June 23: itel, a leading electronics brand known for democratizing technology through its latest mobiles, televisions, and gadgets, has unveiled its all-new itel Soundbars. Combining powerful audio, advanced sound engineering, and feature-rich capabilities with premium design, the new soundbars are built for modern homes where entertainment is a complete experience. Powered by iThumpX BASS – itel’s proprietary BASS technology – the newly launched soundbars are engineered to elevate everyday entertainment into an immersive audio experience. The 160W soundbar boasts a Hi-Q Quad-speaker configuration for cinematic audio performance, while the 120W variant features dual speakers, delivering clear and immersive sound tailored to every listening experience. The speakers are made of special neodymium magnets, offering technical superiority vis a vis competitors and offering exceptional sound quality. Available in retail stores across India, the itel Soundbar 160W and Soundbar 120W are priced at Rs. 6349 and Rs. 4649 respectively.
Commenting on the launch, Mr, Arijeet Talapatra, CEO of itel India, said, “The future of entertainment lies in connected ecosystems. A soundbar is more than just audio – it’s a gateway to a smarter, connected lifestyle. As itel expands its vibrant tech ecosystem, we’re empowering consumers in Tier 3 and beyond with smart and premium experiences more accessible than ever.”
Whether users are streaming movies, playing games, or listening to music, the new range is designed to deliver impactful sound with greater depth and clarity. The itel soundbars integrate advanced audio technologies, including the state of the art DSP chipset for advanced sound separation offering a virtual 360° sound, Hi-Q Quad/Dual Drivers, LED Display, and Advanced Wind Pipe technology. Together, these features create rich and room-filling audio for a more immersive entertainment experience. itel’s new soundbars also come equipped with Bluetooth 5.3 and remote-control functionality for added convenience. Users can personalise their listening experience with three EQ modes designed for different content preferences.
The soundbars support multiple connectivity options for a seamless audio experience. Ports include TV (ARC), Optical, AUX, USB, and SW Out – making it easier to connect televisions and multiple entertainment devices through a single setup. It also can be controlled by TV remotes – adding to ease of use and enhanced convenience. The new soundbars also offer added value through select in-box benefits, including a free wall mount kit and a 12-month warranty – a hallmark of reliability for consumers.