21, May 2025
Kraftshala Launches India’s 1st Full-Stack Marketing Program
New Delhi, 21st May, 2025: Kraftshala, the edtech with the best placement rate in India, has rolled out the 3.0 edition of its flagship Marketing Launchpad program for the 2025 cohorts. Already recognized as the most outcome-driven marketing program in the country with over 2,200 learners placed in top companies over the past four years, the Marketing Launchpad is now even more immersive and closely aligned with real-world marketing roles.
The Marketing Launchpad now helps students become full-stack marketers with in-depth modules on Content Creation, Social Media, and an expanded Programmatic Advertising track. These are in addition to its strong foundation in various domains of Digital Marketing including Performance Marketing, SEO, Ecommerce; and also AI, Human Skills and Excel—skills essential to modern marketing workflows. What sets the new version apart is the integration of AI tools and content frameworks across every module. Whether it’s building a campaign, optimizing performance, or evaluating creatives, learners are actively using AI to speed up execution, make better decisions, and deliver stronger outcomes—mirroring what real marketers do today.
Because of the quality of learning outcomes, over the last four years, Kraftshala has placed more than 2,200 students in full-time marketing roles—more than any other online or offline institution in India.
With these additions, the program now runs for 22 weeks (up from 19), covering 850+ hours of learning. Learners complete 8 live projects, up from 5, across Meta Ads, Google Ads, SEO, Programmatic, E-commerce, Content Creation, Social Media, and Blog Development, making it one of the most hands-on and comprehensive marketing programs available today.
With an average CTC of ₹5.5L in the last few batches, highest offers of ₹9.2L, and an ROI of 3 to 4 times, Kraftshala continues to outperform legacy institutions in placing talent. Graduates have secured roles at top brands like Mamaearth, Acko Insurance, Tata Cliq, and Nykaa, with recent batches even landing roles at Google and Amazon. Kraftshala is also the largest talent supplier to leading marketing agencies such as Publicis, Performics, Dentsu, GroupM, IPG Media Brands, Hiveminds, Sokrati, MediaMint, SRV Media, and others.
Speaking about this, Varun Satia, Founder and CEO of Kraftshala, said, “The Marketing Launchpad was designed for those committed to building real careers in marketing. That requires moving beyond theoretical knowledge or limited specialisations. Today’s marketers need to understand content, performance, strategy, and execution as a whole. Our programs now reflect that shift. We have added greater depth, context, and hands-on rigour to ensure our learners are equipped to get placed in evolving roles.”
The upgraded curriculum trains learners to write creative briefs, evaluate content, run cross-channel campaigns, and analyse performance data using AI-powered tools integrated into every part of the learning journey. These are the skills increasingly sought after by recruiters—especially in startups and emerging brands—where marketers are expected to wear multiple hats from day one. Programmatic Advertising, which is one of the highest growing roles in the industry today is also expanded to cater to the needs of the recruiters.
With Marketing Launchpad 3.0, Kraftshala reaffirms its commitment to building practical, high-ROI career paths in marketing, without the time or cost burden of traditional MBA programs.
- 0
- By Neel Achary
21, May 2025
“You develop bonds with co-actors and crew that go beyond work,” Mihir Ahuja reflects on his time filming Amazon MX Player’s Pyar, Paisa, Profit
Mumbai- India, 21 May 2025: Amazon’s free streaming service, Amazon MX Player’s has unveiled its latest youth-centric drama, Pyar, Paisa, and Profit, and it’s already turning heads for its sharp writing and relatable themes. Based on Durjoy Dutta’s popular novel Now That You’re Rich, Let’s Fall in Love, the series is directed by Prashant Singh and centers around Abhijit (Mihir Ahuja) a sharp, idealistic young man from Delhi who finds himself navigating the high-pressure corporate world of Mumbai. Set against the backdrop of ambition, emotional entanglements, and moral crossroads, the series delivers an honest, heartfelt portrayal of today’s generation trying to strike a balance between dreams, relationships, and reality. Alongside Mihir Ahuja, the series boasts a dynamic ensemble featuring RJ Mahvash, Pratik Yadav, Shivangi Khedkar, Nitish Sharma, and Naman Upadhyaya, each bringing their unique spark to this high-stakes coming–of-age drama.

