18, Oct 2025
Manipal Hospital Bhubaneswar Boosts Breast Cancer Awareness
Manipal Hospital Bhubaneswar Strengthens Breast Cancer Awareness with Focus on Screening and Preventive Care
Bhubaneswar, 18th October 2025: Manipal Hospital Bhubaneswar joined the global movement in support of Breast Cancer Awareness Month by launching a special initiative aimed at encouraging early detection, preventive screenings, and post-surgery wellness care. In line with this year’s theme “Every Story Unique. Every Victory Different.”, the hospital unveiled its PinkPledge Selfie Zone, inviting patients, visitors, and staff to stand in solidarity with breast cancer survivors and spread the message of hope and awareness.

As part of the campaign, participants received a detailed care booklet a practical guide covering breast self-examination, post-surgical care, drain management, and recovery exercises. The effort reflects the hospital’s holistic approach to wellness, focusing not only on treatment but also on awareness, empowerment, and long-term support. Breast cancer awareness is crucial as the disease often develops silently, with early signs like lumps, nipple discharge, or skin changes easily overlooked. Regular screening and self-examination help detect such symptoms early, improving recovery chances and reducing the need for aggressive treatments.
Speaking on the occasion, Dr. Nitish Ranjan Acharya, Consultant Surgical Oncology, Manipal Hospital Bhubaneswar, said, “Surgical outcomes in breast cancer improve dramatically when the disease is detected early. Awareness is the bridge that connects women to life-saving interventions. Through initiatives like these, we aim to create a community where stigma is replaced by support, and fear is replaced by informed action.”
Dr. Sachin Sekhar Biswal, Consultant Medical Oncology, Manipal Hospital Bhubaneswar, added, “Breast cancer awareness begins with informed choices and timely action. As a medical oncologist, I have seen firsthand how early detection can lead to better outcomes and improved quality of life. Our goal is to ensure that every woman feels empowered to prioritize her health through regular screenings and open conversations about breast health.”
The initiative highlights Manipal Hospital Bhubaneswar’s focus on promoting regular breast health screenings and raising awareness about early detection. Through ongoing health programs and awareness activities, the hospital encourages women to prioritize check-ups for timely diagnosis and better overall breast health.
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- By Neel Achary
18, Oct 2025
Uttarakhand Hosts Pre-Summit to India–AI Impact Summit 2026, focusing on Responsible and Inclusive AI Growth
Dehradun, October 18, 2025: The Department of IT, Government of Uttarakhand, in collaboration with the India AI Mission, Ministry of Electronics and Information Technology (MeitY), Government of India organised the Uttarakhand AI Impact Summit 2025 on October 17, 2025, at Hotel Ramada, Dehradun. This is an official pre-summit event of the India – AI Impact Summit 2026, scheduled to take place on February 19 – 20, 2026, at Bharat Mandapam, New Delhi.
Jointly hosted by the Department of IT, Government of Uttarakhand, the IndiaAI Mission, MeitY, the summit was inaugurated by Shri Jitin Prasada, Hon’ble Minister of State (MoS), MeitY, and was held in presence of Shri Nitesh Kumar Jha, Secretary, Information Technology, Government of Uttarakhand; Shri Mohammed Y. Safirulla, Director, IndiaAI Mission, MeitY; Dr. Durgesh Pant, Director General, UCOST; Prof. Ram Sharma, Vice Chancellor, UPES, Dehradun; Shri Sanjay Gupta, SIO, NIC; and Smt. Sharmishta Das, DDG & HOG, AI Division, NIC HQ.
Speaking at the event, Shri Jitin Prasada, Hon’ble MoS, MeitY & Commerce and Industry, said, “What nuclear technology once was to the last century, AI is to this one but this time, India is ensuring the opportunity belongs to everyone. We are making world-class computing power accessible at less than a dollar an hour, enabling research, innovation, and disruption for good. From managing the Kumbh with AI to transforming governance and education, Bharat is showing what was once unimaginable is now possible. This is the New Bharat – confident, capable, and leading the world in using technology for impact.”
Adding to this, Shri Nitesh Kumar Jha, Secretary, IT, Government of Uttarakhand, said, “ We are using AI regularly but the larger objective of the Government of India and our state is not just to use AI, but to create AI. Let us become creators of AI. We have established a Centre of Excellence and also set up the first Drone Applications Centre, where we are integrating AI into drone technology. For this, we have already received a national award this year from the Hon’ble Prime Minister.”
