16, Nov 2023
Soan Papdi takes a back seat this Diwali

Travelers are witnessing an unusual sighting at society gates which in a very unconventional way asked guests this Diwali to be the ‘Ideal Guests’ and cleverly is taking away ‘Soan Papdi’s’ limelight this season.

Soan papdi 1

The rules are not only hilarious but quite interesting for visitors to get a smile on their faces. If not anything but the grocery shop nearby would have a Happy Diwali for sure. And, later when the internet was buzzing with memes, Havmor took it to their Instagram page to own it. In no time the brand seized the right moment to place an ad right beneath the notices, making it an unconventional marketing tactic.

13, Nov 2023
PMR’s Festive Fervor: Spreading Joy with Elders and Children this Diwali!

New Delhi, November 2023: In the radiant spirit of Diwali, the festival that illuminates lives and spreads joy, PM Relocations Pvt. Ltd. (PMR), a global relocation firm, has embraced the true essence of the occasion. Demonstrating compassion and a commitment to making a positive impact, PMR reached out to the elderly residents of NEMA Eldercare, as well as the underprivileged children supported by the Robinhood Army (RHA) and Harmony House those in need during this festive season.

Harmony House Nov

Ms. Aakansha Bhargava, CEO of PM Relocations Pvt Ltd expressed, “I am extremely happy and thrilled to be kickstarting the festive season this year with something so special and meaningful. Each year, PMR tries its best to plan activities that help us give more and more to society, as well as ensure that everyone feels an integral part of the ongoing festive celebrations in India. Our excitement stems from our desire to use PMR’s platform towards the betterment of members of society, be it the elderly community or children from underprivileged sections of society.”

On this auspicious occasion, the team at PMR joyfully volunteered at the NEMA Eldercare to seek the blessing of elders. During their visit, the team played games with the elders, shared sweets, and was honored to present the residents with wheelchairs. One of the volunteers expressed their profound joy saying, “Interacting with the elders today filled my heart with joy, and connecting with them was truly blissful.”

Continuing their festive activities, PMR celebrated Diwali with the children of RHA and Harmony House, two notable charitable organizations for aspiring little kids. PMR volunteers orchestrated engaging activities with children such as diya painting and card making. Apart from these sweets were distributed to share the sweetness and harmony on the occasion. The children at Harmony House delighted the team through a captivating welcome performance.

With a steadfast dedication and longstanding commitment to the advancement of sports, PMR has taken the initiative to empower the potential of budding athletes at Harmony House and decided to aid in building a sports infrastructure for the children, actively supporting the dreams of young talent this Diwali.

PMR shares a long-term and heartwarming connection with the institutions dedicated to the well-being of children and the elderly. As a kind gesture, the children from Lakshyam Foundation and Dream Girl Foundation visited the PMR House to joyously celebrate Diwali together. Their lively performances and shared cheers spread an air of delight, making the event memorable.

Additionally, PMR has an ongoing charity drive to donate clothes for elders and children, along with an ongoing toy bank donation at their offices across the country. They are committed to significantly contributing and empowering young children and elders through their initiatives.

13, Nov 2023
Goldmedal Celebrates the Spirit of Diwali with a New Ad Campaign ‘Ghar Ghar Lagta Hai’

India, 13th November 2023: Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released a new digital video ad campaign in time for Diwali. The campaign showcases several of Goldmedal’s products, including doorbells, LED lighting, and home automation solutions, against the backdrop of friends and family visiting a home during the festival of lights – with the voiceover highlighting the core message that it is the joy that loved ones bring with their presence that truly makes a “home feel like a home” (‘Ghar Ghar Lagta Hai’).

Conceptualized by FoxyMoron, the campaign is a heartwarming reflection on the important role that friends and family play in making joyous occasions feel complete, while also depicting how Goldmedal’s products elevate your festive experience.

