21, May 2025
Wondrlab India and DermiCool Launch Fully AI-Generated Ad Film
May 21, 2025 – In a bold leap forward for AI-driven creativity in advertising, Wondrlab India has once again teamed up with the iconic summer brand DermiCool to unveil fully AI-generated advertisement. Brought alive in collaboration with AI creative agencies, The TopScout and Crushed Studios, this innovative film continues the brand’s momentum following the tremendous success of its previous ‘Garmi ki Pakad’ campaign.
Crafted by Wondrlab, a leading martech network, the new film reimagines the battle against ghamoriyan (prickly heat) through a dynamic, video game-inspired narrative. Set on a stylized battlefield, it features cool warriors taking down ghamoriya (prickly heat) causing heat monsters, symbolizing DermiCool’s powerful cooling action.
Kaushik Vedula, AVP-Marketing, DermiCool at Emami India, said, “DermiCool enjoys the love of its consumers owing to it consistently delivering cooling relief from heat and associated problems like prickly heat. In our efforts to win the new generation consumers we realized that we needed to adopt modern story telling formats while retaining the legacy we are proud of. DermiCool Warriors, our digital film, is an effort in that direction. It embraces future-facing technologies in brand communication while staying true to the brand’s core emotional legacy and promise. The campaign highlights the strategic use of AI as a cost-effective alternative to high-budget filmmaking, while being more agile and efficient approach to creative development”
Amit Akali, Co-founder and CCO of Wondrlab, added,
“Very rarely does a client present a brief that lets us push creative and technological boundaries. We had the concept in place, but bringing AI into the mix supercharged the execution and gave the film an entirely new visual identity.”
Gauri Gokarn, Content Lead at Wondrlab, shared,
“While AI is still in its early days in advertising, this project has shown us just how powerful the technology can be when used thoughtfully. It wasn’t just about creating content—it was a collaborative learning journey that opened up new creative avenues.”
The AI-generated film is now live across all major digital platforms, marking a milestone in the evolution of tech-enabled storytelling in Indian advertising.
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- By Neel Achary
20, May 2025
Cellecor Gadgets Limited set to launch Premium QLED Smart TV Range in May 2025
New Delhi, May 20th, 2025 – Cellecor Gadgets Limited, one of India’s fastest-growing consumer electronics brands, has launched its premium range of QLED Smart TVs, marking a significant leap in its television portfolio and reinforcing its commitment to delivering immersive, next-generation home entertainment experiences.
Launched in May 2025, the QLED Smart TV range is available in sizes of 32″, 43″, 50″, 55″, and 65″. This range offers vibrant picture quality, elegant design, and an intuitive smart interface catering to the growing demand for high-performance TVs among discerning Indian consumers. With this launch, Cellecor provides a compelling combination of advanced technology and value-driven pricing in the premium TV segment.

The QLED Smart TV range is now available across Cellecor’s nationwide retail footprint, including its exclusive brand stores.
“Cellecor is committed to transforming everyday living through technology that’s intuitive, impactful, and proudly Made in India,” said Ravi Agarwal, Founder & Managing Director of Cellecor Gadgets Ltd. “With our QLED Smart TV range, we’ve brought cinema-quality viewing into Indian living rooms making premium entertainment more accessible than ever before.”
This launch significantly strengthens Cellecor’s position in the television category, enhances brand perception in the premium segment, and attracts a new audience seeking sophisticated entertainment solutions. It also supports the brand’s broader strategy to become a comprehensive, trusted name in smart lifestyle technology.
20, May 2025
Rosero Group Unveils Rosero Elena The Ongoing Project Redefining Luxury Living After the Resounding Success of Roseate Homes

Rosero Group, a trusted name in the real estate sector, proudly announces the successful completion and delivery of Roseate Homes, a premium residential development that has redefined modern living. Following this remarkable achievement, the group is set to introduce Rosero Elena – an ongoing project that embodies the pinnacle of luxury, innovation, and architectural excellence.
Founded by Amit Dua and Inderjeet Singh Kalra, Rosero Group has earned a reputation for delivering meticulously designed residential spaces that reflect superior quality and sophistication. With Roseate Homes receiving widespread acclaim, Rosero Elena – the ongoing project is poised to become a landmark of contemporary living, offering an elite lifestyle to discerning homeowners.
