4, Jan 2024
Khazana Jewellery Chooses Social Beat for Digital Growth

Chennai: January 04, 2024: Social Beat, a leading digital marketing agency in India has been assigned the digital mandate of Khazana Jewellery, an organised jewellery retail house based in South India. The agency’s scope will encompass digital strategy and planning to drive revenue growth by targeting the right audience and scaling its online presence. The mandate was won after a closely contested multi-agency pitch.

Social Beat will assist in executing creative campaigns to boost Khazana Jewellery’s online engagement, amplify brand awareness and overall media strategy to scale their brand presence and performance through Google & Meta campaigns as well as showcase their jewellery collections through creative videos.

Vikas_Chawla - Co-founder, Social Beat

Mr. Vikas Chawla, Co-Founder of Social Beat, said “We are excited to be associating with one of South India’s finest brands. Khazana Jewellery has always been at the forefront of bringing out new and trendy designs, we found a complete vision match as digital brand-building partners. Our mandate is to drive revenue growth through digital efforts by targeting the right audience and scaling Khazana Jewellery’s digital presence. We will be bringing out refreshing content aimed to strengthen the Khazana Jewellery brand.”

Kishore Kumar Jain, Managing Director of Khazana

Mr. Kishore Kumar Jain, Managing Director of Khazana Jewellery, said “We are delighted to join forces with the dynamic team at Social Beat to lead our digital mandate. This partnership will help us in yet another exciting journey of meaningfully engaging with our consumers. Social Beat team with their nuanced understanding of the digital landscape, will fuel our vision to be one of India’s leading and most loved jewellery brands.”

4, Jan 2024
NatureLand Organics at Indus Food 2024: All Set to Unveil New and Innovative Offerings

4/01/2024: DELHI – NatureLand Organics, a renowned name in the organic food sector in India is all set to participate in South Asia’s prestigious F&B event, Indus Food 2024, scheduled to be held on January 8th, 9th, and 10th at India Exposition Mart, Greater Noida, NCR. With announcement of new and innovative products, the company is set to redefine its brand identity, foster new collaborations during the event and elevate its already high stature in the F&B landscape in the country’s market. NatureLand Organics boasts of an undying commitment to quality food products, authenticity of ingredients and innovation in market practices.

The main aim behind participation at the coveted food show, as described by the company’s management is to present the company in a new light in the market, unveil their new offerings in the organic foods segment and announce their expansion plans. With the Government taking steps to promote organic foods and food products in the market, we also expect to expand its horizon in the market and reach out to more end customers.

Talking more about it, Ajeet Godara, Co-Founder of NatureLand Organics said, “The market is ever evolving and we have learnt it from our years of presence in the market. We have to constantly develop, innovate and recreate and change with the times and demands in the market.” NatureLand Organics had recently redeveloped and re-designed its packaging and launched recyclable pouches in the market.

“Indus Food is the perfect platform to showcase our achievements, share our vision as a leading organic food company and even interact with the end customers. We are very excited and thrilled to participate in one of the leading food shows of South Asia”, Ajeet Godara further added.

The company wishes to define its brand identity, emphasize authenticity, and quality and stand out in the market with food offerings in their pure, organic form. It aims for a dynamic interaction with visitors, buyers, fellow participants and industry experts during the three-day-long food show. This platform would also provide them with the opportunity to get crucial insights into the market and establish connections to pave the way for success in the future.

We have planned a wide array of interactive presentations and a comprehensive display of their product basket, including upcoming products like Dehydrated Sprouts and High Protein Low Carb Flour for the food show. They aim to communicate to the market the exceptional quality of their products and make the market aware of its benefits.

Leveraging Indus Food’s platform, they’re leveraging a dedicated portal to engage with global buyers, inviting them to visit their stall for productive discussions and potential collaborations.

Both the founders of the company, Ajeet and Arvind Godara would be present at the food show. During the event, the company plans to share their vision, values, and the innovative strides they’ve taken in the organic food industry.

