23, Jun 2026
McAfee Study Finds 66 Percent of Indians Have Faced Health and Wellness Scams
India, June 23: As health and wellness content continues to dominate online conversations, new research from McAfee reveals a growing wave of scams, misinformation, and AI-generated deception targeting Indian consumers. The findings highlight how scammers are increasingly exploiting trust in influencers, wellness trends, and emerging AI technologies to spread misleading health advice and fraudulent schemes.
McAfee research reveals that 71% of India especially young adults are being targeted by health scams which are increasingly engineered to exploit urgency, trust, and everyday online behavior. Nearly one-third of Indians surveyed reported being pushed to take immediate action through tactics such as visiting a website promoted in an ad (31%), clicking links shared via social media or messaging apps (31%), downloading an app or file (26%), or scanning a QR code (23%).
The scams themselves are becoming increasingly sophisticated and wide-ranging from fake weight-loss or fitness products (23%) and misleading information about diseases or medical products (20%), to fake supplements or vitamins (18%) and fraudulent medical treatments or “cures” (18%). Consumers are also encountering impersonation scams involving healthcare providers or pharmacies (13%) and even government health agencies (10%), underscoring how cybercriminals are blending health misinformation with social engineering tactics to make scams appear more credible, urgent, and difficult to detect.
“Health and wellness have become a bigger part of people’s daily lives online, but so have the risks,” said Pratim Mukherjee, Senior Director of Engineering, McAfee India. “Scammers are getting better at making fake health advice, products, and offers look credible, especially as AI makes these scams easier to create and harder to spot. That’s why it’s so important for Consumers to pause, verify information through trusted sources, and think twice before clicking suspicious links or offers.”
Social Media Remains the Epicenter of Health Advice and Health Scams
Health scams are no longer confined to suspicious websites or spam emails. They are increasingly appearing across social media feeds, messaging apps, online advertisements, and influencer-led content.
- 64% of Indians surveyed encounter health or wellness advice on social media at least weekly
- More than one-third (34%) of people surveyed encounter health advice daily or multiple times per day on social media
- Social media is also the #1 place people surveyed encounter health scams (53%), followed by messaging apps such as WhatsApp, Telegram (37%), phone calls (33%), websites or online ads (30%), email (26%), online marketplaces (24%), text messages (23%), and in-person interactions (19%)
Influencers Continue to Shape Health Decisions
Misinformation is increasingly exploiting the trust consumers place in celebrities and influencers, making manipulated health content appear more credible and authentic. In fact, 55% of Indians say celebrity or influencer endorsements impact their likelihood to trust health advice, highlighting how scammers are leveraging emotional trust, credibility, and social influence to make misleading wellness claims appear authentic and believable.
- More than half of Indians surveyed (54%) say they have seen health or wellness content that appeared to be endorsed by a celebrity or public figure and was later revealed or suspected to be fake, misleading, or AI-generated
- Among those who have encountered celebrity or influencer-endorsed health content, the leading platforms are YouTube (68%), Instagram (67%), Facebook (43%), social media advertisements (42%), online ads or sponsored posts (30%), X/Twitter (25%), messaging apps (22%), websites or blogs (19%), Snapchat (18%), traditional media (16%), email (15%), and text messages (13%)
- 66% of 25–34-year-olds have seen fake or suspicious celebrity-linked health content
How to Protect Yourself from Health & Wellness Scams
McAfee helps consumers fight back by combining digital education with proactive AI protection. Its technology scans text, QR codes, and websites to flag phishing and scams before they cause harm-helping consumers verify what’s real before they click, share, or buy.
McAfee’s Top Tips to Stay Safe Online:
- Protect Your Privacy: Limit how much personal data you share.
- Automate Safety: Use AI-powered scam protection tools to block threats before they reach you.
- Keep Funds Secure: Never send money, gift cards, or cryptocurrency to someone you haven’t met in person.
- Flag Red Flags: Avoid sudden requests involving QR codes, instant payments, or verification codes.
Consumer Research Methodology
A McAfee survey focused on online scams and their impact on consumers, was conducted online in January 2026. A total of 7,000 adults globally participated, including 1,000 adults age 18+ in India.