“With Roseate Homes, our vision was to craft an extraordinary living experience by blending modernity with comfort. With Rosero Elena – our ongoing project, we are pushing the boundaries of luxury, introducing a development that epitomizes elegance, convenience, and excellence in every aspect,” said Amit Dua, Founder, Rosero Group.
“At Rosero Group, we don’t just construct buildings; we create thriving communities that enhance lives. Rosero Elena – the ongoing project, will be a testament to this commitment, offering an unparalleled fusion of opulence and functionality,” added Inderjeet Singh Kalra, Founder, Rosero Group.
Rosero Elena – The Ongoing Project Ushering in a New Era of Luxury
Strategically located in a prime area, Rosero Elena – the ongoing project is meticulously designed to provide a superior living experience, featuring:
Architectural Brilliance: Thoughtfully designed residences with modern aesthetics and spacious layouts.
World-Class Amenities: Landscaped gardens, wellness zones, and state-of-the-art recreational facilities.
Unmatched Connectivity: Easy access to key city hubs, business districts, and essential infrastructure.
“Rosero Elena – our ongoing project, is not just a residential development; it is a statement of luxury and forward-thinking design. Every detail has been carefully curated to offer an unparalleled lifestyle, making it one of the most sought-after addresses in the region,” said Shubham Bedi, Business Unit Head, Rosero Group.
With an unwavering focus on customer satisfaction and excellence, Rosero Group continues to shape the future of urban living by developing homes that seamlessly blend luxury, functionality, and sustainability.
Roseate Homes – A Successfully Delivered Benchmark of Modern Living
The successful completion of Roseate Homes stands as a testament to Rosero Group’s dedication to quality and customer-centric development. This premium residential project, known for its architectural finesse and world-class amenities, has raised the bar for contemporary living and cemented the group’s position as a market leader.
Nestling Wood An Ongoing Project Setting New Standards
Alongside Rosero Elena – the ongoing project, Rosero Group is also developing Nestling Wood an ongoing project designed to integrate sustainability with luxury. With its eco-friendly design, green spaces, and smart living solutions, Nestling Wood promises to offer a distinctive residential experience tailored for modern homeowners.
20, May 2025
MyDesignation Onboards ITW Playworx as Strategic Communications Partner
National, India– 20th May 2025: ITW Playworx, the global brand solutions arm of ITW Universe, has been roped in as the strategic communications partner for MyDesignation, a rising D2C fashion and lifestyle brand. This collaboration aims to elevate MyDesignation’s brand story and forge deeper, more impactful connections with its audience through sharp, insight-driven communication strategies.
Under this mandate, ITW Playworx will develop and implement a holistic PR strategy for MyDesignation, using creative and forward-thinking methods to boost the brand’s visibility. In parallel, ITW Universe will collaborate closely with MyDesignation’s marketing team to expand the brand’s reach through strategic outdoor (OOH) campaigns and sports marketing, and other branding platforms, delivering a cohesive and powerful brand presence.
Swaroop Krishnan, Co-founder & CEO, added, “Our journey from Thiruvananthapuram to the national stage has been powered by authenticity, bold creativity, and solid business fundamentals. Teaming up with ITW Playworx is a strategic move to amplify this momentum. Their expertise in media and storytelling will help us cultivate a brand voice that speaks to India’s identity-driven youth as we scale across the country.”
Commenting on the partnership, Sidharth Ghosh, CEO of ITW Playworx, said, “MyDesignation is a great example of how powerful storytelling can build a bold brand. Their journey from local to capturing the national spotlight reflects the spirit of new-age India. At ITW Playworx, we’re excited to bring our strategic and creative ideas to help shape their next chapter.
Speaking on the association, Bhairav Shanth, Co-Founder, ITW Universe, said, “We’re excited to join hands with a dynamic, new-age brand like MyDesignation that’s redefining fashion from the grassroots level. In today’s fast-evolving consumer landscape, brands need integrated, multi-channel strategies to break through and build lasting impact. Alongside the work led by ITW Playworx, we’re bringing a robust 360-degree approach, spanning digital, OOH, sports marketing, and more to elevate MyDesignation’s presence and connect with the next generation of fashion-forward consumers across India.”