NatureLand Organics’ participation at Indus Food 2024 represents a significant milestone in its journey towards redefining organic food production standards. The company is poised to make a lasting impression, with a keen focus on quality, innovation, global collaborations, and forging impactful relationships within the F&B industry.

4, Jan 2024
Anupam Kaura joins Kotak Mahindra Bank as its Chief Human Resources Officer

Bengaluru, 4th January 2024: Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) today announced the appointment of Anupam Kaura as Chief Human Resources Officer (CHRO) to spearhead organisational transformation, in the journey of ‘accelerating change’ at Kotak. Anupam joins Kotak from CRISIL Ltd, London, UK where as Global Chief Human Resources Officer (CHRO) and overseeing Corporate Administration was responsible for various crucial aspects such as Talent Strategy, Performance and Rewards, Learning and Development (L&D), Culture Transformation, and overall organizational transformation efforts. In the past year, Kotak has made global hires for key business priorities such as technology, customer experience and product.

Anupam brings with him over 25 years of relevant experience in leadership roles across Indian and global banking and finance companies. He has an extensive background in strategic HR leadership, business partnering, compensation & benefits management, Boards and HR consulting. Anupam specialises in driving change agendas and transformative initiatives in large organisations.

At CRISIL Ltd. Anupam played a pivotal role in the rejuvenation and enhancement of the teams within the organisation, equipping them with the necessary skills to adapt to technological and digital disruptions. Additionally, he took on a leadership position in the acquisition of a fintech startup, overseeing the acquisitions and integration processes for companies based in the India, United States, United Kingdom, and Australia. Prior to CRISIL, he has held key HR roles in reputed organisations such as IDFC Bank, Citi, AXA, and PWC where he managed diverse functions and led significant initiatives.

Shanti Ekambaram, Whole time Director, Kotak Mahindra Bank said “We welcome Anupam to the Kotak family. Anupam has a unique blend of experience in strategic HR leadership, change management, and technology integration. We believe his rich experience in leading large transformative initiatives align with Kotak’s vision to be a tech-enabled, customer centric financial institution for the future “.

Anupam Kaura, President & Chief Human Resource Officer, Kotak Mahindra Bank, said, “The Indian banking and finance sector is at an inflexion point of opportunities and growth and I am excited to partner with one of the most reputed and trusted brands that is transforming itself with technology, customer-centricity and talent at its core. l look forward to join the remarkable team at Kotak Mahindra Bank and contribute to its transformation.”

Anupam has a Bachelor of Commerce degree from Delhi University and a Masters in Personnel Management & Industrial Relations from Tata Institute of Social Sciences (TISS).

4, Jan 2024
Tridhaatu Realty receives OC for Phase 1 of its project

Mumbai, January 04, 2024: Tridhaatu Realty has received the Occupancy Certificate (OC) for the phase 1 of its project Tridhaatu Morya; a contemporary residential project located in Chembur, Mumbai. Tridhaatu Morya, is an elegantly designed project that offers home buyers spacious residences, luxurious amenities and an aspirational address, thus enhancing the living experience of its residents.

Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty and Vice President, CREDAI-MCHI

Commenting on this remarkable achievement, Mr. Pritam Chivukula, Co-Founder & Director, Tridhaatu Realty said, “We are extremely pleased and excited to have received the OC for phase 1 of our project, Tridhaatu Morya. This has been possible due to our customers’ continued support and unwavering trust in us that made it possible. We look in anticipation to welcoming our customers to their new home. We have delivered on our promise and will continue to create luxurious spaces that will further enhance the lifestyle of our residents.”

Tridhaatu Morya is divided into two phases. Phase 1 comprises 220 units, in configuration of 1 & 2 BHK apartments measuring in size from 477 sq ft to 724 sq ft. The second phase of the project will consist of larger 2 & 3 BHK configured apartments, with sizes ranging from 728 sq ft to 1008 sq ft, comprising a total of 105 units. This project is well designed with provisions for Jodi flats, which allow residents the flexibility to expand their living spaces as per their individual and family requirements.