Reflecting on his time on set, Mihir Ahuja shared, “There are so many memories from the shoot that it’s honestly hard to choose just one. Being on set felt like being with family. You develop bonds with co-actors and crew that go beyond work— it becomes a second home. Every day brought something new, and we genuinely enjoyed every bit of it.”
Speaking about a moment that stood out, he added, “One scene that stayed with me is a flashback where Abhijit is teaching accounts to his friend. It’s such a tender, well-written scene that shows a vulnerable side of Abhijit you rarely get to see. And then, of course, all the scenes where the four of us were together were just unforgettable. We were always up to some mischief, constantly laughing and pulling each other’s legs. I think Director Prashant really had his hands full with us on those days!”
Pyar, Paisa, Profit is now available for free exclusively on Amazon MX Player, available through its apps on mobile, Amazon’s shopping app, Prime Video, Fire TV, and Connected TVs.
21, May 2025
Global Leaders, Young Athletes Shine at EBEL Awards and National Games 2025 by STAIRS

• EBEL Ratna Samman conferred on national and global icons including PT Usha, Vijay Goel, and Rt. Hon. Christopher Luxon, Prime Minister of New Zealand
• Over 4,000 athletes from 20 states participate in the STAIRS National Games 2025
In a resounding celebration of dedication, vision, and grassroots impact, the STAIRS Foundation, a National Sports Promotion Organization, recognised by the Ministry of Youth Affairs and Sports, presented the prestigious EBEL Awards 2025 and STAIRS National Sports Excellence Awards 2025 at the Talkatora Indoor Stadium, New Delhi. The awards were bestowed in the presence of distinguished guest His Excellency Patrick John Rata, High Commissioner of New Zealand to India, Shri Vikram K Porval (IPS), Deputy Commissioner of Police (Economic Offence Wing/EOW), Delhi, joined as the Special guest and Shri Ajit M. Sharan, Chair of the Advisory Board at STAIRS Foundation and former Secretary of the Ministry of Youth Affairs and Sports, Government of India. Shri Pankaj Kumar Singh, Hon’ble Minister of Health and Family Welfare, Transportation and Information Technology was invited as the Chief Guest. Shri Sanjay Seth ji, Honourable Minister of State for Defence, sent a video message of his encouragement to the young athletes of STAIRS.
Also present at the ceremony were STAIRS Brand Ambassadors, including acclaimed actor Amit Sadh, international boxer Gaurav Bidhuri, and India’s ‘Push-up Man’ Rohtash Choudhary, who inspired the crowd by reaffirming their commitment to the cause of grassroots sports and youth leadership.
At the heart of the evening were the EBEL Awards, honouring visionary individuals and institutions who have created meaningful change in the fields of sports, education, youth leadership, and social inclusion. Among the top honours, the EBEL Ratna Samman was conferred upon Smt. P. T. Usha, President of the Indian Olympic Association and Padma Shri awardee; Shri Vijay Goel, Vice Chairman Gandhi Smriti, Former Union Sports Minister of India, 4 times MP, Lottery Crusader, and UNESCO Awardee (Heritage); Rt. Hon. Christopher Luxon, Prime Minister of New Zealand, and Shri Shashi Dubey, a renowned spiritual life coach and founder of The Indian School of Natural Spiritual Sciences. These leaders were recognised for their exceptional impact and dedication to youth and societal development.
Recognising innovation and systemic change, the EBEL Utkrisht Samman was awarded to Shri Anandeshwar Pandey, Executive Director of the Handball Federation of India, for his instrumental role in shaping sports governance and infrastructure. In the international category, David Forde, former international footballer, coach, and author, was honoured with the EBEL Utkrisht International Catalyst Samman for his global influence on youth sports and mentorship.
