AI Adoption Accelerates Career Growth for Women at TELUS Digital India

AI Adoption Accelerates Career Growth for Women at TELUS Digital India

Empowerment Through AI: TELUS Digital India Unlocks Women’s Potential Through Technology

India,19 september 2025:At TELUS Digital India, women are at the forefront of AI adoption eliminating repetitive tasks, analyzing massive data sets, and exploring new opportunities for growth using cutting-edge tools. Through initiatives designed to support women in technology, and with access to enterprise-grade AI platforms across the company, TELUS Digital India is paving the way for women to lead, innovate, and shape the future of work.

“At TELUS Digital India, we believe AI has the power to unlock new possibilities and enable our team members—especially women—to thrive in a digital-first world. By providing our teams with the right tools, training, and opportunities, we are fostering innovation, accelerating careers, and shaping the future of work,” said Iftikhar Ahmed, Vice President of Operations at TELUS Digital India.

AI Tools for Everyday Impact

TELUS Digital India provides team members with secure access to cutting-edge AI platforms, including Fuel iX™, TELUS Digital’s proprietary enterprise-grade AI suite, and WorkAssist. These tools integrate seamlessly into workflows, making AI a natural part of how teams work, learn, and grow.

The Agent Trainer in Fuel iX, an AI-powered agent simulator, allows employees to practice customer interactions in real time—reducing training time by over 33%, boosting agent efficiency by up to 50% through realistic voice and chat AI simulations, and improving customer satisfaction in complex, high-stakes scenarios.

A key component of TELUS Digital India’s AI strategy is Fuel iX Co-Pilots, which enable employees to create secure, role-specific AI assistants without needing technical expertise. These personalized co-pilots excel at search, summarization, and content creation—allowing team members to focus on high-value tasks.

Across the organization, women are using these tools to transform their daily workflows:

• Customer service representatives quickly access policy information during client calls

• Project managers generate comprehensive reports in just minutes

• Training specialists develop personalized learning content