9, May 2025
Rilox EV and Hala Mobility Ink Multi-Year Deal to Deploy 400 EVs Monthly Across India

India, 9th May 25 –In a major step toward transforming India’s electric mobility landscape, Rilox EV a sustainable and credible player in the B2B and B2C EV space has announced a multi-year OEM partnership with Hala Mobility, a leading multi-modal electric mobility platform driving smart and accessible transport solutions. This partnership is aligned in creating long-term value through strategic collaboration rather than transactional engagement.

The strategic alliance will see the deployment of close to 20,000 electric 2W starting with low-speed models also extending to high-speed variants. Around 400 vehicles will be rolled out every month, focusing on premium, fleet-optimized models tailored for high-usage environments.

ev

Rilox Ev will deploy its peerless model Spark Elite 2W, known for its unmatched durability, safety, and performance at a reasonable price. Ideal choice for gig workers, urban commuters and fleet operators.

Srikanth Reddy, Founder & CEO of Hala Mobility shared, ‘In a space with many EV players, we were looking for more than just a vehicle but a partner aligned with our vision and values. Rilox EV stood out with its strong engineering capabilities, reliable services, and commitment to core operating principles. Their fleet-ready vehicles are not only cost-efficient and scalable but also built with a deep understanding of what it takes to serve India’s dynamic urban mobility needs. This partnership is a perfect fit to power our consistent and sustainable growth across the country.’

Avesh Memon, Founder & CEO of Rilox EV said, “This marks one of the most significant partnerships in the EV industry. Rilox’s success is powered by its strong dealer network, driving real impact on the ground. Rilox EV believes in inclusive growth and compounding entrepreneurial value. “

Rilox EV CEO further added , “We’re also actively in discussions with other companies for collaborations on our loader vehicle range, as we continue to expand our footprint and impact in the electric mobility space.”

More than a product agreement, this OEM deal represents a shared vision for a smarter, cleaner, and more connected mobility ecosystem. With Rilox EV’s unmatched engineering & service capabilities along with Hala Mobility’s operational and technological prowess, the collaboration lays a strong, scalable foundation for India’s electric future

9, May 2025
Canara Robeco Mutual Fund Launches a Rap Based Campaign Ahead of the launch of Canara Robeco Multi Asset Allocation Fund

Mumbai, 9th May 2025: Canara Robeco Mutual Fund, India’s second oldest asset manager, has launched a new rap song to mark the launch of Canara Robeco Multi Asset Allocation Fund (MAAF). The rap song showcases how MAAF strategy can help investors diversify their portfolio and build wealth over long term.

 Furthermore, the rap song emphasizes the need for diversification through a well-balanced portfolio, combining Equities, Debt, and even Gold and Silver Exchange Traded Funds (ETFs). This approach is at the core of Canara Robeco’s Multi Asset Allocation Fund (MAAF), which aims to provide strength, have relatively lower volatility, and assist investors in growing their wealth over long time.

 “Equity, Debt, and Gold and Silver ETFs can be three pillars of your portfolio – the launch of the rap song underlines this message. The rap song aims to inculcate the habit of disciplined investing among investors while emphasizing the importance of a diversified portfolio,” Gaurav Goyal, Head – Sales & Marketing, Canara Robeco Asset Management Company Limited. “We believe music has a universal charm—it breaks down barriers, evokes emotions, and creates lasting connections with audiences. In an era filled with overwhelming content across multiple platforms, music can act as a unique element that helps a brand or message stand out. With an informative rap song, we are confident this initiative will strike a chord with the audiences to be persistent with investments and think long-term.’’

 Canara Robeco Multi Asset Allocation Fund is an open-ended scheme, which invest in equity & equity related instruments, debt & money market instruments, Gold ETFs, and Silver ETFs. This Scheme will focus on periodically optimizing asset classes to respond to evolving economic factors, earning momentum, market valuation, and equity risk premium, facilitating portfolio alignment.

 As a part of the marketing campaign, the rap song will run on digital channels such as YouTube and Instagram. The rap song highlights Canara Robeco’s ongoing commitment towards empowering investors with information and confidence, making investing a habit and not a reaction.

