9, Aug 2025
Bhagavad Gita For All (BGFA) unveils the World’s First Video based Bhagavad Gita with Actor Suniel Shetty

Mumbai, India | August 8, 2025 — Bhagavad Gita For All (BGFA), a unique initiative founded by 29-year-old entrepreneur, CEO Prithviraaj Shetty, is blending Bhagavad Gita with modern digital tools to help them discover their path to true success in their personal, family and professional lives.

Bhagavad Gita for all

BGFA is a faith-tech platform that combines a beautifully illustrated book with QR codes leading to an immersive app experience. The App contains detailed videos for all Bhagavad Gita shlokas along with video lessons for how to apply the teachings for your Personal, Family & Professional life. Developed alongside CMO Siddhanth Shetty, the platform is designed to make Shri Krishna’s wisdom relatable for today’s generation.

Prithviraaj Shetty, Founder & CEO says. ““I’ve always felt, there’s a quiet kind of suffering in the world. People feel lost, and inherently know that there’s something missing. I’m building this to help people in their daily life and to take important life decisions – nudging them everyday towards a solution that isn’t temporary. A spiritual system for achievement and meaning in life.”

Collaboration with Suniel Shetty

As part of its launch, BGFA is proud to announce its collaboration with actor Suniel Shetty. Known for his longstanding commitment to holistic health, Shetty introduces BGFA as tool for mental strength with a powerful quote from Chapter 6, Shloka 6 of the Bhagavad Gita:
“The mind is the best friend of the one who has conquered it, but the greatest enemy of one who has failed to conquer it.”

Highlights of the BGFA Platform

A New Category: Faith-Tech:
Just as health-tech transformed how we track our bodies, BGFA is redefining how we discover our true selves.
By using immersive storytelling, BGFA is making ancient wisdom appealing, accessible and highly engaging for modern seekers – opening up a new avenue for spiritual growth and mental resilience for this generation of people.

Growing Digital Presence: 300K+ followers on Instagram in under 18 months.

Widespread Adoption: Users from over 100+ cities across India.

World-Class Animations: Animation developed in partnership with M2 Animations, an award-winning international studio.

Availability & Access: The BGFA Book + App experience is now available to order across India. Users can scan QR codes within the book to access a library of videos covering every verse in the Gita.

8, Aug 2025
GoDrivo.com launches 100% Loan Facility and Buyback Guarantee in India’s Used Car Market

New Delhi, 08/08/2025: India’s used car market is being revolutionized by increasing demand for affordable mobility, greater acceptance of pre-owned vehicles, and the adoption of digital platforms in the car purchasing process.

Aligning with this change, GoDrivo.com, a digital platform for certified pre-owned vehicles, has launched 100% loan approvals and a buyback guarantee to make car ownership more convenient, cost-flexible, and transparent for Indian buyers.

Industry reports have stated that the used car market in India is slated to surpass new car sales in the next few years, driven by first-time buyers in growth cities, higher vehicle replacement cycles, and better financing options. But issues such as trust, quality guarantee, and resale risk continue to repel several prospective buyers.

GoDrivo.com’s new product overcomes these issues through a combination:

Finance Access – 100% loan sanction with no down payment, facilitating buyers from all income segments to purchase cars without a heavy upfront burden.

Resale Security – A buyback guarantee with a structured format that guarantees customers a fixed resale value during a specified time horizon.

Quality Confidence – Every listed car is carefully inspected and certified to provide buyers with authentic vehicles.

“The used car industry is no longer about affordability anymore; it’s about providing the same level of convenience, transparency, and assurance that buyers get from buying a new car. By solving finance and resale issues, we hope to enhance consumer confidence and drive growth in this segment, “ said Abhay Verma, Founder of GoDrivo.com.

With online discovery, price transparency, and doorstep delivery, GoDrivo.com’s business is the mirror image of the new trend towards digitally-enabled, trust-based used car buying. The company is expanding its services to several Indian cities and attempting to take the gap between urban and semi-urban buyers closer to zero.

