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K J Somaiya Institute of Management & Jio Creative Labs Launch Work-Integrated MBA in Marketing Communications

K J Somaiya Institute of Management partners with Jio Creative Labs for work-integrated MBA in Marketing Communications A First-of-its-Kind Industry-Academia Collaboration

National, 22nd September 2025: K J Somaiya Institute of Management (KJSIM), one of India’s leading management institutes, has signed a Memorandum of Understanding (MoU) with Jio Creative Labs (JCL), the advertising and communications arm of Reliance Jio. As part of this strategic collaboration, they have welcomed the inaugural batch of the two-year MBA in Marketing Communications (2025–27). Every student is guaranteed a summer internship at Jio Creative Labs, where they will participate in live projects and work on real campaign briefs from the outset.

The curriculum combines foundational management courses with cutting-edge specialisations tailored to today’s digital-first marketing landscape. Core subjects such as Integrated Marketing Communication and Consumer Behaviour are complemented by advanced modules including Brand Storytelling, Generative AI, Influencer Marketing, Customer Experience Design, Immersive Technologies, Celebrity and Reputation Management, and Luxury Brand Marketing. In their final year, students will undertake a capstone project that demonstrates their ability to merge strategic thinking with creative execution.

The programme follows a blended learning model: three days of academic instruction at KJSIM’s Vidyavihar campus, paired with two days of immersive studio learning at Jio Creative Labs’ headquarters in the Bandra-Kurla Complex. This structure enables students to apply classroom concepts directly to real-world campaigns, ensuring continuous industry engagement throughout the two years.

Congratulating the new batch, Dr Raman Ramachandran, Director and Dean of K J Somaiya Institute of Management, said, “This is a truly unique programme in India. It is based on work-integrated learning. By the end of these two years, students will not only understand concepts but also know how the industry truly works. Our vision has always been to bring academia and industry closer so that students graduate work-ready. This programme is a collaboration between two institutions with strong legacies of innovation and education.”

Aditya Bhat, Head of Jio Creative Labs, added, “The inaugural cohort has the unique opportunity to engage deeply with both classroom learning and real-world projects. By building a strong foundation over these two years, students can prepare themselves for long-term success. Continuous learning and adaptability are key. What is learned here and at JCL is just the beginning. In a rapidly evolving world, especially with AI, degrees alone are not enough; knowledge, adaptability, and a commitment to learning will define the future.”

Through this collaboration, K J Somaiya Institute of Management reinforces its commitment to reimagining management education. By fostering industry-led alliances and embedding experiential learning into its programmes, KJSIM continues to innovate new models of education that equip students with the skills and adaptability required to excel in India’s dynamic marketing and communications sectors. 

Asha Geetanjali 2025: BITS Pilani Hyderabad to Host Landmark Book Launch, Village Adoption

Hyderabad, 22 September 2025: BITS Pilani Hyderabad Campus is proud to host Asha Geetanjali 2025 on 21st September 2025,  in its auditorium  a transformative event that celebrates grassroots action, social impact and community empowerment. The occasion will mark the launch of the book “Amma Vodi Na Telangana”, the adoption of Patha Routa Sankepalli village, and the unveiling of a dedicated website to scale these initiatives.

The event will be graced by an eminent lineup of dignitaries including The Hon’ble Governor of Telangana Sri Jishnu Dev Varma will serve as Chief Guest, joined by the former Governor of Haryana Sri Bandaru Dattatreya. Union Minister Sri Kishan Reddy, Telangana Ministers Sri Jupally Krishna Rao and Smt. Seethakka, along with local representatives such as Sri Etela Rajender (MP) and Sri K. Venkataramana Reddy (MLA), Smt Kova Laxmi (MLA), Sri Palvai Harish Babu (MLA), and other MLAs and MPs, will also be present. With an expected audience of 1,700–2,000 participants, Asha Geetanjali 2025 will be one of the most significant gatherings of community stakeholders in recent times.

This initiative is being spearheaded by the Director Prof Soumyo Mukherji and the Dean Prof Yogeeswari Perumal, of BITS Pilani, Hyderabad Campus, who have mobilized institutional, faculty, and student resources to ensure the event is not just ceremonial but rooted deeply in sustained action. Significant involvement from students is central: beyond helping organise logistics, hosting sessions, and outreach, large teams from four major student‐led clubs — NIRMAAN, BITS Embryo, SAFHAR and SPIC MACAY — are integral to how the programmes are structured and will be executed.

• NIRMAAN (BITS Hyderabad Chapter) is bringing its expertise in volunteer‐led social leadership, education outreach, and community development. Given its history at BITS Hyderabad, NIRMAAN volunteers will lead many ground-level activities in Patha Sankepalli, assist in organising school and village level sessions, coordinating with local officials, managing feedback from beneficiaries, and helping mobilize the self-employment empowerment component.
• BITS Embryo contributes its strength in knowledge-sharing, connecting students with alumni and experts. The club will manage the lecture series and interactive workshops associated with the book and website launch, curate content for the website, host panels or talks that align with Nagendra’s field journey (visits to government projects, schools, villages), and mentor students in research or documentation related to the empowerment initiatives.
• SAFHAR (Students’ Association for Heritage And TouRism) will bring a cultural, heritage, and local identity dimension to the event. SAFHAR’s involvement includes curating parts of the programme that celebrate Telangana’s culture, perhaps organising heritage walk elements or displays, helping contextualize the villages visited, ensuring the events are inclusive of local narrative, and making sure that the adoption of the village also respects the local heritage, traditions, and tourism potential.
• SPIC MACAY (BITS Hyderabad Chapter) will enliven the event with cultural performances, classical arts, and interactive sessions. Their role involves arranging performances, music or dance segments that draw on Telangana’s classical and folk arts traditions, bringing a sense of cultural dignity to the programme, helping in making the launch emotionally resonant, and supporting student artists in contributing.