Tridhaatu Morya is equipped with a range of amenities, including a grand entrance lobby and clubhouse, landscaped gardens, a children’s play area, indoor games, a yoga zone, an open-air theatre, swimming pool, gymnasium, along with rooftop amenities etc. The project is sustainable in nature and is designed keeping in mind eco friendly and green practices employed by the company. This project has elements of sustainability with features like solar panels, rainwater harvesting, EV charging facilities etc. The project is an innovative urban habitat that is both luxurious and eco-friendly.

Tridhaatu Morya - Chembur

Tridhaatu Morya is excellently located and blessed with good social infrastructure in place. This ensures residents have easy access to essential services like banks, educational and healthcare institutions, retail stores, malls, parks, hotels and restaurants. Commuting is a breeze for residents as the Eastern Freeway is just 5 minutes away; Santacruz Chembur Link Road (SCLR) is 4 kilometers away, and the Monorail Chembur Station a 2-minute walk. Moreover, the Mumbai International Airport is about 13 kilometers from the project, making convenience the project’s hallmark.

Chembur as a residential locale has in recent times been attracting home buyers mainly on the back of its old world charm coupled with a surge in infrastructure developments. Chembur offers good connectivity to the rest of the city via the Eastern Express highway. In addition, the Eastern Freeway connects to south Mumbai while the SCLR and the new BKC Connector offers connectivity to BKC and other areas across the western suburbs.

4, Jan 2024
Mouthwatering Awadhi delicacies now served at Awadhi Dastarkhaan, Tolichowki!

Hyderabad, January 4rd, 2024: The exclusive restaurant of authentic Awadhi cuisine, Awadhi Dastarkhaan is all set to tantalise the taste buds of foodies in Hyderabad with the exquisite cuisine from the land of nawabs and kebabs, Lucknow. The restaurant was formally inaugurated at Tolichowki, today. Vijay Kumar Reddy, Managing Partner, Awadhi Dastarkhaan; briefed the media about the exclusive restaurant & the authentic Awadhi cuisine.

resturant

Awadhi cuisine known to be the recipe of the royals, was widely patronised by the erstwhile royal families in North India. It’s cooking style is similar to that of Central Asia and Middle East. The Awadi cuisine has a range of succulent and aromatic biryanis, juicy and scrumptious kebabs, unique desserts and much more.

The hundred seat Awadhi Dastarkhaan at Tolichowki, spans across a generous 2700 sft., offering an ambience that invites you to enjoy a cosy and delicious meal with family and friends. The restaurant offers a comprehensive platter of unique tastes of Awadh including biryanis, dry items, curries, gravy items and wide varieties of rolls.

Photo 19 - Chicken BBQ roasted

Our first Awadhi restaurant at Gachibowli, Tundey Kebabi, has been a roaring success with patrons relishing our offerings and wanting more, be it walk in customers or orders through food aggregators. During last Ramzan, our food counter in Tolichowki had a footfall well beyond our expectations, these gourmets followed us to our Gachibowli restaurant and kept urging to have one in their neighborhood. To fulfill this popular demand, we started Awadhi Dastarkhaan at Tolichowki, says Vijay Kumar Reddy, Managing Partner, Awadi Dastarkhaan.