Acknowledging ethical coaching and character building, the EBEL Dronacharya Samman was conferred upon Shri Sheeshpal Rajput, Chairman of the Gujarat State Yog Board. The EBEL Khel Protsahan Samman, which recognises excellence in promoting grassroots sports access and infrastructure, was awarded to Mr. Tahsin Zahid, CEO of the Sports, Physical Education, Fitness & Leisure Sector Skills Council, and to Kanan Devan Hills Plantations Company Private Limited (KDHP), a Tata Consumer Products initiative.
For their exceptional contributions to youth development across education, mental health, skills, and leadership, Shri Yogesh Mishra, Founder and Editor-in-Chief of Newstrack, and Shri Navneet Kumar Sehgal, Chairman of Prasar Bharati, were awarded the EBEL Yuva Vikas-Shiromani Samman.
Special Honours were given to Mr. Abhay Ojha, the Chief Executive Officer of iTV Network, Shri Ayush Thakur—a dynamic young entrepreneur and consultant and Dr. Sadhna Dixit, Founder of the World Wellbeing Forum and President of The Indian School of Natural Spiritual Sciences.
The STAIRS National Sports Excellence Community Trailblazer Award was given to Ms Radhika Ojha. Other notable recipients included Sh. Lokmanyu Chaturvedi, honoured as an inspirational coach in eSports; Ms. Swati Shukla, celebrated for empowering women in sports; Dr. Richa Prakash, Principal of DPS Kalyanpur, Kanpur, for excellence in sports leadership; Shri Saurabh Yadav, as the best physical education teacher promoting sports; and Shri Tanishk Singh (aka Admino), a rising star in eSports.
In parallel, the STAIRS National Sports Excellence Awards 2025 recognised individuals and institutions that have worked relentlessly at the grassroots level to promote sporting talent and culture. From Rajasthan, Shri Sandeep Sargara was awarded as the most active STAIRS coordinator. In the school categories, Jaypee Public School, Noida, was named Best School in Sports Development, and Gaurs International School, Noida, received the Best Sports Infrastructure award. Rising star honours went to K R Mangalam World School, Bahadurgarh, and Prime Scholars International School, Gurugram, while Sanskaar International School, Prayagraj, was lauded as a Grassroots Champion. Seth M. R. Jaipuria School, Padrauna, was recognised for its role in rural sports talent development.
Shri Divyanshu Garg was honoured for best state-level event coordination, while Shri Vivek Samania received recognition for outstanding work in physical education. The award for promoting Taekwondo was presented to Shri Raghvendra Kumar Singh, and Shri Sunil Shinde was celebrated as the best state games organiser from Maharashtra.
Speaking on the occasion, Shri Siddhartha Upadhyay, Founder and President of STAIRS Foundation, remarked, “These awards are not just honours—they are recognitions of a movement. A movement rooted in the belief that grassroots efforts can produce Olympic champions and national leaders. Through these awards, we celebrate those shaping the future of India, both on and off the field.” The awards mark a milestone in STAIRS Foundation’s journey to create an equitable and accessible sports ecosystem and underscore its unwavering commitment to India’s vision of becoming a global sporting powerhouse.
On the sidelines, the Talkatora Indoor Stadium in New Delhi roared with energy as STAIRS Foundation inaugurated the Second Edition of the STAIRS Youth National Games alongside the inaugural STAIRS School Games.
The grand opening ceremony was a vibrant spectacle, bringing together over 4,000 young athletes from 20 states, selected from over 400 District games spread across 15 sports disciplines, now ready to win glory on the national stage.
21, May 2025
Consistent, Recognized as Top Brand for Motherboards and IP Cameras in 2024
New Delhi, May 21, 2025: Consistent, a trusted leader in the IT Hardware, Storage, Print Consumables and Security & Surveillance, has bagged two key awards at the recently concluded 17th NCN Awards 2024. The company was named the Highest Selling Motherboard Brand and the Best Indian IP Camera Brand for the year—an acknowledgment of its steady growth and strong market presence.
The awards are part of an annual initiative that highlights companies making a meaningful impact across India’s technology and security product landscape. For Consistent, this recognition comes on the back of consistent efforts to offer dependable products and responsive support, backed by a growing distribution network.