With this association, ITW Playworx aims to position MyDesignation as more than just a fashion label, establishing it as a cultural movement that resonates deeply with India’s youth and their desire for self-expression through style.
20, May 2025
High-Quality Knee Replacement Surgery Now Available for Just Rs1,10,000 at Apex Group of Hospitals
Mumbai – In a move set to bring relief to thousands suffering from chronic knee pain, Apex Group of Hospitals, known for providing high-quality medical care in Mumbai, has announced that advanced knee replacement surgery (for one knee) is now available for just ₹1,10,000. Combining state-of-the-art technology, a team of expert doctors, and world-class facilities, this decision marks a significant step toward making orthopedic care more accessible and affordable for the common man.

Knee pain has become increasingly common due to today’s fast-paced lifestyle and age-related wear and tear. It severely affects mobility and quality of life. For many, knee replacement surgery is the only permanent and effective solution. However, the high cost of this procedure has kept it out of reach for a large section of society. Understanding this pressing need, Apex Group of Hospitals has stepped forward with this affordable surgery package.
Speaking about the initiative, Dr. Vrajesh Shah, Medical Director at Apex Group of Hospitals, said, “We believe that quality healthcare is a fundamental right of every citizen. Our goal is to make world-class medical services accessible to all. Knee replacement surgery can be life-changing for many, and by offering it at just ₹1,10,000, we hope to reach patients across all socio-economic backgrounds. This initiative is a step toward extending advanced orthopedic care to every corner of society.”
He also added that eligible patients can receive financial assistance of up to ₹50,000 under the Chief Minister’s Assistance Fund, which can further reduce their out-of-pocket expenses.
The hospital is fully equipped with advanced surgical infrastructure, including cutting-edge operation theatres, experienced orthopedic surgeons, and a highly trained medical team. Every patient receives end-to-end care—pre-operative assessments, the surgery itself, and post-operative rehabilitation—through a comprehensive treatment plan.
This offer is not limited to a single branch; it is available at all major Apex Group of Hospitals locations. The initiative is being rolled out for a limited time and will be provided on a first-come, first-served basis.
Apex Group of Hospitals urges all those suffering from knee problems not to miss this opportunity. With affordability, safety, and quality at its core, this initiative is expected to benefit thousands of patients who have been postponing surgery due to financial constraints.
20, May 2025
Cashify Teams Up with Gaurav Kapoor to Launch ‘Cashify Lie Hard’: A Comedy Show That Makes You Guess the Truth
India, 20th May 2025: Cashify, India’s leading recommerce brand, has partnered with stand-up artist Gaurav Kapoor to present a new comedy game show called Cashify presents ‘Lie Hard’. It will be an 8-episode comedy series where hilarious storytelling meets audience sleuthing. With a rotating cast of comedy heavyweights like Anubhav Bassi, Harsh Gujral, Gaurav Gupta, Ravi Gupta, Gurleen Pannu and more, the series promises unexpected twists, straight-faced lies, and sharp, unscripted laughs.
This innovative format puts comedians in the spotlight with two rounds and a winner’s finale. In each round, they share a few personal stories. Only one is true, and the rest are total bluffs. The challenge? Make every story sound real. Fellow comics try to guess the truth, and the audience votes live. Then comes the twist: the Cashify Round, where the audience doesn’t just judge, they win real cash.

Now streaming on Gaurav Kapoor’s YouTube channel, Lie Hard brings a fresh format of comedy that blurs the line between storytelling and game show, with new episodes dropping every two weeks.
Adding his perspective, Nakul Kumar, Co-founder & CMO, Cashify, said, “We’ve always loved doing things a little differently, and Lie Hard is exactly that. Just as Cashify is redefining how people sell their old phones—making it smarter, simpler, and more sustainable—this show brings a fresh and clever twist to comedy. It’s not just about entertainment, it’s about authenticity and creativity, which perfectly captures the spirit of our brand. Partnering with Gaurav and the killer lineup of comics felt like the perfect way to connect with our audiences while keeping our storytelling game strong.”