The delicious Ulta Tavva Paratha, the famous Lucknow sweet Phirni are among the not to miss exclusive items at the restaurant. Some of the mouthwatering Awadhi delights being made available exclusively in Hyderabad at Awadhi Dastarkhaan for gastronomes are Mutton Gelouti Kebab, Mutton Nihari, Chicken Afghani, Chicken Katti Kebab etc. These specialty dishes will capture the hearts of connoisseurs through their stomachs with every flavorful bite.

food

I initially did research to find out which type of restaurant people want and decided to set up a restaurant which serves food not available here. In the process went to Lucknow, there I met people behind fifty-year-old brand, Tundey Kababi. Started a franchise of Tundey Kababi in Gachibowli in September 2020 and it was a huge success. Tundey Kababi was not keen to give further franchisees, therefore we are opening our second restaurant in the name of Awadhi Dastarkhaan. The Lucknow, Kanpur belt is known as Awadh, which is famous for its traditional food, that was also a princely state with Nawab of Awadh, ruling it and patronizing this food. Awadhi food is non-spicy and delicious. The reason for setting up this restaurant is the demand for such food from IT professionals migrating from different parts of the country. Several Hyderabadi Muslims to cherish Awadhi recipe and they didn’t have access to authentic Awadhi food. I am planning to have my next restaurant at Nallagandla. Our signature item is Gelouti Kebab made of mutton kheema with different spices, mutton nihari and multiple kebabs, we serve complete range of Awadhi cuisine. Awadhi Dastarkhaan provides variety of food which is not available locally and therefore relished by the foodies, those looking for choice and non-spice food, Vijay Kumar Reddy added.

4, Jan 2024
Lock Down Your Digital Kingdom: 5 Cybersecurity Essentials

In an age where our lives are increasingly intertwined with the digital realm, securing our online presence has never been more critical. As cyber threats continue to evolve, it’s essential to fortify your digital kingdom with the right cybersecurity essentials. Here’s a listicle featuring five must-have tools, along with the top five cybersecurity brands from India that can help you safeguard your digital assets.

1. Noventiq India – Tailored Cybersecurity Solutions

Noventiq India is making waves in the cybersecurity landscape, offering tailor-made solutions to meet the unique needs of businesses and individuals. From threat intelligence to security audits, Noventiq India focuses on delivering robust cybersecurity services to ensure your digital kingdom remains impenetrable.

2. Virtual Private Network (VPN): ExpressVPN

Protect your online identity and data by using a reputable VPN like ExpressVPN. With servers in numerous locations worldwide, ExpressVPN encrypts your internet connection, ensuring a secure and private browsing experience. Safeguard your sensitive information from potential hackers and prying eyes.

3. Password Manager: LastPass

Enhance your digital security by using a password manager like LastPass. No more struggling to remember complex passwords – LastPass securely stores and manages your login credentials. It also helps generate strong, unique passwords for each of your accounts, reducing the risk of unauthorized access.

4. Firewall Protection: McAfee

McAfee is a household name in the cybersecurity realm, offering comprehensive firewall protection. With features like intrusion detection and prevention, McAfee safeguards your devices from malicious activities. Strengthen your digital perimeter and block unauthorized access with this trusted cybersecurity solution.

5. Endpoint Security: Kaspersky

Kaspersky is a global leader in endpoint security, providing robust protection for your devices. With advanced threat detection and response capabilities, Kaspersky ensures that your computers and mobile devices remain secure against malware, ransomware, and other cyber threats. Safeguard your endpoints with Kaspersky’s cutting-edge security solutions.

Remember, cybersecurity is an ongoing process that requires diligence and the right tools. By incorporating these essentials into your digital defense strategy, you can fortify your online presence and enjoy a safer digital experience. Consider consulting for customized solutions to elevate your cybersecurity defenses to the next level.

Noventiq excels in cybersecurity, leveraging cutting-edge technologies to safeguard organizations from evolving threats. Their rapid portfolio expansion in cybersecurity reflects a commitment to address dynamic security challenges. With innovative solutions, Noventiq emerges as a key player, offering robust protection and resilience against cyber threats in today’s complex digital landscape.

By incorporating these cybersecurity essentials into your digital arsenal, you can significantly enhance your defense against cyber threats. Remember, the key to a secure digital kingdom is a proactive and multi-layered approach to cybersecurity. Stay vigilant, keep your software up to date, and invest in reliable solutions from reputable brands to ensure your online safety.