With a presence across more than 20 states and a product lineup that spans motherboards, SSDs, RAMs, networking solutions, CCTV cameras, peripherals, and consumer electronics, Consistent has carved a space for itself in both home and business segments. The company’s motherboard business, in particular, has seen impressive adoption among system integrators and PC builders, while its IP camera range is becoming increasingly popular among residential and small business users looking for easy-to-use, affordable surveillance options.
Reflecting on the win, Yogesh Agrawal, CMD and Co-Founder of Consistent, said: “These recognitions mean a lot to us—not just as a company, but as a team that has worked hard to build something reliable and long-lasting. We’ve always believed that if we keep things simple and focus on what customers really need, growth will follow. This award is a moment to pause and thank all our partners, teams, and customers who have made this journey possible.”
Consistent has built its reputation not through flashy campaigns, but by staying close to the ground—understanding what the Indian consumer wants, keeping pricing transparent, and ensuring stock availability and service support in both metro and non-metro cities.
With the Indian IT hardware and surveillance space evolving rapidly, the company plans to strengthen its R&D capabilities, introduce new product lines, and expand its manufacturing footprint in the coming year.
21, May 2025
How Lumeil’s Procurement Concierge Is Saving Time (and Sanity) for India’s Designers
Jaipur: In a design industry where timelines are shrinking and client expectations are rising, Lumeil—a curated e-commerce platform for premium decorative lighting—is helping top interior designers and architects regain control of one of their most frustrating workflows: lighting procurement.
With the launch and rapid adoption of its Procurement Concierge service, Lumeil is streamlining an often overlooked, chaotic part of the design process. From sourcing and availability checks to pricing, delivery coordination, and damage control, the platform’s structured service is solving the time-draining challenges that professionals quietly endure behind the scenes.
In India’s booming interior design market—projected to grow at a CAGR of 7.4% through 2030—designers are managing more complex projects than ever, with tighter deadlines and higher stakes. Yet lighting procurement remains a fragmented process, often involving back-and-forth with multiple vendors, unclear lead times, inconsistent product quality, and poor post-sale support.
“This is the part no one sees—the hours spent chasing product confirmations, the panic when one pendant arrives broken, or when a design gets discontinued mid-project,” said Naman Jain, Founding Member of Lumeil. “Our Procurement Concierge brings structure, speed, and service to a process that has long been neglected. It’s not just about selling lighting—it’s about removing friction and giving designers the headspace to focus on creativity.”
Through Lumeil’s concierge support, designers get access to a dedicated lighting procurement specialist who handles everything from vendor coordination and product comparisons to availability checks, consolidated invoicing, and project-wise shipment tracking. This service is particularly valuable in multi-vendor projects, where timelines are tight and coordination can make or break delivery schedules.
As design firms scale and take on larger residential, hospitality, and commercial projects, structured procurement services like Lumeil’s are increasingly seen not as a luxury—but a necessity.
“Procurement shouldn’t be a guessing game,” added Naman. “We’re giving designers a smarter, faster way to work—with the confidence that every fixture will arrive as expected, on time, and aligned with the design vision.”
With its Procurement Concierge offering, Lumeil is not just selling lighting—it’s becoming a strategic sourcing partner to India’s design community, helping professionals meet the demands of modern project delivery without sacrificing quality, control, or peace of mind.
21, May 2025
78 percentage of Gen Z Values Social Connection at Work, Reveals Compass Group Study
May 21, India: As Gen Z prepares to dominate the global workforce, a groundbreaking study by Compass Group, the fastest-growing food and facility management services provider, in collaboration with Mintel, reveals a compelling insight: food is fast becoming the new connector in the modern workplace. The study underscores that social connectivity at work is no longer optional—it is essential for employee well-being and talent retention.