The pre-summit event brought together premier institutions, including IIT Roorkee, IIM Kashipur, the Tony Blair Institute for Global Change, UPES, and STPI Dehradun. It featured presentations by AI-led startups supported by IIM Kashipur and STPI Dehradun, highlighting practical applications of AI in governance, entrepreneurship, and social impact.
A panel discussion moderated by Mr. Vivek Agrawal, Country Director, Tony Blair Institute for Global Change, featured Smt. Sharmishta Das, DDG & HOG, AI Division, NIC HQ; Dr. Safal Batra, CEO, FIED, IIM Kashipur; Dr. Durgesh Pant, Director General, UCOST, GoUK, Prof. Ram Sharma, Vice Chancellor, UPES, Dehradun and Dr. Azam Ali, CEO, TIDES, IIT Roorkee. The session explored the evolving landscape of AI, emphasizing the need to foster creativity, critical thinking, and problem-solving among youth. It highlighted the importance of encouraging students to go on the ground, understand root causes, and design ideas that create real social impact. The discussion also called for deeper collaboration between academia, startups, and policymakers to strengthen responsible and efficient AI adoption for public good in Uttarakhand.`
The Uttarakhand AI Impact Summit 2025 set the stage for the India – AI Impact Summit 2026, the first global AI forum to be hosted in the Global South. Reflecting on India’s growing leadership in shaping the global AI agenda, the summit is anchored in the nation’s vision of “AI for All.” It seeks to harness the power of AI to drive social inclusion, innovation, and improved public service delivery, reinforcing India’s position as a global advocate for equitable, sustainable, and people-centric AI development.
About India – AI Impact Summit 2026
Hosted by the Ministry of Electronics and Information Technology, the India – AI Impact Summit 2026 will be held on February 19-20, 2026, in New Delhi. The global platform is set to showcase the transformative role of AI in enabling inclusive development, sustainability, and fostering equitable progress. The Summit charts a path where AI serves humanity, advances inclusive growth, fosters social development, and promotes innovations that protect the planet.
The Three Sutras
The Summit will be anchored on three guiding principles or Sutras:
● People: AI must serve humanity in all its diversity, respecting cultural identities, preserving dignity, and ensuring no one is left behind. Focus areas include human development in an AI-enabled world, multilingual and accessible systems, and safe and trusted deployment.
● Planet: AI development and deployment must be resource-efficient while also accelerating climate resilience, environmental protection, and scientific discoveries. AI must align with planetary stewardship and global sustainability goals.
● Progress: Ensure equitable distribution of AI’s benefits, democratize access to datasets, compute, and models, and apply AI to healthcare, education, governance, and agriculture.
The Seven Chakras
The Sutras are translated into action through seven Chakras, areas of multilateral cooperation designed to deliver tangible outcomes:
1. Human Capital—Address employment, skilling, and workforce transformation. Develop global frameworks for literacy, reskilling, and equitable access to future skills.
2. Inclusion for Social Empowerment—Foster AI that reflects languages, cultures, and identities; ensure accessibility for persons with disabilities; prevent gender and data biases.
3. Safe and Trusted AI – Provide democratized access to safety testing, transparency, and auditing tools; build interoperable governance and assurance mechanisms.
4. Resilience, Innovation, and Efficiency—Promote resource-efficient AI, lightweight and adaptable to local realities, reducing disparities and environmental costs.
5. Science—Expand responsible use of AI to accelerate research and discovery; strengthen ecosystems and partnerships in the Global South; promote open, interdisciplinary research.
6. Democratizing AI Resources—Forge pathways for equitable access to data, compute, models, and critical infrastructure, enabling diverse AI solutions that reflect global realities.
7. AI for Economic Development & Social Good—Identify and scale AI applications in public interest sectors; create platforms for knowledge and resource sharing; enable cross-border collaboration.
As AI adoption increases around the world, the AI Impact Summit charts a discourse around the measurable impact of AI, highlighting India’s role as a global convener for the Global South and beyond. Bringing together world leaders, innovators, policymakers, and industry pioneers, the Summit will shape a shared vision for AI that truly serves the many, not just the few.