This collaboration is a strategic move by Cashify to deepen brand awareness and build top-of-mind recall across India. Gaurav Kapoor’s cross-generational appeal, reaching audiences aged 18 to 40, makes him a natural fit, aligning with Cashify’s mission to democratize tech ownership and reshape perceptions around pre-owned smartphones.
Lie Hard also signals a broader evolution in the brand’s marketing approach. From conventional campaigns to high-impact storytelling that builds emotional connection. It taps into the wit, originality, and creativity that not only define the show, but also mirror the values at the heart of Cashify’s recommerce journey.
Speaking about the collaboration, Gaurav Kapoor said, “I’ve always wanted to do something this wild, and Lie Hard nails it. It’s fun, clever, and keeps you guessing all the time. Smart stories, sharper comics, and the thrill of not knowing what’s true keep you hooked. Teaming up with Cashify made it even better. They got the vibe, backed the madness, and gave us the creative freedom to have fun with it. I’m sure people are going to love it.
All of the above is an absolute lie. I just thought about how I can run my YouTube channel with other people’s content. Cashify gave me a good deal and here we are with Lie Hard.”
20, May 2025
Thales Report: 70% in India Cite AI Ecosystem as Top GenAI Security Risk
Thales today announced the release of the 2025 Thales Data Threat Report, its annual report on the latest data security threats, trends, and emerging topics based on a survey conducted by S&P Global Market Intelligence 451 Research of more than 3,100 IT and security professionals in 20 countries across 15 industries. This year’s report found that nearly 70% of organisations in India view the fast-moving ecosystem as the most concerning GenAI security risk, followed by lack of integrity (66%) and trustworthiness (55%).
The 2025 Thales Data Threat Report results reveal a major focus on the transformative impact of AI, especially GenAI, which relies heavily on high-quality, sensitive data for functions like training, inference, and content generation. As agentic AI emerges, ensuring data quality becomes even more critical for enabling sound decision-making and actions by AI systems. Many organisations across the world are already adopting GenAI, with a third of respondents indicating it is either being integrated or is actively transforming their operations.
Organisations Embrace GenAI, Taking on Greater Security Risks Amid Rapid Adoption
As GenAI introduces complex data security challenges and offers strategic opportunities to strengthen defences, its growing integration marks a shift among organisations from experimentation to more mature, operational deployment. While most respondents said rapid adoption of GenAI is their top security concern, respondents in the more advanced stages of AI adoption aren’t waiting to fully secure their systems or optimise their tech stacks before forging ahead. Because the drive to achieve rapid transformation often outweighs efforts to strengthen organisational readiness, these organisations may be inadvertently creating their own biggest security vulnerabilities.
“The fast-evolving GenAI landscape is pressuring enterprises to move quickly, sometimes at the cost of caution, as they race to stay ahead of the adoption curve,” Eric Hanselman, Chief Analyst at S&P Global Market Intelligence 451 Research, said. “Many enterprises are deploying GenAI faster than they can fully understand their application architectures, compounded by the rapid spread of SaaS tools embedding GenAI capabilities, adding layers of complexity and risk.”
In India, 72% of respondents report investing in GenAI-specific security tools, with 16% using newly allocated budget. Globally, those prioritising AI security are diversifying their approaches: over two-thirds have acquired tools from their cloud providers, three in five are leveraging established security vendors, and nearly half are turning to new or emerging startups. Notably, security for generative AI has quickly risen as a top spending priority, securing the second spot in ranked-choice voting, just behind cloud security. This shift underscores the growing recognition of AI-driven risks and the need for specialised defences to mitigate them.
Data Breaches Show Modest Decline, Though Threats Remain Elevated
While data breaches remain a significant concern, their frequency has slightly decreased over the past few years. In 2021, 56% of surveyed enterprises across the world reported experiencing a breach, but that figure has dropped to 45% in 2025. Additionally, the percentage of respondents reporting a breach within the last 12 months has fallen from 23% in 2021 to just 14% in 2025. In India, 11% of respondents reported experiencing a data breach recently.
Globally, malware continues to lead as the most prevalent threat, maintaining its top position since 2021. Phishing climbed to second place, overtaking ransomware, which now ranks third. When it comes to the most concerning threat actors, external sources dominate—hacktivists hold the top spot, followed by nation-state actors. Human error, while still significant, has dropped to third, down one position from the previous year.
