6, Oct 2023
“Inclusivity Shines at Umeed Awards: Recognizing Extraordinary Abilities”
The World of Blessings is pleased to announce its partnership with Rootskill and Rootcomm, a company working with sustainable development and environment, for the upcoming “Umeed Awards.” The World of Blessings is a leading organization dedicated to educational initiatives and community development. This celebration and honoring of the extraordinary skills of unique children is scheduled for October 7 at Trinity International School in Pune.
The Umeed Awards, a program by The World of Blessings, seeks to honor and value the distinctive talents and capabilities of special kids while showcasing their imagination, fortitude, and tenacity. The World of Blessings hopes to promote inclusion and acceptance in our society through this event by bringing attention to the potential of kids with special needs.
“We are thrilled to collaborate with Rootskills, Rootcom, Bhavisha Buddhadeo, Stay Featured and Trinity international school for the Umeed Awards. Their support underscores the significance of acknowledging the talents of special children and fostering an inclusive environment,” said Romal Surana and Gayatri Chadwa, Founder and Director at The World of Blessings .
Nanhagyan Foundation NGF, along with Sva Eternal will work hand-in-hand to make the Umeed Awards a memorable and inspiring event. The event will feature the Felicitation of Awardees, performances and inspiring stories from special children, and Rootskills Walk with Plants showcasing their abilities and talents.
“We are proud to be associated with The World of Blessings for this noble cause. The Umeed Awards align perfectly with our values of inclusivity and community support. We look forward to a successful event that celebrates the extraordinary abilities of special children,” said Rupali Dhamdhere, Principal at Trinity international school.
The world of blessings expresses its sincere gratitude to Rootskills, Trinity International School, and a few more unnamed sponsors for their kind contributions and dedication to making the Umeed Awards a reality. The foundation extends an invitation to the community to take part in this event and witness the extraordinary talents of exceptional kids.
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- By Rabindra
6, Oct 2023
MTV redefines success for the youth, unveils ‘MTV Question Marks’ campaign
Mumbai, India, October 06, 2023:
India’s leading youth entertainment brand, MTV, from Viacom18, one of the largest media conglomerates of the country, launches a brand-new culture-defining youth campaign, ‘MTV Question Marks’. As a part of the pro-socio initiative, MTV organized a ‘mindset reorientation workshop for parents’ to reduce academic pressure on today’s youth.
The workshop took place in the presence of Cause Ambassador and renowned writer, producer, and mental health activist, Shaheen Bhatt, mental health experts Aanchal Narang – Founder of Another Light Counselling, Psychologist, Anureet Sethi – Co-founder, Chairperson, Trijog – Know Your Mind, General Manager (IEC) Podar Education Network on the stage along with Arushi Sethi Shah – CEO, Co-Founder, Trijog – Know Your Mind and Ankur Goel – Founding Member & COO at Drums Food.
MTV’s latest campaign takes a bold step to redefine the role of academic marks as the sole measure of success. The campaign’s messaging ‘Marks Hai Benchmark Nahi’ is rooted in consumer insights. A comprehensive youth study by MTV focused on 15-25 yr. olds showed that 60% of them are closer to their parents than their friends. Interestingly, despite this affinity, more than half avoid debating their parents assuming they would not see their point of view. Based on this insight and the pressure to score high marks, MTV Question Marks aims to open a sustainable dialogue between youth and their parents, who they consider as the first and the safest harbour for difficult conversations.
MTV collaborated with highly qualified experts, creating a resource bank and providing channels of counsel and communication on their dedicated campaign microsite www.mtvquestionmarks.com. MTV also unveiled an impactful and novel brand film that elevates the core message of the campaign, questioning the overdependence on marks as a metric for a successful life. The film encourages parents to step up and change the narrative, by staunchly supporting and shaping their child’s unique path to success.
Speaking on announcing its latest campaign, Anshul Ailawadi, Head – Youth, Music, and English Entertainment, Viacom18, said, “MTV has never shied away from shining the light on themes that matter to young Indians. Our latest campaign, MTV Question Marks, is a clarion call for change. With this initiative, we hope to bring a mindset shift amongst parents, to move beyond traditional academic benchmarks, and believe in the capability of young minds to define success on their own terms.”