Spanning 21 countries—including India—and covering sectors like Business & Industry, Healthcare & Senior Living, Education, Sports & Leisure, and Defence, Offshore & Remote, The Power of Socialisation survey found that 78% of Gen Z employees value work environments that promote meaningful relationships, while 54% would quit a job due to loneliness. The data highlights that only 29% of Gen Z employees feel connected to their company’s mission in unsocial work environments—underscoring the growing need to embed natural moments of socialisation into daily office life.

In today’s hybrid and high-pressure workplaces, food has emerged as a powerful enabler of social interaction. From vibrant cafés to curated micro-markets and coffee bars, companies are designing food spaces to bring people together. These spaces are becoming hubs for conversation, collaboration, and creativity—transforming the break into a vital moment of reconnection. Whether it is the casual conversation over a morning brew or team bonding over healthy lunches, food-led experiences are reshaping workplace culture.
Vikas Chawla, Managing Director, Compass Group India, said, “The Power of Socialisation report confirms what leaders have long suspected; workplace culture directly impacts retention and performance. When employees feel socially connected, they align with organisational goals. The data speaks volumes; only 14% of employees in non-social workplaces see themselves staying long-term. This study proves that workplaces designed to foster interactions lead to happier, more engaged, and more productive employees.”
Based on the report’s findings, Compass Group India is at the forefront of fostering connection through food. The company is designing immersive café spaces, coffee bars with vibrant interiors, and wellness-focused food counters. These settings not only spark spontaneous conversations but also support a healthy and purpose-driven culture. By turning mealtimes into shared experiences, Compass is nurturing workplace belonging and joy.
Hobby clubs such as reading circles, music groups, and gaming parlors are also emerging as key drivers of employee engagement—and food is seamlessly integrated into these spaces through themed snack stations, micro-kitchens, and beverage counters that make these breakout zones inviting and energising. Coffee has emerged as the ultimate conversation starter, with offices investing in beautifully designed coffee bars that mirror the experience of a local café, complete with cozy seating and ambient vibes.
“The future of work is deeply social and as leaders responsible for shaping tomorrow’s workplace, we cannot ignore these findings. Our responsibility extends beyond operational metrics to creating a culture that fosters belonging and purpose. The study shows that employees taking structured breaks report 52% higher workplace happiness than those who take breaks only when prompted by exhaustion. The Gen Z and Millennials, in particular, are looking for more than just a paycheque; they seek workplaces that actively promote interaction, collaboration, and well-being. Organisations that prioritise social connectivity will see measurable returns in engagement, innovation, and retention,” commented Manika Awasthi, Chief People Officer, Compass Group India.
In a rapidly evolving economic landscape—where India contributes over 7% to global GDP and houses a 500-million-strong workforce—the role of food in crafting inclusive and engaging work environments is becoming more central than ever.
As businesses prepare for the future, those that nurture daily, human experiences—especially over food—will lead in attracting, engaging, and retaining top talent. Compass Group India is proud to be pioneering this transformation, turning every meal and coffee break into a moment of meaningful connection.
21, May 2025
ICRA Analytics Unveils ‘InfRE360’: A Cloud-Based SaaS Platform for Indian InvITs and REITs
Mumbai, India: ICRA Analytics Ltd., a leading provider of business intelligence, risk management, and analytics solutions, today announced the launch of ‘InfRE360’, India’s first cloud-based SaaS Data & Analytics platform tailored exclusively for Infrastructure Investment Trusts (InvITs) and Real Estate Investment Trusts (REITs).
InfRE360 is designed to empower strategic decision-making and investment planning among sponsors, investors, regulators, and other stakeholders in India’s REIT and InvIT ecosystem. Coverage encompasses road, power, telecommunication, warehouse & logistics for InvITs and REITs. The platform offers comprehensive insights backed by powerful analytical tools and real-time intelligence.
“With the rapid evolution of India’s infrastructure and real estate trust markets, there is an urgent need for a robust and reliable analytics backbone. InfRE360 bridges this gap by delivering actionable insights, transparency, and efficiency in a single, user-friendly platform,” said Madhubani Sengupta, Head- Knowledge Services, ICRA Analytics.