- 0
- By Neel Achary
23, Jun 2026
Adani Mundra Airport Expands Connectivity with New Flight Services
Mundra, June 23: Adani Mundra Airport has officially commenced its first scheduled commercial flight operations, marking a major milestone in enhancing air connectivity for the Kutch region.
The new service connects Mundra with Mumbai and Goa, providing direct and convenient travel options for passengers, businesses, and the tourism sector. The inaugural scheduled operations were launched by airline partner Star Air, as part of the airport’s broader expansion of regional connectivity.
Officials said the introduction of scheduled flights is expected to significantly boost economic activity in the region by improving access to key commercial and tourism hubs. The enhanced connectivity is also likely to support trade, logistics, and industrial growth in Kutch, which is already a rapidly developing economic zone.
In addition to the Mumbai and Goa routes, the airport has expanded its network to multiple other destinations, further strengthening its role as an emerging aviation hub in western India.
Industry experts believe the move will reduce travel time, improve business mobility, and encourage new investments in the region, especially in sectors linked to ports, manufacturing, and exports.
The development marks a new phase in Mundra Airport’s operations, transitioning it into a key node in India’s growing regional aviation network.
23, Jun 2026
Kerala Youth Assaulted in Sambalpur on Child-Lifter Suspicion; Three Detained
Sambalpur, June 23 (UDN): Three persons have been detained in connection with the assault of a youth from Kerala who was allegedly attacked by a mob in Sambalpur city on suspicion of being a child lifter, police said on Monday.
According to police, a case was registered at Khetrajpur police station based on a complaint filed by ASI Surya Narayan Das. Sambalpur Additional SP Ajay Kumar Mishra confirmed that three individuals have been detained after being identified through CCTV footage and viral video clips of the incident.
The victim, identified as Vishnu Shibu from Kerala, was working as a labourer under a contractor in Bargarh district. Police said he had recently left his job and had come to Sambalpur in search of work when the incident occurred at Dhobapada Square.
Mishra stated that some locals allegedly assaulted him after suspecting him of involvement in criminal activity linked to child lifting rumours. He added that a language barrier may have further escalated the misunderstanding, as the youth was unable to communicate with the crowd.
The victim was rescued by police and taken to hospital for medical examination. Officials said he did not suffer any major injuries and was later sent back to his native place after receiving primary treatment.
Police added that the detained persons were identified based on video footage circulating on social media and CCTV recordings from the area. A detailed investigation is underway to identify others involved in the incident.
The video of the assault had gone viral on social media, showing a group of youths attacking the labourer while bystanders attempted to check his belongings.
The incident comes days after a similar case in Rayagada district, where two women from Delhi were allegedly assaulted on suspicion of being child lifters, prompting renewed concern over the spread of rumours leading to mob violence in the state.
23, Jun 2026
India–UK Trade Deal to Boost Farmers and Fishermen: Goyal
New Delhi, June 23: The India–UK Free Trade Agreement (FTA) is expected to bring significant benefits for farmers, fishermen, and micro, small and medium enterprises (MSMEs), Union Minister Piyush Goyal said.
Goyal noted that the agreement will help expand market access for Indian products, improve export opportunities, and strengthen income prospects for key sectors of the economy, particularly those dependent on agriculture, fisheries, and small-scale industries.
He added that the FTA is designed to create a more balanced and mutually beneficial trade environment, enabling Indian producers to reach wider international markets while also encouraging investment and collaboration between the two countries.
According to him, the agreement is expected to boost employment opportunities, enhance competitiveness, and support the growth of export-oriented industries across India.
Experts believe that improved trade ties between India and the United Kingdom could further strengthen bilateral economic relations and open new avenues for cooperation in goods, services, and innovation-driven sectors.
The statement underscores the government’s focus on leveraging trade agreements to support inclusive growth and strengthen India’s global economic engagement.
23, Jun 2026
Kutch Gets Air Connectivity Boost via Mundra Airport
Mundra (Gujarat), June 23: Adani Mundra Airport has strengthened regional air connectivity by linking Kutch to eight cities, marking a significant step towards improving accessibility and unlocking the region’s economic potential.
