EaseMyTrip Teams Up with Cover Genius to Offer Convenient and Flexible Embedded Protection to Global Travelers

India, Oct 6th, 2023: EaseMyTrip.com, one of India’s largest online travel platforms, today announced its strategic partnership with Cover Genius, the insurtech for embedded protection. By integrating with XCover, Cover Genius’ award-winning global distribution platform, EaseMyTrip customers can add Cancel For Any Reason (CFAR) travel protection along with the embedded comprehensive travel protection when they book their tickets. Customers will benefit from XCover’s end-to-end customer experience that handles all of the customers’ needs – from the initial sale to administration and claims. Its award-winning service design has shown to reduce support tickets by 7x.‡

CFAR is becoming increasingly popular, with both consumers and online travel agencies (OTAs), because it provides a seamless experience that eliminates paperwork when making any refund request. Additionally, for OTAs, it removes the need for insurance licensing.

Purchasing travel protection is no longer a luxury but a necessity and traditional insurers are not keeping up with the change. A recent survey conducted by Momentive.ai, commissioned by Cover Genius, revealed that 13% of Indian travelers who made a claim for pandemic-related reasons were not covered despite purchasing travel insurance for pandemic protection. Furthermore, 32% of Indian travelers would prefer to buy protection from embedded sources like their travel provider, agent or airline ‒ rather than traditional insurance sources such as credit cards, which deliver a significantly lower post-claim NPS (Net Promoter Score).

Speaking about the partnership, Rikant Pittie, Co-Founder, EaseMyTrip, said, “With an increase in demand for domestic and international travel, Cover Genius has the global expertise we needed to curate tailor-made protection, backed by AI, that offers customers seamless experiences and flexibility. CFAR is a one-of-a-kind solution that will assure our customers in unforeseen circumstances.”

Barney Pierce, SVP, Strategic Partnerships, APAC for Cover Genius said, “Travel protection is no longer an after-thought but a must-have, and not only that, it must now be fit-for-purpose, ready to serve and encourage travelers with protection that covers all manner of uncertainties and ‘what-ifs’. We are excited to partner with EaseMyTrip and offer its customers innovative and bespoke products that are dynamically priced and easily accessible.”

Smarties India 2023 Honours Winners Shaping The Future Of Marketing

Mumbai, October 06, 2023 – The 12th edition of MMA Smarties India Awards 2023, one of the most prestigious events in the marketing industry, concluded with great acclaim, recognizing outstanding achievements in the realm of modern marketing. The awards ceremony, which took place on October 5th, 2023 at Taj Santacruz, Mumbai brought together the finest minds and innovators in the field of marketing.

Sunil Kataria, Smarties India – Jury Chair & Chief Executive Officer, Raymond, commented, “The 12th edition of SMARTIES™ India 2023 Awards has been an extraordinary celebration of marketing innovation and excellence. This year’s shortlisted nominees showcased the ever-evolving landscape of marketing, with campaigns that have redefined the boundaries of innovation and left an indelible mark on our industry. SMARTIES continues to push the envelope by introducing fresh categories and celebrating campaigns that not only drive business impact but also excel in various aspects of modern marketing. As we celebrate the winners at the gala event, I’m inspired by the ingenuity and creativity that have been showcased, and I look forward to how these campaigns will shape the future of marketing excellence in India.”

The evening’s most prestigious accolade, the ‘Brand of the Year,’ was deservedly conferred upon Google Search, a testament to their unmatched innovation and substantial impact. Equally deserving, the ‘Advertiser of the Year’ title found its rightful place in the hands of Mondelez India Foods Private Limited, honouring their outstanding contributions and industry leadership.

Further industry recognition saw Cadbury Silk and Google Search awarded as ‘Grand Prix/Best in Show’; Glance awarded as ‘Enabling Technology Company of the Year,’, alongside notable wins in categories such as ‘Media Agency of the Year’ and ‘Creative Agency of the Year’, by Wavemaker India and Leo Burnett India respectively.