To expand the campaign’s reach, MTV has forged strategic partnerships. Snack Partner Epigamia, through its co-branded, limited edition yogurt edition with the tagline ‘Naye Zamane ka Dahi Shakkar’ packaging will add a creative dimension, enhancing the campaign’s visibility and appeal to a wider audience.
Rahul Jain, Co-founder & CEO, of Drums Food International, said, “We are proud to partner with MTV on this campaign, a noble initiative aimed at reshaping the way parents perceive success for their children. Our limited edition yogurt ‘Naye zamaane ka dahi shakkar’ symbolizes the support we offer to parents and students during the stressful exam season. We believe in nourishing not only bodies but also minds. It’s more than just yogurt; it’s a taste of confidence and well-being in every cup.”
On the association, Aanchal Narang, Founder of Another Light Counselling, a Psychologist said, “Exams are often equated with a child’s capability to succeed, which is unfair threshold. With this campaign, we hope to create a space where parents can learn and understand their children in a way most have not before. We aim to help parents navigate through their children’s academic life while being empathetic and compassionate.” Youth Mental Health Partner Another Light Counselling has been an integral collaborator in giving life to the parent-focused workshop, providing resources for mental health management, and driving a meaningful conversation through it.
“We champion celebrating efforts, debunking the misconception that top academic performance defines worth. Our campaign emphasizes nurturing environments, acceptance, and mental health support, bridging the gap with Trijog.” Added, Arushi Sethi, CEO, Co-Founder, Trijog – Know Your Mind
Anureet Sethi, Co-founder, Chairperson, Trijog – Know Your Mind, General Manager (IEC) Podar Education Network mentioned, “We challenge the belief that academic success guarantees happiness. By prioritizing emotional resilience, empathy, and compassion, we pave the way for societal stability. Join our campaign to shift focus from IQ to EQ, creating a stronger, empathetic society.”
Wellness Partner Trijog, an expert in mental health support, will provide vital about 100 free counseling sessions to the campaign participants and a handbook with critical information on dealing with exam stress, ensuring the campaign’s impact extends beyond its initial duration. The campaign will also promote the Government of India’s Department of Public Health and Welfare’s initiative, the National Tele Mental Health Programme of India – Tele MANAS, a comprehensive mental health care toll-free helpline number that makes mental health services accessible and free to every individual. Yashlok Foundation, a renowned not-for-profit organization, supported the cause as an Awareness Partner.
Special Guest Dr. Ravinder Singal, (ADGP) Additional Director General of Police of Maharashtra Highway Traffic Police shed light on the importance of youth mental health in the context of academic stress, saying, “The growing stress on kids today makes me want to share this important message with all parents. I really think that true success comes more from being brave and trying new things than just from grades. While grades show what a student remembers, they don’t show who they really are inside. Just getting good grades doesn’t mean you’ll be successful.
There are many opportunities waiting for our kids. We should all work together to make sure our kids feel good mentally and emotionally, helping them find these opportunities. Let’s be a strong support for our kids, helping and understanding them instead of pushing them too hard. We should always listen to them, helping them in good and tough times. And if we think they need extra help with academic stress, it’s okay to ask experts. After all, grades are just one way to see how a kid is doing, kyunki marks hain, benchmark nahi.”
The ‘MTV Question Marks’ campaign aims to create a seismic shift in perceptions of success, and the consequent academic pressure. By creating a nationwide movement that empowers the youth and parents to value individual growth and personal exploration, MTV stands at the forefront of championing a brighter, more balanced future for the youth of India.
6, Oct 2023
Vinod Cookware Brings Eco-Friendly Cooking to Indian Kitchens with Its New ‘Ceramica Zest’ Collection
6th October 2023, Mumbai: Vinod Cookware, a beloved household name in the country, has taken a step closer to green kitchen practices with the launch of Vinod Ceramica, under its Vinod Zest range. This innovative cookware, crafted from natural mineral ceramic, not only ensures 100% toxin-free cooking but also boasts exceptional stick-free properties, redefining how Indian households approach healthy and hassle-free meal preparation.