Vendors Pressed on Post-Quantum Readiness as Encryption Strategies Are Reassessed
The 2025 Thales Data Threat Report reveals that most organisations are increasingly concerned about quantum-related security risks. The top threat, cited by 68% of respondents in India, is future encryption compromise—the risk that quantum computers could eventually break current or future encryption algorithms, exposing data once considered secure. Close behind, 56% identified key distribution vulnerabilities, where quantum advancements could undermine the secure exchange of encryption keys. Additionally, 58% highlighted the “harvest now, decrypt later” (HNDL) threat, where encrypted data intercepted today could be decrypted in the future. In response, 55% of organisations in India are prototyping or evaluating post-quantum cryptography (PQC) solutions, and 49% are assessing their encryption strategies. Only 40% are placing their trust in telecom or cloud providers to manage the transition.
“The clock is ticking on post-quantum readiness. It’s encouraging that three out of five organisations are already prototyping new ciphers, but deployment timelines are tight and falling behind could leave critical data exposed,” Todd Moore, Global Vice President, Data Security Products at Thales, said. “Even with clear timelines for transitioning to PQC algorithms, the pace of encryption change has been slower than expected due to a mix of legacy systems, complexity, and the challenge of balancing innovation with security.”
While this year’s survey results indicate improvements in security posture, much more is needed to elevate operational data security to fully support the capabilities of emerging technologies such as GenAI and to pave the way for future innovations.
20, May 2025
Bansal Wire Q4 FY25 net profit surges 36% to Rs 331 Mn
20th May, 2025, Mumbai:
Bansal Wire Industries Limited, country’s largest stainless steel wire manufacturing company and second largest steel wire manufacturing company by volume, reported 36 % year-on-year jump in net profit to ₹ 331 Mn for the fourth quarter ended March 31, 2025. The Company’s revenue for Q4 FY25 rose 33 % YoY to ₹ 9,402 Mn; while EBITDA grew to ₹ 747 Mn, up 59 % YoY.
For the full year ended March 31, 2025, the Company’s net profit was at ₹ 1,464 Mn, up 95 % YoY. Revenue for the period stood at ₹ 35,072 Mn, growing 42 % YoY; while EBITDA rose 86 % to ₹ 2,782 Mn.
The Company has announced approx. ₹6,000 million investment in a greenfield project in Sanand, Gujarat, comprising capacity of approx. 1.8 lakh-tonne induction-based steel plant and a 60,000-tonne low-carbon and stainless steel wire facility. With 42 acres of land acquired near Tata Nagar Manufacturing plant for ₹800 – ₹900 million, the project is expected to be completed by September 2027. This initiative will support backward integration by importing steel scrap for steel production to support wire manufacturing.
Consolidated Q4 & FY25 Financial Highlights (₹ in Mn)
| Particulars | Q4 FY25 | Q4 FY24 | % YoY | FY25 | FY24 | % YoY |
| Revenue | 9,401.9 | 7,086.2 | 32.7 % | 35,071.7 | 24,660.3 | 42.2 % |
| EBITDA* | 747.3 | 470.0 | 59.0 % | 2,782.1 | 1492.6 | 86.4 % |
| EBITDA Margin (%) | 7.9 % | 6.6 % | 130 bps | 7.9 % | 6.0 % | 190 bps |
| PAT | 331.2 | 244.1 | 35.7 % | 1,463.6 | 752.4 | 94.5 % |
| PAT Margin (%) | 3.5 % | 3.4 % | 10 bps | 4.2 % | 3.1 % | 110 bps |
Commenting on the performance, Mr. Pranav Bansal, MD & CEO, Bansal Wire Industries Limited said, We stand at an exciting milestone, poised to unlock the next phase of growth and opportunity. The past year has been truly transformative — marked by a successful IPO and the commissioning of our new, state-of-the-art plant dedicated to value-added products. These milestones have laid a strong foundation and created a robust launchpad for the journey ahead. The consolidation of all our businesses under a single brand has not only sharpened our strategic focus but also significantly strengthened our leadership position in the Indian steel wire industry.