8, Aug 2025
Data Patterns reports Q1FY26 Results

Chennai, August 08, 2025: The Board of Directors at Data Patterns (India) Limited , a strategic Defense and Aerospace Electronics Systems provider,  approved the limited review financial results for the quarter ended June 30, 2025.

 Performance Highlights

INR in Cr.

Particulars Q1 FY 25-26 Q1 FY 24-25
Total Income                109.9                116.4
Revenue from Operations                  99.3                104.1
Operational EBIDTA                  32.1                  37.2
Profit Before Tax (PBT)                  34.0                  43.5
Profit After Tax (PAT)                  25.5                  32.8

Q1 (2025 – 2026) Highlights

  • Total Revenue for Q1 was Rs. 110 Cr in the quarter ended June 30, 2025 as against Rs. 116 Cr in quarter ended June 30, 2024, a reduction of 5.6%.
  • Revenue from operations was Rs. 99.33 Cr in Q1 FY26 as compared to Rs. 104.1 Cr in Q1 FY25, a decline of 4.6%.
  • The Company’s Earnings before Interest, Tax, Depreciation and Amortization (Operational EBITDA) in Q1 FY26 was Rs. 32.1 Cr as against Rs. 37.2 Cr in the corresponding quarter last financial year.
  • Profit Before Tax (PBT) for Q1FY26 was Rs. 34 Cr as against Rs. 43.5 Cr in Q1FY25.
  • Profit After Tax (PAT) for Q1FY26 was 25.7% of the operating revenue, of Rs. 25.5 Cr as against Rs. 32.8 Cr in Q1FY25.
  • Order book position
    • Including orders received and negotiated as on date – INR 1,079 Cr
    • Order Book as on June 30, 2025              – INR   814 Cr
    • Order book as on March 31, 2025 – INR 730 Cr

  From the CMD’s Desk

Mr. Srinivasagopalan Rangarajan, Chairman & Managing Director, Data Patterns (India) Limited commenting on the company’s performance said, “The quarter has met our expectations. Order inflow has been encouraging since the start of the financial year, with over Rs. 320 Cr in orders received so far, and more in the pipeline. While revenue for the quarter was modest, primarily due to temporary delays in customer approvals, these are expected to normalize in the coming quarters. We remain confident of delivering our year’s targets.

Our continuous focus on new product developments have yielded products of international quality. We are optimistic that these products will soon be tested and potentially lead to bigger contracts.

We are excited about the opportunities ahead and remain committed to driving continued growth and value for our stakeholders.”

8, Aug 2025
INR 50L–1Cr Homes Dominate from 2022–2024, Decision Cycles Rising -ANAROCK AI Data

Mumbai, 8 August 2025: The application of artificial intelligence (AI) to real estate customer profiling has fundamentally transformed how leading property brokerages leverage technology to understand and serve their customers. ANAROCK has analysed some of its customer intelligence data from 2020 to 2024 to reveal significant shifts in buyer demographics and preferences.

Aayush Puri, Head – ANAROCK Channel Partner & ANACITY, says, “Thanks to AI, it has become possible to create sophisticated ecosystems to analyse customer behaviour, predict purchasing patterns, and optimize sales strategies with unprecedented precision. Data from our proprietary AI tool ASTRA, which analyses consumer behaviour data from 2.8 million qualified leads via 74 different models, provides several interesting insights. For instance, there has been a gradual increase in homebuyers over 36 years of age, and a reduction in the 25-35 age group – with 36-40 years constituting the largest age group in 2024. We have also tracked budget range and unit configuration preferences, and conversion or days-to-booking timelines.”

The use of such AI platforms represents a paradigm shift from traditional, intuition-based real estate practices to data-driven decision making. They deliver measurable improvements in lead conversion rates, customer targeting, and overall business efficiency.

The real estate industry has historically struggled with customer profiling due to the complex, multifaceted nature of property purchasing decisions. Traditional forecasting methods often fall short in capturing the intricate relationships between property attributes, market conditions, and customer preferences. Manual lead scoring processes, heavily reliant on human judgment and fixed criteria, are prone to inconsistencies and lack the flexibility needed to adapt to rapidly changing market dynamics.