Commenting on the new campaign, Kishan Jain, Director of Goldmedal Electricals said “Festivals are a time to enjoy the company of loved ones within the warmth of our homes. Goldmedal’s products, including our LED lighting, doorbells, and home automation solutions, enhance the aesthetics and comfort of your spaces and offer a convenient, hassle-free experience amidst the bustle of the festive season. At the same time, we wanted to highlight, through this ad campaign, that what truly makes our home feel complete during these joyous moments, is the presence of our friends and family.”

Speaking about the campaign, Shubit Rakshit, Business Director, FoxyMoron said “Zoo Media Network is delighted to partner with Goldmedal to introduce the ‘Ghar Ghar Lagta Hai’ campaign—a compelling illustration of synergized endeavors. FoxyMoron as the lead agency, and The Rabbit Hole as the specialist Video Marketing agency in our network, collaborated to actualize this vision. The campaign’s integrated creative strategy and lifestyle-centric narrative were meticulously crafted to resonate emotionally with consumers, effectively spotlighting Goldmedal’s diverse portfolio. Our objective was to forge a narrative that transcends a singular event, evolving into a scalable initiative seamlessly integrated across the brand and its complete product spectrum.”

10, Nov 2023
Invest with Prosperity: Zee Business presents Muhurat Trading special show for Diwali

As the festival of Diwali approaches, Zee Business is delighted to announce its special ‘Muhurat Trading’ show, set to air on Sunday, 12th November 2023. The trading session conducted on the auspicious day of Diwali is considered a golden opportunity for investors to tap into good luck and prosperity. In 2023, Diwali Muhurat Trading will occur from 6:15 p.m. to 7:15 p.m., with Zee Business exclusive coverage beginning from 5 p.m.

Muhurat trading holds a special place in the hearts of investors due to its auspicious timing, believed to usher in good luck and prosperity. It is a symbolic gesture, akin to a token investment made by many, who purchase shares as a means of celebrating Diwali and seeking the blessings of wealth from the goddess Lakshmi. Moreover, Muhurat trading typically unfolds amid a positive market sentiment, aligning with a general sense of optimism about the stock market’s future.

Emphasizing the relevance of Muhurat trading, Anil Singhvi Managing Editor, of Zee Business said,
“Diwali, a festival of illumination and prosperity, creates a unique opportunity for investors. Zee
The business proudly introduces the Muhurat Trading show, where we empower our viewers with
knowledge to make informed investment decisions during this auspicious time. At Zee Business, we
grasp the essence of Muhurat Trading on Diwali, where faith and finance intertwine. Join us in
illuminating your financial path and ensuring your investments radiate success.”

With expert guidance, responsible investing tips, and the spirit of Diwali, let us all come together to make this occasion a beacon of success, paving the way for a brighter financial future. Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.

9, Nov 2023
Binge on Baked enhances festive fervour with delectable Diwali hampers

New Delhi – Binge on Baked (BOB), one of the fastest-growing snack brands, introduced exclusive Diwali hampers containing assorted delicacies. These fervently curated hampers feature a delightful experience of freshly baked cookies, biscuits, rusks, and tea cakes, offering a range of scrumptious verities to gratify every palate.BOB - Hampers (4)

“Diwali is a time of joy, love, and togetherness, and our all-new Diwali hampers
and festive packs are designed to enhance these precious moments,”
expressed Riddhi Baghat, co-founder of BOB. “We believe that snacks can be
both healthy and tasty, and our hampers embody this philosophy perfectly.
Also, this festive season, we want to offer something unique that combines the
essence of our rich heritage coated with modern flavours. We invite everyone
to celebrate Diwali with BOB and create unforgettable memories with their
loved ones.”

Customers can conveniently purchase these exclusive hampers through BOB’sBOB - Hampers (3)
social media pages or by visiting their on-location store. With a seamless online shopping experience and the option to explore the products in person, BOB aims to make the Diwali gifting and snacking experience both accessible and enjoyable for all.