Customers can find four options for this product range: a 24 cm Kadai & Frypan and a 25cm and 28 cm Tawa, at a price range of INR 1000 to 1500. The sustainable green cookware is both durable and cost-effective, seamlessly combining the best in aesthetic and functional design with the benefits of ceramic to ensure that food effortlessly slides off the pan for a smooth and efficient cooking experience. The product will be available on Amazon as well as Vinod Cookware’s official website. Additionally, buyers will be able to avail an introductory discount of 15% along with festive discounts as applicable.
This fresh design is a healthy and supportive addition to the brand’s current non-stick cookware collection. It has been carefully crafted to address the needs of health-conscious individuals, cooking enthusiasts, and those who prioritize sustainability and eco-friendly cooking above all. Boasting a range of innovative features and eco-friendly materials, the Vinod Ceramica range allows users to prepare dishes with minimal fats or oils. Its versatility is designed to cater to families, singles, and anyone with an interest in sustainable living. This addition reflects the brand’s commitment to providing solutions that cater to evolving consumer preferences, making it a valuable choice for those seeking innovative, health-conscious cookware options.
On the launch of the new product, Sunil Agarwal, Director of Vinod Cookware said, “We are thrilled to introduce the Vinod Ceramica, a game-changer in the world of green cooking. This state-of-the-art cookware not only ensures toxin-free meals but also redefines the way we approach cooking by making it hassle-free and enjoyable. At Vinod Cookware, we believe that cooking should be an experience that enriches lives and nourishes bodies, and Vinod Ceramica perfectly embodies this philosophy. We are excited to empower our customers with the best in durable, eco-friendly cooking solutions that enhance nutrition, flavor, and convenience. With the Ceramica range, we take a step closer to greener kitchens and healthier living.”
6, Oct 2023
St. Botanica Launches DVC With Brand Ambassador & Actor Kareena Kapoor Khan
National, 06 October 2023: St.Botanica, a leading direct-to-consumer (D2C) beauty brand and part of South Asia’s largest beauty and personal care conglomerate Good Glamm Group, launches a new DVC featuring actor and brand ambassador, Kareena Kapoor Khan for their Moroccan Argan Hair Care range, underlining the brand’s promise of curating the world’s finest ingredients to create effective self-care products.
The campaign underscores St.Botanica’s commitment to providing consumers with the world’s finest ingredients in their self-care products. With a range of luxurious, potent blends containing Argan Oil sourced all the way from Morocco, the campaign shines a spotlight on St.Botanica’s core principles: using powerful ingredients from around the world, crafting rich and effective formulations, ensuring products are free of harmful chemicals, and conducting rigorous scientific testing for guaranteed results. Leveraging Kareena Kapoor Khan’s widespread appeal, the Digital Video Campaign engages new generations of consumers, emphasizing the brand’s promise of delivering high-quality ingredients in their self-care essentials.
“At St.Botanica, our core focus and commitment lies in using the world’s finest ingredients in our products, ensuring that our customers experience unparalleled quality and luxury in their haircare rituals. Our latest DVC and partnership with Kareena Kapoor Khan further enhances the essence of St.Botanica’s philosophy and strengthens our dedication to providing consumers with the very best in self-care,” stated Sukhleen Aneja, CEO, of Good Brands Co, Good Glamm Group.
Expressing her excitement, Actor and Brand Ambassador, Kareena Kapoor Khan said, “My association with St.Botanica has spanned for more than a year now, and during this time, I’ve wholeheartedly embraced the brand’s core philosophy. St.Botanica is dedicated to providing toxin-free products with meticulously created formulations featuring the world’s finest ingredients. My experience with the products and deep resonance with the brand’s values fuels my excitement to be a part of St.Botanica’s journey.”