Evolving Buyer Age Distribution

The data shows a consistent shift toward older homebuyers, with the proportion of buyers under 35 decreasing significantly. In 2024, buyers aged 36-40 represented the largest segment, while the under-25 demographic fell to just 4% from 8% in 2020.

Budget Preference Changes

“Our data shows that there has been a substantial increase in preference for homes above INR 1 crore, rising from 18% in 2023 to 32% in 2024,” says Aayush Puri. “This trend toward premium properties is particularly pronounced among buyers over 41 years of age, who are driving demand for homes in the INR 2+ crore category.”

Conversion (Days-to-booking) Timelines

ANAROCK’s AI-enabled tracking and prediction of customer conversion timelines shows that the average days to booking increased from 25 days in 2022 to 28 days in 2024. Interestingly, luxury properties above INR 3 crores showed a reduction in conversion time to 16 days in 2024, indicating that high-value customers make decisions more quickly once engaged.

Other Findings

Buying Channels – The data shows a gradual decline in digital source (developer and property aggregator website) bookings over the last three years. On the other hand, bookings via channel partners – brokers and brokerages retained by developers to market their projects – gained higher prominence. In 2024, channel partners became particularly significant in the INR 50L-1Cr and above INR 3Cr segments.

Configuration Preferences – The analysis shows a growing preference for 3BHK units, which increased to 45% in 2024 from 38% in 2022, while 1BHK preferences declined significantly. This shift reflects changing lifestyle needs and the impact of remote work trends.

 Current AI Trends in Real Estate Brokering

The real estate industry is undergoing an unprecedented technological transformation, with AI and machine learning at the forefront. Even as AI-powered predictive analytics now drive market forecasting, property valuations, and investment risk assessment, AI chatbots interact with customers, provide them with personalized property recommendations, and take them on virtual tours.

Property marketplaces enhanced with AI can match buyers to properties with 95% accuracy based on their preferences. Traditional rule-based lead scoring is being replaced by AI-driven systems that can analyse complex behavioural patterns and demographic data. AI-based lead scoring systems can improve conversion rates by 30% through personalized property recommendations.

8, Aug 2025
Kalyan Jewellers Collaborates with Instamart for Raksha Bandhan Gifting Campaign

August 08, 2025: This Raksha Bandhan, Kalyan Jewellers is bringing heartfelt tradition and modern-day convenience together in a celebration designed to delight. The brand has launched a special festive campaign titled “Gehna to Your Behna” in collaboration with Instamart, India’s pioneering quick commerce platform. It will be delivering ₹2,100 gift vouchers free with every Rakhi purchase on Instamart.

As part of this festive collaboration, Kalyan Jewellers is also retailing its exclusive collection of silver Rakhis on Instamart. These Rakhis reflect the brand’s legacy of design and emotion and will be delivered in 10 minutes through Instamart. Created to blend convenience with meaningful gifting, the initiative is aimed at helping siblings celebrate the festival – even when distance or packed schedules get in the way.

To bring the campaign to life, Kalyan Jewellers has launched a warm and visually engaging TVC featuring actress Sreeleela. The film walks viewers through the simple process from ordering the Rakhi to redeeming the jewellery voucher capturing how even a small gesture can become a lasting memory.

While the service is available across 100 cities in India, the voucher can be redeemed on gold or silver jewellery purchases at any of Kalyan Jewellers showrooms nationwide, over and above prevailing in-store offers. This value-added offering is a strategic move by the brand to connect with Gen Z consumers, a segment that values meaningful experiences, digital convenience, and accessible luxury. In keeping with the needs of today’s on-the-go consumer, a QR code included in each Rakhi pack allows users to extend the voucher’s validity until October 31st, 2025 – offering added flexibility and convenience.

Speaking on the collaboration, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, shared: “At Kalyan Jewellers, we’re constantly exploring meaningful ways to stay connected with evolving consumer lifestyles. Our partnership with Instamart is not just about delivering Rakhi gifts – it’s about creating new touchpoints with younger audiences who value speed, convenience, and thoughtfulness. Through this initiative, we hope to build lasting relationships with a new generation of customers, while continuing to honour the sentiments that make our festivals so special.”