Today, the company operates through five manufacturing facilities with a combined installed capacity of 560kt. The recently commissioned 300kt expansion at our Dadri plant is progressing well through its ramp-up phase, and an additional 120kt is expected to come on stream by the first half of FY26. Our emphasis remains firmly on enhancing the share of value-added products, even as we continue to capture market share and solidify our position higher up the value chain in a highly fragmented industry landscape.
We are pushing boundaries, embracing new opportunities, and shaping an exciting future. We look forward to all that we will accomplish together.”
The Company recently unveiled its largest cutting-edge facility in Dadri, envisioned as one of the most advanced and sustainable wire manufacturing units in the country. With a current production capacity of 3 lakh MTPA, the facility is poised to scale up to 4.2 lakh MTPA by H1 FY26. BWIL’s total infrastructure is capable of supporting up to 6.80 Lakh MTPA.
20, May 2025
58 Students from Cyient-Adopted Schools Achieve Ranks in SSC Public Examinations
Hyderabad, India, May 20, 2025: In a proud moment for Cyient Foundation, 58 students from Cyient-adopted Government Schools scored over 500 marks in the recent SSC Public Examinations, placing them among the top 100 performers across Hyderabad, Ranga Reddy, and Medchal Districts.
This achievement highlights the transformative impact of Cyient Foundation’s long-standing commitment to education. The Foundation currently supports 33 government schools across India—22 of them in Telangana—positively influencing the lives of over 20,000 children annually through holistic support in academics, infrastructure, nutrition, and sanitation.

To recognize these students’ outstanding performance, Dr. BVR Mohan Reddy, Founder Chairman of Cyient, facilitated the students, and heartfelt appreciation was extended to the dedicated teachers who made this success possible.
During the event, Dr. Reddy personally engaged with the students, encouraging them to pursue higher academic goals and dream big. School headmasters credited Cyient Foundation’s consistent support for contributing to improved pass rates and academic excellence.
“These young achievers are a powerful reminder of what becomes possible when opportunity aligns with determination. At Cyient Foundation, we are dedicated to providing children with the tools, support, and environment they need to succeed. This success is a result of the collective efforts of students, educators, our partners, and our committed CSR team. We take pride in contributing to nation-building through impactful and purposeful CSR initiatives,” Dr. Reddy said.
The celebration brought together students, parents, teachers, and volunteers in a moment of shared pride and inspiration—a reflection of Cyient Foundation’s unwavering mission to enable social progress through education.
20, May 2025
Consistent Infosystems Launches Consumer-Facing Portal, Expands Reach Beyond B2B
New Delhi, May 20, 2025: Consistent, a trusted leader in the IT Hardware, Storage, Print Consumables and Security & Surveillance, has announced the launch of its new direct-to-consumer (B2C) sales portal. The platform has been developed to make it easier for customers to explore and buy a wide range of tech products, right from the comfort of their homes.
Over the years, Consistent has built its presence through a strong distribution network. With this step into direct online sales, the company is now aiming to serve individuals and small businesses more efficiently by offering a simple and secure way to access its latest offerings.
“We’ve always believed in keeping things simple and reliable for our customers,” said Yogesh Agrawal, CMD and Co-Founder of Consistent. “This new portal reflects that approach. It’s not just about selling products—it’s about offering people dependable tools that support their everyday tech needs.”
Key Features of the B2C Sales Portal:
- Wider Product Access: Customers can browse through a full range of IT products including print consumables, gaming gear, networking equipment, and modern surveillance solutions.
- Straightforward Experience: The website is designed for easy navigation, helping users quickly find what they need without unnecessary complexity.
- Data Safety First: Transactions and personal information are protected by standard security protocols, giving users peace of mind while shopping.
- Customer Support That Listens: From pre-purchase advice to post-sale help, the support team is ready to assist every step of the way.
- Timely Deliveries: Products are shipped promptly, with a focus on safe and efficient logistics.
With the growing demand for reliable tech solutions at home and in small offices, Consistent’s new online platform makes it easier for consumers to access quality products directly, without relying solely on retail channels. This move also reflects the company’s broader vision of adapting to the changing ways in which customers prefer to shop.
The B2C sales portal is now live, offering a curated mix of performance-driven products backed by Consistent’s trusted service.