Amazon Ads was celebrated as the ‘Publisher of the Year’ while the esteemed ‘Most Resilient Brand of the Year’ title was claimed by Lay’s, Pepsico India and Leo Burnett India. Notably, the newly introduced categories also saw Schbang and WPP India excel, with wins in ‘Digital Agency of the Year’ and ‘Holding Agency Company of the Year’ respectively, firmly establishing their positions as trailblazers in their respective domains.

In an impressive showcase of marketing excellence, a diverse array of brands emerged triumphant at the SMARTIES India 2023 Awards. The category of Personalisation, often regarded as the vanguard of modern marketing, bore witness to the Gold, Silver, and Bronze Awards being secured by Luminous Power Technologies Pvt. Ltd. and Wavemaker; Mondelez India Foods Pvt. Ltd. and Wavemaker and Mondelez India Foods Pvt. Ltd. and Wavemaker respectively. This impressive feat further solidifies their reputation as pioneers in this dynamic field.

Prabha Narasimhan, Smarties India – Jury Chair & Managing Director & Chief Executive Officer, Colgate-Palmolive (India) Limited, added, “SMARTIES™ India 2023 Awards continue to celebrate creativity, innovation and the strategic acumen behind impactful marketing campaigns. I’m excited to see how these campaigns will continue to inspire and shape the future of marketing excellence in India.”

All SMARTIES winners are listed and ranked in the MMA Business Impact Index, which uses a proprietary methodology developed in partnership with WARC to recognize the best of the best in the Advertising and Marketing industry. It is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

The MMA Smarties India Awards 2023 spotlighted the categories that garnered the highest number of entries, namely Creator/Influencer/Celebrity Marketing, Data Insights/Contextual Marketing, and Brand Experience within the dynamic realm of modern marketing. The awards were presented in various categories, each showcasing remarkable achievements and ground-breaking strategies that have reshaped the industry.

Moneka Khurana, Smarties India – Jury & Country Head and Board Member of MMA India, expressed her excitement about the 12th edition of SMARTIES™ India 2023 Awards by saying, “The SMARTIES India Awards have consistently showcased the ever-evolving landscape of marketing in India. As we embrace digital transformation and witness innovative approaches in marketing, it’s inspiring to see the diverse and impactful campaigns that have made it to the shortlist this year. These campaigns reflect the spirit of innovation that drives our industry forward and sets the bar higher for future marketers. I’m thrilled to be a part of this celebration of excellence, and I can’t wait to see which campaigns emerge as the champions of innovation in marketing.”

Out of 150 shortlisted entries, representing diverse sectors such as FMCG, OTT, retail, BFSI, technology, and more, a total of 94 metals were handed over at the gala. The winners will also be given digital awards or NFTs which they can claim or prove their contribution to the award and campaign with the information available on the blockchain at any time. The NFT holder will also be eligible to avail of gratifications and access to exclusive assets from MMA Global like events, case studies, seminars, workshops, and more.

Rohit Dadwal, Smarties India – Jury & MMA Board Member and Managing Director APAC- commented, “The SMARTIES™ India 2023 Awards once again underline the pivotal role of modern marketing in shaping the future of our industry. It’s truly inspiring to witness how brands are continuously pushing the boundaries of creativity and harnessing the power of technology to drive innovation and engagement.”

In a ground-breaking move, SMARTIES™ India 2023 introduced the inaugural edition of “Smarties Unplugged.”- a unique pre-gala event that brought together marketing thought leaders who shared innovative and creative work designed to benefit tomorrow’s marketers and cater to the changing mindset of consumers.