9, May 2025
Canara Robeco Mutual Fund Launches a Rap Based Campaign Ahead of the launch of Canara Robeco Multi Asset Allocation Fund

Mumbai, 9th May 2025: Canara Robeco Mutual Fund, India’s second oldest asset manager, has launched a new rap song to mark the launch of Canara Robeco Multi Asset Allocation Fund (MAAF). The rap song showcases how MAAF strategy can help investors diversify their portfolio and build wealth over long term.

 Furthermore, the rap song emphasizes the need for diversification through a well-balanced portfolio, combining Equities, Debt, and even Gold and Silver Exchange Traded Funds (ETFs). This approach is at the core of Canara Robeco’s Multi Asset Allocation Fund (MAAF), which aims to provide strength, have relatively lower volatility, and assist investors in growing their wealth over long time.

 “Equity, Debt, and Gold and Silver ETFs can be three pillars of your portfolio – the launch of the rap song underlines this message. The rap song aims to inculcate the habit of disciplined investing among investors while emphasizing the importance of a diversified portfolio,” Gaurav Goyal, Head – Sales & Marketing, Canara Robeco Asset Management Company Limited. “We believe music has a universal charm—it breaks down barriers, evokes emotions, and creates lasting connections with audiences. In an era filled with overwhelming content across multiple platforms, music can act as a unique element that helps a brand or message stand out. With an informative rap song, we are confident this initiative will strike a chord with the audiences to be persistent with investments and think long-term.’’

 Canara Robeco Multi Asset Allocation Fund is an open-ended scheme, which invest in equity & equity related instruments, debt & money market instruments, Gold ETFs, and Silver ETFs. This Scheme will focus on periodically optimizing asset classes to respond to evolving economic factors, earning momentum, market valuation, and equity risk premium, facilitating portfolio alignment.

 As a part of the marketing campaign, the rap song will run on digital channels such as YouTube and Instagram. The rap song highlights Canara Robeco’s ongoing commitment towards empowering investors with information and confidence, making investing a habit and not a reaction.

9, May 2025
Six Senses Fort Barwara Gears Up to Celebrate Global Wellness Day 2025 with ReconnectMagenta

Rajasthan – May 2025 – This June, the ancient walls of Six Senses Fort Barwara will once again come alive with energy, intention, and community spirit as the property prepares to celebrate Global Wellness Day 2025—a global movement dedicated to living well, together.

Each year, Six Senses properties around the world come together to celebrate Global Wellness Day, uniting guests, hosts, and local communities in a shared journey toward holistic wellbeing. The day is marked by a vibrant lineup of yoga, fitness, and wellness experiences designed to inspire mindful living. At Six Senses Fort Barwara, the past two years have seen hosts lead with infectious enthusiasm, taking part in joyful activities such as group yoga sessions and aqua Zumba, creating lasting memories through movement, laughter, and connection.

Sunrise Yoga at Fort Wall - Six Senses Fort Barwara

In line with this year’s powerful theme, #ReconnectMagenta, the upcoming two-night celebration will invite guests, hosts, and our local community to pause, reflect, and rediscover the essential bonds that nurture our wellbeing. From mindful movement and tree plantation to group yoga session with the community, the weekend promises joyful ways to reconnect with nature, ourselves, and one another.

#ReconnectMagenta stands for more than color; it symbolizes a renewed commitment to connection in a world that moves too fast. As the fort looks forward to welcoming guests, they’re curating immersive experiences that spark authentic interactions, encourage reflection, and celebrate the healing power of togetherness.

At Six Senses Fort Barwara, Global Wellness Day is not just an event but a heartfelt celebration. The hosts are already enthusiastic, preparing to lead sessions that blend playfulness with purpose, and wellness with wonder.

The fort invites guests on this transformative journey to celebrate a global day of wellness, connection, and vibrant living, where every moment is an opportunity to reconnect, heal, and thrive.

9, May 2025
The Silent Struggle and Strength Behind Thalassemia’s Smallest Warriors”

Dr.-Nadipalli-Sravani

By-Dr Nadipalli Sravani, Consultant Oncologist and Haematologist, Ankura Hospital for Women and Children

A routine evening took a serious turn for a young couple in their 20s when their three-month-old baby was noticed to have mild abdominal distension and persistent crying—initially assumed to be a case of infantile colic. However, upon further evaluation, the child was diagnosed with Thalassemia Major, a severe inherited blood disorder that requires lifelong monthly blood transfusions to sustain life.