4, Jan 2024
Social Edutainment platform Maidaan raises Undisclosed Amount

January 04, 2024, Bangalore: Maidaan, a social edutainment platform raised an undisclosed amount in a Pre-Seed Round led by Inflection Point Ventures and EvolveX. We Founder Circle also participated in the round. The funds will be utilised primarily for driving product development, innovating on content, games, and tournament formats.

Maidaan stands as an innovative peer-to-peer edutainment platform, redefining the educational landscape for school children in India. Through its live, bite-sized Olympiads and tournaments, Maidaan aims to let everyone explore education and a peer group beyond regular school. With a vision to make interaction with peers beyond school affordable and accessible, it aspires to empower over 100 million Indian students from an early age. Maidaan’s mission not only broadens horizons but also fosters an environment where learning and growth transcend classroom boundaries, shaping a brighter future for K-12 education in India.

Both founders, raised in Indian Army households, underwent schooling in over 10+ cities across India, instilling in them an early appreciation for diverse exposure. Co-Founder, Judhajit Bal, a management graduate from MDI, Gurgaon, previously successful with myHQ and with experience from Coca-Cola, shapes Maidaan’s vision. Co-Founder, Shashank Awasthi, an ISB graduate, brings over a decade of tech expertise from HSBC, Jivox, and Publicis Sapient, driving Maidaan’s product and platform growth.

L-R_Judhajit Bal_Co-Founder,Shashank Awasthi_Co-Founder, Maidaan

Rahul Wagh, Managing Director, Inflection Point Ventures, says, “Today when everything is digital, our education still relies on outdated methods and uninspiring textbooks. Maidaan addresses this by integrating learning into interactive games and quizzes, challenging the conventional notion that education is limited to the classroom. By breaking down the boundaries between learning and gaming, With Maidaan, children can seamlessly blend education with play. It shows a bright and promising future not just to kids but to investors as well.”

Commenting on Maidaan’s potential, Bhawna Bhatnagar, Co-Founder of EvolveX, expressed, “For most of the students, the first taste of competition beyond school walls occurs at a national level. Being unprepared for this reality results in an unpleasant shock, fostering self-doubt and a lifelong fear of competition, which hinders progress in a competitive life thereafter. Parents are well aware of this challenge but lack easily accessible means to alleviate this fear. Maidaan seeks to transform this narrative by providing every aspiring individual a stage to discover themselves. At EvolveX, we are committed to supporting Maidaan in this mission through continuous assistance, mentorship, and guidance.”

Maidaan’s strengths lie in its gaming-centric approach to skill-building, its unwavering commitment to student engagement, and its focus on fostering peer-to-peer interactions through skill-enhancing gaming experiences.

The pilot version of Maidaan has successfully engaged students from over 100 schools spanning across 25+ cities in India. The platform has initiated strategic annual and quarterly collaboration plans with schools, with Pune as its initial focal city for expansion.

Judhajit Bal Co-Founder & CEO, Maidaan, says, “Beyond the top 5% elite in India, millions of students don’t get a chance to experience a world beyond the walls of their schools before Class 12, reducing the potential of social mobility. The only way to solve this is to make exposure-beyond-school truly accessible and affordable in a language & format that students understand and speak themselves. We’re thrilled to have IPV & EvolveX onboard and backing us to solve this.”

In just 9 months, Maidaan achieved remarkable milestones, growing its user base tenfold to over 2000 users. The platform has secured pivotal strategic collaborations with schools on annual and quarterly levels, all while maintaining exceptional engagement and robust user retention rates on the platform.

In Middle-India households, the age group of 5-15 is projected to exceed 100 million children by 2030, indicating a substantial market. Additionally, the supplemental learning segment, encompassing education beyond schooling, is forecasted to reach a significant USD 5 billion market value in India alone by 2030.