Key Features of InfRE360
- Extensive Data Coverage: Access up-to-date annual and quarterly financials from FY2022, covering 150+ performance parameters for REITs, InvITs at Trust level and their 300+ SPVs
- Performance Assessment: Explore sector, entity, and asset-level performance through interactive visuals. Evaluate key financial ratios across diverse metrics for deep operational insights.
- Key News Tracking: Stay ahead of market developments with near real-time alerts on the REITs and InvITs landscape
- Peer Level Analysis: Compare multiple peers within specific sectors to identify leaders, benchmark performance, and uncover strategic opportunities.
- Detailed Insights: Granular SPV-level information and access comprehensive data on shareholding patterns, debt instruments, and credit ratings.
- Valuation Simulator: Run scenario modelling and sensitivity analysis to assess potential changes in valuation based on varying market conditions
Tailored Benefits for Key Stakeholders
- Sponsors & Owners
- Strategic insights from comprehensive data sets
- Peer benchmarking for competitive advantage
- Time-saving automated data collection
- Investors
- Informed investment decisions via detailed analytics
- SPV-level risk identification and mitigation
- Scenario-based valuation clarity
- Regulators
- Real-time compliance tracking and market risk monitoring
- Data-driven policy formulation and gap analysis
- Enhanced transparency and accountability
With InfRE360, ICRA Analytics continues to redefine how India’s capital markets leverage data and technology to drive efficiency, governance, and informed growth.
21, May 2025
Cosmo First reports Q4, FY25 and FY24-25 results
Mumbai, 21st May 2025: Cosmo First Limited today declared its financial results for the quarter and year ended March 2025.
Q4, FY25 EBIDTA is backed by higher specialty sales and better BOPP & BOPET film margins. The EBITDA would have been better but for one-time non-recurring cost of Rs 4.3 crores for thermal line shifting from Korea to India (bringing in 10 crores annual efficiencies) and 10% lower volume of BOPET film due to planned shutdown.

FY25 EBITDA is higher primarily due to higher specialty sales (10% growth vs PY), cost rationalization of about Rs 25 crores, better BOPP and BOPET films margins and improved performance of specialty chemical subsidiary.
The Company has invested 1,180 crores in the last 3 years (including 502 crores in the last year) in multiple growth projects including BOPP, CPP & Polyester lines, Metallizers, Coating lines, Window / PPF films, Zigly and Rigid Packaging) and these will yield a significant ramp up in revenue as well as profitability in the next 2 to 3 years.
Cast Polypropylene Line (CPP) with an annual capacity of 22K Mt has started operations from March 2025 while Sunshield films from May 2025. The Company has successfully done pilot runs with 50+ distributors, who are going to distribute both Sunshield films and Paint Protection films. The BOPP line having annual capacity of 81k Mt p.a. is also expected to start operations from Q1, FY26.
The Specialty Chemical subsidiary has achieved high teens EBITDA with topline of Rs 180 crores in FY25.
The Board of Directors had recommended dividend of Rs.4 per equity share for the financial year FY 24-25 subject to approval of shareholders in annual general meeting.
Commenting on Company’s performance Mr. Pankaj Poddar, Group CEO, Cosmo First Ltd said “The Company’s focus will be taking full leverage of the new investments, grow specialty film sales, expand in international geographies and push down costs. The new film lines are the most cost-efficient and should make Cosmo more competitive in the market. Specialty Chemicals is already earning healthy ROCE. In Zigly, we are expecting profitable growth in services (including Vet and Grooming). Our focus shall continue to be on expanding services particularly Vet care services as well as launch Private labels to improve margins on Product Sales.”
21, May 2025
5 Upskilling Platforms to Accelerate Your Career Growth
In today’s fast-evolving job market, staying relevant means constantly learning and adapting. Whether you’re aiming for a promotion, switching careers, or simply expanding your skill set, the right upskilling platform can make all the difference. Here’s a curated list of the top 5 upskilling platforms that are helping professionals like you accelerate career growth and stay ahead of the curve.
