidst lush and scenic foothills of TrikutaParvat. Adventure lovers throng this place for water sports activities and the mesmerizing beauty.

For Bookings, please visit ITC Hotels Website or ITC Hotels App

Vagaries of a Post-Covid Start-up: Navigating the Hybrid Work Model

By Dr. Ananthakrishnan Gopal, Co-Founder & CTO, DaveAI

Introduction:

As the world grappled with the unprecedented challenges brought on by the Covid-19 pandemic, startups faced unique hurdles and had to adapt swiftly to survive. In this guest post, I, as a Co-founder of DaveAI, a dynamic start-up, share our journey through the trials and triumphs of the post-Covid era. With a team spread across the country, we embraced the hybrid work model, discovered the power of remote collaboration, and witnessed the transformative effects of in-person connections.

Adapting to the New Normal:

When the lockdowns hit in 2020, our small start-up of 10 members, based primarily in Bangalore, found itself at a crossroads. The closure of retail stores, our main clients, meant reevaluating our business model and seeking new opportunities. We quickly pivoted, targeting Large Scale OEMs and transitioning to a web-based approach. This shift not only expanded our potential customer base but also opened our eyes to the immense talent available nationwide. Recognizing the strength of India’s diversity, we fully embraced an online-remote work model, allowing us to recruit talent from various states.

The Power of Remote Collaboration:

As we settled into the remote work environment, we discovered both the advantages and limitations it presented. Communication, though affected, remained effective, and some team members thrived in the newfound flexibility and focus. However, we acknowledged that extended periods of isolation impacted certain individuals’ performance. We adapted, focusing on the strengths each team member brought to the table. To foster a sense of camaraderie and alleviate loneliness, we offered the option of working from co-working spaces in major cities, allowing employees to work together a few days a week.

The Importance of In-Person Connections:

While remote work proved functional, we recognized that it lacked the depth of connection and ideation that could arise from face-to-face interactions. To bridge this gap, we organized an offsite in Goa, bringing our geographically dispersed team of 45 members together. This gathering not only facilitated personal connections but also fueled the birth of new ideas and initiatives. The experience proved invaluable, inspiring us to blend the best of both worlds—remote work and in-person collaboration.

Embracing the Hybrid Work Model:

Motivated by the success of our offsite, we established a permanent office space in Bangalore with a capacity of 25 seats, accommodating approximately one-fourth of our workforce. The office serves as a hub for thinking, discussions, and motivation while embracing the hybrid work model. Most of our team members continue to work remotely, but we encourage periodic visits and gatherings to nurture team bonding and spur innovative thinking. This approach allows us to benefit from diverse talent while ensuring a sense of belonging and collaboration.

Looking Ahead:

As we inaugurate our new office, we reflect on the journey that brought us here and look forward to the exciting growth and development that lies ahead. Our commitment to nurturing a world-class team of thinkers, innovators, and sales and marketing pioneers remains at the core of our ethos. With a blend of remote collaboration and in-person connections, we are poised to continue bringing cutting-edge technology to the world of sales and marketing, driving the next wave of transformative growth.

Conclusion:

The post-Covid era has been one of immense learning and adaptation for start-ups like ours. By embracing the hybrid work model, we have discovered the power of remote collaboration and the significance of in-person connections. As we embark on this new phase, we are confident that our dynamic and diverse team will continue to innovate, ideate, and revolutionize the world of sales and marketing. Together, we will shape a future that combines the best of virtual and physical experiences, driven by a shared vision of growth and success.

Unisys Releases 2022 Sustainability Report Highlighting Progress in ESG Performance

BLUE BELL, Pa., June 14, 2023 – Unisys (NYSE: UIS) announces the release of the company’s 2022 Sustainability Report, detailing the progress made in the past year towards achieving the environmental, social, and governance (ESG) goals of the organization. Since releasing its first corporate sustainability report in 1994, Unisys has continued to drive breakthroughs not only for the company but also for its clients. This year’s report is no exception.

“From the diversity of our team ranging from associates to the board of directors, as well as delivering on our long-standing environmental commitments, I am proud of our progress — yet recognize that there is more work to do,” said Peter Altabef chair and chief executive officer at Unisys.