Sharing insights on this special offering, Manender Kaushik, AVP & Category Head – Instamart, said: “Festivals carry deep sentimental value across India, and gifts are a way to express emotions – whether love, care, or appreciation for those closest to us. Despite the bickering and teasing all year round, this day is filled with banter but, at its core, heartfelt gratitude toward one another. At Instamart, we understand this, and that’s why we’ve teamed up with Kalyan Jewellers to bring something truly meaningful to our users – a gift that will last a lifetime. With just a few taps on Instamart, you can get the perfect Rakhi delivered within 10 minutes, alongside a Kalyan Jewellers voucher to help you go all out with your gift.”

Last Raksha Bandhan, Instamart saw an incredible surge, with nearly 700 Rakhi orders placed every minute and overall sales soaring fivefold. The most popular gifts included toys, chocolates, flowers, and make-up. This year, silver rakhis have quickly become a favourite among customers across cities on the platform.

Kalyan Jewellers has also announced exclusive in-store festive offers for Raksha Bandhan. Shoppers can avail 25% off on making charges, with an additional 25% off on purchases above ₹2 lakhs. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable for a limited period.

Rooted in tradition and driven by innovation, Kalyan Jewellers continues to make every celebration more meaningful. Through thoughtful designs, strategic collaborations, and value-led offerings, the brand is redefining the joy of gifting for every generation. This Raksha Bandhan, Kalyan reaffirms its promise to make cherished moments shine brighter with a little extra sparkle and thoughtfulness.

Instamart is now live across 127 cities, offering lightning-fast 10-minute delivery and an expanded assortment of up to 35,000 items. The platform recently introduced Maxxsaver—a feature designed to unlock maximum savings and support more planned, affordable purchases for users across India.

8, Aug 2025
Starbucks India Brings Back the Anniversary Blend with Bold Flavours, Aged to Perfection

India, 8th August 2025: TATA Starbucks India announces the return of its iconic Anniversary Blend in India, a full-bodied roast that pays homage to decades of craft, care, and coffee mastery. The blend has been a seasonal favourite since its debut in 1996 and continues to remain a celebration of craft, heritage, and the signature Starbucks coffee experience. Returning just in time for Raksha Bandhan, it makes for a meaningful gift rich in tradition, and even richer in flavour.

More than just a blend, it is a story brewed over the years drawing from the lush, volcanic soils of Sumatra, West Java, and Sulawesi. The arabica beans are aged for up to five years to unlock a flavour that’s rich, layered, and quietly powerful with warm cedary spice, a whisper of allspice, and a hint of fresh tarragon, like a memory that lingers.

This season, celebrate Raksha Bandhan with a blend as timeless as a bond that speaks of warmth and memories.

Vibhor Mishra, Coffee Ambassador, APAC and China, Starbucks, said, “The Anniversary Blend is a celebration of everything we stand for at Starbucks. Each year, it brings us back to our roots that has defined our journey with coffee lovers across the country.”

Available for a limited time 250 grams, the Anniversary Blend can be enjoyed as the espresso of choice in handcrafted beverages across Starbucks India stores nationwide. It is also available in packaged whole bean format for those who wish to bring the celebration home.

8, Aug 2025
PMJ Jewels Launches New Store in Kompally

Hyderabad, 08th August, 2025: PMJ Jewels, South India’s most beloved fine jewellery brand, has launched its new showroom in Kompally. Gracing the occasion from the management of PMJ Jewels were Kushal Kumar Kankaria, Chairman, Dinesh Kumar Kankarian, MD and Kiran Shinde, CEO amongst other dignitaries.  This is PMJ’s 8th store in Hyderabad and 41st store to PMJ’s overall presence of their stores across India & USA, and is part of the brand’s aggressive expansion plans.