The enhanced connectivity is expected to boost trade, tourism, and industrial activity in the Kutch region, which is already emerging as a key hub for logistics, manufacturing, and port-led development.
Officials noted that improved air links will reduce travel time, support business operations, and encourage greater investment inflows into the region. The development is also expected to benefit small and medium enterprises by improving access to major commercial centres.
Industry experts believe that better connectivity will play a crucial role in accelerating Kutch’s integration with national and global markets, further strengthening Gujarat’s position as an industrial and economic powerhouse.
The expansion reflects a broader push to enhance regional infrastructure and improve last-mile connectivity to support long-term economic growth.
23, Jun 2026
Gujarat Leaders Remember Shyama Prasad Mukherjee on Death Anniversary
Gandhinagar, June 23: Leaders in Gujarat paid floral tributes to Shyama Prasad Mukherjee on his death anniversary, honouring his contribution to nation-building and public life.
On the occasion, public representatives and party leaders remembered Mukherjee’s role in strengthening democratic values and his commitment to national integration. They described him as a visionary leader whose ideals continue to inspire public service and governance.
Tribute programmes were organised across several parts of the state, where leaders and citizens gathered to offer respects and reflect on his legacy.
Speakers highlighted that Mukherjee’s principles and dedication to the nation remain relevant even today, especially in the context of unity and development.
The commemorative events concluded with calls to uphold his ideals and continue working towards national progress.
23, Jun 2026
NCW Seeks Action Taken Report from Odisha DGP Over Rayagada Mob Assault Triggered by Child-Lifting Rumour
Rayagada, June 23 (UDN): The National Commission for Women (NCW) has taken strong cognisance of the mob assault on a non-Odia woman in Odisha’s Rayagada district after she was falsely suspected of being involved in child lifting, and has sought an Action Taken Report (ATR) from the Director General of Police (DGP), Odisha.
Acting on its own initiative, the NCW has directed the state police chief to submit a detailed report, including a copy of the FIR, progress of investigation, and action taken against those involved in the assault as well as individuals responsible for spreading the rumour that triggered the violence.
The Commission has also sought information on the victim’s medical treatment, counselling support, and safety arrangements for volunteers and interns associated with NGOs working in the region.
The case has also come under the purview of the National Human Rights Commission (NHRC), with petitions alleging administrative and police lapses in controlling the rumour and preventing the attack. The petitions have named the Governor, Chief Minister, Chief Secretary, DGP, Rayagada SP, and District Collector as respondents, seeking strict action against the accused, compensation for the victim, and psychological support.
State Women’s Commission Chairperson Shobhana Mohanty termed the incident “shocking and inhumane,” noting that the victim, who has since returned to Delhi, has recorded her statement via video conferencing. She also said efforts are underway to ensure filing of a charge sheet within 60 days and trial in a fast-track court.
Additional Director General of Police (Crime Against Women and Children Wing) S. Saini said the investigation is being treated on a priority basis and will be closely monitored, with plans for a fast-track trial.
Police said the victim was allegedly misled by an individual for directions, who later spread false rumours branding her as a child kidnapper, triggering the mob attack. The alleged mastermind behind the misinformation has been arrested, and investigators are examining multiple video clips to identify other accused. A Test Identification (TI) parade is also being considered.
So far, 25 people have been arrested in connection with the case. While 24 accused have already been produced before court, another arrest was made recently. Several residents of Intaliguda village have reportedly fled the area fearing further arrests.
Rayagada Superintendent of Police Rajprasad visited Intaliguda Chhak in Kalyansinghpur to review the situation, met individuals who rescued the victim, and commended their intervention. Additional police forces have been deployed to maintain law and order and prevent further unrest.
Authorities have urged the public not to circulate rumours, warning of strict action against those spreading misinformation.
23, Jun 2026
SIPs and Equities Dominate 80 pc of Digital Investors’ Wealth in India
New Delhi, June 23: Systematic Investment Plans (SIPs) and equities together account for nearly 80% of the wealth held by digital investors in India, according to a recent report.