Kick-starting the event with a warm welcome by Moneka Khurana, Country Head and Board Member of MMA Global – India, with Tanya Saihgal as the host. The event featured several informative sessions. In the first segment, top SMARTIES India shortlisters engaged in a gamified conversation on Creativity, Content and partnerships and the second part explored Channels, Data and analytics, with nominees discussing marketing strategies in an insightful and enjoyable manner, facilitated by Saurabh Parmar. Saurabh Parmar, an eminent figure in the marketing landscape, hosted two insightful sessions at “Smarties Unplugged.” Key sessions included “Intelligent Effectiveness: Measuring the ROI of AI on Optimization & Personalization” by Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC. Rajeev Raja, Founder and Soundsmith of BrandMusiq, delved into “#TheFutureIsSound” and the role of sonic identities in today’s digital world. The event culminated in “Marketing Excellence Unplugged – Navigating New-Age Trends & Tech,” featuring industry leaders like Vikram Pandey, National Creative Director, Leo Burnett India Devika Sharma, VP and GM – India, InMobi; Sidharth Singh, Lead – Countline & Gifting Marketing, Mondelez India and Rohit Dadwal, MMA Board Member and Managing Director APAC, MMA APAC and other speakers, providing actionable insights for adapting and innovating in the dynamic marketing landscape.

The MMA Smarties India Awards 2023 was a resounding success, celebrating the best and brightest in the world of modern marketing. The innovative campaigns and strategies recognized at this event are a testament to the industry’s ability to adapt and thrive in an ever-changing digital landscape.

Portronics Launches My Buddy Spinlight A Highly Ergonomic Laptop Stand

New Delhi, October 6, 2023: Treat yourself to a brand-new, cutting-edge laptop stand that features a sturdy aluminum frame with 360-degree rotation and an integrated RGB cooling fan. Portronics, a major player in India’s digital and portable consumer electronics market, introduces My Buddy Spinlight, a fantastic portable laptop accessory that will ergonomically improve your body posture by allowing you to use it in different heights and angles while keeping your laptop cool. Enjoy extra hours of intense gaming sessions and tournaments with this superb laptop stand that provides rapid cooling and fast heat dissipation, preventing it from overheating.

What makes My Buddy Spinlight stand out of its category is its fantastic features, superior design, and strong construction. You can ergonomically adjust the height and viewing angles based on your comfortable posture — thanks to the frame’s twin high-quality, long-lasting aluminum alloy arms that move up to 180 degrees. My Buddy Spinlight is foldable and has a sturdy design making it easy to take with you anywhere to work, office, or even on the move. It can easily support up to 8Kg in weight and is extremely compatible with laptops (and tablets) up to 17″.

The Z-shape design of My Buddy Spinlight is perfect for height customization and silicone pads to prevent your laptop (or tablet) from slipping. The laptop stand also features a powerful 1200 RPM cooling fan with RGB Lights and 10 programmable modes that will make your workstation simply stand out, drawing attention from everyone, whether they are friends, co-workers, or clients. Moreover, thanks to its 360° rotating base, your laptop can easily rotate around to face any direction so you may work on it or present your work as needed.

inDrive’s Set Your Price Feature is Simplifying Car Rides in Mumbai

6th October 2023: With more than two billion rides completed across the world, inDrive, a global mobility, urban services and community development platform, is disrupting the ride-sharing industry in India by allowing passengers and drivers to negotiate fairer fares among themselves. Available in Delhi NCR, Mumbai, Kolkata, Chennai, Chandigarh, Pune, Ahmedabad, Surat, Lucknow, Ludhiana, Jaipur and Bhopal inDrive has been giving customers the liberty to set the price for their rides.

Challenging injustice by creating fairer solutions to address the existing gaps in underserved markets has become a crucial part of inDrive’s global expansion strategy.

“Our focus is on creating a secure and user-friendly environment for all participants. Safety is paramount, and we actively encourage feedback to maintain the highest standards of safety throughout all journeys facilitated by our platform. To uphold our commitment to safety, we have introduced the Safety Pact – an initiative empowering users with dedicated features, tips, and a code of conduct for drivers and passengers. We promote mutual respect and have a zero-tolerance policy for discrimination. By pursuing expansion, growth, customer satisfaction, and safety, we are well-positioned to continue delivering great results and making a positive impact in the communities we serve,” added Pavit Nanda Anand, PR Manager – South Asia, inDrive.

inDrive is a “people-driven” app, which means that it was created with both passengers and drivers in mind. It is a platform that enables a fair fee and links passengers and drivers in real-time.