The auspicious days also marks the joyous  Varalakshmi Vratham where in, customers of PMJ were delighted to check  the premium selection of handcrafted jewels at the new store. The elite showroom was filled with loyal PMJ customers, who added an element of extravagance and excitement to the launch event. The store has been meticulously curated to cater to the diverse tastes of customers in and around the bustling area of Kompally and offers a wide range of designs across diamonds, gold, and precious stones. PMJ’s finest and never-before-seen designer jewellery, handcrafted creations, region-specific pieces, wedding jewellery, and lightweight items suitable for all occasions will be featured in the collection. The store promises to offer a dazzling range of the latest, finest, and never-before-seen designer diamond bridal jewellery.

The new PMJ SuperStar Bracelet, a limited edition creation with brand ambassador – actor Super Star Mahesh Babu, will also be available at the PMJ Jewels outlet at Kompally. This Limited Edition Bracelet is thoughtfully crafted for both men and women, celebrating the SuperStar in everyone. It’s a bold statement of strength, style and resilience reflecting the enduring SuperStar journey of Mahesh Babu. The bracelet is a fusion of elegance and legacy in every inch.

Mr. Deepak Choudhary , State Head – PMJ Jewels, Mr. V. S. Chakravarthy, Cluster Manager – PMJ Jewels, and Ms. Vijaya Laxmi – Kompally Store Head, expressed their joy, stating, “We welcome everyone to experience the personalized hospitality that PMJ Jewels is known for. Our new store in Kompally will reflect the legacy that PMJ Jewels has built over the years.”

The designs at PMJ Jewels epitomise the remarkable craftsmanship and skills of Indian goldsmiths. PMJ’s loyal customers who blessed the store with their presence during the auspicious occasion were elated checking and trying out new designs displayed during the inauguration.

8, Aug 2025
IIT Guwahati and Get Set Learn Launch AI Quotient Program for K12 Students

IIT Guwahati joins hands with Get Set Learn for its flagship initiative ‘Project Vidhya’; Announces the launch of ‘Artificial Intelligence Quotient’ – An AI Programme for K12 segment

8th August 2025 – The Indian Institute of Technology (IIT) Guwahati, in collaboration with Get Set Learn (GSL), a future-skills-focused learning startup backed by the Arvind Mafatlal Group, has announced the launch of the Artificial Intelligence Quotient (AIQ) – a structured AI education programme designed for K12. Launched under IIT Guwahati’s flagship initiative ‘Project Vidhya’, the programme will enable advance digital and AI literacy through research-backed curriculum design, faculty-led interventions, and outreach to learners across India.

With AICTE declaring 2025 as the ‘Year of AI’ and national initiatives like ‘AI For All’ (via NITI Aayog) and UNESCO’s guidelines on AI in Education, the need for early AI literacy has never been more essential. Keeping this in mind, the Artificial Intelligence Quotient (AIQ) aims to equip students with the foundational understanding, practical skills, and ethical lens needed to engage meaningfully with emerging technologies. The programme introduces learners to the fundamentals of Artificial Intelligence (AI), Robotics, and the Internet of Things (IoT) through a blend of hands-on projects, guided digital learning, and real-world problem-solving.

Talking about the programme, Dr. Gaurav Trivedi, Principal Investigator, Project Vidhya, Department of Electronics and Electrical Engineering, IIT Guwahati said, “This is one of the first structured AI programmes in India for middle school students. We have co-developed AIQ to balance academic depth with accessibility. It introduces students to emerging technologies while strengthening creative thinking, problem solving, and ethical awareness. We aim to foster innovation at a very tender age, preparing many Eklavyas for Bharat towards self-reliance and technology independence in the future,” he added.

“India’s education vision, articulated through NEP 2020 and the AICTE’s ‘Year of AI 2025’ initiative, underscores the growing need to integrate AI into our school curriculum,” said Ameet Zaveri, CEO & Co-founder of Get Set Learn. “In collaboration with IIT Guwahati, we have built a rigorous, hands-on programme that reflects both national goals and global best practices. Our aim is to prepare every student, regardless of background, to engage meaningfully with AI and contribute to the future”, he further added.