St.Botanica’s Moroccan Argan offerings include a range of hair care products:
St.Botanica Moroccan Argan Shampoo is created using natural ingredients and plant extracts. It thoroughly cleanses the scalp without leaving residue. This Moroccan Argan Oil Shampoo leaves your hair smooth and frizz-free while giving it naturally-powered nourishment and care for soft, manageable hair. This nourishing shampoo can also help reduce hair damage caused by pollution and everyday exposure to your strands.
St.Botanica Moroccan Argan Hair Conditioner is developed using natural ingredients that your hair is going to love. The creamy Moroccan Argan Oil Conditioner will help moisturize your hair strands ensuring soft and frizz-free hair. The potent hair-enhancing natural ingredients present in this conditioner will provide all the nourishment your hair needs to thrive and grow healthy. This hydrating deep conditioner is enriched with the goodness of plant extracts and natural oils like Moroccan Argan Oil, Olive Oil, Shea Butter, Wheat Protein, and Avocado Oil.
St.Botanica Moroccan Argan Hair Oil is a natural hair oil that helps stimulate hair growth, strengthens hair roots, and adds shine to your tresses. It helps reduce scalp dryness and repairs damage caused by exposure to heat and hair-styling chemicals. Made of natural oils and plant extracts, this Moroccan Argan Oil is essential for healthy hair growth.
St.Botanica Moroccan Argan Hair Serum is developed using premium natural oils and plant-based ingredients. This Moroccan Oil serum ensures smooth and shiny hair. This hair serum helps moisturize dry hair without making it greasy and makes hair smooth and glossy. Moroccan Argan Oil is an essential ingredient that provides intense nourishment to your strands.
St.Botanica prides itself on research-based formulations that incorporate the world’s finest and most efficacious ingredients, while consciously avoiding preservatives, parabens, mineral oils, synthetic colors, and other harmful substances. The brand’s emphasis on research-based formulations featuring natural and organic ingredients makes it an ideal choice for conscious consumers mindful of their purchase impact. The brand offers a range of cruelty-free products, duly certified by PETA, catering to conscious consumers who prioritize the environmental impact of their purchases.
St.Botanica invites everyone to experience the world’s finest ingredients in their self-care routine and embrace the promise of luxury, efficacy, and safety. Discover the St.Botanica difference today!
6, Oct 2023
Select CITYWALK Mall Wraps Up Another Successful City Literature Fest!
Nexus Select CITYWALK is delighted to conclude the City Literature Fest, a four-day literary extravaganza that took place from September 29th to October 2nd. This event, eagerly awaited by book lovers and creative enthusiasts, brought words, stories, and creativity together in a grand celebration of literature.
The City Literature Fest delivered a diverse range of literary experiences, ensuring there was something for everyone. Attendees were treated to captivating Nukkad Natak performances, enlightening sessions with renowned authors, engaging workshops, and soul-stirring poetry readings. Here’s a recap of the highlights:
Day 1 – September 29th
The festival commenced with street theater performances in the form of Nukkad Natak, starting at 12:00 p.m. Later in the evening at 6:30 pm, attendees had the privilege of participating in ‘World’s Best Girlfriend: A Session by Durjoy Dutta,’ where they explored the world of romance and storytelling with the renowned author. Following that, ‘Shaam-e-rekhta’ by Rekhta Foundation at 7:30 pm offered an evening dedicated to beautiful Urdu poetry and literature.
Day 2 – September 30th
Day 2 was packed with activities, starting with the Tote Bag Painting Workshop at 1:00 pm, allowing participants to unleash their creativity through hands-on painting. Financial wisdom seekers attended ‘Let’s Talk Mutual Funds’ by Monika Halan, gaining valuable insights from a renowned finance writer. All ages enjoyed the Character Meet and Greet with Dog Man, promising a delightful experience. Additionally, thought-provoking discussions on themes of sexuality and self-image with Shashank Gupta and Shibal Bhartiya engaged the audience.