Meaningful advancements in making climate actions a business priority

In 2022, Unisys set a new goal to achieve net zero greenhouse gas emissions (GHG) for Scope 1 (direct) and Scope 2 (indirect) sources by 2030. In addition, the company accomplished its 2026 goal to reduce Scope 1 and Scope 2 GHG emissions by 75%, five years ahead of schedule.

Unisys continues to drive excellence in minimizing its environmental footprint from the associate to the corporate level. The success of these efforts to date is a testimony of the company and its leadership team in making climate action a business priority.

Key achievements include:

Reducing CO2e emissions from air travel for business by 19% since 2019 and car travel for business by 57% during the same period.
Driving down energy consumption globally by 38% from 2019 to 2022.
Reducing its real estate global footprint by 16% over the past four years.
Collecting nearly 200,000 pounds of end-of-life electronics in 2022 and recycling these devices with partners.

Fulfilling the aims of an inclusive and engaged culture

The 2022 Sustainability Report highlights the organization’s commitment to diversity, equity and inclusion (DEI). One area of progress is the growth in the percentage of women both in the workforce and in leadership positions:

Women held 49% of U.S. workforce leadership positions in 2022, up from 42% in 2021.
Women in global leadership positions reached 43% in 2022, up from 38% in 2021.
U.S. employees who belong to Underrepresented Ethnic Groups (UREGs) grew from 27% in 2021 to 31% in 2022.

In 2022, Unisys launched mandatory DEI training for all associates to make sure DEI is embedded in all levels of the company. Additionally, every senior leader at Unisys participates in the company’s “Inclusive Leadership” workshop, which helps them understand and mitigate unconscious bias. The impact of these efforts is demonstrated in the Unisys DEI Index, an annual survey of its associates to assess perspectives of DEI efforts across the company.

In 2022, key successes include:

80% of associates feel comfortable being themselves at work.
77% of associate respondents globally believed that everyone at Unisys, regardless of background, has an equal opportunity to succeed at the company.
70% viewed their experiences at Unisys related to DEI positively.
70% feel a strong sense of belonging at Unisys.

A culture of values from the top

From a governance perspective, Unisys continues to drive a values-based culture, which is reflected in the company’s leadership. In 2022, more than half (seven) of its 12

board members were either female or belonged to ethnically diverse groups.

Further, the company’s leadership team has committed to growing relationships with suppliers and partners that have like-minded ESG policies and/or programs, asking its network of 6,000 suppliers to align with the company’s values outlined in the Unisys Business Partner Code of Business Conduct. The commitment of Unisys partners to the company’s ESG goals advances progress toward building a sustainable enterprise for the company and its clients.

“The programs and policies we live by every day create a better employee experience and enable our people to better serve our clients and positively impact our communities,” said Claudius O. Sokenu, general counsel and chief administrative officer. “The successes of the past year and our determination to lead in ESG make the world a better place.”

Click here to view the full report: https://www.unisys.com/report/sustainability-report/

Leading Kidswear Brand Miniklub opens a new store in Chennai

Miniklub – India’s leading babywear brand opens its 3rd flagship store in Chennai. Located in Anna Nagar, the store launch was graced by the Chief Guest- Shri G.K.Vasan, MP, President – Sri Thiyaga Brahma Mahotsava Sabha, Thiruvaiyaru. The newly launched store with a floor area of 2000+ sqft offers a wide range of safe and comfy apparel and non-apparel range for newborns to 8-year-olds.

After successfully operating in Nexus Vijaya Mall and Marina Mall the new store in Annanagar is ready host the parents with spaciously designed store offering latest New Born essentials, baby wear, footwear, toys, branded travel range, baby care products and much more all under one roof.

Incepted in 2013, MiniKlub, from the house of First Steps Babywear, has emerged as a fast-growing omni-channel brand with a presence in over 450 plus multi-brand outlets, leading e-retailers and exclusive brand stores – both physical and online. Having successfully marked its presence in 28 cities with 55 exclusive brand stores. Inspired by the childhood spirit, Miniklub takes utmost care while designing the products for comfort and safety of the babies. Miniklub also takes pride in following sustainable manufacturing process while bringing the best quality products to the market.