The family was informed that although the time commitment involved in transfusions may seem limited—approximately four hours once a month—the implications of the disease are far-reaching. Terms such as genetic disorder, lifelong transfusions, and iron chelation therapy were introduced, leaving the parents overwhelmed. When the father inquired about a permanent solution, bone marrow transplantation was presented as the only potential cure—albeit one associated with complex procedures, significant costs, and a prolonged recovery timeline.

World Thalassemia Day, observed annually on May 8, is marked to raise awareness about this chronic hematological condition and to express solidarity with patients and families affected by it. In Thalassemia Major, the production of healthy hemoglobin is impaired, resulting in severe anemia. Without regular treatment, life-threatening complications are inevitable. Thousands of children in India are diagnosed with this condition each year, making early detection and consistent management essential.

It is often asked by parents whether any action of theirs contributed to the diagnosis. It must be emphasized that no fault lies with the parents, as Thalassemia is a genetic disorder inherited through carrier status from both parents. Unfortunately, due to low awareness and insufficient screening, the diagnosis is frequently made only after symptoms develop.

In such cases, pediatric hematologists play a critical role. Comprehensive counselling is provided, followed by the formulation of a tailored treatment plan based on clinical guidelines. While blood transfusion forms the cornerstone of initial management, the introduction of iron chelation therapy is vital to prevent secondary complications such as cardiac failure, liver dysfunction, and delayed growth. The long-term objective remains to facilitate a healthy transition into adolescence and adulthood.

It must be stressed that, with optimal management, children with Thalassemia can experience a normal and fulfilling childhood. Regular monitoring, adherence to medical protocols, and a supportive environment are essential components of this process.

This year’s theme, “Uniting Communities,” serves as a reminder that comprehensive care must extend beyond hospitals. The role of communities, support groups, educational institutions, and policymakers is critical in ensuring that patients have access to safe and affordable transfusions, psychosocial support, and inclusive opportunities. Awareness and early screening, particularly premarital and antenatal, should be promoted as essential public health measures to prevent the birth of affected children.

On this World Thalassemia Day, a renewed call is being made for collaborative action—so that no family is left to navigate this journey alone and every child with Thalassemia is empowered to lead a life free of limitations.

9, May 2025
Advertising That Travels: Greenply Launches High-Impact Transit Media Campaign Across India’s Power Cities

Mumbai, National, 9th May 2025: Greenply Industries Ltd., India’s leading interior infrastructure brand is embarking on an innovative transit media campaign that integrates the brand into the bustling public transport systems of India’s power cities. The campaign includes renaming the Lower Oshiwara Metro Station in Mumbai to “Greenply Lower Oshiwara”, strategically placing the brand at a prominent urban touchpoint. In addition, Greenply has unveiled striking bus wraps across Bangalore, a full metro train wrap in Chennai, and prominent bus queue shelter branding in Mumbai & Kolkata, creating immersive brand experiences in some of the country’s most dynamic cities. This marks a significant step in the brand’s commitment to creating long-lasting associations with consumers and ensuring its presence where people live, work, and move.

greenply

“At Greenply, we’ve always believed in meeting our audience where they are, both physically and emotionally. With this transit media strategy, we’re not just advertising; we’re becoming a part of people’s everyday journeys. Whether someone sees our brand on buses, bus shelters, a metro station, or on full trains, the goal is to seamlessly blend into the rhythm of urban life while reinforcing our core values of quality and innovation,” said Yatnesh Pandey, Vice President – Marketing, Greenply Industries Ltd.

According to industry studies, transit media captivates audiences in dwell-time environments where attention is more readily available. Additionally, leading urban mobility studies show that commuters preferring public transport range from 95% in Chennai, 55% in Mumbai and nearly 60% in Bengaluru. Hence, as a mode of transport for millions of daily commuters, metro stations serve as powerful hubs for brand exposure, where passengers often have time to engage with and absorb messaging. The Lower Oshiwara Metro Station renaming initiative is a strategic move that goes beyond traditional advertising, embedding Greenply directly into the city’s transit lexicon. This creates a constant, familiar touchpoint for commuters, reinforcing the brand’s presence and deepening its association with Mumbai’s urban pulse. By transforming a routine commute into a brand experience, Greenply ensures that the brand name is imprinted in the minds of millions of commuters daily. Similarly, with metro trains in Chennai and buses in Bangalore also carrying the brand, Greenply’s presence is now seamlessly woven into the daily commute across key cities.