Day 3 – October 1st
Day 3 continued the diverse lineup of activities. Starting at 12:00 p.m., the Journaling Workshop invited participants to discover the art of journaling and creative expression. At 5:00 pm, ‘Healing Through Crystals: A Session by Master Vani Kabir’ delved into the world of crystal healing and ancient wisdom. At 6:00 pm, attendees had the chance to meet author Satyarth Nayak and gain insights into the world of literary creation during his signing and interview session. The day ended with heart-touching spoken word performances in the form of Spoken Poetry.
Day 4 – October 2nd
On the final day of the festival, attendees explored a range of activities. From 1:00 pm to 3:00 p.m., the Paper Folding workshop allowed participants to unleash their origami skills in a creative setting. From 4:00 pm to 5:00 pm, they had the opportunity to meet author Anchal Malhotra and gain insights into her literary journey during a signing and interview session. To cap off the festivities, ‘Speaking Souls (Open Mic)’ with Mehak Goyal commenced at 5:30 p.m. onwards, providing a platform for attendees to express themselves through poetry, stories, and more.
Yogeshwar Sharma, Director of Select CITYWALK, expressed his excitement about the festival, stating, “The City Literature Fest is a testament to our commitment to enriching the lives of our visitors beyond shopping. We are thrilled to have hosted this literary extravaganza and provided a platform for book lovers and creative minds to connect.”
The City Literature Fest at Select CITYWALK Mall was an unforgettable experience that celebrated words, stories, and creativity. Thank you for joining us in this celebration from September 29th to October 2nd!
6, Oct 2023
Interglobe Hotels And Accor Launch Ibis Styles Goa Vagator
GOA, 6th OCTOBER 2023: InterGlobe Hotels in partnership with Accor are pleased to announce the launch of their newest hotel in Goa – ibis Styles Goa Vagator. Nestled between medieval forts, scenic beaches and the most sought-after tourist attractions of North Goa, the 142-room hotel offers a true Goan vibe blended with playful and vibrant design.
ibis Styles Goa Vagator is the second Ibis Styles hotel in Goa, designed as a resort, with a vibrant theme of pastel hues blended with local culture for a unique interior design of the hotel. Strategically located a short ride from Goa MOPA airport, in close proximity to Goa’s premier nightlife, famous restaurants, and the most popular cafés, the property offers a blend of historical charm with modern comforts.
ibis Styles Vagator promises guests an unforgettable stay, with its signature ‘Sweet Bed’ for a night of restful sleep, attentive service from hotel personnel who go the extra mile, and comfortable cuisine that will tantalize your taste buds. Whether exploring the city or simply relaxing, the property is the ideal haven for travelers looking to discover Goa. Further, it offers an all-day dining restaurant, fully equipped gym facilities, amphitheater, outdoor swimming pool, unlimited Wi-Fi, and access to entertainment channels in each guest room. ‘Spice it’ restaurant provides the longest breakfast hours from 4 a.m. to 12 p.m.!
Featuring modern and stylish conference and banquet facilities that can accommodate up to 100 guests for those seeking to celebrate a special occasion or event. The garden-facing conference room is the perfect location for large social gatherings, corporate events, and team-building exercises.
Launched by InterGlobe Hotels, ibis Styles Goa Vagator celebrates contemporary art and artists through curated pieces in its beautifully adorned rooms and public areas. While artists’ original artwork is displayed in the lobby, wallpaper reproduction can be seen in the stylish rooms, complementing the curated art, pictures, and photographs from emerging artists. The hotel’s modern and upbeat interiors, inspired by Goa’s vibrant culture, are sure to create an artistic atmosphere in every corner for guests to enjoy.
Commenting on the opening, JB Singh, President & CEO, InterGlobe Hotels, said, “I am delighted to announce the grand opening of our 2nd ibis Styles in Goa and 23rd ibis in India. This world-class hotel features the latest amenities, thoughtfully designed rooms, and contemporary public spaces, all built to the highest standards. Like all our properties across the country, ibis Styles Goa Vagator is meticulously crafted to cater to the lifestyle preferences and aspirations of modern travelers, with a special focus on providing a top-notch design experience to the younger generation.”