17, Oct 2025
World Food Day 2025 unites experts to tackle food myths and promote food literacy
New Delhi, October 17, 2025: In a powerful demonstration of cross-sector collaboration, the Ind Food and Beverage Association (IFBA) marked World Food Day 2025 with a high-impact event focused on promoting food literacy and combating misinformation. Hosted in partnership with the National Institute of Food Technology, Entrepreneurship and Management (NIFTEM-Kundli) and the Institute of Hotel Management, Catering and Nutrition (IHM-Delhi), the event brought together policymakers, industry leaders, food scientists, and academia to address the urgent need for science-backed food education in an era dominated by conflicting narratives and digital misinformation.

Sh. Avinash Joshi, Secretary, Ministry of Food Processing Industries, said, “In today’s fast-paced world, processed foods offer unmatched convenience be it ready-to-eat meals, frozen snacks, or canned foods, helping individuals manage their time and nutritional needs effectively. However, despite the sector’s vital contribution to food safety and accessibility, public perception is often influenced by misinformation and media-driven myths”. Keeping in view of this, the Ministry has recently come out with a publication of FAQs on Processed Foods with special focus on Ultra Processed Foods (UPFs)/ High Fat, Salt and Sugar (HFSS) Foods to help disseminate scientific based knowledge and evidence on the subject.
A central highlight was the announcement of an upcoming IFBA report aimed at debunking persistent myths surrounding palm oil, one of the most misunderstood ingredients in the global food supply chain. The report will present evidence-based insights into palm oil’s role in nutrition, sustainability, and food manufacturing, with the goal of supporting more informed consumer choices and policy decisions.
Commenting on the occasion, Sh. Satyen Kumar Panda, ED (Regulatory Compliance) and Advisor (Quality Assurance), FSSAI, said, “Food safety is a shared responsibility that extends beyond regulatory frameworks to public awareness. We welcome initiatives that use scientific discourse to clear misconceptions and promote responsible food choices. Collaboration among academia, industry, and government is key to sustaining a culture of food safety and nutritional integrity.
The program included panel discussions aimed at correcting misconceptions around palm oil, A1/A2 ghee, protein supplements, and processed foods, all of which are frequently misunderstood by the public.
- India’s food processing market is projected to more than double from ₹2,641,121 crore (US$ 307 billion) in 2023 to ₹6,022,100 crore (US$ 700 billion) by 2030. To sustain this growth, addressing myths around processed and packaged foods is crucial. Panelists emphasised that processed foods, when chosen wisely and consumed responsibly, can be powerful tools for nutrition rather than threats. Health outcomes depend on balance, ingredient quality, variety, and safe food practices, not simply the degree of processing. Many fortified and processed products play a key role in addressing micronutrient deficiencies, particularly among women and children.
- India currently imports about 9 million tonnes (MT) of palm oil annually, worth nearly Rs. 40,000 crore, accounting for around 56 per cent of total edible oil imports. However, palm oilhas often been misunderstood as unhealthy. Meta-analyses and clinical studies (Harvard, WHO, AJCN, 2021) show no consistent evidence linking moderate palm oil consumption to heart disease. In fact, replacing trans fats with palm oil has contributed to a reduction in cardiovascular risk globally. Dr Varun Bansal, Senior Consultant Cardiac Surgeon, Indraprastha Apollo Hospitals during the panel emphasized that it offers a balanced profile of saturated and unsaturated fats, along with tocotrienols that support cholesterol health. What truly matters is dietary balance, not the exclusion of any single oil. Instead of demonising palm oil, we should focus on diverse, mindful eating patterns and active living for better heart health
- India’s protein supplement market is also on the rise, projected to grow at a 6.6% CAGR.Sh. Sumit Mathur, Country Head – Glanbia Performance Nutrition (GPN) clarified that protein powders are typically derived from natural sources such as milk (whey, casein) and plants (soy, pea, rice), not synthetic chemicals. Adequate protein intake supports muscle maintenance, metabolic health, immunity, and the prevention of lifestyle-related diseases, making it an essential nutrient, not just for athletes but for the general population as well.
- On the topic of ghee, panelist Mr. Shashank Joshi, GM – R&D Innovation and Food Regulatory, Parag Milk Foods, explained that ghee is a natural superfood, and its nutritional value depends on purity, freshness, and quality, not on the A1 or A2 classification. The A1 vs A2 debate is largely a myth, as there is no conclusive scientific evidence supporting any nutritional difference. What truly matters is how the ghee is made, handled, and preserved. When produced with care and hygiene, cow ghee offers all the essential fatty acids, vitamins, and health benefits it is celebrated for.
