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AWAKEN YOUR TRUE SPIRIT WITH RAY-BAN.EXE

9th September 2025, Milan, IT – For too long, our identities have been clipped and tamed by soulless systems and brittle binaries. As a harbinger self-expression, Ray-Ban has been redefining style outside the limits since 1937, finding deep resonance with those who long to break free from conventions that feel rigid or performative.

 On September 4th, Ray-Ban elaborated on its iconoclastic approach with the launch of a new campaign and animation, Ray-Ban.EXE, that blends the visual language of Korean webtoons with dystopian storytelling to call viewers to their own creative awakening.

Unveiled at the brand’s first-ever pop-up in Seongsu-dong, Seoul, Korea – a symbolic choice – the premiere brought together cultural trailblazers at the heart of a creative scene that is increasingly shaping global youth identity. The initiative marks more than just a creative milestone: it reflects Ray-Ban’s ambition to reposition itself as a brand in sync with Korea’s next generation – and, through their cultural influence, with Gen Z audiences worldwide.

Through its arresting graphic style, the film paints a picture of an austere future where the world is controlled by humanoid machines, programmed to eliminate any trace of individuality, memory or self-expression. The protagonist, EV11, is a robot tasked with destroying non-conforming objects; until one day, when he discovers a black briefcase containing a pair of Ray-Ban Clubmaster sunglasses. When he slides on the shades, something awakens inside of him. A memory, a spart of identity stirs within. Suddenly marked as deviant, EV11 escapes and re-emerges in the real world as a human named Kim. He finds himself in a facility filled with others still trapped in the simulation. Greeted by a group of likeminded rebels, they hand Kim another pair of glasses, this time to pass forward. He places the glasses on a sleeping girl, kickstarting the cycle of awakening again.
Far more than a mere accessory, Ray-Ban cements its status as a catalyst for identity and self-actualization – a tool to bring about the true connection we crave.

Huella Appoints Prabhvir Sahmey as Strategic Advisor to Power Its Next Phase of Growth

Mumbai, Sep 9 2025: Huella, one of India’s fastest-growing independent adtech companies, today announced the appointment of Prabhvir Sahmey as Strategic Advisor.
An industry veteran of 25 years with deep expertise across digital, media, and adtech, Prabhvir has been instrumental in shaping the evolution of India’s advertising ecosystem. Prabhvir’s last assignment was as Senior Director, Ad Sales, with Samsung Ads.

Prabhvir’s appointment comes at a defining moment for Huella, as the company sharpens its narrative, strengthens its product portfolio, and prepares for its next phase of growth. He will be based out of Delhi/NCR.

Announcing the appointment, Prrincey Roy, Co-Founder & CEO, Huella, said: “Huella has always been about building something larger than a company; it’s about creating an ecosystem where creativity, technology, and credibility meet. Bringing Prabhvir on board is a deliberate step to ensure we have the right guidance to scale this vision. His experience will bring immense value not just to our external presence in the market, but also internally as we evolve our structure, ambition, and discipline. We’re excited to have him with us on this journey.”

Prabhvir Sahmey, Strategic Advisor, Huella, said: “I’m truly excited to be working closely with the transformational leadership team at Huella. Their clarity of vision and focus on building a future-ready adtech ecosystem are inspiring, and I look forward to contributing to this next phase of growth.”

Amethyst Showcases GreenEarth Mats by Bashobi Tewari

Amethyst presents a stunning collection of Mats by GreenEarth® by Bashobi Tewari from September 11th to 14th, 2025

Amethyst presents a stunning collection of Sitalpati and Madur grass table mats, runners, wall hangings and handbags from GreenEarth® by Bashobi Tewari. The collection is perfect for gifting during Puja and the festive season, combining tradition with elegance from 10.30am to 7.30pm from September 11th to 14th, 2025 at Amethyst, Whites Road, Royapettah, Chennai. 