“We did a Driver of the Month Campaign in Q2 this year exclusively for our valuable drivers, to encourage them to take more rides, earn rewards, and earn the prestige of being crowned as the Ultimate Champion Driver. We received a very good response from our driver partners, which encouraged us to come up with more campaigns and driver engagement activities. We have planned some marketing campaigns in Q4 which aim to inspire and motivate our driver community to go the extra mile, setting new standards of excellence in ride-hailing service,” added Avik Karmakar – GTM Manager – South Asia, inDrive.

Evolving over the years, inDriver (Independent Drivers) has transformed to become inDrive (Inner Drive), a marketplace of urban services. InDrive is a people-driven company that believes that there is no technology in the world that can replace human empathy. inDrive exists to prove that ride-hailing apps can and should be more human – because a fair price is something people can agree on, not hope for. The decision on whether to proceed with a ride can be made by considering the fare amount, car type, estimated arrival time, and driver ratings. Drivers can select profitable and convenient requests.

“Our business model is different – we put greater control, transparency, and choice back in the hands of our users. This effectively challenges many injustices that characterise mobility providers, including impersonal algorithms, unfair conditions for drivers, and price manipulation” said Mohan Pradhan – Business Development Manager, inDrive India and Bangladesh.

The global technology company inDrive, known for its innovative peer-to-peer pricing model, announced that it will be expanding its mission of advancing global equity by launching Alternativa Film Project: a global non-profit film initiative dedicated to supporting emerging filmmakers from the Asian region. The programme encompasses three strands: an innovative awards ceremony which recognizes the impact of local feature films, animated films, documentaries, and short films; funding via cash prizes awarded to winners; and training to uplift and upskill the next generation of filmmakers.

Today, inDrive is the second most downloaded mobility app in the world and serves more than 100 million users worldwide in over 700 cities across 48 countries on five continents.

Schneider Electric launches 60 cities Innovation Yatra

New Delhi, October 6, 2023: Schneider Electric, the global leader in the digital transformation of energy management and next-gen automation solutions, today launched the Schneider Electric Innovation Yatra to mark the 60th anniversary of company’s operations in India.

This carbon neutral yatra will travel to 60+ cities in India, aiming to highlight Schneider Electric’s 60-year journey in the country and the continued commitment to support nation building by imparting knowledge around advancements in IoT, Electricity 4.0, Digitization & Sustainability within the Energy management and NextGen automation space. It aims to spread the message of sustainability and digitization by connecting with over 20Mn+ citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials & renewable energy including Luminous solar panels and showcases IOT enabled solutions, connected product offers, journey of the group in India, contribution & commitment to India’s growth and a special ‘Green Yodha’ Sustainability Zone.

Speaking at the launch event, Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation’s progress. Schneider Electric now has 37000+ employees, 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners and employees for their continued trust and support”

Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, Schneider Electric India, said, “I am elated to see the launch of the Schneider Electric Innovation Yatra. This carbon neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital and NextGen automation solutions. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience, and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet and performance and this initiative will have a unique blend of digital, physical, social and omni-channel presence reaching millions of Indians”

Schneider Electric is present in the Indian market with multiple popular brands including Schneider Electric, L&T Electrical & Automation, Luminous, AVEVA, to name a few.

Schneider Electric is a leader in Energy management, NextGen automation and Sustainability solutions for diverse industry segments. L&T Electrical & Automation (E&A) offers a wide range of products, solutions and turnkey services for electricity distribution, automation, and control, across various sectors. Luminous Power Technologies is a trustworthy brand with a wide range of innovative products in the power backup, and residential solar space. AVEVA is a global leader in industrial software, driving digital transformation and sustainability – offering partnership for our customers from Grid to Plug, Equipment to enterprise, component to cloud.

The Schneider Electric Innovation Yatra will connect with India’s diverse ecosystem, from citizens to corporates, from farmers to institutions and more. It aspires to simplify climate change for the masses by showcasing innovative solutions and create Green Yodhas, the climate warriors of tomorrow.