Talking about this initiative, Dr. H.S. Oberoi, Director, NIFTEM-K, Mr. Deepak Jolly, Chairperson at IFBA, Mr. Kamal Kant Pant, Principal, IHM Delhi, in a joint statement said, “Today’s food challenges cannot be solved in isolation. As misinformation spreads faster than ever, partnerships between industry, academia, and regulatory bodies are essential to restoring public trust. This is a step towards enabling informed food choices through science-based, inclusive communication, especially for India’s youth and future food leaders.”
IHM-Delhi and NIFTEM-K participated in a ‘Healthy Snacking’ contest, showcasing inventive recipes that delivered sensory appeal and nutritional excellence. Judged by culinary luminaries Mr. Sudhir Sibal, (Ambassador to World Chefs Without Borders) and Mr. Madhusudan Gupta, (Treasurer of the Indian Federation of Culinary Associations) along with Dr. Manjari Chandra, (Functional Nutritionist), Ms. Vaishalee Jolly (Food Blogger, Home Chef and Youtuber) and Ms. Shilpa Agrawal (Food Technologist and VP, IFBA) three winners out of 15 teams were chosen. The contest spotlighted emerging culinary leaders poised to influence the future of safe and nutritious food consumption in India.
17, Oct 2025
Hidden Threats: How Climate Change is Impacting Groundwater Quality and Purification Needs
India, 17th october 2025: Groundwater has long been India’s silent lifeline, supplying majority of our drinking water and irrigation needs. Yet today, this hidden resource faces invisible challenges, many of them accelerated by climate change. Rising temperatures and erratic rainfall patterns are quietly altering the quality of water we rely on, making it less safe and more vulnerable to contamination.
The shifts are subtle but significant. Heavy downpours, though dramatic, often fail to replenish groundwater effectively, leaving reserves stressed and depleted. In coastal areas, rising seas are pushing saltwater into freshwater sources, turning once-safe supplies brackish. Warmer conditions further encourage the growth of microorganisms, increasing the risk of microbial contamination. At the same time, alternating cycles of drought and sudden rain lead to the leaching of chemicals and pesticides into water reserves, creating a cocktail of impurities that cannot be seen but certainly impact health.
For generations, households assumed that water drawn from wells or borewells was naturally safe. But in the current climate, that assumption no longer holds true. Hidden pollutants are on the rise, making purification not just a choice but a necessity. Advanced purification technologies such as RO, UV, and carbon filtration now play a critical role in protecting families from contaminants ranging from heavy metals to pathogens.
As Dr. Anil Kumar, Water Scientist at Eureka Forbes, said: “Climate change is reshaping the very foundation of our water security. What looks clean to the eye may still carry invisible contaminants. This is why investing in advanced purification solutions is no longer optional it is essential for safeguarding the health of our families.”
Meeting this challenge also calls for collective awareness. Families can safeguard their health by staying vigilant, choosing purification systems designed for today’s evolving water threats, and practicing responsible water use. At a broader level, communities too must work together to protect and recharge aquifers for future generations.
Climate change may be reshaping our environment in many visible ways, but its impact on groundwater remains one of the least noticed and most consequential. By acting today-through awareness, technology, and conservation- we can protect this hidden lifeline. At Eureka Forbes, we remain committed to ensuring that, no matter how the climate changes, safe and pure water continues to flow into every home.
17, Oct 2025
The Art of Festive Season Styling with Ishita Mangal
A Diamond Is Forever celebrates India’s modern festive spirit through timeless style and self-expression
New Delhi, 17 September 2025: It’s that magical time of year again with homes aglow with diyas, the air scented with marigolds and laughter echoing from one festive gathering to the next. But as the celebrations begin, one question stands out: what will you wear this season?
This year, A Diamond Is Forever — the new digital platform celebrating timeless beauty and modern individuality — partners with fashion designer and content creator Ishita Mangal to decode 2025’s festive style. Using social media data to uncover what India is really wearing now, Ishita has styled two full looks according to what trends have endured over the past five years and what trends are emerging in 2025.
“Festive fashion today is about finding that sweet spot between nostalgia and novelty,” Ishita, who boasts almost 2 million followers across her social platforms, shares. “It’s less about following trends and more about wearing your story with confidence.”