With a legacy of over 225 years and led by the eighth generation of Bhagat Halwai, BOB is steadfast in its mission to revolutionize India’s food and snacks sector. By combining classic recipes with modern flavors, BOB’s diverse product portfolio caters to the discerning taste buds of the new India. Each
item is meticulously crafted with the finest ingredients, ensuring every bite is a testament to quality and purity.

With prices ranging from Rs.550 to Rs.2000, BOB’s Diwali hampers are the perfect choice to create memorable moments and make loved ones feel truly

8, Nov 2023
This Diwali, brighten up your health by adopting these 5 habits

Mumbai(S.N)-As the joyous festival of Diwali approaches, the excitement in the air is palpable, and the aroma of traditional delicacies wafts through every household. While the festival represents a time of togetherness, love, and sharing, it often comes hand in hand with indulgent feasting and lavish spreads that can impact our health in various ways. As a nutritionist, I am often confronted with the challenge of striking a balance between reveling in the festivities and ensuring that our health remains a top priority.

Let’s explore some key strategies to ensure a bright and healthy Diwali for you and your loved ones.

Diwali hamper 1

Practicing Mindful Gifting: Diwali is a time of giving and sharing. Embrace the spirit of the festival by opting for thoughtful and health-conscious gifts for your loved ones. Consider presenting them with assortments of nutrient-rich almonds that not only reflect your affection but also promote their well-being during this festive season. Almonds make for a perfect, healthy gift option, especially during festive seasons like Diwali. Packed with essential nutrients, they not only serve as a delightful treat but also offer a plethora of health benefits from heart health[1] to diabetes.  These nutrient-dense nuts are a powerhouse of protein, fiber, healthy fats, vitamins, and minerals, making them an excellent addition to any diet.[3] Moreover, their versatility allows for various creative gifting options, from beautifully packaged almond assortments to homemade almond-based treats.

Mindful Eating: Amidst the array of sugary confections and calorie-laden delights that dominate the Diwali festivities, it is essential to embrace the spirit of health and well-being. While traditional sweets hold a special place in our hearts during this festive season, gifting a pack of nutrient-dense almonds can be a thoughtful gesture that not only aligns with the spirit of giving but also promotes a healthier lifestyle. Almonds, known for their rich reserves of essential nutrients such as vitamin E, magnesium, and healthy fats, offer a convenient and delectable way to boost one’s overall well-being. Whether coated in festive flavors or presented in their natural form, these versatile nuts not only symbolize good fortune but also serve as a reminder to prioritize health and mindfulness during the jubilant Diwali celebrations.

Ritika Samaddar, Regional Head – Dietetics, Max Healthcare – Delhi

Prioritizing Physical Activity: Amidst the hustle and bustle of the festive fervor, it’s crucial to carve out time for physical activity. Whether it’s a brisk walk in the morning, a quick yoga session, or engaging in traditional dance forms, incorporating exercise into your daily routine can help counterbalance the effects of indulgent eating and promote overall well-being. By making the conscious switch to include almonds in your fitness routine you can get a quick energy boost before a workout or as a replenishing source of nutrients afterward, almonds offer sustained energy and aid in muscle recovery, helping you achieve your fitness goals more effectively.  Almonds serve as an excellent pre- or post-workout snack, you can have them in between meals as well without compromising on your taste and nutrition.

Opting for Healthy Alternatives: While traditional sweets and snacks are an integral part of Diwali celebrations, consider incorporating healthier alternatives. Portion control, savoring every bite, and balancing the indulgence with healthier options can go a long way in maintaining a healthy equilibrium. In the pursuit of a balanced and wholesome Diwali spread, incorporating almonds as a primary snacking option can be a game-changer. Almonds, with their nutrient-rich profile and satiating properties, offer a satisfying snacking alternative that promotes a sense of fullness and curbs the temptation to indulge in calorie-laden options.

Staying Hydrated: With the influx of sugary drinks and alcoholic beverages during the festivities, it’s easy to overlook the importance of staying hydrated. Remember to keep yourself well-hydrated by consuming ample water, herbal teas, and fresh fruit juices. Hydration not only aids in digestion but also helps in detoxifying the body, keeping your energy levels up throughout the celebrations.