Miniklub also delivers across India through e-commerce platforms like Amazon, Myntra, Flipkart and Ajio and with their own D2C platform www.miniklub.in

Store Address: No: 208 Shanthi Colony Main Road, 4th Avenue, Anna Nagar,Chennai – 600040,

Landmark: Opposite to Shree Mithai

EssentialDx Revolutionizes Organizational Diagnostics

Austin, TX, June 14, 2023 – EssentialDx, a business diagnostic solutions provider, is pleased to announce its launch, tapping into a new frontier of enterprise data to provide transformative insights that directly address the highest priorities of today’s c-suite.

In the face of one of the most dynamic and challenging business environments in history, leaders are actively seeking new solutions that enable their organizations to not only adapt to uncertainty and change, but to thrive in it. EssentialDx is at the forefront of this evolution, leveraging a proprietary methodology, advanced AI, and sophisticated analytics to unlock the transformative power of data-driven insights. By examining every facet of an organization, EssentialDx provides leaders with a comprehensive and nuanced view, empowering them to make informed decisions that drive organizational performance; talent acquisition, engagement and retention; and building adaptive cultures.

Traditional consulting engagements can cost upwards of a million dollars and take months or years to deliver results; EssentialDx offers a game-changing alternative with an accelerated timeline of 30-days or less and an affordable flat fee structure, providing leaders with highimpact results at a fraction of the time and cost.

“At EssentialDx, we believe that a high-performing, resilient and adaptable culture is within reach of every organization, and now we’ve made it so that it’s just 30 days away,” says Henry Nothhaft, Jr., President of EssentialDx. “Our platform enables leaders to unlock the full potential of their organization’s talent and culture. EssentialDx provides organizations with rapid, datadriven insights and actionable recommendations, positioning them to successfully navigate and thrive in the face of uncertainty.”

EssentialDx provides a more reliable and sophisticated view of an organization’s dynamics, opportunities and challenges, with solutions that go beyond stale data and subjective observation to uncover hidden insights that traditional approaches miss. These solutions include a range of diagnostic services, including OrgDx, SearchDx, and BrandDx.

OrgDx

A next-generation diagnostic solution that supports leaders during critical inflection points. It provides actionable recommendations based on data-driven insights, giving organizations the tools they need to succeed in today’s dynamic business landscape. By combining social science, methodology, and advanced analytics, OrgDx delivers a more reliable, efficient, and cost-effective solution compared to traditional management consulting firms and self-service software tools, with a focus on driving tangible business outcomes and a more engaged workforce.

SearchDx

SearchDx streamlines the talent acquisition process by generating key insights from stakeholders and influencers to align the organization and refine the search strategy. With a focus on increased efficiency, improved representation, and an optimized candidate experience, SearchDx positions organizations to hire the best possible candidate for the role, resulting in a successful and lasting match.

BrandDx

BrandDx helps companies understand and improve their brand perception and reputation. Through a unique combination of digital analysis and traditional brand audit methods, BrandDx provides a comprehensive view of the company’s brand, as seen through the eyes of employees, prospective hires, customers, and investors. This delivers actionable insights and recommendations to optimize public presence, address blind spots, mitigate risks, and prepare for tough questions. Companies can gain a competitive edge by enhancing every facet of their brand.

“With EssentialDx, we’re providing CEOs with the cheat code they’ve always wished for—a way to reveal the unseen and unlock the secrets to organizational success,” says Nothhaft. “Our platform equips leaders to level up their decision-making, optimize performance, and effectively attract and engage talent. It’s the game-changer CEOs have been waiting for, and now it’s a reality.”

EssentialDx was incubated by Alioth, a renowned life sciences executive search firm, and is backed by Polaris Partners. With over four years of R&D, EssentialDx has assisted numerous leadership teams in navigating the pandemic and ensuing environment. Today, EssentialDx is an independent provider of high-impact diagnostic services, uniquely positioned to empower leadership teams to navigate today’s unique challenges.