“This festive season, style isn’t about choosing between tradition and modernity, it’s about celebrating both,” says Nishita Fiji, Editor at A Diamond Is Forever. “Ishita captures the spirit of today’s generation: confident, expressive, and deeply connected to cultural roots.”
Decoding 2025’s Festive Fashion Trends
Diwali Dressing: Maximalist or Minimalist?
Gold and metallic tones continue to dominate Diwali wardrobes — searches for “gold dress” and “sequin outfit” have spiked 2–3× every October–November since 2020, while smoky and cat-eye makeup looks are up 50% YoY for five years running. Velvet blouses, meanwhile, have seen 2× higher search interest each festive season since 2022.
At the same time, new trends are reshaping the sparkle. Searches for “recycled fabric Diwali outfits” have surged 80% over the past two years, and “crop top saree” queries are up 120% YoY, led by Instagram Reels.
“Diwali fashion has always been about drama and light,” Ishita says. “Now, people want that impact — but with intention. A mix of statement pieces and sustainability.”
Her first look embodies classic glamour: a shimmering gold-sequined saree, layered with gold and diamond necklaces. The second, a red brocade ensemble, channels conscious opulence through recycled fabrics and dramatic makeup — “proof,” Ishita laughs, “that maximalism can be mindful.”
Navratri Styling: The Gen Z Way
Chaniya cholis continue their reign, with styling searches up 20–25% YoY every September, while “oxidised silver earrings” record 2–3× spikes in Gujarat and Maharashtra. But younger audiences are giving tradition a remix. “Sneakers with lehenga” searches are up 90% YoY, and “neon makeup palettes” are up 150%, reflecting how Gen Z is fusing comfort with creativity.
“Navratri is where tradition gets playful,” Ishita shares. “It’s colourful, expressive, and totally individual — from mirrorwork sets to kamarbandhs paired with sneakers.”
Her first look embraces the vibrancy of Gujarat’s Garba culture: rich patchwork, mirrorwork, and oxidised silver jewellery. Her second channels the mix-and-match fusion movement: a vibrant chaniya choli worn with sneakers and a statement kamarbandh, the traditional waist accessory making a major comeback this year.
Karva Chauth: The Power of Red, Reinvented
Some things never fade. Every October, searches for “red saree” and “Karva Chauth outfit” rise 3–4×, while “Karva Chauth mehendi” and “gold mangalsutra” remain among India’s top festive queries.
But new interpretations are emerging fast — “Karva Chauth gowns” are up 110% YoY, and “bracelet-style mangalsutras” have risen 70% in 18 months, signalling a shift toward modern minimalism.
“There’s something deeply emotional about red — it’s timeless,” Ishita reflects. “But women are reimagining it. The red lehenga and the diamond mangalsutra now coexist — both symbols of celebration, both full of meaning.”
Her first look celebrates the classic: a red lehenga with gold embroidery and Kundan pearls. The second offers a contemporary twist — a crimson gown with a diamond-accented mangalsutra, soft makeup, and clean sindoor line — for a look that’s as rooted as it is refined.
The Future of Festive Fashion
Across festivals, one theme stands out: India’s growing love for blending old and new. Enduring styles such as sequins, silks, and red lehengas remain beloved, but sustainable fabrics, minimal diamonds, and fusion silhouettes are redefining how people express festive joy.
“Fashion is no longer about following a trend,” Ishita says. “It’s about creating one that feels true to you.”
Explore the full campaign and all six festive looks at here.
17, Oct 2025
Gulf Oil Kicks Off Chai-Pakoda Ride 2025 in Bangalore Celebrating India’s Biking Culture
Gulf Oil Flags off Chai Pakoda Ride 2025 in Bangalore, Celebrating Three Years of India’s Biking Culture through Association with India Bike Week
Bangalore, October 17, 2025 : Gulf Oil Lubricants India Limited, one of India’s leading lubricant brands, kicked off the Bangalore edition of the much-loved Chai-Pakoda Ride 2025, marking the third consecutive year of its association as the main sponsor of India Bike Week (IBW), Asia’s biggest motorcycling festival. This year’s rides once again set the stage for a thrilling celebration of camaraderie, adventure, and community spirit through motorcycling. Over the past two years, this collaboration has drawn 12000+ riders and motorcycle enthusiasts across 20 cities, turning the rides into one of the most anticipated community-driven biking experiences in the country.