GreenEarth® distinctive, sustainable, handcrafted products are made by highly skilled artisans and only use eco-friendly materials. Combining inherited craft skills with contemporary designs help traditional village-based artisans use their expertise to make products for an urban market.

The products add an element of warmth to any interior, complementing both classic and minimalist settings. The products speak of elegant simplicity. The vision is natural, modern, and timeless.

GreenEarth® products are well regarded for its design and finesse and are sold to corporates and through craft boutiques and exhibitions. In addition to its exclusive designs, customised design for design professionals, the hospitality industry or stores are also undertaken.

Bashobi Tewari is a graphic designer by training from National Institute of Design, Ahmedabad, India. She started GreenEarth® in 2000 to ensure markets for eco-friendly high-quality crafts on the one hand, and to enable artisanal livelihoods, on the other.

She has worked with all types of natural fibre and now specialises working with sitalpati and madur grass artisans. She has developed a distinct design vocabulary through the infusion of colour, treatments that enhance longevity of products, and expansion of the product range. GreenEarth® has won several design and quality awards.

S&P’s Rally Rests on Fragile Fed Cut Bets, AI Tailwinds, and Index Flows

Market Analysis by Felipe Barragán, Expert Research Strategist at Pepperstone

“The market opened with a clear “policy-pivot” tone. Friday’s weak payrolls cemented the view that the Fed’s next move will be a cut at the Sept. 16–17 meeting, with futures heavily skewed to 25 bps and a small tail for 50 bps. It appears the market is no longer asking if the Fed is going to cut, but the question is how big is the cut. The Fed now enters blackout with CPI and PPI still to come—prints that could either lock in those bets or unravel them. As a result, the index is trading off the path of policy, not earnings headlines.

Flows added fuel. The S&P 500 reshuffle put AppLovin, Robinhood and Emcor into the spotlight ahead of their Sept. 22 inclusion. That triggered passive-flow demand and a wave of forced buying.  So far it has been liquidity, not fundamentals, doing the talking. The effect spilled into ad-tech, payments and retail-trading, giving the day’s risk appetite an extra push.

AI remains the market’s north star. Broadcom’s upbeat outlook—anchored by custom AI silicon revenues—and reports of an OpenAI–Broadcom chip partnership reinforced the narrative that AI capex into 2026 is building, not fading. Investors continue to buy dips in the complex since as long as order books are growing, the AI trade stays alive.

But the air is thin. Valuations are stretched into data that can still surprise. July’s benign CPI was followed by a hotter PPI. This week’s prints will test whether disinflation is intact or slipping away. If CPI undershoots, the “insurance cut” story gains traction and multiples stay supported. If services inflation re-firms, the market’s extrapolation of multiple cuts into year-end will start to look a bit aggressive.

For now, flows, AI and easing hopes keep the S&P near highs. But with positioning long and conviction fragile, the tape is vulnerable to a single data shock or hawkish repricing that lifts real yields.

Bottom line: the rally rests on three legs—rate-cut conviction, AI’s still-credible earnings runway, and passive-flow catalysts. The first is the weakest. If CPI/PPI and Fed messaging validate the insurance cut narrative, dips stay shallow. If not, megacap leadership gets tested and valuations wobble.”

Emirates to extend Premium Economy to all A380 services to New York

India – 9 September 2025: Emirates, the world’s largest international airline, has announced that its A380 services to New York JFK will all feature four cabin classes, including the award-winning Premium Economy cabin.

The direct flights EK201/202, which serve the daily Dubai/ New York JFK service, are scheduled to operate with Premium Economy from 1 December.

In addition, Emirates’ other daily services via Milan, operating as EK205/206, will feature the signature Premium Economy experience from 10 November. Customers travelling between Dubai and Milan will now have the freedom to select Premium Economy seats from two daily flights, including its other service on EK091/092.

The new upgrades to Emirates’ Dubai – New York service will complement flights EK203/204, which already serve customers daily with the Premium Economy cabin, promising exceptional levels of comfort on long-haul journeys.
Tickets in Premium Economy can be booked immediately on emirates.com, the Emirates App, or via both online and offline travel agents as well as at Emirates retail stores.