4, Jan 2024
IIT Kharagpur Professor, Dr. Prabina Rajib, Assumes Role as New Director at BIMTECH

Bengaluru, January 4th, 2024: Birla Institute of Management Technology (BIMTECH), a leading Business School in India, proudly announces the appointment of Professor Prabina Rajib as its Director, succeeding Dr. Harivansh Chaturvedi.

Left to right-Former director, Dr. H. Chaturvedi, Dr. Prabina Rajib, Assumes Role as New Director at BIMTECH Greater Noida

Dr. Prabina Rajib, a distinguished Professor in Finance & Accounting, at IIT Kharagpur’s Vinod Gupta School of Management, brings a wealth of experience with her. Her extensive portfolio includes roles in teaching, research, and consultancy. Notably, Dr. Prabina Rajib has authored and co-authored two influential books, “Commodity Derivatives and Risk Management” (2014) and “Stock Exchanges Investment and Derivative”, respectively. Her promotions in 2007 and 2011 underscore her significant contributions to academia, emphasizing her unwavering commitment to excellence at IIT Kharagpur.

With over two decades of experience, Dr. Rajib has held several leadership roles, including Dean VGSOM, and has demonstrated her expertise by guiding numerous PhD theses. She has presented and published extensively in national and international journals and conferences.

Dr. Rajib’s research interests span the Indian commodity spot and derivatives market, focusing on commodity hedging strategies, as well as various aspects of modeling and pricing of commodity derivatives. In the Indian capital market, she delves into IPO pricing, buybacks, delisting of companies, and ADRs/GDRs issued by Indian companies. Additionally, she explores various aspects of FDI entry strategy and foreign (technological & financial) collaborations by multinational companies.

Dr. Harivansh Chaturvedi, the outgoing Director, will now assume the role of Chief Educational Advisor, Birla Academy of Art & Culture, the parent body of BIMTECH and Birla Global University (BGU), and mentor them. Dr. Chaturvedi, the longest-serving Director of BIMTECH with 25 years of tenure, has been instrumental in the institute’s significant growth. During his tenure, he led the establishment of two residential campuses at Greater Noida and Bhubaneswar. Dr. Chaturvedi will continue to mentor BIMTECH and BGU, and serve as a member of the Board of the two institutions.

4, Jan 2024
Chola Finance committed towards uplifting the disabled in rural India

India, 04th January 2024: Cholamandalam Investment and Finance Company Limited (Chola), the financial services arm of the Murugappa Group, is committed towards empowering the lives of differently abled individuals. Two of its initiatives, the financial support for lathe machines for students at WORTH Trust’s Technical Training Centre (WTTTC), Trichy, who are physically challenged and have speech and vision impairments, and a vision centre under the Rural Eye Health Project in Aurangabad, Bihar, are intended to highlight the significance of accessibility and inclusivity for the visually impaired community.

Earlier, leprosy was a disease that was feared in India, leaving those who contracted it deformed, disabled, and distraught. As a result, WORTH Trust’s Technical Training Centre (WTTTC) was established in Trichy for students with disabilities, providing training in Light Engineering and preparing them for examinations administered by the Government of India’s National Council for Vocational Trades (NCVT). Being one of the largest producers of assistive technology for the visually challenged, and manufacturer of world-famous Perkins Brailler, a typewriter for the blind, the available lathe machines at the training centre were considerably outdated, and servicing them proved to be challenging due to the unavailability of spare parts.

WORTH Trust’s Technical Training Centre (WTTTC), Trichy-1

Consequently, there was a need to procure new lathe machines to replace the outdated ones to ensure the effective training of the students. This is where Chola’s financial support of lathe machines will benefit 120+ students making the pathway for a more inclusive and diverse workforce. By equipping differently abled students with vocational life skills, Chola is contributing in with the creation of livelihood for them.