This transit media strategy further strengthens Greenply’s legacy of pioneering innovative outdoor advertising. In the past, the brand introduced the ‘Zero Emission’ bus shelters in Delhi, crafted from its eco-friendly E-0 plywood, and featuring air-purifying plants and real-time AQI displays. These shelters not only showcased the product’s environmental benefits but also provided functional value to the public. With this transit media latest initiative, Greenply continues to push the envelope in creating innovative and impactful OOH campaigns that deliver both functional and brand value, reinforcing its position as a market leader focused on forward-thinking solutions.

At the core of this expansive effort is Greenply’s brand promise— “Har Zarurat Ka Reply”—a statement that reflects the company’s commitment to being the reliable answer to every interior furniture need. This powerful message is integrated into every aspect of the campaign, making it a constant presence in the daily lives of commuters.

Greenply’s products typically fall under a long decision-making purchase process, where building materials are chosen with careful consideration over months, if not years. This makes it crucial for the brand to remain consistently visible at the right moments, ensuring it stays top-of-mind when potential customers finally decide to make their purchases. Though it’s strategic initiatives Greenply establishes a lasting impression, so when homeowners are ready to build or renovate, Greenply is the first name they recall.

9, May 2025
Kalyan Jewellers India Limited recorded revenue in excess of 25,000 Cr and PAT of Rs 714 crore FY25

Chandigarh, 9 May 2025: The company recorded consolidated revenue of Rs 25,045 crore in FY25 as against Rs 18,516 crore in the previous financial year, a growth of 35%. Consolidated PAT for FY25 was Rs 714 crore as against a PAT of Rs 596 crore in the previous financial year.

Consolidated revenue and PAT for Q4 FY25 was Rs 6,182 Cr and Rs 188 Cr respectively, a growth of 37% and 36% respectively.

Standalone revenue (India) and PAT for Q4 FY25 was Rs 5,350 Cr and Rs 185 Cr respectively, a growth of 38% and 41% respectively.

Middle East revenue and PAT for Q4 FY25 was Rs 784 Cr and Rs 12 Cr respectively, a growth of 26% and 22% respectively.

Our lifestyle jewellery platform Candere, recorded a revenue of 28 Crs and net loss of 12 Crs for Q4 FY25.

Mr Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited said, “We had an excellent start to the current financial year despite continuing volatility in gold prices carrying forward the momentum in business from the previous financial year. We witnessed robust growth in our Akshaya Tritiya sale this year and we continue to see encouraging momentum in consumer demand, especially around the wedding purchases during the current quarter.”

9, May 2025
Lux Cozi steps boldly into Women’s Wear with Pynk – A new chapter in comfort and confidence from Lux Industries

Mumbai, National, 9th May 2025: Lux Industries Limited, a trusted name in Indian hosiery for over five decades, proudly announced today, its foray into women’s wear with the launch of Pynk—a brand that reflects the dynamic rhythm of today’s woman. Drawing from its legacy of quality craftsmanship, Lux Cozi now brings that same promise to the evolving world of women’s apparel. Inspired by the idea of fluid femininity, Pynk is not just a brand – it is a mindset. At its heart lies a powerful belief: that every woman deserves to move freely through life, seamlessly blending ambition, love, and self-expression. With products that are thoughtfully designed and meticulously crafted, Pynk celebrates the art of balance—between work and play, strength and softness, ambition and emotion. To this effect, the brand has launched a new TVC and taken on board Actor Shraddha Kapoor as the brand ambassador and launched a 360-degree campaign titled Work. Pynk. Play. which has been created by Rediffusion Brand Solutions Pvt. Ltd. and directed by Abhishek Varman.

Mr. Ashok Kumar Todi, Chairman, Lux Industries, stated, “At Lux Industries, we have always believed in anticipating market shifts and evolving with consumer aspirations. The launch of Pynk marks a significant milestone in our growth journey – bringing our trusted legacy into the fast-growing women’s wear category. With Pynk, we aim to establish a powerful new vertical within the Lux Cozi portfolio. It reflects our strategic intent to build meaningful brands for a new India.”