“The hotel serves as a testament to our commitment to excellence and innovation, and we partner with the best designers to realize this vision. ibis Styles Goa Vagator embraces design elements that are modern, trendy, and vibrant, yet comfortable, a combination that resonates with the local community and tourists alike. With every new hotel, we raise the bar for hospitality and solidify our position as frontrunners in hotel design in the country. With art at the core of our design philosophy, we take immense pride in supporting emerging artists by displaying their original commissioned artwork at ibis hotels, fostering a vibrant artistic ecosystem.”
Puneet Dhawan, Senior Vice President of Operations—Accor India & South Asia, said, “This newest addition to the ibis family marks a significant milestone in our ongoing commitment to delivering exceptional hospitality. Anticipating a substantial influx of both domestic and international tourists this season, the hotel promises a distinctive and immersive experience tailored for business and leisure travelers alike. With a focus on creating a welcoming environment for families, the property boasts bold design elements and an inclusive atmosphere.”
Kedar Dighe, Cluster GM, ibis Styles Goa Vagator & Calangute, said, “ibis Styles Goa Vagator is creative and eclectic with an atmosphere that makes you want to move around in style. On top of that, the location is incredible, with buzzing nightlife, historical forts, quaint cafes, and serene beaches, making it a perfect stay for a leisure traveler. With 142 contemporary and modern guest rooms featuring balconies and French windows, guests can enjoy the scenic beauty of the surrounding area. The poolside bar, Spice It restaurant, modern gym and banquet hall will provide a perfect setting for relaxation and rejuvenation.”
To celebrate the launch, ibis Styles Goa Vagator has introduced an exclusive offer of “Pay What You Want”, a signature offering from ibis brands. The offer is exclusively for members of ALL – Accor Live Limitless Loyalty program. To become a member, visit All.com or download the ALL mobile app.
6, Oct 2023
INTUNE launches its first ever all-women-staffed store in Pune!
Pune, October 6, 2023: ‘INTUNE,’ the fashion-for-all brand, opens its first store in Pune at Terminal 1, Phase 1 Hinjewadi that is run entirely by women, demonstrating the brand’s unwavering dedication to do what’s right for the business, even if it means walking the path less traveled. This is the retail chain’s 6th Store in India.
INTUNE inspires clients to look fashionable and feel like smart shoppers by providing a varied assortment of budget-friendly yet attractive apparel options. INTUNE makes sure that being fashionable can be pocket-friendly. INTUNE is focused on meeting the needs of customers who enjoy affordable good quality fashion.
Commenting on the same, the Official Spokesperson of INTUNE said, “We’re breaking barriers in the retail industry with our all-women-run store. The ‘INTUNE’ store in Pune exemplifies our commitment to innovation and inclusivity” he remarked. “We want to provide an environment in which women can thrive and contribute to the success of our company. By empowering women in our staff, we are taking an important step towards creating a more inclusive and varied retail market.”
The new ‘INTUNE’ store in Pune marks the beginning of a new chapter in the company’s retail journey. It demonstrates the brand’s dedication to providing its customers with new purchasing experiences. With a team of skilled women at the helm, they’re not only smashing gender preconceptions but also bringing new views and creativity to the retail scene.
The store will be fully managed by women employees – from the Store manager to customer care executives, who help consumers make informed buying decisions. Women employees at this INTUNE store are trained extensively on key operational functions such as customer service, sales, financial management, and stock planning.
INTUNE welcomes you to be a part of the great fashion celebration. Our committed team of female employees is ready to serve you with outstanding service, ensuring that all of your demands are addressed with speed. Enter a world of fashion where cool styles meet cool costs.
6, Oct 2023
Ex Google launches WhatsApp Learning Platform ‘chaabi’ to Transform Blue-Collar Upskilling
National, 6th October 2023: With the vision to make upskilling easy & accessible, chaabi launches their WhatsApp Learning Platform—a first-of-its-kind solution set to revolutionize blue-collar workforce training in India. Engineered with AI-powered vernacular Content offered in 10+ Indian native languages, the platform elevates training accessibility and completion rates through a dynamic gamification approach. To drive business impact, chaabi’s platform distinguishes itself by offering limitless customization options for training creation, real-time data analytics, and intelligent user enrollment.