The re-configured A380 aircraft to operate as EK201/202 and EK205/206 will offer seats in First Class, Business Class, Premium Economy and Economy Class, providing expanded options for customers to choose from, whether travelling for business or leisure.

These additions will expand Emirates’ network of destinations offering Premium Economy on its fleet of A380s, B777s and A350 aircraft to 68 global points by March 2026, underscoring the airline’s commitment to investing in the very best customer experience in the sky and adding more premium cabin options, consistency and choice across geographies.

Emirates’ latest cabin features onboard the four-class A380 are available on key routes to Australasia and Asia including Sydney, Singapore, Osaka, Mumbai, Bangalore, and more.

On a four-class Emirates A380, the Premium Economy cabin is located at the front of the main deck with 56 seats laid out in a 2-4-2 configuration. Each seat offers generous pitch and width for working and relaxing, as well as customised features like in-seat charging points and a side cocktail table. The onboard experience is rounded off with meticulously selected in-flight amenities, a curated menu, and extensive beverage options, including the Chandon Vintage Brut 2016, a global exclusive to Emirates Premium Economy passengers.

Dr. Chenraj Roychand Launches Founder’s Cup and Maverick Award for JAIN Fest 2025

BANGALORE, INDIA, September 8, 2025 – In a ceremony brimming with anticipation, Dr. Chenraj Roychand, Founder Chairman of JAIN Group and Chancellor, JAIN (Deemed-to-be University), today unveiled the prestigious new awards for the upcoming JAIN Entrepreneurial Festival Week (JEFW) 2025. The announcement sets a competitive and ambitious tone for the university-wide celebration of innovation, which will take place across all JAIN (Deemed-to-be University) campuses.

The ceremony introduced two coveted honours, each designed to recognise a distinct facet of entrepreneurial excellence:

The JAIN Founder’s Cup: The ultimate symbol of campus-wide entrepreneurial supremacy. This prestigious rolling trophy will be awarded to the campus demonstrating exceptional collective performance, participation, and innovation, crowning it as the university’s entrepreneurial powerhouse for the year.

The JAIN Maverick Award: An elite individual honour bestowed upon the most dominant student entrepreneur of the festival. This award celebrates the one student who, through exceptional skill, bold initiative, and creative energy, proves to be the most versatile and impactful innovator of the year.

The unveiling ceremony was a moment of great inspiration, as Dr. Chenraj Roychand addressed the students and staff, motivating them to embrace the challenges and opportunities of the festival. He reflected on the institution’s deep-rooted connection to enterprise.

“The very foundations of JAIN (Deemed-to-be University) were built on the bedrock of entrepreneurship,” stated Dr. Chenraj Roychand. “Since our earliest days, our goal has not just been to educate, but to empower our students to become creators, innovators, and leaders who build the future. These awards are not just trophies; they are a symbol of our unwavering commitment to that founding vision and a challenge to the next generation to dream bigger and build bolder.”

The JAIN Entrepreneurial Festival Week is a cornerstone initiative designed to embed an entrepreneurial mindset across all academic disciplines. The festival will feature a dynamic array of competitions, workshops, and talks, culminating in a grand finale at the annual CESA event.

Nayaz Ahmed, CEO of JAIN Launchpad and the driving force behind JEFW, highlighted the festival’s critical role in skill development for the modern era. “In today’s rapidly evolving world, entrepreneurship is no longer a niche career path; it is a fundamental 21st-century skill,” he commented. “The very essence of JEFW is to provide a dynamic ecosystem where we cultivate this skill, encouraging creativity, resilience, and a problem-solving mindset among the younger generation. The ‘JAIN Founder’s Cup’ and ‘ JAIN Maverick Award’ will serve as powerful motivators in this mission.”

With this announcement, the countdown to JEFW 2025 officially begins, as students and campuses gear up to compete for the ultimate recognition as the university’s entrepreneurial champions.