This year’s Bangalore ride saw 170+ bikers come together at Peepai Brewery & Kitchen, Bangalore, before embarking on a 42 km route to Hills Drive Cafe, Kanivepura, that blended the thrill of open roads with the spirit of togetherness. True to its focus on safety, Gulf organized a pre-ride briefing and safety drill, with experienced IBW Marshals leading the ride in groups to ensure smooth coordination. Every participant was also equipped with safety riding gear, underscoring the brand’s commitment to safe and responsible riding. The event wrapped up with interactive challenges and fun activities at the destination, and shared moments that celebrated the unifying culture of motorcycling.
Speaking on the occasion, Mr. Ravi Chawla, Managing Director & CEO, Gulf Oil Lubricants India Ltd., said, “The Chai-Pakoda Rides have become a cherished ritual for biking enthusiasts, and we are thrilled to bring Bangalore another unforgettable experience this year. Our continued partnership with India Bike Week reflects Gulf’s commitment to not just powering mobility but of creating experiences that celebrate passion, freedom, and the brotherhood of riders. As a customer-first company, these experiences also give us the pulse of the ground while enabling riders to truly feel the performance and reliability that Gulf stands for. For us, it’s about creating moments that riders will remember, while reinforcing the trust they place in us.”
Now in its 12th year, India Bike Week has firmly established itself as the country’s premier celebration of motorcycling culture, a space where riders come together to bond, share stories, and fuel their passion for the open road. Among its signature traditions, the Chai-Pakoda Rides continue to expand their footprint, offering bikers a chance to explore scenic trails, bond over chai and conversations, and immerse themselves in a shared love for motorcycles.
As a cornerstone of India Bike Week’s build-up activities, the Chai-Pakoda Rides continue to grow in scale and popularity, spanning multiple cities and creating touchpoints for Gulf to engage directly with the biking fraternity. With Gulf’s continued support, these rides have evolved into immersive journeys that blend road safety, adventure, and community engagement. By spanning multiple cities and growing in scale every year, they provide Gulf with a powerful platform to connect directly with India’s biking fraternity.
17, Oct 2025
This Diwali, Gift Joy in Every Bite with BAR’s Artisanal Chocolate Collection
India , 17th october 2025: This festive season, celebrate the art of fine gifting with something as meaningful as it is delicious. Baker’s Artisanal Recipes (BAR) invites you to light up Diwali with a premium chocolate experience that blends craftsmanship, conscious sourcing, and pure indulgence. Thoughtfully made from the finest couverture chocolate and pure cocoa butter, BAR’s Diwali Assortment transforms festive gifting into a celebration of flavour, purpose, and elegance.

The Diwali Assortment Box features 8 Mini Bars, each crafted to tell a distinct story through taste and texture. From the silky Milk 38 and crunchy Darkish 50 with Nibs to the indulgent Khari Singh 60, roasted peanuts enveloped in dark chocolate, every bar captures a unique personality. The deeper cocoa expressions – Dark 60, Darker 70, Seriously Dark 90, and Darkest 99.5 showcase BAR’s expertise in understanding and balancing cocoa profiles from different origins. For coffee lovers, the Filter Coffee 70 adds an aromatic, homegrown touch to the mix.
What sets BAR apart is its commitment to craft and consciousness. The brand works closely with farmers from diverse cocoa-growing regions, understanding the nuanced flavour profiles of each bean. Every chocolate is roasted, refined, and tempered with thoughtful precision ensuring that every bite not only delights but also reflects the integrity of its origin. This meticulous attention to detail makes BAR’s creations more than confections; they’re experiences that honour the journey from bean to bar.
Whether you’re gifting to family, friends, or colleagues, BAR’s chocolates are the perfect way to say you’re special. Elegant, artisanal, and rooted in authenticity, they embody the spirit of thoughtful celebration. This Diwali, gift a box of Baker’s Artisanal Recipes – where every bar is made with intention, every flavour tells a story, and every bite spreads joy that lingers long after the lights dim.
17, Oct 2025
American Tourister: Made in Nashik. For the World
Mumbai, October, 2025: American Tourister has rolled out its new campaign, “Made in Nashik. For the World,” a film that profiles the city behind the brand’s global journey. At Nashik the brands largest factory in the world craftsmanship and skill come alive. This campaign is a tribute to the pride, scale, and people who power American Tourister’s journey as a global travel icon.