Recent market analysis has underscored an impressive 73% surge in job openings targeting blue and grey-collar workers. This surge serves as a clear indicator of the escalating demand for skilled labor across various sectors. Upon conducting a survey, we found that 92% of workers don’t receive any vocational training and 87% of the workers were struggling with learning in English and some in Hindi as well which made chaabi build AI-powered Vernacular Content that trains people in their preferred languages. The incorporation of advanced AI technology facilitates personalized learning journeys, enabling individuals to progress at their own pace while honing skills that align with their career aspirations.
Speaking on the launch, Puneet Dhiman, Founder and CEO of chaabi.ai said, “India’s 500 million plus blue-collar workforce is poised for transformation. With WhatsApp, India’s most widely used app, as the primary platform we ensure efficient delivery of job-specific training tailored to blue-collar workers. This approach helps in enhancing productivity and employability among this vital segment of our workforce.”
With its innovative approach, chaabi aims to reshape the landscape of skill development and employment prospects for millions of blue-collar workers across the nation. By seamlessly integrating the convenience of WhatsApp with the power of AI, chaabi is at the forefront of this transformative journey.
6, Oct 2023
Strategic Partnership: Continental and DeepDrive Develop Wheel Hub Drive with Integrated Brake
Frankfurt/Munich, Germany, October 6, 2023: Continental has entered a strategic partnership with Munich-based high-tech company DeepDrive to develop core technologies for electric vehicles. As a first milestone, both companies will jointly develop a combined unit comprising drive and brake components for mounting directly on the vehicle wheel. DeepDrive is a specialist in the development of efficient electric motors, with many years of experience in large-scale automobile production. Continental, in turn, contributes its technological know-how in brake systems and its expertise in the industrialization of innovative technologies.
“With DeepDrive, we have gained a strong partner with whom we can jointly and sustainably advance the market penetration of electric mobility,” says Matthias Matic, head of Continental’s Safety and Motion business area. “The electric motors developed by DeepDrive extend the range of electric vehicles. They are lighter, more economical, and more resource-efficient. Combining all that with our efficient, high-performance brake technology to produce a new, compact unit is a decisive contribution to the success of electric mobility. What belongs together grows together here.”
“We are convinced that the development of our dual-rotor motor will revolutionize the electrification of motor vehicles,” says Felix Poernbacher, co-founder and managing director of DeepDrive. “The strategic partnership with Continental makes it possible to combine our drive system with the brake technology needed to create an innovative electric component essential to the mobility of tomorrow. The soaring demand for such technology demonstrates that this is the right way to go.”
Both companies see great potential in their collaboration as the electrification of vehicles makes it possible in the future to place all chassis functions, including the drive, directly on the wheel. In order to best implement the different requirements of electric vehicles, such as maximizing the range while minimizing installation space and simultaneous modularity, comprehensive optimization at the vehicle level is necessary. The optimal coordination of the brake and drive system makes a decisive contribution here. The integration of both elements in one unit enables a particularly high level of efficiency in the drive and when braking. Moreover, integrated components reduce complexity through modularization and facilitate the manufacturing process.
An innovative drive-brake unit is more efficient, more compact, and more economical
DeepDrive has developed and patented what is called a dual-rotor, radial-flux motor that can be installed as a central drive unit or as a wheel hub drive in series production vehicles. The partnership is focusing on developing an efficient, compact wheel hub drive optimized with a view to cost-effective production. Continental is contributing not only brake components for the joint drive-brake unit:
With its expertise in industrializing products right through to series development, the company is ensuring that the motor innovation from Munich will be road-ready with state-of-the-art brake technology soon. In the first step, a hydraulic brake is integrated into the drive-brake unit. In a second step, it is also planned to integrate the long-term dry braking systems without hydraulic components into DeepDrive’s innovative wheel hub drive. The combination of drive and brake in one unit is also the first step towards a so-called corner module with integrated chassis components, such as air suspension systems from Continental, in a compact unit directly on the wheel.