Godrej Storage Solutions Leads the Way in Transforming Indian Warehouses through Automation and Technology

Bangalore, 06 October 2023: Consumerism is rapidly evolving, leading to need for innovation in supply chain strategies and practices and, automation technology is the enabler everyone is looking at to deliver challenging milestones. Godrej Storage Solutions, a business unit of Godrej & Boyce, the flagship company of the Godrej Group, is a market leader in storage systems with 50% of its revenue coming from consumer-driven industries like Retail/ E-com/ FMCG/F&B and consumer durables.

Having recognized this need, the business is proactively aligning to these expectations by creating cutting edge solutions for end-to-end warehousing processes starting from receiving goods to dispatch. Godrej Storage Solutions has made significant investments in human capital for solutions and execution, technologies, and relevant integrating systems through an ecology of supply chain partners. The objective is to deliver higher returns for their customers by enhancing operational efficiency/ productivity through superior standards.

Commenting on these advancements, Vikas Choudaha, Senior Vice President & Business Head, Godrej Storage Solutions, stated, “The potential and possibilities of automation in intralogistics are enormous. Its adoption could vary from simple conveyors systems to cobots to AI/ML driven technologies. Intralogistics space will see an increase in companies adopting and investing in these systems/ technologies as they realize the advantages of it, including increased efficiencies, productivity, accuracy, and cost savings in long run. This will help in bringing down our country’s logistics cost from current 13%-14% of GDP. Godrej Storage Solutions is committed to enable our customers in their endeavor towards efficient warehouse operations at optimal cost.”

With warehouses getting larger and taller for large-scale operations, seamless integration of operations becomes a necessity. Repetitive activities like point-to-point transfer, loading and unloading of standardized packs necessitate deployment of automation as a concept where the likes of automated battery- operated pallet trucks (ABOPTs), AMRs, robotic palletizers and packing machines are becoming critical to operations. Human interventions are avoided by integrating bar code scanner & readers for material identification. Complete visibility and traceability of every SKU is made possible by WMS and ERP systems, while real-time data gathering, analysis, and decision-making are made possible by IoT and cloud computing. Such automation and digitization enable jobs to be done with accuracy and speed thereby enhancing throughput and productivity.

While using technologies to automate intralogistics activities has many advantages, integrating them with existing warehouse/existing workflow needs to be taken care of. Godrej Storage Solutions ensures this through a meticulous process of understanding customers’ current & future warehousing requirements and creating an adaptable solution design. This is possible because of the in-depth knowledge of warehousing operations across sectors, advancements in the technologies involved, and the ability to synthesize all these effectively.

Hindustan Coca-Cola Beverages advocates for a World Without Waste through Massive Cleanliness Drive

India, 06 October 2023 –Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, reaffirmed its dedication to fostering a ‘World Without Waste’ this Gandhi Jayanti by responding to Prime Minister Narendra Modi’s clarion call of “One Date One Hour Together”. HCCB orchestrated an expansive cleanliness campaign across 11 pivotal regions in India, encompassing its operational facilities as well as high-traffic zones.

The selected locales for this mission comprised Jakkur Lake & Bidadi in Bangalore; Pirangut in Pune; Carter Road and Marve Beach in Mumbai; Goblej and Sanand in Ahmedabad; Pilukhedi in Bhopal; Goa; Patna; Turbhe Railway Station in Navi Mumbai; and Wada in Palghar. This endeavor witnessed the proactive involvement of HCCB’s employees, as well as the local communities. Furthermore, the company joined forces with partners such as Y4D Foundation, ReCircle, Gem Enviro Management Pvt. Ltd., and The Shakti Plastic Industries.

Through these consolidated efforts, HCCB and the partnered local authorities succeeded in amassing over 600 kilograms of waste, significantly enhancing the environmental quality of the targeted areas.

Mr Himanshu Priyadarshi, Chief Public Affairs, Communications and Sustainability Officer said, ” At Hindustan Coca-Cola Beverages, our vision extends beyond just business performance. This Gandhi Jayanti, inspired by the spirit of unity and environmental responsibility, we undertook a significant cleanliness drive across the nation. While our efforts resulted in tangible outcomes, like the 600 kilograms of waste collection, what’s more heartening is the unity and determination displayed by our employees, partners, and local communities. Together, we’re not just cleaning up; we’re setting a precedent for a more sustainable and conscious India.”