The findings highlight a strong preference among retail investors for market-linked instruments, reflecting growing financial awareness and increasing participation in capital markets through digital platforms.
The report notes that SIPs have become a key entry point for long-term wealth creation, particularly among young and first-time investors. Equities, meanwhile, continue to attract significant interest due to their potential for higher returns compared to traditional savings instruments.
Experts attribute this trend to rising financial literacy, easier access to digital investment platforms, and a shift in investor behaviour towards disciplined, long-term investing. The growing adoption of fintech solutions has also made investing more convenient and transparent.
Analysts believe this shift indicates a structural change in India’s investment landscape, with more individuals moving away from traditional savings and toward diversified, market-linked portfolios.
Overall, the report underscores the increasing dominance of SIPs and equities in shaping the wealth-building strategies of India’s digital investor base.
23, Jun 2026
India–Russia Eastern Sea Route Gains Strategic Importance Amid West Asia Crisis
New Delhi, June 23: The India–Russia eastern sea route is gaining increased importance amid ongoing geopolitical tensions in West Asia, with shifting global trade patterns prompting renewed focus on alternative shipping corridors.
The development comes as disruptions and uncertainty in key West Asia-linked maritime routes continue to impact global supply chains. In this context, the eastern sea route between India and Russia is emerging as a more stable and strategically viable option for trade and energy movement.
Industry observers note that the route is likely to play a key role in ensuring continuity of shipments, particularly in sectors such as energy, commodities, and industrial goods. The corridor is also being viewed as part of broader efforts by countries to diversify trade routes and reduce reliance on geopolitically sensitive passages.
Experts believe the increased significance of this route reflects a wider global trend of strengthening resilient and alternative supply chains to safeguard against geopolitical risks.
The development underscores the evolving nature of international trade logistics amid ongoing global uncertainties.
23, Jun 2026
itel Disrupts Soundbar Category with the Launch of two brand new 160W and 120W Soundbars equipped with iThumpX BASS technology

June 23: itel, a leading electronics brand known for democratizing technology through its latest mobiles, televisions, and gadgets, has unveiled its all-new itel Soundbars. Combining powerful audio, advanced sound engineering, and feature-rich capabilities with premium design, the new soundbars are built for modern homes where entertainment is a complete experience. Powered by iThumpX BASS – itel’s proprietary BASS technology – the newly launched soundbars are engineered to elevate everyday entertainment into an immersive audio experience. The 160W soundbar boasts a Hi-Q Quad-speaker configuration for cinematic audio performance, while the 120W variant features dual speakers, delivering clear and immersive sound tailored to every listening experience. The speakers are made of special neodymium magnets, offering technical superiority vis a vis competitors and offering exceptional sound quality. Available in retail stores across India, the itel Soundbar 160W and Soundbar 120W are priced at Rs. 6349 and Rs. 4649 respectively.
Commenting on the launch, Mr, Arijeet Talapatra, CEO of itel India, said, “The future of entertainment lies in connected ecosystems. A soundbar is more than just audio – it’s a gateway to a smarter, connected lifestyle. As itel expands its vibrant tech ecosystem, we’re empowering consumers in Tier 3 and beyond with smart and premium experiences more accessible than ever.”
Whether users are streaming movies, playing games, or listening to music, the new range is designed to deliver impactful sound with greater depth and clarity. The itel soundbars integrate advanced audio technologies, including the state of the art DSP chipset for advanced sound separation offering a virtual 360° sound, Hi-Q Quad/Dual Drivers, LED Display, and Advanced Wind Pipe technology. Together, these features create rich and room-filling audio for a more immersive entertainment experience. itel’s new soundbars also come equipped with Bluetooth 5.3 and remote-control functionality for added convenience. Users can personalise their listening experience with three EQ modes designed for different content preferences.
The soundbars support multiple connectivity options for a seamless audio experience. Ports include TV (ARC), Optical, AUX, USB, and SW Out – making it easier to connect televisions and multiple entertainment devices through a single setup. It also can be controlled by TV remotes – adding to ease of use and enhanced convenience. The new soundbars also offer added value through select in-box benefits, including a free wall mount kit and a 12-month warranty – a hallmark of reliability for consumers.