- NextLeap – NextLeap is a fast-growing startup in the workforce skilling segment, revolutionizing career transitions for early career professionals in India. Founded with the mission to bridge the gap between traditional education and real-world skills, NextLeap offers bootcamp-style Fellowship programs designed to help individuals break into new age technology roles in Product Management, UX Design, Data Analytics and Software Engineering. Since its inception in 2021, NextLeap has empowered over 15,000+ learners to successfully transition into technology careers, thanks to a curriculum rooted in hands-on learning, mentorship from industry leaders, and a strong focus on job placement. What sets NextLeap apart is its focus on outcomes led learning delivered at an affordable cost via an AI enabled full stack technology platform. NextLeap has been voted as one of the Top 100 Edtech startups in South Asia by HolonIQ in 2022 and has since established itself as a trusted learning platform driven for career advancement in India’s tech landscape.
- UpGrad – UpGrad is one of India’s most prominent online education platforms, offering industry-relevant programs in collaboration with top global universities like IIT Madras, IIIT Bangalore, and Deakin University. With a focus on career transition and professional growth, upGrad provides courses in data science, digital marketing, software development, management, and more. The platform emphasizes outcome-driven learning, combining live lectures, mentorship, and placement support, making it a go-to choice for working professionals.
- TeamLease Edtech – TeamLease EdTech is India’s leading Learning and Employability solution company. It helps Higher Education Institutions (HEIs) launch, run and manage their own Online/ODL Programs, improve the employability of their students through its apprenticeship programs and helps employers build talent supply chains along with improving employee productivity. Through its cloud-hosted, mobile-first, managed services platform, TL Edtech provides a wide range of services – enrollment, learning, upskilling, apprenticeships, student support and assessment – helping customers improve access and learning outcomes. TeamLease EdTech has exclusive partnerships with over 60 of India’s largest Universities and Premier Institutions across 16 Indian states, and it trains 7 Lakh students on its platform through 9 Indian languages, works with 1200 corporates in their upskilling/skilling initiatives and manages over 200 degree, diploma, certificate programs
- Simplilearn- Simplilearn delivers high-quality online bootcamps and certification programs in digital skills such as cloud computing, AI/ML, project management, and cybersecurity. Partnered with global names like Purdue University, IBM, and Microsoft, the platform is popular among mid-career professionals looking to upgrade their technical and managerial skills. Simplilearn’s blended learning model — combining live classes, labs, and capstone projects — ensures that learners gain both theoretical and practical proficiency.
- Great Learning – Great Learning is an edtech platform in India for postgraduate programs and certificate courses in high-demand fields like analytics, AI, data science, cloud, and business management. Collaborating with top institutions like Stanford, MIT, and IIT Madras, it caters to early- and mid-career professionals. The platform offers personalized mentorship, hands-on projects, and career support, enabling learners to build job-ready skills and gain industry-recognized credentials.
21, May 2025
Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film
May 21, 2025 – In a bold leap forward for AI-driven creativity in advertising, Wondrlab India has once again teamed up with the iconic summer brand DermiCool to unveil fully AI-generated advertisement. Brought alive in collaboration with AI creative agencies, The TopScout and Crushed Studios, this innovative film continues the brand’s momentum following the tremendous success of its previous ‘Garmi ki Pakad’ campaign.
Crafted by Wondrlab, a leading martech network, the new film reimagines the battle against ghamoriyan (prickly heat) through a dynamic, video game-inspired narrative. Set on a stylized battlefield, it features cool warriors taking down ghamoriya (prickly heat) causing heat monsters, symbolizing DermiCool’s powerful cooling action.
Kaushik Vedula, AVP-Marketing, DermiCool at Emami India, said, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation consumers we realized that we needed to adopt modern story telling formats while retaining the legacy we are proud of. DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking, while being more agile and efficient approach to creative development”
Amit Akali, Co-founder and CCO of Wondrlab, added,
“Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”
Gauri Gokarn, Content Lead at Wondrlab, shared,
“While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”
The AI-generated film is now live across all major digital platforms, marking a milestone in the evolution of tech-enabled storytelling in Indian advertising.