The TVC portrayed through the worker’s lens at the Nashik plant where the precision of manufacturing craft blends seamlessly with the vibrant craft and culture of Nashik from riverbanks to bazaars, from the beat of the dhol to the beauty of Paithani the campaign captures the heart of Nashik in every detail. This narrative captures how the city’s deep-rooted tradition of craftsmanship flows through the factory each day, personified by the perseverance of people who drive the brand forward.
Each worker brings expertise, skill, and passion to their craft, creating products that journey to millions of customers worldwide. With 25,000 families connected to the brand, the film highlights how an entire community puts its heart and soul into building luggage that represents India on the global stage.
“Scale here is more than numbers it’s a symbol of pride. Nashik is home to American Tourister’s largest manufacturing facility, where over 60 lakh units take shape every year. This factory also shapes Samsonite’s other iconic brands, making Nashik a place where local craftsmanship meets global travel dreams.” Every piece of luggage that leaves Nashik is both a testament to its people’s heritage and proof of the city’s role as a powerhouse of modern manufacturing.
“Our aim is to make every Indian swell with pride upon seeing an American Tourister. This is not luggage this is Nashik’s skill, fuelling global travel,” says Anushree Tainwala, Executive Director – Marketing, Samsonite South Asia. “The campaign reflects our deep gratitude to the thousands of hands and hearts in Nashik whose dedication has helped American Tourister earn the trust of travelers across the world. By showcasing their stories and celebrating their heritage, we want every consumer to know that behind every journey stands the spirit of Nashik,” she adds.
Nashik has long been celebrated for its temples, its music, and its cinema legends. Today, it also powers the world’s travel. Every bag that rolls out of the Nashik plant is a story of skill, tradition, and community a symbol that says: When Nashik moves, the world moves with it.
17, Oct 2025
Indians Celebrate Diwali with Family Travel, Spiritual Trips, and Festive Getaways
Indians Embrace Diwali Celebrations Family Travel, Spiritual Journeys and Festive Getaways Take Centre Stage
Mumbai, 17 October 2025: Diwali 2025 marks a vibrant shift in the way Indians celebrate moving beyond traditional home gatherings to immersive travel experiences that reflect celebration, discovery, and togetherness. Thomas Cook (India) Limited, India’s leading omnichannel travel services company, and its group company, SOTC Travel, have witnessed a growing trend in consumer preferences, with families including multigenerational groups, group of friends, couples increasingly choosing to make travel an integral part of their Diwali celebrations.

Rajeev Kale, President & Country Head, Holidays, MICE, Visa Thomas Cook (India) Limited, said, “There is a growing trend where families, including multi-generations, are choosing to celebrate special occasions and festivals like Diwali – for bonding time and celebrations, while exploring favourite/new destinations. What’s particularly interesting is the increase in average spends, with travellers opting for longer stays—moving from traditional 3-day breaks to 6–12 day holidays. Multigenerational families are maximising school vacations for Diwali, while millennials and working professionals are combining weekends with festive holidays for extended getaways. Top international favorites include Europe’s Switzerland, France, Italy, Austria, Spain and Portugal. Australia and New Zealand remain popular for their outdoor experiences and wildlife encounters, while Japan and South Korea appeal to younger travellers with their blend of tradition and pop culture. Short-haul favourites include Vietnam, Oman, Maldives, Bali and Cambodia emerging strongly. Visa-free and easy visa destinations like Thailand, Malaysia, Sri Lanka, Nepal, Bhutan, Dubai-Abu Dhabi, Indonesia and the Philippines continue to drive demand.
On the domestic front, travellers are choosing destinations like Kerala, Rajasthan, Uttarakhand, Andamans as well as spiritual circuits like Char Dham, Kailash Mansarovar, Ayodhya-Prayagraj and Varanasi. Based on the growing appetite from young India’s millennials for outdoor adventure, we have created unique ‘Pilgrimage Plus’ portfolio that blends darshans with adventure— river rafting in Rishikesh, trekking in Uttarakhand, paragliding in Bir and ziplining over the Ganges.
Given the rising popularity of festival travel, there’s understandably an expected increase in rates. As a result, we have observed a trend where travellers are securing airfares by booking well in advance. At Thomas Cook, we’ve curated festive portfolios that blend tradition with exploration including our regional group tours with on-tour pujas and curated vegetarian meals. With travellers seeking meaningful and memorable experiences, our focus remains on crafting journeys that celebrate the spirit of the season.”