Setting a New Benchmark in School-Level AI Education

AIQ goes beyond traditional coding programmes through several distinctive features:

• Academic Rigor: Jointly developed with IIT Guwahati, the curriculum reflects research-driven academic excellence and structured progression.
• Holistic AI Literacy: Students in Grades 6–12 explore AI, Robotics, and the Internet of Things (IoT), along with ethical technology use. No prior coding experience is required.
• Hands-On Learning with A3EI Framework Based on the Absorb, Analyze, Apply, Evaluate, and Innovate (A3EI) model, over 60% of the programme is project-based, enabling students to build real portfolios.
• Real-World Challenges Reviewed by IIT Faculty: Students solve thematic challenges through GSL’s SOLVE IT platform, with expert feedback from IIT Guwahati. Themed technology immersions and workshops such as AI Storytelling and Art of Prompting add real-world relevance.
• Ethics in AI at the Core: A dedicated module introduces age-appropriate discussions on algorithmic bias, data privacy, and responsible tech use.

Curriculum Structure and Rollout
AIQ is structured in three progressive levels:

• Level 1 (Grades 6–8): Introduction to AI through storytelling and real-world problem-solving
• Level 2 (Grades 9–10): Application of GenAI tools, robotics, and design thinking
• Level 3 (Grades 11–12): Advanced topics in machine learning and ethical innovation
Each level features a custom textbook developed by IIT Guwahati and is delivered via workshops, technology immersions, and guided digital learning.

Programme Snapshot

• Eligibility: Students in Grades 6 to 12
• Coding Requirement: None
• Learning Model: 60% practical, 40% theoretical
• Tools: Get Set Learn’s SOLVE IT platform, custom textbooks, live technology immersions
• Certification: Joint certificate by IIT Guwahati and Get Set Learn
• Implementation: Flexible formats (in-school curriculum or hybrid models)
• Capstone: Masterclasses with IIT faculty and real-world project challenges

Preparing Future-Ready Learners

Students will receive a joint certificate from IIT Guwahati and Get Set Learn upon completing the programme, validating their participation and achievements. Masterclasses with IIT faculty and capstone challenges are part of the learning journey. The rollout begins in the 2025–26 academic year, starting with Grade 6 and expanding to other levels and grades each subsequent year.

This marks the first time IIT Guwahati has co-developed a full K–12 programme in artificial intelligence with GSL, which brings deep experience in delivering STEM and future technology programmes across Indian schools.

AIQ is designed to be inclusive. With elements of storytelling, design, art, and ethics integrated into the curriculum, students across disciplines can engage meaningfully with AI. The goal is for students to understand AI, question it, and learn to build responsibly with it. This initiative directly addresses the growing AI skills gap in K-12 education and the lack of future-ready STEM programs. By providing an interdisciplinary, practical tech education, GSL and IIT Guwahati aim to bridge the school-to-industry skills mismatch, aligning with both the National Education Policy (NEP) and global skill demands.

8, Aug 2025
Weekend Getaway at JW Marriott Pune: Refresh, Reconnect, Rediscover

There’s a certain charm in pressing pause on the everyday, stepping away from routine, and surrendering to a weekend that belongs entirely to you. At JW Marriott Pune, weekends are not just a getaway; they’re an invitation to slow down, savour, and rediscover the art of living well.

Wake up in rooms that frame Pune’s sweeping mountain vistas, each window a private canvas of the city’s natural beauty. Start your day exactly the way you want it: perhaps lingering in bed with a bespoke breakfast served to your room, or strolling down to Spice Kitchen for a buffet that captures global flavours with effortless flair.

As the day unfolds, let your palate wander. Enjoy a chef’s selection lunch at Tao-Fu or Alto Vino, where seasonal ingredients are transformed into dishes that balance creativity with comfort. Come afternoon, find a quiet corner at JW Garden for high tea, an indulgent ritual of delicate bites and freshly brewed blends, best savoured at your own unhurried pace.

Evenings at JW Marriott Pune are an affair of their own. Begin with a set dinner that celebrates culinary craftsmanship at Alto Vino or Paasha, where every course feels like a conversation between chef and guest. And for those who wish to carry the evening forward, Vault (Nightclub) opens its doors to couples every Saturday with complimentary entry, offering a stylish segue into Pune’s vibrant nightlife.