Authored by Smt Rayapudi Asha Latha and her son, Sri Rayapudi Nagendra, a Ranji Trophy cricketer trained in the United Kingdom, Amma Odi – Na Telangana chronicles the extraordinary journey of the mother and son duo, across Telangana. During the course of this journey, they visited more than 8,000 villages, 4,000 government schools, 429 government hospitals and all thermal power plants and over 700 industries in Telangana. This experience not only shaped the book but also inspired a commitment to empower 100 Adivasis through adopting a village to encourage and empower self employment for a sustainable Telangana.

BITS Pilani Hyderabad Campus: A Platform for Social Impact
As one of India’s leading higher education institutions, BITS Pilani Hyderabad Campus has long been committed to blending academic excellence with societal responsibility. Through student-led rural development programs, technology-driven social innovations and partnerships with government agencies, the campus continues to pioneer models of inclusive growth. Hosting Asha Geetanjali 2025 underscores BITS Hyderabad’s dedication to fostering impactful collaborations that translate ideas into tangible benefits for communities across the state.

“Sri Nagendra’s journey epitomises the power of empathy, commitment and action. By hosting Asha Geetanjali 2025, we are proud to amplify stories of transformation and strengthen our efforts to align institutional resources with the needs of society”, remarked the Dean of BITS Pilani, Hyderabad Campus.

AIIGMA Celebrates 50 Years with Regional Safety Seminar on Gas Cylinder Rules in Hyderabad

AIIGMA marks 50 years with ‘Regional Safety Seminar on Gas Cylinder Rules and Industry Standards’ at Hyderabad!

Hyderabad, 22nd September 2025: The All India Industrial Gases Manufacturers Association (AIIGMA), the apex body representing the interests of the industrial and medical gases industry in India, commemorated its 50th anniversary by hosting the Regional Safety Seminar on Industrial and Medical Gases, with reference to Gas Cylinder Rules 2016 & SMPV (Unfired) Rules 2016; today at the Hotel Westin, Mindspace, Hyderabad. The Seminar was inaugurated by the Chief Guest Shri V. K. Mishra, Jt. Chief Controller of Explosives – Hyderabad Circle, PESO, Ministry of Commerce & Industry, Government of India; and delivered the Keynote address at the Seminar and was graced by Mr Saket Tiku, President, AIIGMA; Mr Rajiv Guptha, General Secretary AIIGMA and Shri Shankar Ghosh, Director, Shell-N-Tub Pvt Ltd,; among others. Over 200 delegates from all over India attended the one-day Seminar.

Established in 1975, AIIGMA serves as a common platform for manufacturers, suppliers, and equipment providers in the gas industry, fostering collaboration, knowledge-sharing, and advocacy for safe practices, innovation, and growth in the sector. AIIGMA continues to be actively engaged in policy discussions, industry seminars, international collaborations, and safety initiatives. The upcoming seminar in Hyderabad is part of its ongoing efforts to reinforce safety, technology, and sustainability in the gases industry.

Speaking on the occasion Chief Guest Mr. V K Mishra, Jt. Chief Controller of explosives-Hyderabad Circle, PESCO, Ministry of commerce & Industry, Government of India; in his keynote address said, “congratulations to AIIGMA on completion of 50 years and during this period, AIIGMA has grown by leaps and bounds. Some excellent work was done by the industry during the crisis like COVID; however, we need to retrospect if we had done our best or was there space to do better, such introspection helps to handle future crisis more efficiently. During that period, liquid oxygen storage and cryogenic cylinder installation, were two major issues which could have perhaps facilitated better management. Reflect on such issues and ensure better management in future. AIIGMA did a wonderful work in supporting the industry and entrepreneurs. To maintain high safety standards, need to rigorously emphasis on identification of cylinders, periodic testing and condemnation of unused cylinders.”‘              

Mr. Saket Tiku, President, AIIGMA; said, “over the last five decades AIIGMA has emerged as the voice of the Indian Gas Industry, working tirelessly for the growth of our sector, while ensuring the safety, compliance, innovation remain at the forefront. Here, I would like to touch upon a very important development, in the light of the recent trade tariffs imposed on India, it has become imperative for all of us to focus on manufacturing more within India, of course we also recognize the practical reality, as there are certain products which are not manufactured in India. Our Hon’ble Prime Minister has been emphasizing on manufacturing of Semi-conductor chips within India, for producing these semi-conductor chips, we need specialty gases with ultra-high purity, rare gases etc., which are not available in India. Many of which may not have so much demand in India to make it viable to produce here. Till the volumes of such gases become viable to produce, they will continue to be imported. Going forward AIIGMA will be emphasizing increasingly on make in India products, to become self-reliant. At the heart of this entire thing lies safety, which becomes non-negotiable. We conduct regular trainings on safety, which are subsidized by AIIGMA. Safety is crucial in our industry, therefore depute your technical staff for these trainings, benefit from them and avoid mishaps.”    

Mr. Rajiv Guptha, General Secretary AIIGMA; “our gas industry carries a significant responsibility to ensure the highest standards of safety, today’s seminar is a testament to that commitment. As we focus on the crucial Gas Cylinder Rules, 2016 and Assembly Rules, 2016; a thorough understanding and sincere adherence to these rules are not just regulatory requirements but are the foundation of our safety culture and a pledge to protect lives and property. Let’s use this opportunity to share insights and collectively raise the bar for safety in our sector.”