S.D. Nandakumar, President & Country Head – Holidays & Corporate Tours, SOTC Travel, shared, “Traditionally, Indian festivals have been centred around home rituals and family gatherings. However, we are witnessing a strong shift—families are increasingly celebrating by travelling, blending tradition with exploration, relaxation and quality time. We have designed our Diwali festive packages curated specially for families and multi-generational groups. We are seeing interest not only from India’s metros but also from regional India’s tier 2 and 3 markets, reflecting a strong, nationwide aspiration to travel.
A growing trend among young migrant professionals is extending their weekend, travelling back home to spend quality time with family and celebrate the festive season together for a 5–6 day break. Cruises are also gaining popularity and to elevate this experience, we’ve partnered with Disney Cruise Line for exclusive sailings from Australia–New Zealand, bringing the magic of Disney closer to home; also domestic sailings like Cordelia’s festive sailings are seeing strong interest from Young India’s millennials and Gen Z, couples and working professionals looking for a quick break.
Spiritual Tourism is a strong trend this festive season and we are witnessing interest in spiritual circuits like Char Dham, Kashi, Ayodhya, Rameswaram, Tirupati, Amritsar, Varanasi, Prayagraj, Dwarka and Sri Lanka, with special themed tours such as ‘Ramayan Anant Yatra’ and ‘Ramayan Trails’—offering a deeper connection with faith and culture during the festive season.
What is noteworthy is that Indians being value-seekers are smart planners — most having booked their holidays well in advance, recognising surge festive fares and the risk of last-minute disappointment; also coupled with BOGO offers and discounts, travellers are now maximizing their holidays.”
With travellers seeking to rediscover togetherness in new destinations, festive travel in 2025 is redefining the meaning of home and celebration. Whether through moments of devotion, adventure, or discovery, Indians are embracing travel as a heartfelt expression of festive spirit and family bonding.
17, Oct 2025
Cumin Co. Launches Festive Campaign ‘Aayna’, Celebrating Gifts That Reflect Who We Are
New Delhi, 17th October 2025: This festive and wedding season, Cumin Co. unveils ‘Aayna’, a heartfelt campaign that reimagines gifting as a reflection of who we are — our traditions, emotions, and stories. With thoughtfully curated cookware and limited-edition bundles, Aayna celebrates gifts that carry meaning, memory, and legacy.

In Hindi, Aayna means “mirror”, and Cumin Co. brings this idea to life by turning every gift into a reflection of the giver’s thoughtfulness and the receiver’s warmth. Each piece — from enamelled cast iron cookware to timeless tableware — draws from India’s rich culinary heritage while being perfectly suited to modern homes.
“At Cumin Co., we believe gifting should endure — it’s not just about what you give, but what it stands for,” said Udit Lekhi, Co-Founder of Cumin Co. “Through Aayna, we’re celebrating gifts that outlast trends — heirloom-worthy pieces that can be passed down, much like the memories they’re part of.”
Niharika Joshi, Co-Founder of Cumin Co., added, “Aayna is especially close to our hearts this season — it’s for festive gatherings, for weddings, for every table that brings people together. Each product is crafted with warmth and care, making every gift a token of love that reflects the giver’s emotion.”
From intimate wedding favours to grand festive hampers, the campaign offers curated gifting bundles that blend tradition with contemporary design. Select collections include a Silver Coin by GIVA, symbolizing prosperity and timeless value, perfect for festive and wedding gifting alike.
With weddings becoming more personal and meaningful, Cumin Co. offers couples and families a way to celebrate love through gifts that last, thoughtful keepsakes that mirror shared traditions and new beginnings. Each piece is designed to be both beautiful and purposeful; crafted from Cumin Co.’s signature triple-patented, truly non-toxic enamel cast iron that’s built to last generations.
Engineered for modern kitchens yet rooted in Indian craftsmanship, Cumin Co.’s products combine timeless design with health-conscious innovation; cookware that’s as safe as it is stunning. With its elegant packaging and artisanal detailing, Aayna transforms cookware into keepsakes — embodying care, celebration, and connection.
The Aayna Gifting Campaign by Cumin Co. is now available for both personal and corporate gifting is a meaningful way to celebrate the season of togetherness, from Diwali to weddings and beyond.