The collaboration between the companies was initiated by Continental’s Corporate Venture unit (co-pace). The Corporate Venture unit also participated in the Munich-based company as a financial investor in a Series-A financing of DeepDrive that was completed at the beginning of the year.
5, Oct 2023
Altimetrik launches Digital Business Academy to address digital talent needs
India, October 5, 2023 — Altimetrik, a pure-play digital business company, announces the launch of the Digital Business Academy (DBA), a comprehensive program designed to enable enterprises to successfully mature as Digital Businesses with the help of the Digital Business Methodology. The Academy, tailored for all organizational levels, including the CXO leadership suite to engineering professionals, offers crucial talent enablement, guaranteeing efficient digital adoption across all business functions.
The company also intends to extend the DBA framework to students, equipping them with the necessary skills for digital business methodologies and develop digital talent right from the start. This involves diverse approaches, offering students real-time scenarios, data sets, and immersive environments to comprehend and transition into DBMs. Furthermore, Altimetrik plans to establish academic credits related to this domain and a comprehensive curriculum supported by coaches who will guide and mentor the students throughout the learning process.
At the core of this program is a unified solution focused on the Single Source of Truth (SSOT), the central enterprise data repository, providing a singular and comprehensive view of a business and its customers by leveraging AI and ML technologies. This offering aims to create digital practitioners at scale, commencing with learning, adoption, and internalization at the enterprise level. This initiative introduces a three-pronged approach: Assessing the Benchmark, Digital Talent Enablement, and Internalize & Evolve, facilitating a seamless transition into the digital era.
Organizations globally are facing significant challenges in bridging the digital skills divide. ManpowerGroup’s 2023 Talent Shortage Survey reveals that an unprecedented 77% of employers encountered difficulties in recruiting for positions, marking a 17-year peak. The most sought-after skills are in the fields of IT and data.
Altimetrik’s Digital Business Academy addresses industry challenges by bridging talent gaps, facilitating seamless digital adoption, leveraging cutting-edge technology, increasing agility, empowering data-driven decision-making, fostering innovation, encouraging interdisciplinarity, improving customer experiences, and optimizing ROI. DBA provides professionals with indispensable skills and expertise to help businesses navigate the complexities of digital landscapes, fostering innovation, efficiency, and sustainable growth.
Commenting on the launch, Raj Sundaresan, CEO at Altimetrik, said, “The launch of the Academy signifies a strategic move aimed at catalyzing unprecedented growth in revenue, and profitability within the industry. Through meticulous streamlining of skill sets, focus on more agile sprint-level, outcome-driven engagements, and a comprehensive enhancement of our overall discipline, we have successfully helped our customers transform into digital business.”
He added, “In response to the consistent demand from business leaders seeking accelerated growth, we recognize the need for evolving in-house teams’ skills to meet these ambitious objectives. The DBA stands as a solution to this challenge, offering companies the opportunity to embark on transformative learning journeys tailored to various roles and business scenarios. Through this Academy, we aim to set a new standard for talent enablement in the digital age. Altimetrik has nurtured over 5,000 practitioners worldwide. Now, we extend our infrastructure and platform to empower companies to bolster their teams effectively.”
Digital Business Academy has a wide array of offerings, including:
Creation of Practitioners: DBA enables the development of practitioners proficient in Digital Business Methodology through virtual curriculums and coaching. The program includes self-paced coaching, time-based learning journeys, and essential knowledge checks, culminating in a practitioner’s challenge and acknowledgment.
Meaningful Learning Journeys: DBA facilitates meaningful learning journeys across roles and business scenarios. The program incorporates Skill Index Measures, Custom Roadmaps, Role-based Access, and detailed Tracking and Analytics to ensure effective learning outcomes.
Continuous Engagement: DBA enables engineers to become practitioners through continuous engagement programs. This approach emphasizes the importance of real-world implementation tailored to specific audiences.
The DBA aims to bring Capability Centers, Learning Platforms, and Engineering Infrastructure all under one wide ecosystem.