By implementing these strategies, we can ensure that the essence of Diwali remains joyous and vibrant, while also prioritizing our health and well-being. Let’s embrace a holistic approach to this festive season, cherishing the moments of togetherness while nurturing our bodies and minds.

Wishing you all a happy, healthy, and prosperous Diwali!

6, Nov 2023
Spark Your Diwali with the Hottest Tech Gems of 2023

The festival of lights, Diwali, is a time for excitement, celebration, and the exchanging of meaningful gifts. Why not brighten the lives of your loved ones this year with cutting-edge technological wonders that perfectly integrate innovation with the spirit of the festival? Our carefully curated collection contains an array of fantastic devices that cater to every taste and personality, from music aficionados to tech-savvy geniuses. Let us look into these wonderful tech goodies that promise to make this Diwali a truly unique experience.

SONY WF-1000XM5: Immerse Yourself in Diwali Melodies 

Sony’s WF-1000XM5 features cutting-edge technology to deliver premium sound quality and the best noise-canceling performance on the market. These wireless earbuds offer industry-leading noise-canceling technology, allowing you to immerse yourself in the joyous sounds of the festival while keeping distractions at bay. The WF-1000XM5 is also equipped with high-quality sound and long battery life, ensuring you can groove to your favorite Diwali tunes with impeccable clarity.

Apple Watch Series 9: Elevate Your Diwali Celebration 

The Apple Watch Series 9 is the perfect companion for a tech-savvy Diwali celebration. This remarkable timepiece offers a multitude of workouts at your fingertips, ensuring you’re always motivated to keep moving. Packed with advanced health sensors, including temperature sensing for women’s health insights, it’s an invaluable companion for those who prioritize well-being. The innovative safety features, coupled with an attractive and durable design, redefine what a smartwatch can be. With the ability to receive calls and messages, you can stay connected with loved ones during the festivities

Samsung Galaxy S23 FE: Your Gateway to Diwali Entertainment 

The Samsung Galaxy S23 FE is all about entertainment and performance. With its powerful processor, brilliant display, and versatile camera system, this smartphone can handle all your Diwali multimedia needs. Whether you’re streaming festive movies, capturing stunning photos, or gaming to your heart’s content, the Galaxy S23 FE ensures an extraordinary experience.

Nokia G42: Illuminate Your Diwali with Stunning Photography 

The Nokia G42 is a fantastic addition to your Diwali tech gift guide. This smartphone is available in three exquisite colours – So Pink, So Grey, and So Purple and is equipped with a remarkable 50 MP triple camera. Moreover, you can conveniently purchase the Nokia G42 from Amazon, the Nokia website, and various retail stores, ensuring accessibility for everyone. This means you can find the perfect Diwali gift with ease. In addition to its outstanding camera capabilities, the Nokia G42 boasts a long-lasting battery, ensuring you never miss a moment of the festivities. Its attractive design adds a touch of elegance to your Diwali celebrations, making it the perfect companion for capturing and sharing memories with your loved ones.

TECNO Pova 5 Pro: A Festival of Music On-The-Go 

Not only is the TECNO Pova 5 Pro a smartphone, but it’s also a portable music studio that enhances the sound of your favorite songs. Every note reverberates with unmatched depth and clarity thanks to the strong speakers and improved audio features. Your favorite festival songs can be synced with the phone’s RGB light on the back, transforming your music into an immersive visual experience. It is ideal for those who enjoy dancing to their own beat and find comfort in sentimental music.

Make your loved ones feel special this Diwali by giving them innovative and exciting electronic gadgets from trusted brands such as SONY, Apple, Samsung, Nokia, and TECNO. Whether it’s enjoying music, capturing memories, staying connected, or indulging in gaming, there’s a perfect tech gift on this list to suit every interest and preference. Celebrate the Festival of Lights with these thoughtfully chosen presents that your loved ones will cherish.