Speaking on the association & the launch of the new range from Pynk, Mr. Saket Todi, Executive Director, Lux Industries said “With Pynk, we are building more than just another product line, it is an ultimate mix of core and fashion, which makes our product range a benchmark in the industry. Backed by our five-decade legacy in hosiery and deep market insights, we see Pynk as a strategic growth engine that will help us unlock new consumer segments and drive ₹800 crore in revenue over the next five years. We have 20 varieties of products under Pynk currently and within 5 months we have a target of 100 varieties. We are creating a movement rooted in comfort, confidence, and contemporary design for the modern Indian woman. The design language, the advertisements are an industry first. Pynk will echo the emotions of every girl and their bond with their mothers in different stages of life. With every stitch, every silhouette, we have tried to echo her journey. Pynk is about celebrating her choices, her confidence, and most importantly, her comfort. It is a bold yet natural extension of our journey, and a reflection of Lux Cozi’s ability to evolve with the aspirations of India.”

Brand ambassador, Shraddha Kapoor on her association with Lux Cozi Pynk, “I am thrilled to be a part of the Lux Cozi Pynk journey. Whether I am heading to a shoot or just spending time with myself or my friends, I want to feel good about what I wear—and that is what Pynk is all about. It is comfort that moves with you, style that speaks for you. I love how it blends everyday ease with a sharp, modern vibe. It is more than fashion—it is a statement.”

With a marketing investment attuned to INR 27 crores, Pynk will hit around 1600 movie screens across the country. Followed by television commercials, digital, innovative hoardings, airports life size Shraddha Kapoor glow screens. Besides engaging around 600 social media influencers to promote the brand.

Thought behind the campaign:

A future-forward brand that moves ahead of the curve, just like the women it celebrates. Today’s woman juggles ambition, emotion, and responsibility with effortless grace. She takes one step towards her dreams and another towards her loved ones — always moving, always balancing. Through the lens of Shraddha Kapoor, the brand ambassador, our narrative reflects the everyday strength and elegance of Indian women. Pynk is Lux Cozi’s tribute to their journey, their resilience, and their pride, wanting every woman to look at Pynk and say, “That’s me.”

The Storyline of the Ad:

The film tells the story of a young woman torn between two paths — her passion for dance and her mother’s dream of a successful corporate career. Instead of choosing one, she decides to pursue both. By day, she excels at work; by night, she embraces her love for dance. It is a celebration of modern women who does not compromise — they create their own path, balancing ambition and emotion with grace. It is a tribute to every woman who takes one step toward her dreams and another toward the ones she loves. That’s the spirit of Pynk.

Design brief around the logo and products:

Objective:

To create a visual identity that captures the essence of PYNK. The logo and product design reflects her energy, grace, and emotional strength.

Brand Essence:

PYNK embodies the vibrant, unstoppable spirit of today’s young women — fearless, passionate, and purpose-driven. She is as ambitious as she is grounded, leading with both heart and strength.

Logo Direction:

  • The logo features a fluid, free-flowing form to represent movement, freedom, and adaptability — core attributes of the PYNK woman
  • The design is modern, expressive, and confident, avoiding clichés or over-feminization

This Pynk logo is a tribute to feminine energy. Soft pink tones evoke grace and femininity, while the rounded, flowing font reflects the elegance and ease of the product itself. A heart shape, unique element inspired by the anatomy of legs, symbolizes product reflection. The stitch-inspired line in the letter ‘P’ subtly nods to craftsmanship and attention to detail.

Product Design Considerations:

  • Products reflect comfort in motion, without compromising on style
  • The visual language across leggings and packaging aligns with the brand’s empowering and contemporary tone.
  • Use of bold yet elegant design cues — nothing overly ornamental, but every element intentional and meaningful

Pramod Sharma, National Creative Director, Rediffusion Brand Solutions Pvt Ltd, stated, “Pynk” is a future looking women wear brand. It is a step forward than other leggings brands.  It is an ode to the woman of today, who handle their career, their dreams, and their family’s aspirations together. That too, proudly. Their one step moves towards their aspirations and the second takes care of their loved ones too. The film through Shradha Kapoor is a story of women of India. It is our tribute to their journey, their strength, and their grace. We want every woman to see herself in Pynk.”