But a weekend here is about more than exceptional dining. It’s about balance. Unwind with a calming massage at Quan Spa, where curated therapies are designed to align mind and body. Or spend a few easy hours exploring Pavilion Mall, directly accessible from the hotel, where premier shopping and entertainment await.

Families will find their own rhythm too. Children under 10 stay and dine free, with engaging experiences like pizza-making classes and creative workshops designed just for them, giving parents the rare pleasure of unwinding without worry. And with complimentary early check-in at 12 pm and late check-out at 4 pm, there’s no need to rush your departure  because weekends, after all, are not meant to be hurried.

8, Aug 2025
Torus Digital enters strategic partnership with Suryoday Small Finance Bank, launches 3-in-1 Savings and Investment Account

Delhi, 08/08/2025: Torus Digital, an innovative wealth technology company, has established a strategic partnership with Navi Mumbai-based Suryoday Small Finance Bank (SSFB) to launch a 3-in-1 Savings and Investment Account.

Over the next 4 to 5 years, more than 100 million retail investors are expected to enter the Indian investment market. Already, nearly 2 million digital investment accounts are being opened every month across the country. In response to this growing demand, the 3-in-1 account offers a comprehensive financial solution tailored for this new wave of investors.

Torus Digital has partnered with Suryoday Small Finance Bank to offer a unified approach to savings, trading, and demat services. This unified approach allows users to manage their finances with greater ease, transparency, and efficiency. Torus Digital offers a savings interest rate of up to 7.75% per annum, 88% higher than traditional Indian banks. The IYI feature includes three Nifty 50 ETFs, providing a safe investment avenue with a potential 15% CAGR. Users can open zero-balance savings accounts, trade across NSE and BSE at flat rates, and maintain a lifetime free demat account.

Through this partnership, Suryoday Small Finance Bank, serving over 3.4 million customers through 710+ banking outlets across 15 states and Union Territories, aims to enhance its digital presence and expand access to a wider, more diverse customer segment.

Commenting on the launch, Prakarsh Gagdani, Chief Executive Officer, Torus Digital, said, “We are building a future where personal finance is not fragmented but integrated. Our 3-in-1 account brings simplicity and intelligence into the everyday financial lives of our users. In partnership with SSFB, we’re redefining the customer experience by making saving, trading, and investing accessible to everyone, especially in underserved segments of India. We are aiming to onboard over 1 million customers within the next 2 to 3 years.”

Commenting on the partnership, Vishal Singh, Chief Information Officer and Head – Digital Banking at Suryoday Small Finance Bank (SSFB), said, “At Suryoday, we’ve always aimed to deliver innovative banking experiences. Our strategic partnership with Torus Digital will allow us to bridge the gap between traditional banking and modern investing, offering a robust ‘3-in-1’ account that caters to both savers and investors. Customers can now embark on their financial journey at no cost, with zero account opening charges, and seamlessly save, trade, and invest all in one unified platform.”

The account also features ‘Invest Your Interest’ (IYI), allowing users to automate their monthly interest investment into ETFs through SIPs starting at just ₹27, potentially increasing returns by up to 15%. The account is integrated with Torus Digital’s broking platform, allowing seamless trading without the need to transfer funds. The account also provides unmatched liquidity and control with T+1 trade payouts credited directly into the same account.

Torus Digital offers a Trading and Demat account with a variety of investment products, including equities, mutual funds, IPOs, derivatives, ETFs, and indices. Users can enjoy flat trading charges, zero account opening charges, 4x leverage with margin trading, chart-based execution, and advanced algo trading. The Demat Account, regulated by CDSL, offers lifetime free AMC, 100% digital onboarding, and low DP charges. Torus Digital’s strategic partnership with SSFB aims to simplify investing and foster financial inclusion through digital innovation. They aim to build a robust retail investor base and target an AUM of ₹4,000–5,000 crore over the next 2 to 3 years.