31, Oct 2023
PLUS Unveils ‘Gold Rush Festival’ to Illuminate Diwali 2023 with Prosperity and Joy

New Delhi, 31 October 2023: Diwali, the Festival of Lights, is a time when the hearts of millions in India illuminate with the love of gold and jewelry. Recognizing the profound significance of this tradition, PLUS, the leading digital gold platform, is dedicated to making this Diwali shine even brighter for its users. Introducing the “Gold Rush Festival” campaign, PLUS is celebrating the spirit of this joyous festival by rewarding users for their trust and active participation in the PLUS platform.

Dhanteras and Diwali are regarded as the most auspicious time of the year in India, where the purchase of gold and jewelry is believed to bring prosperity and happiness throughout the year. The “Gold Rush Festival” aims to embrace this spirit of celebration and express gratitude to users for their unwavering support.

The “Gold Rush Festival” is exclusively tailored for the vibrant cities of Mumbai, Bangalore, Delhi, and Udaipur, where the festive spirit is palpable. This campaign invites all those eager to bask in the season’s prosperity and joy. Customers can avail of exclusive festive offers during the “Gold Rush Festival”, from October 23rd to November 10th, 2023.

PLUS Campaign Gold Rush

Participants have the chance to win up to Rs 3,00,000 worth of Gold and Silver, serving as PLUS’s heartfelt ‘Thank You’ to its dedicated user community. Moreover, participants also stand a chance to be featured on PLUS’s social media channels, granting them recognition and celebration within the PLUS family. PLUS offers access to its exclusive content, providing added value to all participants, and making this season even more meaningful for its users.

“At PLUS, we consider our users as family, and Diwali is all about family. We want to celebrate this Diwali with our extended family by offering a chance to win prosperity in the form of Gold and Silver. It’s our way of sharing the light of the festival with those who matter the most – our users,” said Veer Mishra Co-Founder of PLUS.

As the “Gold Rush Festival” campaign lights up the festive season, PLUS extends an invitation to all to participate, win, and make this Diwali truly unforgettable. Shine with us and bring prosperity home!

27, Oct 2023
Nafs presents Qalb at Aza, Hyderabad

Hyderabad, October 27th, 2023: In the ethereal realm of fashion, Nafs by Rizwan & Shamsz proudly presented “Qalb” an enchanting collection that intricately weaves together the magnificence of Mughal and Middle Eastern architecture with contemporary finesse. Neeru Mohan, Mrs India 2020, celebrity makeover artist & hairstylist, Labelina De Salon; hosted the Qalb exhibition at Aza House, Banjara Hills, today. Qalb, meaning heart, embodies the essence of timeless elegance and resonates with the richness of bygone opulence while embracing the spirit of a new tomorrow.

Ms Neeru Mohan (4th from Left), Mrs India 2020, celebrity makeover artist & hairstylist, Labelina De Salon; flanked by visitors at the “Qalb” exhibition, an enchanting collection showcasing magnificence of Mughal and Middle Eastern architecture with contemporary finesse, at Aza House, Banjara Hills, today.

Speaking on the occasion Rizwan said, me and Shamsz, started this label with the objective of catering to men wanting fashionable and apt wear, which is not very boring, is ethnic but still has a contemporary and modern touch to it. Our designs are very sexy, and modern, with a little bit of cheeriness, where in people can flaunt their style while staying true to their roots.

The inspiration behind Qalb is more of Mughal and Middle Eastern architecture, it has certain traditional work, like we gave a modern twist to zardozi, abstract rose, the mirror work is basic machine embroidery with zari work, but still it has a more modern touch to it, for the men of today.

These designs are for the festivities like Diwali, the response for our offerings is amazing in Mumbai. In Hyderabad we are exclusively available at Aza, as Aza is one of the prominent brands in the country, retailing so many young and established fashion designers and one of my favourite go-to brands for any of my fashion requirements and that’s the reason it’s the right fit for our brand.