Hero MotoCorp receives 13,688 bookings for Karizma XMR, deliveries to commence from this month

Bengaluru, October 06, 2023: Riding the wave of an overwhelming response for its premium product launches, Hero MotoCorp, the world’s largest manufacturer of motorcycles and scooters, has received 13,688 bookings for its newly launched flagship motorcycle, Karizma XMR.

Dispatches of Karizma XMR to Hero MotoCorp dealerships have already started and customer deliveries will begin in the festive period this month.

Hero Karizma XMR was launched at an introductory price of INR 1,72,900/- and the bookings for the initial set of customers commenced on August 29th, 2023 and were closed on September 30th, 2023.

The new Karizma XMR will now be available at Rs. 1,79,900/- (ex-showroom Delhi) and the company will announce the new booking window soon.

Mr. Ranjivjit Singh, Chief Business Officer (India Business Unit), Hero MotoCorp said, “We are thrilled and humbled by the incredible response to the Hero Karizma XMR. The overwhelming number of bookings speaks volume about the trust and enthusiasm that our customers have shown for the flagship motorcycle. The Legend is truly back in its modern, contemporary avatar and the customers are loving it. We are committed to delivering an exceptional premium riding experience to every Karizma owner, and are confident of adding cheer to the upcoming festive season.”

The new Karizma XMR is the most powerful motorcycle in its class, producing the highest torque. The motorcycle is powered by 210cc Liquid Cooled DOHC Engine, 6-speed transmission that comes with Slip and Assist Clutch and Dual Channel ABS.

With today’s customers looking for advanced technology, the new Karizma XMR is packed with the segment-first adjustable windshield, Intelligent Illumination Headlamp and Turn-By-Turn navigation guaranteeing an unparalleled motorcycling experience.

Thanks to the enriched ergonomics, sporty agility, comfort and dynamic performance, the new Karizma XMR embodies a fresh new take in the 210cc category. It offers a versatile mix of sporty character and touring abilities, thus providing a unique riding experience.

Visit Dubai and Real Madrid announce landmark global partnership

Kolkata. 6th October 2023: Visit Dubai and Real Madrid Club de Fútbol, two leading brands with joint values, ambitions and a dedication to excellence and innovation, have kicked-off a landmark collaboration. The multi-year agreement promises a range of exciting activations, special fan moments and unique experiences for Dubai and Real Madrid fans. The newly formed alliance will equally serve as a powerhouse platform to create new growth opportunities for both institutions and support Dubai’s ambitious plans as part of its recently announced Dubai Economic Agenda – D33.

Being at the forefront of global sports entertainment with the world’s greatest club aligns perfectly with Dubai’s ambitious plans to consolidate its position among the top three global cities. Launching this October, the partnership encompasses both Real Madrid’s First Men and Women Football Teams, and brings a taste of Dubai to Santiago Bernabéu, offering fans unforgettable experiences and services of the highest standards.

Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol formalised the partnership during an official ceremony at the legendary Sala de Juntas in Ciudad Real Madrid, in the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.

Emilio Butragueño, Director of Institutional Relations of Real Madrid, commented: “We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.”

Issam Kazim, CEO of DCTCM, commented: “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”

Dubai’s strong public and private sector relations are at the heart of its success, and this new collaboration with Real Madrid further builds on a longstanding partnership that Emirates has cemented since 2011. It is also perfectly timed for the upcoming Real Madrid-themed park, at Dubai Parks and Resorts, the largest theme park destination in the Middle East, which will further expand the city’s diverse destination proposition. The park, which will be the world’s first Real Madrid themed-park, will feature a number of Real Madrid-related attractions, such as a museum, amusement rides and football skill games, as well as food and beverage outlets, and retail spaces selling official Real Madrid products.

Kazim added: “Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoy great success together, and showcasing Dubai and Real Madrid’s winning spirit to the world.”