9, May 2025
Indian Pickleball Association Convenes Special Meeting in Delhi to Mark National Sports Federation Status

New Delhi: The Indian Pickleball Association (IPA) on Thursday convened a meeting in New Delhi to commemorate its official recognition as the National Sports Federation (NSF) for pickleball by the Ministry of Youth Affairs and Sports (MYAS), Government of India. This milestone achievement signifies a pivotal moment for the sport in India, positioning pickleball on par with other major sports and to unlock new avenues for structured development, funding, and nationwide promotion. The event, with an objective to outline IPA’s strategic roadmap for the development and promotion of pickleball across India, brought together board members, key stakeholders, and representatives from multiple states and union territories, with Presidents and General Secretaries from 25+ states.

IPA

IPA announced plans to hold 100+ events this year in different states across all age groups in Men’s and Women’s, alongside launching the Indian Pickleball Ranking structure. Along with its state bodies, the IPA plans to revolutionize the sport in India by establishing a structured, inclusive, and professionally managed ecosystem, aiming to ensure nationwide participation and grassroots growth. One of the key announcements included the launch of India’s first official Pickleball Nationals under MYAS, expected to draw over 1,000 players from across 25 states in both individual and team formats. Additionally, IPA will be collaborating with the Times Group to launch a flagship league featuring Indian and international athletes, along with a year-end Masters tournament, crowning the top-ranked players.

Mr. Suryaveer Singh Bhullar, President, IPA said, “The official recognition as a National Sports Federation is a historic milestone, but it is also a call to action. We all are committed to establishing a world-class sporting structure for pickleball in India, focusing on talent identification, equitable access, professional training, and global competitiveness. Our mission is to win medals for India at the junior and pro levels on the international stage. With the expertise of our leadership and the passion of our community, we aim to make pickleball a household name and position India as a global powerhouse in the sport.”

The IPA also plans to engage with global organizations to position India as a significant player on the international stage, including efforts to host the first Official Asia Cup and pursue Olympic recognition through the Global Pickleball Federation (GPF). Through academy accreditation, technical training for coaches and referees, and institutional integration via Khelo India and school networks, the IPA is committed to creating a robust and sustainable pickleball ecosystem in India. IPA is aligned with the international vision for Olympic inclusion and is actively working to prepare Indian athletes for elite global competition. In addition to its immediate plans, IPA is also working on several long-term initiatives, including infrastructure development projects in collaboration with local governments, the launch of coaching certification programs, and the establishment of pickleball academies in major cities. A structured league system is also in the works to foster competitive play and provide a pathway for players to transition from amateur to professional ranks.

Highlighting the vision for Pickleball in India, Aalap Sharma, Treasurer, IPA said, “The landmark decision by MYAS to recognize IPA as National Sports Federation is the beginning of a revolution in Pickleball. Our goal is to make India a Pickleball hub of the world. By fostering partnerships and encouraging inclusive participation, we will elevate pickleball to new heights, making it accessible, competitive, and thriving for generations to come.”

8, May 2025
EuroSchool HSR Layout Celebrates Academic Excellence with 100% Results in ICSE Grade 10 Board Exams

8th May, 2025, Bengaluru: One of the premier schools in Bengaluru, EuroSchool HSR Layout of academic excellence alongwith equal focus on performing arts and extra curricular activities and this has again been re-established with 100% results in ICSE board exams.

Sharing her thoughts on this remarkable success, Mrs. Neelayath Kavitha, Principal, EuroSchool HSR Layout, said, “We are incredibly proud of our students for achieving a 100% pass result in the ICSE board exams. This success is a reflection not just of academic diligence, but of the well-rounded environment we nurture at EuroSchool HSR. From structured academics to co-curricular engagement, our students are encouraged to grow as confident, capable individuals. These results affirm our belief that balanced schooling—where academic excellence is supported by emotional wellbeing and life skills—creates learners who are future-ready and deeply grounded.

Amit Jose scored 99.2% emerging as the topper in Grade 10 and Meenakshi Kothamasu, from the humanities stream, scored 98.25%, securing the top rank in Grade 12.

EuroSchool HSR is proud to have achieved a 100% success rate in the ICSE (Grade 10) and ISC (Grade 12) examinations. Among them, 40% students from Grade 10 and 25%from Grade 12 secured scores above 90% setting a remarkable benchmark of excellence.