The color palette of Qalb mirrors the serene grandeur of nature. Moss green, pewter grey, dusty almond, and salmon blush blend poetically with Nafs’s signature classic neutrals of ivory, decadent creams, and tans. These muted hues evoke a sense of calm and sophistication, setting the stage for an enchanting narrative.

Drawing inspiration from the mesmerizing lightning that streaks across the sky, the collection adorns diaphanous textiles with delicate metallic embroideries of thread and mirror work. Like clouds gracefully floating above, these embellishments add a touch of shimmer to the garments, symbolizing the perfect union of heaven and earth.

The essence of sheer play is explored through an array of easy ethnic silhouettes, exquisitely crafted for intimate festive soirees. Handspun Chanderi, a testament to age-old craftsmanship, is elevated with hand-dyed shibori textures, creating an artistic fusion of tradition and modernity. Further enhancing the allure, tonal chikankari surface ornamentation graces these exquisite fabrics, offering a sense of heirloom familiarity.

“Each Qalb ensemble echoes with a vintage soul, tenderly cradling the essence of a new era. Embark on this enchanting journey as we unfurl the pages of history, revealing the aspirations of tomorrow. We eagerly await the embrace of the discerning fashion connoisseurs in the ‘City of Pearls”, states duo Rizwan & Shamsz

Time-tested opulence meets the warmth of familiar traditions, creating an emotional connection that transcends generations. This harmonious blend represents the ever-evolving nature of fashion, where the past intertwines gracefully with the future.

Discover the timeless allure of “Qalb” by Nafs, where the heart meets the soul of fashion.

11, Oct 2023
Unwrap Happiness: Conrad Pune’s Diwali Gift Hamper with Pune Sugar Box!

With the joyous Diwali festival just around the corner, Conrad Pune is delighted to present its exquisite range of luxury gift hampers from its Pune Sugar Box, designed to bring the ultimate Khushiyan (happiness) to your festive season. These meticulously curated hampers are filled with indulgent treats, delectable nibbles, and must-have items, making them the perfect gift to spread joy and celebrate Diwali or any special occasion.

These delightful treats have been carefully curated to capture the spirit of Diwali and bring a smile to your loved ones’ faces.

Diwali Hampers by Conrad Pune (5)

Pune Sugar Box truly dazzles with its festive array of treats that are perfect for spreading the joy of Diwali with your loved ones. And, if you’re aiming to elevate the festive spirit and craft an unforgettable box of happiness, look no further than the delectable delights like the Mighty Millets Nutberry Granola, the indulgent Brawny Bear Date Honey (jar), the exquisite Brawny Bear Avocado Oil, the premium Pravahana Almonds, the luscious Pravahana Cashewnuts, and the Tea Culture World’s Assorted Tea Box, to name just a few.

Additionally, this Diwali, be sure to relish the festive charm of Pune Sugar Box with their signature treats, including travel cakes, rock chocolates, cookies, and chocolate and mixed fruit bars. Celebrate Diwali with our special festive mithai collection! Enjoy the flavors of Amravati Amla and Beetroot Laddoos, Naralachi Wadi, Nagpuri Santra Velvet Laddoo, and Crunchy Mango Badam Katali. Share the joy by giving these delicious treats to your loved ones.

Diwali Hampers by Conrad Pune (4)

Join us on October 6th for the grand unveiling of these exquisite sweet boxes. It’s the perfect opportunity to discover the sweetness and joy that Diwali brings.

Elevate your celebration to a higher level of style and luxury with Conrad Pune’s exquisite gift hamper. Our artisanal sweet boxes offer a delectable treat and provide a sophisticated way to convey your Diwali greetings with flair.

Don’t miss out on the opportunity to add an extra dose of sweetness to your Diwali celebrations. Join us for the unveiling of these delightful sweet boxes, and let’s make this Diwali a cherished and joyous occasion together.