Chola reiterates its commitment, towards rural India’s upliftment through The Rural Eye Health Project in Aurangabad, Bihar, to bring down the prevailing blindness in the district to 0.3% and establish a sustainable eye health system in the next five years. The project aims to strategically focus on community awareness of eye health and to create an environment where the stakeholders can contribute, in strengthening the eye health systems. As part of the project, a Vision Centre will be established at the block level, equipped with eye screening facilities, and skilled eyecare professionals, including Optometrists and Community Health Workers (CHWs) et al, will provide services at these centres.

In addition, to ensure widespread accessibility, community outreach camps will be organized in remote locations, and offering door-to-door eye screening services to the beneficiaries in select locations as a pilot. The outreach team will conduct awareness campaigns in communities, aiming to enhance knowledge about the importance of eye health services and their availability. Following examinations at the vision centres, individuals diagnosed with refractive errors can receive suitable spectacles or prescriptions for advanced issues. For instance, those identified with cataracts will be referred to a nearby partner hospital for necessary surgical interventions.

Mr. Ravindra Kundu, Executive Director of Cholamandalam Investment and Finance Company Limited highlighted the significance of the initiatives, saying, “Chola Finance is focussed towards helping India achieve its Sustainable Development Goals. As a part of nation building, we are committed towards uplifting the disabled and physically challenged in rural India with technological and medical resources driving and inspiring positive change. The initiatives mentioned are specifically designed for empowering the differently abled students of WORTH Trust’s Technical Training Centre in Trichy and in minimising the prevailing blindness in Aurangabad, Bihar, fostering the community awareness of eye health and creating a resilient society where everyone has an opportunity to shape a brighter future. “

4, Jan 2024
SignaX - NEAR Metaverse Launched in Karnataka at Techceleration by KDEM

The prestigious Techceleration event, a conference hosted by the Karnataka Digital Economy Mission (KDEM), an initiative of the Karnataka government to showcase the Indian state’s thriving technology cluster, saw the grand launch of the SignaX — NEAR Metaverse, a groundbreaking virtual realm that promises to reshape the digital landscape. Spearheaded by Signa X, a metaverse creation platform, in partnership with the NEAR Foundation, this collaboration marks a pivotal moment in the convergence of blockchain, augmented reality, and digital connectivity.

The SignaX — NEAR Metaverse, powered by the robust infrastructure of NEAR Protocol, introduces a paradigm shift in how individuals interact and experience the digital realm.

Through the NEAR Metaverse, users can engage in dynamic virtual experiences, host events and foster communities, transcending physical boundaries. Its applications span across industries, from enabling immersive virtual experiences to facilitating advanced industrial and educational environments for developer training to hosting experiential conferences and activities.

The event witnessed the presence of esteemed senior government officials and Minster for IT, BT and ST, Government of Karnataka. Their presence solidifies the commitment to foster technological advancements and position Karnataka at the forefront of the global digital revolution.

Launch - Headline Photo

Mr. Adhikar Naidu, CEO of Signa X, expressed his excitement about the launch, stating: “The NEAR Metaverse launch at Techceleration signifies a monumental leap towards a more connected, immersive, and innovative digital future. Through our collaboration with NEAR Protocol, we are confident in unlocking unprecedented opportunities across sectors, empowering individuals and businesses to thrive in this dynamic virtual ecosystem.”

Arpit Shama, NEAR Foundation’s MD for India, Asia and the Middle East, said: “Our ecosystem is at the forefront of Web3 innovation, facilitating an open web that is inclusive, accessible, and user-friendly. The successful launch of the NEAR Metaverse is a testimony to this claim. By leveraging the NEAR protocol, Signa X and the NEAR Foundation have combined their mutual expertise to create an impressive platform that will reshape the digital landscape for the masses and create a positive impact for society.”

The launch of NEAR Metaverse at Techceleration marks the beginning of an era where the boundaries between the physical and virtual worlds blur, paving the way for unparalleled innovation, collaboration, and limitless possibilities within Karnataka’s tech sphere.